NY Times display ad - August 15, 1951

Buy a trim, sleek, powerful new STUDEBAKER CHAMPION!

A Champion in extra value, too!

Big-visibility one-piece windshield…Brakes that automatically adjust 
themselves…Variable ratio "extra-leverage" steering…Tight-gripping 
rotary door latches…Soft-glow "black light" instrument panel 
dials…Automatic choke…Automatic spark and heat controls…"Heat-dam" 
pistons…Big capacity trunk…New longer wheelbase…Flight-streamed styling 
- no bulging excess bulk - no squandering of gasoline…Rich decorator-
fabric upholstery…An extensive choice of body colors.

---In the '51 Mobilgas Economy Run, the Studebaker Champion's actual 
gas mileage* was 2 ½ to 6 miles per gallon better than that of the 
entries of the three other largest selling cars in the low price field. 
[*Studebaker overdrive, optional, at extra cost, was used.]---