November 5. - marks the birthday of a man who literally changed the look of the 20th century. 
Raymond Loewy was known as "The Father of Streamlining." His designs are part of American life
 -- from the familiar Coca-Cola bottle to the paint scheme on Air Force One and the interior of
 the Concorde. He designed the first streamlined railroad train and post-war Studebakers, the
 first cars in which fenders were an integral part of the body. Loewy's philosophy was that 
between two products of equal quality, the best designed one will sell better. Today, styling
 is a key element in drawing customers to the nearly 25,000 new car dealers in the U.S. -- 
and in selling almost $688 billion worth of new cars and trucks annually.