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VOL. XXVlIi. No. 1
OCTOBER 15, 1917
n-
$2.00 A YEAR. 10c A COl>Y
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OK HOUND A'ALLEY. NKAH UISHOP. WITH MIGHTY SIKKKAS TOWEKINO IX THE \ ^ ^^
HACKUliOlM). 1 v_ ,
ADVERTISERS' INDEX PA0E 3.
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The Car that Must
Get There
— the car that carries staff officers to dif-
ferent parts of the battle line.
Its tires must stand up to the hardest
kind of hard service,
—must have the endurance to give miles
without stint and traction without fail.
And that is the kind of tire that the
United States Tire Company is making,
— the enduring, dependable tires that
will stand up under far harder service than
you are likely to demand of a tire,
— and that will give the low mileage
cost you want.
Proof that United States Tires are giving
this service economy lies in the fact that
—United States Tires show a larger per-
centage of sales increases than the vast
percentage of increase in the number of
automobiles in use this year over last.
United States Tires
Arc Good Tires
'Royal Cord' 'Nobby' 'Chain' 'Umco' 'Plain'
AUo tir€9 for Motor Trucks, Motorcyclew, Bicyclet,
and Aeroplanes
Unitmd Statmt Tubmt and Ttrm Accmatorimm
Have All the Steriing Worth and Wear
that Make Unitmd Statma 'Tlrm* Supreme.
Mfiitioii "Motor West," Please. When Writing to the Advertiser
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October 15. 1917
MOTOR WEST
Page I
The demand for Commercial
Oars is oonstantiy increasing
Studebaker dealers in addition to an attractive line of passenger
cars, also have a complete, distinctive line of high grade V2 ton
and I ton Commercial Cars to sell.
This insures the Studebaker dealer a steady, profitable business
all the year *round.
If there is no Studebaker dealer in your ter-
ritory, write today for detailed information.
STUDEBAKER
Detroit, Mich.
South Bend, Ind. Walkerville, Ont
Address all correspondence io South Bend
It pays to be a ^
dealer
Mention "Motor West," Please. When Writing to the Advertiser
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Page 2
MOTOR W.EST
October 15. 1917
Mention "'Motor West." Please, When Writing to the Advertiser
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October 15. 1917
MOTOR WEST
Page 3
ADVERTISERS' INDEX
A
AcaBon Motor Track Co 37
Adamson Mfg. C 37
Auto Gear it Parts Co 27
B
BaUey Non-Stall Diff. Corp 39
Bosch Bfagneto Co 36
Bossert Corp 30
C
Cambria Spring Co 36
Champion Ignition Co 27
Chanslor it Lyon 34
Clyde Cars Co 21
Common Sense Co 3
D
Denby Motor Truck Co 36
Detroit Track Co 30
Duplex Truck Co 36
DuPont Fabrikoid Co 33
E
Elgin Motor Car Corp 37
Empire Automobile Co 3
F
Fisk Rubber Co 40
Fulton Motor Truck Co 39
O
General Motors Truck Co 23
H
Harroun Motors Corp 37
Honk Mfg. Co 37
Hurlburt Motor Truck Co 37
I
International Mot. Co. . . Back Coy.
K
Kellogg Mfg. Co 30
Kelly-Springfleld Tire Co 20
L
L. it B. Truck Mfg. Co 31
Lee, Don 2
M
Mutty Co., L. J 36
N
New Era Spg. it Spec. Co 39
O
Olympian Mot. Co. ... Third Coy.
P
Pacific Electric Railway 31
Pacific KisselKar Branch. . .18-19
Phila. Storage Battery Co 36
Puente Oil Co 36
R
Republic Mot. Truck Co., Inc.. 26
Riyes Mfg. Co., Oeo. H 39
S
S ft M Lamp Works 33
Schrader's Son, A., Inc 33
Scored Cylinder Works 30
S K F BaU Bearing Co 4
Standard Oil Co 38
Studebaker Corp. of America. . 1
Sunderman Corp 39
U
Union OU Co. of CaL 39
U. S. Spring Co., Inc 37
U. S. Tire Co Second Coy.
W
WiUiams Mfg. Co 31
Wright Motor Car Co 37
Your Car Made NEW
for One Dollar
The COMMON SENSE Way
II Removes All Wax and Grease |
No matter how dull or dead your car
looks we will restore the original luster.
Leave your car with us a few hours and
take it away NEW. The cost is small.
The Finishing is lasting — no oil, no wax,
no grease, no acid.
For sale by all Garages, Accessory
Houses and Hardware Stores. If your
dealer cannot supply you, we will.
Common Sense Company
1451 Van Ness Avenue, San Francuco, Cal.
Com 'Sen Co. is the Commonsense way
Comfort and Convenience
Economy and Durability
Beauty and Quality
The features that dom-
inate the best cars are
conspicuous in the Em-
pire.
Fours and Sixes
$1125 to $1345
F. O. B. Indianapolis
The splendid reputa-
tion of Empire moto
cars, zealously guarded
and protected, is your
guarantee of satisfac-
tion.
Some splendid terri-
tory is of>en to good
dealers. Write for lit-
erature and particulars
of our liberal sales
agreement.
EMPIRE AUTOMOBILE CO.
INDIANAPOLIS, INDIANA
ESTABLISHED, 1908
Mention "Motor West," PleaHe, When Writing to the Advertiser
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Page 4 M O T O R W E S T October 15. 1917
Mention 'Motor West," Please, When Writing to the Advertiser
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VOL. XXVII!.. No. 1
ANTI-GLARE LENS
LEGAL IN CALIF.
Court Decides in Favor of Defendant
in Case Where Representative of Mc-
Kee Lens — Decision a Precedent.
The use in automobile head-lights
of anti-glare lenses which concentrate
the light rays and divert them down-
ward to such a degree that they do
not project beyond the distance al-
lowed by the state head-light law,
does not make them in any particular
conflict with the California state law\
This is the decision recently given by
Judge (leorge S. Richardson, of the
police court of Los Angeles, in the
case of the people of California vs.
Ralph G. Whitlock. The head-lights
on Whitlock's car were equipped with
McKee lenses, giving a light which in
the case of each lamp did not exceed
36 candle-power. Behind the electric
bulbs were the usual type of parabolic
mirrors used in motor car head-lights,
and in front of the bulbs were the
McKee lenses, of concave-convex
shape. The lower two-thirds of the
front part of the lens were moulded in
a series of horizontal prisms piled on
top of the other, the upper third was
moulded in a series of vertical prisms.
The horizontal prisms concentrated
and turned downward. the light rays
thrown out by the parabolic reflector.
The upper vertical prisms dispersed
sideways the light striking them, pro-
jecting it in a diffused glow. Thus the
beams of light pointed horizontally
and not more than 75 feet from the
car .and not more than 42 inches above
the street level, thus complying with
the specific requirements of the Cali-
fornia state head-light law. The hori-
zontal prisms, in accordance with the
well-known principle of optics, re-
fracted downward the purple, blue and
violet rays, the ones most blinding
and harmful to the eyes, the result
being a strong, mellow beam of light.
The case against Whitlock was, there-
YUA^^-:^x^^^
OCTOBER 15. 1917 > 1 lOO^'^K
fore, dismissed. Judge Richard >ou*6'
decision is considered a case in pemt ^^-
of the favorable attitude taken by the
police and state authorities toward
the use of glare-eliminating devices in
automobile head-lights.
"^^ ■^CJM.E^:^
$2.00 PER YEAR
GARAGBMEN FIGHT
CHAUFFEUR BONUS
Houk, of Wire Wheel Fame, Dies.
George W. Houk, multi-millionaire
manufacturer of automobile wire
wheels, died in his Hollywood, Cal.,
home last week at the age of 51 years.
His death was the end of six weeks'
suffering from a paralytic stroke.
Houk came to Southern California
from Buffalo, X. Y.. a few months
ago, and took close interest in his new
raifch holdings near Escondido, Cal.
He rose to wealth from a small begin-
ning, employing only a few men, but
his business and energies expanded
with the same rapidity as the automo-
bile-industry in general and within a
few years he was ow^ner of huge fac-
tories and president of the great Houk
Mfg. Co., large manufacturer of wire
wheels for automobiles, which was
taken over recently by the Wire Wheel
Corp. of America.
Ajax Opens Direct Coast Branches.
The Ajax-Grieb Rubber Co., New
York, recently opened direct factory
branches in Los Angeles, San Fran-
cisco, Portland and Seattle, while
Hughson & Merton, hitherto acting as
Coast distributors, relinquished the
agency for Ajax tires. W. P. H. Reilly,
who arrived in California several
months ago, will act as Pacific Coast
sales manager for the Ajax, wMth head-
quarters in San Francisco. The other
new Coast branches will be in charge
of service supervisors, who will direct
twice the total number of salesmen
formerly employed.
Automobile Show at Oregon Fair.
Fifty-five cars were displayed at the
automobile show forming part of the
Oregon state fair, held at Salem, Ore..
recently. The truck exhibits were
housed in a special tent.
Vigorous Campaign Opened in San
Francisco Against Practice of Giving
Discounts on Automobile Supplies.
Garage owners and repair men in
San Francisco have opened a vigorous
campaign against the allowance of dis-
counts to chauffeurs on automobile
supplies, demanding that the section
of the state motor vehicle law prohibit- •
ing this practice be enforced. The sec-
tion strictly forbids persons in charge
of motor vehicles from accepting,
either directly or indirectly, a bonus,
discount or other consideration for
supplies or parts furnished or pur-
chased or on any work done on the
•car by other persons, and no person
furnishing supplies or parts, work or
labor shall give or offer any chauffeur
any bonus of any kind. Violation of
these restrictions constitutes a mis-
demeanor. Through their local organi-
zation, the Garage Owners* Protective
Association, a branch of the San Fran-
cisco Automobile Trade Association,
ihe garage men will endeavor to have
violators of this section of the law
convicted. They claim that many
chauffeurs are demanding bonuses in
buying supplies or having work done,
and if refused, giving their business to
repair and supply men outside the or-
ganization who are willing to ignore
the law. The association declares that
its campaign will also be directed
against dealers and repair firms who
are now paying bonuses to drivers.
The penalty for violation of the sec-
tion is a fine of $100, or thirty days in
jail, or both for the first offense.
Dayton Tire Branch in San Francisco.
The Dayton Rubber Mfg. Co.. Day-
ton, O., will open a branch in San
Francisco within a few weeks, accord-
ing to R. L. Devoe, general sales man-
ager of the company.
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Page 6
MOTOR WEST
October 15. 1917
COURT DECIDES IN
FAVOR OF FORD
Upholds Company's Right to Control
Sale of Cars at Price Fixed by It-
Others Cannot Use Name.
Exclusive right to the use and con-
trol of the name Ford in the manu-
facture and sale of automobiles has
been sustained in the decision of the
United States circuit court of appeals
for the ninth circuit at San Francisco
in the case of the Ford Motor Co. vs.
Benjamin E. Boone, et al. Incident-
ally, the court decided that the un-
authorized use of the name was un-
lawful. Further, the opinion fully
sustains the validity of the agency
contract of the Ford Motor Co. and
its right to control the sale of its cars
in a restricted territory at a price fixed
by it.
Selden Sales Head on Way to Coast.
H. T. Boulden, sales director of the
Selden Truck Sales Co., Rochester, N.
Y.. has left the factory for an exten-
sive trip to the Pacific Coast for the
purpose of appointing new Selden
agencies in the territory. The Selden
company recently received word that
the Selden Motor Vehicle Co. is to
build the first of the new government
motor trucks for military service, ac-
cording to the decision of the motor
truck section of the quartermaster's
general office at Washington. Two
classes of military truck will be built
for the government — class A, of from
lyi to 2-ton carrj'ing capacity; and
class B, of from 3 to 5-ton carrying
capacity. The latter type is the more
important, requiring special detail
work, and the Selden factory was aided
in securing the government contract
by reason of its past experience in
building motor trucks for foreign use.
Maxwell Agency in Salt Lake City.
The Sun Motor Sales Co., Salt Lake
City, Utah, has been appointed distri-
butor for Maxwell cars and trucks in
Utah, Wyoming and southern Idaho.
The last named section of the com-
pany's territory will be handled from
its Pocatello, Ida., branch. More than
30 dealer agencies will be appointed by
the company to cover the three states.
Racine Tire in Oakland.
The Power Rubber Co., San Fran-
cisco, Cal., Racine tire distributor for
Northern California, has opened a
branch on upper Broadway, Oakland,
with Thomas P. Costello, branch man-
ager, and John F. Mullen, sales man-
ager.
To Build Trucks in Salt Lake.
The Wilson Motor Co., Salt Lake
City, Utah, capitalized at $300,000, has
been formed to manufacture trucks.
The company results from the combi-
nation of the Wilson Brothers* Garage
& Machine Works and the Aero Water
Supply Co., both of Paxico, Kan., and
both financed by Utah capitalists,
(ieorge S. Wilson is president of the
new company, J. P. Sprunt, vice-presi-
dent ; and Walter Daniels, secretary.
The plants will be moved from Paxico
to Salt Lake City. In addition to
trucks, the company expects to manu-
facture cars, trailers, tractors, farm
engines and water supply systems.
Bearings Service to Open 450 Agencies
The Bearing Service Co., represented
upon the Pacific Coast by D. B. Bevier,
supervisor, is steadily working to per-
fect the service which it affords
through its 22 branches located in the
principal cities of the country. Ap-
proximately 450 sub-agencies, in close
contact with the main branches, will
be established by the company.
Manager Scripps-Booth in Spokane.
(leorge R. Beverley has been pro-
moted to manager of the Scripps-Booth
Distributing Co., Spokane, Wash.,
Scripps-Booth and Moon car and Lip-
pard-Stewart truck dealers.
Jordan Sales Head Visits Coast.
W. B. Riley, general sales manager
of the Jordan Motor Car Co., Cleve-
land, was recently the guest of George
R. Bentel, Los Angeles, Cal., Jordan
dealer, upon his visit to the Pacific
Coast in the course of an inspection
tour through the West.
Jordan Added to Mercer in Salt Lake.
The Mercer Sales Co., Salt Lake
City. Utah, Mercer agency, has added
the Jordan car line, and has changed
its name accordingly to the Mercer &
Jordan Sales Co.
Ginn With Western Motors.
G. C. Ginn, former superintendent
of service with Don Lee, San Fran-
cisco, has taken a similar position with
the Western Motors Co., Oakland.
Cal., recently appointed Maxwell car
dealers.
Brewer Takes Cole in Spokane.
The Brewer Motor Car Co., Spokane.
Wash., has taken the Cole car agency
for eastern Washington and the pan-
handle section of Idaho.
Burman Takes Oldsmobile in Oakland
Charles Burman has taken the
agency for Oldsmobile cars in Oak-
land, Cal., and the territory east of
San Francisco Bay.
So. Cal. Buys 2,149 Cars in Month.
Southern California bought 1,964
motor cars and 185 motor trucks dur-
ing the month of September. These
figures show an increase of 457 cars
and 106 trucks over those of the same
month a year ago. Previous to Sept.
1, the ten Southern counties of the
state absorbed 18,786 cars and 1,472
trucks. The total for the first nine
months of the year, which embraces
September sales, show registrations of
20,750 new cars and 1,657 new trucks,
a total of 22,407 motor vehicles.
Add Dort Agency in Tacoma.
The American Automobile Co.,
Tacoma, Wash., Reo and Stearns car
dealers, have added the agency for the
Dort car.
Change Name, Great Western Motors.
The Paige Motor Sales Co., Seattle,
Wash., has changed its name to Great
Western Motors, Inc., and has in-
creased the capital stock to $25,000.
Ashley is King Dealer for Oregon.
Fred S. Ashley, Portland, Ore., has
been appointed King car distributor
for the state of Oregon.
New Willard Agency in Seattle.
The Willard Storage Battery Co.,
Seattle, Wash., has succeeded the Auto
Electric Equipment Co.. and has
opened quarters at 1524 Eleventh Ave.
with C. H. Starr as manager.
Paul G. Hoffman to American Lake.
Paul G. Hoffman, retired general
manager of the Studebaker Corp. of
California, has joined the army train-
ing camp at American Lake, W^ash.
Arnold to Open Down-Town Quarters.
Harold L. Arnold, Los Angeles,
Hudson and Dodge car dealer, will
open his new downtown salesroom at
W. Seventh St. and Grand Ave.
probably before Nov. 1. The dimen-
sions of the new structure are 100x105
feet, with two stories, a mezzanine
floor for offices, and a basement.
D. F. Poyer in New Building.
The D. F. Poyer Truck Co., Los
Angeles, Republic truck distributor,
has occupied its new building at 1021-
23 S. Grand Ave. The building fronts
on the street for 70 feet and is 155 feet
deep. Offices are on a mezzanine floor.
The main part of the building is taken
up by the repair department, storage
and stock rooms.
• ••
• • •
• • •
L. A. White Changes Name.
The Pioneer Commercial Auto Co.,
White car and truck dealer in Los An-
geles, has changed its name to the
White Auto Co
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October 15. 1917
MOTOR WEST
Page 7
Leach Guarantees King for Year.
So successful has the Leach Motor
Car Co., King distributors in South-
ern California, been with the eight-
cylinder product of that company that
they have publicly announced a year's
guarantee with each King sold. The
usual guarantee on a motor car is for a
period of 90 days, but the Leach Motor
Car Co., recently made the following an-
nouncement : *'The King 8 has reached
such a degree of mechanical perfection
that we now feel justified in backing
this car with a full year's guarantee.
This is the best and strongest evidence
we can possibly submit of our con-
fidence in its performance."
Takes Dearborn Truck Unit Agency.
The California Automobile Co., San
Francisco, has taken the agency for
the Dearborn one- and two-ton truck
units for Ford cars.
Hudson Service Head Visits Coast.
\V. S. Ramsay, service manager for
the Hudson Motor Car Co., Detroit,
^lich.. recently visited San Francisco
on a tour of the United States. He
was formerly resident engineer for the
Hudson on the Pacific Coast.
New Franklin Cars on Coast.
Models of the new series 9 Frank-
lin car arrived at the principal sales
agencies for the car on the Pacific
Coast recently. The new cars show
no radical changes, either mechani-
cally or in body design.
To Manage Burman Agency Sales.
John Fremming will act as sales
manager for Charles H. Burman,
Oldsmobile dealer in Oakland, Cal.
Fageol Dealers for No. California.
The Butler- \>itch Co., Berkeley,
Cal.. has taken the agency for Fageol
trucks for the Northern California
territorv.
Chalmers Dealer in Oakland Vicinity.
Frank Bartels, Oakland, Cal., has
taken over the distribution of Chal-
mers cars in Alameda and Contra
Costa counties.
J. A. Marsh Dies.
J. A. Marsh, prominent in the suc-
cessful agitation for favorable automo-
bile legislation in California, first and
only president of the San Francisco
Motor Car Dealers' Association and
director in the California State Auto-
mobile Association, died recently in
San Francisco.
Paige and Saxon Dealer in Tacoma.
T. B. Schabel, Tacoma, Wash,, has
taken the agencies for Paige and
5Naxon cars.
Denver to Emulate S. F. Show.
The Denver, Colo., automobile show,
Nov. 12-18, will be held under the
auspices of the Denver civic associa-
tion, automobile trades division, with
G. A. Wahlgreen as general director.
The San Francisco show, which was
considered by all who saw it the most
beautifully decorated and artistically
arranged automobile show ever held,
will be reproduced as closely as possi-
ble. Forty-five motor car dealers and
fifty accessory dealers will exhibit and
the total number of cars on display will
be about 120, occupying a total space
of 20,000 square feet.
Elgin and Harroun in Tacoma Vicinity.
E. R. Smith and E. S. Thayer,
Tacoma, Wash., have taken the
agencies for Elgin and Harroun cars
in Pierce county. The company,
known as the Elgin Sales Co., has
opened quarters at 422-26 St. Helens
Ave.
Heads Chevrolet Sales in Texas.
B. J. MacMullen has been appoint-
ed district sales manager for the Chal-
mers Motor Co., Detroit, Mich., with
headquarters at Fort Worth, Tex.
MacMullen was for some time district
manager for the Chevrolet upon the
Pacific Coast.
Waltham Speedometer Agents in Cal.
The Electric Equipment Co., Los
Angeles, Cal., has secured the agency
for the Waltham speedometer in Cali-
fornia.
Large Century Tire Orders on Coast.
The Century-Plainfield Tire Co., San
Francisco, Cal., recently received an
order for a full car load of Century
tires, for which the company is Coast
branch distributor, from the R. M.
Wade Co., Portland, Ore. Shortly
after, another car load was contracted
for by the Pacific Hardware & Steel
Co.. San Francisco distributor for
Century tires, in addition to the regu-
lar shipment of one car load of tires
a week.
Mission Bell on 1918 Cal. Licenses.
A bronze mission bell will be the
state seal upon the California motor
vehicle license plates for 1918, sup-
planting the golden poppy used on the
license plates during 1917. H. A.
French, superintendent of the state
motor vehicle license department, has
announced that an order has been
placed for approximately 1,000,000 of
the mission bell seals.
Stevens Adds Haynes Agency.
A. C. Stevens, Portland, Ore., Win-
ton and Elgin car dealer, has added
the agency for the Haynes car.
HALL-SCOTT FILLS
BIG PLANE ORDER
After Long Test Oakland Firm Sup-
plies 300 Motors to Russian Gov-
ernment for Use on Eastern Front.
The Hall-Scott Motors Co., Oak-
land, Cal., recently made its last special
shipment of three hundred airplane
engines manufactured for the Russian
government for use on the eastern
battle front in the present European
war. The engines are the Hall-Scott
A5, six-cylinder models for airplane
service. Two Russian government in-
spectors and four assistants remained
at the Hall-Scott factory and made
sure that every part and detail was car-
ried out according to the specifications.
Every engine was put through severe
tests before being accepted. Each one
was run ten hours without a stop, then
was entirely disassembled and every
part subjected to a careful examination.
Then, reassembled, the engine was run
for six hours and after that again dis-
sected. Reassembled once more it was
run for one hour and again examined.
Having survived all these ordeals it
was finally accepted by the Russian in-
spectors.
Pearson Over Maxwell Retail.
George Pearson, Jr., formerly con-
nected with the Maxwell Motor Co.
branch on the Pacific Coast, has been
appointed supervisor of retail sales for
the company. He will handle trucks
particularly.
Made Western Mgr. for Cassidy.
A. L. Martin has been appointed
Western manager for the Edward A.
Cassidy Co., with headquarters in San
Francisco, Cal. He was formerly sales
and accessory manager for the West-
ern and General Tire & Rubber com-
panies.
Bradt, of A. B. C. Starter, Dies.
Walter J. Bradt, traveling sales
manager of the A. B. C. Starter Co.,
Detroit, died recently of ptomaine poi-
soning in Portland, Ore.
Elgin Car in Hawaiian Islands.
Frank Coombs, of Honolulu, has se-
cured the agency for the Elgin car and
is making preparations to push the sale
of these cars in the Hawaiian Islands.
Faulkner Orders $1,000,000 Marmons.
Marmon cars to the extent of
$1,000,000 worth have been contracted
for by Al. G. Faulkner, Marmon dis-
tributor in Southern California.
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Page 8
MOTOR WEST
October 15, 1917
OREGON MOTORISTS
DENY MERGER TALE
President Watkins, of State Motor
Association, Says Report of Its Ab-
sorption by A. C. of A. is False.
Officials of the Oregon State Motor
Association are aroused over reports
which have reached them from the
officials of the Automobile Club of
Seattle and the Tacoma Automobile
Club relative to the activities of W.
M. Melvin, who it is alleged announced
upon his arrival in Portland a few
weeks ago that he was acting as or-
ganizer of the Auto Club of America
and that he came from the club's head-
quarters in Los Angeles. '
According to the advices received
by Frank E. Watkins, president of
the Oregon State Motor Association,
it is alleged that Mr. Melvin has rep-
resented in Seattle and Tacoma that
the Auto Club of America has ab-
sorbed the Oregon State Motor As-
sociation, as well as one or two of the
leading automobile organizations of
California; that the active secretary
of the Oregon association has been
relieved ; that his organization is
about to build a $60,000 clubhouse in
Portland, and that the Oregon State
Motor Association is about to die a
natural death.
Mr. Melvin, it is further alleged,
has also said that Frank E. Watkins
is a brother of D. E. Watkins, secre-
tary of the California Automobile As-
sociation, and that the absorption of
the Oregon association was accom-
plished through the relationship.
In a formal statement given to the
Portland press last week, together
with copies of letters he had received
from Tacoma and Seattle, Frank E.
Watkins alleges that all of the repre-
sentations stated above are false and
that he bears no relationship to Mr.
Watkins, of San Francisco.
Pearl Takes Truxton Unit.
The Pearl Motor Car Co., Los An-
geles, has taken the agency for the
Truxton unit for Ford cars in South-
ern California, according to the an-
nouncement of J. B. Clark, factory
representative on the Coast.
Fisher Inv. Co. to Finance Car Sales.
The Fisher Investment Co., Tacoma,
Wash., has been incorporated to
finance the sale of motor cars as its
chief business. F. Garrett Fisher,
president of the Tacoma Speedway
Association, and Walter H. C. Grif-
fith, of the Griffith Motor Co.. are
trustees.
Donates Kissel for Camouflage.
W. L. Hughson, of KisselKar fame
upon the Pacific Coast, has donated
the famous Kissel military scout car
recently used to blaze the "three nation
run" to the government department
having the new operations of **camou-
flage" in its charge. A committee of
three prominent San Francisco artists
will paint this car with color patches,
which suggests nothing except the sur-
rounding earth, trees, grain fields, sky,
etc., making an exact fac-simile of the
cars now being used by the allies along
the various war fronts.
ECONOMY DRIVER
TELLS OF METHODS
To Head Portland Mitchell Sales.
A. L. Smith has succeeded H. S.
Rodebaugh as sales manager of the
Mitchell, Lewis & Staver Co., Port-
land, Ore., Mitchell dealers. Smith
formerly traveled for the Mitchell car
in California, later representing it in
Oregon and Washington. Rodebaugh
will sell Mitchell cars in Denver, Colo.
Labor Conditions Improved in Seattle.
Motor car dealers in Seattle, Wash.,
will hereafter close their establish-
ments, both sales and service depart-
ments, promptly each week day at 6
p.m., and all day Sundays and holi-
days, according to the announcement
of the Motor Car Dealers' Associa-
tion of Seattle. The association also
has requested that all motor car and
truck users co-operate with them in
the movement to create better work-
ing conditions for their employes.
Erlin Represents Scripps-Booth.
(jeorge Erlin, former sales manager
of the Reliance Automobile Co., San
Francisco, has resigned to become
Western factory representative of the
Scripps-Booth Corp., Detroit, Mich.
Schuler Co. in New Quarters.
The Eugene Schuler Co., San Fran-
cisco, has located in new quarters at
1235-37 Van Ness Ave., to distribute
the Pilot car in the Northern Califor-
nia territory. H. H. Stanley is mana-
ger of the new branch.
New Hal Agency in Oregon.
The Western Motor Car Sales Co.,
Portland, Ore., has been appointed
distributor of Hal twelve-cylinder. cars
throughout the state of Oregon and
the five adjacent Washington counties
bordering on the Columbia River.
Large Republic Registration.
More Republic trucks were licensed
in California during August than any
other make of commercial vehicle, ac-
cording to the claim of Republic deal-
ers, who sold about 7S during the
month.
Portland Expert Explains How Great-
est Possible Mileage May Be Ob-
tained by Observing Certain Rules.
D. E. Larkin, of Portland, Ore.,
who made more than 46 miles on one
gallon in the recent Maxwell Liberty
Bond contest, makes some sugges-
tions about economy which are de-
cidedly timely in these days of threat-
ened gasoline shortage. In order to
get the greatest gasoline efficiency
from a car, he says it is important to
keep the motor in perfect working
order. Clean oil is necessary. The
carburetor must be adjusted so as
thin a mixture as possible is obtained.
The bearings should be kept clean,
free and properly lubricated. Another
important feature is the oiling of all
parts of the springs, as 20 per cent
greater efficiency may be had if it is
done. Tires are to be filled to full
capacity, about 65 pounds pressure be-
ing required. The windshield should
be tilted back so as to offer as little
resistance as possible to the wind.
Brakes are not to be allowed to drag.
It is best to maintain a speed of about
20 miles an hour, or thereabouts. The
driver in keeping the feed pressure
even and steady assures greater econ-
omy, as fluctuation uses up more gas-
oline than a steady flow. Coasting is
legitimate and is highly important in
the saving of fuel. Where the grade
is long it is best to shut the engine
entirely off. If the grade is short,
better results are had if the engine is
kept barely turning over. The gaso-
line consumption is not as great by
this as it is in starting the engine.
Evening is the best time to take long
drives, as the gasoline lasts longer
than during the day time hours.
Farmers Have Money; Will Buy Cars
"Crops are good and business is
booming." is the report of W. D. Al-
bright. Xorthwest manager of the B.
F. Goodrich Rubber Co., who return-
ed recently from a three weeks' trip
through parts of Idaho, Montana and
Washington. "While crops are not
as large this year as they were last
year, yet the farmers are getting such
high prices for their produce that they
will all make big money and a con-
siderable portion of it will find its way
into motor vehicles of all descriptions."
Bacon Over Renstrom Advertising.
George V. Bacon has been appoint-
ed advertising manager of the F. 0.
Renstrom Co., San Francisco. Cal.
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MOTOR
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Page 9
How Yosemite Has Been Helped by the Motor Car
Since the time when the thawing winter snows loosened
their grip on the higher Sierras up to the end of the
month of August, a total of 4,735 private motor cars,
carrying 16,600 passengers, have entered Yosemite Valley
in California, according to official government figures re-
cently issued. September figures, not yet made public,
will undoubtedly bring the number of visiting cars over
the 5,000 nfark. The number of cars so far counted rep-
resent 112 different makes of automobiles. There were
about 11,000 or 12,000 campers arriving in their own ma-
chines and 1,629 of them stopped at Camp Curry. The
total volume of visitors this season is estimated at 30,000
persons.
The peak of the incoming automobile travel was
reached in July. During March one car successfully
braved the snows and entered the Valley, again only one
car in April, 173 cars in May, 1,288 cars in June, 1,966 cars
in July, and 1,336 in August.
Comparison of the number of cars of the diflferent
makes which visited the Valley show that Fords justify
a foregone conclusion by numbering 1,024 out of the total
4.735 cars. Buick cars ranked next, totaling 469. Dodge
cars numbered 350; Overlands, 314; Studebakers, 311;
Cadillacs, 278; Hudsons, 175; Maxwells, 121; and so on
down the list to Pope-Hartfords, 12.
Yosemite has now unquestionably become the mecca of
the great automobile tourist travel within the state that
seeks the mountains each year as a refuge from the sum-
mer heat. With the completion of the new state high-
way between Mariposa and the Park border, in the next
two years travel will be doubled, if not quadrupled. With
the high grades to be surmounted cut down to 2,000 feet
and a roadbed that nowhere exceeds 6 per cent grade,
motoring into the valley will demand no special skill or
courage not needed in ordinary lowland travel. Already
more than half of the Valley visitors come in their own
cars, independent of railroads and stage lines.
Mill Creek Road Breaks Traffic Records
The Mill Creek Canyon road broke all its previous rec-
ords for automobile travel during the past summer, ac-
cording to the report issued by the chief traffic officer of
San Bernardino county. During June, July, August and
September, a total of 11,572 vehicles passed the Santa Ana
control, carrying 47,073 passengers. Of the total number
of vehicles. 10.397 were automobiles and 1,200 trucks.
July was the record month, with 3.163 automobiles travel-
ing the Mill Creek route.
Cooper Wins at Fresno
Earl Cooper and the Stutz won the 25-mile match race
between him and A. H. Patterson's Hudson at Fresno,
Cal., Sept. 30. His time was 21 minutes, 35 seconds.
Drake in a Drake Special won the first event on the day's
program, a 10-mile race. The final event was made up of
two 5-mile and one 10-mile heat, of which Patterson won
the first and third and Cooper the second. Death and
casualties marked the 25-mile free-for-all event when \V.
S. Campbell was killed by his car crashing into the fence.
A few seconds later William Bolden struck the car of
Gyde Roads and the result was more or less serious, but
not fatalf injuries to fifteen spectators.
Can Now See Rainier Park's Wonders in Comfort
For the first time in its history. Mount Rainier National
Park in the State of Washington offers adequate accom-
modations and service to its visitors. The new Paradise
Inn and the New Paradise Camp,*both in beautiful Para-
dise Valley and within a short walk of the Nisqually
Glacier, will, between them, provide • comfortable living
facilities for people of widely varied incomes. The luxur-
ious may find a handsome room and private bath at the
Inn at customary charges; while a tent with double bed
and necessary furniture may be had at the camp for 50
cents a day.
Paradise Inn is located in full view of the great ice-
clad monster mountain, upon a broad valley floor elabor-
ately carpeted with wild flowers, from which a short walk
will carry the visitor upon the glistening glacier itself. A
hundred bungalow tents, each well heated and lighted by
electricity, are grouped near by to supplement the sleeping
service of the Inn.
Accommodations may also be had, as heretofore, at the
Longmire Springs Hotel, the National Park Inn, and the
Indian Henry Camp.
The way in also will be easier. The National Park Ser-
vice will spend $30,000 improving the automobile road to
Paradise Inn. The Starbo Road will also be greatly im-
proved, and much work will be done on the trails.
Seiberling in Thrilling Desert Predicament
. Stranded on a desolate stretch of the great Salton des-
ert near Granite mountain in northern Utah and com-
pelled to toil for half a day under the heat to extricate
their big touring car, F. A. Seiberling, president of the
Goodyear Tire & Rubber Co. and director of the Lincoln
Highway, reports one of the most thrilling motor experi-
ences of a life time. In company with three other Lin-
coln Highway officials, Seiberling toured out to the des-
ert regions west of the great Salt Lake to inspect a strip
of proposed highway. The temperature at night dropped
to 40 degrees, but climbed to 120 degrees by noon the next
day. Both the touring car and the camp car became mired
and one of the men started on a twelve-mile hike across
the desert to the nearest ranch. The car was extricated
after a six-hour struggle and the ranch was reached just
as the relief party was starting. The party beheld won-
derful phenomena in the desert. Mirages showed clear,
cool lakes, running streams, islands covered with shady
forests, and moving figures approaching, where there are
only groups of desolate sage brush.
Tropico Thwarted on Inter-City Jitney Tax
Right to levy a separate tax upon automobile bus lines
operating within its town limits while carrying passengers
from one large city to another, but not doing business in
the town, has been denied to Tropico, Cal., by the Califor-
nia Court of Appeals. The city, a suburb of Los Angeles,
lies on the route taken by bus lines carrying passengers
between Los Angeles and Bakersfield. It passed a law re-
quiring all automobiles operating on its streets as a busi-
ness to pay a separate license fee, and the town authorities
tried to enforce it. In deciding against the law, the higher
court pointed out that under the ordinance any person
who was compelled by business to enter the town might be
held up for a permit to use the roads.
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MOTOR WEST
October 15. 1917
Preparing for L. A. Show
All Available Space Disposed of — 106
kibitois Already Listed — Largest
Show West of St. Louis
Ex-
PREPARATIONS for the annual automobile show of
the Los Angeles Motor Car Dealers' Association are
being pushed with feverish activity. As it will be
impossible for the management to take over the huge
Billy Sunday Tabernacle until the celebrated revivalist
shall have finished his campaign against sin and the devil,
everything is being prepared beforehand to permit of a
night-and-day drive of a horde of workmen, who will have
but one short week in which to transform the Tabernacle
and its canvas-covered adjuncts into a show place in keep-
ing with the exhibits.
With the opening day four weeks away, every inch of
space has already been disposed of, despite the fact that
the area at the disposal of the committee is more than
30,000 square feet in excess of that available last year.
Space for the pleasure cars and the trucks has not yet
been assigned, the distribution being scheduled for October
26th, at the Los Angeles Athletic Club. The accessory
booths, which will be located around the four sides of the
Tabernacle, have all been disposed of, and late comers
will have to be content with any odd corners that may be
available after the exhibitors have settled down for the
week's show.
After a count of noses the management is prepared to
announce that the show will exceed in magnitude any
similar exhibition ever held west of St. Louis, there being
upwards of 100 exhibitors already on the list, including
45 firms who will show more than 60 different makes of
passenger cars, 20 companies exhibiting commercial
vehicles and 41 concerns displaying accessories of various
kinds.
F"ollowing is an unofficial list of the exhibitors to date:
PASSENQEB CABS.
Oldsmobile Oldsmobile Co. of Va\.
Cole Irving Motor (.'ar Co.
Lexington Wisdom & Co.
Cadillac Don Lee
Premier, King, Dort, Liberty Leach Motor Car Co.
Detroiter, Ross, Woods Elec Turner-Whitford Co.
Steams-Knight Lynn C. Buxton
Haxon J. V. Baldwin Motor Co.
Auburn W. J. Burt Motor Car Co.
Chevrolet J. W. Leavitt & Co.
Pathfinder, Davis Geo. I. Lufkin Co.
Stutz Walter M. Brown Co.
Winton Winton Motor Car Co.
Nash Troy Motor Sales Co.
Empire Empire Motor Sales Co.
Maxwell, Velie Lord Motor Car Co.
Roamer Motor Distrib. Co. of Cal.
Buiek Howard Automobile Co.
AppertJon Apperson Motor Car Co.
Marmon Al. G. Faulkner
Pierce- Arrow W. E. Bush
Oakland, National H. C. McVey Co.
Franklin, Scripps-Booth Ralph Hamlin
Locomobile Locomobile Co. of Cal.
Moon Reilly Motor Car Co.
McFarlaii McFarlan Pacific Co.
Paige, Peerless ^ Smith Bros.
Willys-Overland Willys-Overland Co. of (^al.
Chandler Earl V. Armstrong Co., Inc.
Detroit Electric Anderson Elec. Car Co.
Inter-State Wright Motor Car Co.
Hupmobile, Chalmers (ireer-Robbins Co.
Monroe Conwell-Hathawav Co.
Studebaker Studebaker Corp. of Am.
Haynes ^ Speers Motor Co.
Hudson, Dodge Harold L. Arnold
White Pioneer Com'l Auto Co.
KisselKar Pacific KisselKar Branch
Stanley Steamer Scott & Hadley
(ilide C. S. Anthony
Westcott L H. Stratton Co.
Owen Magnetic Owen Magnetic Sales Corp. of L. A.
Daniels 8 Phelps Distributing Co., San Francisco
Pilot, HAL Pearl Motor Car Co.
Mercer, Jordan Geo. R. Bentel Co.
COBOiEBCIAL VEHICLES.
Studebaker Studebaker Corp. of Am.
Maxwell Lord Motor Car Co.
Pierce- Arrow W. E. Bush
Mack, Saurer Internal Mack Corp.
Republic D. F. Poyer Truck Co.
Moreland Moreland Motor Truck Co.
Woodward Truck Attach Woodward Truck Attachment Co.
Denby H. G. Pendell Co.
Autocar Autocar Sales & Service Co.
Chevrolet J. W. Leavitt & Co.
KisselKar Pacific KisselKar Branch
Olson Ford Attach United Motors Co.
Signal Truck, Avery Tractor..... C. S. Anthony
Nash Troy Motor Sales Co.
Overland Willys-Overland Co. of Cal.
Stewart Carlton, Shepard, Bowles
Vim Harold L. Arnold
Barnett Auto Body Barnett Auto Body Co.
White Pioneer Com'l Auto Co.
Service Service Truck Co.
ACCESSORIES.
U. S. Compressor Co. Panama Lubricants Co.
M & M Oil Co. Auto Theft Signal Sales Co.
Salt Lake Railroad Brown & Caine, Inc.
Internat'l Sales Co. Auto Gear & Parts Co.
Western Auto Elec. Co. Stifler & Shannon
Lichtenberger-Ferguson Co. Champion Spark Plug Co.
Cambria Spring Co. L. Sonneborn Sons
Miller Carburetor Sales Co. Luard & Tetzlaff
Pacific Ball Bearing Co. Specialties Mfg. Co.
Savage Tire Corporation Smith-Booth-Usher Co.
Teel Ford Starter Co. M & H Novelty Co.
Ahlberg Bearing Co. Ensign Carburetor Co.
Puente Oil Co. Pacific Auto Sales Co.
Tire Construction Co. Richfield Oil Co.
Sterns Tire & Tube Co. Kaufman & Sons
Safetyford Starter Co. Air Safe Inner Tire Co.
Rule & Sons Hamilton Spring Shock Abs.
Pacific Rubber Co. Block-Scherfee Vaporizer
Hohbs Storage Battery Corp. Austin-Brvant & Carter
United States Spring Co. Presto-Cloth Co., Toledo.
Firemen's Fund Ins. Co.
Ford Accessories Show a Success
The first annual national exposition of Ford accessories,
held in Chicago, 111., Sept. 22-29, was an undoubted suc-
cess, both financially and with regard to the attendance
of jobbers and the public. Especially notable exhibits
were those of the Bailey Non-Stall Differential Corp., the
Wire Wheel Corp. of America, the Perry Auto Lock Co.
and the Smith Motor Truck Co. Much interest was
aroused by the coming of the famous "Hyatt Roller,"
which has carried the same Hyatt bearings through its
journeys amounting to over 274,000 miles over the United
States. Los Angeles and the Coast in general had excel-
lent representation among the exhibits. The stock Ford
which was driven from the former city arrived during the
show; it was equipped with Bailey non-stall differential
and Crump's auxiliary transmission, made by the L. & B.
Truck Mfg. Co., of Los Angeles. It would have been
mud-bound in Iowa but for its extra equipment. So hard
was the going that twenty-six tire changes were neces-
sary. Another unusual feature was a converted one-ton
Denby truck with a special body, the "auto cruiser," which
carried five people in comfort from Boston to Seattle, and
which is the invention of Commodore Robert E. Magner
of Seattle. Wash.
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October 15. 1917
MOTOR
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Page I 1
National Shows' Space Drawn
Exhibitions at New York and Chicago Will
Have More Exhibitors Than in
Former Years
THE DRAWIXG for space at next Winter's National
Shows in Xew York and Chicago was held Oct. 4
at a general meeting of the National Automobile
Chamber of Commerce, in New York, with more than 100
companies represented. The number of exhibitors for
both cars and accessories is greater than for any previous
shows and all the space on the four floors of Grand Cen-
tral Palace and the Chicago exhibition buildings will be
filled to overflowing. The New York show will be held
the week of January 5 to 12, and the Chicago show from
Januar>' 26 to February 2.
At the regular October meeting of the Chamber more
than 100 automobile manufacturers discussed the new 3
per cent tax on the industry imposed by the War Reve-
nue bill, which became efl"ective October 4. It being the
intention of Congress in placing this tax that it be paid
by the buyer of the car, it was the decision of the meeting
that the amount of the tax should be added as a separate
war item on each car and truck sold.
It was voted to subscribe $50,000 of the organization's
funds in the second issue of the Liberty Loan, and also to
carr\- bonds for employes of the Association.
New members elected include the Barley Motor Car
Co.. Kalamazoo. Mich.; Elgin Motor Car Co.. Chicago.
111.: Republic Motor Truck Co.. Alma, Mich.; G. A.
Schacht Motor Truck Co., Cincinnati, O., and Stegeman
Motor Car Co.. Milwaukee, Wis.
New divisions of the Chamber were voted upon, to be
known as the passenger car division and motor truck di-
vision, to be headed by \'ice-presidents H. H. Rice for
the passenger cars and Windsor T. White for the trucks.
S. A. Miles, the show manager, stated that with the ad-
dition of non-members who have applied, the number of
car exhibitors will be greater than ever before, while the
demand for the display of accessories and parts exceeds
all previous records. The Motor and Accessory Manu-
facturers has applications to allot space to about 100 of
its members, and when the final allotment of accessory
space is made the total will reach close to 300 for each
show.
The following makes as members of the National Auto-
mobile Chamber of Commerce were served at the first
drawing for both shows: Gasoline — Abbott, Allen, Ap-
person. Auburn, .\ustin. Briscoe, Buick, Cadillac, Case,
Chalmers, Chandler, Chevrolet. Cole. Columbia, Crow,
Davis. Detroiter. Dodge. Dorris, Dort, Elgin, Elkhart,
Empire, Fiat. Franklin, Cirant. Glide, Hackett, Hal.
Haynes, Hudson, Hupp, Interstate, Jackson, Jordan,
King, Kissel. Kline, Lewis, Lexington, Liberty, Marion-
Handley, Marmon, Maxwell, McFarlan, Mercer, Mitchell,
Moline, Monroe, Moon, Nash, National, Oakland, Olds,
Overland. Owen. Packard, Paige, Paterson, Peerless.
Pierce-Arrow, Premier. Regal. Reo, Roamer, Saxon,
Scripps, Standard, Stearns, Stephens, Studebaker, Stutz,
V'elie, Westcott. Willys, and Winton. Electrics — Ander-
son, Baker, Milburn, Ohio, and Wood. The Glide, Dorris,
Hackett and Stephens will be shown at Chicago only,
while the Kline will be exhibited at New York only.
Space was allotted to the following concerns, not mem-
bers of the N.A.C.C. : American, Harroun, Monitor, and
Stanley (steam). The American will exhibit at the New
York show only, while the others will be at both shows.
Big Fleet of Cars Required by Aero Corps
Some idea of the motor power which will be required
by the aero corps of the United States Army for the
European war may be obtained from the statement that
with the 22,000 airplanes in use 'there will be required ap-
proximately 43.000 trucks, 13.000 passenger cars and 47,-
000 motorcycles. Each squadron of the airplane division
requires 24 trucks, seven passenger cars and 25 motor-
cycles. For each airplane there will in all probability be
an extra motor. The total number of motors used in this
one division of the armv will be close to 125,000.
A CHALMERS SIX, WHICH DOES THE WORK OF A LOCOMOTIVE ON A 12-MILE RAILROAD
The illustration shows a Chalmers Master Six in refnilar service as a locomotive over the Warner & Webber Falls Railroad Co. of Oklahoma.
This railroad runs the 12 miles between Warner and Webber Falls. The Chalmers pulls two freight cars over the 2 Vi P^t cent grade with loads
of from 5.000 to 25,000 pounds three scheduled trips every day and. sometimes several extra trips. Carrying these loads, it takes from 30 to 45
minutes to cover the 12 miles. It is the regular Chalmers Master Six in all respects except the flanged metal wheels to At the rails. The car
can be converted into an automobile for road use in 30 minutes. It was driven 20.000 miles before being put in service as a locomotive. The
car carries seven passengers in addition to hauling two freight cars. The passenger fare is 50 cents one way.
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MOTOR WEST
October 15. 1917
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MAP OF THE MONUMENTAL HIGHWAY, THE WEST'S NEW WONDER ROUTE FOR THE AUTOMOBILE TOURIST.
The Monumental Highway
New Motor Route Through Northern Arizona
is Replete With Scenic Wonders
Throughout Its Length
OWING to the gates of Europe being closed to the
multitude of tourists who annually have made their
pilgrimage there, the American people are coming
to realize and are developing, as never before, their own
boundless and most wonderful scenic attractions. The
latest of these may be considered the new Monumental
Highway, which passes along the Utah-Arizona bound-
ary through Monumental Valley, along the north rim of
the (irand Canyon to St. George, connecting Colorado
and the F'ast with California via the Arrowhead Trail
from St. (jeorge. The wonderful country through which
this route passes has been recognized for its beauties, but
has always been considered inaccessible to the traveling
public. A carefully prepared automobile log of the Mon-
umental Highway, however, has at last been made.
The new route, which has been named the Monumental
Highway, begins at the Mesa Verde Park in Colorado,
which contains the largest and best preserved ruins of
the ancient cliff dwellers and which alone was visited by
7,000 tourists last year, and runs to Bluff, Utah. Bluff is
in the heart of the Navajo Indian country, and from here
a side trip by pack-train, taking some four or five days,
may be made to the Natural Bridge Monuments, a sight
of its kind unmatched in all the world. Leaving Bluff,
the route passes along the San Juan River, crossing it at
Goodridge on a substantial suspension bridge. A few
miles further on it enters the picturesque gateway of
Monument Valley, part of which lies in Utah and part in
Arizona. Most prominent among the Valley's many
monuments are the gigantic Organ Rock, El Capitan and
the Mittens. From Moses Rock the water gushes forth
seemingly at the command of the old leader of the bib-
lical story.
The route then leads southwesterly to Kayenta, an In-
dian trading post. From here many Eastern investigat-
ors have been guided by pack-trains to the Rainbow Nat-
ural Bridge and to view the amazing ancient cliff dwell-
ings — Keetseel ruins. Inscription House ruin, Betata Kin
ruin, all of which have been until lately inaccessible to
the average tourist. Thence southerly over a beautiful
road, crossing Marsh Pass, brings the traveler to the
quaint trading post at Red Lake, reminding one of the
ancient monasteries of Europe. Two hours' run further
on is Tuba City, the center of this Indian reservation,
where large Indian schools are located. Tuba City is con-
nected with the south by automobile stage to Flagstaff
on the Santa Fe railway. Moenkopi, one of many Hopi
Indian villages, is a short distance away, where interest-
ing native life, customs and industries are seen at first
hand. Another pleasant side trip from Tuba and one
that will long persist in the spectator's memory, is the
view from Point Desolation, where the Little Colorado
pours its flood into the turbulent waters of the mighty
Colorado River.
Beyond Tuba the route follows north to Lee's Ferry,
passing along the wonderful multi-colored range called
Echo Cliffs. Crossing the ferry, the route enters an open
cattle country, leading on to Houserock, the center of
Bar Z ranch, where the typical scenes of cattle roping
and branding are daily occupations. Continuing, over a
good road, the route climbs up onto the Kaibab Plateau
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October 15. 1917
MOTOR WEST
Page 13
and winds in and out among the millions of trees in the
Kaibib Forest, all the four-footed inhabitants of which
are secure from harm under the zealous authority of the
United States government. Jacobs Lake forest range
station is a pretty camping spot in the midst of the for-
est. Two hours* journey beyond, over a fine automobile
road, brings the traveler to the northern brink of the
(-irand Canyon of the Colorado.
The Knglish language, as has often been said before, is
powerless to express the majesty of these wonderful
sights — Bright Angel Trail, Inspiration Point, Point Sub-
lime and El Tovar, 20 miles away on the opposite bank.
Leaving the Canyon, the highway runs through Fredonia,
crossing the Utah line north to Kanab, thence on to
Dixie Land, St. George and Little Zion Canyon, a half"
day's trip apart. Finally the Monumental Highway con-
nects with the Arrowhead Trail, which runs southerly
into Southern California or northerly to Salt Lake City.
Combining as it does the wonderful scenic attractions,
most interesting ruins of prehistoric Americans and a di-
rect route to California, the Monumental Highway offers
a thousand unique diversions to automobile tourists.
"Stop — Look — Listen"
Regardless of the danger known to exist at railway
crossings at grade, there are many automobile drivers who
approach and traverse these danger points with appar-
ently little concern of possible consequence. Casualties
GORGE OF THE COLORADO RIVER, WHOSE WALLS RISE AT
PLACES 4.000 FEET HIGH.
are sure to result under such circumstances and usually
without redress against the railways on account of their
own contributory negligence.
In the 1916 Accident Investigation Report of the State
Railroad Commission of California, the following appears:
''The investigations of the accidents in which automobiles
or motor-driven vehicles have been involved at highway
grade crossings since such investigations have been in-
stituted by the Commission and covering a period of over
two and one-half years have not revealed a single instance
where a fatality has occurred due to negligence on the part
of the railroad."
The Pacific Electric is earnestly doing its part in endea-
voring to protect the traveler on the highway, not only
in providing and maintaining at heavy expense a reliable
warning signal, visible and audible, but also in requir-
ing motormen to observe extreme care in approaching
highway crossings.
On the other hand, the automobile driver must do his
part, which requires only the exercise of reasonable cau-
tion in approaching a railroad crossing, which is in itself,
a sign of danger and is plainly indicated by the old style
fixed sign admonishing the traveler to "Stop — Look — Lis-
ten"; and in addition, at obscure crossings or where high-
way traffic is heavy and trains frequent, the automatic
flagman with its waving red disc and light and ringing
bell, makes a last appeal to the reckless driver who would
''beat the train across."
ZION'S CANYON. ANOTHER BEAUTY SPOT WITHIN EASY
REACH OF THE MONUMENTAL HIGHWAY.
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Page 14
MOTOR WEST
October 15. 1917
LOSANEELCS-SANrRANCISCa-PORTLAND-SEATTLE
The ICotorlng Antborlty of tbe Padfle Coast.
EftabUfbed 1907.
An Illustrated Automobile Magazine of Quality, Issued
Semi-Monthly.
Published by Motor West Company, Marsh-Strong Bldg.,
Ninth and Main Sts., Los Angeles, California.
GEORGE M. SCHELL Editor and Publisher.
F. ED. SPOONER Advertising Manager.
Rq>resentative8 :
T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco.
F. ED SPOONER, 420 Book Building, Detroit, Mich.
ROBT. F. MacCLELLAND. 52 Vanderbilt Ave., N.Y. City.
Entered at the Post Office at Los Angeles as second-class
mail matter.
Subscription $2.00 a Year.
Single Copy 10 cents.
October 15, 1917
The Most Wonderful Motor Trip in the World
THERE is still room for quite a bit of patching in
the highway systems of America's foremost scenic
section, the great wonderland west of the Rocky
Mountains, but already it is possible to sit back and dream
of a continuous one-way motor trip that would checkmate
the entire world for an equal.
The extreme western section of the country holds every
national park in which automobile touring is permitted —
Vellowstonc, (ilacier, Rainier, Crater, Yosemite, Sequoia,
(ieneral (jrant and Mesa V^erde national parks. Add to
these wonder places the Cirand Canyon, the Columbia
River Highway, the Arrowhead Trail and the Georgian
Circuit trips, which may be touched on a loop tour con-
necting all of the parks, and there is provided a combi-
nation that would lure tourists in great numbers from all
parts of the world, once the possibility of such a trip
were properly presented.
Thus far no motor car has ever visited all of these
treats of nature and no one has ever attempted to out-
line a path that would connect up the various parks and
the other alluring trips without necessitating any dupli-
cation of routes.
.Speaking from the standpoint of westerners, let us form
a mental i)icture of the map of the western part of the
United .States and see if we cannot trace a tour that
would ])rove the world's champion.
Let us start from Los Angeles, for no other reason than
that in that city is located "Motor West's" main office on
the Coast. Sequoia. (General (irant and Yosemite Nation-
al Parks are strung like pearls on a scenic necklace just
a (lay's journey or so to the north. Then, with Lake
Tahoe to give added zest to the trip, the tourist could
take in Crater Lake, stopping at Lassen Peak en route
for a few additional thrills, with perhaps a detour to in-
clude Klamath Falls.
.Still heading north, the tourist, especially if he be from
the East, will desire to "take in" Portland, Tacoma and
Seattle, that wonderful trio of Pacific Northwest cities,
not forgetting, of course, a day of thrills on the mag-
nificent Columbia Highway, and a trip through Mount
Rainier National Park. Having reached this point, the
temptation to traverse the sensational Georgian Circuit
could hardly be resisted, even by the most blase traveler.
Heading his radiator eastward, the tourist would then
traverse the Sunset Highway and the National Parks
Highway to Spokane, the capital of the Inland Empire,
and Missoula, where a turn to the north through Kalis-
pell, will bring him to Glacier National Park, which
fronts on the Canadian boundary.
Having surfeited his eye on the many remarkable scenic
wonders in Glacier, he can turn southward towards Yel-
lowstone, traveling via Great Falls, Helena and Butte to
the northern gate at Gardiner, and after a few days in
this father of all the national parks depart via the Cody
entrance to the east, and thence via Casper and Cheyenne
to Colorado and its wonderful array of government-pro-
tected pleasure grounds. Rocky Mountain, Estes and
Mesa Verde Parks, and, indeed, all of Central Colorado,
furnish thousands of vantage points from which to view
the mighty range.
The mysterious Southwest, with its Grand Canyon of
the Colorado, its Petrified Forest, its numerous national
monuments, its ancient cliflf dwellings and other attrac-
tions, offer sensations galore to the motor tourist with an
eye for the beautiful. The roads may not be of the best,
but the reward in the way of the gratification of the
senses far outweighs any hardships to which the traveler
may be subjected en route.
After visiting Grand Canyon, it is not such a long or
STATEMENT OF THE OWNERSHIP, MANAGEMENT, CIBCXTLA-
TION, ETC., BEQUIBED BY THE ACT OF CONOSESS OF
AtJOtJST 24TH, 1912
of MOTOR WEST, published semi-monthly at Los Angeles, California,
for October 1. 1917.
STATE OF CALIFORNIA,
County of Los Angeles.
Before me, a notaty public, in and for the State and county aforesaid,
personally appeared George M. Schell, who, having been duly sworn
according to law, deposes and says that he is the editor and business
manager, of the MOTOR WEST and that the following is, to the best
of his knowledge and belief, a true statement of the ownership, man
agement (and if a daily paper, the circulation), etc., of the aforesaid
publication for the date shown in the above caption, required by the
Act of August 24, 1912, embodied in section 443, Postal Laws and
Regulations, nrinted on the reverse of this form, to-wit:
1. That the names and addresses of the publisher, editor, managing
editor, and business managers are:
Name of — Post Office Address —
Publisher, Geo. M. Schell Venice, Calif.
Editor, same Same
Managing Editor, same Same
Business Manager, same Same
2. That the owners are: (Give names and addresses of individual
owners, or, if a corporation, give its name and the names and addresses
of stockholders owning or holding 1 per cent or more of the total
amount of stock.)
Geo. M. Schell Venice, Calif.
F. Ed Spooner Detroit, Mich
3. That the known bondholders, mortgagees, and other security
holders owning or holding 1 per cent or more of total amount of bonds,
mortgages, or other securities are: (If there are none, so state.) None.
4. That the two paragraphs next above, giving the names of the
owners, stockholders, and security holders, if any, contain not only the
list of stockholders and security holders as they appear upon the books
of the company but also, in cases where the stockholder or security
holder appears upon the books of the company as trustee or in any
other fiduciary relation, the name of the person or corporation for
whom such tiustfe is acting, i8 given; also that the said two paragraphs
contain statements embracing affiant's full knowledge and belief as to
the circumstances and conditions under which stockholders and security
holders who do not appear upon the books of the company as trustees,
hold stock and securities in a capacity other than that of a bona fide
owner; and this affiant has no reason to believe that any other person,
association, or corporation has any interest direct or indirect in the said
stock, bonds, or other securities than as so stated by him.
5. That the average number of copies of each issue of this publica-
tion sold or distributed through the mails or otherwise, to paid sub-
scribers during the six months preceding the date shown above is
(This information is required from daily publications
only). GEO. M. SCHELL.
Sworn and subscribed before me this 24th day of September, 1917.
FLOYD ANDERSON,
My Commission expires March 14, 1921.
Digitized by VnOOQ IC
October 15. 1917
MOTOR WEST
Page 15
Bad Roads Turn Travel South
Northern California Worried Over Possibility
of Lincoln Highway Tourists Com-
ing to Los Angeles
THERE has been much concern manifested in Xorth-
ern California lest the officials of the Lincoln High-
way Association should definitely abandon San
Francisco as the western terminus of that great trans-
continental road in favor of Los Angeles, which seems to
be much more interested in good roads work than its
northern neighbor.
The following authoritative announcement of the Lin-
coln Highway officials will explain their attitude regard-
ing the rivalries of San Francisco and Los Angeles in this
matter, and will possibly have the effect of waking up the
former to the danger of losing their advantage as the
western terminus of the highway unless steps are imme-
diately taken to improve that portion of the main route
between Ely and Reno:
The Lincoln Highway Association, while primarily in-
terested in the rapid improvement of the Lincoln Highway
from New York to San Francisco, has also been instru-
mental in bringing about improvement upon the main
feeder roads which connect up with the Lincoln High-
way.
The Association has found that during the past two
years a very large proportion of transcontinental traffic
has turned southwest at Ely, Nev., and followed the Mid-
land Trail from that point to Los Angeles, and the Asso-
ciation has received so many requests from all parts of the
countr\' asking for information relative to this route that
it was felt advisable for the Association to gain first-hand
knowledge of the conditions.
Secretary A. F. Bement and Field Secretary H. C.
Ostermann, accompanied by G. S. Hoag, Nevada State
Consul for the Association, have just completed a trip
by motor car from Ely, the junction point of the Lin-
coln Highway, and the Midland Trail, over the latter road
via Tonapah, Goldfield, Mojave and Big Pine to Los An-
geles. During the trip very careful observations were
made as to road conditions, mileages, accommodations,
water and scenic attractions, and photographic views of
the region were obtained for the Association's records,
with the result that complete advice concerning this
popular tributary will be published in the next edition of
the Lincoln Highway Guide.
Secretar\' Bement reports conditions on the Midland
Trail as being 80 per cent good, about 10 per cent fair to
poor and 10 per cent bad, but states that improvements
now contemplated in Nevada and California will rapidly
tend to eliminate the scattered 10 per cent of bad roads.
Water, so highly important to the tourist motoring through
this part of the country, is, if anything, more frequently
encountered on the Midland Trail from Ely to Los An-
geles than on the Lincoln Highway from Ely to Reno.
The Lincoln Highway Association is in duty bound
to advise the thousands of transcontinental tourists truth-
fully and accurately regarding the best routes for reach-
ing the Pacific Coast, and the notoriously poor condition
of the Lincoln Highway between Ely and Reno has been
deterring hundreds of tourists from essaying the drive
from Salt Lake City to Reno. They have been following
the Midland Trail into Southern California in increasing
arduous journey to the Zion Canyons, which are located
within easy reach of the Arrowhead Trail, which in itself
offers much in the way of scenic beauty to the traveler,
and is, indeed, the recognized best route from Salt Lake
City to Los Angeles, the terminus of this most wonderful
itmerary to be found in the world.
numbers. Unless some effort is made in Northern Cali-
fornia and Nevada toward improving the trans-Nevada
Lincoln Way, the Southern California metropolis will
enjoy nearly 90 per cent of the transcontinental traffic
during the coming season.
Overland Trail Club Improving Northern Nevada Road
The Overland Trail Club was organized at Reno, Nev.,
February 25 of the present year for the purpose of secur-
ing the moral and financial support of all residents and
others interested in the betterment of the roads through
Northern Nevada running alongside a transcontinental
railroad, with water from the Humboldt River close by,
through the most fertile valleys in the State, where tele-
phone and telegraphic communication, first-class supply
stations and good hotel accommodations are to be had.
The main difficulty the club had to contend with was 45
miles of road that could not be depended upon for any
length of time. This road lays between Fanning and
Wadsworth. Immediately after organizing, the club be-
gan the work or repairing an old railroad grade, which had
been abandoned by the Central Pacific Railroad.
Money for the purchase of culverts was raised and
through volunteer labor the old grade was rebuilt, and is
now, with the exception of two or three places, in good
condition from Reno to Lovelock, a distance of 97.3 miles.
The running time between these points has been reduced
to three and one-half hours.
As many as 125 men, on many occasions, have gone out
for one day and installed culverts, bridges, dragged and
cleaned the roads and, more particularly, the old railroad
grade, with the result that the former "missing link" is now
one of the best roads of the Trail.
The route follows the line of least resistance, the Hum-
boldt River, in its course through Northern Nevada. There
are no summits to climb.
French Believe War Will be Over Next Year
Eddie Rickenbacher, now in France with the American
army, has written friends here on the Coast that a French
maker has already offered him terms for driving a French
racing car in this country next year. Rickenbacher says
that work has been started upon this car already. Alex-
ander Churchward, of the A-B-C Starter Co., has received
advices from a financial firm of France, representative of
his company, stating that they are going ahead with the
building of the plant and preparations to manufacture at
an early date. Both of these incidents would seemingly in-
dicate that in France they believe the war will be over at
least by winter.
October 21 — New York Speedway Races.
November 12-17 — .Annual Show Los Angeles Motor Car
Dealers' Association, Harris M. Hanshue, secretary.
November 12-18 — Denver, Colo., Annual Show, Auto
Trades Association, G. A. Wahlgreen, manager.
January 5-12, 1918 — New York National Show.
January 26-February 2 — Chicago National Show.
February 16-25 — Annual San Francisco Show, Geo. A.
Wahlgreen, manager.
March 2-9 — Boston Show.
♦.A.A.A. Championship Award Event.
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MOTOR WEST
October 15, 1917
Feeding Sammies En Route
Mobile Army Kitchen, Mounted on Four-Ton
Riker Truck, Will Insure Warm
Meals for Soldiers
ANEW type of mobile army kitchen was demon-
trated recently at New Haven. Conn., on Yale
Field. Seventeen hundred and fifty men of the
l()2nd Infantry were fed in less than an hour. The new
kitchen will serve three hot meals a day to a force of
2.()0() men and can provide enough coffee for 1000 men
every 10 minutes.
The Taft Army Field Kitchen, which is practically a
steam hotel kitchen mounted on a motor truck, is the in-
vention of J. C. LaVin, manager of the Hotel Taft.
Associated with him in the development of his idea were
C. M. Bradford, who supplied the Riker truck chassis on
which the unit is mounted, and H. D. Baldwin, who built
the body.
United States Army officers who witnessed the dem-
onstration in Xew Haven declare that the Taft Kitchen
will probably revolutionize existing conditions of feeding
armies, and that compared to it the much-vaunted mobile
German soup kitchen looks like a toy.
Mr. La\'in selected for the mounting of his kitchen a
four-ton Riker truck, which has proved by its excellent
service on the European battlefields and the Mexican
border that it can stand up and do its work under war
conditions. The kitchen proper consists of a 10-horsc-
power steam boiler, two 90-gallon stew, soup or pot-roast
kettles, and two 50-gallon coffee urns. The kettles and
urns are heated both by steam jackets and by live steam
injection, at the demonstration at Camp Yale coffee was
boiled, from dead cold, in less than six minutes. So com-
pact and well planned is the arrangement that the Taft
Kitchen, with two cooks, displaces two company kitchen
units of 80 men and 40 horses. Two of these mobile units
will feed a full regiment, either in camp or on the march.
Being capable of a speed of almost 15 miles an hour, the
unit can precede its battalion on the march, cooking a
meal on the road, and be ready to serve hot food immedi-
ately the batallion halts. When the troops entrain the
kitchen is put on a flat car and goes right on cooking.
There is another way in which the Taft unit is an im-
measurable improvement over the old methods — in the
cleaning of mess kits after meals. Anyone who has ever
seen a company of soldiers all trying to clean their kits
in three iron kettles full of grease, pieces of unused food
and a little warm water will realize what a blessing un-
limited boiling water and live steam will be.
It is planned to add to the equipment a six kilowatt
generator to be operated by the Riker truck engine. This
would furnish sufficient current for a 40-candle power
lamp in the tent of each officer, for a 12-inch searchlight
and for field wireless apparatus.
Briscoe Designs One -Ton Truck
The Briscoe Motor Corp.. Jackson, Mich., has designed
a one-ton truck which is interchangeable in many of its
parts with the Briscoe model 24 passenger car. The
truck has a wheel base of 132 inches. Final drive is by
chain, the clutch is of the cone type and the transmis-
sion is mounted in unit with the jackshaft. The truck is
listed at $1,(){)() and is equipped with electric starter and
windshield.
TWO VIEWS OF THE LA VIN MOBILE ARMY KITCHEN, WHICH IS MOrXTED OX A FOUR TOX RIKER TRUCK.
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October 15. 1917
MOTOR WEST
Page 1 7
Reddenizing the Ford into a Truck
Simply sliding over and bolting to the frame of the
Ford pleasure car, the Redden Truck-Maker, manufac-
tured by the Redden Motor Truck Co., Inc., Chicago,
111., quickly develops a light, sturdy and rapid-moving
commercial vehicle, having a wheel base of 128 inches
and a carrying capacity of 2,000 pounds. Final drive to
the wheels is by chains running on the Ford axle, which
thus acts as a jack-shaft. The load carrying axle of the
attachment is of solid steel. The heavy channel steel
frame slides over and is bolted through the pleasure car
frame, forming a splice as rigid as a lap weld and pre-
venting any weaving or twisting of the frame. The length
of tbe truck-making frame, back of the driver's seat, is
S feet, 10 inches. The brakes are large emergency brakes
with enclosed drums on the rear wheels, expanding type,
operated by hand lever. There are extra service brakes
on the Ford brake drum inside the bell-shaped sprockets.
The sprockets eliminate the necessity for cutting off the
I'ord axle by making it easy to bolt the sprockets on the
casings with lock washers and nuts. The spring hangers
and spring shackles are extra heavy castings and permit
of extreme overload. The artillery wheels and solid tires
are oversize. The Redden Truck-Maker is manufactured
by the Redden Motor Truck Co., Inc., under the license
of the Cook patent, which protects this method of con-
verting pleasure cars into trucks from infringement. It
is sold for $350, f.o.b. factory.
High-Powered Used Passenger Cars for Truck Units
Truck unit manufacture answers the question, **\Vhat
will we do with the used car?" The future of the truck
unit industry would thus seem to have a direct bearing
on the success of the passenger car business. Among the
first manufacturers to realize the importance of quality
truck unit manufacture was President Fred Paterson, of
the Detroit Truck Co.
Most truck units are designed for converting Fords, or
other light pleasure cars. But there is no reason, accord-
ing to Mr. Paterson, why truck units for the conversion
of the higher-powered passenger cars should not have
their place, although it seems probable that the lower
cost of operation and maintenance of the lighter cars will
make them more acceptable to the generality of those who
utilize the truck unit.
Fulton Motor Truck Co. Preparing to Expand
;\s a preparation for plans to expand into the largest
exclusive builders of one and one-half ton trucks, the
Fulton Motor Truck Co. is increasing the installation of
its power, heating and lighting plant at Farmingdale.
L. I., where the Fulton plant is located, according to in-
formation just given out by William F. Melhuish, Jr..
president and general manager. The company also has
])ut down its own water wells and pumps the water
throughout the plant by the use of air compressors, thu<;
having its own fire protection. The Fulton company ha<^
purchased and will shortly install semi- Diesel engines as
the motive power to furnish power, light and heat in the
factorv.
Spokane, Wash. — The Dirks Motor Supply Co., capital
$2.^.00(). has been incorporated by B. H, Dirks and A. G,
Mite hum.
3% TON SAXFOKD TKU(^K OX CROSS-COUNTRY TRIP.
U. S. Tire-Equipped Sanford on Long Trip
A three-and-one-half-ton Sanford truck, driven by J. A.
Nolan, service manager of the Sanford Motor Truck Co.,
Syracuse, N. Y., recently completed the first half of a 10,-
000-mile journey. The truck, built on approximate army
specifications, was equipped with 36x5 single front and
dual rear pressed-on United States tires. The journey,
starting at Syracuse, was through Buffalo, and then on by
a devious route through Pittsburgh, Baltimore, Phila-
delphia and New York. Nolan's orders from the factory
was to put the truck through the most merciless usage
possible on the journey.
Motor of One -Ton Acme Truck Made Larger
Continuing its policy of improving its product at every
possible point, the Cadillac Auto Truck Co., Cadillac,
Mich., manufacturers of the Acme line of 1, 2, and 3j^-ton
worm drive trucks, has made a decided improvement in
its 1-ton model by equipping it with a larger bore motor.
The SyixS Continental motor formerly used, though
giving good satisfaction, has been replaced by a Continen-
tal 3^x5 power plant. With this larger motor, consider-
ably more power is developed.
The constant mesh transmission, a feature of all the
Acme models that has been giving excellent satisfaction,
continues to be used, and this unit in conjunction with
this larger motor and high-grade Acme units and con-
struction is rapidly creating a heavy demand for the
powerful 1-ton Acme.
ONE-TON ACME TRUCK WITH ENLARGED MOTOR.
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Page 18
MOTOR WEST
October 15. 1917
KlSSEl|9^
ar
AT EACH one of our seven branches, you will find a special display, during ALL-YBAS
Car Show Week, of the most advanced development of the two-carsin-oae idea.
Ton will see the new HUNDRED POINT SIX, the car of a Hundred Quality
Features and its wonderful Kissel-built power-plant. Also the DOUBLE SIX, Kissel's
new 7-pas8enger touring ** twelve** —
Tou will see how the AIX-TEAB Top is BUILT IN— not en, with no visible fastenings or
attachments, how the rigid construction permits no rattles, draughts or leaks — how it is
entirely removable, giving you a wide-open, roomy, roofless touring car. Don't miss the
nearest exhibition.
one idea. Experienced car busrers in Seattle, Portland,
Spokane, Oakland, San Francisco, Los Angeles, San
Diego, Fresno — and all other leading centers on the
Mention 'Motor West," Please, When Writing to the Advcrtiseri
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October 15. 1917
MOTOR WEST
Page 19
SRowWeeH.
r^ October 13'^to 20*^
Kissel's Original Idea that
Changed the Motoring
Habits of a Nation
The ALL-YBAB Car — Detach-
able Sedanlet top mounted on
Hundred Point Six 4- passen-
ger Gibraltar Sedanlet body
and same car with new Semi-
Victoria Style Summer Top.
Price complete, $1885.
The ALL-TEAB Car — Detach-
able Sedan top mounted on
Hundred Point Six S-passen-
tfer Staggered Door Gibraltar
touring body and same car
with new Semi-Victoria Style
Summer top. Price complete,
$1885.
The ALL-YEAB Car — Detach-
able Sedan top mounted on
Hundred Point Six 5 passen-
ger Gibraltar touring body
and same car with top de-
tached. Price complete, $1735.
The ALL-YEAS Car— Detach-
able Coupe top mounted on
Hundred Point Six 4 passen-
ger (iibraltar roadster l>ody
and same car with top dc-
tached. Price complete, $1735.
The ALL-YEAB Car — Detach
able Town Car top mounted
on Hundred Point Six 5 -pas-
senger Gibraltar Victoria body
and same car with Victoria
top. Price complete, $2050.
nii^
Mention "Motor West," Please, When Writing to the Advertiser
The ALL-YEAB Car — Detach-
able Sedan top mounted on
Double Six 7-pas8enger Gib-
raltar touring body and same
car with top detached. Price
complete, $2650.
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Page 20
MOTOR WEST
October 15, 1917
Tractors as Road Builders
Peculiarly Fitted for This Work, as They
Are Economical, Thorough and
Always on the Job
TRACTORS are generally referred to nowadays as
farm tractors, and it is true that the great majority
of them are now used in agricultural work. It
must not be supposed, however, that all of the modern
tractors are limited in their work to the farm, as many of
them are also adapted for freighting, logging, general en-
gineering and contract work of various sorts, and particu-
larly road building.
Each class of work puts special requirements upon the
tractor, and it must therefore be a tractor of all-around
usefulness that is able to handle all the above classes of
work satisfactorily. Road building is especially severe.
In order to be a success in this class of work the tractor
must be able to go into virgin land, pull down trees, up-
root stumps and clear the right-of-way of boulders and
other obstructions. It must travel over rough ground,
haul rock, gravel and dirt for filling-in operations, pull
graders, levelers, scarifiers, road graders, rollers and other
tools, and handle no end of similar varied work.
When road building: with tractors is done under county
supervision, the tractors must give satisfaction not only
to the supervisors responsible for its purchase, but must
he so dependable, economical and efficient in its operation
CATEiiriLL.\K "75" BUILDING KO.VDS IN A DF:SKRT COUNTRY
as to offer practically no occasion for criticism from the
public and opposing political factions. When road work
is done on contract the same requirements apply only in
slightly lesser degree. The contractor who anticipates
handling much road work must have a dependable tractor.
Competition for road work jobs is generally keen. The
tractor equipment, therefore, must be efficient and eco-
nomical if it is to enable the contractor to make a fair
profit. Much road work is subject to forfeit if the work
is not completed on time.
The great bulk of road mileage in this country must
be of the ordinary improved dirt road for an indefinite time,
the paved road predominating only in the cities and thick-
ly-settled districts. In the building of dirt roads the trac-
tor has better opportunity to show its versatility than in
any other kind of road construction. It must work on
muddy and slippery ground and not lose power through
slipping. The weight of the machine must be so dis-
tributed that it will not break down culverts or prove an
excessive menace to bridges. In order to handle graders
or trains of wagons in narrow places without the incon-
venience and delay of unhitching and maneuvering, the
tractor must be able to turn in a short radius.
If a tractor is able to answer all these requirements, it
can handle road work much more efficiently and economi-
cally than any other form of tractive power. This has
been proven repeatedly to many tractor users. In the
state of Montana alone there are more than twenty
counties doing their road work with caterpillar tractors,
this type proving especially useful for this class of work
because it possesses all the requirements of the ideal road
building tractor. Caterpillar trac-
tors are in use in Washington,
Idaho. Oregon. Nevada, Califor-
nia and Arizona. Humboldt
County, Nevada, is using a cater-
pillar tractor to pull ten 2>^-yard
wagons full of gravel. This ma-
chine graded as much as seven
miles of road in eleven days, pull-
ing two road graders and hand-
ling the work at a cost of $30 per
mile. Powell County, Montana,
plowed 59 miles of road in 140
days at a cost of $58 per mile,
using a caterpillar tractor upon
which the up-keep expense for
two season's work was less than
^2S. Another Montana county
ran a tractor 2,300 miles in heavy
dirt road work with a total repair
cost of less than $10.
.VT SMALL EXPENSE. The gasoHne tractor is pecu-
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October 15. 1917
MOTOR WEST
Page 21
A Great Truck to SELL
Because A Great Truck to OWN
The Clydesdale (so named after the great
breed of draught-horses) was not designed
upon the performance of a few trucks running
quietly about the streets of American cities,
always within easy reach of a garage.
It was designed in strict accordance with
the specifications of British Engineers who
learned from grim experience what could be
depended upon to work on shell-swept battle-
fields — and what could not
For more than two years practically the
entire production of Clydesdales has been
Radiator, The radiator is of the type used by the London
General Omnibus — straight copper tubes without fins — of proven
suitability in climates most severe on gasoline engine heat-
radiation and easiest of repair when necessary. Protector-bars
guard core against mechanical injury.
CmUroUer. Krebs Patented Automatic Controller not only pre-
vents overspeeding by driver, but also maintains any speed with-
out constant need of driver's foot being held on accelerator. Un-
like the usual so-called governor, it governs the engine-speed at
all times, yet does not prevent use of accelerator. It also prevents
absorbed by the British, French and Russians
in their governmental service.
But Clydesdale manufacturing facilities
have now expanded to such an extent as to
permit, for the first time, the acceptance of
American business.
If you are established and interested in han-
dling commercial vehicles of the highest class,
this is a rare opportunity to connect with a
truck that stands on the threshold of a mighty
American careen Check up the following
refinements —
engine racing when throwing out clutch to shift g^rs.
Frame, The Clydesdale frame is much deeper and, therefore,
stronger than usual in American practice, yet it is light in weight.
Superior cross-scx-tion and a lighter gauge of metal, with proper
cross bracing, here bring out the European design at its best.
TranstntMion, A massive four-speed separate unit gear box,
the type absolutely iruiistsd upon by the U. S. and Allied Govern-
ments. Located centrally, reducing strain in universals.
Drive, Final drive is by worm gears, the use of which is prac-
tically universal on all high-class American and European trucks.
THE CLYDE CARS CO., Clyde, Ohio
Mention "Motor West," Please, When Writing to the Advertiser
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Page 22
MOTOR WEST
October 15, 1917
liarly fitted for road building be-
cause it runs for hours without
need for replenishing the fuel and
water supply. One engineer and
two men with blade graders can
move dirt at a tremendous rate,
putting it in the middle of the
road and packing it thoroughly
with but little loss of time to take
on water or fuel. Because of the
small delay for fuel and water
supply, the gasoline tractor is
vastly superior to the steam trac-
tor, and of course so much more
superior to horse power that there is no comparison.
Sometimes the tractor draws a big elevating grader,
which plows the dirt from the side of the road and de-
livers it, by means of an endless apron, to the center,
where the tractor packs it as it travels back and forth
with the grader. This system is also excellent where the
dirt must be moved any distance, for dump wagons catch
the dirt delivered by the grader. It is then hauled to any
fill which is to be made. Thus grades are rapidly elimi-
nated and fills cheaply made.
When the operators of the big graders behind the trac-
tor are experienced, the sod and loose rubbish on the sur-
face are quickly scraped loose and moved to the center of
the road. The graders are so steered that the tractor
travels back and forth over the center of the road, pack-
ing it thoroughly and firmly. Later cuts with the graders
move more solid dirt up on top of the sod. This solid
dirt is packed together and a firm, well-crowned road bed
is the result. A great proportion of the value of roads
depends upon proper drainage. It is therefore of vital
importance that an earth road be crowned sufficiently to
shed rain.
TRACTOK HAULING 55 TONS OF ROAD BUILDING MATERIAL AT ONE TIME.
the traction lugs on the drive wheels, one of which runs
in the furrow, loosens the hardpan, or plow soil, which, by
creating a loose seed-bed below the depth of plowing,
thereby permits the roots of the plants to grow deeper.
It also causes the ground to better absorb and retain the
moisture and in this way greatly increases the value of the
crops.
This ingenious means for multiplying the value of the
pleasure car has been successfully used by farmers and
haulers long enough to demonstrate that it is practical,
and it will more than double the value of the farmer's
motor car.
Staude Mak-A-Tracior
The Staude Mak-A-Tractor will do the work that re-
quires the combined efforts of four strong horses — in
plowing, disking, cultivating and heavy hauling. It pulls
two 14-inch bottom gang plows, a 16-section concave disk
over freshly plowed fields, a four-horse 16-foot drill for
seeding, or a 7-foot binder in heavy grain. Turning radius
is remarkably small and the Mak-A-Tractor has eleven
times the power of a Ford car. The Staude Make-A-Trac-
tor can be used either with the Ford roadster or touring
car without detaching the body and the change can be
made in 20 minutes. The special equipment includes a
special Staude radiator with six times the cooling capacity
of the Ford radiator, a special multi-blade fan and a special
force Ford oiling system. The Staude Mak-A-Tractor is
sold for $195.
One of these attachments has pulled a 10,0(K)-|)ound sep-
arator; it has pulled an 8.U(K)-pound separator out
of mud almost up to its axles and then attached
another 8.000-pound separator and pulled both of them
through village streets; it has pulled a string of five heavy
army supply wagons; it has hauled a 25-ton house over a
dirt road; it has pulled a 9.200-pound load of wheat up into
a farm elevator and it has accomplished other equally diffi-
cult feats. Such an attachment will plow from five to
seven acres a day. while four horses will plow an average
of about four acres daily. It will help increase crops, as
New Principle Used in Fageol Tractor
The farm tractor which the Fageol Motors Co., of Oak-
land, Cal., is preparing to build will, the company's engi-
neers state, solve the tractor problem for the orchardist
and farmer, and give them a machine which will be
superior to anything now on the market. The new trac-
tors are the invention of Rush Hamilton, an expert me-
chanic and practical farmer, who devoted many years to
the study and perfection of his machine before turning
it over as completed and ready for the market.
Unlike either the caterpillar or broad-wheel type of
tractor, or the convertible automobile tractors in common
use today, the Hamilton machine uses an entirely new
principle for getting its traction. Instead of flattening the
ground in front of the plow or harrow or other machinery
being pulled, this tractor draws its farm implements along
after having loosened up the soil by its front wheels with
their long blade-like teeth.
These blades or teeth on the front wheels of the tractor
enable it to walk right over all kinds of ground, and owing
to the fact of its being built very low to the ground, the
machine can go almost any place the farmer or orchardist
wishes to send it. This is a big point in its favor, as here-
tofore most tractors either could not be used near or un-
der trees without the danger of damaging the limbs or
trunks.
The I^'ageol factory has acquired the rights to the Ham-
ilton invention and will proceed to make them as soon as
the new factory is built and the machinery for same
installed.
Modesto, Cal.— J. H. Clark & Co. have added the Mit-
chell car agency.
Woodland, Cal. — Rice & Forrest, Haynes dealers in
Sacramento, will open a branch agency here.
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October 15. 1917
MOTOR WEST
Page 23
rucks
noil
lizes,
5-lon
-six
all.
bet-
than
U for
dass
GMC Trucks Back Up the Big Guns
Battleships and armies, shells and
munitions— these are vital needs in
our nation's war. Without them
victory is impossible.
But important as they are, this war*s win-
ning depends in greater measure on our in-
dustries. Never must pressure be put on
production as now; never have our mills,
factories and farms been forced to such
supreme efforts.
And aiding in this mighty work, backing
our guns at the front, pushing our produc-
tion at the rear, GMC Trucks are stepping
into the breach.
Their steady, sure methods, their never-
faltering performance, their strength, rug-
gedness and power enable them to
surmount trying transportation obstacles.
They do day and night work if necessary,
make long trips cross-country over rough
roads and difficult grades, haul huge loads
at increased speed. They aid the railroads
in transportation, help American industry
bear up under war's burden.
Just as GMC Trucks are helping thousands
of business men in every part of the coun-
try — in every line of work, so they can help
you in your business. Write us at
TRUCK HEADQUARTERS for informa-
tion on GMC Trucks in your line.
General Motors Truck Company
pontiac, mich.
New York Philadelpliia Boston Chicago
St. Louis San Francisco
Distributors Most Everywhere
262
Mi'iitiun "Motor West," IMeuse, When Writing to the Advertiser
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Page 24
MOTOR WEST
October 15. 1917
STOCK BRISCOE WHICH MADE GREAT ECONOMY RECORD.
Briscoe Goes 26 M. P. G. On 1 300-Mile Trip
Twelve hundred ninety-seven and seven-tenths miles,
over heart-breaking roads, on 48 gallons and tw^o quarts
of gasoline, or an average of 26.7 miles to the gallon for
the entire distance, is a record that any cross-country
driver would be expected to boast about. This perform-
ance was made by Charles F. Hopkins, Jr., in a brand-
new stock Briscoe from Jackson, Mich., to his home city.
St. Augustine, Fla. This economy run over the Dixie
Highway was not staged as such runs are usually staged,
Mr. Hopkins starting out without any extraordinary
preparations, and not even taking the advantage that
would be given by using high-test gas.
Recent Publications
**The Ford Motor Car and Truck and Tractor Attach-
ments," by Harold P. Manly, is a response to the insistent
demand for a new book which treats both of the construc-
tion, care and operation of the Ford car as well as of the
steadily increasing auxiliary uses to which the Ford car
is put. The work is sold bound in limp cloth for $1, or in
leather with red edges, for $1.50. Published by Frederick
J. Drake & Co.
The Du Pont Co.. of Wilmington, Del., has just issued
a very interesting booklet entitled. "The Giant Laborer."
It points out and proves the advantage of using Du Pont
DOUBLE CONTROL AVOIDS DANGER IN TEACHING.
TluK BriKcoe car has two stfcrin^ wheels, two sets of pedals, tw^o
ae<-eleratoT8, two everything that eoinex into play in drivinjf a car, even
two pusii-buttons for the horn. The wh«els are connected by an endless
chain and the clutch pedals and brakes t>|)i'rate on one shaft, so that
eiilier p>erKon in the front seat may have complete mastery over the car.
With the operating pai ts all doubled and interconnected, the teacher has
perfect control of the car at all times, and can assume command im-
'diately if danger is ahead.
ELGIN CREATES A JUMPING RECORD.
At Fort Sheridan, 111., recently, a stock Elgin touring car jumped 4 \'^
feet clear of the ground. In order to perform this unique feat, the i-ar
approached the mark at a speed of more than 45 miles an hour, rising
on a slight incline 18 inches high at the point of jumping off. Th*-
Elgin hurdled through space and alighted safely at a point 60 feet and
6 inches distant. The same car covered 73 feet at Belleville, III., on
June 18th, 1917.
explosives for various agricultural and miscellaneous
uses. The company has also issued a Very attractive hook
entitled, "The Sport Alluring." which gives a very differ-
ent idea of what one usually thinks the sport of trap-
shooting is. Both books will be sent on application.
An addition to tire literature which will be welcomed
by motorists everywhere, is the booklet just issued by
The Goodyear Tire & Rubber Company, Akron. O., on
Maximum Mileage, which tells "How to get the Most out
of your Tires." The new booklet is the result of years of
experience in building miles into tires, and should its mes-
sage be heeded and put into practice, three-fourths of our
annual waste in tires could easily be saved. Tire men agree
that three magnificent transcontinental highways could be
built yearly with the money spent by motorists for tire
mileage which they do not receive. The Maximum Mileage
booklet may be secured at any ("loodyear Service Station
or bv writing to The Ooodyear Tire & Rubber Co., Akron.
Ohio.
WHY SHOULDN'T "SAMMY" HAVE FAITH IN HIS STUDEBAKER ?
.IiLst how soon the "Snmmies" shown aboard the Stndebaker mu-
chino jrun cais in tht-se photos will koi* active service on some sector of
the French front is hisrhly problematical, but it is safe to assume that
it will not be long. They are highly trained and in perfect fighting trim,
due to their experience on the M«'xic»n border, and are "itching for an
argument with the Bochen." Besides ith crt w of eight men, each Studc
baker machine gun car mounts t .vo of the famous Lewis machine guns
and carries 20,000 rounds of ammunition, tools, water, gas and oil.
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October 15. 1917
MOTOR WELST
P.«e25
25,000 Republics Now Serve
thelbnnageof American G>inmerce
RepabUeModelV-nrheThoroush-
bradT— Five-To n w it h the Republic c»-
■acHy ioc esceas strain. LoBg atroke motor.
AzmmdTsFpeRadiatoc. Intflroal Getf DriTe.
leS-incfa w fo a lbM o, Esfcra.hMTy prnwd
Sled frame 9 inchM deei>. Nkkol dloy aprags,
iroiit 42x5 mchea, raw aadenlnnc S4x5 mchet.
Four loffironi speeds. Chassis L o. b. faie-
io«7 •♦aso
Refmblic DisiMitch—Mazimam caiMidty
1500 pounds. In use in hundrads of lines. Fur-
nished complete with esmrew body, canopy top,
side curtains, windshield, f .o J>. factory. »Sefl^
or with beautiha solid panel body • 9930
CONSIDER the mean-
ing of 25,000 Re-
public Trucks in daily
use — in all branches of
» business. It is a tribute
beyond challenge to die
surpassing merits of
Republic construction,
die Republic-Torbensen
Internal Gear Drive, and
the Republic low prices
made possible by sixteen
years of truck building
experience, and our ex-
ceptional manufacturing
facilities.
Seven Republic models
provide all capacities for
every purpose.
We furnish bodies for every
need, including hoist, grav^
ity, or elevating dump.
In more than 900 principal
cities — in every state, ana m
foreign countries—Republic
Dealers back these trucks
with *'The Strong Right
Arm of Republic Service."
capacity for
RepubUeSE
ftoF Ton Witn ^ --,. ^
strain. This new model has a w h as lbas a of
12S inchastRepobUc Motor, R«p«iblicAimorad
Radiator* R • - •" • • -*
Drire, and (
tory
leSpMial.F^iUT1
with RepabBe capac
lis^new model has a
public Motor, Rep
ublio>T'>rbensen Internal Gear
idienduiinf truck malarial and
OMSsit with seat. f. o. b. fae-
Modal T. Throo and Ona-Half Ton
^The famous "Republic Dreadnaught." is en*
gaged in all lines of heavv trucking ssurvice in
every part of the United States. Its power and
capacity ara far in excess of the requirements
of all ordinary loads of heavy trucking. Chas-
sis f. o. b. factory . . • • 9870O
1 0. One-Ton— This truck, one of
popular of the Republics, is furnished
leve at its low price, with stake or flare-
espreM body, seat, and bow top. f . o. b.
91108
Modal 1 1, One and One-Half Ton
—The famous Republic "Big Middleweight."
Widely adopted by shrewd truck users whose
business is growing, and who buy trucks for the
future as well as the present. All features of
Republic strength and excess capacity. Chas*
sis, f. o. b. factory . • . 914SO
Modal A« T%ro-Ton— So many exception*
at records have been made by the Republic
two-ton that a lion's share of credit falls to it ia
the fame of the Republic line. You get all the
service that can be built in a two*ton size with
Republic capacity for excess strain in Model A.
Chassis, f. o. b. factory • • • 91880
Write for catalog of model you are interested iiu Address Department AL
Republic Motor Truck Company, Inc., Alma, Michigan
See yoar nearmei RepwMie Deaier — Detdere and Seroice SiaiianB in over 900 prineipei ciiiee
INTERNAL GEAR DRIVE MOTOR TRUCKS
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Mention "Motor Wtst,'* I*lease, When Writinj; to the Advertiser
Page 26
MOTOR WEST
October 15. 1917
Chalmers Dealers to Stick.
Walter E. Flanders, president and
general manager of the Chalmers
Motor Co., discussing the recent Max-
well-Chalmers deal, says: "In the
Chalmers organization there are some
of the finest distributors and dealers
in the business, and we are going to
keep all of the good ones if we can. I
thank the manner in which Maxwell
dealers stick to us is pretty good evi-
dence of the fact that we will be able
to hold the Chalmers dealers* organi-
zation. There have been many ru-
mors that we are going to drop the
Chalmers cars and build trucks in the
Chalmers plant. We may build some
trucks, but long before we get trucks
under way we will be producing Chal-
mers passenger cars at the rate of
nearly 100 per day and continue this
production to meet the dealers' re-
quirements. The dealer situation is
entirely in Mr. Toner's hands and I
know he intends to hold both our
Maxwell and Chalmers dealers right
where they are now. Where we have
a good Chalmers dealer he can rest as-
sured that he will retain the Chalmers
line and be able to make money out
of it. We do not intend to make any-
thing but a Chalmers car which will
be as good in its price class as the
Maxwell has proven to be in its class."
4t 4t 4t
Redden Resigns to Market Tractor.
C. F. Redden, president and founder
of the Redden Motor Truck Co., has
sold his entire holdings and interests
in the company and has resigned from
the presidency in order to devote his
entire time and attention to the de-
velopment of a sales organization
which will market a popular-priced
farm tractor. It is claimed that Red-
den was the pioneer manufacturer ot
attachments for converting pleasure
cars into trucks, having started in the
business something over two years
ago.
4t ♦ 4e
May Build Chalmers Trucks.
Refinancing plans for the Chalmers
Motor Corp., New York City, and the
five-year lease of its plant and assets
to the Maxwell Motor Co., have been
ratified by stockholders of the Chal-
mers company. In taking over the
Chalmers plant the Maxwell Motor
Co. will continue the manufacture of
Chalmers cars. Also, the Maxwell
will use its surplus space to manufac-
ture Chalmers 3-ton trucks, providing
the Maxwell fails to receive the ex-
pected government contract for four-
wheel-drive trucks.
,de
"FlxAoty Qassif
How Elgin Production Has Increased.
With a present factory output of
40 cars per day, the Elgin Corporation
is producing more automobiles than
any company in Illinois or Indiana,
not withstanding the fact that Indiana
is the home of some of the oldest and
best-known companies in the busi-
ness. Indicative of the company's
rapid growth is a comparison of the
factory output of 724 cars for the en-
tire season of 1916 and the single
month of August, 1917, when 806 cars
were produced, or more than were
built during the entire season of 1916.
W. O. ALLEN.
President Turnbull Motor Truck Co., Defiance,
O., and Treasurer and General Manager
Allen Motor Co., Fostoria. O.
Harroun Begins Production.
The Harroun Motors Co., Wayne,
Mich., has recently been delayed in its
deliveries of Harroun cars by the
bankruptcy of a castings company
which was manufacturing castings for
the Harroun and was holding the
company's patterns. At a recent
stockholders' meeting John Guy Mon-
ihan, president, announced that the
company was not only solvent but
could liquidate at once and return
every dollar invested. After having
resumed deliveries. the company
shipped eighteen cars one week and
more than thirty the next. It expects
to turn out 2,400 cars the first year
following a steadying in the prices of
materials, and 50,000 the second year.
Hyatt Roller Completes Journey.
The famous Hyatt Roller Buick re-
turned to Detroit recently from the
Pacific Coast, closing what was more
a circuit of the United States than a
coast-to-coast trip. The Hyatt Roller
carried a letter from Mayor Rolfe of
San Francisco to Mayor Marx of De-
troit. The car started its journey
from Detroit, June 4, and traveled
east. It visited Boston and New York
and went as far south as Washington,
then turned west to St. Louis, via
Pittsburgh and Indianapolis. Cross-
ing the great plains and climbing the
Rockies it reached Salt Lake City and
from there continued on to the Coast,
journeying through the Tonopah gold
region until further westward travel
ended at Los Angeles. Turning north
up the Coast the Hyatt Roller visited
San Francisco and Seattle and swung
eastward again from the latter city.
The schedule was adhered to abso-
lutely all along the way. The original
set of Hyatt bearings, which were in
the Buicic the day it left the factory
in 1909, are still in good condition.
* * *
Ross to Continue Eight Only.
H. D. W. Mackaye, general mana-
ger of the Ross Automobile Co., De-
troit, announces the decision of his
company to continue the manufacture
only of its famous eight-cylinder
model fitted with the Herschell-Spill-
man motor. There had been a report
that the company would manufacture
a six-cylinder car. Mr. Mackaye says
that Eastern financial men are antici-
pating the removal of the plant from
Detroit to an Eastern city.
4e 4e 4e
Maxwell Earns $5,507,647.
The Maxwell Motor Co.. Inc., De-
troit, made net earnings of $5,507,697
during the fiscal year ended July 31,
1917. This amount, with the undi-
vided surplus of $5,510,775, gives a
total corporate surplus of $11,018,472.
Regularly quarterly dividends of 1^
per cent have been paid on preferred
stock, and four quarterly dividends of
2yi per cent each on common stock
have been paid during the past fiscal
year.
* * *
Shaler to Build Plant Additions.
The C. A. Shaler Co., Waupun, Wis.,
manufacturer of vulcanizing and tire
repairing apparatus, has purchased ad-
joining land upon which to erect a new
warehouse and shipping room. The
company plans to build several other
factory additions ii^ the autumn.
Digitized by VnOOQ IC
October 15. 1917
MOTOR WEST
Page 27
m
Spark Plugs
Special for Ford Otn
A C OICO
BognUr for liazwells
A C TITAN
Begular for Willyf-Orerluid
A C TITAN
Vt"
Begular for Stndebaken
A C TITAN
AC Plugs have proven to be the best under all conditions. That is why 80 manufacturers of Automobiles, Trucks, Tractors
and Aeroplanes use them for regular equipment. The leading race drivers are using them. Your motor will not give its best
performance unless equipped with AC. You will come to them in time. Why not buy a set now and note the improvement!
CHAMPION IGNITION CO^ Flint, Mich^ U. S. A.
Abbott
Aerocar
Allen
American
Ames
Apperson
Atlas
Atterbnry
Auburn
Badger
Berg:doll
Berkshire
Buick
Cadillac
Carhart
Carnation
Case
Chalmers
Chevrolet
Chandler
Cole
Courier
Coreja
Crescent
Flanders
Kissel
Nyberg
Crow
Great Western
KE-I-T
Oakland
Crozton-Keeton
GUde
Lexington
Ohio
Cutting
Grant
Little
Davis
Halladay
Louveme
Overland
De Tamble
Havers
McFarlan
Paige
Diamond
Haynes
Marathon
Palmer-Singer
Dolsen
Henderson
Marion
Parry
GEARS AND PA
Dorris
Elmore
Empire
Enger
Everett
F-A-L
Federal
Firestone
Henry
Hudson
Hupmobile
Imperial
Interstate
Jackson
Kelly
King
Maxwell
Meteor
Michigan
Midland
Miller
Moon
Moline
Moyer
Partin-Palmer
Pathfinder
Penn
Paterson
PUot
R-C-H
Begal
Republic
Sampson
Schacht
Selden
Signal
Speedwell
Staver
Stcfcldard-Dayton
Studebaker
Stutz
Sphinx
Standard
Suburban
Thomas-Detroit
VeUe
Virginian
Warren
U. S. Truck
Vim
Walters
Westcott
Wichita
Whiting
Zimmerman
Above is a partial list of cars for which we carry transmission and rear axle parts. Gears for 150 makes and 650 models
IVRITE FOR OUR CATALOGUE OF MONEY SAVING PRICES
1312 S. Hope St, Lot Angeles
1461 Micliigan Ave., Chicago
AUTO GEAR AND PARTS CO.
844 Eighth Ave., New York
291 Marietta Ave.. AtknU
ogle
Mention "Motor West " Please, When Writing to the Advertiser Digitized b)
Page 28
MOTOR WEST
October 15. 1917
Robert H. Solomons, Secy. Geo. C. Gordon, Pres.-Treas.
MEX WHO ARE MAKING SELDEN CO. A FORCE IN
Hal T. Boulden, Sales Dir.
MOTOR TRUCK WORLD.
Big Gains in General Motors Sales.
The General Motors Co. showed
sales of 18,117 trucks and passenger
cars during August, as compared with
11,717 in August, 1916, a gain of 54
per cent. These sales, which are not
merely production figures, make a
total of 217,000 motor vehicles for the
year as compared with output of but
185,000 during the fiscal year ended
July 31. August truck sales amount-
ed to 1.069, compared with 235 in Aug-
ust of last year. Tht General Motors
Truck Co. showed a gain in business
amounting to almost 400 per cent.
Every unit is surpassing last year's
sales records. Buick car sales were
first, with 10,874 for August, compared
with 8.461 a year ago. Net profits of
General Motors for the fiscal year
closed July 31 were approximately
$30,000,000. against $28,789,560 in the
previous fiscal year. After allowing
for a 6 per cent dividend on the $20,-
000,000 preferred stock, 34 per cent
was paid upon the outstanding com-
mon stock.
♦ ♦ ♦
Grant Adds for Truck Manufacture.
The Grant Motor Corp., Cleveland.
O., will build an addition to its fac-
tory which will cost $750,000. Dimen-
sions will be 875x60 feet and it will be
four stories high. The increased
space has been made necessary by the
taking over of the Denneen Motor
Co., manufacturer of Denmo trucks.
♦ * *
Westinghouse Declares Dividends.
The Westinghouse Electric & Mfg.
Co., Pittsburgh, F^a., has declared
quarterly dividends of 1}4 per cent
upon both common and preferred
stock. The dividend upon common is
payable Oct. 31, and that on preferred
on Oct. 15. Each dividend amounts
to 87>1. cents a share.
♦ * *
Carlisle Tire Starts Production.
The Carlisle Cord Tire Co., Xew
York City, has started deliveries of its
tires three months after the organiza-
tion of the company. The company's
plant is located at Andover, Mass..
and production of Carlisle tires was
commenced only after exhaustive tests
had been made to develop the best
Tiodel of tire.
Hudson Men Form New Company.
Announcement has just been made
of the incorporation of Essex Motors,
with an initial capitalization of $500.-
000, all paid in ; and with the following
officers, W. J. McAneeny, president:
R. B. Jackson, vice-president; A.
Barit, treasurer; J. L. Vette, secretary.
The board of directors includes, in ad-
dition to the above officers, R. D.
Chapin, F. O. Bezner and O. H. Mc-
Cornack* The announcement is of par-
ticular interest because of the fact that
all of the officers and directors are at
present associated with the Hudson
Motor Car Co. The organization of
Essex Motors will provide for the de-
velopment of a car in a price field not
competitive with Hudson. There is no
connection whatever between Essex
Motors and the Hudson Motor Car
Company, however, aside from the
fact that these stockholders and direc-
tors are interested in the Essex Motors
as individuals.
* * *
New Jordan Price List.
The Jordan Motor Car Co., Cleve-
land, C, has put into effect a new
price list on Jordan cars. The three
open car models, embracing the seven-
passenger touring, four-passenger
sport model and two-passenger road-
ster, will all be sold at the price of
$1,995. The roadster and touring car
were formerly listed at $1,795 and the
sport model at $1,895. The sport lim-
ousine sells for $3,300, the town car
$3,100, the brougham $2,900, and the
sedan $2,650.
* * *
Coburn Joins Rankin Agency.
Andrew E. Coburn, former adver-
tising manager of the Maxwell Motor
Co., has joined the staff of the Wil-
liam H. Rankin Co., advertising and
merchandising counselors of Chicago
and Xew York. Coburn has been
notably successful in writing and pre-
paring the Maxwell advertising cam-
paign.
* * *
Gargett, of Republic, Promoted.
Ford \V. Gargett. formerly assistant
sales manager of the Republic Truck
Co.. Alma, Mich., has been promoted
to export sales manager and advertis-
ing manager.
Detroit Truck in New Factory.
The Detroit Truck Co., Detroit,
Mich., has acquired a new factory
containing 220,000 square feet of floor
space and a production capacity of
28.500 truck attachments a year. The
company is manufacturer of the Ton-
ford converter for Ford cars, officials
of the company are Fred Patterson,
president; H. A. Conlon, formerly
field sales manager for the Federal
Motor Truck Co., sales manager; E.
A. Haskins, former Federal service
manager, factory manager; D. F.
Whittaker, former Federal advertis-
ing manager, is advertising manager
for the Detroit Truck Co.; and H. E.
Pierce, formerly Regal purchasing
agent, is purchasing director for the
Detroit Co.
* * ♦
Studebaker Sales Are Very Brisk.
The Studebaker Corp. of America
has lately been benefited by increased
sales of cars in the last two months.
Mid-August sales totaled nearly 1,000.
Since the opening of the present year
the company has sold over 32,000 cars,
as compared with about 45,000 sold in
the same period of 1916. The compara-
tive slump in sales is due to the un-
easy conditions in the automobile in-
dustr\' lasting through May and June.
Xet profits for the six-months* period
ended June were just under $3,000,000,
compared with $8,611,245 in 1916. The
company is now turning out nearly
1,000 cars a week.
* * *
Elgin Elected to N.A.C.C.
At a meeting of the National Auto-
mobile Chamber of Commerce, Sep-
tember 5. the Elgin Motor Car cor-
poration, of Chicago, was elected to
membership. The Elgin corporation
has made great strides since its or-
ganization a little more than a year
ago and is now shipping an average of
40 cars a day. Xew factory additions
two and one-half blocks long are be-
ing rushed to completion and will be
ready in their entirety within 90 days,
thus enabling the company to more
than double its present rite of pro-
duction.
* * *
Automobile Repairmen to Organize.
Organization of approximately 3,500
men under 162 officers, including three
majors, into three army units to repair
motor and other transportation which
the army will use in France and else-
where, was recently ordered by the
government. The men are probably-
intended for use back of European
battle-fronts.
* * *
Amazon Installs New Laboratory.
The Amazon Rubber Co., Akron, O.,
has installed a new, complete and up-
to-date chemical laboratory in its plant
for the purpose of making exhaustive
experiments in rubber along new lines,
in addition to further perfecting, if
possible, its line of tires and tubes. H.
L. Arbogast, formerly assistant chemist
of one of the large local factories, has
been given charge^lrf^e^d^partment.
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October 15. 1917
MOTOR WEST
Page 29
Some people have luck; others
have Kelly-Springfields. The
trouble with luck is that it
isn't a thing you can count on.
Kelly-Springfield Tire Co.
Executive Offices
Seventh Ave. at 57th St., New York.
General Seles Department
1900 Euclid Ave., Cleveland, O.
LOS ANGELES
SHOW NUMBER
of
Motor West
WILL BE ISSUED
November 1st
IT will be much larger and
much more copiously illustrated
than usual ; printed on the same
fine stock which has been consist-
ently used in "Motor West" despite
the constantly increasing cost; and
distributed liberally all over the
Pacific Coast, as befits the motoring
authority of this section.
Advertisers desiring to take
advantage of this opportunity to set
forth the merits of their products to
the Pacific Coast motoring com-
munity are urged to send in their
copy early. Last advertising form
goes to press October 31st; we
can handle copy up to 3 P. M. on
that day.
Motor West Publishing Co.
MARSH- STONG BUILDING
LOS ANGELES, CAL.
Mention "Motor West." Please, When Writing to the Advertiser
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Page 30
MOTOR WEST
October 15. 1917
Willys Car to Meet Ford Price?
John N. Willys, rumor has it, will
build a car selling under $500 that will
be a strong rival of the well-known
low-priced masterpiece of Henry Ford.
The exact price of the new car is un-
known, but is reported to be very near
the figure set for the Ford car. The
car is rumored as being of an extreme
simplicity and as weighing about 100
pounds less than the Ford, with fewer
parts and all parts standard, making it
easy to assemble in large quantities in
the numerous large service plants of
the Willys-Overland throughout the
country. After many months of pains-
taking analysis and effort to bring the
car to mechanical perfection, prepara-
tions are being made for a gigantic
production which will be the strong-
est challenge ever offered to the Ford
supremacy. The new car will differ
from the Ford in being completely
equipped with ignition, starting and
lighting systems.
* * *
Facts Indicating Saxon Prosperity.
There are today 82,694 Saxon motor
cars in service in all parts of the world.
The average distribution of Saxons
during the three and one-half years
since shipments commenced has been
23,600 cars a year. Since the cofnpany
was organized, it has earned its orig-
inal capital thirteen times over. The
high mark set in the past is being con-
tinued. The orders for Saicons are
1,000 cars ahead of the factory pro-
duction at the present time.
« 4c 4t
Maxwell Model to be Larger.
The Maxwell Motor Co., Detroit,
Mich., will probably make no conspicu-
ous mechanical changes in its line of
models for the coming year. The chief
innovation will be a longer wheel base
of 109 inches, instead of 103 inches as
in former models. Several improved
closed bodies will be added to the line,
among them a sedan, a berline limou-
sine, a coupe which will sell at $1,095,
and a five-passenger touring car with
all-year top selling at $855. Both the
five-passenger touring car and the
roadster sell for $745.
SCORED CYLINDERS
R«l»aired by a
NICKEL CAST IRON ALLOY
ELECTRICALLY WELDED
LIKE FILLINC TEETH
-HEATINC
-\irARPINC
-BORINC
-RE-CRINDINC
-ENLARGINC
OF BORE
-CHANGING
OF PISTONS
OR RINGS
Save
75
Per
Celt
All work guaranteed for life of Motor*
Welding and Brazing of all metals.
THE SCORED CYLINDER WORKS
433 GeMea Gate Ave, Saa Fraacitce, Cal.
PUm, Market S47f
Duplex May Use Charlotte Plant.
H. M. Lee, president of the Duplex
Truck Co., Lansing, Mich., is authority
for the statement that it may be neces-
sary for the company to operate the
plant of the company at Charlotte
should the business continue to in-
crease as consistently as it has during
the last three months. Since the Du-
plex company was reorganized and
taken over by Lansing capital, the out-
put has increased to 75 trucks a
month.
* * »
Peerless Builds Trucks for Allies.
The Peerless Motor Car Co., Cleve-
land, O., is now producing 15 trucks
per day for the Allies. Additions to
the factory became necessary in order
to maintain the schedule for passenger
car production and a new warehouse
has been erected, with dimensions of
400x48 feet.
SIX STUTZ AMBULANCES PRESENTED TO THE UNITED STATES GOVERNMENT BY STUTZ
MOTOR CAR CO. AND PARRY MFG. CO.. INDIANAPOLIS.
Sunderman Tests Kerosene Carburetor
Captain F. A. Sunderman, of the
Sunderman Carburetor Corporation
has recently returned from a trip of
more than 3,000 miles in a car fitted
with the kerosene vaporizer recently
invented by himself. He experienced
no difficulty in convincing the experts
of the Patent Office that his carbure-
tor was of such a distinctive and radi-
cal character that it infringed on no
patents known. Mr. Sunderman.
using kerosene bought at grocery stores
en route, averaged 19.28 miles to the
gallon.
4t 4t 4t
Doble Co. Locates First Plant.
With orders booked for Doble- De-
troit steam cars to the amount of over
$18,000,000, the Doble-Detroit Steam
Motors Co. has announced the loca-
tion of its first plant, in Detroit. This
building, which has been leased for a
period of five years, is three stories
and basement, with the possibility of
adding another story. The present
floor space is 52,000 square feet. The
plant will be used entirely for assem-
bly, as the engines and boilers for the
company will be made elsewhere,
probably by the Jacobson Machine
Co., of Warren, Pa. The General
Engineering Co. and the Doble-De-
troit Steam Motors Co. will continue
their joint offices at 808 Marquette
building, Detroit. In the factory just
completed there is a capacity, accord-
ing to President C. L. Lewis, for
2,500 cars, although it is not the plan
of the concern in the first year to go
to the limit of the capacity.
* * *
Conveyor System at Inter-State Plant
Inter-State cars are now built along
the latest progressive lines. The re-
cent installation of a conveyor sys-
tem from the chassis paint through
the final assembly has made it possi-
ble to adequately take care of the de-
mand for Inter-State cars which has
increased over 50 per cent in the past
60 days. A new compressed-air,
chassis-painting machine has also
been in operation at the Muncie
(Ind.) plant for some time. By this
device as many chasses can be paint-
ed in one day as it would ordinarily
take a dozen men to finish.
4t 4t 4e
Rowe Calk Absorbs Diamond Chain.
The Rowe Calk Co., of Plantsville.
Conn., has acquired by purchase the
Diamond Chain Co. of York, Pa. The
Rowe Calk Co. manufactures the
widely-known Prest-0-Grip Anti-Skid
Chains for trucks with solid tires.
Prest-0-Grips, after three years of ex-
perimenting and of merchandising in a
small way, were perfected and given to
the motor truck market a year ago.
After a while the Rowe Calk Co. found
it necessary to greatly increase the
Prest-O-Grip manufacturing facilities,
and the business has now expanded to
a point where it has become necessary
for the Rowe Calk Co. to have some
certain supply of chain to protect the
dealer and consumer.
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October 15, 1917
MOTOR WEST
Page 31
±ieaviiy enameled in black. Ke-
flector plated with pure silver. Ni-
trogen bulb. Dust-proof switch in
handle.
NITE-PILOT
— a high-grade searchlight, designed along scientific lines,
is now ready for distribution. It will retail at
$7.00
NITE-PILOT
— ^has a complete swing horizontally, and a vertical move-
ment of 225'', permitting night inspection of the motor
and lighting inside of car.
— detached from the support, it may be used as a trouble
lamp or fc. camping, etc.
Attractive discounts to dealer and jobber.
HUGHSON & MERTON, Inc.
Pacific Coast Distributors.
Los Angeles, San Francisco, Portland and Seattle.
MANUFACTURED BY
WILLIAMS MFG. CO., 310 N. Flower St., SANTA ANA, CAL.
M^ LOWE
t1>;n FROM LOS ANGELES
^ I == (^^-^^ FROM PASADENA)
M EVERY DAY OCTOBER 20th
TO DECEMBER 3rd INCLUSIVE
• RETURN LIMIT. SEVEN DAYS-
TiclMta from Acnta oiilr~Caa<iuctan do not (.U thoo
MILE HIGH TENNIS TOURNAMENT
OCTOBER 20th and 2l8t
I MAY SUTTON BUNDY, THOS. C. BUNDY,
' MAURICE Mclaughlin, simpson sinsa-
BAUGH. OTHER TENNIS STARS.
PERFECT AUTUMN WEATHER
ABOVE THE FOGS OF THE VALLEY
Mt. LOWE RESORT
Ye Alpine Tavern and Cottages offer every comfort
at Moderate Prices.
PACIFIC ELECTRIC RAILWAY
tXtaetin^ xnt/i Cxade
CRUMP'ta Ford transmission
-AUXILIARY -
Ford trucks with only Ford two-speed control are in-
efficient. Crump ^s auxiliary adds, with shift lever con-
trol, a powerful low, slower than the Ford low, to start
easily on any grade; an intermediate and a positive
neutral. These three added points give the Ford truck
the flexible power range essential to efficiency. Under-
drive for trucks and overdrive for pleasure car.
* * Gears-in-mesh ' ' make easy shifting, no stripping and
quiet running. Positive neutral makes easy cranking.
Vanadium steel shafts, ball bearings,
hardened and ground gear steel. Equip-
ment that is built to outlast its compan-
ion parts.
WRITE FOB ATTRACTIVE DEALER
Sole Manufacturers and Distributors
L & B TRUCK MANUFACTURING CO.
1416 8. LOS ANGELES ST.,
LOS ANGELES, CAL.
Mention "Motor West," Please, When Writing to the Advertiser
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Page 32
MOTOR
WEST
October 15. 1917
JJew Jhings In the
Hccessones Held
METAL SPECIALTIES AWARDED
BLUE RIBBON AT FOBD SHOW.
The Metal Specialties Co., manufactur-
ers of the Presto line of accessories, was
the winner of the blue ribbon, the highest
award at the National Exposition for Ford
Accessories, for the **most complete and
easily understood exhibit.*' The articles
that were closely related to each other
were displayed upon the same panel. The
cigar lighters and the inspection lamps
were exhibited together. The dash lamps
and cowl lamps were shown in a careful
and pleasing design. The electric engine,
radiator and carburetor heater was given
a panel to itself and displayed upon the
counter; the Al weather Protector and
Tire Tool were given places of prominence
bv themselves.
WHIRLING FLAGS PROOF AGAINST
WEATHER WEAR.
Whirling Flags is the latest response to
the demand of the motorist for neatness
and trimness in the patriotic emblems he
' carries on his car attached usually to the
radiator cap in this strenuous period of
war. Silk and canvas flags quickly be-
come frayed, torn or weather-worn.
Whirling Flags is of metal and revolves
in the manner of a pin-wheel. It may be
attached to the radiator cap in a minute
and comes complete with a small attach-
ment. Sales are handled by the Prismo-
iite Co., C'olumbus, O.
DRAVER WHEEL AND TIRE CARRIER.
The Draver Wheel and Tire Carrier has
for its first purpose the protection of the
spare wheel or tire carried on the rear of
the car from thieves. A hardly less im-
portant fact is that it keeps out rain,
snow, sun or du£t, almost as great enemies
to exposed tires as actual hard service.
It can carry a wheel without a tire, with
the hub clamped between the end plates
and the space between closed with a flexi-
CARLISLE CORD TIRE.
First photograph obtained of the Carlisle Cord
Tire in service. Manufacture of this new tire,
which is noteworthy for the extreme strength
and size of the cords used in its carcass, is
under way at the factory in Andovcr, Mass.
' The officials of the company state that produc-
tion will be increased in volume rapidly.
ble cover to protect the whole or a de-
mountable rim without a tire, or the tire
itself, clamped between the end plates.
Even two wheels or a like number of tires
can be carried. The exposed tire car-
ried on the rear of a car is a sightly de-
tail — the Draver Wheel and Tire Carrier
gives all cars a neat, finished appearance.
The turn of a key and throw of a hand
lever releases the wheel, tire and tools,
ready for instant service. The Draver
Wheel and Tire Carrier is manufactured
bv the E. R. Draver Mfg. Co., Richmond,
Ind.
NOGLAIR LENS PASSED UNDER
RIGID TESTS.
The Noglair Automobile Lens is manu-
factured by the Noglare Auto Lens Co.,
Portland, Ore. Rigid official police tests
in San Francisco, Seattle, Portland and
other cities have given this lens a per-
fect rating. The chief feature claimed
for the Noglair lens is a complete absence
of any trace of glare or dazzle to blind
the eyes of the drivers of approaching cars.
This highly desirable condition results
from the two styles of glass of which the
lens is composed — the upper part being
formed of clear prisraed glass, and the
lower part of sanded glass. The reflector
throws the beam downward through the
clear prismed portion of the lens, casting
a fine light upon the road for a distance
of from 500 to 600 feet while the beam
thrown upward by the reflector, passing
through the sanded glass at a height of
40 inches, where it meets the eyes of ap-
proaching drivers, is soft and diffused. As
to side light, this is given by the clear
prismed upper portion of the lens, which
gathers the light together in a broad, flat,
rectangular beam, which is held absolute-
ly controled at a height of 40 inches, light-
ing up both sides of the road with its full
beam. The retail price of Noglair lenses
ranges from $3 to $4 per pair.
NEW IDEA IN GAS SAVERS.
What is said to be one of the most prac-
tical and efficient gas savers ever placed
on the market has just been perfected and
offered to the public by the Consolidated
Motors Co., at Detroit. This new appli-
ance is called the GasK-Hot — it taking the
place of the gasket at the connection of
the manifold with the cylinder, and be-
cause its action is due to the heat. The
small screen is kept at an intense heat
froin the combustion in the cylinders and
this heat vaporizes absolutely every par-
ticle of the gasoline before it reaches the
cylinders. It will also vaporize any kero-
sene that may be in the gasoline — and by
virtue of preventing any unvaporizer gaso-
line from getting into the lubricating oil
within the cylinders, it reduces carbon
troubles to a minimum. In careful tests
on cars in almost every state in the Union
the GasK-Hot has shown an economy of
from 25 to 40 per cent of the gasoline.
The principle of the GasK-Hot is radi-
cally different from other gas savers in
that the attachment is made at the cylin-
der connection instead of down at the
carburetor, where there is no heat. The
ordinary carburetor attachment simply
breaks up the gasoline with a screen, and
not with heat which is really necessary to
insure absolute vaporization under all
conditions of weather and qualities of
gasoline.
GAS K HOT. A NEW GAS SAVEK, AND HOW IT IS ATTACHED.
LOS ANQELES SHOW NUMBER.
Tbe next (November 1st) Issiie of "Motor
West" will he the annnal Iios Angeles Show
Number, much larger and much more widely dis-
tributed than usuaL
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October
15,
1917
M
O
T
O
R
W
E
S
T
Page 33
i^>.i.i.i:Ji.iiiiiiiiiiiiiiiiiiiiii;i!iiiii
'iii''':i'iii:iri'iiiliiiii!iiiiiiiiliiiiiillll!iilllll!iilliiiiilllliii:iili!iiy^
iiiiil!'!llll'
" The Light that Shows the Road "
S&M
The Spot-Lite
That Can't break the Law!
There's an immense selling advantage to dealers in the S&M because of its being the one spot-light
provided with an absolute guard against law infraction — when adjusted it cannot be elevated in
the manner the law forbids. The S&M regulating device does this and is an exclusive feature.
Besides, S&M were the pioneers and have from the first
been leaders in the spot-light field. S & M are standard
factory equipment for the Stutz and other high grade cars.
Compare their double-shell construction, baked enamel finish,
extra heavy silvering, beauty and workmanship with any
other lamp on the market and see why the S&M stands
first.
8 Ac M Spot-lites $7.00 to $10.50. With Periscope Mirror $1.00 extra.
S Ac M Regulating Device separately (for attacliing to 8 Ac M
models now in use) $1.50.
S&M LAMP CO.
Pioneer Makers of Spot- lights
117 West 36th Place Los Angeles, CaL
' Friniiniiniiiniiiiiiiiii'irii
llli;illillII!!!;ill1llllllllllll!IIIIIIIIH
IIIMIIIIIIIllllllllllllllllllllllllllllIIIIIIIIIIIIIiy^
lillllllllllinlllllllllllillllllllllllllllllllll'lllllllllllllllllllllllllllllllll^
For Motor Truck Upholstery
w.w.«.mT.orr.
TRUCK SPECIAL
Satisfactorily meets the scarcity-of-leather situ-
ation. Costs less than even the poorest split
leather but wears better.
Comes in 60-yard rolls, 50 inches wide. Cuts
in multiples without waste.
You should use it to save money.
You should use it to save leather.
It is. waterproof, washable — and its fine leather
appearance and "feel" leave nothing to be
desired.
Write for Truck Special Booklet,
Samples and Prices
Du Pont Fabrikoid Co.
WILMINGTGN, DEL.
Works at Newbnrgli, N. Y. and
Fairfield, Oonn.
Canadian Office and Factory:
Toronto
Wofid'a LargeMi MakerM of
Leather SabaiiinieM
Mention "Motor West," Please, When Writing to the Advertiser
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Page 34
MOTOR WEST
October 15. 1917
STEEB BELIEF MAKES A FOBD
DBIVE EASIEB.
The International Sav-a-Life Fender
Co., 539 Guardian Bldg., Cleveland, O., has
perfected an attachment which overcomes
the vibration and see-saw action of the
Ford steering wheel. The illustration
shows it properly attached to the front
axle and spindle rod of a Ford, with an
enlarged view of the device itself.
Steer Relief, as this accessory is called,
is adjustable to the peculiar action of the
Ford steering gear. It works with it to
cut out see-saw action and vibration with-
out hindering control. Weather and road
conditions do not clog it, as all vital work-
ing parts are enclosed in separate cham-
ber.
Tests have proven Steer Relief to be
strongest in the straight-ahead course, in
which position the tension is greatest. The
greater the turn the more the tension di-
minishes, but its steadying force continues
to keep the car under absolute control, no
matter how short and sharp the turn
may be.
Steer Relief gives the driver great re-
lief from fatigue, because the tense grip
he otherwise exerts on the wheel is not
necessary when it is used. The company's
present capacity is taxed to supply the
demand.
STEER RELIEF,
FOR MAKING A FORD DRIVE EASIER. ATTACHED AND IN DETAIL.
Mention "Motor West." Please. When Writing to the Advertiser
WHEN THE NIGHTS GET COLD.
In the mountain sections of ** Motor
Wesf territory such low temperatures
prevail at times that there is a great risk
of frozen radiators and burst pipes, and
great difficulty in starting the motor unless
some adequate heating device is used.
The Presto Electric Heater, which is
manufactured by the Metal Specialties
Mfg. Co., 730-736 West Monroe Street,
Chicago, 111., is designed to afford protec-
tion in such emergencies. It is built up in
oval shape, with twin heating elements ex-
tending the full length of the heater, about
6V2 inches. The construction throughout
is fireproof and practically indestructible.
It is 314 inches wide by 1^/^ inches thick,
covered with heavy perforated metal, black
japanned to prevent it from rusting, with
nickel-plated ends.
Ten feet of asbestos covered lamp cord
is furnished with each heater, with regular
screw plug attached to fit ordinary
house or garage lighting sockets. All
the user has to do is to screw the
plug into the nearest light socket, put
the heater under the hood, close to
the carburetor or radiator; throw a
blanket over the radiator so as to con-
fine heat where most needed and go to bed
assured of the fact that when he goes to
the garage in the morning he will find the
engine warm and starting a pleasure.
It gives a strong uniform heat, at once
eliminating the difficulty of starting the
engine, no matter how cold it is. The
heating elements never become hot enough
to ignite any gases, oil or grease. It is a
labor-saving device, when the engine is
hard to start, and saves the heavy drain on
the battery when an electric starter is
used. The cost of operation is nominal,
cheaper than the repairman's bill or heat-
ing the whole garage, and answers the
same purpose.
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October 15. 1917
MOTOR WEST
Page 35
r
DENBY
MOTOR TRUCKS
Pioneers of the internal - gear drive
DENBY TRUCKS ARE SOLVING THE HARDEST HAULAGE
PROBLEMS THE WORLD OVER
DENBY MOTOR TRUCK COMPANY
DEPT. H. Detroit. Michigan
SATISFACTION
Specify Bosch Magneto Ignition for your engine.
You will enjoy the satisfactory confidence that
your ignition system is reliable, amply efficient,
and troubleproof. You can't be satisfied with
ignition less reliable than
BOSCH
MAGNETO IGNITION
Bosch Magneto Co. - - Neiv York
Coast Branch: 1324 Van Ness Ave., San Francisco
Coast Dbtribntora: E. A. Foatharatone, I^m An««lM
Ballou A Wright. Portland and SaattU
K i m ba 1 1 - U p to n Co., Sacramonto
"^•"•CAMBRIA SPRING CO. '«»
Incorirarated
-WE SAVE YOU MONEY-
Wheelt and Rims
Tire Racks and Platforms
A 11 Makes in Stock
Wholesale and Retail
AUTO AND TRUCK SPRINGS
Demountable Rims Sold and Applied
Spring Steel Bumpers
SPRINGS REPAIRED, FORCINGS AND FRAMES STRAIGHTENED
Factory: 913-921 So. Ssntee St, Los Angsles, CsL
Office: 916-918 So. Lot Aiiffelet Street
A
PEX
Motor Oils
THE HIGHEST POINT OF EFHCIENCY
Catoline "with the Punch"
PUENTE OIL CO.
Oldest Refiners and Producers on the Coast
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Page 36
MOTOR WEST
October 15. 1917
DRIDEK
Makes a
Remarkable
Auto Top!
It is the result of a perfect
manufacturing organization, with
ample capital, and a great deal
of experience.
Many of the best cars are
equipped with
because of its handsome appear-
ance — its soft, pliable finish; and
because it will stand up under
the hardest kind of service.
Send for
samples
and prices
L. J. MUTTYCO.
BOSTON, MASS.
SCOVEL IRON STORE CO.
Pacific Coast AgenU
SAN FRANCISCO, CALIF.
Los Angeles, Cal. — The Delion Tire & Rubber Co.,
western branch has been incorporated for $50,000 by A.
L. Bartlett, J. W. Luther and J. E. Geyer.— The Master
Carburetor Co., capital stock $300,000, subscribed $500,
has been incorporated by Charles G. Harness, D. F. Poyer,
E. M. Chandler, George Beebe and J. C. Crouch. — The
Damon Specialty Co., manufacturer of Nonolio polish,
will erect a concrete and steel building, to cost $35,000,
upon one of two sites now under consideration.
4t 4t 4t
Baker, Ore. — Southard & Shinn will erect new garage
quarters costing $10,500.
4t 4t *
Dalles, Ore. — The Dalles Garage Co., Inc., will have «i
garage 120x68 feet and costing $25,000 built for it.
♦ * ♦
Portland, Ore. — The Mitchell, Lewis & Staver Co., Mit-
chell car dealers, have opened a retail salesroom in the
Beck building.
4t 4t 4t
Stockton, Cal. — L. J. Kitt of the Electric Garage has
taken the agency for the Detroit Electric and is building
two-story quarters, 50x50 feet. — F. D. Naylor, Ford dis-
tributor, will erect a new garage 100x300 feet.
4t 4t ♦
Bakersfield, Cal. — Charles Whitaker has become Jack-
son car dealer for Kern county.
♦ ♦ ♦
Woodland, Cal. — W. T. Criteser has taken the Elgin
car agency for Yolo county.
* ♦ *
Pasadena, Cal. — H. L. Wood has been appointed man-
ager of the Western Auto Electric Co. — The Lake Ave.
Garage, King, Empire and Dort car dealer, has changed
its name to Miller & Price, following its move to new
quarters at 89 X. Marengo Ave.
4c ♦ 4t
Hayward, Cal. — C. L. Barnum has purchased the half
interest of Harry Scoville in the Hayward Garage.
* * ♦
San Diego, Cal. — The Lord Motor Car Co., Maxwell
and \'elie distributors, has moved to new quarters at
Broadway and State St.
* * *
San Jose, Cal. — C. H. Northrup & Son has taken the
agency for Davis cars and Rush trucks in the Santa Clara
Valley section. — Granger & De Hart have sold out their
business to Latham, Davis & Co., Inc., San Francisco.
♦ ♦ ♦
Oakland, Cal. — Charles H. Burman, new Oldsmobile
distributor for the trans-bay region, has occupied quar-
ters at 3074 Broadway.
4t ♦ ♦
Redlands, Cal.— Bert S. Hatfield, Buick dealer, has added
the Maxwell agency.
♦ * *
Fortuna, Cal. — R. C. Look has bought the interest of
his partner, A. E. Simmons, in the Eeel River Garage.
* * *
Auburn, Cal. — \\. L. Clark has bought the Ford agency
from Prewett & Hallbom.
Healdsburg, Cal. — R. W. Patteson has taken the Buick
agency.
* * *
Colusa, Cal. — H. H. Hicok & Son have taken the Reo
agencv.
♦ ♦ *
San Pedro, Cal. — Thorley J. Lord will act as general
manager of the City Garage.
Mention "Motor West," Please, When Writing to the Advertiser
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October 15. 1917
MOTOR WEST
Page 37
E^inSix
•' The Car of the Hour"
Big, Beautiful, Impressive, Powerful, Dependable,
Eksonomical
"Bmlt Like a Watch'*
4-Passeiiger Roadster
S-Pasaenger Touring Car...
Suhtimct to Changm Without Noticm
$1095
Write for descriptive caUUoffues
Dgin Motor Car Corporation^u
CHICAGO
S. A.
WWktdt
F«ia]
UNITED STATES SPRING CO., Inc.
Successors to A. At F. SPRING CO.,
1120-22 South Los Angeles Street, LOS ANGELES.
Quality in Motor Trucks
It has been our endeavor to create a commercial vehicle
that would excel first of all in the quality of the material
used, and second, in the economy of its operation.
Our reputation for producing the most lasting truck is
recognized by our many users.
We otfer for your convenience, the following sizes:
IHTon 2 Ton 3H Ton 5 Ton 7 Ton
HURLBURT MOTOR TRUCK COMPANY
133d St. and Harlem River s New York, N. Y.
IHarroun
A car of popular price, designed
by Ray Harroun, in which a new
type of four-cylinder motor develops
revolutionary power and efficiency.
Harroun Motors Corporation
General Offices, Detroit Plants, Wayne, Mick
This company has an attractive proposition to
offer desirable distributors and dealers in Pacific
Coast territory.
lYz'ton Truck . .$2100.00 SJ/i-ton Truck . .$3000.00
2-ton Truck 2400.00 5-ton Truck 4200.00
Light Tractor $2500.00
Heavy Duty Tractor 3800.00
ACASON MOTOR TRUCK COMPANY
DETROIT
VULCflNIZERS
Made in All Sizes, from Small 5-Minute
Vulcanizer up to Larger Models
for Garage use.
AD AMSON MFG. CO., East Palestine, Ohio
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Page 38
MOTOR WEST
October 15. 1917
"Results
Are Better
»
MitcheU
— Mitchell Motor and Service Co., Seattle —
''results are better and cost of operation con-
siderably lower while using Zerolene."
Buick
r. D. Lauppe, Sacramento — "have found
Zerolene to be a satisfactory lubricant for
Buick automobiles/'
Dodge
— H. 0. Harrison Co., San Francisco — ** gives
perfect satisfaction/'
Maxwell
— Cuyler Lee, Oakland — ''Zerolene has given
us perfect satisfaction."
ZEROLENE
Tie SWulard Oillbr Motor Canr
Endorsed by Leading Car Distributors.
— because the records of their service depart-
ments show that Zerolene, correctly refined
from California asphalt-base crude, gives per-
fect lubrication — ^less wear, more power, least
carbon deposit.
Dealers everywhere and at our
service stations.
Standard Oil Company
(Califomia)
Seattle, Wash. — James A. Smith has opened a sales
agency at 518 Olive St. for the Gates half-sole tire. — The
Electric Vehicle Co. has been incorporated for $5,000 by
O. L. Willett and M. M. Preber. — The Watermobile Corp.
of America has been incorporated for $25,000 by W. L.
Dudley, William Lisle Dudley and E. J. Rathbone. — The
White Co. has enlarged its territory to include British
Columbia.
♦ * *
Wenatchee, Wash. — Seaman & Francis has taken the
agency for Oldsmobile cars and Federal trucks.
♦ * *
Pomeroy, Wash. — Herbert Kimble has taken the Saxon
agency.
♦ * *
Spokane, Wash. — The Farnham Bros. Motor Car Co.
has taken the agency for Miller tires.
♦ * *
Deer Park, Wash. — The Kimmel-Sharkey Motor Co.
has been organized for $10,000 by J. B. Sharkey and O.
M. Kimmel to take over and operate' the Kimmel Garage.
♦ * *
Deseret, Utah — The Deseret Garage Co., capital $10,000,
has been incorporated by Job Dewsnup, W. N. Nations,
Fred Dewsnup, C. Dewsnup and Henry Dewsnup.
* * 4:
Salt Lake City, Utah — The Sun Motor Sales Co., new
Maxwell distributor for this territory, has established tem-
porary quarters with the Federspiel Motor Car Co., 445
S. Main St., until the erection of its new two-story brick
home on Fourth South St. is completed
♦ ♦ ♦
Lewiston, Ida. — H. E. Oechsli and Fred M. Ferrell has
purchased the Ford agency from E. H. Roehl, the new
concern to be known as the Fergus Motor Co.
♦ ♦ ♦
Albuquerque, N. M. — The Cannonball Motor Co., in-
corporated for $10,000,000, paid up $25,000, has been
formed by C. A. Robertson, B. B. Hanlin, D. A. Randall
and J. C. Milne, to have headquarters in Texico and en-
gage in the manufacture of automobiles and supplies.
t¥ * *
Phoenix, Ariz. — R. D. Roper has taken over the Chal-
mers car agency.
♦ 4t *
Tacoma, Wash. — A. F. Douglas has been appointed
manager of the truck department of Little & Kennedy,
Studebaker car and Federal truck dealers. — The Sunset
Motor Co., Cadillac and Hupmobile dealer, has leased
quarters at 741-43 Broadway and 742-44 Commerce St. —
Edward P. Leonard, authorized Ford agent, will have a
garage built for him at 5617 S. Union Ave., costing $10,-
000. — The Paige and Saxon Garage has been opened at
1201 A St. by J. B. Schabek. — Davis-Dunn. Inc., has been
incorporated for $10,000 by George Davis, George L.
Dunn, R. A. Mueller and L. W. Harkins.
♦ ♦ *
San Bernardino, Cal. — Waldo Throop has opened a
branch here for the Oldsmobile Co. of California.
♦ ♦ ♦
San Francisco, CaL — The Goodrich Rubber Co. has
leased store quarters at Golden Gate and Van Ness Aves.
♦ ♦ *
Pomona, Cal. — Leslie Elliott has taken the Racine tire
agency for Pomona, Chino, Claremont and La \ erne.
« « ♦
Fillmore, Cal. — C. C. Elkins has taken the W^illard
storage battery service station.
♦ ♦ ♦
Ontario, Cal. — Batchelder & McKeon have taken the
Chevrolet agency for the western part of San Bernar-
dino countv.
♦ ♦ ♦
Tracy, Cal. — The Tracy Auto Electric Co. has opened a
Willard batterv service station.
♦ ♦ *
Oxnard, Cal. — Paul and Miles Hutchinson have taken
the Willys-Overland agency for Ventura county.
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Odober 15. 1917
MOTOR WEST
Page 39
"Brains In the Rear Axle"
BAILEY
Non^taU
DIFFERENTIAL
Bailey Non-Stall Differential Corp.
1 124 Miducan Avenue ChicAco, ID.
DEALERS MAKE MONEY!
0«t tta« Agency for the "Tonford" truck unit, — on« of tho
qni^ett selling propositions jron eror tackled. Attached to a
Ford chassis, makes a one-ton tmck. Light, strong, economical,
easily handled. Dry goods merdiants, fnmitnre dealers, retailers
in almost erery line, bottlers, farmers, creameries, all want it.
Find it best possible buy.
$325
lonforti
$325
All the facts that seU the Ford, sell the Tonford. Highest grade
truck attachment made, — easiest to attach, — strongest, most dnr-
able. Best constmcted tmck nnit on market, — lowest priced.
Get bnsy now. while territory is still open. Write today. Learn
hov * 'Tonford*' dealers pile np profits.
DETROIT TRUCK CO.. Mfgs., Detroit
BE UP-TO-DATE ON TIRE CARRIERS
NEW ERA SPRING I. SPECULH CO.
The strap kinds are ob>
solete and unsightly.
The Sly interchangeable
— Ford or Chevrolet
quickly — neatly does the
trick — ^take any casing
or demountable — cost no
more. Beware of imita-
tions. If your Jobber
doesn't list, write us for
complete catalogue — of
real Carriers and "Bet-
ter Springs.**
890 Woodward ATonne,
Detroit, Mich.
6
Save the Nation's Gasoline vrith the
SUNDERMAN
Vacuum Carburetor
ThU pric* maintains on Ford and M«tz modoU
Other cars $8 and $10, dopendtns on fittinss neccMarj
This perfect carburetor will save you. no matter what your car.
from 30 to 50% in your gasoline consumption. At the same time
it will ^ve your motor power, speed and flexibility beyond your
fondest hopes.
It's your duty to your country to save gasoline when you can.
It's s dealer's duty to promote the sale of an instrument that will
cheapen the cost of running a car.
S«nd in your orders now— Fall is a bic carbivetor season
SUNDERMAN CORPORATION
17 Cliambers Street (Dept. C) NEWBURGH, N. Y.
Western Office: 408 Kresge BIdg., Detroit.
RIVES AUTO PEDAL
Nererslip Pads $1 p«r Set
: INCLUSIVE >
Cover the entire Field— Rubber Vulcanized
through and locked securely to the metaL
In. I. Hits Mt Cs.. Ik. 2117 IMMfll Mt. Nmi Tirt
PRESSED STEEL PARTS FOR
AUTOMOBILES AND TRUCKS
ESTIMATES CHEERFULLY FURNISHED
The Bossert Corporation
UTICA
NEW YORK
Mention "Motor West " Please, When Writing to the Advertiser
lioW/^^^S'^
Page 40
MOTOR
WEST
October 15, 1917
mi
Asphalt
Non-Skid on All Roads
in All Seasons
IT*S the tread I The rains oi autumn are just ahead and the
snows of winter are not far off — the period oi the year when
your safety and peace of mind must be assured by tires that
actually prevent side slipping.
Fisk Non-Skid Tires give this surety on all roads. They hold
fast on hard, wet, slippery surfaces, and take a firm grip for the pull
ahead on softer roadbeds. They are the ideal all-year-round tire.
ELxamine this illustration
The basic principle of Fisk Non-Skid protection is perfectly
simple. When you understand it you will realize why Fisk
Non-Skid Tires are the only auto tires that furnish such complete
protection.
rut
«»»
m^s
R|4
FiS' J I* the outside rib thai makf* on unln-
lerruphJ courier against direct side slipping
or skidding— Fig. S is the same protection
on the other side of the tread.
Fig. 2 is the outside ram of buttons, con-
rteded by a second rib of solid rubber. The
buHoru, which are sligMu higher than the
connecting rib. offer perfect resistance agairut
skidding and, because thejf grip the road so
firmln, make the pull forward in soft ground
eoer so much more positive and ceriain—
Fig. 4 has th^e Identical qualities, but from
the opposite direction.
Fig. 3 is the master button around which
the Fisk Non-Skid tread is constructed. It
supplies resistance against slipping in arm
direction— rto matter which wa)f there is a
tendanty to skid there Is ahraus a flat resist-
ing surfqce to present that skiddina and to
assist the sureformard mooementofthe wheel.
When you buy a Fisk Non-Skid you are getting more than temporary anti-
skid protection. The buttons u^ear— they preserve the non-skid character of
the tire through month after month of usage.
There is an extraordinary amount of mileage in the buttons alone, and
throughout their entire long life you have the perfect protection which makes
Fisk the safest non-skid tiie you can buy.
The Company behind the tire, its ability and eagerness to make the best
product it knows how to build, the Fisk policy of insisting that users shall have
full satisfaction and the product itself which embodies and justiBes the policy
— these explain why Fisk is the best dolUr-for-doUar lire value now for the
motorist.
For Sale by Dealers Everywhere
and by J 30 dirmet Fiek Branchmm in principal eitime. Wholmeaim dietributore
in TmxaB, Thm Fitk Company of Tmxae—Houeton, San Antonio and Dallas,
in Canada, Jamme Walkmr Hardwarm Co. , Montrmal; Br—n Motor Co. , Ltd. ,
Winnmpmg; Fiek Tirm Agmncy, Calgary: John Millmn A Son, Ltd. , Van-
coavmr; and Dominion A utomobiU Compaity, Ltd. , Toronto, in Porto Rico,
Thm Fitk Tirm Storm, San Juan, in Hawaii, E. O. Hall A Son, Honolulu,
in thm Philippinms, Yangeo, Rommnttock A Co., inc., Manila, in Cuba,
Cuba importation Company, Havana.
MiMition 'Motur West," Please, When Writing to the Advertiser
'iS^-
..iy-Lv
Sand
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Greater mechanical efficiency. Greater length — roomier body.
Greater economy of operation. Greater beauty — finer lines.
These mark the new 1918 Maxwell.
We have always said the Maxwell was the best light car ever built.
But the wonderful 1918 Maxwell outdoes even those great Maxwells of
other years.
It has a 6-inch longer wheel base.
Has a frame 6 inches, instead of 3 inches deep, with the body resting di-
rectly on it.
Has the new rear springs of the latest t3^e, like those just put in many cars
of the highest price.
Has a sloped windshield and the body lines like the costliest cars.
The new Maxwell will amaze and delight you, as it has us.
Touring Car $745.
Roadster $745; Coupe $1095; Berline $1095; Sedan $1095.
All prices f.o.b. Detroit.
MOTOR SALES CORPORATION
DETROIT, MICH.
I
llllllllllllllllllllllllllllllllllllllllllllllllllllilllKHlilll
^
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No\ea:b« I. 1917
MOTOR WEST
Page I
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Page 2
MOTOR WEST
November I. 1917
^^W/^ t>^9
Sixth Season of Success
The Allen car enters its sixth year with an enviable record.
Wherever it is known it is well known — and well liked.
Allen owners and dealers everywhere confirm the general ex-
cellence of this car.
And now appears an Allen of greater power, greater beauty
and many refinements — the new Series 41.
The Allen brothers build the
vital pTarts in their own plant.
They build not only for the
first sale, but for the second
and the third to the same
buyer.
The dealer sells the Allen be-
cause the performance of the
car causes him to believe in it,
and in its makers.
He can assure you of contin-
ued satisfaction with a clear
conscience.
For he reckons- on the experi-
ence of Allen owners.
What you hear about the car
from Allen owners, and what
you will see and experience
when you inspect and ride in
this new model, will make you
want to own an Allen.
Specifications
Four cylinder. 3%"x5" motor. Heavy crftiik
Khaft and bearings and light reciprocating parts
give quick and abundant power with economy
and long life.
Vanadium steel underslung rear springs, 55"
long, contribute excellent spring action.
Bodies are pure stream line with high cowl and
slanting windshield. Deep upholstery with very
flexible back springs provides unusual comfort.
The wide rear seat is 46" across cushion and
49" at top.
Choice of rich green or Allen brown finish —
touring car; Allen brown — ^roadster: deep
blue — Sedan.
Full floating rear axle, with spiral cut teeth on
ring gear and pinion, insure strength and silence.
Hotchkiss diive, two universals, means smooth,
flexible driving action.
Full crowned fenders and aluminum covered
running boards.
.Vuto-Lite two-unit starting and lighting, with
Connecticut automatic ignition, all electric con-
trol on steering column by rotary switch.
Perfex honeycomb type radiator, with grace-
fully rounded shell.
Rorg & Heck single dry plate clutch, extremely
flexible.
Kvery nicety of equipment is provided to com-
bine convenience and good looks.
$1095 for S'pa»»mngmr Touring Car
or 4-pa»»mngmr Roadmtmr
$1395 for 8-pa9»mngmr Sodan
Prictaf. o. h. Fo$lorla, Ohh
Dmalmr* arm dmtirmd in tmrritory not prmvioumly
allottmd.
Alimn Utmraturm — giving actual color iilug'
trationg of all modelg — geni upon rgquegt
^
THE ALLEN MOTOR COMPANY FOSTORIA,OHIO
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MOTOR WEST
Page 3
ADVERTISERS- INDEX
A Page
Action Motor Truck Co 63
AJaz Rnbbot Co Back Gov.
Allen Motor Co 2
Anto Gear h Parta Co 63
Antomobile Acceaaoriea- Co 64
B
BaUey Non-Stall Difl. Corp 4t
BtUeme Hotel 62
Boach Magneto Co 67
Boaaert Corp 65
Briacoe Motor Corp 6
C
Cambria Spring Co 63
Carter h Vanberg 68
Centnry-Plainfleld Tire Co 3
Champion Ignition Co 7
Champion Spark Plug Co. Ft. Cov.
Ckanalor A Lyon 4
Clyde Cara Co 60
D
Denby Motor Truck Co 36
Detroit Truck Co 61
Duplex Truck Co 33
E
Elgin Motor Car Corp 66
Empire Automobile Co 67
F
Fulton Motor Truck Co 63
a
Oarford Motor Truck Co 63
Ooodrich Co., B. F 66
H
Harriaon, Harry W 62
Harronn Motora Corp 66
Berts. Arthur H 3. 66
Hers A Co 69
Hood Tire Co 1
Hughes the Photographer 60
Hurlbnrt Motor Truck Co 66
I
International Motor Co 31
J
Jahns Anto Mach. Wka.. W. H. 66
K
Kellogg Mfg. Co 65
L Page
L. ft B. Truck Mfg. Co 42
Lane Bros. Co 61
L. A. Warehouse 66
Lee, Don 6
M
M. A H. Novelty Co 60
Marathon Tire A Bub. Co 61
Maxwell Mot. Sales Corp. 2nd Cov.
McOraw Tire A Bub. Co 29
Moreland Motor Truck Co 32
Mutty Co., L. J 39
N
New Era Spg. A Spec. Co 63
Nitrolene Sales Co 64
O
Olympian Mot. Co 63
P
Pacific Ball Bearing Co 63
Perrin Mfg. Co 47
Philadelphia Stor. Bat. Co 61
Puente Oil Co 63
Q
Quality Tire k Bub. Co., 3rd Cov.
B
Bacine Bubber Co 49, 60
Bedden Motor Truck Co., Inc. 36
Bives Mfg. Co., Geo. H 66
S
SAM Lamp Works 64
Selden Truck Sales Co 37
Southern Pacific Bailroad Co.. 60
Standard Oil Co 61
Stanwood Equipment Co 61
Sunderman Corp 61
Superior Motor Power Co 66
T
Twitchell Oauge Co 69
U
Union Oil Co 63
U. S. Spring Co., Inc 66
W
Walker Ke-Les Lock Co 61
Western Mechanical Wka 62
Whitlock, Balph 46
Williama Mfg. Co 43
Wlaconain Motor Bff g. Co 67
Wright Motor Car Co 64
"NON PAREIL"
Revolving Motor Stand
WILL FIT ANY MOTOR
SAVES ITS COST FIRST MONTH
PRICE $30.00 F. O. B. SAN FRANCISCO
SEND FOR UTERATURE
ARTHUR H. HERTZ
MANUFACTURER'S REPRESENTATIVE
112 Market St« San Francuco, CaL
Onarantaed 7600 milea, Ford aizea; 6000 milea, large aisea.
No dealer ever stocked a better tire than the CEN-
TURY PLAINFIELD TIEE.
No user ever got better satisfaction or more economy
out of a tire than is -to be found in the OENTUBT
PLAINFIELD OVER SIZED, SUPER SERVICE Ures.
CALIFORNIA DISTRIBUTORS:
Territorial: City Serrice Store
Pacific Hardware h Steel Century Plainfleld Tire Salea
Company,
Company, 430 Oolden Gate Avenue,
SAN FRANCISCO SAN FBANCISCO
OREGON and WASHINGTON:
R. M. Wade and Company, R. M. Wade and Company,
PORTLAND
SPOKANE
WRITE FOR DEALERS PROPOSITION.
'PIiAlMFIEUD XWCGk
430 Golden Gate Avenue
SAN FRANOISCO
"A aubaldiary of tlie Rubber Inaulated Metala Corporation,
ezduaive manufacturera of the RIMCO Rubber producta by
the ELCHEMCO proceaa." FACTORIES PLAINFIELD, N. J.
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November I. 1917 MOTOR WEST Page 5
RISCOE $791;
TUP r^AD %A#ITU TUC 9 mA\J
THE CAR WITH THE
-MILLION DOLLA
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HALF-MILLION DOLLAR MOTOft
edbvCnOOQle
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November I. 1917 MOTOR WEST P*8e 7
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Page 8
MOTOR WEST
November K 1917
LOS ANGELES
AUTO SHOW
PICO AT
NOV
12-17
Wrfd
on.
Wheels
The Largest and Most Complete Display Ever Shown West
of Chicago of Motor Cars, Motor Trucks, Trailers, Tractors,
Motorcycles and Accessories, Including a
LARGE MILITARY EXHIBIT
Armored Tank
Armored Cars, Motorcycles, Etc.
9:30 A. M. TO 10:4SIP.^M DAILY MUSIC
K^w^l^r.l^w^ OC r^^w%J-« Los Angeles Motor Car
/\ainiSS10n Z3 l^entS Dealers Association
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E
The MDTaniNG Authority df the Pacific Cdabt
:::,>:;;;.miW
VOL. XXVIIU No. 2
MOTOR VEHICLES
IN THE KLONDIKE
Increase in Improved Road Mileage
Followed by Influx of Motor Cars —
Trafiic Handled by Motor Power.
The range of operations of the auto-
mobile in the vicinity of Dawson,
Yukon territory, and the southern
part of the American territory of
Alaska immediately contiguous is
broadening every season and is rapid-
ly coming to be used in every kind of
transportation and traffic. Following
the remarkably successful introduc-
tion of tractors in hauling wood up
Hunker from the Klondike River last
winter, the gradual advent of the motor
truck in this district, a big share of the
traffic of the Klondike gold region is
now being handled by motor power.
Resulting from the increased popula-
tion and utility of the motor vehicle,
the roads surrounding Dawson are be-
ing constructed more and more with
a view to adapting them to that style
of traffic. During the dry period cars
travel from Dawson 25 to 50 out with
considerable ease. Granville, 50 miles
out, has been reached by cars during
the dry season for several years. Money
was voted this year for the connection
of the most famous of Dawson's scenic
wonders, the route up Bonanza, into a
belt line.
McGraw to Erect New Building.
The McGraw Tire & Rubber Co.,
San Francisco, distributors of Mc-
Graw tires, will meet the insistent de-
mand for the pneumatic and truck
tires and inner tubes which it handles
by the erection of a warehouse build-
ing of class A. steel and concrete con-
struction. The new quarters will have
a floor area of 25,000 square feet, with
spur track facilities in front and in
back of the premises. Since the com-
pany's advent upon the Pacific Coast,
it has found it necessary several times
to increase its facilities.
NOVEMBER I. 1917
May Give Liberty Bonds for Tax.
Wholesalers and distributors of
automobiles who are holding cars tax-
able under the new revenue bill may
defer payments for six months by de-
positing Liberty bonds. The an-
nouncement has been made by John
P. Carter, collector of revenue. The
new law affects large dealers in auto-
mobiles, musical instruments, cosmet-
ics, etc., who are required to pay one-
half the tax imposed upon manufac-
turers. The tax is due Nov. 1. Bank
certificates showing bonds have been
paid for in full will be accepted until
the bonds are delivered.
$2.00 PER YEAR
Stiidebaker Branch in Spokane.
Spokane, Wash., is advocated as the
logical distributing point for automo-
biles destined for the Pacific North-
west territory by L. A. Keller, presi-
dent of the Northwest branch of the
Studebaker Corp. of America. The
Studebaker is to establish a branch in
Spokane, which will supply the terri-
tory west to the Cascades, south to
the Columbia River and all of north-
ern Idaho. **W^ith freight rates what
they should be for Spokane, we would
make this city our distributing point
for the entire Northwest. Spokane
should have a four-fifths Coast rate
from Chicago. There is no reason
why cars should not be shipped here
and then shipped on to the Coast. As
it is now, we ship on and then back
here quite frequently.*'
Portland Ford in Large New Plant.
W. H. Wallingford, exclusive Ford
dealer in Portland, Ore., has occupied
what is claimed to be the largest mod-
ern building in the Northwest devoted
to the exclusive sales and service of
Ford cars. The building is four sto-
ries high, with a basement capable of
storing 100 machines. The building
contains a sales room and offices,
garage, repair shop, service station,
paint shop and facilities for enameling
Ford fenders and other metal parts.
The total floor space in the new build-
ing at Sixth and Madison streets, is
40,000 square feet.
3000 CARS VISIT
CAL. IN 6 MONTHS
Motorists From Eastern and Western
States Flock to Coast in First Half
of Present Year.
California's good roads, reinforced
by its equally well known fine climate,
brought into the State during the past
six months almost 3,000 cars owned
by and carrying Eastern visitors, ac-
cording to figures collected by Chas.
H. Thompson of Los Angeles, Cal.,
Jackson car dealer. Numbering the
visitors by their home states, Arizona
was the leader with 255 visiting cars.
Washington was next with 217 cars;
Illinois, 162; Oregon, 141 cars; Min-
nesota, 131; Colorado, 119; Texas,
110; Nevada. 99; New York, 94;
Ohio, 60; Hawaii, 59; Michigan, 55;
Montana, 47; Nebraska, 46; Missouri,
46; Utah, 46; Iowa, 45; Kansas, 43;
Idaho, 38; Massachusetts, 36; New
Mexico, 28; Wisconsin, 27; Oklahoma,
25; Pennsylvania, 23; and so on down
the list to one car each for Delaware,
Maine. Maryland, Alabama, Mississ-
ippi, North Carolina and Vermont.
Arkansas, South Carolina and Vir-
ginia were the only states which did
not senti automobile tourists to Cali-
fornia during the past six months.
Tri-State Assn. Joins A. A. A.
The Tri-State Automobile Club met
at Walla Walla, Wash., recently and
elected trustees for the ensuing year.
It was voted to take out an enroll-
ment membership in the American
Automobile Association. The Tri-
State Automobile Club will shortly
succeed the Interstate Highway Asso-
ciation. ,
Tyrian Representative on Coast.
Sidney Spohn, representative for the
Tyer Rubber Co., manufacturers of
Tyrian tires, was a recent visitor in
Los Angeles.
Digitized by ^
Google
Page 10
MOTOR WEST
November 1. 1917
LEACH PUTTING UP
BIG NEW BUILDING
Los Angeles Representative of Pre-
mier, King, Liberty and Dort Pre-
paring for Banner Year.
Representing an investment of more
than a quarter of a million dollars,
the new building of the Leach Motor
Car Co.. Los Angeles, will be a most
handsome addition to the new automo-
bile row along Figueroa St., and indeed
one of the largest and most finely
planned structure of its kind in Los
Angeles. The new building, which will
house the agencies for Premier, King.
Liberty and Dort cars, for which the
Leach company is distributor, will be
located on the northeast corner of Six-
teenth and Figueroa Sts. upon a site
purchased by the company. It will
face for 160 feet upon Figueroa and
155 feet along Sixteenth St. The
garage is composed of two distinct
buildings, between which runs the in-
clined runway to the service depart-
ment, and each unit receives the day-
light upon four sides. Spanish renais-
sance is the style of the front building,
facing on Figueroa St. The ground
floor display room takes in the full
area of the building under a high
vaulted ceiling. Offices are located on
the mezzanine floors at each end of the
display room, reached by stairway and
automatic elevator. The rear building
will have dimensions of 90x160 feet,
has three stories and is of reinforced
concrete construction. There will be
three entrances upon the ground floor.
Each floor is reached from the service
runway, the large freight elevator and
several flights of stairs. The ground
floor of this building will contain two
separate departments for quick service
and storage and demonstration stalls.
The paint shop, with a capacity of 100
cars a month, will be on the second
floor, adjoining the stock rooms where
a complete line of parts are kept for
the four makes of cars handled by the
Leach firm. The third floor is arranged
for two repair departments, one for
new and one for old cars. In drawing
the plans for its new home, the Leach
company has kept constantly in mind
the duty of prompt, efficient and satis-
factory service to its customers and un-
usual care has been taken to make it
unnecessary for visitors to come into
contact with the noise and grease of
the service and repair departments.
The company recently celebrated its
first anniversary. Twelve months ago
Leach bought out a growing motor
car agency in Los Angeles. He ex-
tended his line to include Dort, Kine:.
Premier and Liberty cars, making one
of the largest dealer agencies in the
city. During the first year of the
company's existence it has sold
$1,379,123 worth of cars. According
to H. C. Bradfield, advertising mana-
ger of the King Motor Car Co.. who
recently visited the Coast, the South-
ern California agency sold more than
$150,000 worth of motor cars during
the month of September alone.
Women Mechanics in Salt Lake.
As a result of the depletion of me-
chanics and helpers from the automo-
bile establishments of Salt Lake City,
women are being employed in various
shop capacities. The first company to
institute this system of overalled girl
MISS MILDPiEI) LANK.
A plucky Salt Lake City pirl. who is working
aH a nierhnnii* in Xhv shop of the Alkire-
Smith Co.
shop workers was the Alkire-Smith
Auto Co., Ford dealers, many men
having been taken by the draft. The
accompanying picture shows Miss Mil-
dred Lane whose duty it is to assemble
new Fords. The four women em-
ployed, according to Manager Ollie
Goodwin, are even more efficient than
the men whose places they took.
Oregon Dealers Hold Election.
The Motor Car Dealers' Association
oi Oregon held its annual election re-
cently. M. O. Wilkins was re-elected
president-manager at an increased
salary, and Charles M. Menzies was
re-elected secretary-treasurer of the
association. H. E. Johnson, head of
the truck bureau of the association,
was elected vice-president.
Oregon Buys 1,528 Cars in Sept«
The latest figures on automobile reg-
istration in Oregon show that a total
of 1,528 new automobiles were sold
in Oregon during September of this
year, as compared with about 800 for
the same period of last year. Of the
1,528 cars registered in September.
1.318 were new vehicles and 111 were
commercial cars. The total Oregon
registration for the year on October
1 was 47,087 as compared with less than
34,000 for the twelve months of the
1916 series.
Stevens Takes Haynes in Oregon.
A. C. Stevens, Winton and Elgin six
distributor, has taken' the Oregon
agency for the Haynes car, with head-
quarters in Portland. Henry L. Mann,
who has acted as Haynes distributor
for the past several years, has with-
drawn from the automobile field in
Portland. and will, it is understood, go
to San Francisco.
Prall Heads San Francisco Overland.
C. T. Prall has been appointed man-
ager of the San Francisco, Cal.. branch
of the Willys-Overland Co. of Cali-
fornia, succeeding Lawrence T. Wag-
ner, resigned. While a comparative
newcomer to San Francisco. Prall has
spent some time in California. Oregon
and Washington in his connection wuth
the motor car trade. During his Ore-
gon residence he became prominent
as an active good roads advocate and
was president of the Oregon Ciood
Roads Association. Previous to his
coming to the Coast he was connected
with the Ford Motor Co. for several
years, where he acted as wholesale
manager, filling his duties with such
skill that he was promoted to the posi-
tion of Chicago branch sales manager.
He built up the branch force there to
a vigorous organization of seventy-
five salesmen and was later promoted
to assistant branch manager.
Fagcol May Sell Preferred to Public.
The Fageol Motors Co.. Oakland.
Cal.. has received permission from the
state commissioner of corporations to
off'er 14,470 shares of preferred stock
to the general public at a price which
will net the company at par. $10. The
preferred will be accompanied by a
bonus of not less than l^S shares of
common stock. Permission has also
been given to issue not over 10.0(^^
shares of common stock to employes.
Prather Heads S. F. Dealer Assn.
Philip T. Prather, manager for Don
Lee in San Francisco, has been elected
president of the San Francisco Auto-
mobile Dealers' Association. He suc-
ceeds J. A. Marsh, filling the vacancy
caused by the latti&i>s death recently.
Digitized by VnOOQ IC
November 1. 1917
MOTOR WEST
Page 1 1
Studebaker Men of South Meet.
Thirty Studebaker dealers of South-
ern California attended a recent
monthly meeting of their organization
at Corona, Cal. Touching on the de-
tails of the coupon books given to
Studebaker owners entitling them to
various kinds of service, it was decided
to make it possible and profitable for
Studebaker owners to apply for serv-
ice at the nearest Studebaker agency.
The garages doing the work will
accept the coupons and at the end of
the month send them to the different
agencies and garages who issued them.
Then payment will be made direct to
the garage giving service, as repre-
sented by the coupons. Besides being
a great convenience, the new coupon
service system will do away with the
complaint from car owners about get-
ting things done cheaper in one town
than another.
Cole Agents in Trans-Bay Section.
The R. T. Wolford Motor Co., Oak-
land. Cal., has taken the Cole car
agency for Alameda and Contra Costa
counties and has occupied its new
quarters on upper Broadway, Oakland.
Bacon Joins Renstrom Sales.
George \'. Bacon has joined the F.
O. Renstrom Co.. San Francisco, as
salesman of the Bethlehem truck in
the company's wholesale department.
In the October 1 issue of Motor West
an error was made in stating that he
had been appointed advertising mana-
ger for the Renstrom organization.
Twin Fire Plug Branch in L. A.
The Twin Fire Spark Plug Co.. De-
troit, will open a branch in Los Ange-
les, Cal., shortly.
Seager Takes Jordan and Grant.
The S. F. Seager Co. has succeeded
the Oldsmobile Co. of California and
has taken over the distributing of
Jordan and Grant cars. The new com-
pany is headed by Schuyler F. Seager
as president. Seager was formerly
president of the Oldsmobile Co. of
California. The personnel of the old
company will be retained unchanged.
The J. W. Leavitt Co.. Los Angeles,
has taken the Oldsmobile agency for
Southern California.
Common Sense Luster in the East.
F. J. Kelley, manager of the Common
Sense Mfg. Co., San Francisco, manu-
facturer of Common Sense Luster Re-
storer for automobiles, has gone East
to interest capital there and form a
million dollar corporation which will
market his product throughout the
country. Kelley started in San Fran-
cisco as a peddler, working on cars
standing in the streets. Later he joined
forces with an automobile concern and
sold thousands oi dollars' worth of his
preparation. Finally he organized a
company of his own and Common
Sense Luster Restorer has proved its
excellent qualities in the offer, which
he refused, of $100,000 for the patent
rights on his luster restorer. While in
the East he will open branches for dis-
tribution on the Atlantic seaboard.
ARNOLD OPENS NEW
BUILDING IN L. A.
Wade Gets Century-Plainfield.
Arrangements have juSt been com-
pleted with R. M. Wade and Co., of
Portland, Ore., to act as exclusive ter-
ritorial distributors of Century-Plain-
field tires for Oregon. Western Wash-
ington, Western Idaho and Montana.
The R. M. Wade Co. has a branch
'house in Spokane and is the authorized
Ford agent for the surrounding terri-
tory. The company has also added an
automobile accessory department to
its business and will handle a few im-
portant lines, among which Century-
Plainfield tires will be the leader. The
Wade company is an old jobbing house
and well established, having been in
business in Portland for fifty-two
years.
Gerlinger Joins Selden Truck.
Sales Director H. T. Boulden, of the
Selden Truck Sales Co., Rochester, N.
Y., has just added another string to
his bow of division sales managers;
this time in no less a personage than
Edw. E. Gerlinger, who is well known
on the Pacific Coast for his construc-
tive work in establishing the Federal
Co. in that part of the country. For
a time Mr. Gerlinger headed the Ger-
linger Motor Car Co. of Portland, Ore.,
as vice-president and general manager,
with branches at San Francisco and
Seattle.
, As Pacific Coast sales manager of
the Selden Truck Sales Co. he will be
in charge of that company's business
in the territory extending from San
Diego to Vancouver, and inland to
Salt Lake. City, with headquarters at
San Francisco.
The appointment of Mr. Gerlinger
to this most important post in the Sel-
den organization completes a chain of
factory division representatives ex-
tended over the entire United States
and the commencing of an aggressive
campaign for domestic representation.
Elgin Representative Visits South.
J. P. Winterson, representative for
the Elgin Motor Car Corp., Chicago,
111., is now a visitor in Los Angeles in
the interests of his company and in-
vestigating the local motor car field.
Agent for A. & H. On Coast.
George E. Starr has been appointed
Pacific Coast agent for the A. & H.
Mfg. Co.. New York, manufacturer of
A. & H. valve threaders.
Handsome Structure Downtown Will
Supplement Present Olive St. Quar-
ters in Automobile Row.
Harold L. Arnold, distributor of
Hudson and Dodge cars and Vim
trucks in Southern California, recent-
ly opened his fine, new down-town
building in Los Angeles to the public.
The new structure, located on the
northwest corner of Seventh street
and Grand Ave., represents an outlay
of about $100,000. It is two stories in
height and faces for 100 feet on Sev-
enth St. and 105 feet on Grand Ave.
The construction is brick and con-
crete, with an outer surface of white
cement plaster. Plate glass makes up
the greater proportion of the frontage
on both Seventh and Grand, furnish-
ing unusually good daylight condi-
tions. The company's offices will be
located on a mezzanine floor. The
new building is located in the center
of the new business district now grow-
ing up along West Seventh St. It is
understood that the older Arnold
quarters at 1112-34 S. Olive St. will be
retained indefinitely. During the
twelve months ended August 1, the
Arnold company sold 3.159 cars.
Gaffney Manages Lord Used Cars.
George Gaflfney has been appointed
manager of the used car department
of the Lord Motor Car Co., Los An-
geles, Cal., Maxwell and Velie dealers.
Heads Lexington Sales in South.
H. L. Perkins, formerly connected
with the Irving Motor Car Co., Los
Angeles, Cole car dealers, has resigned
to become sales manager for Wisdom
& Co., Los Angeles, distributors of
Lexington cars in Southern California
and Arizona.
Sapp Represents Columbia on Coast.
W. D. Sapp has been appointed
Pacific Coast representative for the
Columbia Motors Co., Detroit.
Christy Walsh with Van Patten.
Christy Walsh, former advertising
manager for the L. H. Rose-Chalmers
Co., San Francisco, Cal., has been
called to New York, where he will
take a prominent position with the
\'an Patten Advertising Agency.
Hayes Wheel Branch on Coast.
Castle & Kyte. sales agency for
Hayes wire wheels, will open a Coast
branch shortly. Mr. Kyte of the firm
is at present a visitlTPbp^tJj^ jC^a>
Digitized by
Page 12
MOTOR WEST
Noveii^>er I. 1917
ARIZONA REPORTS
18,791 CARS OCT. 1
Increased Registrations of Motor Cars
Follows State's Development of
Good Roads System.
Arizona is rapidly rounding out her
system of good roads and keeping pace
with this work as a natural result is
the state's development as a motor car
field. Registrations of new cars
during the past two months have ex-
ceeded 2,()00, and prior to this, on July
1, 1917, over 16,000 automobiles had
been licensed within the state. By Oct.
1 this had increased to 18,791, w4iich
would mean a ratio of one car to ap-
proximately every 16 persons. The in-
crease in automobiles is but a reflec-
tion of the general prosperity existing
throughout the state in all branches
of the mining, cattle and farming in-
dustries.
Bearings Service Head on Coast.
Ralph S. Lane, president of the
Bearings Service Co., Detroit, recent-
ly visited San Francisco on an inspec-
tion tour, taking in the twelve branch-
es of the company west of Chicago.
Nate LaVene Forms Agency.
Nate LeV^ene, of San Francisco, for
years connected with the Hooper-
Honig-Cooper Advertising Agency,
resigned and will form an agency of
his own, to specialize on automobile
accounts.
Latham Heads Goodrich in Salt Lake.
E. M. Latham has been appointed
manager of the f^. V. (Goodrich Rubber
Co.'s local store in Salt Lake City,
Utah. He succeeds G. M. Gay, who
has been transferred to the company's
branch in Los Angeles, Cal., where he
will be general adjuster for the entire
West.
Simpson Over Nash in Salt Lake.
Carl J. Simpson, vice-president of
the Pacific Xash Motor Co., has taken
charge of the Nash car and truck dis-
tributing branch in Salt Lake City,
Utah, and will act as inter-mountain
<listrict manager.
Martin, of Cassidy, Visits L. A.
A. L. Martin, who was recently ap-
pointed Western manager for the
iMlward A. Cassidy Co., Inc., left Los
Angeles recently after a week's visit.
He will represent west of Denver the
various lines of the Edward A. Cas-
sidy Co.. including the Xoviol Cona-
phore lens, which is handled on the
Pacific Coast by Chanslor & Lyon,
tock-Xichols, and others.
Republic Truck in Beet-Hauling Test.
F. D. Johnson, field agriculturist for
the Amalgamated Sugar Co., Kimber-
ly, Ida., thought the demonstration of
a two-ton Republic truck at Twin
Falls. Ida., of sufficient importance to
all beet-growers to attend. In his re-
port, Johnson says: "The Republic
truck was required to carr>' a load in
excess of its capacity over ground that
had been plowed to a depth of ten
inches. I drove it over the plowed
surface in forward and reverse direc-
tions, at times carr>'ing the added
weight of four men. Each test to
which the truck was subjected was
performed in so commendable a man-
ner as to justify my unqualified in-
dorsement of its adaptability to sugar
beet and potato hauling." The same
day a two-ton ^Republic carried forty-
two bags of cement, weighing a total
of 4,032 pounds, back and forth over
the same plowed land, clinching its
argument as the supplanter of the
horse in farm hauling.
Anderson Retails Fords in Salt Lake.
Morgan Anderson, connected for the
past year with the Ford Motor Co.,
Salt Lake City, Utah, has joined the
sales department of the Universal Car
Co., of the same city, and will be re-
tail distributor of Ford cars.
Northwest Co. Takes Nash.
The Northwest Motor Co., Seattle,
Wash., has been appointed Xash
agency succeeding Eaton & Campbell,
who have relinquished the agency.
Tacoma Law Hinders Car Thefts.
An ordinance has been passed in
Tacoma, Wash., preventing '*automo-
bile camouflage." It provides that
every public garage must make a daily
report to the police of the cars left
with them, including the identification
numbers on the machines and a full
description.
To Manage Club of West Washington.
Douglas A. Shelor has been named
manager of the Automobile Club of
Western Washington.
Young Manages Smith Bros. Sales.
A. M. Young has been appointed
sales manager of Smith Bros., Los
Angeles, Cal*., distributors of Peerless
and Paige cars. Young is a pioneer
automobile man in Southern California
and introduced the Paige car in that
territory.
G. & J. Tire Agent in Oakland.
R. N^. McKinnon and Elmer G. Cox
have formed the Cox-McKinnon Co..
Inc., Oakland, Cal., buying out and
succeeding C. A. Muller, to handle G.
& J. tires.
Salt Lake Has Strict Judge.
Salt Lake City motorists, who used
to fear only the loss of a few dollars
from their purses as a result of getting
pinched for speeding, now face jail
sentences and perhaps the impounding
of their automobiles.
Judge W. H. Wilkins. new police
judge, has already sentenced six men
to jail for speeding. One of the num-
ber was a professor of the University
of Utah, another a prominent realty
dealer of the city. The first got one
day in jail, the last twenty days, and
Judge Wilkins has given out an inter-
view in which he promises 30 days to
the next speeder found guilty.
The speed laws allow 25 miles on
avenues and streets outside the con-
gested business section. This, Judge
Wilkins believes, is too high — "express
train speed," he terms it. He is now
engaged in learning whether or not he
has the right to impound cars as well
as their owners.
Cowan Heads Leavitt Truck Dept.
W. K. Cowan, pioneer automobile
dealer in Los, has been appointed
manager of the commercial car de-
partment of the J. W. Leavitt Co.,
Chevrolet distributor. Cowan is well-
known as having been the first man in
Los Angeles who handled motor cars
as a business. His dealer experience
dates from 1899 and at one time he
was one of the largest distributors of
cars in Southern California.
T?kes Cb;»rge of Spokane Mack.
W. r. Barnes, Spokane. Wash., has
assumed charge of the Mack distrib-
uting station for the T. G. Young Co.,.
Spokane.
Lexington Agency in San Francisco.
The California Motor Sales Co., San
Francisco, has been formed to handle
the Lexington car in Northern Cali-
fornia. L. D. Allen is head of the new
company, acting as president and gen-
eral manager. The new agency has
located at 1319 Van Ness Ave.
Henderson Over S. F. Overland Sales.
F. A. Henderson has been appoint-
ed sales manager of the San Francisco
branch of the Willys-Overland Co.,
succeeding J. L. Holmes, who resigned
recently. The appointment was made
by C. T. Prall, who recently took
charge as manager of the branch.
Henderson was a former resident of
San Francisco, but has been for sev-
eral years with the central division of
the Willys-Overland Co.
Master Truck Dealers for Washington.
The Standard Motor Car Co.. Ta-
coma, Wash., has contracted to handle
Master trucks throughout the state of
Washington for a^^^^iod of fi>ie years.
Digitized by VjjOOQI^
November 1. 1917
MOTOR WEST
Page 13
Phila, Storage Battery in S. F.
The Pniladelphia Storage Batter>'
Co., of Philadelphia, will open a branch
office and stock depot in San Fran-
cisco early in Xovember. The com-
pany's first Coast Branch was opened
in Los Angeles a year ago and the
sale of "Diamond Grid" batteries has
grown to such an extent that another
branch is "necessary at San Francisco
in order to take care of the rapidly ex-
panding business in that locality.
The new branch will carry a com-
plete stock of starting batteries for all
automobiles and plates for assembling
vehicles batteries. The business will
be strictly wholesale in accordance
with the policy in effect at Los An-
geles.
Arthur Affeld will have charge of
the Los Angeles office and A. P. Clark
will operate the San Francisco office.
C. L. McWhorter, manager of the
Pacific Coast Division will make his
headquarters at the San Francisco
office. Mr. McWhorter has just re-
turned from a six-weeks' visit to the
factory.
The Philadelphia Company occupies
a unique position in the battery busi-
ness in the respect that it furnishes
90^ of all the batteries used in elec-
tric passenger vehicles. Its starting
battery product, which bears the trade
mark name of ''Diamond Grid,'* is
revolutionizing the starting battery
field on account of its non-buckling
plates and hard-wood long-life separa-
tors.
Consolidated Sales Gets S & M Lamp.
The Consolidated Sales Co., has been
appointed exclusive factory distribu-
tors for the S & M Lamp Co., of Los
Angeles.
Both the manufacturer and the dis-
tributor are well known. S & M is
the pioneer spotlight, Mr. Sherriffs,
the owner of the factory, having de-
signed the first windshield spotlight
ever seen in this country. Consoli-
dated Sales Co. is Coast distributor for
such well-known accessory manufac*
turers as C. A. Shaler Co., Osgood
Lens & Supply Co. The International
Rubber Co., The Hall-Thompson Co.,
and others.
The S & M spotlight complies fully
with the present California road light-
ing law. Mr. Sherriffs has patented a
bracket which makes it impossible to
raise the light above the legal limit of
42 inches, at the same time sacrificing
none of the mobility of the light, with-
out which it is useless.
A great compliment was bestowed
upon the S & M spotlight and the
Pacific Coast when Harry Stutz sev-
eral years ago chose it for factor>'
equipment on his car. Every Stutz de-
livered ever since bears an S & M.
Ha3mes Light 12 in High-Gear Record.
A new record for high-gear perform-
ance was recently established at Oak-
land by a Haynes Light Twelve seven-
passenger touring car. Wayne Cor-
bin, of the Haynes agency in that city,
driving a brand-new Haynes demon-
strator and carrying three other pas-
sengers, recently captured the silver
trophy offered by an Oakland news-
paper to the stock car climbing in
high gear to the highest point on
Mount Diablo, near Oakland. The
summit of the mountain is nearly 4,000
feet above sea level.
Corbin drove the Haynes 36 feet be-
yond the point reached by the previ-
ous holder of the cup, which was first
put up early last Spring and has been
held by several makes of cars since
that time. Rivalr>' for its possession
has been spirited as Mount Diablo is
declared to represent the hardest high-
gear test in the world.
The climb up Mount Diablo repre-
sents nearly 11 miles, every mile being
over a winding grade that eventually
reaches an altitude of 3,867 feet above
sea level. Nearly all cars require the
constant use of second gear to make
the climb, and then resort to low gear
on the final steep pitch. The point
reached by Corbin was half-way up
this last stretch.
THREE PER CENT
ON MAKER'S PRICE
Cal. Registers 285,863 Cars.
Registrations of automobiles in Cali-
fornia total 285,863, according to
figures issued for Oct. 21 by N. A.
French, superintendent of the state
motor vehicle department. The re-
ceipts from tagging automobiles
amounted to $2,649,580 on the same
date. Motor car dealers numbered
2,269 and have paid in total fees of
$48,087.
Mission Bell Selected, Wide Choice.
The mission bell which will appear
as the California state seal upon 1918
motor vehicle license plates was se-
lected from out of more than two
dozen suggestions. Among the other
seals suggested were Mount Lassen,
Mount Shasta, fruit, oranges, grapes,
prunes, sequoias, miner's pick and
pan, nuggets, Marshall Monument and
the state capitol.
New Paige-Saxon Agency in Tacoma.
The Paige-Saxon Motor Co.. Taco-
ma, Wash., has been formed by Roy
A. Parnham and Otis Johnson and
has taken over the offices and plant of
J. B. Schabel at 1201 A St.
New Signal Agency in Spokane.
Logan & Bates, Spokane. Wash..
Chalmers car distributors, have taken
over the agency for the signal. O. R.
Spraeue will have charge of the com-
pany's truck department.
Rulings of Treasury Department on
Various Phases of War Revenue
Tax on Automobile Industry.
Manufacturers selling new automo-
biles, including trucks, on and after
Oct. 4, 1917, will pay a tax of 3 per
cent on the manufacturer's selling
price. This is the chief of the provi-
sions of the war revenue act which
affects the autpmobile industry, and
which are yet subject to final con-
firmation. The tax is levied on the
price the maker receives for the car —
not the list price, unless actually sold
for that. When the price is paid part
in money and part in other considera-
tions (second-hand car), the tax is
on the price and not on the actual
cash received. If the manufacturer
passes the tax on, the Treasury Depart-
ment believes that the price he receives
should include the present price of
the car plus the tax collected. For ex-
ample, if the manufacturer sells the car
for $800 plus the war tax, $24, the
government will assess the tax of 3
per cent on $824, the price he receives
in making the sale. Thus, to receive
his full $800, the manufacturer would
have to bill his price at $824.74, of
which 3 per cent or $24.74, will be paid
to the government, leaving the manu-
facturer his $800 net. Wholesalers or
combined wholesalers-retailers, hold-
ing new motor cars and trucks, for
sale, Oct. 4, 1917, are taxed V/i per
cent on what was paid to the manu-
facturer. They will not be taxed,
however, on automobiles sold and de-
livered before May 9, 1917, on which
title is retained as security for pay-
ment of purchase money. The Trea-
sury officials are disposed to consider
second-hand cars not taxable. Chassis
will be taxed. Extras will be taxed
when shipped with the car and making
one sale. If the car, however, is ship-
ped regular and extras purchased extra,
extras will not be taxed.
A. H. Coates Changes Location.
Alfred H. Coates, Western repre-
sentative for the Sheldon Axle &
Spring Co., Wilkes-Barre, Pa., the
Whitney Mfg. Co., Hartford, Conn.,
the Standard Roller Bearing Co., Phila-
delphia. Pa., and the Kellogg Mfg. Co.,
Rochester, N. Y.. has moved to 41
Spear St., San Francisco. He will
carry a complete line of all parts for
Sheldon worm-drive axles.
Grant Car Agent in Seattle.
The Campbell Motor Car Co., Se-
attle, Wash., has succeeded the Grant-
Coffin-Campbell Co., as Grant car dis-
tributor.
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Page 14
MOTOR WEST
November I. 1917
Ready for Los Angeles Seventh Motor Show
One Hundred and Three Exhibitors Will Occupy Nearly 90,000 Square Feet of Space in
the Billy Sunday Tabernacle and Inter-communicating Tents — Decorations Will
be Unusually Beautiful — Statistics Show Los Angeles' Pre-eminence
as Automobile Capital of Southwest
WITFI a total of nearly 90,000 square feet of space
assigned to more than 100 exhibitors, the seventh
annual exhibition of the Los Angeles Motor Car
Dealers' Association will be by far the most pretentious
affair of the kind ever held west of the Mississippi River.
The show will be held November 12-17 in the huge Billy-
Sunday Tabernacle in combination with three enormous
inter-communicating tents. The entire show will be on
one level, there being no stairs to climb or descend in pass-
ing to and fro between the Tabernacle and the tents. If,
at the end of the sixth day, there appears to be a demand
for it, the committee in charge will extend the show for
three days into the following week — the 19th, 20th and
21st of November.
The Show Committee — P. H. Greer, Ralph Hamlin, J.
A. Stoner and Harold L. Arnold — with J. S. Conwell,
EXHIBITOBS OF PASSENGER CABS.
Tabernacle.
Earl V. Armstrong, Inc Chandler
J. V. Baldwin Motor Co Saxon and Mitchell
Walter M. Brown Co Stntz
W. J. Burt Motor Car Co Aubnin
W. E. Bush Plcrce-Arrow
Empire Motor Sales Co Empire
Al. O. Faulkner Co Marmon
Greer-Rohhins Co Chalmers and Hupmobile
Howard Auto Co Buick
Leach Motor Car Co Premier, Liberty, Dort and Kiag
Locomobile Co. of America Locomobile
Lord Motor Oar Co Maxwell and Velle
George 1, Lufkin 9t Co Pathfinder
H. 0. McVey Co. Oakland and National
Motors Distributing Co. of So. Cal. Roamer
Oldsmobile Co. Oldsmobile
ReiUy Motor Oar Co Moon
Eugene Schuler Co Pilot
Smith Bros. Paige and Peerless
Scott k Hoadley Stanley Steamer
Steele Motor Sales Co Elcar
I. H. Stratton Co Westcott
Studebaker Corp. of America Studebaker
White Auto Co White
The Winton Co Wlnton
Wisdom k Co Lexingtcm
Wright Motor Oar Co Inter-State
East Tent.
C. 8. Anthony Glide
Harold L. Arnold Hudson and Dodge
Anderson Electric Oar Co Detroit Electric
Apperson Motor Car Co. Apperson
Conwell-Hathaway Co. Monroe
Ralph Hamlin Franklin 9t Scripps-Booth
J. W. Leavltt h Co Chevrolet
McFarlan-Paclflc Co. McFarlan
Owen Mag. Sales Corp Owen Magnetic, Marion Handley
PhiUlps Distributing Co Daniels
Southwest Motors Co Columbia
Troy Motor Sales Co. Nash
Turner- Whitford Co. Ross, Detroiter, Woods Dual Power
South Tent.
Lynn 0. Buxton Steams-Knight
Irving Motor Oar Co Cole
Don liee Cadillac
Pacific KlsselKar Branch KisselKar, Briscoe, Doble
Speers Motor Co. Haynes and Grant
president of Los Angeles City Council, as manager, have
been at work on the details of the exhibition for the past
six weeks, and have only awaited the departure of the
Reverend Billy in order to complete the work of prepar-
ing the building and erecting the tents.
The enormous demand for space, and the makeshifts
the Show Committee was compelled to adopt in order to
provide for it, again brought to the front the necessity
for a building in Los Angeles of sufficient size to house
exhibitions and accommodate large conventions. The
metropolis of Southern California is favored of the gods
in that, if everything else fails, tents may be erected in a
short time, and, with good weather practically assured,
shows, conventions or revivals may be conducted for
weeks at a time without fear of the elements. Even Billy
Sunday must admit that Los Angeles is something of a
dry town, inasmuch as the precipitation during his six
weeks' revival has been practically nil. The committee
which backed him in his recent drive on the devil's forces
will have an unexpected addition to their receipts from
the rental paid for the Tabernacle, which, it is said, will
be torn down immediately after the show.
Los Angeles, the tenth city in point of population in
the United States, and the twenty-sixth in the list in the
total value of manufactured products, is without a build-
ing of suitable size to house a show of any great propor-
tions. San Francisco, Denver, and many other Middle
Western and Coast cities are well provided in this respect.
The possession of an adequate municipal auditorium is
a recognized asset for any metropolitan city, and Los An-
geles must be considered provincial until she shall have
equipped herself with a building amply large to house the
annually recurring automobile show and other exhibitions
and conventions.
That Los Angeles, as the premier motoring center of
the Pacific Coast, should open the show season west of
the Rockies, is but natural. In no other city in this sec-
tion has motoring obtained such a firm hold. In no city
in this territory are the annual sales so large. Indeed,
few Eastern municipalities can point to a volume of sales
equal to that of Los Angeles, while its proportion of
motor cars per thousand of population is greater possibly
than that of any large city in the United States.
That the automobile and accessories business in Los
Angeles is on a firm and enduring basis may be gathered
from the character of the establishments which house
the many companies engaged. Only a few years ago any
kind of a ramshackle wooden structure was deemed suffi-
cient in the way of a home. Now concrete and steel build-
ings, costing in many cases hundreds of thousands of dol-
lars, are the rule. The accompanying pages will give
some idea of the character of the architecture and the
scope of some of the principal buildings. Not a few of
these buildings have just been completed or are still in
process of construction, while several companies have
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November 1. 1917
MOTOR
WEST
Page 15
perfected plans for new buildings upon which work will
he started in the very near future.
Nearly 90,000 Square Feet of Space Sold.
The show will open Monday, Xovember 12th. at 2 p.m.
Each day the show will open at 9:30 a.m. and will close
at 10:45 p.m. The exhibit is under the general direction
of J. S. Conwell. supported by the following committee:
P. H. (ireer (chairman). Harold L. Arnold, Ralph Ham-
lin and J. A. Stoner.
Floor space covering an area of nearly 90,000 square
feet will be devoted to the display of pleasure cars, trucks,
trailers and accessories.
One hundred and three exhibits will be housed in the
main building and tents. The tabernacle will contain
pleasure cars only, the East tent will be occupied by ex-
hibits of pleasure cars and trucks, while the North tent
will be given over to the exclusive display of trucks, trail-
ers and tractors.
The main entrance will be through the South tent on
the Pico street side. Beneath this top there will be a
number of pleasure cars surrounding a completely ar-
mored "tank" car, a duplicate of the steel monsters of
destruction which are now being used to advantage by
the Allies on the European war front.
Xo other engines of annihilation have attracted as
much attention or speculation as these big mobile forts
with the possible exception of the giant howitzers with
which Germany startled the world at the outbreak of the
war. The **tanks," according to correspondents, are able
to clamber over trenches, crush down buildings and
barbed wire entanglements, cross small streams and go
wherever their pilots choose to direct them. In addition
to the "tank" car. the show committee will exhibit sev-
eral armored automobiles.
A decorative scheme of unusual beauty has been worked
out for the exhibition. Giant palms, flowers and potted
plants in profusion will be placed throughout the main
building and tents and the whole will be brilliantly lighted
by the liberal use of high-powered nitrogen lamps. Floors
will be laid over the entire ground space and the flooring
will be covered with "silence fabric" in both aisles and ex-
hibits. Three band stands will be erected in the main
building, which will also house the headquarters for the
management, the press and rest rooms.
The Automobile Club of Southern California will sign
the entire show, including all makes of cars and acces-
sories. These signs will carry the name of the exhibitor and
the name of the car or accessory. They will be the regu-
EXHIBITORS OF MOTOR TRUCKS.
East Tent.
C. S. Anthony Signal and Avery Tractor
Antocar Sales & Service Co Autocar
Bamett Auto Body Co Truck attachment, Bamett body
W. E. Bush.: Fierce-Arrow
Lord Motor Car Co Maxwell
McFarlan-Facific Co Stewart
H. L. MiUer LitUe Oiant
Pacific KlsselKar Branch KisselKar and Federal
Service Truck Co. of Cal. Service
F. Ml Sinsabaugh Qramm, Commerce and Menominee
Studebaker Corp. of America Studebaker
Troy Motor Sales Co Nash
U. ited Motors Co. Olson Truck Attachment
Olds, Banta & Smith Woodward Truck Attachment
North Tent.
Harold L. Arnold Vim
International Mack Corp Mack and Saurer
J. W. Leavitt 9t Co Chevrolet
Moreland Motor Truck Co Moreland
H. O. Pendell Denby, Koehler and Winther
D. F. Foyer Truck Co Republic
White Auto Co White
lar club road sign made in colors to harmonize with the
general decorative scheme.
The growing interest taken by motor car manufacturers
and dealers in motor car shows of the Los Angeles Motor
Car Dealers' Association is evidenced by the fact that
practically every well-known car made in the United States
will be represented. This year's ground space shows an
increase in area of 50 per cent over last year's show.
The scene of this year's show is peculiarly strategic
from the attendance standpoint. The Billy Sunday taber-
nacle covers nearly a full city block close to the business
center of the city, and is served by a number of trunk
car lines. Carpenters are now at work transforming the
big structure into a palace of splendor. Where bare beams
once stood the art of the interior decorator is raising se-
ductive palms and trellised arbors. In the South tent or
main entrance of the show the side-walls will present a
panorama of marine warfare with battleships, destroyers
and submarines in action.
Something About Los Angeles* First Show.
Something over ten years ago when automobile row
centered around Tenth and Main streets, the motor car
dealers in Los Angeles suddenly were struck with the
appropriateness of holding their first automobile show.
The idea of motor car shows for the Pacific Coast was
still venturesomely novel, for the first national show had
been held but six vears before. The Pacific Coast, how-
THE MEN' WHO WILL HAVT. CHARGE OF THE SEVENTH ANNUAL SHOW OF THE LOS ANGELES DEALTO8,
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Page 16 M O T O R W E S T November 1. 1917
Photo by Hughes
(1) J. W. Loavitt & Co., Chevrolet. (2) Ralph Hamlin, Franklin and Srripps-Hooth and Selden Trucks. (3) J. V. Baldwin Motor Co..
Mitchell and Sa.\;>n. (4) GreerRobbina Co., Chalmers and Hupmobile. (5) Where Ilanshue handles the Apperson. (fi) Headquarters of the
Oldsmobile Co. of California. (7) Geo. R. Bentel Co., Mercer and Jordan, one of the finest on the Ci)nst. (8) Factory branch of the Loco-''
mobile Co. (9) ChavS. H. Thompson. Jackson and Hollier. (10) Headqtiarters of Studibaker in Southern California. (11) Troy Motor Salef!
Co. quaiters. home of the Nash passenger cars and trucks. (12) I. H. Siratton Co.. repn st iitatives of the Westcott. (13) Irving Motor Car
Co., Cole. (14) Home of the Wri>;ht Motor Car Co., representative of the Inter-State oars.
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November I. 1917 M O T O R W E S T Page 1 7
Photo by Hughes
(15) William E. Bush, Pierce-Arrow cars and trucks. (16) Earl V. Armstrong's new building — Chandler. (17) Al Faulkner's hand-
some Marmon headquarters. (18) Where the Pathfinder, and Davis hold forth. (19) Pacific KisselKar Branch — KisselKar, Briscoe and Ford.
(20) Walter Brown's new Stutz agency building. (21) Factory branch of the Winton Co. (22) Conwell-Hathaway Co. — Monroe. (23)
Spe^TS Motor Co.'s new building — Haynes and Grant Six. (24) Smith Brothers — Peerless and Paige. (25) New home of Stanley Steam
car*. (26) Turner-Whitford Co. — Koss. Detroiter and Woods Dual Power. (27) Lynn C. Buxton — Stearns. (28) The Eugene Schuler
Co. — Pilot. (29) C. Will Kisden — Elgin and Allen cars. (30) Wisdom & Co. — Lexington and Elcar. (31) Owen Magnetic Sales Corp. —
Owrn Xag^netic and Rauch ft Lang electric. (32) Aston Motor Car Co. — Pullman.
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Page 18
MOTOR WEST
November K 1917
ACCESSORY EXHIBITORS.
Tabernacle.
Austin, Bryant 9t Carter, Fennsylyania Oils and Qreases
Auto Theft-Signal Sales Co., Auto Theft-Signal, Nu-Ra Lens,
Auto Gear & Parts Co., Gears and Axle Shafts
Ahlberg Bearing Co., Ball Bearings
Airsafe Inner Tire Co., Airsafe Inner Tires
Block-Scherfee Vaporizer Co., Block-Scherfee Vaporizer
Brookwell ft Co., Delion Tires
Brown ft Caine, Inc., Ignition and Lighting Supplies
Cambria Spring Co., Inc., Springs, Wheels and Bumpers
Champion Spark Plug Co., Spark Plugs
Dellamore, A. A., Dellamore Electric Turntable
Desmond's, Automobile Apparel
Ensign Carburetor Co., Ensign Carburetors
Firemen's Fund Insurance Co., Insurance
Hamilton Spring Insert Co., Hamilton Roller Bearings,
Spring Insert, Shock Absorber
Hobbs Storage Battery Corporation, Hobbs Storage Batteries
Ihternational Sales Co., Gates Half -Sole Tires
Kaufman ft Stone, Spotlights
Lichtenberger-Ferguson Co., Norwalk Tires
London ft Lancashire Fire Ins. Co. (Rule ft Sons, Agents),
Insurance
Luard-Tetzlaff, Automobile Repairs
Los Angeles ft Salt Lake Railway, Literature
M. ft H. Novelty Co., Gear-Shift Extension ft Tire Lock
M. ft M. Oil Co., Oils and Greases
Miller Carburetor Sales Co., Miller Carburetors
Moore, Leslie E., Inc., Lemco Auto and Camp Products
Nitrolene Sales Co., Nitrolene Oil, Windshield Cleaner,
Affinity Spark Plugs
Pacific Ball Bearing Co., Ball Bearings
Pacific Rubber Co., Horseshoe Tires
Panama Lubricants Co., Vamishine, Pennzoil
Pacific Auto Sales Co., L. ft B. Truck Attachment, Corser
Carburetor
Presto Cloth Mfg. Co., Presto Cloth
Puente Oil Co., Oils and Greases
Richfield Oil Co., Oils and Greases
Safetyford Starter Co.. Ford Starter and Accessories
Savage Tire Corporation, Savage Tires
Smith-Booth-Usher Co., Automobile Machinery
L. Sonneborn Sons, Inc., Oils and Greases
Specialties Mfg. Co., Vulcanizers' Materials
Stems Tire ft Tube Co., Puncture-proof, Blowout-proof tubes
Strifler ft Shannon, Tire Carriers
Tire Construction Co., Tires
Tractor Train Co., Auxiliary Transmission and Special Ford
Brake
United States Spring Co., Automobile and Truck Springs
U. S. Air Compressor Co. of Cal., Air Compressor
Western Auto Electric Co., Connecticut Lights and Willard
Batteries
ever, and Southern California in particular, had received
the first crude and unbeautiful attempts of the automo-
bile makers with an enthusiasm matched in no other part
of the country. The local industry in motor cars was just
beginning to lengthen its stride out of a crawl in 1907 and
was checked but little by the hard times period that sud-
denly set in toward the end of the year. Thirty-six deal-
ers brought together fifty-one makes of cars under the
roof of Morley's Rink on Grand Ave., in February, 1907.
In the list of exhibitors appear names that would ring
unfamiliarly to all but the old-time automobile men, such
as Acme, Aerocar, Christman. Dolson, Duro. Elmore.
Grout, Lambert, Marvel, Mora, Northern, Pierce-Racine.
Queen, St. Louis. Tourist, Waltham, Orient and Wayne.
Net profits of $<S,0()0 out of the reccii)ts satisfied the show
management that an annual motor car show would hence-
forth prove a profitable detail in the career of the auto-
mobile industry in Southern California.
The majority of the car dealer firms of ten years ago
were located along Main street between Eighth and
Washington streets. That the trend to the southwest,
however, had already set in, is found in a 1907 issue of
^fotor West: "Automobile row is gradually moving
southwest. A short time ago there were few garaj^t-
south of Tenth street; now there are many, and in br-
other year there will be a big bunch south of Pico."
Going Back to Early Days of Industry.
In the year 1895 newspapers and magazines carried
stories from abroad regarding the remarkable success the
French were achieving in building self-propelled vehicles-
called automobiles. There was a bicycle dealer in Lus
Angeles at that time by the name of W. K. Cowan and
the description of the "Horseless carriages" filled him with
more than a passing interest. "If I can ever get hold of
any of those things, Vm going to sell them here in Los
Angeles," Cowan declared to his family. That was the
inception of the automobile business in Los Angeles. In
the year 1899 Mr. Cowan did get hold of one of those
things, and sold it, and the automobile business was born
in this city.
Whether Mr. Cowan dreamed at the time he made hi>
initial sale that the single transaction of that day, would
eighteen years later develop into an annual business of
upwards of $20,000,000, that more than one Los Angeles
distributor would count his yearly sales by thousands, and
that the new industry would utterly transform the trans-
portation problem is hard to say. At any rate he was the
first Angeleno with vision to see that there were possi-
bilities in the automobile business. And if confirmation
of his wisdom were needed, anyone may receive it by
visiting the Billy Sunday taberrmcle and inspecting the
wonderful display of motor cars that will be on exhibition
there from November 12th to 17th.
There was no section of the entire United States that
more enthusiastically welcomed the automobile than did
Southern California. As Former Ambassador Gerard told
a Los Angeles audience, the United States was settled by
people who were dissatisfied with things in Europe,
and that California was settled by people who were dis-
satisfied with things in the East. Therefore it was only
natural that to a people least content with the existing
order of things the new method of transportation appealed
with unusual force. The West has ever been noted for
a readier acceptance of things that were new than the
more conservative East, and Southern California in par-
ticular welcomed the automobile like a boy welcome*^ a
new red wagon on Christmas morning.
Of course the fact that automobiling was a pleasure all
the year round had something to do with it, but aside from
this there was another reason. The Southwest is a land
of magnificent distances, and its inhabitants welcomed an
invention that could annihilate them. And the pioneer
outomobile dealers of Los Angeles were not content to
drive their wares cautiously around the best roads they
possessed ; they fiercely attacked their mountains and their
deserts. Over a trackless desert they raced from Los An-
geles to Phoenix; they urged their wheezing chariots over
the heart-breaking Baldy race course; they performed
such prodigies of endurance as driving a single-cylinder
car in a non-stop run from Los Angeles to San Francisco.
To the early dealers of Los Angeles who set about in such
a whirlwind fashion to demonstrate the practicability of
the one-and two-lungers of those pioneer days, the auto-
mobile business of the West owes a lasting debt of grati-
tude.
Such conservatism as there was in the Southwest re-
garding automobiles was scattered to the winds by these
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No%ember 1, 1917 M O T O R W E S T Page 19
Photo by Hughes
(1) Hup*' assembly plant of the Ford Motor Co. (2) Salesrooms of the Howard Automobile Co., representinp the Buiek. (3) Willys-
Overland building is one of the finest in Los Angeles. (4) Architect's drawing of the new building of the Leach Motor Car Co. — Premier,
Lilwrty, Dort, King. (5) Reilly Motor Car Co. — Moon. (6) Lord Motor Car Co. — Maxwell and Velie. (7) Lo.s .Vngeles quarters <»f Don Lee.
who represents the Cadillac. (8) Motors Distributing Co. — Roamer. (9) Earl C. .\nthony, Inc.. agents for the Packard and Reo. (11) Wher*»
the H. C. McVey Co. handles the Oakland. (12) W. J. Burt Motor Car Co. — Auburn. (13) McFarlan Pacific Co., where the McFarlan and
Kin! parisenger cars and the Stewart and Indiana trucks are handled. (14) Harold L. Arnold's Olive street quarters, where the Hudson and
Dodge passenger cars and the Vim truck are handled. (15) Olive street quaiters of the F]nii)irc Motor Sabs Co. (Hi Handsome new build-
ing just er«»cted by Harold L. Arnold at Seventh and Grand Ave.
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Page 20
MOTOR WEST
November 1. 1917
X)OMPABISON OF AUTOMOBILE REGISTRATIONS IN
SOUTHERN CALIFORNIA JUNE 30, 1916,
AND JUNE 30, 1917.
Registered Registered
Counties. June 30, '16 June 30, '17
Imperial 2,262 3,399
Kern 4,414 6,399
Los Angeles 63,137 78,143
Orange 5,410 6,864
Riverside 3,251 4.228
San Diego 7,544 8.987
San Bernardino 5,215 6,404
San Luis Obispo 1,267 1,921
Santa Barbara 3,157 4,354
Ventura 2,098 2,737
Total 97,755 123,436
early achievements. The newspapers chronicled them to
such an extent that newspaper automobile sections were
born, the first in the United States. The public followed
the doings of the famous cars of those days as keenly as
they watch the baseball world's series today. Black Bess,
Tobasco the First, the Elmore Bull-dog and the Franklin
Greyhound each had their hosts of enthusiastic backers.
From enthusiasm they graduated to ownership.
Once owners they became boosters for good roads. They
realized that the best automobile is at a decided disad-
vantage on a poor road. Los Angeles County ten years
ago passed a bond issue for ?3.0()0,000 for good roads.
How many million dollars worth of automobiles were pur-
chased as a direct result of that bond issue it is impossible
to figure, but it is certain that the sales of cars increased
by leaps and bounds. Good health unfortunately is not
contagious, but good roads are. Other Southern counties
passed good roads bond issues, the State of California it-
self passed bond issues totalling $33.(X)0,000, and California
took rank as one of the foremost state in the Union in the
matter of good roads. Los .\ngeles County alone today
has 1099 miles of paved road, and Southern California
2344 miles.
The natural result of such roads is satisfied owners of
automobiles. Cars attain mileages that are enormous with-
out showing signs of excessive wear. Tires give service
that in the East would be considered phenomenal. Trucks,
heavy-duty trucks, cover as high as 8() miles in the course
of a day's work. Given a good right-of-way such as
Southern California machines possess, and the inherent
usefulness of the automobile is immensely increased.
Southern California Ideal Testing Ground.
There is another angle to Southern California usage,
however. It presents some angles more difficult than any-
thing the East presents. The State highway from Los
Angeles to San Francisco by the Valley route climbs the
famous Ridge road, over a 4000-foot summit. The summer
heat over this long climb frequently rises above the 100-
degrec mark. It is a test of cooling ability rather more
excessive than anything to be had around Detroit, and
as a consequence Eastern engineering theory has some-
times had to be revised to meet the facts of California
practice. More than one of the best Detroit factories has
awakened to the advisability of using Southern California
as a testing ground for their new models.
The same lack of conservatism that led Southern Cali-
fornians to quickly adopt the use of the automobile, early
gave them a discontent for the standard colors, the stand-
ard bodies and the standard toi)s of the regular product
of the Detroit factories. Nowhere in the United States
are there to be seen as many smart special bodies, tops
and new startling color schemes as on the automobiles of
Los Angeles. The big movie colonies of Los Angeles and
Hollywood have done their part in this crusade against
the commonplace. Of a more or less temperamental dis-
position, the average movie star exhibits his temperament
by driving a car that is decidedly different. Upholstered
in flowered chintz, glittering with plate glass, and camou-
flaged with Apache red, ocean green, Aurora Borealis pink
or some other modest shade of color, the car of the movie
actor would unquestionably never be recognized by the
modest Detroit factory that gave it birth. Nevertheless,
a careful study of Los Angeles styles would do much to
improve many Detroit designers' ideas, and more than one
smart motor fashion has originated in the shops of Los
Angeles.
Since Southern California has admittedly developed a
distinctive style of architecture for her homes to meet
the out-of-door possibilities of her climate, it is only
natural that the Southern California motor car owner
should develop a style of motor design to meet his needs.
The smart victoria top is nowhere in greater evidence than
on Los Angeles machines, and from the tiny port-hole
effect of plate glass in the side and back, the newest vic-
toria tops contain large sheets of heavy plate, giving un-
restricted view at either side, while the style of the top per-
mits the rear seat occupant to get the benefit of larger
quantities of Southern California's well-known climate-
By virtue of the thousands of wealthy Eastern visitors
who spend their winters in the fashionable colonies of
Beverly Hills, Oak Knoll, Orange Grove avenue and
Montecito, it is probable that the upper-crust of ultra-
fashionable and ultra-expensive motor cars is rather thick-
er in Southern California than in any other portion of the
country outside of New York. And the size of the motor
market that the ten southern counties of the Golden State
presents is best evidenced by the fact that there are in
operation in Southern California no less than a hundred
million dollars* worth of motor cars. The state registra-
tion lists at the close of June, 1917, show a total registra-
tion of 123,436 automobiles in the counties of Imperial,
Kern, Los Angeles, Orange, Riverside, San Diego, San
Bernardino, San Luis Obispo, Santa Barbara and Ven-
tura. Figuring an average value of $800 per car, this gives
a total of $98,748,800 worth of motor cars, and the sales in
the four months since at the customary rate, would easily
bring the total well past the hundred million mark. To
meet the demands of the public that has invested this huge
sum in quick transportation, there are established in the
CAB DEALEBS, ACCESSORY DEALERS, GARAGES AND
REPAIR SHOPS IN SOXTTHERN CAUFORNIA.
Car Accessories Garages ft
Dealers. Dealers. Rep. Shops.
21 31 19
21 43 27
316 542 369
56 61 48
29 53 44
46 87 68
34 41 28
11 22 16
51 67 38
27 46 31
Counties.
Imperial
Kern
Los Angeles
Orange
Riverside
San Diego
Santa Barbara ..
San Luis Obispo
San Bernardino .
Ventura
Totals
612
993
678
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Novcsiber 1. 1917 M O T O R W E S T Page 21
Photo by Hughes
(1) Present plant of the Morelund Motor Truck Co., to be continnecl after new Hurbank plant is occupied. (2) Home of the General
Vehicle Electric Truck. (3) Quarters of the Smith Forma Truck Co. (4) Where the Autocar Truck holds forth. (5) Home of the Little
Giant Truck. (6) Factory branch of the Wichita Falls Motor Co., makers of the Wichita Truck. (7) Headquarters of the Mack Motor Truck
Co., representing the Mack and Saurer Trucks. (8) Home of the D. F. Poyer Truck Co., Southern California representatives of the Republic
Truck. (9) Where F. G. Sinsabaugh handles the Menominee and Gramm-Bernstein Trucks. (10) New building of H. G. Pendell, who repre-
sents Denby, Winther and Koehler Trucks. (11) Where Olds, Banta & Smith handle the Ralston Truck attachments.
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MOTOR
WEST
November 1, 1917
ten counties, 612 automobile dealers, 993 motor accessory
dealers, and 678 garages and repair shops.
With an automobile to every eleven persons in this fa-
vored territory it would seem to a person of pessimistic
tendencies that the automobile market would be narrow-
ing in Southern California. The reverse seems to be true,
however, and from the steadily increasing registration fig
urcs it is evident that the much-discussed "saturation
point" in Southern California at least, must be only an-
other name for the "vanishing point."
The real reason for this condition of affairs is unques-
tionably largely due to the good roads of Southern Cali-
fornia. The thousands of miles of perfect road that gives
the Eastern visitor a new idea of the pleasures that can
be extracted from the ownership of an automobile bring
yearly a host of motorists from less-favored communities
in the East. Last winter Alfred G. Reeves, manager of
the National Automobile Chamber of Commerce, visited
California and bore enthusiastic witness to this statement
in an address to the Los Angeles motor car dealers.
Reeves motored from San Erancisco to Los Angeles in
two days, covering 187 miles to Fresno the first day and
the remaining 260 to Los Angeles the second.
'*! never take a trip of such length in a single day in
the East," declared Reeves, "for the simple reason that it
is so exhausting that it leaves me unfit for work for two
or three days afterward. Yet it is a fact that the 260-mile
drive from Fresno to Los Angeles did not leave me tired
at all. I believe that I could drive the entire distance
from San Francisco to Los Angeles at a sitting without
being seriously fatigued. Your wonderful California bou-
levards certainly give a new meaning to long-distance
touring and a vastly added usefulness to the automobile."
And Reeves declared that he intended to make every ef-
fort to make another visit to California this season.
Once a Southern Californian owns an automobile, he
will always own one. Rather than be deprived of a car
he will sacrifice any other luxury, and — whisper it — some
necessities. Every adult Southern Californian is an ulti-
mate prospect, and nurses an ambition to own at least one
automobile. Every added mile of good roads built is an
added incentive to own a car. Every "Motor West" tour-
ing story that chronicles in detail the delights of motor-
ing to the beaches, the hills or the high Sierras is a new
reminder that life in Southern California is hardly worth
living without a car. In the 12 months from June 30,
1916. to June 30, 1917, the residents of Los Angeles
county alone bought 18.319 motor cars, as the state regis-
tration fcicrease shows. In Southern California the new
cars registered during the same period totaled 25,681.
Actually the sales were probably considerably in excess
of this, for many large wrecking establishments in the
city of Los Angeles conduct profitable businesses dissect-
ing old cars and selling the more valuable portions of
their anatomy. The current year will probably see 20.000
new buyers of cars in Los Angeles county, and a great
majority of this number will wander down the aisles ot
the automobile show during the coming week.
Although it does not hold a particularly high position
in the ranks of automobile manufacturing cities, Los An-
geles promises in the very near future to become the
greatest motor truck producing center west of the Miss-
issippi River. The completion of the immense new plant
of the Moreland Motor Truck Co. at Burbank and the
factory branch of the Republic Motor Truck Co. at Ver-
non — both suburbs of Los Angeles — will add much to the
importance of the Southern California metropolis in this
respect. The plant of the Kimball Motor Truck Co. is
also growing, while a half-dozen firms are engaged in the
building of truck attachments.
Passenger automobiles are assembled in Los An^ele*.
in large numbers by the Ford Motor Co., whose huge
plant was erected here to meet the heavy demand from
the Southern California district. The Homer Laughlin
Engineers* Corporation is building a front-drive car, and
at Culver City, a suburb, is located the pioneer miniature
motor car plant in this country, where the Culver toy car
is built.
It is as an accessories manufacturing center, however,
that the Los Angeles district is making such pronounced
progress. Many of the devices turned out here have
acquired national reputations, such, for instance, as
Hobbs Ijatteries: Corser, Ensign, Master and Miller car-
buretors; Silverbeam and S & M lamps; Miller motors;
Auto Theft Signal; Damon, Lusterall and Varnishine pol-
ishes; Martin shock absorbers; Cambria and United
States springs; G. L. W. spring oiler; Savage and Hen-
drie tires; L. & B. auxiliarv transmissions; Windshield
Cleaner device, and numerous others.
The following table shows the number of firms en-
gaged in the manufacture of automobile accessories in
the Los Angeles district on the 1st of January of the
present year, the figures being furnished by the Los An-
geles Chamber of Commerce;
Makers of No. Firms.
Ball Bearings 3
Bodies 42
Brakes 3
Bumpers 2
Curtain windows 2
Heel protectors 1
Ignition 6
Parts I
Radiators 17
Rubber sundries 3
8elf-starters 3
Supplies and sundries 48
Makers of No. Firms.
Tires and Tubes 2
Tires reconstructed 3
Tops 29
Tractor attachments 2
Trailers _ 6
Truck attachments ^ 6
Turn-table !. 1
Wheels 9
Windshields 4
Crude oil and distillate 16
Fuel oil 4
Lubricating oil 11
Total 224
Los Angeles is famous for the quality and style of the
bodies and tops turned out by its manufacturers. There
are no fewer than 42 firms which make a specialty of
body work, while there are 29 individuals and companies
specializing on tops. In the fuel and lubricating oil and
oil well supply business Los Angeles stands pre-erainent
among the Pacific Coast cities. It is the center of the
great California oil fields, and gasoline and lubricants
may be procured more cheaply in this section than pos-
sibly anywhere else in the United States — a not incon-
siderable factor in Los Angeles' pre-eminence as a motor-
ing center.
The following new manufacturing enterprises con-
nected with the automobile, automobile accessor>' and
allied industries have been started in Los Angeles, dur-
ing the first six months of the present year: Strifler &
Shannon, automobile tire carrier; Windshield Cleaning
Device Co., windshield cleaner: Los Angeles Auto Trac-
tor Co., tractor attachments: Morgagni Auto Body
Works, automobile bodies : Los Angeles Motor Car Co,,
tractors; Steemo Co.. automobile attachments; E. L.
Langbein, truck attachment; Auto Top & Body Works,
automobile tops and bodies; United Motors Co., truck
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November I. 1917 MOTOR WEST Page 23
Photo by Hughes
(1) Home of the Philadelphia Storage Battery Co. (2) Office and factory of llobbs Storage Battery Co., a Los Angeles concern.
(3) Firestone Tire & Rubber Co.'s new branch. (4) Western Rubber & Supply Co. (5) Home of the Goodrich Silvertown Cord Tires.
(6) Diamond Auto Works. (8) Kay & Burbank Co., Exide Battery Depot. (9) Weinstock-Nichols Co. (10) Jackson-Eno Rubber Co. * (11)
Where Earl Cooper handles Wisconsin motors. (12) Factory branch of Keaton Tire & Rubber Co. (13) United States Rubber Co. of Cali-
fornia. (14) E. A. Featherstone's new establishment. (15 Chanslor & Lyon's accessory house and top factory, largest of its kind on the
P»**ific Coast. (16) Lord & Pierce's electric garage and accessories house. (17) Los Angeles home of the McCoy Motor Supply Co.
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Page 24
MOTOR WEST
November 1. 1917
attachments; M. & H. Novelty Co., gear-shift levers:
Specialties Mfg. Co., vulcanizing devices; Specialty En-
gineering Co., gasoline mixer; Cedarwax Co., body pol-
ishes; Economy Trailer Co., automobile trailers; Kramer
Starter Co., automobile starters; Zahn Mfg. Co., automo-
bile tops; King Body Polish Mfg. Co., polishes; M. & M.
Oil Co., lubricating oils; Hafner-Hock Auto Works,
automobile bodies; Hodge Oil Co., lubricating oils; Per-
fection Auto Window Co., curtain automobile lights; and
Parker Rustproof Co., to rust-proof metals.
1 1 6 Models Listed for Denver's Annual Show
. The Denver Automobile Association Show Committee
has decided to bar ever>'thing of a freak nature in the
Motor Car Division, and the Accessory Division, during
its annual exhibition, November 12th to 18th, in the huge
local Auditorium. Only standard cars of different styles
will be shown. The following lines will show from one
to six models: Willys-Overland Co., Willys-Overland;
MacFarland Norton Co., Buick; Cadillac Motor Co..
Cadillac; Tom Botterill, Inc., Pierce, Hudson, Dodge:
W. W. Barnett, Oldsmobile; E. J. Johnson, Premier,
Chalmers; Mountain Motors Co.. Packard; G. W. Linger,
Mitchell; Piatt Fawcett Motor Co., Paige; F. C. Cullen,
Cole, Franklin, Studebaker; Roberts Automobile Co.,
Marmon; Carter Motor Co., King, Saxon. Liberty; Ex-
change Motor Co., Chevrolet, Dort, Grant; Miller Ray
Motor Co., KisselKars, Maxwell ; Apperson Motor Co.,
Apperson; Ford Motor Co., Ford; J. S. Morrison Auto
Co., Oakland; Dan B. Southard, Locomobile, Mercer;
A. T. Wilson Auto Co., Standard Eight; H. H. Heiser
Co., Velie; Merrick Motor Co., Marion-Handley, Crow-
Elkhart; L. E. Kelton Motor Co., Haines; H. J. Han-
non, Scripps-Booth; Colorado Motor Co.. Reo; Mulnix
Auto Sales Co., Monroe; Geo. H. Estabrook, Hollier,
Briscoe; Moore Hardy Co., Stephen Six; National Motor
Co., National; Lexington Auto Co., Lexington; Max-
well Chamberlin, Peerless; J. L. Armstrong, Winton ;
Jackson Motors Co., Jackson; L B. Humphreys, F.LA.T. ;
Detroit Electric Co., Detroit Electric; S. B. L Motor
Sales, Hupmobile; White Automobile Co., White: Ross
Motor Co., Yale, Colonial.
Fifty-one different makes of motor cars — one hundred
sixteen models in all — will be shown. Several limousines
and town cars, special jobs costing $10,000, will be the
features of the enclosed car class.
Plans are being made to hold a convention of all men
interested in the automobile industry, in its various
branches, in Denver during the show. A large group
consisting of prominent automobile men in all sections
of the state are working on a committee to organize a
State Automobile Trades Association at this convention,
for the benefit and advancement through co-operative
action, of the automobile trade, and for the elimination
of existing evils of the industry. The program contem-
plates instructive talks by men prominent in the State in
large industries which have a bearing on the automobile
business. The convention will be held during the morn-
ings of the 12th, 13th, and 14th, the show hours being in
the afternoon and evening.
Automobile Salon Dates Announced
The 1918 Automobile Salon will be held in the grand
ballroom of the Astor, New York, from January 2 to 9,
inclusive, and in the Elizabethan room of the Congress^
Chicago, from January 26 to February 2, inclusive.
The following officers were elected for the coming^
year: E. Lascaris, De Dion Bouton. president; Thomas
E. Adams, Lancia, and Leon Rubay of the Rubay Co.,
vice-presidents; Robert W. Schuette. Rolls-Royce, sec-
retary-treasurer.
Space has already been taken for exhibits of the Rolls-
Royce, White, Lancia, Locomobile, Simplex. Brewster,
Qaniels, Fergus, Murray, Cunningham, and Biddle cars-
Brewster, Rubay and Brooks-Ostruk have also taken
space for body exhibits.
300 Accessory Exhibitors at the National Shows
The Show and Allotments Committee of the Motor and
Accessory Manufacturers has allotted space at the New
York and Chicago national shows to 109 members of the
association, the majority of whom will exhibit at both
exhibitions. By the time S. A. Miles, manager of the
two shows, allots space to the accessory concerns not
members of the M. & A. M., the total number of ex-
hibits of accessories will reach close to the record mark
of 300. The members of the organization had to be con-
tent with much smaller space than they had asked for
because of the great demand.
Accessories Show Dates for 1918 Already Fixed
The date of the second annual Fitment Exposition for
1918 has already been set. It will run six days from Sep-
tember 23 to 28, inclusive, and will be an exhibition for
all forms of automobile equipment instead of only Ford
accessories, as this year. The company promoting the
event is to open permanent offices in Chicago and from
these offices will promote like events in other cities. Any
idea that such an event might fail has now been given
up, for the success of the Chicago venture was greater
than had been anticipated.
Thrills Galore at Utah State Fair Races
Six thousand persons jammed in the grandstand and
bleachers at the Utah State Fair half-mile track on Oct.
4th, saw a fifty-mile dealers' stock car automobile race
which was replete with thrills; a race in which the driv-
ers drove "for blood," there being many side bets in ad-
dition to the $500 purse offered by the Fair association.
The thrills consisted of three accidents, one in which
a big Packard 6-38, driven by C. D. Sprague, blew out
one tire, rolled two more and turned a complete sum-
ersault. The others occurred when the Packard rammed
a Chevrolet racer driven by G. W. Moody and ripped off
a rear wheel and when "Bud" Bodell's Paige suflfered
steering gear trouble, blew a tire and went into the fence.
With the exception of a broken hand suffered by
Sprague, no one was hurt.
The Cole 8, driven by H. P. Federspiel, finished first
in 1 hour, 6 minutes and 47 seconds. Harry Eaton's
Locomobile finished second and Bodell's Paige third, the
other two cars being out of the race.
Los Angeles, Cal. — John T. Dye, pioneer used car dealer,
will double his floor space by taking over the remodeled
old church building at Pico and Flower Sts. — Max
Schiffer of the Tire Co. of California has opened new
quarters at Eighth and Olive Sts.
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November 1. 1917
MOTOR
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Page 25
ELGIN SCOUT CAR ON ITS ARRIVAL IN CHICAGO.
Elgin Scouts Start on Last Half of 1 2,000-Mile Tour
When the Elgin Six National Ail Trails Scout Car
reached St. Louis, October 6, en route east along the
National Old Trails roads, the scouts decided to detour
to Chicago and break the seals which had been officially
placed on August 4 by Charles M. Hayes, president of
the Chicago Motor Club. At the time of the breaking
of these seals on the hood, transmission and differential,
the car had covered 6,128 miles. It was found that little
overhauling was necessary to prepare the car for another
6,000-mile journey. The only reason for breaking .the
seals was the fan belt, which separated at the joining
when the scouts were in Arizona. The car was driven
through the far western country, where temperatures
ranged up to 130 degrees, without a fan belt, and per-
formed splendidly. The general average of gasoline used
for the more than 6,000 miles was 19^ miles to the gallon.
The journey was resumed upon their return to St.
Louis, whence they went eastward to Washington to re-
port to Secretary of War Baker, and thence to New York
to cover the Lincoln Highway to Chicago, after which
their journey will be over the Dixie Highway via the
western route to Miami, Fla., and return through Detroit
via the eastern route of the highway.
Uncle Sam Wants Men for "Army Behind the Army'
The Enlisted Ordnance Crops, National Army, into
which the Ordnance Enlisted Reserve Corps has been
merged, is charged with the supply, maintenance and re-
pair of all cannon and artillery vehicles and equipment;
all machines for the service and maneuver of artillery ; all
small arms, ammunition, harness, motor trucks, motor-
cycles, tractors and railroad cars; in fact, it is the Army
behind the Army commonly known as "Service of the
Rear."
There is a place for practically every man who knows
a trade in the Enlisted Ordnance Corps. Machinists,
painters, automobile mechanics, saddlers, blacksmiths and
wheelwrights are among those especially needed at this
time.
Applicants must between 18 and 40 years, citizens or de-
clarants, and be able to speak, read and write the English
language, should have no absolute dependents, "and must
be able to pass a physical examination conforming to that
prescribed for the Regular Army.
If accepted for enlistment, men will ordinarily be sent
to an arsenal school for a period of instruction, on com-
pletion of which they will be assigned to detachments,
units or organizations, with ultimate service abroad. Pre-
vious militarj' training, while preferable, is not essential,
as men will continue the work which they pursue in civil
life.
In view of the importance of their work a large number
of men will serve as non-commissioned officers. Original
enlistment is required as private, but later courses of
training or special qualifications quickly lead to higher
grades. Pay ranges from $30 to $9720 a month, depend-
ing upon demonstrated ability and place of service. Men
are enlisted for duration of war only. Free quarters,
rations, clothing, bedding, medical attendance, etc., are
provided.
Men registered under the Selective Service Law may
voluntarily enlist prior to the posting of their names by
their local boards. No man who has been called to ap-
pear for physical examination is eligible for enlistment in
any branch of the military service. In case such men do
enlist the department under which they have enlisted will
be requested to discharge them and direct them to report
to their local boards.
Application blanks may be secured by writing to Chief
of Ordnance, Enlisted Personal Division, Washington,
D. C. Fill out, return to Chief of Ordnance, and if there is
an opening at the time, authorization will be sent the
applicant to enlist at the nearest recruiting station, and if
accepted there, free transportation will be provided to
place of service.
Arizona Leads in Cotton Crop Percentage Increase
The latest Government crop estimates indicated a 1917
cotton yield for the whole country of 60 per cent, which
promises a total crop of about 12,000,000 bales— 600,000
more than last year, but 4.000,000 less than three years
ago. The highest announced estimate for any state was
that covering Arizona — 87 per cent. Cotton growing ac-
tivities there are confined largely to the big plantations of
the Goodyear Tire & Rubber Co., near Phoenix and Mesa.
This company is growing the long-staple Egyptian grade
which has been found best suited to the manufacture of
tires.
Providing that a strong entry card can be arranged for.
Ascot Speedway, Los Angeles, will again be the scene of
a Thanksgiving Day race this year, according to George
R. Bentel, chairman of the speedway committee. "Rather
than give mediocre races we preferred to keep the speed-
way closed this winter," says Bentel. Telegrams have been
received from the East telling of the shipment of several
racing cars for Los Angeles and several well-known
drivers are reported to be on their way to the Pacific
Coast.
Peerless Engineers Favor California Asphalt-Base Oil
Further recognition for motor oil made from California
asphalt-base petroleum was brought to light recently when
a letter from the Peerless factory stated that after testing
several kinds of oil, the technical department was able
to secure uniformly better results with a motor oil made
here on the Pacific Coast from California asphalt-base
petroleum, than from any of the oils which they tested.
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MOTOR WEST
November I, 1917
LasANGELES-SANFRANCISCO-PORTLAND-SEATTLE
The Motoring Anthorlty of the Padflc Coast.
Established 1907.
An Illustrated Automobile Magazine of Quality, Issued
Semi-Monthly.
Published by Motor West Company, Marsh-Strong Bldg.,
Ninth and Main Sts., Los Angeles, California.
GEORGE M. SCHELL Editor and Publisher.
F. ED. SPOONER Advertising Manager.
Representatives :
T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco.
F. ED SPOOXER. 420 Book Building, Detroit, Mich.
ROBT. F. MacCLELLAND, 52 Vanderbilt Ave., N.Y. Citv.
Entered at the Post Office at Los Angeles as second-class
mail matter.
Subscription $2.00 a Year. Single Copy 10 cents.
November I. 1917
Los Angeles, the Motor Mart of an Empire
THE ADX'EXT of the Seventh Annual Show of the
Motor Car Dealers' Association of Los .Angeles calls
attention to the fact that the metropolis of Southern
California is the automobile and accessory distributing
point for a territory larger in extent, and with more pur-
chasing power, than many entire States in the East and
the Middle West. Not a few foreign monarchs control
a smaller area than do Los Angeles' automobile trades-
men. From San Luis Obispo and \'isalia on the north
to the Mexican line on the south, and from the Pacific
to the eastern boundary of Arizona, automobile and acces-
sory dealers in cities, towns and villages in this immense
territory are dependent upon the Los Angeles distribu-
tors for their goods.
To Los Angeles, therefore, the motor-wise of the terri-
tory mentioned will journey, just as the denizens of the
East travel to New York at the time of the National Show
there, and as the Middle Westerners brave the chill blasts
of Chicago to familiarize themselves with the latest motor
fashions at the annual exhibition in the Windy City.
To all the Southwest the annual Los x\ngeles show is
the clearing-house where the latest ideas in Motordom
may be seen; where the sub-dealer will make new con-
nections or cement old ones; where the car owner will
select his choice for the coming year; where the ''pros-
pect," with real money in his pocket, will embrace the op-
portunity of inspecting the whole line-up before making
his selection; where the manufacturers and sellers of
accessories will have the one best opportunity of the year
to set forth the merits of their products to the greatest
possible number of potential buyers at the least expense.
The Eastern factories will take advantage of the show
to send their brightest representatives to the Coast, know-
ing that the Los Angeles exhibition will afford them the
best opportunity to get into close touch with one of their
most promising markets. Makers of cars not yet repre-
sented in this territory will grasp the opportunity to se-
cure reliable dealers; those seeking new representatives
know that show time offers them the best chance of mak-
ing more satisfactory conne"ctions. It will be a motor
symposium well worth while for everyone concerned.
While it is to be regretted that Los Angeles does not
yet possess a building that will provide an adequate set-
ting for the 1917 show, the promoters were fortunate in
being able to secure the Billy Sunday Tabernacle, which,
while rough within and without, has, under the deft hands
of the decorators, been transformed into a veritable fair\'-
lan^. Despite its hugeness, however, the committee found
it necessary, in order to provide room for the multitude of
exhibitors who clamored for space, to erect several large
tents on the block of ground on which the Tabernacle is
located.
Despite the war conditions that have prevailed for the
last half year, the increase in registrations for the Los
Angeles territory has been normal, the first six months
of the present year showing totals for the ten southern
counties of California of 123,436, as against 97,755 for the
corresponding period of 1916. Money is more plentiful
now in this section than it was a year ago, and prospects
for continued prosperity are excellent. Ranchmen and
miners are exceptionally prosperous, high prices for their
respective products having been the rule for the past two
years. Bank clearings and building permits — both excel-
lent indices of the prosperity of a community — show re-
markable increases over last year.
A census of the aut'omobile activities of the territory
which is directly dependent upon Los Angeles — i.e., South-
ern California — shows that there are now engaged in
business in this section 612 dealers in motor cars, 933
dealers in accessories and 678 garages and repair shops.
As a manufacturing center, for accessories especially, Los
Angeles city is beginning to make its mark. A recent
tabulation of the number of firms engaged in making such
motor needfuls as bearings, bodies, brakes, bumpers, radi-
ators, self-starters, tires, tops, trailers, truck attachments,
wheels, windshields, lubricants and other supplies and
sundries, etc., shows that no fewer than 224 are doing
business at the present time, and that the value of their
products annually mounts far into the millions.
Los Angeles' pre-eminence in the motoring activities of
the Pacific Coast will be well demonstrated at the present
show, which, the managers claim, will far outclass any
similar exhibition ever held on the Pacific Coast, both in
the way of attendance and for the quality of the exhibits.
Automobile Makers Endorse Military Highway Bill
The Board of Directors of the National Automobile
Chamber of Commerce has endorsed the Chamberlin-
Dent bill recently introduced in Congress, which pro-
vides for preparation by the War Department of plans
for, and the construction and maintenance of, a con-
tinuous military highway along or near the Atlantic and
Pacific scacoasts and along the southern border of the
United States.
Horace DeLisser. head of the Ajax Rubber Co., has been
appointed to the Business Men's staff of General Pershing,
and will have the rank of major and help construct 15
miles of factories behind the fighting lines in France to
furnish the army with field equipment which can be man-
ufactured abroad more expeditiously than it can be im-
ported.
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November I, 1917
MOTO. R WEST
Page 27
''Don't Waste Gasoline''
Campaign Inaugurated by Automobilists, in Con-
junction with Bureau of Mines, to
Conserve Precious Fuel
As ALL authorities agree that there is an ample sup-
ply of crude oil for all the needs of the army and
navy, for the operation of motor vehicles and
motor boats and for use in the industries, provided wast-
age is carefully avoided, the automobilists of the coun-
try, in co-operation with the Petroleum Division of the
United States Bureau of Mines and the Council of Na-
tional Defense, are organizing a **Don't Waste (iasoline"
campaign.
According to the estimate of the Petroleum Division,
959.000 gallons of gasoline a day will be required for the
use of the army, navy and aeronautical operations during
the coming year. The total daily gasoline production is
6.849,000 gallons, and with a campaign against waste, all
war needs should be easily cared for and ample gasoline
remain for all industrial needs.
The very highest grade of gasoline is necessary for the
thousands of airplanes now building, most of which will
use the new Liberty motor, now building in great num-
bers in the automobile factories. Great quantities of gas-
oline will also be required to operate the thousands of
army motor trucks to be used by our growing army.
On the other hand the production of crude oil in this
country has been increasing at a tremendous rate for a
number of years, although during the past 12 months it
has not quite kept pace with the demand, so that it has
been necessary to use quantities of the reserve supply,
which amounted to 164.580.000 barrels on July 1, 1917.
Co-operating with the National Automobile Chamber
of Commerce in this movement are the American Auto-
mobile Association, the organization of users; the Motor
and Accessory Manufacturers, including the motor and
carburetor makers; and the Society of Automotive En-
gineers. In direct co-operation are Van H. Manning.
Chief of the Petroleum Division of the United States Bu-
reau of Mines. If two-thirds of all the gasoline wasted
can be saved, our war needs will be covered.
There are 4,212,000 motor vehicles running in the coun-
try, of which approximately 400.000 are trucks. There arc
27.800 dealers and 25,500 garages.
Of the 6,849,000 gallons produced daily, approximately
4.800.000 gallons are used by motor cars and trucks, while
the rest is used by motor boats, stationary engines and in
cleansing and other industries.
The Bureau of Mines estimates that the following sav-
ings can be effected daily :
Gallons.
Tank wagon losses 7,200
Leaky carburetors, av. 1/1 7th of a pint per car 33,400
Poorly adjusted carburetors, ^u pint per car. ...240,000
Motors running idle, *i pint per car loO.OOO
Wasted in garages, 10 pints per day 67,000
Saved by using kerosene in garages 108,000
Needless use of passenger cars, 1% pts. per car.. 897,400
This makes a total of 1,500,000 gallons a day, or 561,-
000,000 gallons a year, whereas our war needs are 350,-
000,000 gallons a year, or less than two-thirds of what
may be considered as wasted at the present time.
There are now being prepared thousands of posters to
be hung in every automobile salesroom, garage and gas-
oline supply station in the country. These posters will
show, graphically, the quantity of gasoline produced
daily, the quantities used in motor trucks and motor cars,
and the quantities that can be saved in various ways.
The following important suggestions for avoiding waste
will not only save gasoline, but users of motor vehicles
will be benefited personally and individually through more
efficient and more economical operation of cars;
Store gasoline in underground steel tanks. Use
wheeled steel tanks with measuring pump and hose.
They prevent loss by fire, evaporation and spilling.
Don 't spill or expose gasoline to air — it evaporates
rapidly and is dangerous.
Don 't use gasoline for cleaning or washing — use
kerosene or other materials to cut grease.
Stop all gasoline leakages. Form habit of shutting
off gas at tank or feed pipe.
Adjust brake bands so they do not drag. See that
all bearings run fieely.
Don't let engine run when car is standing. It is
good for starter battery to be used frequently.
Have carburetors adjusted at service stations of car-
buretor or automobile companies — they will make ordi-
nary adjustments without charge.
Keep needle valve clean and adjust carburetor
(while engine is hot) to use as lean mixture as possible.
A rich mixture fouls the engine and is wasteful.
Preheat air entering carburetor and keep radiator
covered in cold weather — this will insure better vapori-
zation.
See that spark is timed correctly with engine and
drive with spark fully advanced — a late spark in-
creases gas consumption.
Have a hot spark, keep plugs clean and spark points
properly adjusted.
Avoid high speed. The average car is most economi-
cal at 15 to 25 miles an hour.
Don 't accelerate and stop quickly — it wastes gas and
wears out tires. Stop engine and coast long hills.
Cut down aimless and needless use of cars. Do a
number of errands in one trip.
Know your mileage per gallon. Fill tank full and
divide odometer mileage by gallons consumed.
Indianapolis Track Has Apparatus for Testing Cars
Special tanks and means for weighing fuel, together with
an acceleration testing device operated by an electric con-
tact attached to one front wheel of a car, comprises the
apparatus installed at the Indianapolis Speedway under
direction of Chester S. Ricker for carrying out the stand-
ard S. A. E. performance test for motor cars. This car
performance test, as standardized by the Society of Auto-
motive Engineers, gives accurate data of economy, acceler-
ation and other points which determine the value of a car
from the performance standpoint.
^ Pycnfs
November 12-17 — Annual Show Los Angeles Motor Cai
Dealers' Association, Harris M. Hanshue. secretary.
November 12-18 — Denver. Colo., Annual Show, Auto
Trades Association, G. A. Wahlgreen, manager.
January 5-12. 1918 — New York National Show.
Januar>' 26-February 2 — Chicago National Show.
February 16-25 — Annual San Francisco Show, Geo. A.
Wahlgreen, manager.
March 2-9 — Boston Show.
A.A..\. Championship Award Event.
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MOTOR WEST
November I. 1917
1 920snLES FOR 1 9 1 7
/^UR designing and trimming depart-
^^^ ments have created a top which we
have named the ''1920", because we
believe this style will be in general use
here three years from now. It is of the per-
manent type, built to meet the particular
requirements of California, where 90 per
cent of all cars are driven the year around
with tops up.
T^HE first ''1920" was modeled on a
Mercer, chosen because of its beauti-
ful lines. Top and car blend so harmoni-
ously that the grace of the body is
continued unbroKenly into the top.
Tl EAUTY alone does not distinguish this
^^ top. It is as staunch as it is attrac-
tive. Because of its permanent features
of construction it will outlast any of the
compromising stock tops.
Yfic ^^1920^^ " ^'^^ another PROOF of our
_»^— 1^-^.^—^ knowing how and doing it first
GEO. R. BENTEL CO.
"WHERE MOTOR STYLES ORIGINATE "
TeJephpne^^Bdwy.^376; 60027 lOlS South Grand Ave^ Los Angeles
Remarkable Acceleration Test of Chalmers Car
Under sanction of the American Automobile Association
and under observation of H. A. Tarantous, of that organ-
ization, a stock five-passenger Chalmers was put through
a test of acceleration in New York recently with unusual
results in quick pick-up. The purpose was to show how
fast the car could gather headway from a standing start;
in other words, how quickly it could get away when the
traffic "cop" blows his whistle.
On the first attempt the car attained a speed of 12.2
miles an hour in 1.2 seconds time, requiring 25 feet to
gather this rate of speed. In 4.4 seconds from a standing
start the car was traveling 16.5 miles an hour; in 9 seconds,
28 miles an hour, and in 10.2 seconds,. 33.3 miles an hour.
The car used for this official test had no special gearing
and was in every respect identical with the regular run
of production at the factory. Joe Dawson drove, and a
technical observer was carried as passenger at all times.
TESTING ACCELERATION PROPERTIES OF CHALMERS CAR — JOE
DAWSON AT THE WHEEL.
THE OBIEF CAB.
By Walt Mason.
Some years ago I bought a car that seemed as slick and
smooth as tar. The agent said he'd bet his hat there was
no better car than that, and agents, as all people ken, are
most reliable of men.
In these glad days of which I treat, I had a place in Easy
Street. My purse was never lean or lank, I had a package
in the bank; I felt that I could keep a car and never know
financial jar. Like many another trusting scout, I had ex-
penses figured out; so much for gasoline and oil, for tires
and tubes, mechanics' toil. I thought I knew just what
'twould cost — 1 thought I knew, and struck a frost.
Then came my days of grief and care, of tears and groans
and black despair. I never drove that blamed old boat but
something seemed to get its goat; the motor always out of
whack, the torsion split clear up the back, the oil pump often
on the blink, the starter chain would shed a link; if one
thing happened to be right, the other thing was in a plight.
I used to stand and tear my hair, and weep like everything,
and swear, until my wife would say, '* Great Scott! Quit
handing out that kind of rot! I wish you'd give away that
boat, for it is bound to get your goat. You're spending
more than you can make repairing that old dizzy fake.*'
So then I took my wife 's advice, and sold ic for a foolish
price, and used my feet to jaunt abroad, till I had saved
another wad.
And then no longer in the hole, T bought a new car with
my roll, but now I used my helpful brains and bought my-
self a Light Six llaynes.
Xo more nieclianics chase along, out to my place, to fix
things wrong. I have a car that is a dear; she scoocs along,
all through tlie year; she's always ready for a trip whenever
I desire to skip; I seldom use my kit of tools; I never rent
a span of mules to haul me thirty miles to town, for nothing's
ever broken down.
I often hear the housewife say, ^'You're getting younger
every day, from gallivanting o'er the plains — I'm awful
glad you got that llaynes."
Mention "Motor Wost,'
*K'ase, When Writing to the Advertiser
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November I. 1917
MOTOR WEST
Page 29
Facilities
T^HE McGraw Plant has the size and
-'- modem equipment for most economical
production. Our warehouses are located to
afford immediate service to distributors.
Years of experience have developed a
broadly efficient field service.
McGraw Products — McGraw, Imperial,
Pullman and Congress Tires and Tubes
are backed by the resources of a nation-
wide organization — and sold by several
hundred reputable distributors throughout
the country.
If you have not done so heretofore, you
should investigate the McGraw proposition,
which is offered to wholesale distributors
exclusively.
The McGraw Tire & Rubber Co.
Efist Palestine, Ohio
Distributing Warehouses / / New York / / Atlanta / / St. Louis
Mention "Motor West," Please. When Writing to the Advertiser
/ San Francisco
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Page 30
MOTOR WEST
November 1. 1917
44
Cruising'' Across Continent
Noted Yachtsman Fits Up Denby Truck Auto-
Cruiser and Travels in Comfort,
Regardless of Hotels
ROBT. E. MAGNER, prominent yachtsman of the
Pacific Coast, and former commodore of the Seattle
Yacht Club, got tired of cruising on the lonesome
Pacific. He liked sailing, but the seaboard cities were too
familiar to be interesting. Se he decided to do some
cross-countfy cruising.
He had been visiting in the East with his mother, sister
and nephew, and they decided that going back to Seattle,
their home, by rail, was too prosaic. So he built what had
long been in his mind, an "Autocruiser."
For the "power plant and hull" he chose a Denby one-
ton chassis, equipped with pneumatic tires and electric
starter and lights. On this he had a Boston builder con-
struct the "cabin and galley." This is the most complete
and "ship-shape" arrangement of its kind yet produced.
It has sleeping accommodations for four, bath, running
water, gas stove, refrigerator, a dresser large enough for
the necessary wearing apparel for the four, folding table
and chairs, sink, storage space for dishes, silverware and
food, — in fact, everything to make a complete home inde-
pendent of hotels and cities.
There are storage tanks for 60 gallons of water, 40 gal-
lons of gasoline, and two big 100-foot Prest-O-Lite tanks.
The latter furnishes the gas for the stove and for interior
lighting.
Some trouble was experienced in getting a license in
Massachusetts, as the vehicle did not conform to the re-
quirements of either commercial or pleasure cars. Finally,
a new classification was opened and Mr. Magner holds the
only license for an "Autocruiser" ever issued.
In speaking of his craft, Mr. Magner said **It is our idea
to be independent of hotels. We have spent every night
aboard ship since we left Boston, and will throughout the
cruise. There is nothing new about the Autocruiser, sim-
ply a combination of auto and ship accessories that have
proved good, although more of them came from the ship
chandler than the accessory dealer.
"I chose a Denby, because I knew what it was doing
on our Western roads and especially because of its high
road clearance, and hill ability. The equipment is stand-
ard, even to the (Goodrich pneumatics. By doing this. I
can get anything I need along the way — replacements
from the stock of any Denby dealer, tires from any Goo<i-
rich branch or dealer, and exchanges for my Prest-O-Litc
tanks in any village.
"We are taking our time, seeing the country, free from
the necessity of regulating our time to suit time-tables or
geography. We camp wherever night overtakes us, do
not have to stop for meals; in fact, are as free as the
gypsies, and still have the comforts of a yacht. We are
going over the Lincoln Highway, with such side trips as
our fancy dictates, and then will go down to San Diego
and back up the Pacific Highway to our home port,
Seattle."
l)oiil)y Anto-cTTiisor. in which Robprt Magnf»r and his relativps travolcd arrogs the continent. The pnrty enjoyed all the comforts oi
home en route. (Left) Ready for the start. (Center) Tho pa&senj^ers and m-w — Mr. Magner at the ri^ht. (Right) Interior of Autn-
cruiser, showing "shipshape" arrant;enunt.
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November 1. 1917 MOTOR WEST Page 31
Mention "Motor West," Please. When Writing to the Advertiser
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Page 32
MOTOR WEST
November I. 1917
See the New Moreland Trucks
at the Auto Show
Our Space is N-70, just to your right
as you enter the Twelfth Street door
Pay particular attention to the frames on
Moreland trucks. In every size, from the 1- to
the 5-ton, they are larger than any competitive
truck of like capacity we know of.
Investigate thoroughly the power of the
motors in Moreland Distillate Trucks. There
is no more powerful power plant in any motor
truck of like capacity. We install these power-
ful engines deliberately, because we know that
in this western country times arise when
what may be termed excessive power is highly
desirable.
Note the Moreland Gasifier, a standard in-
stallation on every Moreland Distillate Truck.
Over 3,000 of these devices are now in use on
commercial vehicles bearing the Moreland
name, and the owners are burning distillate at
one-half the cost, with as high a degree of suc-
cess in operation as other trucks secure from
gasoline.
Note the 4-speed transmission suspended
amidship. This, with a proper gear ratio,
means power control at all times. No haulage
condition can arise that your Moreland truck
won't meet.
Note the steel wheels on Moreland Trucks, a
iFeature of prime importance in the western
country where wheel construction must be as
near perfect as human endeavor can make it.
Go over the Moreland Distillate Truck
point-by-point with one of our salesmen and
compare it with what the eastern manufacturer
believes is a practical vehicle for western use.
We know you will agree with us that your
commercial needs will be better taken care of
by a vehicle designed for use in the territory
in which it will operate. The Moreland Motor
Truck Company knows the haulage conditions
of the West just as well as you do, and we
know that the average commercial vehicle
built to operate under eastern conditions is
not 100 per cent efficient in the West.
We have every right to feel that there is no
better motor truck made than the Moreland.
They cost less f.o.b. Los Angeles than the
same quality of vehicle costs shipped from the
East.
IVloreland Motor Truck Company
1701.1731 N. MAIN STREET LOS ANGELES, CAL.
Branches in All Important Centers West of the Rockies
MfMilioii "Motor W<*»1," PleaBf, When Writing to the Arlvertiser
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November I. 1917 M O T O R -X^ E S T Page 33
MiM.tioM •Motor West." Please. When Writing to the Advertiser
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Page 34
MOTOR WEST
November 1. 1917
Garvey bread-making outfit, mounted on Selden truck, which can make and bake 6.000 loaves an hour for the Sammies. (Left) The
platform folds against the side of the truck for transit. (Right) This side of the machine rolls and kneads the dough and cuts the loavea
into any size and weight desired.
Fresh Bread for ''Sammies''
Garvey Baking Outfit Mounted on Selden Truck
Chassis Can Turn Out 6,000
Loav^ Per Hour
FRESH bread at any and all times for the American
soldiers will be possible, if the War Department ap-
proves of a portable automatic bread-making machine
that now is being demonstrated at the Presidio at San
Francisco, and determines upon their installation. The
bread-maker is the invention of James Garvey, and its
adaptation to motor truck has been brought about by
Ralph Hamlin, Pacific Coast representative of the Selden
Truck Sales Co., Rochester, N. Y.
Bread that is fresh and highly palatable is very much
desired by soldiers, but at present time there is no way to
keep them supplied with it when at the front. Usually
the bakery is far in the rear, or there is no fresh bread at
all. But with such a machine as Garvey has designed,
mounted on a powerful Selden truck chassis, it is be-
lieved possible to remove this condition, as the truck is
well able to keep up with any other part of the transport,
and the productive sjieed is sufficient to supply any need
quickly.
It is claimed that the (iarvcy automatic bread-making
machine in connection with the Selden, is the only unit
combination in existence that will completely make a loaf
of bread, performing all functions customary to hand
work. It mixes the dough, molds any shape desired, and
divides it into loaves of predetermined weight. What-
ever adjustments are necessary to change weights and
molds are made by a hand wheel control.
The bread ingredients arc put into an automatic mixer
and at the proper time are discharged into troughs and
allowed to raise. When pro|)erly aged, the dough is fed
into an automatic divider and molder. and is kneaded as
it passes through by chain-operated belt conveyors.
The capacity of the output is. minimum 3000, and maxi-
mum 6000 loaves of any size, weight and shape desired in
one hour. With five men employed, it will do the same
work that 112 men are now required to perform the same
functions in the army. In addition, the dough is ma-
chined in a sanitary manner, the finished loaves being dis-
charged into baking pans ready for oven.
The outfit weighs three tons and is mounted on a stand-
ard 3>^-ton Selden truck. The truck body measures 7^4
feet by 20 feet, with a 6-foot drop extension in the rear,
934 inches below the other part of the body. The rear end
is lower so that the bread can be' panned at standing
height. There is the ordinary baker's cabinet and plat-
form work bench. When in transit the bench folds up.
forming one side of the body. There is a tpp over the
entire outfit and when set up for operation it is covered
by a canvas tent 24 feet wide and 28 feet long. Provision
is made for carrying portable, army ovens, bread racks
and pans.
When in camp the bread-making machine is operated
by the truck's engine. An extended shaft from the truck
transmission drives the machinery that transmits the power
to the jackshaft by roller chains, and from that to the
main shaft extending beneath the floor of the body. The
motor operating at a sped of 500 revolutions per minute
runs the bread-making outfit. Electric power is used with
the transmission in neutral and by separate clutch ar-
rangement operated by a lever. Any single part of the
machinery can be run independent of the other parts.
Should the government adopt this outfit, the Selden
Company will build the outfit at its Rochester, N. Y. plant.
Wilson Announces a New Five -Ton Truck Model
Stanley C. Wilson, general manager of the J. C. Wilson
Co., of Detroit, announces a new five-ton truck to be
placed on the market by the company by the first of the
year. The new model will follow closely the Wilson de-
sign seen in the two- and the 3j/2-ton models. Mr. Wilson
has found that the freight situation due to war has created
a demand for trucks of large capacity and the new five-
ton model is being brought forth ahead of schedule on that
account. The carburetor of the new model, as will those
of its predecessors, use either gasoline or distillate. Mr.
Wilson has also announced the division of the country
into four districts, each in charge of a supervisor, the
step having been taken to enable the better care of the
distributors.
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November I. 1917 MOTOR WEST Page 35
Mention •'Motor West," Please, When Writing to the Advertiser r^. .,.
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Page 36
MOTOR WEST
November I. 1917
Unusual Dealer Opportunity
The truck attachment that is features of exclusive manufac- fine dealer territories are
the logical one to handle is the tiiring processes, features that still open. Whether you're an
one that is easiest to sell. help you meet and overcome automobile, wagon or itnple-
, . . . competition — because the man ment dealer the Redden offers
And the one that is easiest to ^j^^ ^ ^ ^^^^y^ attachment you a sales opportunity that is
sell is the one witii the greatest ^ants to know. mostunusuaL
number of advantages.
And the Redden is that one They are features that tell ^^end the coupon now.
^ hJit J^ wf fe^,^ Zt at a gince why the Redden is Doing so costs you nothing-
Znr\J^ Tto V fhThicrS^t the biggest value for the money. Places you under no obligation.
^Z^Z Ae m^e? ^^ and why it cuts haulage coste It is simply your request for
value on the market. to the lit minimum. facts that must speU real oppor-
A mere advertisement cannot tunityandgoodbusinessforyou.
dothese Redden superiorities full Value for value, the Redden Redden Motor Truck Co., Inc.
justice. But they are set forth stands supreme. And these, 1442 Michigan Ave. Chicago, m".
in complete detail in an interest- considered with the greater |mhmmhhmmmmhb
ingpieceofliterature which we utility, durability, serviceability , ■ redden motor truck company, inc.
will be glad to send you for the and haulage economy, comprise ■ ^'ZT:T:r o^^i^^Z'Z ..n.„n.
asking without any obligation sane selling arguments that ■ ^.'.Sfn'Stour^tllfir-^pVUin?.^^^^^^
on your part whatsoever. mean sales. |
■ Name
"^ t « «<<<*««•«« . m. *• ■ Line of Business .-.
rsize and extra strength, day for full information. A few I
® ' "^ I Address _..
M.-r.iiMii "Motor WrKi." IMi-iiHo. Whi-n Writing to the Advertiser Digitized by V^TfOOQ IS
November I. 1917 MOTOR WEST Page 37
Mention "Motor West," Please, When Writing to the Advertiser _
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Page 38
MOTOR WEST
November I. 1917
Showing some of the jobs turned out of the Acason Motor Truck Co.'s plant — (Upper left) 2-ton. with body 12x5% feet, (Lower
left) 3% ton with Woods hoist and steel dump body. (Uppet right) Another 3% ton job with stake body. (Lower right) 5-ton with Wooda
hoist and 5-yard dump body.
Acason All -Purpose Trucks
Furnish Models for Every G)mmercial Need
and in All Desirable Capacities
and Bodies
A COMPLETE line of trucks, including lyi-, 2-, 3/2-
5-ton models, as well as light duty and heavy duty
tractor-trucks, comprise the Acason models built
by the Acason Motor Truck Co., Detroit.
Although the Acason has been on the market but three
years, it has achieved a reputation for sturdiness and re-
liability that extends beyond the borders of the United
States, resulting in orders from the allied governments
that has hitherto absorbed a good part of the output
facilities of the factory.
With a view to the wider development of the domestic
field, the Acason Co. has adopted definite plans for a con-
siderable expansion of its manufacturing and sales effort,
and the first step in this direction was the election to the
office of vice-president and sales director of John F. Bow-
man, formerly sales director of the Federal Motor Truck
Co. Mr. Bowman recently opened sales offices in the
Kresge Building. Detroit, and has begun the work of
building up a strong dealer organization throughout the
country.
In construction details, the Acason typifies the most
modern practice in the construction of a motor truck best
suited to nearly all haulage needs, including such high-
grade units as Timken- Brown worm drive axle, Waukesha
motor. Eisemann hi^h-tension magneto. Brown-Lipe trans-
mission. Blood universal joint, and Schebler carburetor
with air control on dash.
The Waukesha motors used exclusively in all Acason
models are made especially for truck use, and exception-
ally high efficiency with low up-keep and repair is claimed
for them by the makers. Sturdy construction throughout
is typical of these motors, the crank shaft, for example,
having twice the elastic limits of the average shaft. The
very thorough and reliable lubrication system maintains
a constant wash on all parts on the inside of the motor,
making certain that every part will be thoroughly lubri-
cated at all times. These motors are equipped with gov-
errors of the fly-ball type, which are located in the front
end of the gear case and are sealed and self-lubricated.
Acason frames are of pressed steel which is flexible and
extremely strong, besides offering a smooth surface for
the attachment of the various frame castings. Radiators
are of the cast tank type which can be taken apart and
cleaned. They are set on the bottom tank instead of be-
ing supported from the sides and subjected to twisted
strains from the frame. Standard hickory wheels are used,
steel wheels being offered as optional equipment at an
extra charge. Any standard make of tires are supplied
with Acason trucks, the S.A.E. pressed-on type being rec-
ommended by the makers.
The wheelbase of the various models is as follows:
13^- and 2-ton models, 150 inches; 3>^-ton model, 166
inches: 5-ton model, 172 or 192 inches. Standard bodies
furnished with Acason models are of the stake type, the
dimensions of the lyi- and 2-ton bodies being as follows:
12x5^2 feet, 36-inch stakes; the 3^-ton model, 14x6,^2
feet. 42-inch stakes.
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November I. 1917 M O T O R W E S T Page 39
What They All Say
Must Be True
— ^and most of the large manufacturers concede that the
big line of rubberized, waterproof fabrics made by the L. J. Mutty
Company, is the most desirable, the most attractive, the most dur-
able, and the most practical in the manufacture of automobile tops,
upholstery and side curtains. Our specialties — such as
Bull Dog Quality Fabrics
are absolutely guaranteed, and are the
standard by which comparisons are made.
DrideK is a waterproof material, in leather or rubber finish, that is ideal for auto-
mobile tops. Send for samples and prices. They will interest you !
L. J. MuTTY Company
BOSTON, MASS.
SCOVEL IRON STORE COMPANY, Pacific Coast Agents
SAN;' FRANCISCO. CAUFORNIA
Mention "Motor West," Please, When Writinj? to the Advertiser
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Page 40
MOTOR WEST
November I. 1917
SHOWING THE OVERTON SEMI-TRUCK ATTACHED TO FORD
CHASSIS. THE DARK PORTION SHOWS THE OVERTON
ATTACHMENT.
Overton Semi-Truck Rated at 1 Vi Tons
The Overton semi-truck is rated with Ij^ tons capacity
and is manufactured by the Overton Truck Co., of Detroit,
Mich. The truck attachment bolts to the Ford car frame
at the two ends of the Ford rear axle and also to the car
frame in a line back of the engine. There- is no hole bor-
ing or any mutilation of the Ford parts and a wrench is
the only tool required in assembling. The result is a light
delivery car with a capacity of 3,000 pounds and a total
wheelbase of 125 inches. The manufacturers furnish two
types of body — the express type, 9 feet long, 12-inch sides
and 5-inch flare-boards, $60; and the stake type, 9 feet
long, with 30-inch stakes and racks, $60. Loading space
is from Syi to lOyi feet back of the driver's seat, accord-
ing to the body installed. The truck frame is of pressed
steel, 4 inches deep. Final drive is by chains, sprocketed
on the Ford rear axle. The springs are 2^ inches wide,
bringing the load very close to the wheels. The rear
wheels are geared 7 to 1 with engine. Tires are solid,
32x33^2 inches. The Overton truck attachment is sold for
$285, f.o.b. Ann Arbor, Mich., or Detroit.
Garford 2 -Ton Job is Practically a New Model
The Garford Motor Truck Co., Lima, O., has made a
number of important changes in its model 70B two-ton
vehicle. In fact, the truck is practically a new one
throughout. It is made in two lengths, the standard
wheelbase being 142 inches, and the long wheelbase 166
inches.
The entire design of the front end has been improved
by the adoption of the finned-tube type of radiator in a
cast casing, by the addition of a substantial steel bumper,
and the application of bars across the front of the radi-
ator to protect the core. The core is of the vertical heli-
cally-finned type, and the cast casing is built up, carrying
deep fins on the upper tank to carry off the heat. Two
stout iron bars are bolted to the sides of the casing, ex-
tending across the radiator, and the bumper is laid across
the spring horns.
In the rear system important changes have been made.
The Ilotchkiss drive, which is used on the small worm-
driven ty|)cs. has been strengthened by the adoption of
the (loublc-cyc form of front pinning. It is at this point
that propulsive stresses come, and therefore additional
strength here is desirable. The main leaf encircles the
usual fixed pin. held by a heavy frame bracket. To either
^ide of this pin are swung triangular plates, carrying two
additional pins. One of these is forward and slightly be-
low the main pin, and carries the eye of the second leaf,
which extends forward. The third is below the spring
and serves as a retainer for the two plates.
To further strengthen the front part of the spring,
three rebound clips are used. The middle of the spring
has also been reinforced. The spring does not rest di-
rectly on the spring pad of the axle, but on a metal block.
An unusual disposition of the bumper spring has been
made, for instead of mounting it on the axle or the top
of the spring with a special plate on the frame, it is in-
verted, being carried directly underneath the frame, and
acting on the extended surface of the spring perch. It is
a coil spring of rectangular section.
A neat disposition of the brake-rod return springs has
been made in the new Garfords, a triangular plate being
inserted under the nuts that retain the worm-gear hous-
ing of the axle, into which the springs are hooked.
Air-O-Flex to Build Ten Trucks Per Day
Plans have been prepared for the group of factory build-
ing for the Air-0-Flex Motor Corporation, of Detroit.
This organization will build the Air-O-Flex truck, which
combines in its structure principles which bring about
wonderful flexibility through the use of suspension cylin-
ders. Air, oil. vacuum and pressure form the basis for a
mechanically correct and very satisfactory suspension.
The claim is made that these featyres overcome the great-
est foe to the life of motor truck and pleasure cars. Road
shock and vibration, due to the present form of non-ad-
justable suspension, have been overcome.
The corporation controls the pneumatic suspension
patents, and in the plant will manufacture Air-O-Flex
cylinders, and a line of motor trucks.
When the plants are completed the factory floor space
will be more than 300,000 square feet, exclusive of the ad-
ministration building. Construction of the first unit, con-
taining 100,000 square feet, will be started soon, and build-
ing operations will be practically continuous, as the fac-
tory grows in pace with the business. It is planned to
make the output 10 trucks per day in the first factory unit,
and to start conservatively increasing the factory pro-
duction facilities as warranted by sound business judg-
ment.
The Air-O-Flex truck is of Ij^ ton capacity fitted with
a Continental motor, 3>4 by 5J4> and has many most in-
teresting features. The price of the chassis with cab will
be $1700 f.o.b. factory.
Motor Truck Aids Railroads in Short Haul Shipments
To permit of prompt handling of troops, supplies and
munitions, the American Railway Association has appealed
to all shippers to "eliminate the use of railway equipment
when tonnage can be handled by motor truck." A more
general use of motor trucks for short-haul work is neces-
sary if a satisfactory degree of efficiency is to be reached
by the railroads in meeting added demands.
The government now classes a 40-mile haul as a motor
truck haul, and shippers who want to aid the Govern-
ment as well as to improve their own service have enlisted
the motor truck as the logical carrier for hauls up to and
even bevond this distance.
San Francisco, Cal. — Logan & Stetson, distributors of
M. & \V. worm-drive attachments, have located at 455
(Joldcn elate Ave.
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November I. 1917 M O T O R W E S T Page 41
BAILEY
Non-Stall
DIFFERENTIAL
Big Seller in Winter!
Bad roads ; deep, slippery ruts ; mud holes ; watery This misapplied power is worse than wasted — it
'places ; skiddy surfaces and all such dangers have no causes spinning, side-sway and skidding,
terrors for the driver— j^ causes trouble and needlessly destroys tires.
Whose delivery or passenger car has a Bailey The BAILEY avoids a// this.
iVon-SfaW Dif/erenfia/ m the rear axle. t4. • * ii- ^i j- 4. 4. 4.u u 1 ..u ^ u
wT-xi. ij X 1 jx-rs 4.- 1 4.U ^ 4.U It infe//ifirenf(y directs power to the wheel that has
With old-style differentials the power from the traction and can use it
motor is ignorantly and dangerously misdirected to ., u ^^x j • ^ ' i
the wheel without traction, leaving the wheel on I* can be fitted into many rear axles.
firm ground helpless. It can be easily installed.
Bailey Non-Stall Differential Corp.
1124 Michigan Avenue, CHICAGO, ILU
Mention "* Motor West," Please. When Writing to the Advertiser
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Page 42
MOTOR WEST
November I. 1917
THESE REAR AXLES TELL THE STORY
The sturdy L & B FORD TRUCK UNIT is built on the solid foundation of the best rear axle con-
struction existant, in three types — Internal Gear, Chain and Worm Drive. Companion parts are of equal
quality, making L & B
the Truck Unit of UN-
QUESTIONED D E -
PENDABILITY.
SHELDOH ly, TOH WOBM AXLE
Note the following de-
tails:
• SPECIFICATIONS OF L &
CAPACITY— One Ton. WHEEL BASE 122". I.OADING SPACE
5^x9'.
FBAME — Special 4*' Channel.
SPBD fQS — 51''x2H" easy ridinir and of ample capacity.
WHEELS — Wood. 14 Spokes; size 32"x4'^
TIBE8 — Solid, 32"x4". Press on Type.
BEAB AXLE — Sheldon Worm Drive, 1 % ton capacity. 57" tread.
BBAKE8 — Dnal Internal expanding, two on each wheel. 16"x2^".
AXLE SHAFTS — 3^% Nickle steel, heat treated. No. 311 double
row annular bearings used in wheels.
B WORM DRIVE TRUCK
•
DIFFEBENTIAL — Gears and pinions 3^% Nickle Steel, heat-
treated and ground, 1%" face. 4" pitch. Spider arms 1",
mounted No. 215 double row.
WOBM AHD WOBM WHEEL — And Differential mounted in one
Carrier, which can be removed from the Housing as a com-
plete unit.
GEAB BATIO— 6.5 to 1.
FINAL DBIVE — Through Thermoid Universal Joints at both ends
of heavy tabular shaft.
SHELDOH iVs TOH CHAIN AXLE
SPECIFICATIONS OF L & B CHAIN DRIVE TRUCK
CAPACITT— One Ton. WHEEL BASE 125". LOADING SPACE
5'x9'.
FBAME — Special V' Channel.
SPBINGS — 214" wide. 10 leaves made from Special Steel. OVEB.
LOAD SPBING 2''.
WHEELS— Wood, 32"x3H", 14 Spokes.
TIBES — Solid Tires. 32"x3H".
BEAB AXLE — SHELDON drop forged and heat treated, l>4-ton
size.
BEABINGS — Bower Roller Bearings, sizes No. 309 and No. 310 in
each wheel.
BBAEIES — Internal expanding, heavily lined. Brake drums
pressed steel, 13%"x4". Service and emergency on rear
wheels.
SPBING MOUNTING — Mounted on separate hangers from the
Jackshaft supporting the load and absorbing all road shocks.
JACKSHAFT — Making use of regular Ford Axle and Housings
machined to shorter length and mounted in rigid, clamp type
hangers, whose sole duty is to support the Jackshaft and one
end of the Radius Rod. Entirely independent of spring sus-
pension.
BADICS BOD — Heavy casting with universal action to take
stresses and strains from all directions. Twisting and distor-
tion, due to bad road conditions, will not affect this assembly.
CHAIN AND CHAIN ADJUSTMENT — No. 211 Whitney, 1^
pitch, \^ diam. roll, usually used on two-ton trucks. Chain
can be adjusted with any ordinary adjustable wrench.
SPBOCKETS — Rear Sprockets ring type, 44 teeth bolted to
flange of brake drum. Front Sprockets 23 teeth, special sproc-
ket steel, all teeth milled to exact size.
DUST CAPS — Enclosing brakes, keeping out dirt and mud, hav-
ing large bearing surface on axle, absorbing all strains from
the Radius Rod assembly.
GENEBAL — This truck has been designed (not copied from
others) to give the owner long life and satisfactory service.
The factor of safety on all parts is especially large and will
bear rigid investigation.
INTEBNAL GEAB SPECIFICATIONS: Same as worm-driTe except axlea, 32x3 Vt tires and 7 to 1 Gear Batio.
TOBBENSEN IVt TON INTEBNAL GEAB AXLE
Sole Maonfacturers
of
CRUMFS
FORD TRANS-
MISSION
The original "gears
always - in - mesh,"
ball bearing Ford
Auxiliary Transmis-
sion. OTer and un-
der driTe.
The L & B Ford Truck Attachment - Made in Los Angeles
L & B TRUCK MANUFACTURING CO.
Office and Retail Salesroom: 1416 S. Los Angeles St. Factory: 54th and Boyle.
SOME ATTRACTIVE TERRITORY OPEN. LIBERAL DEALER DISCOUNTS. INQUIRE PROMPTI-Y
GooglF
Menti<m "Motor WVst." Please, When Writing to the Advertiser
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November I. 1917
MOTOR WEST
Page 43
1
HUGHSON & MERTON, Inc.
Los Angeles, San Francisco, Portland and Seattle
WILLIAMS'
lilverbeam
Spotlight
Has adjustable control
to comply with require-
ments of the lighting
laws of all States. May
be used for either left
or right side of wind-
shield.
TWO SIZES
(6 AND 7 INCHES)
Model A - $9.00
Model B - $10.00
Detail of AdjuMlabU Conlrol Feature of Silveiheam
1 Manufactured by
WILLIAMS MFG. CO.
310 North Flower Street
SANTA ANA, GAL.
Mention "Motor West." Please, When Writing to the Adverti.ser
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Page 44
MOTOR WEST
November 1. 1917
KLSSEL lOOPOINT SEDANLET. WINDOWS HALF-LOWERED.
EQUIPPED WITH NEW SUMMER TOP OF VICTORIA STYLE.
Enter the Kissel "Sedanlet"
New Model is a Closed, Semi-Open or Open
Car, at Will — Touring Sedan
Also Here
MANY innovations in body designing and construc-
tion characterize the new four-passenger Kissel
"Sedanlet'* and the seven-passenger staggered-
door Touring-Sedan, recently announced by the Kissel
Motor Car Co., Hartford, Wis.
The Sedanlet is equipped with the latest Kissel all-
year top, which is entirely removable, with a new feature
in that all windows, except the rear one, can be raised or
lowered at will. This renders the Sedanlet a closed car
in stormy weather, a semi-open car by lowering the win-
dows, or an open touring car by removing the all-year
top. An added feature is a new distinctive pantasote
summer top of victoria style in the rear, with one French
beveled glass **porthole" on either side and two in the rear.
On the other hand, comfort has not been sacrificed to
appearance. Ample leg room and space has been pro-
vided — 16 inches leg room in front and 15 inches in the
rear. From the floor of the tonneau to the all-year top
the height is 4 feet, 4 inches on the inside.
The frame and doors of the detachable top are of heavy
selected white ash and elm rigidly joined and covered
with silver finish sheet metal, while the roof is three-ply
paneled white wood under heavy laminated duck canvas.
Body and top are joined at ten points by means of con-
cealed rectangular bolts and sockets. Noise between the
lower body and the top is eliminated by a layer of felt and
non-sqncak material.
Ventilation is obtained through the double windshield,
and all windows, excepting the rear one, are adjustable
at any height and drop into the lower body their full
length if desired. P*oth the Sedanlet and the Touring-
.Sedan have twenty-two coats of body finish, eight more
than usual. The tonneau hangs low and gracefully, with
ample clearance due to an arch in the bow of the frame.
PLAN VIEW OF SEATING ARRANGEMENT OF SEDANLET.
•CLOSE-UP" OF ALL YEAR TOP ON THE NEW MODEL.
The Sedanlet is available on the Hundred Point Six
chassis, with the sturdy Kissel-built power plant, axles
and double external brakes, and on the new Double Six
chassis. The price of the Hundred Point Six Sedanlet.
will all-year and new special summer top, of victoria style
in the rear, is $1,885: with summer top only, $1,485. The
Double Six with both tops is priced at $2,800; without all-
year top, but including special summer victoria top,
$2,350 f.o.b. factory.'
The seven-passenger staggered-door Touring-Sedan
model is differentiated from the regular five-passenger
sedan by the two doors, instead of three, one of the left
side by the driving wheel and the other on the right side,
opening into the tonneau; the new all-year top in which
all the windows but the rear can be raised or lowered ;
the new special victoria-style summer top; and the two
auxiliary seats that fold into the two forward seats.
Mounted on the Hundred Point Six chassis only, the price,
including the new all-year and special summer victoria-
style tops, is $1,885 f.o.b. factory. Without the all-year
top, but with the new special summer top, the Kissel Tour-
ing-Sedan model is listed at $1,485.
No Change in Series * 1 8 Studebaker Models
R. T. Hodgkins, sales manager of the Studebaker Cor-
poration, is authority for the statement that his company
does not contemplate a change in models this year. In
making public this information, Mr. Hodgkins says: "In
our opinion, Studebaker engineers have reached a point of
near perfection in the series '18 cars. Our engineers have
been concentrating on the one basic design now for the
past four years and have, naturally enough, been able to
constantly improve and refine our product. They have
taken advantage of the splendid opportunity to observe
the performances of 300.000 Studebaker cars in the hands
of owners, in every part of the world, and through this
experience of actual service the series '18 Studebaker cars
have been evolved. I can say definitely there will be no
change in models this year. Prospective buyers of a motor
car may purchase a Studebaker car now with the assurance
that no sudden change in models will discount or depre-
ciate the value of their purchase."
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November I, 1917
MOTOR WEST
Page 45
t^ h h Hrh^^'^ir^'i'h^ hi-'hi'h^h^^^'i'hi'hhhhh^^'h i-;i-4 ^* i-^^ i- 44 i-^^i*-^ 1^4^^^
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Case No. 36607
JUDGMENT
The court in a recent decision holds that the
McKEE STANDARD AUTOMOBILE LENS
COMPLIES WITH THE CALIFORNIA LAW.
The McKEE STANDAlRD AUTOMOBILE Lens is inexpensive, it is not a
dimmer, it increases your light intensity 63 per cent over a window glass lens.
Makes night driving a pleasure, complies with all anti-glare laws, eliminates acci-
dents. It is the best and cheapest insurance you can buy. Have your dealer install
a pair today. Your money back if you are not satisfied.
Second
PHONE A 41 11 ^'^ '
DEALERS—Writc for Terms and Discounts.
4-
^^
*^
*^
4-
4-
4-
t
Mention 'Motor West." Pleage, When Writing to the Advertiser DiditiZPCl bv V^3C30Q^lC
Page 46
MOTOR WEST
November 1. 1917
Mechanical Features of New Allen Model
Two mechanical features of the New Series Allen 41,
manufactured by the Allen Motor Co., Fostoria,
O., are especially noteworthy. They are the quiet,
economical, flexible motor, so elastic that the throttle
controls a speed range of from 2 to 50 miles an hour, and
the power transmission line, that is built up of the best
mechanical features known to the trade, such as a Borg
and Beck 10-inch single dry disc clutch, which assures
gradual and positive engagement, an Allen selective trans-
mission which has the unusual gear ratio of 45.11 to 1
for high as compared with 14.25 to 1 for low, two univer-
sal joints, hollow propeller shaft and full Hotchkiss drive,
turning a l}^-inch faced pinion and ring gear with spiral
bevel teeth housed in a full-floating rear axle.
There are many more minor yet important features em-
bodied in this chassis. The radiator is a Perfex "honey-
comb." Intake and exhaust manifolds, spark plugs, valve
adjustments, oil pump, oil filler, Stromberg carburetor, car-
buretor intake furnace, primer cups and practically all
motor adjustments are on the same side of the motor. The
fuel is supplied by Stewart vacuum feed from a 13-gallon
rear gasoline tank with sight gauge and winged filler cap.
The new Allen bodies are roomy, low hung and elegant-
ly furnished with the very best upholstery.
The dash of the new Allen contains only carburetor
choke, speedometer, ammeter, Connecticut automatic
ignition circuit-breaker and dash light. All electric con-
trols for starting, lighting, ignition and Garford motor
driven horn are in unit in the Connecticut Rotary Master
Switch mounted just below the wheel on the steering
column and locked at the same time by a Yale key.
The 41 chassis carries three bodies — the five-passenger
touring, the four-passenger roadster and the five-passen-
ger sedan selling f.o.b. Fostoria at respectively $1095,
$1095 and $1395.
Olympian Announces Three Styles of Closed Cars
Three styles of enclosed cars have just been announced
by The Olympian Motors Co., of Pontiac, Mich. The
present tendency in designing closed cars is to increase
comfort and luxury to the highest degree. This has been
accomplished in the new Olympian line, which includes
a Sedan, Springfield type. Coupe and Winter Detachable
Top.
Women who have learned to preside at the steering
wheel show a marked fondness for the modish coupe,
which type physicians and professional men also prefer.
(UPPER) OLYMPIAN CABRIOLET. (LOWER) OLYMPIAN SEDAN.
Social requirements are met by the Olympian Sedan,
which has several exclusive features. The car is very
roomy and yet has a friendly atmosphere permitting the
owner-driver to be one of the party. The Winter Detach-
able Top is the choice of many who desire in one vehicle
the advantage of a closed car for the winter and a tour-
ing car for the summer. This car has many features
which ought to make it a popular car this season. Many
of the objectionable points in the winter detachable top
have been eliminated, such as window and door rat-
tling, etc.
The Olympian Motors Co. has given special attention
to finish, trimmings and .upholstery. The doors on all
models are wide and the details include many comforts
which are desired by passengers. Olympian dealers
throughout the country will hold special closed car salons
to display these new models.
llf
Google ^
THE 1918 ALLEN— (LEFT) FRONT VIEW, SHOWING CLEAN-CUT LINES.
EVERY LINE, (LOWER) PLAN VIEW OF ALLEN CHASSIS.
(RIGHT, UPPER) SIDE ^^E\V INDICATES COMFORT IN
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MOTOR WEST
Page 47
California
Prohibits Glaring Headlights
Perrin No Glare is a thin aluminum shield that
is held fixedly in place around the headlight bulb.
Being inside the headlight it will not break in
every little accident. Always in position and will
not break or burn out bulbs. Deflects all the
driving light out and down on the road without
any "glare." Patented June 9th, 1914.
California has a state-wide law prohibiting
glaring headlights on automobiles. On country
roads or city streets you must not have glaring
headlights. Get your machine ready now — equip
your headlights with PERRIN NO GLARE and
you will comply with all headlight laws.
Obey the Law — Put
Perrin's on Your
Headlights Now
The use of Perrin No Glare's in your headlights
eliminates all the glare without reducing the driv-
ing light. Don't risk injury to yourself and your
machine by covering your lights to comply with
the law. For safe night driving you must have
driving light, so use Perrin's No Glare's. Perrin's
will take the light out of the trees and lay a long,
low, powerful beam out and down on the road.
Approved by the
Police
Approved by state and city police everywhere.
Over 600,000 Perrin's in use today. Complies with
all laws and is the best night driving device at any
price. Put on in just a few minutes and will last
as long as the machine. Buy yours now from
Your Dealer or Garage
iPferrinM^Ca
Detroit^ MiCh>
Mention "Motor West." Please, When Writing to the Advertiser
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Page 48
MOTOR
WEST
November 1. 1913
>wde
McCall White Made Cadillac V. P.
D. McCall White, former chief en-
gineer of the Cadillac Motor Car Co.,
has been elected to the vice-presidency
of the company. Previous to his con-
nection with the Cadillac. White had
a very extensive experience with Eu-
ropean automobile engine design, hav-
ing been connected successively with
the Arrol-Johnston Motor Car Co. of
Scotland, All British Motor Car Co..
Daimler Motor Car Co.. De Luca-
Daimler Motor Car Co., D. Napier &
Son and Crossley Motor Co.
* :¥ *
New Small Overland Is Different.
The new small car model of the
Willys-Overland Co., Toledo, O., will
be designed and produced to meet an
entirely different demand from that
for any of the company's other mod-
els. It will have a short wheelbase,
two-speed transmission and front tires
30x3 and rear tires 30x3>4. The com-
pany hopes to be able to get the new-
model into production bv the summer
of 1918.
* * 41
Another Million From Studebaker.
For the second time Studebaker has
subscribed a million dollars to the
Government to help win the fight for
democracy. President A. R. Erskine,
of the Studebaker Corporation, has
announced that his company has pur-
chased $1,000,000 of the second Liberty
Loan. As in the case of the $1,000,-
000 purchase of the first Liberty
Loan, employees of the Corporation
will he given an opportunity to buy a
bond, of one of the denominations, on
the partial payment plan.
* ♦ ♦
Fulton Truck Plant Growing.
With the completion of its new of-
fice building, occupancy of which will
be taken November 1, the Fulton
Motor Truck Co., of Farmingdale.
Long Island, will have 45,000 square
feet of floor space under roof, com-
posed entirely of one-story units. This
plant is built in units, 150x20 feet each.
All are saw-tooth in construction, and
modern in every way. Additional
units arc being constructed steadily.
4i 4i *
Rohde Heads Wire Wheel Service.
O. J. Rohde has been appointed dir-
ector of service for the Wire Wheel
Cori>. of America. Rohde was form-
erly president and general manager of
the .Splitdorf electrical branch in New-
York City. The Wire Wheel Corp.
will open service stations in all large
cities of the United States.
YLchty Qossif
Emise Still Directs Chandler Sales.
Charles A. Emise, of the Chandler
Motor Car Co.. will remain an official
of the company, attend all meetings
of the directors, and in a general way
look after the sales of the company
while residing in New York during
the winter.
♦ ♦ ♦
Hood Made King Sales Head.
Wallace C. Hood, until recently of
the Wallace C. Hood Service Bureau,
WALLACE C. HOOD.
Salfs Mana^t^r King Motor Car Co., Detroit,
Mich.
Detroit, has been appointed sales man-
ager for the King Motor Car Co., De-
troit, lie succeeds R. P. Bishop, who
resigned to join the Nash Motors Co.,
Kenosha, Wis., as assistant to C. B.
\'oorhis. sales manager.
* * *
Kelly-Springfield Cord Tire Ready.
The Kelly-Springfield Tire Co., New
York City, has begun production of
the new Kelly-Springfield cord tire
and distribution is now under way to
all of the company's branches and
agencies throughout the countrv.
♦ ♦ ♦
Chevrolet Declares Dividend.
The Chevrolet ^^otor Co.. New
York, has declared its regular quar-
terly dividend of 3 per cent on the
company's stock. The dividend is pay-
able Nov: 1 to stockholders of record
Oct. \5.
Olympian Buys Out Meridian.
The Olympian Motors Co., Pontiac,
Mich., has purchased the Meridian
Mfg. Co., Indianapolis, from the trus-
tee in bankruptcy. The purchase in-
cludes drawings, patterns, forms, dies
and materials for manufacturing Olym-
pian bodies, including materials for the
new four-door Olympian roadster.
The material is being moved to Pon-
tiac, where the company will manu-
facture all bodies for its cars and wlI
probably turn out twenty a day.
4i 4i *
Bayne Represents Acason Truck.
C. William Bayne has been ap-
pointed special representative for the
Acason Motor Truck Co. He was
formerly connected with the Ford
Motor Co., as a special representative.
* ♦ ♦
Duplex to Build 300 Trucks a Month.
The Duplex Truck Co., Lansing.
Mich., will turn out 300 trucks a month
during the year 1918. Two factor}
buildings are now being erected which
will provide an additional lOO.UOi'
square feet of floor space to allow for
further expansion.
* * *
Stewart- Warner Will Earn 407r-
The Stewart-Warner Speedometer
Corp., Chicago, is expected to earn at
least 20 per cent on its common stock
during the year ending Dec. 31, after
allowing for excess profits tax. The
income will be practically 40 per cent
of the current market price. Since
Jan. 1, 1917 the company has paid off
$100,000 on notes and will probably be
able to pay off a similar amount soon,
which will reduce notes payable to
$600,000.
* * *
Fulton Truck Increased $130.
The Fulton Motor Truck Co., New
York City, has made an increase oi
$130 in the price of its Fulton trucks,
making the new price of $1,520.
* * :tf
Standard Steering Wheel Plant Ready
The Standard Steering Wheel Co-
Cleveland, O., announces that its com-
pleted plant and efficient organization
are ready for specializing for 1918 in
the manufacture of steering whecb
for automobiles, airplanes, trucks,
tractors and motorboats. The com
pany operates in connection with the
Piqua Walnut Mills and the Hartzd'
Walnut Wheel Co.. and is assured of
a continuous supply of raw material of
the finest quality for use in raakini;
steering wheels, wood rims ami
spiders.
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November I. 1917
MOTOR WEST
Page 51
PHILAniLPiilA
Diamond
King
of
Grids
Increased Facilities-
enable us to offer dealers and agencies unexcelled service on shipments to any part of
Pacific Coast territory.
Noth withstanding the rapidly increasing demand for ** DIAMOND GRID" Starting and
Lighting Batteries, we shall continue to make immediate deliveries of batteries for
any type of automobile.
A complete stock of BATTERIES and REPAIR PARTS
carried at the following branches and stock depots: —
Philadelphia Storage Battery Co.
1108-7 >Vest Pico
LOS ANGELES
37 Spear Street
SAN FRANCISCO
1812 Eleventh Ave.
SEATTLE
11 OS First Ave.
SPOKANE
32 North Broadway
PORTLAND
Mention "Motor Wost." Plens»>, When Writinff to the Advertiser
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Page 52
MOTOR WEST
November 1. 1917
A (JHOIP OF LIBKKTY DISTHIBUTORH AND DEALKHH FROM ALL PARTS OF THE UNITED
HTATKS ANF) (UNA DA WflO ATTENDED THE RECENT GENERAL BUSINESS CONFER-
ENCE AT THE DETROIT FACTORY.
Lincoln Co. Rushes New Army Plant.
The Lincoln Motor Co.. Detroit, has
hccn organized to manufacture air-
plane engines and the new Liberty en-
gine, accepted as the government en-
gine in prosecuting the war. will be
turned out in large numbers from the
start. Henry M. Leland and his son.
Wilfred C. Leland. formerly managing
directors of the Cadillac Motor Car
Co., are at the head of the new air-
plane project. Laboring day and night.
l,8()f) men are working to complete the
company's new plant in Detroit. Work
proceefls simultaneously on each of
the nine structures composing the
plant. The longest unit is LOCK) feet
long and four stories high. Two other
units contain SOO.OOO square feet of
floor space. Construction now in sight
is costing $1.{)()0.(X)0.
Lee Selling Company Changes Name.
The Lee Tire Sales Co., Inc., has
changed its name to the Lee Tire &
Rubber Co. of Xew York, in order to
become more closely identified with
the parent company, the Lee Tire &
Rubber Co., Consohocken, Pa. The
company's sales offices have been
moved from the factorv to New York
City.
41 41 41
Van Beaver Now With Saxon.
L. C. Van Beaver has joined the ex-
ecutive forces of the Saxon Motor
Car Corporation, Detroit, and will
carry out special work as assistant to
H. W. Ford, president of the organi-
zation. Mr. Van Beaver recently re-
signed from the Willys-Overland Co.
at Toledo, disposing of his home there
to remove to Detroit.
Selden Sales Managers Compare Notes
The annual sales conference of di-
vision sales managers of the Selden
Truck Sales Co.. was held at the com-
pany's general office at Rochester. X.
Y.. during the week of October 1st.
The Selden Company, under the guid-
ance of Sales Director Hal T. Boulden.
has divided the United States into 17
districts, each district in charge of a
competent representative equipped to
help the dealer to figure haulage prob-
lems and in other ways to "Sell 'em
Seldens." An aggressive sales and ad-
vertising campaign was outlined at the
meeting and judging from the reports
received, it is quite evident that Sel-
den will be a big factor for domestic
business.
4^ ♦ ♦
"No Price Reduction Yet"— Flanders.
Walter E. Flanders, president of the
. Maxwell Motor Co. and of the Chal-
mers Motor Co.. says that it is his
opinion that the announced reduction
in the price of pig iron, steel and some
other raw materials will not. for some
time to come, affect the retail selling
price of automobiles. Mr. Flanders
says that the makers have contracted
for material at present prices for many
months in advance, to protect them-
selves against delay in deliveries and
that the steel mills and blast furnaces
are so crowded with government and
other work that they will have no op-
portunity to produce materials at the
new prices for many months to come.
Mr. Flanders says that his remarks
must not be taken as a forecast, but
simply as the opinions of one producer
of automobiles.
4i 4( 4i
Packard's Gross Business, $70,000,000.
The statement is made that the
Packard Motor Car Co., after taking
a census of its branches, dealers and
sub-dealers, found that the gross in-
vestment was more than $20.(XX).000
in plants and stocks, and that the
gross business was $70,000,000 per
year. The organization included in
the census have 6,455 employes on the
payrolls.
* 4i 4i
Homer McKee Forms Own Co.
The Homer McKee Co., Inc., Cleve-
land, O., has been incorporated by
Homer McKee, who resigned recently
as advertising director for the Premier
Motor Corp. His new company will
act as distributor for the Premier car.
Associated with him are Aaron Wolf-
son, of Kahn Tailoring Co., as vice-
president, and Fred H. Hoover, form-
erly connected with the sales of Woods
and Rauch & Lang electrics, as secre-
tary-treasurer. Previous to his Pre-
mier connection, McKee became prom-
inent with the Cole Motor Car Co. in
glorifying the idea of the assembled
car.
* ♦ ♦
Keenan Leaves Guns for Tires.
P. C. Keenan, formerly assistant
general sales manager of the Win-
chester Repeating Arms Co., has been
appointed manager of the Chicag^o
branch of the Pennsylvania Rubber Co.
M«'iifi<»n "Motor W«'«*t." PW-iiKe. When Writing to the Advertiser
Digitized by
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November 1. 1917
MOTOR
WEST
Page 53
G
G
E
E
A
A
R
R
S
S
Make our booth at the automobile show your headquarters. Our store at 1213 S. Hope Street
is just across the street from the show and we invite you to visit
us.
We cary in stock gears
for one hundred and fifty makes of automobiles, also axle shafts.
Our
prices will interest you.
AUTO GEAR & PARTS COMPANY
1213 S. HOPE ST.
LOS ANGELES
and 10 Ton Tractors.
Tha Garford Road Buildar.
Garford Motor Track Co.
Incorpoimted
FACTORY BRANCH
310 West Pico St. Main 3383
LOS ANGELES, CALIFORNIA
STURDY AND SURE
For downright day after day dependability, for extraordinary
fuel and oil economy, for the ability to perform the most gruel-
ling labor, steadily, smoothly and uncomplainingly, the GAR-
FORD MOTOR TRUCK stands away to the fore— absolutely
unapproached by anything else on wheels.
This ability to do — this i)lugging. winning persistence — this
uncanny economy, has made the GARFORD name a world
wide symbol of efficiency.
GARFOKDS are successfully meeting hauling jjroblems that
few trucks would even attempt.
They are making money for owners in all parts of the world
— under every conceivable condition of climate and highway.
.\nd they are making money for dealers. We have room lor
a few more big calibre men in our selling organization.
Google
Mention "Motor Wist." PU'use. Whin Writing: to tln» Advert is»T
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Page 54
MOTOR WEST
November I. 1917
THREE SHIFTS OF MEN ARE WORKING NIGHT AND DAY ON THE NEW ELGIN PLANT, NOW NEARING COMPLETION.
Stutz Concentrates on 16- Valve.
The Stutz Motor Car Co., Indianap-
olis, Ind., will concentrate on its four-
cylinder, sixteen-valve engine, to be
used on four new models this season,
while the eight-valve engine, ofYered
optionally last year, will be dropped.
The four new models are the Bearcat,
$2,550; the roadster, $2,550, formerly
$2,375 ; four-passenger car, $2,650, for-
merly $2,550; and the six-passenger.
$2,750. formerly $2,550. The first-
named model has a wheelbase of 120
inches, the last three models, 130
inches. The cylinders, cast in block,
are 43^8x6, with Stromberg carburetor
and pressure feed. High tension mag-
neto gives ignition and starting and
lighting is provided by separate Remy
systems. Marked changes have been
made in the body design. The body
outline is smoother, the hood and
radiator lines have been changed and
the double cowl has been removed
from the four- and six-passenger
models.
4e 4c >|c
Sterns Tube Output 120 a Day.
The Sterns Tire & Tube Co., St.
Louis, Mo., recently reached an out-
put of 120 Sterns tubes a day, accord-
ing to the announcement of William
L. Burgess, president of the company.
The output will be increased to 200
tubes daily by Dec. 1. The increased
production has been made possible by
the removal of machinery from the
company's exjierimental plant at Mar-
ion, O., to the main factory.
* ♦ ♦
Wayne Tank Doubling Space.
The Wayne Oil Tank & Pump Co.,
Fort Wayne. Ind., is erecting three ad-
ditions to its plant which will double
its present floor space. I^'our acres of
land immediately west of the main
office building have been purchased
for the erection of an addition to the
heavy metal tank shop.
♦ ♦ *
Standard Parts Takes Amer. Bearing.
The Standard Parts Co., Cleveland,
O., has taken over the entire amount
of the stock of the American Ball Bear-
ing Co. and will pay its own common
stock at full value for the American
Ball l»earing stock at its book value.
The book value of the common stock
of the Standard Parts is understood to
slightly exceed $100 a share.
Glide Model Has Few Changes.
The Bartholomew Co.. Peoria, 111.,
manufacturer of the (ilide car. has
made no radical changes in their new
models. The four- and five-passenger
models are listed at $1,395, with $400
extra for detachable sedan top for
either model. The chassis is 1>^ inches
lower and is of a new pressed steel
construction. The tops have been
further refined and all models are
painted Meteor blue with black hood
fenders and gear and ivory white
wheels. The engine is six-cylinder,
Sy^^xS, with Westinghouse electric
equipment. Other important details
are disk clutch, Hotchkiss drive and
floating axle and spiral bevel gear.
* ♦ *
Kelly-Springfield to Spend $5,000,000.
The Kelly-Springfield Tire Co.,
Akron, O., will expend an approximate
total of $5,000,000 on the plant it will
build at Cumberland, Md.. instead of
the $2,250,000 at first planned. The
manufacturing facilities now planned
will have an annual capacity of 400,-
000 tons of automobile tires and re-
lated products. The tire production
alone will be from 4.000 to 5,000 a day.
* ♦ *
Du Pont Offers State a Road.
(jeneral T. Coleman Du Pont of
Wilmington, Del., who some time ago
offered to build a boulevard the en-
tire length of the state of Deleware,
100 miles, and to then present it to the
state on certain conditions, has recent-
ly informed the Deleware state high-
way commission that he has waived all
conditions and will complete the boule-
vard and present it to the state under
no restrictions.
* ♦ ♦
Autocar Building $500,000 Addition.
The Autocar Co.. Ardniore, Pa., is
erecting an addition to its plant which
will represent an outlay of more than
half a million dollars. The new build-
ing is located alongside the new ma-
chinery department of the comi)any
and will be 75x150 feet, with five
stories and basement.
* ♦ *
Pyrene Declares Dividend.
The Pyrene Mfg. Co., Xew York
City, recently declared a dividend of
2'j i)er cont. It is payable Xov. 1 to
stockiioldors of record on Oct. 18.
Mais Develops New Ideas for Fulton.
Albert F. Mais, chief engineer of the
Fulton Motor Truck Co., of Farming^-
dale. Long Island, was the designer
and builder of the Mais truck at In-
dianapolis, America's first internal
gear driven truck. Mr. Mais is busily
engaged in developing some special
features to be embodied in the Fulton
truck, and he expects to have these
completed for exhibition during the
Xew York and Chicago shows.
t¥ * *
Daniels to Make Master Primers.
E. T. Daniels, secretary of the Mas-
ter Carburetor Corp., Detroit, has in-
corporated a new company to manu-
facture the primer for which the pat-
ents have been purchased from the
Master company. The new company
will erect a factory in Detroit. The
primer formerly marketed by the Mas-
ter Carburetor Co. has been adopted
as standard equipment by the Frank-
lin Automobile Co.
^ Hi ^
Siegerson to Promote McGraw Sales.
Edmund B. Siegerson, former branch
manager at Albany and Buffalo, for
the Goodyear Tire and Rubber Co., and
later supervising the sales promotion
work through the mid-West, has ac-
cepted the position of sales promotion
manager for The McGraw Tire and
Rubber Co., with headquarters at East
Palestine. Ohio.
* 4c 4c
Jordan to Assemble Trucks.
E. S. Jordan, of the Jordan Motor
Car Co., of Cleveland, has announced
that his company will shortly com-
mence to assemble trucks from known
units of good quality. The details are
to be announced in the near future.
♦ ♦ ♦
Col. Clifton Aids Liberty Loan.
Colonel Charles Clifton, president
of the Pierce-Arrow Motor Car Co..
of Buffalo, and of the National Auto-
mobile Chamber of Commerce, pro-
poses to invest his entire income, ex-
clusive of actual living expenses, in
the second issue of Liberty Bonds. He
will pay for them on the installment
plan, after deducting from his salary
and other sources of income, his act-
ual expenses. The Pierce-Arrow Co.
has sent thousands of trucks to the
various war fronts.
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November I. 1917
MOTOR WEST
Page 55
Piston
Service
Light Weight, Any Make
Cast Iron Pistons
Are the BEST by TEST
FINISHED— SEMI-FINISHED— or ROUGH
LARGEST PRODUCERS IN THE WEST
W. H. JAHNS Auto Machine Works
908-912 West Pico Street LOS ANGELES, CALIF.
€€
NONPAREIL" AUTOMOBILE TRAILERS
CAPACITIES
A-IQQOIb
B-ISOOIb
C -2000 lb
TIMKEN
BEARINGS
PRICES
A - $85.00
B - $100.00
C - $115.00
SOUD
TIRES
PRICES ARE F. O. B. SAN FRANCISCO. KNOCKED DOWN AND CRATED
COMPLETE STOCK ALL MODELS FOR IMMEDIATE SHIPMENT
Write for Catalog and Dealer*' Proposition
ARTHUR H. HERTZ
Manufacturers Representative
112 Market Street San Francisco, CaL
Menti<»n *' Motor West " Plense, Wlitn Wiitinj; to the Advertis
Digitized by
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Page 56
MOTOR WEST
November 1. 1917
ew Things in the
Accessories Held
FORD RADIATOR COVER FOR COLD
MORNINGS.
The latest device for winter touring in
thoHe sections of the Coast States where
real winter weather prevails, is the H-M
metal radiator cover for Ford cars. One
of the most important features of this de-
vice is the fact that it is operated from
the dash-board of the car, thus eliminat-
ing the necessity for the motorist leav-
ing his seat and walking to the front of
the car to adjust the cover. Another im-
portant point is the adjustment feature.
The cover may be entirely closed, half,
three-quarter or quarter closed, or entirely
open, depending upon weather conditions.
The H-M metal radiator cover is made
of sheet metal divided into eight adjust-
able shutters operated as one. It is at-
tached to the radiator with springs,
assuring a tight fit at all times and doing
away with the possibility of rattling. The
H-M Manufacturing Co., of Indianapolis,
manufactures this device.
POLICE APPROVE McEIEE LENS.
The McKee Standard Automobile Lens
is notable for having, aside from its sev-
eral other important advantages, the an-
nouncement of the Los Angeles police
authorities that **the McKee Standard
Automobile Lens does not in any particu-
lar conflict with the provisions of the
(motor vehicle light) statute." The Mc-
Kee Lens throws a strong beam 500
feet ahead of the car and also furnishes
a clear, revealing side light which is
thrown at an angle of about 45 degrees
directly in front of and to the side of
the car. When the car turns a corner,
the side light shifts at the same angle
with the car and always keeps the road-
side well lighted. The McKee lens is of
concave-convex shape. The lower two-
thirds of the front part of the lens are
cut in the shape of a series of horizontal
prisiiiM piled one above the other. The
upper third is cut in a series of vertical
prisms. The lov cr horizontal prisms con-
centrate and turn downward the light
rays, so that the beams of light point
horizontally not more than 75 feet ahead
of the car nor more than 42 inches above
street level, complying in every particular
with the motor vehicle statute of the
(.'alifornia state law. The upper vertical
prisms disperse the light sideways, direct-
ing at no point a strong beam of light, but
a diffused glow. This soft light is ob-
tained, in accordance with the well-known
law of optics, by refracting the purple.
FRONT VIEW OF McKEE LENS.
blue and violet rays, the ones most harm-
ful to the eyes, downward at a sharper
angle than the colors at the other end of
the spectrum, the red, orange and yellow.
The ultimate result is a strong, mellow
beam of light. The legal status of the
McKee Lens within the state of (Califor-
nia in its use as a glare eHminator was
recently convincingly proven by the de-
cision of Police Judge (Jeorge S. Richard-
son of Los Angeles in the case of the
people vs. Ral]>h G. Whitlock. Whitlock
was arrested while <lriving his car with
headlights equipped with McKee lenses.
Judge Richardson found Whitlock not
guilty and in summing up his decision
concluded, "This court finds that light of
not more than 3fi candlepower projected
through the McKee Standard Automobile
Lens does not in any particular conflict
vvjth the statute."
THE
'STILL BETTER"
BATTERY.
WILLARD
The Willard Storage Battery Co., Cleve-
land, O., has just perfected a threaded
rubber insulation for starting and light-
ing batteries. For years, so it appears,
storage battery makers have been strug-
gling with the problem of adapting rub-
ber for insulation in the motor car bat-
tery, only to be balked by some one
factor. The problem was to use rubber
without decrease of voltage, without in-
creasing battery size, without holes that
would allow the active material to bridge
and without adding to the number of
parts.
In solving this perplexing problem the
Willard Co. departed entirely from the
idea of boring holes and resorted to the
use of thousands of tiny threads — 196,000
to an insulator — which serve as wicks and
thus permit the circulation of the elec-
trolyte. These threads are imbedded
in the rubber and are only as long
as its insulation is thick — piercing it from
surface to surface. The battery solution
is drawn through the threads by capillary
attraction — but there are no holes through
which a contact can be established from
plate to plate by ** treeing. "
After the idea of accomplishing the per-
fection of rubber insulations with the aid
of these myriads of threads was devel-
oped, a way had to be devised to put it
into operation. This called for special
machines, and these the Willard Co. pro-
duced. Before the company made general
public announcement of the ** Still Better
Willard Battery with Threaded Rubber
Insulation," 35,000 of them had been in
use over two vears.
A BABT SEAT ATTACHMENT FOR
AUTOMOBILES.
The Perfection Mfg. Co., 2700 N. Lef-
fingwell Ave., St. Louis, Mo., is manufac-
tured and marketing a unique contrivance
known as the Rock-a-Bye Auto Seat. The
seat consists of a brown washable duck
basket mounted on an enameled steel
frame, the basket containing two holes
) TrrHFShH ('fi{rii|,\Ti': Ki-KriKn
I'K IN NKW willnmh h\rnii(Y.
inUM or MKIMMATOUH IN TIIK NKW
UAri'KUY.
THE
'STILL BETTER" WILLARD
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November I. 1917
MOTOR WEST
Page
SEETHE
9
NEW EMPIRE MODELS
AT THE
LOS ANGELES
AUTOMOBILE SHOW
Fours and Sixes
in latest body styles
Some splendid territory
is open to good dealers.
Be sure to see us at the
Show.
EMPIRE MOTOR SALES CO.
1142 OUVE STREET
LOS ANGELES
EMPIRE AUTOMOBILE CO.
INDIANAPOUS
Power For
Fords
'T'HE Bosch-Ford Attachment is an effi-
ciency promoter; it makes possible an
easy and mechanically correct installation of the
Bosch Magneto on Fords, it results in a positive
betterment of the car, it gives more power, more speed and
more economy, and, due to even and positive ignition, re-
duces the wear on the engine and the car in general.
The magneto is a Bosch Magneto, the same quality of
workmanship and material as go into the Bosch Magneto
supplied to the mwufacturers of the highest class of auto-
mobiles. The few fittings that are necessary are made in
the Bosch Factories, too.
For J ownen and the trade thould 9rite for the Botch-
Ford Book: it telh jfou what you ought to know.
Bosch Magneto Co. - - Neiv York
Coast Branehi 1324 Van N«
Aw.. San Franeiseo
CoMt Distribolon: E. A. F«atb«nlMi«, Los Ab««Im
Ballon A Wri«ht, Portland and SoattU
Kimball - Upson Co., Saeranionto
Mention "Motor Wt'st," PIeii8P, When Writing to the Advert
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Page 58
MOTOR WEST
November 1. 1917
THE ROCK-A-BYE AUTO SEAT.
through which the baby- 8 legs are in-
serted.
'Iwo small steel cleats 3 inches long are
furnished with the outfit, which can be
permanently attached to the back of the
front seat of any automobile in a few
minutes, and in which the hooks of the
Rock-a-Bye Seat are engaged and sus-
tained. All parts that come in contact
with the polished surface of the car are
protected by means of soft rubber, pre-
venting entirely the marring or scratch-
ing of even the most highly polished sur-
faces.
The Rock-a-Bye Seat is easily and
quickly attached at any time by simply
inserting the hooks in the slots, and de-
tached by lifting the hooks out of the
slots. When not in use, it folds up and
easily fits under the seat of the automo-
bile. The device weighs 4 pounds and is
not only safe, sanitary and low-priced, but
affords baby a comfortable, permanent
place in any automobile, instead of being
jammed between the occupants anywhere,
as heretofore.
HOOD TO DISTRIBUTE
**AUTOOLENO."
The Wallace C. Hood Service Bureau
recently executed an agreement with the
Detroit Autocleno Mfg. Co., to distribute
the entire factory output of "Autocleno,"
the new compound for cleaning and polish-
ing automobiles.
Within the past six months the Hood
Bureau saw the big possibilities in mar-
keting factory outputs and now controls
the distribution throughout the United
States and foreign countries of the fol-
lowing: Tu Ford Valve Tools for Ford
and Chevrolet cars, Retlaw Gasoline
Gauges for Fords, Dim A Ford Switches,
The Pass-E-Z-Y Steering Wheel and
Autocleno,
WOBKBITE COMBINATION OUTFIT
PROTECTS FRAGILE HYDROMETER.
The Workrite Combination Outfit should
meet with instant favor from all garage
men and car owners who have difficulty
in keeping a supply of water pure enough
to be used in filling storage batteries. It
consists of the Workrite Hydrometer and
a glass jar of one quart capacity, made
dust- and evaporation-proof by the rubber
collar on the Hydrometer which fits into
the bottle at all times except when in use.
The jar is filled with distilled water and
after testing the battery the Hydrometer
is put back into the jar. By squeezing
the bulb, the acid is rinsed out and the
rubber parts cleaned, preventing them
from deteriorating. The acid in the water
is eventually put back in the battery. The
general fragility of hydrometers is pro-
tected in the Workrite by the large rub-
ber collar at the top and the square piece
at the bottom, preventing the glass from *
striking any level surface. The square
rubber piece also prevents the hydrometer
from rolling off the car running-board or
any uneven surface. The Workrite Hy-
drometer is listed at $1, and the Workrite
Combination Outfit at $1.50.
QUALITY TIRES AND TUBES
ANNOUNCED.
The Quality Tire & Rubber Co. an-
nounces the production of Quality tires
and tubes in non-skid and super-cord
types. These tires are noted for their
low price and the high standard of ma-
terial and workmanship used in their
manufacture. The company claims that
the low price has been obtained without
sacrificing, in any way, strength, long life
and mileage. The manufacturers state
that they are already experiencing a very
good demand for their product, and an
even greater demand is expected as a re-
sult of a spirited advertising campaign
which is about to be launched.
The Quality Tire & Rubber Co. is lo-
cated at 1467 Michigan Ave., Chicago.
Gordon Ingalls, well known in the tire
field, is its president.
FORD RELIEF SPRINGS PREVENT
OVERLOAD BREAKAGE.
The Ford Relief Spring is a spring
which fastens to the channel iron and
rides on the rear camel-back spring of
the Ford car, thus relieving it in such a
manner as to make it impossible to bump
the housing and break the axle, and at
the same time, to carry a ton, if neces-
sary. The device does not operate un-
less the Ford is being overloaded, which
is usually the case. But it always acts in
stopping excessive tilting, especially in
rounding corners. Thus the center bolt
WORKRITE HYDROMETER AND COMBI-
NATION.
is saved from shearing off, the strain is
taken from the chassis and the tires are
relieved from 80 per cent of their load.
Ford Relief Springs sell at $8 a pair and
in two weights — one for passenger cars,
carrying up to 800 pounds, and one for
commercial cars, carrying up to 2,000
pounds. They are manufactured by the
Ford Relief Spring & Frame Supporter
Co., New York, which also manufactures
the Running-board Truss Rod, which clips
to the step-iron near the chassis and fas-
tens to the Ford running-board so as to
add greatly to its strength. The Truss
Rods sell for $2 a set.
NITROLENE LUBRICATING OIL.
The Nitrolene Sales Co., which has its
headquarters at 1311 South Figueroa St.,
Los Angeles, will employ a novel adver-
tising scheme to introduce its Nitrolene
Lubricating Oil more widely to the pub-
lic. Instead of spending big money for
advertising, such as billboards, etc., dur-
ing Auto Show week new customers will
be given a credit of $1.00 on his first can
of Nitrolene Lubricating Oil, and in this
way $10,000 will be given away.
Nitrolene Lubricating Oil is different
from any lubricating oil ever put on the
market. Through a special process of re-
fining, the most tenacious, slippery, glairy
lubricating oil is obtained — qualities
which are not diminished as a result of
heat, hard wear, etc. These qualities give
a smoother-running engine, with less vi-
bration, reduce friction entirely, increase
compression, which means more power or
less gas consumption and through chem-
ical affinity loosens carbon deposits.
Nitrolene regenerates its own viscosity a
thousand times; it wears and wears, and
does not break down and become thin
and waterv.
CUSHIONS YOUR CAR ON AIR— THE GRUSS AIR SPRING
1918 CADILLAC EQUIPPED WITH GRUSS AIR SPRINGS
THE LUXURY SHOCK ABSORBER
The elasticity of air, cushioning road shock and
floating the heaviest car along like a feather — this
is the Oniss Air Spring, the LUXUBT shock ab-
sorber equipment for QUALITT cars. No "side
sway" — OnisB holds the car in a velvet vice that
prevents severe leaning or locking of springs
through distortion.
CARTER & VANBERG
SERVICE STATION
775 Towne Ave. Broadway 8306 Lot Angeles
Mention "Motor VV«*«t," rinnm., \Vti#»n WrltinK to Iho Advertiser
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November I. 1917
MOTOR WEST
Page 59
If You Had
A Hole
In Your Pocket
Wouldn't you stop the leakage
your money! Cheap plugs are mon
wasters. A weak spark cannot e
plode all the gas. Install the
HER2
PLUG
"Bougie Mercedes"
The shooting effect of the explosi<
chamber behind the Clover Leaf Ele
trode ensures perfect combustion ev<
of a very lean mixture.
HERZ PLUGS are doubly insulate
with Mica and Stone. They are gua
anteed. We have stood behind the
23 years.
Ask your dealer for the "Boug
Mercedes" and the Pro-Mo-Tor,
special Herz Plug for Fords.
JOHN D. HOWE, Upland, Cal^
Pacific Com! Re|Nresentativ«
)
OHAKSLOB * LTON 00.,
Lo8 Angeles Fresno
San Francisco Seattle
E. A. FEATHEB8T0NE
Los Angeles
WEINST00K-NI0H0L8 00.
San Francisco
Los Angeles
McOOT MOTOB SUPPLY 00.
San Francisco
Lo8 Angeles
HERZ & CO.
245 W. 55th St., New York
XTHION HABDWABE * MET-
AL 00., Los Angeles
OAVIN WILLIAMS 00.
San Diego
KIMBALL-UPSON 00.
Sacramento
**Oh! What a Difference"
"It adds 80 mnch pleasure and comfort to driving a car. I wouldn't take ten dollars for it if I
could not bny another. ' ' Ton will say the same if you place one of these gear shift lever extensions
on your car
Mellin's Reversible Gear Shift Extension
is a reversible extension lever which enables the operator, with a single arm movement to shift gears
easily, rapidly and without changing position or moving the body. Can be attached in a minute and
adjusted to any position by simply setting the lock nuts tight.
The Pictures Tell the Story
They illustrate deariy the change in the driving position and show what you avoid by the use of
these lever extensions.
Full nickel plated. When ordering state make and model of your car.
Price $1.50
Excepting for the following cars:
Hudson, Hudson Super-Six, Chal-
mers, Hupmobile, Oldsmobile, Mit-
chell and all types having a solid
Ball — $2.00. Dodge or Overland
75-90, $1.25.
Order through your local dealer.
Send money order for mail
delivery.
M.&H.NOVELTYCO.
857 East 24th Street
South 1544 LOS ANGELES
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Page 60
MOTOR WEST
November 1. 1917
CLYDESDALE
Motor Trucks of % Ton
to 5 Ton Capacity
THE CLYDE CARS CO^ Clyde, Ohio
Number 102,
the Sunset Limited^
is a fast train
— Leaves Los Angeles at 8:30 every
morning, arrives New Orleans in 57
hours and 30 minutes — only two nights
on the road. Connection with fast
train at Xew Orleans for Xew York
makes the journey only four nights
from here to Xew York. Also con-
nects with Southern Pacific steamers
for Xew York, and carries through
tourist sleeper daily to Washington,
D. C.
The SUNSET KXPRE8S, another good
train, leaves at 3:30 p.m. daily.
SOUTHERN PACIFIC
Ticket Offices
212 West Seventh Street
606 South Spring Street
Pacific Electric Bldg., Main Lobby
Station — Central avenue at Fifth street
Phones: 60641, Main 8322— Day or night
See the Apache Trail
Los Angeles, Cal. — The Akron Tire Shop has been
opened at 824 S. Spring and 823 S. Main St. by D. Dayton
Dresse, to give (joodyear tire service. — Wilson & Bowen.
body builders at 1318 S. Main St., have purchased the
equipment and lease of the Superior Mfg. Co., 1325 S.
Main, and will run a trimming and top shop in addition
to their body building business. — The White Auto Co.,
distributors of White cars and trucks, will have a two-
story garage, 97x155 feet and costing $50,000, built for
them at Eighteenth and Figueroa Sts. — The Safety-Ford
Starter Co., E. P. Sommers, Southern California repre-
sentative, has moved to 942 S. Grand Ave.
Tff ^ ^
Downey, Cal. — C. E. Rukes has re-opened the Central
Garage.
* * *
Lompoc, Cal. — Charles Rudolph has taken the Kissel-
Kar agency.
* * . *
Sacramento, Cal. — E. Dagner will have charge of Pack-
ard truck interests for Earle C. Anthony, San Francisco,
in the entire Valley territory.
* * *
Woodland, Cal. — The Standard Garage has added the
Peerless car agency.
* * *
Santa Barbara, Cal. — E. J. Boeseke. Packard and Olds-
mobile dealer, has taken over the Oxnard agency for the
Oldsmobile and now controls sales for that car in San
Luis Obispo, Santa Barbara and Ventura counties.
* * *
Portervillc, Cal. — Albert Behrens of the Terra Bella
Garage has bought entire control from his partner, Henrv
Rickels.
^ ^ ^
Vacaville, Cal. — W. A. Bloodworth. Overland distribu-
tor for Yolo and Solano counties, has opened an agency
here for Solano county in charge of Frank Dimond.
^ * *
Stockton, Cal. — The San Joaquin and California Auto
Trade Association held its third annual meeting here re-
cently.
* * }ff
Long Beach, Cal. — The Long Beach Chandler Motor
Co., Chandler agencv, will have a garage built for it cost-
ing $7,500.
4c 4^ 4^
Los Angeles, Cal. — The D. F. Poyer Co., Republic truck
distributor, has occupied its new sales quarters at 1021-23
S. Grand Ave.
^^^ Why Not
^^ phone for HUGHES
^^^ when you need first-class
^V publicity or commercial
PHOTOGRAPHS in a hurry?
93S Hinton Avenue
Los Angeles, CaL
Phones: Main 4268
F'S969
M<»ntiiiii 'Mot.tr W«'ht.
IMi'MHt*, Wlu'n Writing to the Atlvcrtiser
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November 1. 1917
MOTOR WEST
Page 61
-
EasOy Operated. You Keep Clean.
Absolutely Dependable.
HANDLE IS JOINTED IN THE MIDDLE FOR
STORING AWAY
No. 14, Lifts 1800 lbs $4.50
No. 16, LifU 3000 lbs $6.00
At All Supply Stores, or Prepaid to You
Upon Receipt of Price
LANE BROS. CO., ■
■ POUGHKEEPSIE, N. Y.
JV/IARATHON Hand Made Tire.
^^^ are far less costly, in the end, than the
somewhat less espensiYe machine-made tires.
We make them entirely by hand so we may
guarantee them as we do. Are you familiar
with our guarantee principle > Write us. Our
plan will certainly interest you.
The Marathon Tire ft Rubber Co.
CUYAHOGA FALLS, OHIO
CANADIAN FACTORT: ST. CATHARINES. ONTARIO
DEALERS MAKE MONEY!
Get the Agency for the *'Tonford" truck unit, — one of the
quickest selling propositions yon ever tackled. Attached to a
Ford chassis, makes a one-ton trnck. Light, strong, economical,
easily handled. Dry goods merchants, fnmltnre dealers, retailers
in almost every line, bottlers, farmers, creameries, all want it.
Find it best possible buy.
$325
lonforcl
$325
TRAOCMAim
All the facts that sell the Ford, sell the Tonford. Highest grade
truck attachment made, — easiest to attach, — strongest, most dur-
able. Best constructed truck unit on market, — Slowest priced.
Get busy now, while territory is still open. Write today. Learn
how '*Tonford" dealers pile up proilts.
DETROIT TRUCK CO., Mfgs., Detroit
MAKE SURE that your car will
be there when you get back
BY LOCKING IT WITH A
WALKER KE-LES
Safety-vault-like combination that cuts off battery, magneto
and starter circuits, also the gasoline.
NO KEY TO LOSE- NO KEYHOLE TO FIND
$10 for Urge cars ($15 properly installed)
$5 for Ford and other small cars ($7.50 properly installed)
See your dealer, garage or repair man. If he does
not carry the Walker Ke-Les, send us his name.
WALKER KE-LES LOCK CO.
Factonr: Aurora. 111. (Dept. M) Sales Dept. Ckicaso. 111.
Save the Nation's Gasoline with the
6
SUNDERMAN $
Vacuum Carburetor
This price maintains on Ford and Mots models
Other cars $8 and $10. dopondins on fitHncs necessary
This perfect carburetor will save yon, no matter what yonr car,
from 30 to 50% in your gasoline consumption. At the same time
it will give your motor power, speed and flexibility beyond your
fondest hopes.
It's your duty to your country to save gasoline when you can.
It's a dealer's duty to promote the sale of an instrument that will
cheapen the cost of running a car.
Send in your orders now— Fall is a bis carburetor season
SUNDERMAN CORPORATION
17 Chambers Street (Dept. C) NEWBURGH, N. Y.
Western Office: 403 Kresge Bldg., Detroit.
Stanwood Adjustable Accelerator Foot Rest
A reliable safety device to prevent unintentional rapid acceleration when
driving over uneven crossings or rough roads. Relieves the foot and hg
muscles from constant tension. Permits delicate advancement or retarding
of accelerator.
Made with an indented rubber roller vulcanized to a steel tube, revolv-
ing on a st«»el spindle riveted to the uprights. The pressed sicel uprights and
base secUoD are engaged by graduated indentations, iosurins stability. These
parts are shersrdized and polished to prevwit rusting.
Adjustable to various heights and positions, and adaptable to all makes
of automobiles. Superior in workmanship, quality and effectiveness.
PRICE $1.50 AT YOUR DEALER
or forwarded post prepaid upon receipt of price.
STANWOOD EQUIPMENT COMPANY
307-A Plymouth Court CHICAGO
Pslenl Pending
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*age 62
MOTOR WEST
November I. 1917
OLDSMOBILE RACING CAR
EQUIPPED WITH
WESTERN STAGGARD radiator
This is a patented design made entirely of cop-
per that gives maximum cooling results. Its spe
cially constructed water channels and air cells pre-
sent much larger radiation surface than ordinary
radiators.
The Western STAGGARD Radiator is superior
to others because its copper construction renders
it impervious to corroding effects of alkali or
minerals usually found in western water.
Increased cooling surface and resistance to
rust and chemical action of water makes the
Western STAGGARD Radiator the most durable
and satisfactory radiator made.
We also specialize in the repairing of Radiators,
Lamps, Windshields, Fenders, Bodies, Pumps,
etc. All work fully guaranteed.
Western Mechanical Works
520 W, Pico Street
Bdwy. 2912 Home 60634
San Francisco, Cal. — The McGraw Tire & Rubber Co.,
Palestine, O., will have a two-story brick building erected
on Townsend near Eighth St., to house the offices and
warehouse of its Pacific Coast branch. — The Standard
Auto Sales Co. has leased quarters at 768-778 Golden
Gate Ave. — The Prest-O-Lite Co. has leased ground store
quarters in the Masonic Temple Bldg., Oak St. and Van
Xess Ave. — J. W. Leavitt & Co., Chevrolet and Premier
distributors, have occupied their new building at \'an Xess
Ave. and Sacramento St.
* * *
Fresno, Cal. — Hintz & Skaggs have secured the Gran:
car agency for Fresno county from the Frank O. Ren-
strom Co.. San Francisco; the new agency was not formed
to sell Oakland cars, as was erroneously stated in Motor
West of Oct. 1.
* ^ *
Portland, Ore. — Talbot & Casey, authorized Ford
agents, have occupied a modern two-story building. 9()xl0«'
feet and costing $16,500, at Grand Ave. and E. Ankeny St.
* ♦ ♦
The Dalles, Ore. — The Barnett Auto Co. has taken the
Chandler agency.
* * *
Woodland, Cal. — The Standard Garage will have a
$15,000 building erected for it.
* ♦ ♦
Fullerton, Cal. — A. F. Oswald has become agent for the
KisselKar.
* * ♦
Huntington Beach, Cal. — T. B. Talbert & Co. have
taken the Lexington agency.
* ♦ *
Merced, Cal. — Seel & Brown have re-opened the Stude-
baker agency here.
* 4^ 4(
Santa Barbara, Cal. — E. W. Alexander, Ford dealer,
will build a garage to cost $60,000.
* * *
Phoenix, Ariz. — The Leach Motor Car Co., Los Ange-
les, Cal., Premier, King and Liberty car dealer, has opened
a distributing branch here for the state.
* * *
Douglas, Ariz. — Ross & Cunnick have taken the Kissel-
Kar agency.
* ♦ *
Prescott, Ariz. — The Pine Garage has taken the King
car agency.
* ♦ ♦
San Francisco, Cal. — The Starr Motor Supply Co. has
taken over the Consolidated Auto Supply Co. and the A.
& H. Mfg. Co. and will locate at 1135 Van Ness Ave.
* ♦ *
Montesano, Wash. — The Montesano Auto Co., C. N,
Wilson and G. W. Foss proprietors, will be enlarged to
100x120 feet.
* * *
Olympia, Wash. — George B. Branch and C. Phaller have
bought the interest of J. B. Eshon in the Olympia Garage.
44
Bxibe" Batteries
DISTRIBUTORS
We Repair all makes of Batteries, Generators,
Coils, Magnetos and Starters
PROMPT ATTENTION GIVEN TO COUNTRY TRADE
Harry W. Harrison
F^S971 831 LOS ANGELES ST. MainSS82
Merit jun 'Motor West." Please, When Writing to the Advertiser
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November I. 1917
MOTOR WEST
Page 63
"-'"•CAMBRIA SPRING CO.
FS23S
Wheels and Rims
Tir« Racks and Platforms
AU Makes in Stock
Wholesale and Retail
AUTO AND TRUCK SPRINGS
Demountable Rims Sold and Applied
Spring Steel Bumpers
SPRINGS REPAIRED. FORCINGS AND FRAMES STRAIGHTENED
Factory: 913-921 So. Santee St., Los Angeles, CaL
Office: 916-918 So. Los Angeles Street
A
PEX
Motor Oils
THE HIGHEST POINT OF EFHCIENCY
Gasoline "with the Punch"
PUENTE OIL CO.
Oldest Refiners and Producers on the Coast
This company has an attractive proposition to
offer desirable distributors and dealers in Pacific
Coast territory.
IJ/^-ton Truck . .$2100.00 SJ/i-ton Truck . .$3000.00
2-ton Truck 2400.00 5-ton Truck 4200.00
, Light Tractor $2500.00
Heavy Duty Tractor 3800.00
I ACASON MOTOR TRUCK COMPANY
DETROIT
Em PI
MOTOR CARS
i.^\l"
I 1 i inch wheel base, cantilever rear springs, full floating
rear axle, vacuum gasoline system and factory equipment
that includes a spotlight, a bumper, a motometer, an igni-
tion lock, an extra rim and an extra tire.
.ST H. I*, motor — smooth running and quiet. Consistently
gives 18 miles per gallon. Full streamline body^-double
curve design, slanting windshield.
Writtt for dffaler propogition
$965
f. o. It. factory
OLYMPIAN MOTORS COMPANY.
Pontiac, Mich.
Exclusive Distributors
FOR
FAFNIR Ban Bearings
(AMERICA'S QUALITY BEARING)
BOWER ROLLER BEARINGS
(THE RIGHT BOWER)
Ball Bearings Rmground and Guaranteed Co€>d as New
Pacific Ball Bearing Co.
1406 West Pico Street LOS ANGELES, CAL.
BE UP-TO-DATE ON TIRE CARRIERS
The ttrap kindt are ob-
solete and unsightly.
The Sly interchangeable
— Ford or Chevrolet
quickly — neatly does the
trick — take any casing
or demountable — cost no
more. Beware of imita-
tions. If your Jobber
doesn't list, write us for
complete catalogue — of
real Carriers and "Bet-
ter Springs."
NEW ERA SPRING ft SPECULTY CO.
890
Woodward AT«nue,
Detroit. Mich.
Mer.tio-.i •'Motor Wtst." PK:i*.r. Whtn Writing: to the Aclvfiiisei
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Page 64
MOTOR WEST
November I. 1917
Nitrolene
A Power-Full
Lu bri cant
FOR AUTOMOBILES
It's different, the most tenacious,
slippery, glairy Lubricating Oil,
just what you want to keep your
motor always in splendid shape.
Less Friction, higher Compression,
reduces Oil and Gas Consumption
For safe and
sane Driving
in misty, rainy
weather an
absolute ne-
cessity.
$150
VtStT OUR BOOTH AT AUTO SHOW
NITROLENE SALES COMPANY
1311 South Figueroa St. Los Angeles
Tacoma, Wash.^ — The (Griffith Motor Car Co. will
occupy a garage building 50x120 feet. — The \V. M.
Thompson Auto Supply Co. has taken the agency fo^
Hassler shock absorbers in Pierce county. — The D. & M.
Tire Agency has been opened at 750 Broadway by K. M.
Rush with a full line of Mohawk tires. — The Tacoma
Auto Exchange has been purchased by C. E. Alden and
F. W. White, who will carry a complete stock of acces-
sories and operate a repair shop. — R. L. Olsen has bought
the Puyallup Ave. (iarage at 1203-5 Puyallup Ave.
♦ * *
Spokane, Wash. — The Standard Motor Co., Kissel Kar.
Briscoe and Doble dealers, have occupied the salesrooms
formerly tenanted by the Harry L. Olive Co. — Tho
Koehring Machine Co. has been opened at 806-12 Third
Ave., under the management of F'rank A. \'ogt. — Ross &
Skinner have taken over the agencv for Stearns cars.
♦ * ♦ '
Ogden, Utah — The Olympian Motor Sales Co. has been
opened here as a sub-agency for the Olympian Motor
Sales Co. of Salt Lake City; O. L. Kittinyer has charge.
♦ ♦ ♦
Blackfoot, Ida. — O. L. Bowen has been appointed to
give service on Prest-O-Lite batteries.
lie lie *
Wallace, Ida. — The new building to be occupied by the
Boomer (iarage has been finished at a cost of $2n.00(\
♦ ♦ *
Redlands, Cal. — Fred R. Winnett has taken the Stude-
baker agency. :»t * *
Sacramento, Cal. — The Putzman- Bowman Co. has been
succeeded by the Bowman Auto Supply Co., Putzman
selling his interest in the company.
4c « 4c
Oakland, Cal. — (i. B. Lightner has been appointed man-
ager of the used car department of the Western Motors
Co., Maxwell distributor.
♦ * ♦
Santa Ana, Cal. — E. Moore and C. F. Candler have
formed a partnership to handle the Cole agencv.
♦ * ♦
Santa Monica, Cal. — J. P. (iardiner has taken over the
business of the Santa Monica (iarage.
♦ * ♦
San Diego, Cal. — The Diamond Garage has taken the
Regal car agency for San Diego and Imperial counties.
HAVE YOU A MOTOR CAR?
LISTEN!
-NOLEAKO
Sh»» thnt proov** rontrdllinjr the oil The >croovi« full of oil
forms a dnni. (ias cannot jfel down. Mirplns oil rannot
gt't up. That's why motor has more power, no rnrhon,
ISN'T THAT A REASON?
BepreMntatives Write for booklet B.
H. O. Pare, 1414 S. Michigan Ave..
Chicago: J. W. Van De Orift, 627 Charles
Bids.. Denver; The Oavlxi-WlUiams Co.,
1300 :>th St., San Diego, Cal.; Chum-
berley & Sena, Nashville.
ASTOMOBILE ACCESSOIIES CO..
Mention "Motor West " Please, When Writing to the Advertiser
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Movcmbcr 1. 1917
MOTOR WEST
Page 65
^bisix
•' The Car of the Hour"
Big, Beautiful, Impressive, Powerful, Dependable,
Ek;onomical
"Budi Like a Watch"
4-Paasenger Roadster
IS-Passenger Touring Car...
Subjmci io Changm Without Noticm
$109S
WHte for descriptive catalogues
Elgin Motor Car Corporation^u
CHICAGO
S. A.
Retail
UNITED STATES SPRING CO., Inc.
Successors to A. ft F. SPBINO CO.,
1120-22 South Los Angeles Street, LOS ANGELES.
IHarroun
A car of popular price, designed
by Ray Harroun, in which a new
type of four-cylinder motor develops
revolutionary power and efficiency.
Harroun Motors Corporation
General Offices, Detroit Plants, Wayne, Mich
Quality in Motor Trucks
it has been our endeavor to create a commercial vehicle
that would excel first of all in the quality of the material
used, and second, in the economy of its operation.
Our reputation for producing the most lasting truck is
recognized by our many users.
We otfer for your convenience, the followmg sizes:
IH Ton 2 Ton 3^2 Ton 5 Ton 7 Ton
HURLBURT MOTOR TRUCK COMPANY
133d St. and Harlem River s New York, N. Y.
MORE POWER - LESS FUEL
Qlf TWO SERIES PLUaS are the only spark
OU-i/IO plug, that produce TWO SHCUL.
TANEOUS SPABKS in each cylinder when connected
with the ordinary ping. The two opposed sparks
ignite the mixture at two points at once. This
burns the gas more than TWICE A8 FAST, result-
ing in a wonderful INOBEASE in POWEB and
GASOLINE lOLEAOE, and WITHOUT ANY
CHANGE IN THE PRESENT EQITIPMENT.
Free booklet, "How to Get More Power.'* Write
for it. Please mention car.
CHANSLOR * LTON CO..
San Francisco, Los Angeles, Fresno, Oakland,
Seattle, Portland.
WEINSTOCK, NICHOLS * CO..
San Francisco, Los Angeles, Oakland.
SUPERIOR MOTOR POWER OO.,
38 Irving Place New York
PRESSED STEEL PARTS FOR
AUTOMOBILES AND TRUCKS
ESmMATES CHEERFULLY FURNISHED
The Bossert Corporation
UTICA
NEW YORK
RIVES AUTO PEDAL
Neverslip Pads $1 per Set
< I N C LUS I VE >
Cover the entire Field— Rubber Vulcanized
through and locked securely to the metaU
lit. I. Ufis Wtg. Ci.. Ik. 2117 ffitlvim IM|..RivTift
LOS ANGELES WAREHOUSE COMPANY
^PEciiALTYOF AUTOMOBILE S T ORAGE
CARS UNLOADED
DIRECTLY INTO WAREHOUSE
316 COMMERCIAL STREET
A 4727. VUm AIKI
Moniion "Motdr Wtsl.'" IMoast*. Wlu'n WritinK to the Advertiser
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Page 66
MOTOR WEST
November 1, 1917
Fair Treatment
ir.
OIJUY J&Jf^l W W 11
CORD TIRES
EHOLD the cx^rd that has made cord tires mean durability,
easy 'riding comfort, mileage, and gasoline saving economy
to knowing automobile owners. Behold CABLE CORD, the
unique cord made especially for the patent-protected two-ply
Silvertown Cord Tires, and foimd ONLY in them.
Note the SIZE of CABLE CORD, its SUPPLE STRENGTH, and the
TWO layers of it CROSS WRAPPED into a sinewy tire body.
Wrought of many threads the size of
the "cords" of WEB TIRES, strong
enough to swing the weight of a man,
CABLE CORD gives Sil vertowns a flex-
ible strength which, yielding to the blows
of a rou^ road, comes back without
jolt or jar.
Fused with rubber as a cobbler's waxed
end is waxed— a perfect weld of cord and
rubber 40 PER CENT. RUBBER-
CABLE CORD keeps SUvertown Tires
immune to tire fever (internal friction),
the destroyer of many-ply tires.
Therefore, Silvertown Cord Tires, the
only two'ply, cable-cord tires, outlast
many-ply tires with their multiplied
tire fever.
Know them by their Red-Double-Dia-
mond trade mark and graceful extra
size, the tires you can not afford to
deny yourself.
THE B. R GOODRICH COMPANY
THE CITY OF GOODRICH. AKRON. OHIO
Makers also of the Famous Black Safety Tread Tizes
II
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* s
• *
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Silveriou/ns mahe all cars hi qh^qrade^
Mmtion "Motor We8t," Please. When Writing to the Advertiser
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Digitized by
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Mtiiti.Mi -Motiir Wfst," PU'asf. When Wiitirii; to the Advertiser.
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im:m(^'i^<^-^: x',i,.^ i:';.:^ ^,->^,;gt^-.;-, ■::'^&, .^■.■<::i:M'?/Mimmmm!f'M/m>mM
The Mdtorinb AuTHoniTY df the Pacific Ccabt
;v ,-... ' ' '
'WW-'^-y
''' ^yy^^^:
i
'mmw/^m.
VOL. XXVIII.. No. 3
NOVEMBER 15. 1917
$2.00 PER YEAR
INDUSTRY IN EAST
LAUDS S. F. SHOW
Looks Upon Bay City's Annual Ex-
hibition as a Third National Affair —
Many Factory Men to Attend.
The annual San Francisco automo-
bile show is looked upon by the auto-
mobile industry in the East as the third
of the great annual shows, according
to Philip T. Prather, president of the
San Francisco Dealers' Association,
who recently returned to the Coast
from an Eastern visit. Prather went
East with Don Lee, California state
distributor for the CadiUac, and J. E.
Brown, Lee's manager in Los Angeles.
"Everywhere I found much interest in
the San Francisco show," says Prather.
"There will be a big delegation of men
prominent in the industry at the show."
Ajax Opens Its Northwest Branch.
The Ajax Rubber Co., Inc., has
opened a branch house in Seattle,
Wash., for the distribution of Ajax
tires in the Pacific Northwest terri-
tor>'. Quarters have been opened on
East Pike street, near Broadway, with
Edward J. Quinn as branch supervisor
and R. R. Race, district supervisor.
Arthur Munterhas has been named
branch manager.
Anti-Glare Lenses in Washington.
Crew-Levick fractors, Xoviol Cona-
phores, Macbeth and McKee lenses
are the four motor vehicle headlight
lenses and devices which conform to
the state headlight law recently passed
in Washington, according to the re-
port of the committee filed with Sec-
retary of State I. M. Howell.
Leavitt Takes Oldsmobile For State.
J. W. Leavitt & Co., San Francisco
and Los Angeles, have taken the dis-
tribution of Oldsmobile cars for the
entire state of California. The Olds-
mobile car has long enjoyed a splen-
did business in the Golden Gate state
and the immense selling organization
of the Leavitt firm is expected to
greatly enlarge it.
Ross Plant May Move to Coast.
The Ross Automobile Co., Detroit,
may move to the Pacific Coast, follow-
its recent going into permanent re-
ceivership. Material changes in the
company's plant and product are plan-
ned. As announced some time ago
the company will concentrate on an
eight-cylinder model instead of the six-
cylinder.
Gates Half-Sole Output Doubled.
The International Rubber Co., Den-
ver, Colo., has doubled the output of
its Gates Half-Sole tires following the
opening of two new factory units. In
addition to these a four-stor>^ building
containing 90,000 square feet has been
contracted for and will be ready for
manufacture some time early in 1918.
Master Carburetor Back in L. A.
The Master Carburetor Co., Los An-
geles, Cal., has been formed and has
purchased the patent rights to the Mas-
ter carburetor from the Master Car-
buretor Corp., Detroit. The new com-
pany will manufacture the Master car-
buretor, which originated in Los An-
geles, for distribution throughout the
United States and foreign countries.
The officers of the company are C. G.
Harness, president and general man-
ager; D. F. Poyer, vice-president: and
E. M. Chandler, secretary-treasurer.
Southwest Motors Takes Columbia.
The Southwest Afotors has been
formed in Los Angeles, Cal., to take
the agency for Columbia cars. Sales
quarters have been opened by the new
company at 607 Seventh St.
Seeks Moon Agents for Northwest.
E. N. Sanders, representative for the
Moon Motor Car Co., recently visited
Seattle and Portland in order to ar-
range for dealers to handle the Moon
car in those territories.
FACTORIES ABLE
TO MEET DEMAND
S. p. OfHcial Says Automobile Com-
panies Can Supply Government and
Public — Railroads Can Furnish Cars.
•'So far as I could determine the
large automobile factories will be able
to meet the Government's needs for
airplanes and trucks without inter-
fering with their ability to meet the
demand of the country," says Charles
C. Pratt, automobile agent for the
Southern Pacific Co. and well known
as one of the best informed traffic men
identified with the motor car industry
throughout the United States. Pratt's
opinion is the result of a recent two
months' tour through the motor ve-
hicle manufacturing centers of the
East and Middle West. "Practically
every company plans to have a bigger
production next year than this year.
Unless unforeseen difficulties arise, it
is felt that the railroads will be able to
meet the needs of the manufacturers
for transportation equipment. W^hether
such material as steel or nickel will
continue to be available for automobile
manufacture, of course we cannot tell,
but no shortage among the manufac-
turers is reported now."
Benson Opens San Francisco Branch.
The W. J. Benson Co., San Jose,
Cal., dealer for Maxwell, Stephens and
Chandler cars, has opened a sales and
service station in San Francisco in
charge of Harry Wolverton, former
manager of the New York American
and the San Francisco baseball teams.
McCarty Heads N. W. Studebaker.
E. H. McCarty has been appointed
manager of the whole Studebaker
branch for the Northwest located in
Portland, Ore., succeeding L. A. Kel-
ler, who was recently promoted to act
as manager of the company's Los An-
geles, Cal., branch.
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MOTOR WEST
November 15. 191
HOW REVENUE ACT
AFFECTS TRADE
N. A. C. C. Bulletin Shows Late Rul-
ings of Treasury Department in
Reference to Makers and Dealers.
The National Automobile Chamber
of Commerce, Inc., has issued the fol-
lowing bulletin of late rulings of the
Treasury Department on provisions
in the War Revenue Act affecting
automobile manufacturers and deal-
ers. Until official rulings are made,
the following may be taken as a guide :
1. Cars for the United States Gov-
ernment: The Treasury Department
has decided that automobiles sold by
manufacturers to the United States
Government on contract at contract
prices cannot have the tax added to
the price. It was hoped that under
Section 3464 of the Revised Statutes,
such automobiles could be relieved
from the tax through an application
from the branch of the Government
purchasing the article. The Treasury
Department rules that this cannot
apply on present contracts.
2. Provision for Adding Taxes to
Contract Price : If not already provided
for in contracts, our counsel advises
the addition of the following: All
taxes, imposts or other charges what-
soever hereafter added or imposed by
the Federal Government or any State
government shall be added to the con-
tract price.
3. Floor Tax: A late ruling of the
Treasury Department provides that
where separate books and a separate
stock are kept of cars to be sold only
at retail and distinct from a line of
cars which are sold both wholesale
and retail, the retail stock of cars is
not taxable.
4. Example: The "Smith" Auto-
mobile Co. handles Maxwell cars as a
distributor for San Francisco, selling
at both wholesale and retail. On all
Maxwell cars on hand October 4, they
must pay the floor tax. If the same
company, however, has a separate
contract with the Elgin Motor Car
Co. for selling Elgin cars at retail only
and there are separate contracts, sep-
arate accounts, and separate books of
stock, then the Elgin cars under the
retail contract are exempt from the
tax. If both the Elgin and the Max-
well cars are sold at wholesale as well
as retail, then all the cars the whole-
saler-retailer had on hand October 4
are subject to the floor tax.
5. In like instance, the "Brown"
Automobile Co., a separate corpora-
tion of the factory but owned by the
factory, does a wholesale and retail
business in Olympian cars in Los An-
cles. It is taxed on all the cars it had
in stock on October 4. It does, how-
ever, have retail branches at Sacra-
mento, Fresno and San Diego, which
sell cars at retail only. If the cars of
those branches are held separate and
accounts held separate, the retail
stocks are exempt from floor tax.
6. The "Walton" Automobile Co. of
Cleveland has branches throughout
the* country that are not separate cor-
porations, but do business as the Wal-
ton Automobile Co., a corporation of
Ohio. Such branches, whether they
do a wholesale or retail business, are
selling the stock of the home manu-
facturer and are subject to a 3 per cent
manufacturer's sales tax on the price
at which sold.
7. Automobile manufacturers should
notify their wholesalers of the above
rulings. In case any excess payments
have been made the Internal Revenue
Department has a right to refund
upon application.
8. Second-hand Cars: It has been
ruled definitely that second-hand cars,
or used cars, are not subject to tax.
Demonstrators, that is, new cars
taken for demonstration purposes, are
subject to tax.
9. Completing Automobile by Plac-
ing a Body on the Chassis: The
Treasury Department is inclined to
rule that a party who buys a chassis
and then completes the automobile by
the addition of a body is a "producer"
within the meaning of the law, and
subject to the 3 per cent tax on sale
by such "producer" of the article so
produced. This will apply to truck
attachment companies which produce
an automobile from second-hand parts
and certain attachments. Also to a
wholesaler who buys chassis and has
bodies made for them and attached.
Under this ruling, a dealer who buys
a chassis and then buys bodies else-
where for attachment is subject to a
tax of 3 per cent when the articles are
sold. There will be further consider-
ation of this, because in most instances
a tax will have been paid on the
chassis when sold by the manufactu-
rer; treasury officials say that in such
cases a refund will be made.
10. The pressure of applications for
official rulings is so great that it will
be some time before they can be se-
cured from the Treasury Department,
but the above is given to show the
preliminary thought of the officials,
which in most cases is expected to
prevail.
Stevens Made Hartmann Manager.
A. E. Stevens has eeen appointed
general manager for Martin M. Hart-
mann. San Francisco. Cal., distributor
of Apperson and Elgin cars.
Keller Heads L. A. Studebaker.
L. A. Keller, former manager of th
Studebaker branch in Portland, Ore.
has succeeded Paul G. Hoffman af
manager of the company's Los Ange-
les branch. Hoffman resigned sevcra.'
months ago to go to American Lake
Keller has been with the Studebaker
for a number of years, having sold the
famous old Studebaker wagons, which
then held just as high a place among
horse-drawn vehicles as the Stude-
baker car among automobiles today.
After the company began building
motor cars Keller was made assistant
manager at Portland, Ore. Shortly
after he was promoted to manager at
the Omaha, Xeb., branch, and five
years later returned to the Pacific
Northwest as manager of the Portland
branch.
Bentel to Concentrate on Body Plant.
George Bentel, Los Angeles, CaL,
Mercer dealer, will concentrate his
energies on his large automobile body
building establishment and make a par-
tial retirement from the car sales
agency field. The new Bentel body
body building plant on Grand Ave. has
already become famous throughout the
entire Coast territory for the strikingly
original and artistic bodies it has turned
out for Western customers. The com-
pany will continue to handle the Mer-
cer car, with which it has been identi-
fied for several years.
Campbell, of Paige, Promoted.
J. H. Campbell, district manager for
the Paige-Detroit Motor Car Co., has
been promited to take charge of the
Paige Sales Co., Dallas, Tex., cover-
ing Texas, Oklahoma, southwestern
Kansas and a part of Mexico.
Peerless Agency in Portland.
The D. C. Warren Motor Car Co..
Inc., Portland, Ore., will handle the
Peerless car for Oregon and south-
western Washington. A. M. Stone
has been named sales manager.
Carlisle Tires in Northwest.
The Pacific Tire & Rubber Co..
Seattle, Wash., has taken the agency
for Carlisle Cord tires for Washing-
ton and Oregon.
Atterbury Truck in Northern CaL
Max Olsen, Western district man-
ager for the Atterbury Motor Car Co..
has appointed Harding & Keene, San
Francisco, to distribute Atterbury
trucks in the Northern California ter-
ritorv.
Olds Sales Head a Coast Visitor.
P. L. Emerson, sales manager of the
Olds Motor Works, was a recent visi-
tor in San Francisco.
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November 15, 1917
MOTOR WEST
Page 7
Coast Wholesaler for Westinghouse.
The Electric Equipment Co. of Los
Angeles and San Francisco has been
appointed sole distributor and official
-" service station for the entire line of
■ Westinghouse automobile electrical
equipment on the Pacific Coast. Ne-
gotiations were started with the West-
j inghouse Electric & Mfg. Co., Pitts-
burgh. Pa., some time ago by Ray
I Thomas, president of the Electrical
• Equipment Co. About twenty-five
I well-known makes of cars have the
Westinghouse as standard equipment.
Conditt Heads L. C. Buxton Sales.
W. B. Conditt has been appointed
sales manager for the Lynn C. Buxton
Co. of Los Angeles, distributors of
Steams-Knight cars.
Utility Truck in Los Angeles.
The Dawes Motor Truck Co., Los
Angeles. Cal., has taken the agency for
the Utility truck attachment, which is
adaptable to the Ford or other light
cars for converting them into motor
trucks.
Service Truck Agency for Southwest.
The Service Truck Co., Los Angeles,
Cal., has undertaken the distribution
of Service trucks in the Southern Cali-
fornia and Arizona territories. The
company is headed by W. F. Ziegler.
Garbe Directs Studebaker in N.W.
W. C. Garbe, president of the Ore-
gon Motor Car Co., Portland, Ore.,
will look after Studebaker interests in
Spokane. Wash. E. H. McCarthy will
act as Northwest supervisor for the
Studebaker Corp.
Portland Studebaker Branch Moves.
The Portland, Ore., branch of the
Studebaker Corp. of America has lo-
cated in new quarters at Tenth and
Glisan streets, where it occupies three
floors, containing a total of 50,000
square feet of floor space.
Fahy-Atterbury in New Home.
The Fahy-Atterbury Sales Co., Los'
Angeles. Cal., Ford car agency, re-
cently moved into its new building at
1036 S. Grand Ave. The building has
two stories and is faced with white
brick. Last year the company did
$500,000 worth of business, selling 650
new and 400 used Ford cars.
New Pilot Agency for South.
The Aston Motor Car Co., Los An-
geles. Cal.. has taken the agency for
the Pilot car for Southern California.
Leach Opens Arizona Branch.
The Leach Motor Car Co.. Los An-
geles. Cal., has opened a branch in
Phoenix. Ariz., to cover the state of
Arizona for the distribution of King,
Premier and Liberty. The branch is
under the management of George W.
Campbell and E. P. Hughes. The Dort,
the fourth car handled by the Leach
firm, will be distributed in Arizona by
the Kissel Auto Co., Phoenix, Ariz.
Ross to Represent Dunlop Tyres.
John Jay Ross, 607 Figueroa street,
Los Angeles, has just closed negotia-
tions whereby he will represent Dun-
lop tyres in Southern California. Mr.
Ross has also taken on the representa-
tion of the Armstrong tubes, manu-
factured by the Armstrong Rubber
Co., of Newark, N. J. These tubes are
fitted with the Kahn automatic valve,
which permits of a tire being inflated
to any desired pressure, and which
gives warning when that pressure is
reached.
Waterhouse Takes Denby in Seattle.
The Frank Waterhouse Co., Seat-
tle, Wash., Signal truck dealer, has
added the agency for the Denby
truck.
Crow-Elkhart Distributor for No. Cal.
The Crow-Elkhart Sales Co., San
Francisco, Cal., has been formed to
handle the agency for the Crow-Elk-
hart car in the Northern California
territory. The new firm is headed by
F. T. Mooney. F. M. Murray is sec-
retary and E. R. Smith, sales manager.
Sales rooms have been opened at 714
Van Ness Ave.
Little & Kennedy Add Marmon.
The Little & Kennedy Co., Tacoma,
Wash., Studebaker car and truck and
Federal truck dealers, has added the
agency for the Marmon car. R. P.
LeFeber has been placed in charge of
Marmon and Federal sales.
Scripps-Booth in W. Washington.
W. S. Dulmage, Seattle, Wash.,
King and Chevrolet car distributor,
has added the Scripps-Booth car agen-
cy for the Western Washington terri-
tory.
Sommerville to Handle Nelson Car.
A. G. Sommerville, Inc., of San
Francisco, will handle the Nelson car
in the Northern California territory.
Velie Agent in Tacoma.
Joe*s Garage, Tacoma, Wash., has
taken the agency for Velie passenger
cars and trucks.
Scott Joins Mortgage Guarantee.
J. Walter Scott, formerly Detroit.
Mich., manager for the Automobile
Tr^de Journal, Philadelphia, Pa., is
now connected with the Mortgage
Guarantee Co., of Los Angeles.
WANT DOBBIN OFF
STREETS OF S.
F.
Ordinance Before Board of Supervi-
sors Would Restrict Their Use to
Motor-Driven Vehicles Only.
Prohibition of the operation of horse-
drawn vehicles on the streets of San
Francisco is the purpose of an ordi-
nance which, it is understood among
motor car dealers, will shortly be pre-
sented to the local board of supervi-
sors. Arguments advanced in favor
of the proposed law are that it would
greatly relieve downtown traffic con-
gestion, make the city cleaner and
more healthful and»decrease the death
rate, eliminate stables and substitute
garages, thereby increasing the value
of real estate, and would mean less
work for the street cleaning depart-
ment and, therefore, less burden for the
taxpayer.
Boone Retires From Firestone Field.
Benjamin J. Boone, Portland, Ore.,
Firestone tire dealer, has sold his tire
business to Jack Fletcher and L.
James and will devote his activities to
handling commercial automobile pa-
per and financing dealers in the Ore-
gon territory.
Harry Heard at the L. A. Show.
Harry Heard, Pacific Coast factory
representative of the Standard Motor
Truck Co., Detroit, Mich., makers of
the Standard truck, is in Los Angeles
attending the show. He has placed
the Standard in the Pacific Northwest,
and during his stay in Southern Cali-
fornia expects to close with a reliable
Los Angeles firm. He reports the de-
mand for the Standard in Oregon and
Washington as growing rapidly.
Seattle Kissel Moves Headquarters.
The Pacific KisselKar Co., Seattle,
Wash., recently moved its distributing
headquarters from Portland to Seat-
tle, under the personal management of
A. S. Robinson.
Lippard-Stewart Truck in Spokane.
The Herman J. Rossi Co., Spokane,
Wash., Scripps-Booth dealer, has ad-
ded the agency for Lippard-Stewart
trucks. George Beverly has been ap-
pointed manager of the Herman J.
Rossi Co.
Manages G. M. C. in Tacoma.
Russell D. Horning has been ap-
pointed manager of the truck depart-
ment of the Mueller-Harkins Co., Ta-
coma, Wash.. Buick and G. M. C.
truck distributors.
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MOTOR WEST
November 15. 19
OREGON CLOSE TO
50.000 CAR MARK
Registrations Up to October 31 Show
Gain of 14,662 Automobiles Over
the Same Date Last Year.
Automobile registrations in Oregon
on Oct, 31 of this year show a gain of
14,662 cars since the close of the cor-
responding month of 1916, according
to figures compiled by Secretary of
State Olcott. October alone of this
year saw 289 more cars registered
than October, 1916. Total registra-
tions up to Oct. 31 this year were
48,312, as against 33,650 recorded on
Oct. 31, 1917. The state's revenue
from license fees was $194,937, as com-
pared with $145,036 for the 1915-16
period. Under the law these fees are
devoted to good roads purposes, go-
ing into a sinking fund to retire road
bonds. October registrations this
year were 1,225, as against 936 in Oct.,
1916. This is ordinarily the dull sea-
son for the motor vehicle market in
Oregon, but the demand continues so
steady that dealers in the better-
known cars, particularly the popular-
priced ones, are finding themselves
sold out faster than they can get ship-
ments from the factories. There is
more than a possibility that motor car
registrations in Oregon will reach the
50.000 mark by Dec. 1. The total num-
ber of registrations for all of last year
was only 33.917.
Handles Nitrolene Oil in No. Cal.
G. H. Harkrader, who formerly was
central Pacific Coast retail distributor
of Hudford Truck Attachments, has
now taken over the distribution of
Nitrolene Motor Oil for Northern
California north of Tehachepi, and
has warehouse accommodation, as
well as an office, at 106 Stewart street,
San Francisco, under firm style of
Nitrolene Oil Sales Co.
Olympian Dealer in San Francisco.
The California Motor Sales Co.,
1319 Van Ness Ave., San Francisco,
Cal., has become distributor for the
Olympian car. L. D. Allen is the
manager of the new concern. The
company has ample finances and its
contract calls for 2,000 Olympian cars,
of which 100 are already en route to
meet the Coast demand.
Nash Distributor in Tacoma.
Davis-Dunn, Inc., Tacoma, Wash.,
has been incorporated by George
Davis and George D. Dunn, to dis-
tribute the new Nash line of cars, for-
, merly the Jeffery. in Pierce county
and southwestern Washington.
Phila. Storage Battery in S. F.
The San Francisco branch of the
Philadelphia Storage Battery Co. is
now installed at 37 Spear street. This
is on the west front of the new South-
ern Pacific building, which is admira-
bly located for a wholesale business
of this kind, being situated at Spear
and Market, only two blocks from the
Ferry Building and consequently close
to all steamship and railway termi-
nals. The Philadelphia Storage Bat-
tery Co. has installed very complete
equipment for the efficient handling
of its "Diamond Grid** batteries and
for the proper care and maintenance
of the new batteries carried in stock.
C. L. McWhorter, the Pacific Coast
manager, states that his organization
is now equipped to give unexcelled
service in the way of immediate de-
livery of starting and lighting batter-
ies to fit any make or model of auto-
mobile.
SHIP-BUILDING AN
AID TO CAR SALL1
Gets Ol3rmpian for Southern Cal.
Geo. W. Smith & Co., Inc., 952 S.
(irand Ave., Los Angeles, have se-
cured the representation of the Olym-
pian car for Southern California and
Arizona, under the California Sales
Co., Pacific Coast agents, whose head-
quarters are in San Francisco. Geo.
W. Smith and Ray C. O'Brien, who
constitute the firm, have been in busi-
ness in Los Angeles for a number of
years, and have already made an ex-
cellent start toward putting the
Olympian on the map in their terri-
tory. Their exhibit space at the Los
Angeles Show was secured at the last
moment, and their only exhibition car
was driven from San Francisco to the
show, reaching the Billy Sunday Tab-
ernacle just as the doors opened. The
distance was covered on a fuel con-
sumption which averaged 21 >i miles
to the gallon.
Stone Heads D. C. Warren Sales.
A. M. Stone, well known in Los An-
geles, where he was formerly con-
nected with the Stutz car agency, has
been brought to Portland by D. C.
Warren as sales manager for the D.
C. Warren Motor Car Co., distribu-
tors for Peerless and Velie cars. The
D. C. Warren Motor Car Co. recently
added the Peerless car for Oregon
and southwestern Washington.
Starr Heads Northwest Willard.
Chester H. Starr, Seattle, Wash.,
has been appointed Northwest district
representative for the Willard Storage
Battery Co.
Stutz Agent in San Diego.
W. Edward Shaw, San Diego, Cal.,
Haynes and Scripps-Booth dealer, has
added the Stutz car agency.
Dealers in the Pacific Northwest St
port Times so Good That Worimc
are Buying Automobiles.
Reports of the industrial prospcn:
prevailing in the Pacific NorthwH:
would seem to be the result of £n-
crops assured in the farming distnc
and from the war program of th
nation, especially as regards the sh:;-
building and lumber industries. 0:^*^
Portland, Ore., motor car dealer, :he
Braly Auto Co., Franklin car distr^
utor. reports that its October bu^^-
ness last month broke all previor-
records for that month. Twen-ry
Franklin cars were sold by this firni
during October. Another official con-
nected with a Northwest agencj' o^
visiting the ship-building yards m
Seattle was astonished to learn that
the strings of fine cars standing in the
yards were owned by workmen wha
were "worrying" along on from ten t>
twelve dollars a day.
Outside-City Jitne3rs Regulated.
Regulations governing the operation
of jitney busses in the state outside oi
the cities have been recently estab-
lished by the California Railroad Com-
mission. Under the new regulations
all jitneys and stage companies must
file a statement of rates, time schedules
and proposed character of service with
the Commission within sixty days.
Uniform rates must be uniform and all
passes, except when issued to officials,
are prohibited. Refunds are not al-
lowed. Time schedules must be
posted at stations and strictly adhered
to. Safety devices which will keep the
cars in safe and sanitary condition are
obligatory and include speedometers,
lights, extra tires, brakes, skid chains,
warning signals and fire extinguishers.
Drivers must be at least 21 years old.
of good character and will not be al-
lowed to be at the wheel more than
ten hours in any twenty-four hours.
Sohner Heads Portland Ajax Branch.
The Ajax Tire Co. is now repre-
sented in Portland, Ore., by a factor)-
branch. It is in charge of Frank
Sohner, who handled the Ajax line
when it was carried for this localit}'
by Hughson & Merton.
Barshar Co. to Handle Liberty.
The Barshar Motor Co., Seattle,
Wash., has been formed to distribute
the Liberty six-cylinder car in west-
ern Washington. F. H. Barshar is
head of the company and D. E. Bar-
shar. secretary and treasurer.
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November 15, 1917
MOTOR WEST
Page 9
Lx)s Angeles Show an Index to Pacific Coast Prosperity
Every Square Inch of Exhibiton Space Taken Long Before Opening of Doors — Over 1 1,000
in Attendance on First Day — Many Sales Recorded by Car and Accessory Men
— Insistent Demand That Show Be Extended for Several Days
THAT the seventh annual Los Angeles Automobile
Show eclipses by a wide margin the exhibition of
last year in size, number and round-figure money
value of exhibits requires but a casual and general tour
among the great muster of sleekly appointed models col-
lected under the raftered shelter of the former Billy
Sunday Tabernacle, and in the three tent annexes, tak-
ing in almost the entire block bounded by Pico street.
Grand Avenue, Twelfth street and Hope street. The
colorless detail of mere size is forgotten, however, in the
general appearance of the present show. From the
highest-priced twelve-cylinder exhibit down to the small-
est-dimensioned four-cylinder display the same unbroken
consistency of artistic creativeness is present. Both show
management and exhibitors have apparently worked to
outdo each other in the point of compelling attractive-
ness and good taste.
The official opening took place Monday evening, Nov.
12, at 9 o'clock, when Frederick T. Woodman, mayor of
Los Angeles, made the dedicatory speech. The total
value of the exhibits is estimated roughly at one million
dollars. Two hundred and fifty-seven cars and forty-
seven trucks are contained in the total area of 125,000
square feet of space which make up the tabernacle and
the three canvas adjuncts. Last year 210 passenger cars
and 40 trucks were represented. While possibly surpassed
in size by the New York and Chicago affairs, the Los
Angeles show is the equal in artistic appeal of any of the
national shows. In the Tabernacle, which naturally
serves as the main building, the spectator walks through
a palm forest, reinforced by a multitude of potted plants
and growing flowers in carrying out the illusion of a lux-
uriant garden. The electric lighting arrangement through-
out every division of the show shows a skill and un-
stinted profuseness which far surpasses this feature in
any previous show held on the Pacific Coast. The efifect
of the setting is to strike the visitor with a certain
amount of pleasurable surprise as he comes upon each
display. The sawdust-besprinkled trails laid out for the
Rev. Billy Sunday's converts is still traveled by the vis-
itor, but this time upon a hard floor of boards overlaid
with silent fabric. The main entrance to the show is
VIEW OP EAST TEXT TAKEN JUST BEFORE THE OPENING GIVES AN EXCELLENT IDEA OF DECORATIVE SCHEME.
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MOTOR WEST
November 15, 1917
PART OF TRUCK EXHIBITS IN NORTH TENT — MACK CHASSIS TURNED SIDEWISE TO SHOW OPERATION.
through the south tent, which faces on Pico street. The
center of the area contained in this tent is held by an
armored "tank" car, which carries out realism to the ex-
tent of marks on its sides caused by shell and musketry
fire. The east tent houses exhibits of passenger cars and
a few displays of commercial motor vehicles. The north
tent is given over to the exclusive display of motor trucks
of high and low degree, from the solid- and triple-tired
juggernaut type down to the light converted delivery car.
The wall decorations of the show have been done in pan-
els of peculiar futuristic conception, executed in black
and white. From overhead are suspended grotesque pen-
nants done in the same futuristic style.
Each individual display has been prepared with a skill
and artistic viewpoint which shows a wonderful advance
over all previous local displays of motor cars. Especially
notable are the white and brown Cadillac, the orange and
black McFarlan sport model, the salmon-pink Saxon
model, the Leach Motor Co.'s display of Premier, Liberty,
King and Dort car chassis and the Paige and Peerless
display. A number of cars comparatively new to the
Pacific Coast are making their first appearance. Among
them are the Olympian car, the Columbia six and the
•TANK" AT MAIN ENTRANCE GIVES SHOW WARLIKE ASPECT.
Daniels eight. In the truck division the Moreland Motor
Truck Co. exhibited a Los Angeles-built military truck,
painted red and black; the red, which predominated, show-
ing the locally made parts. This year's exhibits betray
the unwillingness of manufacturers to follow in one groove,
the principles of design are represented which differ from
each other as widely as the poles. The frequent absence
of running-boards on the newest models and the freedom
with which angular lines are allowed seem to be the latest
developments in car bodies.
Of special interest in the Franklin car booth of the
Ralph Hamlin exhibit at the Los Angeles show is the
antique 10-horsepower Franklin model which crossed the
United States in 1904. The little relic, air-cooled as cars
of this make have always been, was driven to the Pacific
Coast by L. L. Whitman in 29 days, a record which stood
for two years thereafter. Incidentally this performance
was the direct cause of Hamlin's long connection with the
Franklin company as its distributor in Southern Cali-
fornia, dating from 1905. He is probably the oldest dealer
west of the Rockies handling the same car continuously,
and possibly the oldest Franklin dealer in the country.
Among the list of distinguished visitors connected with
the automobile industry who have arrived in Los Angeles
for the show are H. H. Rice, sales manager for the Nor-
dyke & Marmon company, and W. W. Sapp, Pacific Coast
representative for the Columbia Motors Co. Don Lee,
head of the Cadillac distributing agency for California,
came down from San Francisco to attend the opening^.
One of the Olympian cars on exhibit was driven down
from San Francisco under its own power within 20 hours
after word had been received that the intended show ex-
hibit was stalled somewhere in New Mexico. How uni-
versal war conditions have become is impressed upon
visitors at the door, where a war tax of three cents was
added to the admission price.
William L. Hughson, president of the Pacific KisselKar
Co., is a distinguished visitor from San Francisco.
Another visitor is J. Hirsch, Western representative for
the Hall and Truxton factories.
The attendance during the first three days of the show
has been estimated to exceed 25,000.
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MOTOR WEST
Page 1 1
Early Days of Motor Car
Industry in Los Angeles
Reminiscences Evoked by Opening of Seventh
Annual Show Indicate Vast Strides
in Eighteen Years
THE last issue of "Motor West*' paid brief attention
to the inception of the automobile industry in Los
Angeles in the shape of the sale of an electric run-
about by W. K. Cowan to a Los Angeles man named
Steve Hall. That was only 18 years ago, and though it
may seem premature to start reminiscing about an industry
less than a score of years old, yet that is what this article
proposes to do. Perhaps it is not out of place after all.
for the automobile business has moved so swiftly in its
brief span of life that 10 years in the automobile business
may easily show more of change and progress that twice
that length of time in a more conservative line of en-
deavor. Show week is a week of reminiscence, anyhow,
when some of the old-timers gather together in a palm-
shaded booth and compare present affairs with the crude
beginnings of the business of only a decade and a half ago.
Steve Hall was not satisfied to own a single runabout
for his personal use, so Mr. Cowan, dean of the industry
in Los Angeles, recalls. He conceived the idea of run-
ning an automobile service from Los Angeles to Lucky
Baldwin's ranch at Arcadia, and transporting tourists
after the very fashion that the big rubber-neck wagons
follow today. Hall's idea was excellent, but he was a
little in advance of his time.
Mr. Cowan had the just the thing he wanted for this
line of work in the shape of an electrically-driven mon-
strosity fashioned after the design of the old-fashioned
tally-ho. In an unguarded moment the Waverley Elec-
tric factory had designed four or five of these peculiar
animals, and for some months the four or five that they
built had been scattered over the country in various fac-
tory branches vainly seeking buyers.
Mr. Cowan closed a deal with Hall to take the lot of
W. K. COWAX I^V THE FIRST WAVERLEY ELECTRIC RUNABOUT
SOLIi IX LOS AXliELES— 1899. S. G. HALL WAS THE BUYER.
THE FIRST MOTOR DELIVERY WAGON IN LOS ANGELES WAS
ALSO A WAVERLEY ELECTRIC. SOLD IN 1902 TO INGERSOLL
& ESLER.
them, and wrote in haste to the manager of the Waverley
factory to ship the fleet. And the Waverley factory offi-
cial whom Cowan carried on the negotiations with was
none other than one J. S. Conwell, president of the Los
Angeles City Council and presiding genius of the Auto
Show of 1917.
Mr. Conwell hastily called in his flock of electric tally-
hos, repainted them, fixed them up and shipped them to
Los Angeles. They did not prove an undiluted success,
according to Mr. Cowan's recollection. The road from
Los Angeles to Arcadia was by no means the smooth
boulevard of today; it was a dusty, rutted country road.
The center of gravity of the wagons was something like
10 feet above the ground, and the ride over the rough
road was not one that a nervous person would enjoy.
Moreover Mr. Cowan soon discovered the path of the
automobile dealer was not all roses. The electrics were
continually getting stuck from various causes, and the
Cowan service department of that day had a lovely time
trying to keep them in even intermittent motion. It is
probable that Mr. Hall's passengers frequently got more
than their money's worth if the value of their ride be
judged by time occupied rather than by distance covered.
And one of the bright young mechanics who used to go
out to try and solve the mysteries of why the things
wouldn't go was one H. D. Ryus, then recently returned
from participation in the Spanish-American war, and who
now is busily engaged with one Jack Pershing, some-
where in France. In 1901 Ryus was appointed as receiver
to take charge of Hall's affairs, and soon after got the
White agency.
Mr. Cowan dealt in electrics solely up to the spring of
1902. In the three years that had intervened the progress
of the automobile had been slow, literally and figuratively.
The steam Locomobile had made some headway in Los
Angeles, and was handled first by Frank Olds, and Elmer
Bocseke, the latter now prominent in Santa Barbara. They
had a place of business on First street near Broadway,
just below the Central station. One of their first cus-
tomers was Harry Turner, now a member of the Turner-
Whitford Co.
Mr. Cowan has good cause to remember his entrance
into the gasoline car business. In February, 1902, he
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MOTOR WEST
November 15. 1917
bought a shipment of five single-cylinder Rambler cars.
It was December when he sold the last one, but his year
of effort was the foundation of 14 years of steady handling
of the Rambler line. An idea of how the upward curve of
the automobile business slanted in the first few years may
be gained from the fact that from the five sales of the
first year, Cowan jumped to 30 sales the next year, 85 the
next, and 125 the next. He handled all the sales himself
up to 1904, when he secured as a salesman, H. E. Gilley,
who is connected with the Walter M. Brown Co.
COWAN IN HIS CAR IN FRONT OP THE FIRST GARAGE IN LOS
ANGELES, BUILT IN 1903 AT 830-32 S. BROADWAY, NEXT-
DOOR TO WOODLEY'S.
Mr. Cowan was an active participant in the first auto-
mobile races held in Los Angeles some time in 1900. Bar-
ney Oldfield was touring the country, driving exhibitions
with his Winton Bullet, because he could not find any op-
ponent worthy of his steel. He showed Los Angeles its
first speed thrills when he rounded the flat dusty dirt track
at Agricultural Park at a mile-a-minute speed. There was
a race of steam cars, which turned the track in about one
minute and 30 seconds, and a desperate speed duel be-
tween Mr. Cowan and his first customer, Steve Hall, in
electrics. Mr. Hall won in something over three minutes,
an average of almost 20 miles an hour.
In 1903 one Leon T. Shettler launched himself into the
automobile business in Los Angeles, selling the curved-
dash Oldsmobile. Shettler and John F. McLain, now
Franklin dealer in San Francisco, were partners under
the name of The Pioneer Motor Co.. with headquarters
at 420-22 South Hill St. It did not take long for the gen-
eral public to become aware of the fact that Shettler was
engaged in business either. He had no half-way convic-
tions about whatever make of car he happened to repre-
sent, and it was a dull week indeed in those days that did
not sec Shettler emit a fiery challenge to some other dealer
for a test of some sort, whether it was speed, economy
or endurance, or all three.
The files of the Los Angeles newspapers of 1903-04 and
'05 make strange reading today for the man in touch with
current automobile affairs. It looks strange, for example,
to read an ad above the signature of Earle C. Anthony,
I)roclaiming in lilting measures, "The Cadillac will bring
you back," and announcing in tones of heartfelt convic-
tion that the "(arlillac is the best car in the world at any-
where near $1000." The Lee Motor Car Co., with D. M.
Lee as manager, was doing its best to boost the sales of
the Buick in the summer of 1905. The fact that the won-
derful 4-cylinder Packard Voiture Legere has arrived in
the city and may be inspected at a nameless show-room
on South Main street is chronicled. Shettler proclaims in
no uncertain voice the fact that '*of the 1500 machines
owned in Los Angeles and Pasadena, 40 per cent are Olds-
mobiles."
One thing, however, the years have changed not. The
irrepressible William Hickman Pickens knew the value of
publicity just as well in 1904 as he does today. Hence we
find columns of sage advice from Barney Oldfield to the
automobile owners concerning the proper care of his ma-
chine, and containing this piece of wisdom, "I have al-
ways contended that there is more real sport in driving
an automobile than a horse," a statement liable to provoke
bitter argument in those times.
The issue of August 20, 1905. contains a modest an-
nouncement that Bush & Burge, at the corner of 7th and
Main, have taken the agency for the Pierce-Great-Arrow,
and will be glad to explain why the Pierce won the Glid-
den tour and anything else that they really care to go
after.
In the spring of 1905 the Los Angeles Motor Car Deal-
ers' Association was formed with W. K. Cowan, in defer-
ence to his seniority, as the president, Capt. Ryus as vice-
president, and Earle C. Anthony as secretary.
As the first event to be held under the auspices of the
newly-formed association, a great endurance run to Santa
Barbara was planned and held in August, 1905. It was
110 miles to Santa Barbara in those days, over the steep
Casitas Pass, and over roads that did not boast a foot of
paving for the entire distance. **Any machine that makes
COWAN W^ASN'T AFRAID TO GO AWAY FROM HOME IN THOSE
EARLY DAYS. 1903. HERE HE IS IN A RAMBLER AT
ELSINORE WITH A PARTY OF FRIENDS.
it in eight hours is an established success," wrote the
automobile editor of the Times prior to the run.
Sixty machines were entered in the great endurance
contest. They left Los Angeles soon after six in the
morning, with a noon control established at V^entura. and
straggled into Santa Barbara at various times in the
afternoon and evening. Then the committee on awards
began its work, and after a bitter four-hour session in the
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MOTOR WEST
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t-Jotcl Potter emerged with the announcement that there
^^ad been four cars out of the sixty to emerge with per-
fect scores, a Rambler, driven by Cowan, a Reo by Shett-
l^r, a Winton by D. F. Robinson, and a Cleveland.
The four winners drew lots for the big silver cup that
Wad been put up by the Los Angeles P2xaminer, and Cowan
^vas the lucky man on the draw\ But when Cowan later
• Ltienipted to show in his advertising that the Rambler had
i^hown the greatest economy of the four victors, it pro-
%'oked a flaming challenge from Shettler to do the thing
.^11 over again.
Cowan was game, and a return contest was staged for
the Reo and Rambler only, but it turned out a tie like-
Avise. Speed, economy and reliability were the factors
upon which the cars were to be judged. Cowan had to
replace a defective spark plug and lost some three or four
minutes, so Shettler won as far as reliability went, but the
Rambler was the victor on the economy end by two or
three pints of gasoline. Both were content to rest on their
honors, and Cowan still possesses the big silver cup.
That the automobile run of that day to Santa Barbara
was rather different from the journey of today may be
gathered from the following quotation from the unfor-
tunate reporter from the Los Angeles Times who was
sent along to cover the event.
*"The endurance run will never be touted very strongly
as a new form of rest cure. It is altogether too much
like work. Wrestling with refractory tires, wrenching
away at tight spark plugs, scratching the road with one's
shoulder blades while screwing up nuts underneath the
body or tightening up the clutch, while incidentals, are
not the things that make motoring more pleasant."
He further recorded that Harris Hanshue, who had been
unfortunate in the trip up to Santa Barbara, returned to
THK YEAR 1904 WITNESSED THE FIRST LOS AXGELES-SAN
FRANCISCO TRIP. COWAN WAS IN IT IX A RAMBLER; SO
WAS ANOTHER RAMBLERFUL OF FRIENDS.
Los Angeles in 5 hours and LS minutes in his Baby Reo.
Shettler came back sedately in 6 hours and 29 minutes,
and reported seeing various automobile parts scattered
along the road all the way.
According to Mr. Cowan, the chief difficulty in selling
the cars in the pioneer days was in convincing a doubting
public that the things would actually run, and would
really take them, say, to San Bernardino and back without
the relying on services of a crew of expert mechanics.
"When I think back over the conditions of the roads we
had to motor over in the early days of the industry, I
sometimes marvel that we sold any cars at all," said Mr.
Cowan. "The roads were just unending dust, sand or
chuck-holes, varied in the winter season by large quan-
tities of sticky mud.
"Our progress in road building is fully as astounding
as the progress in the development of the automobile itself.
It is hard to realize that only 10 years ago Los Angeles
IN 1908 CARS A\T:RE MORE MODERN-LOOKING, AS MAY BE
GATHERED FROM THIS SNAP-SHOT OF COWAN AND THOS.
B. .TEFFERY EN ROUTE TO SAN DIEGO.
county had only something like 2 miles of paved road.
Through the efforts of property owners, and with con-
tributions from the automobile men, Huntington drive
was paved as far as Oneonta Park. That was our 'boule-
vard system,' and it was not until the year following that
the big $3,500,000 bond issue for good roads was passed,
that was the nucleus round which our great county and
state system has devoloped."
Though the truck business was slower to develop, the
possibilities of the motor vehicle as a freight hauler were
early recognized by progressive business men. Probably
the advertising value of the truck had a good deal to do
with the first sales, but at any rate Mr. Cowan in 1903
sold an electric truck of his own design to a firm of
liquor dealers in San Bernardino.
By 1905 quite a number of representative Los An-
geles firms were using trucks. The Berlin Dye Works
had pioneered the way with a fleet of noisy, clumsy elec-
trics. H. Jevne Co. soon followed with a fleet of Knox
delivery cars, and Ville de Paris used several Tourist cars
adapted to deliver}' work. Even with the handicap of un-
certain service which the motor vehicles of those days
labored under, they displayed such points of superiority
over horse-draw^n vehicles that even then Jevne declared
himself a complete convert to the new method of trans-
portation.
One of the things it is hard for us to comprehend in
looking backward is why it was necessary for the early
automobiles to be so unbelievably homely. As late as
1904 we read that "E. L. Doheney has just purchased a
Peerless car for $4750. This is one of the finest cars ever
(Continued on Paire 16.)
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November 15. 1917
Los Angeles Sets Styles
in Car Bodies and Tops
Several Local Factories' Designs Are Copied
by EUistern Makers, Both as to
Cut and Color
How rapidly Los Angeles is becoming the center of
the automobile top and body industry on the Pacific
Coast is emphasized, as never before, by the present
annual motor car show in the Southern California metrop-
olis. The fact that all seasons are favorable to automobile
travel in Southern California indicates that an industry
of this character will thrive all year. In preparing for the
annual automobile show the facilities of Los Angeles* top
and body establishments are put to the real tests in the
effort to turn out creations not only equal tq but in numer-
ous instances superior to those produced by Eastern
manufacturers.
The success of automobile body and top building and
kindred industries upon the Pacific Coast is probably
based to a large extent upon the easily understood ad-
vantages of propinquity. Their customers enjoy the satis-
faction of being able to closely oversee the work being
done for them and of knowing that the completed product
will bear the imprint of their own personal ideas and
whims even to the smallest and most unimportant details.
The large manufacturer of automobiles, some two or three
thousand miles from his Pacific Coast customers, cannot
personally meet them and be guided by their ideas as to
how the completed product should look. All his energies
are absorbed in the turning out of thousands of cars
every year, of two or three different styles. His own
success is based largely upon standardization. Also, not
TWO spKrlMKNS OF KMtL I»F:sn;N WHICH AIlK ATTRACTIVE
TO SKKKKH^ AFTFH HTYLE \NI> COMFOHT.
CHAXSLOR & LYOX JOBS ARE FAMOUS ALL OVER THE
COUNTRY FOR THEIR STYLISH LINES.
infrequently, the specifications given by the customer calls
for all possible dispatch, and while the large manufacturer
is better equipped to give satisfaction here his advantage
is largely nullified by the time consumed in freight ship-
ment to distant customers. This advantage of local houses
is exemplified in the present automobile show, when many
car dealers gave orders for remodeled cars, to be exe-
cuted in rush time.
Another detail of advantage which necessarily arises is
that of prices, which naturally involve the cost of material
shipments from the East, because the Pacific Coast houses
rely on the Eastern establishments for the greater part of
their raw, and a part of their finished material. It is
generally claimed that it is cheaper to construct the
bodies and tops on the Coast with Eastern materials than
to pay the freight on the completely assembled product
shipped to the Coast. Freight rates are lower on raw
materials shipped in bulk and, contrasted with assembled
cars, bodies or tops run much less peril of damage arising
from careless packing and crating. In case of damage
to assembled car shipments, the local establishments profit
in any event, as the branch and dealer agencies on the
Coast must turn them over to local industries for re-
habilitation.
Coming to the detail of originality, it is here that the
advantages enjoyed by Los Angeles becomes manifest.
With climatic conditions which are a consumation of
those enjoyed by the Pacific Coast in general, automobile
travel is pleasant throughout the four seasons. The color
of the semi-tropical country infects everything, and not
the least obvious is its influence upon the host of auto-
bile owners in Southern California. The southern city
has a large proportion of wealthy people, who have either
become permanent residents or who come from the East
in great numbers every winter. That this class of people
are owners of a great number of expensive cars is well
known. They are easily able to incorporate their own
ideas into their cars, and the renown of the local bodv
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November 15, 1917
MOTOR WEST
^v
Page 1 7
KAY McNAMARA IN' NON MOTOR-STOP MAXWELL.
Maxwell in 802-Mile Non-Motor-Stop Run
Piloting a Maxwell 1918 five-passenger stock touring
car. Ray F. McXamara. road engineer, recently drove
8ii2 miles in a non-motor stop run from Detroit to In-
dianapolis. Chicago and Detroit in 23 hours and 9 minutes.
elapsed running time.
McXamara believed he could make the run inside 24
hours, and though rain and mud were encountered for
the better part of 15 hours, he brought the Maxwell
through with almost an hour to spare. Allowing for nec-
tssan- stops and the time the car was in control in cities,
•the running time actually was 20 hours and 47'minutes.
Leaving Detroit at 1:06 a.m., McXamara was checked
in at Indianapolis at 8:15 a. m. for an average of 42.89
miles per hour over the 305 miles. The car started again
at 8:45 a. m. and checked into Chicago at 1:50 p. m., 202
miles for an average of 41.79 miles per hour. McXamara
?oi under way again at 2:50 p. m. and checked in at the
finish with an average of 31.33 miles per hour from Chi-
cago. 2^5 miles. This time is considered remarkable in
vitw of the fact most of the distance was traversed at night
through rain and mud and over water-covered roads. The
average for 802 miles for actual running time was 38.63
miles per hour. For the total time the average was 34.54
miles per hour and 9 minutes.
Ascot Race to Open Fast Season
A^cot Speedway. Los Angeles, will see the competition
01 ^ome of the fastest drivers of American speedways this
>cason. according to the recent announcement of the
>lK'crl\vay management. The Thanksgiving Day races on
the Ascot course will be the opening event. The program
will take in a 50-mile Liberty sweepstakes, a 20-mile handi-
cap race and a 20-mile invitation race. The prizes will be
in the form of Liberty bonds exclusively, to the value of
Barney Oldfield has returned to Southern California
with his famous "Golden Egg" car. with which he cam-
paigned a number of Eastern speedways this year. Indi-
cations are that he will be a prominent feature at Ascot.
K«Mie Heame and Tom Milton will be on the ground soon
and others named in the list of possibilities are Ira Vail.
Kalph Mulford, Clifford Durant. Joe Thomas and A. H.
Patterson. The work of resurfacing the Ascot track has
already been started.
Louis Chevrolet, world's speedway champion for 1918,
arrived recently in Los Angeles with two of his fastest
Frontenac cars and is preparing for the Thanksgiving
Day race at Ascot.
Chalmers Breaks Record from Galveston to Dallas
The Chalmers again demonstrated its ability to stick
to the road and endure rough driving at high speed, when
Joe Dawson in a four-passenger car drove from (Salves-
ton to Dallas — 349 miles — in 8 hours and 30 minutes at an
average speed of 41>^ miles an hour. Dawson was checked
out of Galveston by John R. Herr, vice-president of the
Galveston Motor Club, at 6 o'clock a. m. of Xovember
1st, and was checked in at the Court House of Dallas, by
Oswin K. King, automobile editor of the Dallas Evening
Journal, and J. C. Welch, advertising manager, of the
Dallas Morning Xews. The road traversed was much
rougher than that covered the previous week, when Daw-
son covered the Antonio-Dallas record — 305 miles — in
6 hours 55 minutes and 40 seconds. In neither of these
runs did Dawson stop to make a mechanical adjustment,
and the United States Royal Cords, with which his car
was equipped, went through without a semblance to
trouble.
Uniontown Closes Elastern Racing Season
Eddie Hearne won the 169-mile race on the Uniontown
Speedway, Oct. 29, which practically closes the automo-
bile racing season in the East. The winner's time was 1
hour, 49 minutes, 2 seconds, averaging 93.75 miles per
hour. Tom Milton finished 25 seconds after Hearne.
Earl Devore relieved Ira Vail at the wheel and finished
third and Dave Lewis and Dan Hickey came in fourth and
fifth respectively. Ralph Mulford, Milton and Gaston
Chevrolet led the field at the start, but were led by Vail at
the sixteenth lap. Milton passed Devore, who had re-
lieved Vail on account of the latter's illness, in the forty-
eighth lap and stayed in the lead for thirty laps, after
which he was displaced by Henderson. Finally Hearne
gained first place in the 146th lap. The attendance was
estimated at 5,000.
Short Items of Racing News
The record from San Antonio, Tex., to Dallas, Tex.,
was broken recently by a Chalmers four-passenger car
driven by Joe Dawson, of the Chalmers engineering staff.
The distance is over 305 miles and Dawson covered it in
6 hours 55 minutes. 40 seconds, making an average of 43
miles per hour. The time of the Texas Special train be-
tween these two points is 7 hours, 55 minutes.
Ralph De Palma made a new world's record for 10 miles
when he drove his aviation-engined Packard on the
Sheepshead Bay speedway track, near Xew York in a
time of 5 minutes, 17 seconds. The former record was
set bv Kormstedt and was 5 minutes, 19 seconds.
Caleb Bragg, millionaire race driver and airplanist, has
now gained fame in the latter field by breaking altitude
records with an ascent to 22.000 feet, or more than four
miles, accomplished within one hour. His record was
made at the Minneola field.
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MOTOR WEST
November 15. 1917
f\5ispws§r
LosAngelcs-SanFrancisco-Pdrtland-Scattle
The Motoring Authority of the Pscifle Ooait.
EiUblished 1907.
An Illustrated Automobile Magazine of Quality, Issued
Semi-Monthly.
Published by Motor West Company, Marsh-Strong Bldg.,
Ninth and Main Sts., Los Angeles, California.
GEORGE M. SCHELL Editor and Publisher.
F. ED. SPOONER Advertising Manager.
Representatives :
T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco.
F. ED SPOONER, 420 Book Building, Detroit, Mich.
ROBT. F. MacCLELLAND, 52 Vanderbilt Ave., N.Y. City.
Entered at the Post Office at Los Angeles as second-class
mail matter.
Subscription $2.00 a Year.
Single Copy 10 cents.
November 15. 1917
Lighting Law for Horse-Drawn Vehicles not Observed
NUMEROL'S complaints have reached the office of
"Motor West" that that portion of the new Cali-
fornia lighting law governing the operation of
horse-drawn vehicles at night is not generally observed.
With darkness descending just at the time when busi-
ness men are returning, in their cars to their homes, and
when drivers of motor trucks are seeking their garages,
the possibilities of accident, where the slow-moving horse-
drawn wagon is not provided with a light, are manifold.
Out in the suburbs, especially where overhanging trees
throw the road into Stygian darkness, and where the rea-
sonable speed of a motor car is considerably greater than
in the better-lighted city streets, it is not uncommon for
the automobile driver to meet a lightless horse-drawn
rig, traveling in the same direction and occupying its full
half of the roadway. Frequently it requires a quick swerve
to avoid the wagon, and should the road be slipper>- for
any reason, there is likely to be an accident anyhow.
The new rule requiring the beam of light from the head
lamps to be not higher than 42 inches at a point 75 feet
in front of the car has been met, in many instances, by
the motorist having the lamp brackets bent down, thus
limiting the illuminated area in front of the speeding car.
As a result the lightless wagon ahead does not come
within the field of illumination until the motor car is al-
most upon it. In the fogs which prevail at nights on the
Pacific Coast during the winter months a lightless wagon
hugging the side of the road is a decided menace. Under
such conditions the driver of an automobile also seeks the
side of the road in order that he may keep his bearings,
the head lamps showing the line of demarcation between
the grass and the concrete.
If there is anything in these numerous complaints about
lightless wagons, it behooves the police of the cities and
towns throughout California to be as strict with the drivers
as thev would be, and are, with the drivers of motor cars
under similar circumstances. More so, in fact, for the
driver of a horse-drawn vehicle pays no annual license
tax, but is given free use of the roads which are paid for.
and maintained, largely by automobile owners.
A few arrests would have a tendency to bring the offend-
ing wagon drivers into line. In justice to the automohil-
ists they should be so disciplined.
Leniency on the Bench Elxpensive to Motorists
IT IS reported that some of the companies which write
automobile insurance are going to refuse to continue
this line of business, and that within the next month
they will take drastic action in this direction. There is
also a report going the rounds that theft insurance will
be written for only 50 per cent of the value of the car.
In the western cattle country the cattlemen who have
suffered from "rustlers" have organized, and employed
detectives to trace down the rustlers and to bring about
their conviction in court. When detectives in one dis-
trict have become well known they are sent to other dis-
tricts. In this way they are able to fool the rustlers and
cattle thievery is decreasing steadily. It used to be a
regular business, as is the case now in the automobile
field.
The suggestion has been made that the great automobile
clubs of this countr\' enter into the apprehension of
motor car thieves on the same plan as is employed by the
cattlemen. There can be no doubt that were real efforts
undertaken to put a stop to organized thiever>' in the auto-
mobile field there would be an immediate decrease in the
number of thefts. In many of the largest cities of America,
including New York. Chicago, Detroit and Los Angeles,
there have been caught men belonging to organized bands
of motor car thieves whose work it has been to steal the
cars and after removing all identification marks, sell them.
These men have been properly punished. It now remains
to give the individual car thief the same medicine. The
lenient judge is costing the motorist excessive insurance
premiums, and unless he inflicts penalties that fit the
crime, the car owner who seeks to insure his car will be
mulcted in even greater amounts.
Not an Argument Against Prohibition, However
JUST as we motorists had begun to congratulate our-
selves that a way had at last been discovered for in-
creasing the good roads mileage of the various states
by using convicts to build them, comes word from Colo-
rado that, owing to the passage of the dry law in that
state, the prisons are becoming tenantless.
Warden Tynan, of CoIorado*s State Penitenitiary. says
that since Januar>' 1, 1916, when the dry law went into
effect in his state, there are 229 fewer prisoners under his
care, and that arrivals are becoming scarcer every day. Al-
ready one of the cell-houses has been closed, due to lack
of occupants.
This is a pretty how-de-do. But just because of it
"Motor West" is not going to advocate a return to the
wide-open system. Not at all. We opine that now that
the beauty and utility of good roads have been demon-
strated, the states, the counties and the townships will
find means to secure the necessary' money for road im-
provement by direct methods, just as California has done
and is doing.
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November 15, 1917
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Page 19
G)mmittee to Co- Ordinate Gov-
ernment's Needs With Industry
Following the issuance of an order by Judge Robert S.
Lovett, as chairman of the Priorities Board, a section of
the War Industries Board, that certain steels should be
reserved for the use of the Government, thus depriving
automobile manufacturers of their needs, the Board asked
the representative organizations in the automobile indus-
tr>' to hold a meeting with a view to presenting the in-
dustr>''s side of the case.
Preliminary meetings at Washington were attended by
the directors of the N. A. C. C, the Motor and Accessory
Manufacturers and representatives of the Ford Motor
Co.. and later the makers of automobiles, parts and acces-
sories, presented their side of the whole matter to the
War Industries Board.
President Clifton of the N. A. C. C. and Howard E.
Coffin, presented the case for the industry. As a result of
that conference, the War Industries Board decided to put
the matter in the hands of the automobile interests. The
Board desires motor car makers to produce war munitions.
The industry was asked to arrange for a permanent
committee with headquarters at Washington, to formulate
a plan for the proportion of work to be done for the Gov-
ernment and for private purposes; thus officially recogniz-
ing "the industry.
The makers have assured the War Industries Board
of their readiness to divert part of their plants to the pro-
«hiction of military materials and it will be the work of
this committee to arrange this in such a way as to pre-
serve the standing of motor car makers, the position of
their sales organizations and their thousands of employes.
The War Industries Board felt that this whole matter
could be left to the industry to work out, and it is believed
a plan can be prepared to broadly handle the automobile
situation, and enable the Government without drastic cur-
tailment of car production to secure from many of these
plants, munitions urgently needed by various departments.
Car Production Greater Than Ever After War
At the conclusion of the war, automobile production in
America will be larger than ever, according to the official
communication of the Society of Automotive Engineers,
which says that domestic and foreign demands will have to
be satisfied. Europe will want large quantities of high-
priced machines. The American manufacturers who have
by the most intensive specialization developed the modern
automobile of low cost will naturally be in an advantageous
position in the world-wide trade, although competition will
be keener than ever before.
Prejudice Against Yellowish Gasoline Unwarranted
The unwarranted prejudice of the average motorist
against yellowish gasoline has recently been remarked on
by the trade and technical section of the public informa-
tion division of the United States Food Administration.
In the early days of the oil industry poor refining methods
were responsible for the production of yellowish kerosenes
and gasolines, which were sometimes dangerous. This
led the public to demand that gasoline be **water white"
and the prejudice has hindered cracking processes which
produce perfectly safe gasoline with a slight yellow tinge.
Another handicap in the industry is the necessity for re-
finers treating gasoline with sulphuric acid and caustic
soda to remove unsaturated hydrocarbons which have high
fuel value in explosive engines. It is estimated that there
is a loss of $10,000,000 a year in the United States through
these prejudices, represented by 30.000,000 gallons of gaso-
line, 35,000 tons of sulphuric acid and 3,500 tons of caustic
soda.
Elxports of Mineral Oils Show Big Increases
More mineral oils were exported from the United States
during the fiscal year 1917 than ever before, the total
amounting to 2,749,438,434 gallons valued at $230,953,149,
according to figures made public by the Bureau of For-
eign and Domestic Commerce, of the Department of Com-
merce. This was an increase of approximately 300,000,000
gallons and $65,000,000 over 1916 and about 470,000,000
gallons and $79,000,000 over 1914, the last normal year be-
fore the war. Only a small percentage of the total ex-
ported was crude oil.
The war has had the effect of reducing the exports of
illuminating oil, the foreign sales for 1917 totalling 835,-
114.403 gallons valued at $54,662,094 against 1,157,283,310
gallons valued at $74,500,162 in 1914. Exports of gas and
fuel oil, however, have more than doubled in quantity
and value in the last three years, increasing from 475,143,-
205 gallons valued at $13,747,863 in 1914 to 1,040,671,713
gallons valued at $32,473,^72 in 1917. The exports of gaso-
line and lubricating oils have, also increased substantially,
as indicated in the following table:
1917. 1914.
EXPORTS. Gallons. Value. GalloiiH. Value.
Crude Oil 176,368,675 $ 7,162,550 146,477,342 $ 6,812,673
Gas and fuel oil. .1,040,671. 713 32,473,872 475,143,205 13,747,868
Illuminating oil.. 835,114,403 54,662.094 1,157,283,310 74.500.162
Lubricating oil... 271,028.546 48,649,557 196.884,696 27.852,959
Gasoline 226.185,730 46,936,510 151,611.537 21,699,475
Naphtha 199,517,400 41,034,753 40,840,730 5,65.3,210
Residuum 551,967 33,813 113.370,245 1.907,716
Total Exports ...2,749,438,434 $230,953,149 2,281,611,065 $152,174,056
Shipments to non-
contiguous terri-
tory 109.570,267 5.937.214 101,972,887 3.«35,172
Total Shipments
and Exports . ...2,859,008,701 $236,890,363 2,383,583,952 $155,809,228
IMPORTS.
Crude 1,034,590,849 14,109,035 773,052,480 11,776,737
Henzine. gaso-
line, etc 10.804,864 1,402,275 16.139,912 1,400,740
All other 33,425,222 2,328,666 1.945.007 488,463
Total Imports ...1,078.820,935 $17,839,976 791,137,399 $13,665,940
Re-exports 1.693.807 61,275 10,871 1,563
Net Imports 1,077,127,128 $17,778,701 791,126,528 $13,664,377
>
November 12-17 — Annual Show Los Angeles Motor Car
Dealers' Association, Harris M. Hanshue, secretary.
November 12-18 — Denver, Colo., Annual Show, Auto
Trades Association, G. A. Wahlgreen, manager.
January 5-12, 1918 — New York National Show.
January 21-26 — Portland. Ore., Show.
January 26-February 2 — Chicago National Show.
February 9-16 — Kansas City. Mo.. Show.
February 11-16 — St. Louis. Mo.. Show.
February 16-26 — Annual San Francisco Show, Geo. A.
Wahlgreen, manager.
Februar>' 18-23--Des Moines. Iowa, Show.
February 23-March 2 — Omaha. Neb., Show.
March 2-9 — Boston Show.
March 19-2-1 — San Francisco Motor Truck Show.
April 9-13— Stockton, Cal.. Show.
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MOTOR WEST
November 15, 1917
How to Make the Trailer Pay
Comparisons SKow That in Combination With
Motor Truck it is Ex:onomical, With
or Without Helper
THE STRONGEST arguments in favor of the adop-
tion of the trailer as an auxiliary to the truck, says
the official organ of the Motor Truck Club, are:
First, increased carrying capacity ; second, reduced haul-
ing costs. Economy and efficiency in truck-trailer opera-
tion are insured if due consideration be given the char-
acter of the material to be hauled and its relation to the
trailer equipment, loading and unloading methods, etc.
This statement is based upon the presumption that a pre-
liminary study of the local hauling conditions has shown
that the roads are hard-surfaced and that the maximum
grades do not exceed 10 per cent.
On long hauls, the lowest hauling costs are obtained
where the tonnage moved per trip is greatest. In such
cases, the additional hauling capacity afiforded by the use
of trailers assumes prime importance. If the truck hauls
3 tons working alone, when with the trailer equipment it
might just as well haul six or more tons at a very slight
KKPUBLIC MOTOR "TANK" IN LIRKKTY LOAN DKTVK.
This is a float !»uilt on u Hepublic iV^toii chassis by the .laqiiith
Mot<»r ("(». of Sioux Kails, S, I). It was a ffaturt- that was applauded
all ahiMtf tlu' lin«' of thr sreat patriotir parade when Secretary M<Ad(M»
went t(» Sioux Falls to deliver the first speech in the Northwest on the
second Lilicrty Loan drive. During the parade blank cartridges were
tired by the six ifuns mounted in the float. Thi- advertising of the
Republic Motor Truck (V). is ins|>irint: niany dealers to unusual eo-
operation this year. The advertising cainpaiirn of the factory totals
over .*1<M)0 e\ery \\orkinjr day.
additional operating expense, the value of the trailer is
apparent.
On long hauls the question of speed is an important
factor. The trailer must be built to run just as fast as
the truck can pull it. A slow-speed trailer, by limiting
the speed of the truck, nullifies the advantage to be gained
by carrying the double load. If, however, it is impossible
to operate the truck at its normal speed in districts where
the traffic is congested, the use of the trailer will offset
the loss occasioned by the reduced speed.
Where the hauls are short the item of lost time, i.e., the
time spent in loading and unloading the truck, assumes
first importance. It is imperative, therefore, that this lost
time be reduced to the minimum. The truck, to be a
profitable investment, must be kept moving. It is too
costly an article to be used as a loading platform, and
should be kept under pay load as much of the time as
possible. This may be accomplished by the use of one
or more trailers. Extra trailers may quickly be put in or
taken out of service, and when not in use represent a
much smaller investment than the same carrying capacity
in motor trucks.
If but one trailer is used it can be loaded while the
truck is making the trip alone, and be picked up by the
truck on every other trip. Two trailers can be used to
still better advantage, while a fleet of three trailers makes
a very efficient hauling unit, especially where loading and
unloading take up a large part of the truck's time. In
the latter case it may be found good practice to use the
truck only as a tractor and keep it in motion almost con-
tinually. One trailer may be kept at each end of the
haul, while the truck is in transit with the third trailer.
A conservative estimate of the operating cost for a 5-
ton truck is $16 a day. Every minute this truck is not in
motion it costs 2 2-3 cents — every hour $1.60. The truck
not only makes no money while standing still — it loses
money. It makes money only while in motion. If it can
be kept moving 10 hours a day, so much the better — the
profits will be correspondingly greater.
If the trailer costs $4 a day to operate, or 2-3 cent a
minute, or 40 cents an hour, for every hour it is used in
place of the truck it saves the difiference between $1.60
and 40 cents. Moreover, to this amount must be added
the profit the truck makes when it is kept under pay load.
When the truck is running it not only makes the $1.60
an hour operating cost, but a profit besides. When it is
standing still it loses the $1.60 an hour operating cost
plus the profit it might have made by being under load.
On short hauls the reversible feature of a trailer is a
great saver of time and labor. With a reversible model
it is not necessary to turn the trailer around, as the truck
may be attached to either end, and the trailer can be
backed easily into any position desired. It is not neces-
sarv to laboriouslv detach the draw-bar from one end of
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November 15, 1917
MOTOR WEST
Page 21
the trailer and fasten it to the other, as both ends are
alike. The only time lost in reversing the trailer is the
time it takes the truck to turn itself and back into posi-
tion to receive the coupling link.
The item of reversibility saves more time than might
be imagined. For example, if it takes 6 minutes to re-
verse an ordinary trailer which makes four trips a day,
it must be turned around or reversed at the end of every
trip, or eight times during the day, with a total elapsed
time for the day of 48-minutes. This is time lost in more
ways than one, as the running time of the truck is re-
duced and the working time of the labor is curtailed. The
helpers must stand around until the turning or reversing
operation has been completed.
OPERATING EXPENSE OF TRAILER.
Per Day
First cost of trailer, equipped with 7-in. rubber tires, $1,540.
(Life, 5 years, working 300 days a year, 1500 days) $1.03
Tire cost, based on price to consumer (from list), $341.52. Mile-
ape iniarantee, 7000. Assuming trailer will run an average of
40 miles per day 1.95
Repairs at $50 per year (estimated) 17
Insurance — fire, liability and property 16
Interest, 6 per cent yearly on $1,540 31
License fee, $15 yearly 05
Increase of gasoline consumption and tire wear on truck, estimated
at 10 per cent 37
Total operating expense of trailer $4.04
For the purpose of comparison, the life of the trailer
has been set at 5 years. As a matter of fact, under aver-
age conditions, it will last indefinitely, as it is not sub-
jected to such severe strains as the truck must undergo.
Many trucks carry a helper, which slightly increases
the operating cost of the truck. When the trailer equip-
ment is added, this makes the cost figures still more pro-
nounced in favor of the trailer, as the carrying capacity
of the truck is doubled with no additional labor cost.
The following table shows the comparative cost of
operating a 5-ton truck with and without trailer, and
with and without an extra helper:
Without
trailer
Days per month operated 24
Mileage covered 863
Average mileage per day 35.06
Cost per day operated $15.82
Cost per mile 0.44
Cost per ton mile, cents 8.7
With trailer
With trailer
and 1 extra
and no ex.
helper at
tra helper
$2.50 a day
24
24
863
863
35.96
35.96
$19.86
$22.36
0.55
0.62
5.5
6.2
Oakland, CaL— John Mullin and T. W. CosteHo^have
opened a trans-bay branch house for the Power Rubber
Co., San Francisco, Racine tire distributors.
Motor Truck as Wire Stringer
Planting Telegraph and Telephone Poles Made
Easy — Motor Raises Sticks by Means
of Winch and Cable
Planting the telephone crop for the country each year
is a job that has nothing whatever to do with Mr. Hoover
and his associates, but it nevertheless is one of vital im-
portance to the nation. And now that the spans of tele-
phone wires must be multiplied to bear the burden of
official as well as private messages, invention has found a
new way of getting down the sticks on which the wires
are strung — one that is much quicker, less hazardous and
less expensive than the old method of raising the pole by
hand power.
The Bell Telephone Co. is using the new method suc-
cessfully these days with the aid of CMC trucks. The
company now has a fleet of six of these trucks. They are
equipped with a power take-off device which operates a
winch on the side of the truck. This is equipment which
can be had on GMC trucks when specially ordered and
makes it possible for the motor to do other work than
drive the truck. By means of the winch, a cable and block,,
it is possible to raise a telephone pole with a much smaller
crew than when the pole was put up by hand. The pulley
block is fastened to a pole already up and the cable run
through it. One end goes around the top of the new^ pole
and the other is twisted around the drum of the winch.
Four men with pike poles handle the lower end of the
pole and guide it into the hole as the winch pulls the top
up into the air.
Recently a rush job of line work was done by the tele-
phone company in constructing the lines to the national
army cantonment at Camp Gordon. The GMC truck
shown in the illustration was used for this work.
To Drive Egg-Laden Air-O-Flex Across Continent
There has been much comment throughout the country
over the statement of officials of the Air-O-Flex Automo-
bile Corporation that, when completed, one of their models
will be driven from the Atlantic to the Pacific loaded with
crated eggs to demonstrate the qualities given to a truck
by the Air-O-Flex suspension cylinders, which replace the
springs.
PL'TTING UP TELEPHONE POLES RAPIDLY WITH THE AID OF A GMC TRUCK EQUIPPED WITH WINCH AND CABLE.
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MOTOR WEST
November 15. 1917
FRONT, REAR AND SIDE ELEVATIONS OP AIRO-FLEX.
A Springless Motor Truck
Air-O-Flex Engineers Adopt Suspension Cyl-
inders which Act With Equal Resiliency
Whether Empty or Loaded
Manufacturers of commercial vehicles have attempted
for years to overcome suspension faults and the tendency
to overload, while pleasure car manufacturers and owners
have tried to remedy rebound vibration and lack of flexi-
bility by the use of all sorts of devices, such as shock
absorbers, rebound straps and rubber bumpers.
The Air-O-Flex Automobile Corporation, of Detroit, has
entered the field with the Air-O-Flex suspension cylinder.
The engineers claim to have found the ideal suspension,
one giving a flexibility heretofore thought impossible, and
being capable of adjustment to both load and road condi-
tions instantaneously from the dash. It is claimed that
trucks fitted with the Air-O-Flex suspension cylinders
will travel with equal resiliency whether light or loaded.
The suspension cylinders replace the springs, enabling the
regulation of the suspension of the truck load to the
poundage carried.
Instead of the conventional steel springs, four cylinders
are used, one for each wheel, attached to the vehicle in
such manlier that part of the cylinder moves with the
chassis and part with the axle, the chassis and load riding
on a resilient cushion or contracting*'and expanding body
of air and oil, the cylinder being governed in the rapidity
of its telescopic action by pressure and vacuum working
in unison. The action of each cylinder is independent and
against pressure in a central tank 30 inches long, 6 inches
in diameter, which is one-third filled with ordinary engine
oil. Pressure i^ maintained in the tank with an ordinary
air pump attached to the motor, and, bv means of a regu-
lating valve, this pressure automatically builds up or cuts
down to gain the desired flexibility.
The cylinders are attached to the axle by means of a
ball-and-socket joint and to the chassis or frame with a
bracket pivotally connected by means of trunnion studs.
A full universal action is provided, allowing freedom of
motion in all directions, thus relieving the cylinders of all
possible side strain and consequent wear. The driving
strains are taken through a pair of staunch radius rods
which secure the front axle in its position. The cross or
sideway strains are taken by a rear cross radius rod. These
radius rods absorb fore and aft strains as well as side-
sway strains, but carry none of the load. The cylinders
perform the sole duty of flexibly supporting the load and
are free from all other strains. The pneumatic suspen-
sion patents protecting this feature are controlled by the
Air-O-Flex Automobile Corporation, and are the result
of more than 14 years spent in research work, invention,
experimental work and final reduction to practice.
10,000 Heavy Duty War Trucks by June 1st
All contracts for the new heavy duty war truck were
placed by November 1. Axles, motors, transmission and
steering gears have already been ordered for the first
10,000 Class B trucks and the remaining contracts will be
placed shortly. The trucks are being purchased by the
quartermaster department, which works co-operatively
with the War Industries Board. The director of the Mili-
tary Truck Production section arranges with all the makers
of each part for a specified date when they shall visit him
at headquarters to discuss the form of contract and secure
specifications and necessary information. The section in
turn hands over all available data to Brig. General Chaun-
cey B. Baker, of the Quartermaster Corps, who places the
actual contracts following submission of the bids by the
makers. It is expected that the first delivery of trucks
will take place in January and that the 10,000 will be com-
pleted by the latter part of June. Following the comple-
tion of the contract distributions, the Militar>' Truck Pro-
duction Section will turn its efforts chiefly toward actual
truck production.
Melhuish Favors National Motor Truck Show
William F. Melhuish, president and general manager of
the Fulton Motor Truck Co., of Farmingdale, L. I., is in
favor of one great annual motor truck exhibition. Mr.
Melhuish believes that the time is ripe to talk of such an
event to be held at some point in the Central West, prefer-
ably Detroit, and his company would support such an
event he says, as a means to show the great growth of
the industry.
SHOWING INTERNAL MECHANISM OP^ AIR-O-FLEX SUSPENSION,
AND THE DEVICE AS ASSEM^ED,
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MOTOR
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Page 23
First Motorized Battery Formed
Doubtless there will be many completely motorized
batteries before the present war is ended, but the honor
of being first goes to Battery '*C," 5th F. A. commanded by
Capt. W. H. Capron, and formed at Fort Sill, Okla. A
batter>- consists of four guns with their limbers, and six
caissons with their limbers, six ammunition trucks, a store
truck and a machine shop or repair truck. In the case of
guns of smaller calibre a tractor will haul a section of
artillery which consists of a caisson and its limber and a
gun and its limber. Much shorter poles are used than with
horses, the end of the pole being provided with a lunette or
eye. making the coupling for the tractor. Each tractor
pulls a load of about nine tons. The vehicles used are the
six trucks, the Holt 45 h.p. Caterpillar tractor and a Dodge
Brothers touring car.
The entire brigade as proposed by the War Depart-
ment will be composed of three regiments having a maxi-
mum strength of 3685 officers and men. It will have 72
guns and 108 caissons. To keep this equipment working
will require 108 ammunition trucks, 27 store trucks, 90
tractors, 9 repair trucks, 21 repair cars, 9 passenger trucks,
9 tank trucks and 37 supply trucks, all motor driven. In
addition to these vehicles the brigade has 297 motorcycles
with side cars and 30 reel carts.
Speeding Up Production of Liberty Motor Truck
There w^as the utmost secrecy about the building of the
first Liberty motor truck for the United States govern-
ment. The truck is standardized, and enemy govern-
ments were allowed to gain not the slightest knowledge
regarding it. The first model was built in a structure
which was windowless. Skylights admitted light.
Guards stood outside for the three weeks' period during
which the model was put together.
Two trucks were assembled, one at Lima, O., and the
other at Rochester, N. Y., and the same secrecy was main-
tained about both of them. Duplicate parts were sent
to each city, some by registered mail, some by courier,
but none by express or other means allowing of their
theft. Over 60 factories participated in the manufactur-
ing of the parts from which the first two models were
assembled. Army representatives guarded the making of
each part and took charge of it until the part reached
the proper hands. Factory officials were informed by
telegraph in code as to progress being made.
Thirty-five thousand of these trucks are to be built. The
design is the product of the combined brains of many of
the great leaders of the automobile industry. Reports
state that the truck will carry 1,000 pounds dead weight
above the capacity of trucks on the market of the same
size and power.
Christian Girl, head of the Military Truck production
Board, who gave up the presidency of the Standard
Parts Co. to work for the Government at $1 per month.
is commandeering production men and purchasing agents
of many leading factories, to aid him in bringing about
the rapid production of the 35,000 trucks. Delivery of
these for shipment to Europe will come at an early date
and rapid production is assured, as quite a number of
the makers will set aside commercial wagon building for
American customers, to hurry the government work.
Some reports state that the entire 35,000 machines will
be turned out before the close of the first half of the
year 1918.
BATTERY
FIFTH FIELD ARTILLERY, FIRST TO BE FULLY
MOTORIZED.
One Farmer's Experience with a Motor Truck
In approaching the problem of making farm work effici-
ent in the highest modern sense, a Pacific Coast agricul-
turist has reached the conclusion that a great deal of
golden time was wasted by the old-fashioned methods of
getting products to market.
"One man and a motor truck," he reasoned, "ought to
do the work of two or three drivers and teams." He in-
vestigated the truck situation thoroughly and invested in
a one-ton truck. That it happened to be a Maxwell is
only incidental. In speaking of his experience, he says:
"I have taken all my farm products to market in that
truck. I have hauled 10,000 bushels of shelled corn, for
instance, and all the rest of my corn, besides every bushel
of wheat, oats, hay, potatoes — in fact, everything grown
on my land. I have repeatedly hauled 55 bushels to a
load, driven nine miles into town and made seven trips a
day, and that, I figure, is just five more trips than I could
have made with a team of first-class horses. My truck
has more than paid its way."
Huckster Finds Truck an Elconomical Proposition
Hucksters are fast finding the one-ton Maxwell truck
a money-maker for them far beyond their ability when
teams and wagons are exclusively used. One instance that
serves as an example of what a huckster may accom-
plish by adopting motor truck transportation is case of
Al Keegan, of Phoenix, Ariz. Keegan plies his trade of
vegetable vender between Phoenix and Avondale. For
years he had used a double team and wagon. Often the
Arizona roads were so difficult that it was impossible for
a team and wagon to get over them to town with a load.
He bought a Maxwell one-ton truck, and now, whether
the roads are in good condition or not. Keegan always
arrives in Avondale and Phoenix on time with his garden
truck. Here is Keegan's opinion: *'When you consider
that this truck will cover 100 miles in an ordinary work-
ing day and that the upkeep is considerable less than that
of a team and wagon, it is extremely economical. Espec-
ially since one man and a Maxwell truck will do the work
of several horses and their drivers."
Puyallup, Wash. — The E. & G. Motor Co., capital
$6,000, has been incorporated by A. C. Ewing and L. F.
(ialloupe.
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MOTOR WEST
November 15. 19J7
KLGIX SIX CONVERTIBLE SEDAN IS A MODEL OF OUTWARD GRACE AND INTERIOR COMFORT AND ELEGANCE.
Elgin Six Convertible Sedan
New Model Suitable for Summer or Winter —
Comfort and Luxury in Travel
Insured by Equipment
THE general specifications of the Elgin Six Convert-
ible Sedan, or which is sometimes known as the
"all-weather" type car, are identical with those of
the five-passenger touring and roadster models, includ-
ing Timken bearings in the front wheels and 117-inch
wheel-base.
The Elgin Six Sedan is fashioned after the latest Spring-
field type of body, having two doors, one on either side,
and constructed so that it may be entirely closed for
winter and cold weather driving, or entirely open for
summer touring. The interior is thoroughly upholstered
with the best grade of Bedford cord up to the belt line,
with a lighter weight high-grade material above using a
thoroughly good grade of wire springs and upholstering
in cushions and backs.
Ample room has been provided for comfortably seating
five people. Front seats are of the bucket type with pas-
sageway between. The cushions are covered with a rich,
high-grade, gray striped, durable whipcord in the Pipe
style, without buttons. The back of front seats and in-
strument board are also covered with same material.
Plate glass is used in doors and windows. Front quar-
ter door and rear quarter windows are set in metal frames.
Front quarter and door windows are made to drop and
provided with sash lifters. Door windows have metal
flappers. The rear quarter windows are stationary type
but made to be removable. The rear window is also
stationary. Construction of all windows is such as to
avoid all rattle. Liberal size pockets are provided in the
doors. The door pillars above the belt line operate on
hinges so that when windows are down, pillars close over
window compartments and have suitable locks to hold
them in place. A compartment behind the rear seat has
been provided for storing rear quarter windows.
Plate glass set in metal frame is also used in the wind-
shield, which is of the ventilating type. The upper sec-
tion has friction type adjustable fixture. The lower sec-
tion has the jump fixtures. A rubber weather strip is set
in metal channel around the windshield and also on the
top of glass of the lower section of windshield. The plate
glass rain visor is set in metal sash and is of the adjust-
able type.
The Elgin Six Sedan is regularly equipped with a pat-
ented adjustable steering wheel 18 inches in diameter.
This wheel can be so adjusted as to bring it out of regu-
lar driving position, providing extraordinary' room for the
driver in getting to and from his seat, a feature which i^
particularly appreciated by stout drivers.
A highly appreciable extra feature of the equipment of
the Sedan is a heater which is furnished regularly. The
equipment includes a Stewart speedometer, charging in-
dicator, dash lamp, electric motor-driven horn, extra tire-
rim, set of tools, pump and tire repair outfit. The price
of the Elgin Six Sedan is $1645 f.o.b. Chicago.
"Vacation Tour Cheaper than Staying Home"
"You can take a vacation tour for less than it costs to
stay at home," is the title to a booklet which several auto-
mobile advertising men have asserted to be one of the most
striking pieces of literature that so far has come out of the
industry. The booklet, written by Parke West for and is-
sued by the Maxwell Motor Sales Corp., bears out in the
facts and figures set forth that the modern motor car has
attained the described scope of usefulness in this country.
The figures cite for the first time on this basis the costs of
a double transcontinental vacation tout by automobile,
made by Mrs. Miriam Thayer Seeley, of the Oregon Agri-
cultural College, and Mrs. Seeley works out the deduction
that such traveling is less expensive than staying at home.
Maxwell dealers throughout the country now are distrib-
uting the booklet.
Oroville, Cal. — The Thunen
Buick and Chevrolet agencies.
Cyclery has taken the
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November 15. 1917 MOTOR WEST Page 2
NAILING A LIE-COLD!!
fVe have read letters from Chalmers Distributors in which
they have stated that competitors were saying to present
owners of Chalmers cars and to prospective buyers, gener-
ally, that the manufacture of Chalmers cars would be
discontinued.
There are thirty {30) automobile companies recognized
by the general trade that manufacture and sell Touring
Cars, and Roadsters at retail prices between $1,100. and
$1,500. We haven't heard that all of these companies or
any one of them were going to discontinue production or
quit business. Why then should the Chalmers, with a better
car than many others in this class of 30 manufacturers,
stop production?
YJ[Z t j^ Make a prophecy, and will authorize our Distrib-
ff Jjj utors to back it up with $200,000. of our money;
that, the Chalmers Company under the Maxwell
Management, will stand ahead of 15 of these companies in
production in 1918, and the Chalmers Company will stand
ahead of 20 of these companies in production in 1919. This
doesn't look as though we expected to discontinue making
Chalmers cars.
The reason some people are trying to disturb the present
Chalmers owners is to scare them about service so as to get
a better "trade in" on his Chalmers.
The reason for circulating such a story generally would
be to prevent the prospective purchaser from inspecting a
Chalmers car, because if a prospective buyer of an automobile
will look at and ride in the present Chalmers models he will
be very apt to buy one. It is the best car selling at $1365
that we know of.
This is one reason why Chalmers cars will continue to be
made, not only in 1918, but in 1919, 1920 and other years.
Another reason is that the Maxwell organization has told
the general public that Chalmers cars would be produced in
larger quantities than ever before and we have a way of making
good with the public on sales and production.
PrittJent, Chalmers i^ Maxwell M»l»r Ctrnfaniet,
Ogle
Mention "Motor West," Please, When Writing to the Advertiser, gitiZGCl b\
Page 26
MOTOR WEST
November 15. 1917
W. OWEN THOMAS. T. R. THOMAS.
Detroit Enjfineers Who Helped Canada Solve War Problems.
Detroit Engineers Help Canada Solve War Problems
Two brothers, W. Owen Thomas and T. R. Thomas,
consulting automotive engineers in Detroit, are close
Students of the war game and are closely watching every
development while doing all within their power to assist
the United States Government in solving its many prob-
lems, just as they assisted the Canadian Government dur-
ing nearly two years and one-half covering the period
immediately following the outbreak of the European war
and the participation of Canada in this war.
When the motor trucks for the first contingent of the
PISTON SERVICE
Light Weight, Any Make
Cast Iron Pittoos
Are the BEST by TEST
FINISHED
SEMI-FINISHED
or ROUGH
LARGEST PRODUCERS IN THE WEST
W. H. JAHNS AUTO MACHINE WORKS
908-912 West Pico Sl Los Angeles, Cal.
Canadian army to Europe were purchased, it was difficult
with the facilities at hand to buy them direct from the
manufacturers. General Sir Sam Hughes sent for the
Thomas brothers and gave them commissions. He turned
over to them the problem of standardizing and purchasing
motor trucks and of training officers and men for trans-
port duty in France. T. R. Thomas remained in Ottawa,
while W. Owen Thomas went to the front. General
Hughes later gave W. Owen Thomas charge of technical
standards and inspection, and appointed him to deal on all
technical matters with the War Office and the Ministry of
Munitions. General Sir Sam Hughes paid the highest
compliment possible to the Detroit engineers afterwards
when he said: "Nothing could excel the quality of the
team work and organization of our engineering and manu-
facturing difficulties by these two brothers."
Cadillac Elight Line is Most Comprehensive
The latest creation of the Cadillac Motor Car Co., which
will appear on the Pacific Coast in a few days, will follow
the same general lines of Cadillac eights of the past three
years. The mechanical changes are in the line of refine-
ments, while in appearance the car will be slightly
changed. The wheels are smaller, 35x5 being the standard
size of the tire equipment. The body is also lower, which
adds to the rakishness of all models. The fenders are also
re-designed.
In open cars the line consists of the always popular
seven-passenger touring car, the four-passenger phaeton,
and the standard roadster with rumble seat folding into
the deck. The victoria, which proved such a success last
year, has been continued with practically no changes other
than appear in the chassis.
In the enclosed cars the brougham model is most mod-
ish. The rear seat accommodates three passengers, while
the two forward seats are of the individual type with a
passage between. The standard limousine and the im-
perial limousine will continue to be Cadillac leaders. One
unique feature of the Cadillac enclosed models of the
limousine and landaulet types is the dictograph used for
communicating with the driver instead of the old style
speaking tube or telephone.
In addition to the standard seven-passenger limousine
there will be a new model, a town limousine for four pas-
sengers and with two auxiliary seats. The limousines,
landaulets and town cars have a 132-inch wheelbase and
the open cars, brougham and victoria 125 inches.
Mention "Motor West," Please,
Elstimating the Demand for Tires and Tubes
The average dealer in accessories in a small town is
naturally very conservative in the matter of laying in a
stock of tires and tubes. Frequently he errs on the side
of too small buying. A dealer desiring to ascertain the
sales possibilities open to him, says John Morgan, vice-
president of the McGraw Tire & Rubber Co., East Pales-
tine, O., may arrive at a very close estimate by multiply-
ing the number of cars in his town by 5. Take a town
in which there are 200 cars. The average sales possibili-
ties in this town are 1000 tires a year. At an average
profit of $7.50 per tire, the tire sellers of that town may
reasonably expect to add $7,500 to the right side of the
ledger during the year. These figures are based on the
average profit of ^IcGraw tire dealers in various sections
of the country.
Mr. Morgan estimates that the 4,000.000 automobiles in
this country will use during the year 1917 no fewer than
24,000,000 tires and over 30,000,000 tubes, and that the de-
mand will increase at the rate of 40 per cent annually.
The McGraw products — Pullman, Imperial, McOraw
and Congress tires — are sold through wholesale jobbers
only, thus assuring the dealer quick deliveries and good
service. In addition the company maintains a modem
merchandising department to help the dealer sell McGraw
products intelligently, so that the turn-over is from five
to twelve times a year.
When Writing to the Advertiser.
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November 15. 1917 M O T O R W E S T Page 27
DETROIT KEROSENE CARBURETOR FOR FORD CARS
The Detroit Kerosene Carburetor makes it possible to use kerosene (coal oil) as a motor fuel.
The simplicity in the scientific construction of this carburetor for low-grade fuel makes for its efficiency.
THE DETROIT KEROSENE CARBURETOR
Is non-adjustable — Idles without loading — Makes no condensation in cylinders and —
Throttles down smoothly— Increases mileage— Reduces speed changing—
Is a positive fuel and money saver —
While the average mileage of a Ford with standard carburetor is 18 miles per gallon — gasoline, costing 21c; the
average mileage with Detroit Kerosene Carburetor is 25 miles per gallon — ^kerosene, costing 10c.
In other words:
100 miles cost $1.16 on gasoUne
Against .40 on kerosene
Which is a saving of .76 on 100 miles
Price — $22.00 f. o. b. Detroit (Detroit Bank Check, Postal or Ex-
press Money Order), including gas tank, flexible tubing, brass tube and
conplings, ready to be attached.
Sold with ABSOLUTE GUABANTEE on thirty days' trial or
MONET BACK.
In these days of strict economy, you should act promptly, not only
for the sake of saving money, but also for the conservation of the
cofmtry's gasoline resources.
DETROIT KEROSENE CARBURETOR CO.
KRESGE BLDG., DETROIT
Mention "Motor West," Please, "When Writing to the Advertiser.
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ovember 15. 1917 MOTOR WEST Page 29
MSSELKAR
T'l,^ 1^^^«^ ^^•.^l^-^.^M^*..* ^*
Mention **Mot«»r West," Plea8«». When \Yriling to the Advertiser.
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Page 30
MOTOR WEST
November 15. 1917
\.de
Flanders Denies Chalmers Rumor.
Walter E. Flanders, who is at the
head of the combined Maxwell and
Chalmers companies, has given a most
emphatic denial to reports and rumors
stating that the manufacture of Chal-
mers cars is to be discontinued. He
points out that there are thirty auto-
mobile companies turning out touring
cars and roadsters selling for between
$1,100 and $1,500, and states that he is
willing to back up with $200,000 his
belief that the Chalmers company
under Maxwell management will stand
ahead of fifteen of these companies in
its 1918 production and surpass twentv
in 1919.
Hf * itc
Briscoe "Does Bit" in Big Way.
Benjamin Briscoe, president of the
motor car manufacturing company
bearing his name, a pioneer and one
of the most prominent men in the
automobile industry, recently sug-
gested that a commercial commission
of experienced business men be sent
abroad to cement trade relations with
our allies. The suggestion met with
great favor at Washington, with the
result that such a commission, num-
bering 200 in all, including managers,
department heads and clerks, will sail
soon. A number of men prominent in
the automobile industry will be on the
commission.
* * ♦
Schrader Employes Patriotic.
Among the manufacturing concerns
in the automobile industry which have
distinguished themselves for the
whole-hearted support extended to
the Government in its recent Liberty
Loan campaign, the firm of A.
Schrader's Son deserves particular
mention. Although generous sub-
scribers to the first loan, the employes
responded with enthusiasm to the in-
vitation to subscribe again, and when
the list closed a total of $365,000 in
subscriptions had been pledged.
♦ ♦ *
Goodrich Strengthens Material End.
The B. F. Goodrich Co., Akron, O.,
has issued $15,000,000 in notes, bearing
6 per cent interest and due within two
years. The new capital will be used to
facilitate the carrying of unusually
large inventories of raw materials
with which manufacturing output will
be secured against interruptions
caused by demand for tires from the
trade and the uncertainty of regular
rubber shipments from the Far East.
The notes have been absorbed by a
private banking syndicate.
FSxitory Qpssif
Loeffler to Sell Duplex Trucks.
H. M. Lee, president of the Duplex
Truck Co., of Lansing, Mich., an-
nounces that Herman Loeffler has be-
come a member of the Duplex sales
department. Mr. Loeffler was con-
nected with the Fairbanks-Morse Co.
for ten years, and for the last three
years has been associated with the
Novo Engine Co. of Lansing.
* * *
Taneyhill Goes to Detroit Body Co.
W. H. Taneyhill, who was general
sales manager of the Scripps-Booth
Motor Car Co., has severed that con-
nection with that company to become
W. H. TANEYHILL
Sales Manager Detroit Weatherproof Body Co..
Detroit, Mich.
sales manager of the Detroit Weather-
proof Body Co.. Pontiac, Mich. Be-
cause of the rapidly-growing demand
for its product, the Detroit Detach-
able Weatherproof Top, the Detroit
Weatherproof Body Co. urgently
needed Mr. Taneyhill's merchandising
ability, and his influence as sales man-
ager of that company is already being
felt.
* * *
8000 Elgin Cars Built in 1917.
C. S. Rieman, vice-president and
general manager of the Elgin Motor
Car Corporation, states that his com-
pany, which built but 631 cars in 1916,
has turned out 4,145 cars from Janu-
ary 1 to October 11 of the present
year. The company figures that the
output for 1917 will be close to the
8000 mark.
Harroun Motors Broadens Scope.
After a period of gradually increas-
ing production, the Harroun Motors
Corporation, Wayne, Mich., has built
a complete equipment of demonstrat-
ing cars which, shipped to Harroun
distributors in all sections of the coun-
try, have been driven many thousands
of miles and have proven themselves
thor(5ughly able. In gasoline econ-
omy and in rapid acceleration the rec-
ord of these cars has, been especially
remarkable. Recently added moneys
give the company a liquid capital of
approximately $1,000,000— a sum fully
ample to keep a large stream of parts
and materials flowing into the $1,250,-
000 plants of the corporation. Further
strength has been given the directo-
rate by the addition of L. E. Moses.
A. L. Ilarroun and Howard F. Lea, of.
Kansas City, who represent a group of
financiers of prominence in Kansas
City and the Southwest. With the ad-
vent of its greater manufacturing
activities, the executive and sales
offices of the corporation, hitherto in
Detroit, have been moved to Wayne,
where all Harroun activities will here-
after center.
* * *
Bailey to Handle Own Distribution.
The George D. Bailey Co.. Chicago,
has been incorporated for $25,000 to
manufacture the Bailey ball-thriist
bearing and has also taken over the
distribution of Bailey products, which
it will henceforth market direct to
dealers and jobbers. The Ahlberg
Bearing Co., formerly exclusive dis-
tributor for Bailey products, will con-
tinue to handle the line. The Bailey
ball thrust bearing is manufactured to
replace the flat thrust washer used as
standard equipment at the left grear
side of the Ford and Chevrolet differ-
entials, together with the Rayfield
coupling for magneto, generator and
pump shafts.
* * *
Akers, Sales Manager of Reo Co.
Richard H. Scott, vice-president and
generar manager of the Reo Motor
Car Co., announces the resignation of
R. C. Rueschaw as sales manager of
that concern, and the promotion of
Forest H. Akers, the present assistant
sales manager, to the position. Mr.
Akers has been with the Reo Co. for
several years, first as traveling dis-
trict supervisor, and latterly as assist-
ant sales manager in the Lansing of-
fice. He is personally acquainted with
every Reo distributor and dealer and
is thoroughly conversant with the Reo
policies and product.
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November 15. 1917 MOTOR WEST Page 31
What They All Say
Must Be True
— ^and most of the large manufacturers concede that the
big line of rubberized, waterproof fabrics made by the L. J. Mutty
Company, is the most desirable, the most attractive, the most dur-
able, and the most practical in the manufacture of automobile tops,
upholstery and side curtains. Our specialties — such as
Bull Dog Quality Fabrics
are absolutely guaranteed, and are the
standard by which comparisons are made.
DrideK is a waterproof material, in leather or rubber finish, that is ideal for auto-
mobile tops. Send for samples and prices. They will interest you!
L. J. MuTTY Company
BOSTON, MASS.
SCOVEL IRON STORE COMPANY, Pacific Coast Agents
SAN FRANCISCO, CALIFORNIA
Mention "Motor West," Please, When W^ritinR to the Advertiser.
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Page 32
MOTOR WEST
November 15. 191 ;
Studebaker Adds to South Bend Plant.
The Studebaker Corporation has
Hearing completion several new build-
ings and enlargements of the present
buildings at its South Bend plant.
These will enable the company to care
for increased automobile production.
The new structures include a machine
shop, foundr\' and power plant. The
South Bend plant covers about 110
acres, and the new buildings, when
completed, will make this one of the
largest automobile manufacturing
plants in America.
>i( ♦ ♦
Miniger, a Willys- Overland V. P.
C. C. Miniger, president of the Auto
Lite Co., has been appointed a vice-
president of the Willys-Overland Co..
of Toledo, effective November 1. Mr.
Miniger will devote his time to assist-
ing Mr. Willys in the general manage-
ment of the Overland business.
♦ ♦ *
Drysdale Joins Cleveland Tractor.
K. P. Drysdale, for the last twelve
years advertising manager for the
Cadillac Motor Car Co., has resigned
to become director of sales promotion
for the Cleveland Tractor Co.. Cleve-
land, O.
♦ ♦ ♦
Sarver in Charge of Scripps-Booth.
A. H. Sarver is now in charge of
the Scripps-Booth Corp., Detroit, dur-
ing the vacation of Clarence H. Booth,
still nominal president of the company.
At a forthcoming meeting of the com-
pany it is probable that Sarver will be
elected to succeed as president.
Peerless Earnings $200,000 Monthly.
The Peerless Motor Car Co., Cleve-
land, O., is reported to be earning at
the rate of $200,000 monthly and has
increased its production capacity 50
per cent. The progress of the passen-
ger car business has been fair, but nec-
essarily curtailed by the huge demand
for Peerless trucks for government
work. It is reported the Peerless
company will soon commence to build
airplane parts.
* * *
Dorris Capital Now $1,000,000.
The Dorris Motor Car Co.. St.
Louis. Mo., has increased its capital
from $330,000 to $1,000,000 to handle
increased production and to carry on
a more comprehensive manufacturing
campaign. H. B. Krenning, who has
been president since the company was
organized in 1905, has retired, and W.
L. Colcord. of the Colcord-Wright
Machine Co.. of St. Louis, has suc-
ceeded him. G. P. Dorris, vice-presi-
dent and engineer, continues in this
dual capacity.
4e ♦ 4e
Altree Resigns From Bosch Co.
Arthur H. D. Altree. of the Bosch
Magneto Co., who was their branch
manager in Chicago for three and one-
half years, and who, in the early part
of 1914, was transferred to the main
office in New York as vice-president,
has handed in his resignation, to take
effect January 15th next. His experi-
ence in the organization and control
of credits, sales and service has been
verv considerable.
HOW THE FISK Kl'liBKH CO. KK1»T TABS ON ITS LIBKlfTY BOND DKIVK.
'I he i»ui clias^H of Liberty Bonds by 97 per cent of the employes of the Kisk Rubber i\
at
Chieoi)ee Falls, Mass, was a display of patriotism which has set a high mark f<»r c<»minnnit ies and
industrials all over the country. The sev.n-day drive in which this remarkable lecord was made
closed with a total subsciiption by the Fisk employes amountintr to $3.'{:i.'J(>(». This aviiaRes a
$(>.!. «t7 stibscription for every one of the 5, 1*21 suljscribers. One feature of the Fisk campaign which
served to stimulate and maintain the interest was a larjfe billboard. 24 feet by H which slH»^ve<l the
daily percentage standings of the vaiious divisions. This de\ eloped rivalry and spurred th«' men
to d<» their best for Uncle Sam. The gross amount of the subscriptions day by da> wen' iec«»rded
on a clock surmounting the billboard. The lirst clock with its capacity of only .f'JOD.ooo, at fiist
thought ade(|Uftte for the whole campaign, was unable t<» carry the load longer than the tirst -4
hours, and another clock with a maximum capacity of .$:{.'>(•. iiOd was hastily erected. Special
editions of the factory newspaper weie issued during tlie diive. and had a marked efTiMt in bringing
almut the gratifying results.
Elgin Well Prepared for Future.
C. S. Rieman. vice-president and
general manager of the Elgin Motor
Car Corporation, Chicago, states thai
the company has on hand parts, ma-
terial and cars in course of construc-
tion all paid for, to the value of ap-
proximately $1,000,000. All of thif
material was bought under old con-
tract and at prices much lower than
prevail today. The last financial
statement of the company showed
cash on hand of $321,859.98. with totaJ
assets of almost $3,000,000.
* ♦ ♦
Chandler Output One-Third Greater.
The Chandler Motor Car Co.. Geve-
land, O.. shipped 14,000 cars duhnc
the nine months* period ended witn
September. This production is ont-
third greater than that of Chandler
cars for the same period of last year.
During the entire year of 1916 the
total output was 13.073. The present
prosperity of the company is easih
seen in the fact that it will pay an ex-
cess profits tax of about ^00,000 on
its 1917 business.
* * *
Olin Joins Lancaster Tire.
E. H. Olin, former representative
for the Diamond Tire division of the
B. F. Goodrich Co., Akron, O., has re-
signed to join the Lancaster Tire &
Rubber Co., Columbus, O.. as district
manager. He will take charge of the
company's advertising at the same
time. Olin has been for eight year*
connected with the Chicago, Minne-
apolis and Pittsburgh branches of the
(Goodrich company.
* ♦ ♦
Casco Pumps for Oakland Cars.
The Oakland Motor Car Co.. Pon-
tiac. Mich., has placed an order tor
10,000 Casco engine-driven tire purap5.
The Casco is handled by the Edward
A. Cassidy Co.. who convinced the
Oakland company of the desirabiliiy
of Casco pumps as equipment on Oak-
land cars after searching tests.
* * *
Cadillac Co. is 15 Years Old.
The Cadillac Motor Car Co. recent-
ly celebrated its 15th anniversar\.
During its lifetime the company has
built more than 130,000 cars. ' The
value of its product has been ?245.-
000,000. More than 52.000 eight-cylin-
der cars have been built, and before
the end of this year the number will
pass the 60.000 mark. The value of
the eight-cvlinder Cadillacs marketed
is well over $100,000,000. From a
small one-story building, the Cadillac
plant has grown until it now covers
1.000.000 square feet. There are l':^^^^
machines used in the plant, and more
than 60,000 special tools, jigs and dies.
The number of commercial tools useJ
is over a half-million.
* ♦ ♦
Batchelder With Burd Ring Co.
\\ C. Batchelder, well known in
automobile circles and until just re-
cently with the White Co., Cleveland,
O.. has been appointed factory repre-
sentative of the Burd High Compres-
sion Ring Co.. Rockford. Ill,
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An This Means Money to You
More than fifteoi million people a week will be reached by Racine Rai^t^
Company's advertising in The Saturday Evening Post, Country Gendonan mA
leading State farm papers.
Practically every automobilist in your trade area will be told again and ^pon,
die supreme quality of Racine Country Road and MulH-Mile Cora Tires. These
Racine Rubber Company advertisements will be your advertisements — telling the car
owners in your own trade radius how emd why Racine Country Road and AfidU*-
Mile Cord Tires do mean more miles — more service — more satisfaction.
The Thing to Do Is Act!
Send the Coupon NOW
\ Are you content to watch the success of dealers who sell Racine Coantrg Road and
X Multi-Mile Cord Tires} Dealers who took on the Racine Coantrg Road Tire years ago at
X the start, have stuck to this quality line and are making money. Now— with nattomi
RACINE X advertising— gteatex success than ever is assured.
RUBBER ^x r^ • T^ FV»
S^^fJJi. \ G)-operation From Distributors
^^'l^^^taut'^uto^^ Distributors for Racine Coantrg Road and Muhi-Mile Cord Tires are
nishaetails of the AadneCW^^ Conveniently located at all principal distributing points. You wiU find
grrfi^:^iS^AT»nX ^oc'nc l^b^ Company distributors top-notch tire men. equipped to
aentanding that it will in no way ^^ make prompt deliveries and give you every co-operation*
o gate me. oun very truly. y^^ ^^^ Icam all details of this moucy •making offer. Use
^^"^ - ~ V the coupon — and information will be qmckly furnished.
r: Z:Z::Z:r^r \ Radne Rubber Company
W^^ Dept 8, Radne Wk.
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Page 36
MOTOR
WEST
November 15. 1917
Jones Enters Commercial Work.
The Jones Motor Car Co.. Wichita,
Kans.. announced Xovcmher 1st that
in addition to manufacturing^ the
Jones line of motor cars it would also
engajj^e in commercial contract work.
This will include the construction of
hmousine. coupe, and all kinds of en-
closed bodies and tops, also the manu-
fapturing of fenders, upholstering, etc..
and bodies for trucks and commercial
cars. The Jones Co. has a factory
with 125,000 square feet of floor space,
housed in six brick buildings, and is
now equipi)ed for an output of from
fifteen to thirty bodies daily.
' ♦ * ♦
40,000 Republic Trucks in Year.
The Rei)ublic Motor Truck Co.,
of Alma. Mich., will manufacture
40.000 Rei)ublic trucks during the com-
ing year, according to the plans of the
])roduction department. To care for
this increased production, additions to
the i)lant arc now under way which
will increase the shoj) floor si)ace 70.-
000 square feet.
♦ * *
United Motors Doubles Production.
J. M. Case, sales manager of the
United Motors Co., of (^irand Rapids,
Mich., manufacturers of United Motor
trucks and tractors, is authority for
the statement that the company has
more than doubled its production
within the last four or five months,
and is increasing its schedule monthly.
♦ ♦ ♦
Knobloch With Cleveland Motor Plow
A. F. Knobloch. who recently re-
signed as vice-president and general
manager of the Cole Motor Car Co.,
of Indianapolis, has become general
manager of the Cleveland .Motor Plow-
Co. of Cleveland, which is the enter-
prise headed by Rolin II. White that
is producing the Cleveland tractor.
♦ * ♦
Dowse Will Purchase Two Plants.
B. C. Dowse, .connected in the past
with the (}. & J. Tire Co.. United
States Rubber Co., and the I'ederal
Rubber Mfg. Co.. has finally an-
nounced a part of his new manufac-
turing plan. Mr. Dowse has formed
the Dowse Rubber Co., with an au-
thorized capital stock of $2,500,000,
and' arrangements have practically
been concluded to purchase two fac-
tories in the automobile field. One of
the plants is in Chicago, which will be
the home office of the Dowse Rubber
Co.
♦ * *
McClod to Help Buick President.
\V. II. McClod. traffic manager of
the Buick Motor Co., has been made
assistant to Walter H. Chrysler, pres-
ident of the Company. He has been
succeeded as traffic manager by ( ieo.
C. Conn, former freight traffic mana-
ger of the Pere Marquette railroad.
♦ * ♦
Hi Sibley Heads Republic Publicity.
Hi Sibley, the newspaper corre-
spondent, is now publicity manager
tor the Rei)ublic Motor Truck Co..
Alma. Mich.
SCORED CYLINDERS
Repaired by a
NICKEL CAST IRON ALLOY
ELECTRICALLY WELDED
LIKE FILLING TEETH
-HEATING
-WARPING
-BORING
-RE.GRINDING
-ENLARGING
OF BORE
-CHANGING
OF PISTONS
OR RINGS
Save
75
Per
Celt
All work guaranteed for life oC Motor.
Welding and Brazing of all metals.
THE SCORED CYLINDER WORKS
433 Goldea Gate Art., Saa Francisco, Cal.
Pk«M. Market 8479
Big Growth in Jordan Shipments.
Shipments of the Jordan Motor Car
Co. for the week ending Saturday, Xo-
veniber 3rd, were the largest in the
history of the organization. Twenty-
three cars were shipped on the previ-
ous Friday alone. The Jordan Co. in
the 24-day period ending October 19th
shipped cars valued at $261,775, and
showed a net profit for the month of
a little better than 7 per cent. The
shi])ments for October were 27 per
cent in excess of October one vear ago.
* ♦ *
Chalmers Promotes H. W. Miller.
Harry W. Miller, formerly service
manager for the Chalmers Motor Co..
Detroit, has been promoted to the po-
sition of assistant sales manager and
service supervisor.
* * *
Daniels Now Dort Advertising Mgr.
II. S. Daniels, whose services for
some time has been employed jointly
by the Dort Motor Car Co. and the
Dooley-Brennan advertising agency,
will hereafter devote his entire time
to the Dort organization in the ca-
pacity of advertising manager.
* ♦ ♦
Essex Leases Old Studebaker Plant.
The Essex Motor Co.. which was re-
cently incorporated by officers and
stockholders of the Hudson ]\Iotor
Car Co., has taken a lease for three
years on the old Studebaker Plant Xo.
Five, in Detroit. The one- and three-
story buildings of the group contain
60,000 square feet of floor space.
* * ♦
Parker Rust-Proof Outfits at Front.
W. C. Parker, of the Parker Rust
Proof company of America, has re-
ceived orders from the government for
two comi)lcte Parker Rust Proofing
units to be sent to Euroi)e with the
next division of soldiers going over.
M«it«tr Wrst." PleaKH. Wlion Writing to the \i\\
Olympian Absorbs Body-Building Co
St. Clair Couzens. in charge of sal-
and advertising for the Olympic
Motors Co., of Pontiac. Mich., lt
nounces the purchase by that cuir.
pany of the Meridan Mfff- ^o. of I-^
dianapolis. The company manufac-
tures bodies, and its effects will be n
moved to Pontiac, where it will raak-
Olympian bodies at the rate of J'
per day. ^ ^ ^
Columbia Six in Three Models.
The Columbia Motors Co.. Detror
will give a large part of its aitentio-
for 1918 to its four-passenger sv^^^
model, listed at $1,450. A ])rominer'
feature in this car is the heat re^iila:-
ing device, regulated by thermostat c
control. Built also on the same cha>- -
are the five-passenger touring^ sedin
at $1,995 and the five-passenger tour-
ing car at $1,295. The Continent:.'
six-cylinder engine, SV^xAjj. develo:-
38 horsepower at 2.000 r.p.m. Other
details are Stromberg carbiirei'.'r
Stewart vacuum feed. Atwater-Ki: :
ignition and VVillard battery. Whcti-
base is 115 inches.
* ♦ *
Mais Developing New Fulton Features
Albert F. Mais, formerly prominer-
in the development of the Studebaker
line of trucks, is engaged in develop-
ing some special features to be em-
bodied in the Fulton truck, which he
expects to show at the national show>
next winter, when the Fulton Motor
Truck Co., of Farmingdale. L. I., wil*
make special exhibits at the hotels o»'
the l;/2-ton line, to which this coni-
panv confines its attention.
♦ ♦ ♦
Many Orders for Air-O-Flex.
A. B. Hanson, director and produc-
tion manager of the Air-O-Flex Auto-
mobile Corporation, of Detroit, an-
nounces that the company has already
received inquiries from other manufac-
turers in regard to the Air-O-F'lex sus-
pension cylinders, which take the place
of springs thus avoiding fabric rup-
ture from shock, and the friction wear
of wheels, skidding and spinning. Mr,
Hanson announces that the company
will soon be ready to furnish these
cvlinders to other manufacturers.
♦ ♦ ♦
Davey Bethlehem Motors Adv. Mgr.
Roy S. Davey, advertising manager
of the Chalmers Motor Corporation
since last Xovember, has resigned to
become assistant sales manager of th^*
Bethlehem Motors Corporation of
Allentown. Pa. Previous to his con-
nection with the Chalmers company
Mr. Davey was with the Packard
Motor Car Co.
* * * \
Wells Enters Oakland Omaha Branch. |
C. E. Wells has been appointed as-
sistant manager of the newly organ-
ized Omaha. Xeb., branch of the Oak-
land Motor Car Co. Wells came to the
Oakland Co. from the position of
manager of the Baltimore, Md.. branch
of the John Deere Plow Co.. and ha^
been connected with the implement ^
field for many years.
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November 15. 1917
MOTOR WEST
Page 37
S. F. SEAGER and COMPANY *
(Formerly The Oldsmobile Company of California)
An Old Established Firm With a
New Name and New Line of Cars
%
Mr. Schuyler F. Seager, president of
this company, after a thorough investi-
gation of the motor car field, has se-
lected two representative lines behind
which he feels he can honestly put the
best efforts of his organization.
The organization is proud of its
service record and believes every
owner and dealer with whom it has
done business is a friend. The new
company will follow the same high
standard that has characterized the
former company in the past. The new
business will be conducted by the same
organization without any change in its
personnel.
Jordan and Grant
The success of this quality car is
already an established fact — not
only in California, but throughout
the country.
The Jordan is a car of extreme
beauty and will demonstrate on
any road or hill with any stock
car made.
The chassis includes all the uni-
versally approved mechanical units.
Jordan custom style bodies have
established a new ideal in finish and
quality of detail. It has distinctive
lines and combined with its style is
the element of ease and comfort.
Full line of bodies, seven-passen-
ger luxury car, sporting four-pas-
senger, standard roadster, limou-
sine, sedan de luxe and four-pas-
senger coupe.
The buyer who seeks efficiency
and economy gets it in the GRANT
SIX.
The GRANT SIX averages twen-
ty to twenty-five miles to a gallon
of gasoline and 900 miles to a gal-
lon of oil. The tire mileage far
exceeds the guarantee.
And in appearance and construc-
tion it is a real automobile. There
is no more enthusiastic owner than
the man who has driven a GRANT
SIX ten or twenty thousand miles.
It represents real automobile value
and the man or woman seeking a
high-class car at a medium price
should by all means investigate the
Grant. Full line of bodies, 5-pas-
senger touring, 3-passenger road-
ster, and Sedan.
S. F. SEAGER and COMPANY
F-5647
1205 South Olive Street
Main 3130
':^jmr.:im' ^m •ms' jmriAm^ j^^^^ -m- <♦>•», a^ <♦> •»> S
Mention •' Motor West." Please, When Writing to the Advertiser.
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Page 38
MOTOR WEST
November 15. 1917
Mention "Motor West," Please, When Writing to the AdvertU^j^j^g^ |-,y
Google
lovember 15. 1917
MOTOR WEST
Page 39
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Page 40
MOTOR WEST
November 15. 1917
] w Jhings in the
Hccessories peld
DETBOIT KEROSENE CABBTJBETOB.
The principles embodied in the Detroit
Kerosene ('arbiiretor are entirely new in
the line of heavy fuel carburetion, the
most distinctive feature bein^ that of
the especially formed ventiiri. Through
this peculiar construction, it was found
that a destructive eddy was created at
this point, and that this eddy action
atomizes the fuel into a very fine float-
ing fog.
It is a well known fact that one of the
necessary essentials for kerf>sene burning
is first to atomize the fuel into as fine
CHOHH HKCriOS OF DETROIT KEROyKNE
r.NKBrKETOK.
a spray or fog as possible, and by this
action reduce the amount of heat neces-
sary to completely vaf)orize the fuel an<l
form a dry burning gas.
It is also found exf»edient to raise the
temperature' of the fuel as high as pos
sible without causing vaporization. This
was accomjjlished by a fire-heater which
Riirrounds the kerosene fuel inlet and jets.
Through this f>re heater and the erldy
atomizing effect of the venturi, it was
found tluit the fog (>rrK|uced was jiracti-
cally a burning gas, re<juiriug only a very
small amount of rlrying to produce a thor
ouglily dry homogeneous gas, which
would nrd precipitate in the intake or
cylirirler»<.
The ime of twr» \eiituri and two jets —
one for low Mpcj'rl and one for high—
m«ke^ it possible^to use a very high ve
lr»city tlirrmgli the \eiituri at low motor
speed, adding to the breaking up elTect
of the e*<per'ially designed venturi.
While tlu' ^ii\}\\\ venturi is operating at
all tifrie^. by tin* use of the especially de
MigfM'd sliding ventuii, as the velocity in
('ri'H<("<, the second jet is automatically
fill in Hfid ((perates at the higher speeds.
While gjisoliiif is used in starting, it is
ofilv for u very short period and depends
entir«'l\ upr>ri the weattu'r ccwirlit ions. an<l
only tfo'U for the length of time neces
SMfv to Tiller the temperature of the kero
Ht'wv to a [loint that will properly vapor
ize it and h(dd it in ^M»«pension. TIicmp
ratnrcM were determined with a
f df'livering the be^^t all aroiind
jnoficiency without impairing the volu-
metric etticiency of the motor.
The Detroit Kerosene Carburetor has
only one float chamber, but by the use of
a three way valve, gasoline is admitted
for starting. To insure a perfect mix-
ture, a fixed or non-a«ljustable jet is used,
eliminating the possibility of mistakes in
adjustment, the exact proportion of kero-
sene being adjusted automatically by the
e-j»eciaMy designed venturi.
It has been found by a series of ex-
haustive tests that by the use of the De-
troit Kerosene Carburetor, all of the fuel
is burned in the motor without any pre
cipitation or carbon formation, pre ig
nition, back-firing, or any of the other
difficulties with which the use of kerosene
is su[»posed to be associated.
HOW AJAX TIBE CO. HELPS ITS
DEALEBS.
Widespread interest is being shown in
the retail tire field, in the Ajax Dealer's
Franchise, announced recently in the ad-
vertising [>ages of ** Motor West." In-
quiries from substantial dealers in all
f»arts of the country are being received
by the Ajax Rubber Co., in response to
the announcement of the Ajax Dealer's
FVanchise.
**The quick resjwnse on the part of
the tire dealers of the nation to the an-
nouncement of the Ajax Dealer's Fran-
chise, was not unexpected," declared H.
L. McClaren, vice-president in charge of
sales of Ajax Rubber Co., Inc. * * We de-
cided upon the Franchise idea because we
wanted to give to the tire dealer the same
form of inwriting protection that Ajax
tires — guarantee<l in writing .">,(>()() miles —
give to the tire user."
The announcement of the Ajax Deal-
er's Franchise also brings the news of a
new department — the Ajax Dealer's Free
Service Hureau. This department is an
organization of merchandising experts
^'hose function it is to help the dealer
with his advertising, his merchandising —
in fact, in all ways to help him make more
money. This service to the dealer, as the
name implies, is free. The dealer is en
titled to the services of this department
from the date of his signing the Ajax
Dealer's Franchise.
MELLIN'S GEAB-SHIFT EXTENSION.
To obviate the necessity for leaning for-
ward tr) shift gears, the M. & H. Novelty
Cr)., H.')7 East 24th street, Los Angeles, is
jilacing on the market Nfellin's adjustable
gear shift extension, which consists of an
extension lever in three sections, by means
of which the operator with a single move
meut can shift gears easily, quickly and
without moving the body. It is claimed
that by this device the need for leaning
«)ver is eliminated, so that the driver does
not have to reuu)ve his eyes from the road
at any time. The extension lever can be
attached in a few moments by simply get-
ting the lock nuts tight. The device is
lull nii'kel plated. The company also puts
out the Mellin tire lock.
THE GBUS LEAP-SPBIKG OILEB.
The proper lubricati*>n of spring leaves
is an essential to the comfortable and
economical use of the motor car. Not
only do well oiled springs a«id to the
easy-riding qualities of a car, but they
act as insurance against spring breakage.
squeaks, rapid tire wear and engine
strain.
One of the most recent devices of this
character that have been brought to our
attention is that made by the Gnis Leaf
Spring Oiler Co.. of Chicago. This little
needful supplies an omission of which the
THE GRUS SPRING-LEAF OILER.
majority of car designers are guilty, and
properly applied does all that is claimed
for it — perfectly lubricates every square
inch, of each spring leaf.
These oilers are built in three models —
A, B and C. There are four sizes of
Model A, ranging in price from 65 cents
to 80 cents, and four of Model B, with
prices ranging from 95 cents to $1.10
each. Model C is listed at 45 cents to
60 cents each. Complete Ford sets mav
be had for $1, $1.50, $2, $2.80 and $4.
J. E. Tryzelaar, Pacific Coast repre-
sentative of Grus Leaf-Spring Oilers,
whose headquarters are in Portland, Ore.,
has recently established a branch at the
People's Oarage, 742-746 South Olive St..
Los Angeles, and is already doing a
thriving business in attaching these de
vices to cars of all makes.
SAFETYFOBD STABTEB BEQUIBES
NO HOLE DBILUNG.
The Safetyford Starter, manufactured
by the Safetyford Starter Co., Inc., Lo>
Angeles, Cal., operates under the pressure
of the driver's foot, on the floor pedal. It
is not necessary to drill any holes in the
car floor, because a suitable one is already
in the floors of all stock Ford cars. It
automatically disengages itself when the
engines starts running or when it back
fires. All of the simple mechanism of
the starter is hidden under the hood. The
Safetyfor<l sells for $11 f.o.b. Los An
geles, and for $14 when installed.
OSGOOD LENSES SANCTIONED
UNDEE A.A.A. TEST.
Owing to the agitation going on in the
Pacific Coast States over recent head
light legislation, every motorist is inter
ested in bringing himself within the legal
requirements without the sacrifice of
driving comfort and safety. A complete
and convenient solution for the night
driving problem is to be had through the
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November 15. 1917
MOTOR WEST
Page 41
m
Spark Plugs
Special for Ford Otn
A 0100
%"
Begnlar for Maxwells
A O TITAN
Begnlar for Wlllys-OYerland
A TITAN
Vt" Begnlar for Studebaken
A TITAN
AC Plugs have proven to be the best under all conditions. That is why 80 manufacturers of Automobiles, Trucks, Tractors
and Aeroplanes use them for regular equipment. The leading race drivers are using them. Your motor will not give its best
performance unless equipped with AC. You will come to them in time. Why not buy a set now and note the improvement?
CHAMPION IGNITION CO., Flint, Mich^ U. S. A.
WILLIAMS'
SiLVERBEAM SPOTLIGHT
TWO SIZES {6 AND 7 INCHES)
Model A, $9.00 Model B, $10.00
Rear Vietf of Silotrbeam Spotlight
Has adjustable control to comply with require-
ments of the lighting laws of all States. May be
used for either left or right side of windshield.
Detachable for Trouble Lamp or for lighting
camp at night. Has inclosed dust-proof and
water-proof switch.
We sell through jobbers only, and are
represented on the Pacific Slope by
HUGHSON & MERTON, Inc.
Los AngeleSy San Francisco, Portland and Seattle
MANUFACTURED BY
WILLIAMS MFG. CO.
310 North Flower Street
SANTA ANA, CAL.
Detail of Adjustable Control Feature of Siheibeam
Mention "Motor West." Please. When Writing to the Advertiser.
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Page 42
MOTOR WEST
November 15. 1917
ijli'llllll!
lilillilllllllllllilllllllllllllllllllilllllliWIIIIIIUIIIIIIilllllllllllllll;!
;:j.i;:iiij:Jm'; i.'i::.i<:i:u..
fllB Replace Flat Thrust Washers and Remedy Axle Trouble ^^
BAILEY BALL THRUST
BY
INSTALLING
THE
Eyery Bailey Ball
Thnift Bearing
Ouarantaed.
At Left (Gear Side) of Ford and Chevrolet 490 Differentials
Bear axle breaks aad difflculties are caused chiefly by tbe flat tbniat washers at left (i^eajr
side) of differential wearing thin and causing driye and pinion gears to get out of mesh. Tlieae
flat washers, having but a sliding contact, cannot help but wear thin — creating great loss of
power and wear and tear on entire car.
But the BAILET BALL THBUST BEABING made of carefully heat treated materials
and containing eighteen V2-ineh highest type balls, cannot wear thin, hence they keep gears
in proper mesh, make them run smoothly and last indefinitely.
The Bail^ bearing, by reason of the things it does, reduces friction in gears, consequently
conserves power. Having a capacity for six times the maximum t^irust,
every bearing bears an unquaafied guarantee that it will "stand up"
under all conditions and hardships.
^ Dealers, repairmen and garagemen quickly racognized the advantages of a bearing of this
p type, and the profitable replacement business, as well as added prestige by installing Bailey Ball
i Thrust bearings.
I Those not already carrying the Bailey in stock will promote their own interests by communi-
i eating with any Coast Jobber.
1 Sold through dealers and jobbers only. List price, $3.75.
j HUGHSON & MERTON, Coast Distributors
i San Francisco Los Angeles Portland Seattle
aiB
GEO. D. BAILEY CO., 1116 S. Michigan Avenue, Chicago, IlL ">>«»
An Exact Beplaoe-
ment. Fits to a
1000th
part of
sTb
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiiiii:iiiiiiiiiiiiiiiii;iiiiiiiii!ii:iiiiiiii^
iiii!iiiiiii'iiiitiiyiiiii!Hiififi;m;pv"i' fifl?"" •^.
UHe of Osgood Long-DiHtance Lenses,
which have been sanctioned under A.A.A.
tests as fully complying with the provis-
ions of the laws of the Pacific Coast
states.
Osgood Lenses control light through
twelve horizontal prisms so placed on the
inside of the lenses that all of the rays
of light are bend downward. It is im-
possible for any particle of light to arise
above the legal limit of 42 inches when
measured 75 feet or more ahead of the
machine. Two other features of Osgood
Lenses are the roughened glass in the cen-
ter, cutting off the direct glare from the
bulb and the vertically set prism which
spreads the light widely across the road.
The A.A.A. test established that al-
though the light is projected for one-
thir(i of a mile along the road, yet at no
point docM it arise within the limited 42
inches. The lennes may be had at any
Pacific Coast dealer or jobber, or through
the I'acific Coast distributor, Consolidated
Snles Co., So Montgomery street, San
Francisco.
PERFECTION AUTOMOBILE
WINDOWS.
Los Angeles is becoming quite famous
for the quality of the glass curtain lights
turned out* by the Perfection Auto Win-
dow Co., which, owing to the tremendous
increase in its hnsiness, is about to move
from its present (quarters at 3429 South
Main street to a perfectly appt)inted fac-
t«»ry at Culver City, a suburb. The Per
f«'ction Curtain Light was patented .July
.31 of the present year, and the president
of tlie company, H. W. Yorick, states that
already several of the large Enstern com-
pjinies have contracted for Perfection
li^l^ts for their to|> e(pnj»m(Mit instead of
the antiqunted ;in<l fragile celliiloi<l. These
lights are of beveled plate glass in hun-
dreds of different shapes and sizes, and
may be quickly installed in either single
curtains or lined tops without removing
the top from the car, while the grip con-
struction insures an installation which is
leak- and rattle-proof.
The Perfection Light for lined tops has
a wooden back for inside frame, and re-
quires no screws to hold it in place; out-
side the curtain it is held without tacks
or glue by the grip construction, and so
firmly that it will not tear out.
TWITCHELL GAUGES AS CHRISTMAS
PRESENTS.
The perplexing problem of what to give
to a motoring friend as an Xmas present
is made very easy of solution by the
Twitchell Gauge Co. of Chicago, which
has prepared a special holly and mistletoe
box for use by dealers in '^dressing up*'
the exterior of the container in which the
gauge is ordinarily sold. These decorat-
ive covers are furnished free to the
trade and make a strong appeal when dis-
played on counters or in windows.
BIG DEMAND FOR RACINE TIRES.
An announcement of vital interest to
the tire trade has been made by the Ra-
cine Rubber Co., Racine, Wis. For the
first time in the history of this old estab-
lished company, its widely-known pro-
ducts, the Racine Country Road Tires and
the Racine Multi-Mile Cord Tires, are to
be nationally advertised.
According to H. (\ Severance, secretary
Mud general sales manager of the Racine
Rubber Co., the first announcement in the
motor trade press has brought many in-
quiries from dealers in various parts of
the country. ** Without advertising of
nriv kind, save word-of-mouth, Racine
tires," he says, '*have been considered by
dealers exceptionally good money-makers.
Now, with this strong continuous cam-
paign of national advertising, dealers who
sell our tires can expect a greater volume
of sales than ever.*'
Production facilities in the Racine fac-
tories have been materially increased ow-
ing to the rapid growth of the consumer
demand for Racine Country Road and
Multi-Mile Cord tires, and distributors,
located at all principal distributing points,
can always carry a complete stock, thus
insuring immediate delivery for the dealer.
Many new and practical dealer helps
are to be supplied free to dealers selling
Racine Country Road and Multi-Mile
Cord tires.
COLUMBUS VARNISH CO.S TRADE
CIRCULAR. „
Following its usual custom, the Colum-
bus Varnish Co., of Columbus, O., has is-
sued its tenth semi-annual trade circular,
which goes to 20,000 automobile dealers,
garagemen and supply men each Spring
and Fall. This circular sets forth the
merits of the entire line of Peerless Auto-
mobile Specialties, and any dealer, gar-
ageman or supply man who has been over-
looked in this distribution will be sup-
plied by writing to the factory.
DYER TOWING DEVICE.
The Dyer Towing Device positively
steers the following car. It can be easily
attached within a minute's time. This
towing device is manufactured in two
j)arts, one of which is to be permanently
fastened to the service car or the car tow-
ing the other. Tt is sold for the net price
of $6 and is manufactured bv the G. H.
Dyer Co., 155 Brookline St..* Cambridge,
Mass.
Mf ntioM Motor West." Pleas»», When Writing to the Advertiser.
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November 13. 1917
MOTOR WEST
Page 43
For Motor Truck Upholstery
TRUCK SPECIAL
Satisfactorily meets the scarcity-of-leather situ-
ation. Costs less than even the poorest split
leather but wears better.
Comes in 60-yard rolls, 50 inches wide. Cuts
in multiples without waste.
You should use it to save money.
You should use it to save leather.
It is waterproof, washable — and its fine leather
appearance and "feel" leave nothing to be
desired.
Write for Tmck Special Booklet,
Sample! and Prices
Du Pont Fabrikoid Co.
WILMINaTON, DEL.
Works at Newbnrgh, N. Y. and
Fairfield, Oonn.
Canadian Ofllce and Factory:
Toronto
WoM'm LargmMi Makmrt of
Lmathmr Snhatitni—
If You Had
A Hole
In Your Pocket
Wouldn't you stop the leakage of
your money! Cheap plugs are money
wasters. A weak spark cannot ex-
plode all the gas. Install the
HERZ
PLUG
''Bougie Mercedea"
The shooting effect of the explosion
chamber behind the Clover Leaf Elec-
trode ensures perfect combustion even
of a very lean mixture.
HERZ PLUGS are doubly insulated
with Mica and Stone. They are guar-
anteed. We have stood behind them
23 years.
Ask your dealer for the "Bougie
Mercedes" and the Pro-Mo-Tor, a
special Herz Plug for Fords.
JOHN D. HOWE, Upland, Cal.,
Pactfic Coast RaprMentativa
!
-^^^l^'*
OHANSLOB h LYON 00.,
Loa Angeles Fresno
San Francisco Seattle
E. A. FEATHEB8T0NE
Los Angeles
WEINSTOOK-MIOHOLB 00.
San Franeiaco
Loa Angelea
McOOY MOTOB SUPPLY 00.
San Franeiaco
Loa Angelea
HERZ & CO.
245 W. 55th St, New York
UNION HABDWABE h BCET-
AL 00., Los Angeles
GAVIN WILLIAMS 00.
San Diego
kucball-upson oo.
Sacramento
Mr. Car Dealer :
"TRADE IN'' CARS MAKE
READY SELLING TRUCKS
THE L & B truck converting unit will turn your slow-moving used cars into salable
ton and a half, two ton or larger, trucks. L & B will make up units for any
specified chassis, avoiding the fault of trying to fit a Studebaker frame to a Ford size
attachment. This factory service to car dealers irons out the obstacle in the truck-
converting road to used-car profits. Torbensen Internal Gear, Sheldon Worm type and
Chain type Axles, in 1 V2 and 2-ton sizes, in stock. Larger sizes to order.
JVrite today, tell us what you have on the floor, and We
will advise cost of making up units to correspond :
L & B TRUCK MANUFACTURING CO.
LOS ANGELES
OtHcrn and Salearoom: 1416 So. Loa Angelea St. Factorj: 54 S. Boyle
SOME ATTRACTIVE TERRITORY OPEN — LIBERAL DEALER DISCOUNTS
Mfntion "Motor West."' Please, When Writinjf to the Advertiser.
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Page 44
MOTOR WEST
November 15. 1917
A bore has been defined as a
motorist who wants to tell
you about his wonderful
mileage experience with
Kelly-Springfield Tires when
you want to tell him about
yours.
Kclly-Springficld Tire Co.
Executive Offices
Seventh Ave. at 57th St., New York.
General Sales Department
1900 Euclid Ave., Cleveland, O.
Los Angeles, Cal. — S. F. Seager & Co. has been incor-
porated for $100,(K)0, subscribed $300. by S. F. Seager. k
S. Weaver and M. E. Plasterer. — The Turner-\\'hitfor<
Co.. Ross. Detroiter and Woods Dual Power car dealer
has moved to 2122 W. Pico St. — The Hamilton Tire A:
Rubber Co. has taken the agency for Lancaster tires. —
The Service Truck Co., new Service truck dealer, has II-
cated at 940 S. Los Angeles St. — The Dawes Motor Truck
Co., new distributor of Utility truck attachments, ha?
opened quarters at '1044 S. Olive St.
, « « «
Long Beach, Cal. — The Hutchinson Auto Co. has taken
the Inter-State car agency. — J. J. Barton has bought tht
Central Garage.
« « «
Santa Barbara, Cal. — Franklin Ritchie. Inc.. have taken
the agency for Packard cars and trucks.
« « «
Exeter, Cal. — Harry Kamp has sold his interest in tht-
Square Deal Garage to Karl A. Machetanz.
« « «
Selma, Cal. — P. H. Turner of Turner & Northrup ha<
sold his interest in the Selma Garage to L. W. Davis an«l
[. O. Hagan.
« « «
Madera, Cal. — J. L. Freeman has again become owner
of the Mariposa Big Tree Garage, purchasing it from D.
C. Longwill.
« « «
Corona, Cal. — Walter Yance has taken the Willard
storage batterv service station.
♦ ♦ ♦
Concord, Cal. — R. Kroneder and Herr>- Herberd have
purchased Agler's Ciarage.
« « «
Sonoma, Cal. — The Bear Flag Garage has taken the
Cadillac agency.
♦ ♦ ♦
Sacramento, Cal. — The James S. Remick Co. has taken
the aj^ency for Kelly-Spring tires. — The J, J. Jacobs Co..
Studebaker distributor, will occupy a new building con-
taining 12.000 square feet of floor space.
« « «
Ontario, Cal. — The Ontario Auto Electric Works ha^
become a Willard battery service station.
« « «
Tacoma, Wash. — The Puget Sound Battery- Co.. 72"^
Pacific .\ve.. has taken the Willard battery service agency.
— B. D. (iorrell has taken the agency for Philadelphia
storage batteries and has opened quarters at 762 Broatl-
wav.
♦ ♦ ♦
Moscow, Ida. — .\. F. Frost has taken the Oldsmobile
agencv for Latah countv.
' * ♦ ♦
Spokane, Wash. — The Universal .-Xuto Co. will have a
jj^arage erected for it costing: $20,000 and containing 12,(.K>"
square feet on Second Ave., near Post St.
« « «
Sacramento, Cal. — Mrs. James F. Pieper will mana«:o
the Marmon and F'ederal agency business of her husband.
James V. Pie])cr. during his service in the army.
♦ ♦ ♦
Stockton, Cal. — The Reed Tire Co., Sacramento, ha<
opened a branch here in charge of James Reed.
♦ * *
Fresno, Cal. — The Lichtenberger-Ferguson Co. of San
I'Vancisco and Los Angeles. Xorwalk tire distributpr, has
o])cne(l a branch here in charge of E. M. Elliott to care
tor the San Joaquin X'alley territory.
St." l'leas««. When Writing to the Adverti
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November 15. 1917
MOTOR WEST
Page 45
It's A Mistake
to buy an engine which depends upon bat-
teries for ignition : because your engine 's
ability depends more upon your ignition
system than upon any other factor.
It is essential, then, that you select only
the most reliable ignition method.
Magneto ignition has proved to be the
most reliable method, and the most relia-
ble magneto has proved to be the
BOSCH MAGNETO
The ig^nition system which has been on the win-
ner of every worth-while contest of motor cars,
motor boats, motorcycles and aeroplanes.
BE SATISFIED SPECIFY BOSCH
Write for Catalogue
Bosch Magneto Co. -:- A^ea; York
Coamt Branch: 1324 Van Nm»» Avmnam, San FrancUeo
Coast Distributort: E. A. Featherttone, Los An^elM
Ballou ft Wriirht, Portland andSaattU
Kimball - Upson Co.. Sacramento
((
NONPAREIL" AUTOMOBILE TRAILERS
CAPACITIES
A-IOOOtb
B - 1500 lb
C -2000 lb
TIMKEN
BEARINGS
PRICES
A ■ $85.00
B • $100.00
C ■ $115.00
SOUO
TIRES
PRICES ARE F. O. B. SAN FRANCISCO, KNOCKED DOWN AND CRATED
COMPLETE STOCK ALL MODELS FOR IMMEDIATE SHIPMENT
Writm for Catalog and D^almrM' Fropoaition
ARTHUR H. HERTZ
Manufacturers Representative
112 Market Street San Francisco, CaL
Mention •'Motor West." IMeasf, When Writing to the Advertiser.
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Page 46
MOTOR WEST
NoTenfaer 13. 1917
"The Best Oil
For Our Cars'
Chevrolet
—J. W, Leavitt & Co., San Franciscc; — ''From
cmr txhatuitlve \m\m of Zerolane, we think it is
the beet oil for um in onr oars/'
Reo
—American Antomobile Co., Tacoma — "tried
Zerolene in Reo oars; results so good that we
have been entirely oonverted/'
Dort
— licacli-Frawlcy Motor Co., San Francisco —
" excellent mileage with minimum carboniza-
tion/'
Packard
— Cuyler lice, Oakland— '* Zerolene has given
us perfect satisfaction/'
ZEROLENE
Tke SioMdjud Oil for Motor Cars
Bndorsed by Leading Oar Distributors.
—because the records of their service depart-
ments show that Zerolene, correctly refined
from California asphalt-base crude, gives per-
fect lubrication— less wear, more power, least
carbon deposit.
Doalors overy whore and at our
sorvioo stations.
Standard Oil Company
(Oalifomia)
San Francisco, Cal. — Collins & Flynn have leased the
entire three-story building, containing 40,000 square feet,
at Golden Gate Ave. and Polk St., for automobile sales-
rooms and shops. — F. D. Gould has leased the entire top
floor, containing 10,000 square feet, of the building at
Cjolden Gate Ave. and Polk St., for an automobile paint-
ing shop. — The Cleveland Auto Co., used car dealer, has
located at 512 Golden Gate Ave. — The California Motor
Sales Co., new Olympian dealer, has located at 1319 Van
Ness Ave. — W. L. Hughson has opened new Ford sales
rooms adjoining the Pacific KisselKar quarters. — J. W.
Leavitt & Co. have opened service department quarters
at State and F Sts.—The Smith Garage, 819-25 Ellis St.,
has been purchased by A. B. Barkman. — The U. S. V'ul-
canizer Mfg. Co., has opened a vulcanizing store at 276
• Golden Gate Ave. — Richard E. Mittelsteedt has acquired
a half interest in the California Tire & Rubber Co.
4^ « 4^
HoUister, Cal. — Wilson & Thompson have taken the
agency for the Fagaeol truck. — The HoUister Garage has
taken the Dodge car agency.
* * ♦
Davis, Cal. — W. A. Bloodworth has purchased the Hoff-
man Garage.
* * *
Pasadena, Cal. — The Kendall Auto Co. has taken the
Stearns car agency.
* * *
Stockton, Cal. — The W. L. Maxwell Co. has taken the
Prest-O-Lite battery service station.
* * ♦
Hanford, Cal. — Percy E. Taber is in charge of the
Chevrolet branch agency here.
* * ♦
Oakland, Cal.— Mullins & Costello, 2750 Broadway, have
been appointed local agents for the Power Rubber Co.
of San Francisco. Racine tire distributor. — The Auto Bat-
tery Co. has located in larger quarters at 3044 Broadway.
Motor \\«M. " rifRSo. Whrn Wrjtmc to tho AdTe>rn«rr.
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Maxwell Trucks Keep
Salesmen Busy
The Maxwell one ton truck will make several millions of dollars
gross profits for Maxwell dealers this year.
Maxwell dealers made $12,000,000 gross last year, selling the
economical, efficient and popular Maxwell passenger car.
This year our volume of truck production is big enough so that we
can place these vehicles — the Marvel of their class— in the hands of
all our dealers.
The insistent demand for Maxwell trucks is growing DAILY.
Our dealers will make more this year than they did last year on
passenger cars, because they will sell more cars.
And added to this will be the millions in profits from truck sales.
It is an excellent situation for a dealer to be handling a line of
SURE SELLERS like the Maxwell cars and trucks.
Each of our distributors still has good dealerships to sign up.
This is YOUR opportunity.
Maxwell Motor Sales Corporation
Detroit, Michigan
Mt'iition Motoi Wfst." PlruKe. When Writing to the Advertiser.
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December 1. 1917
MOTOR WEST
Page I
/^
"WHY I PICKED THE
WONDERFUL BRISCOE"
^tlL^
BROWN-WILLSON CO.,
CHICAGO DISTRIBUTORS.
We sized up the light car field— made a thorough study of each car in the class. The
evidence overwhelmingly favored the Briscoe.
On this wonderful car with the half-million dollar motor we found those features and
extras we would expect only on the higher priced cars.
We tested Briscoe economy — found 25 to 30 miles to the gallon the usual thing— found
the Briscoe exceptionally light on tires.
Here, we decided, is the greatest light car value we can offer. We chose the Briscoe—
and our ever-growing profits show us we made no mistake.
BROWN-WILLSON COMPANY, CHICAGO.
"THE GREATEST UGHT CAR"
That's the unanimous verdict. Briscoe dealers everywhere are making money. The
Briscoe Franchise is worth thousands of dollars a year. Perhaps your territory is open.
Address —
BRISCOE MOTOR CORPORATION
Dept. 133, Jackson, Michigan.
Montioii "Motor Wost," I*Ieast'. Whm Writinjr to tl\
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Page 2 MOTOR WEST December I. 1917
Mention "Motor WVst," Please, When Writing to the Advertise]
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December I. 1917
MOTOR
WEST
Page 3
ADVERTISERS- INDEX
A
Page
A-B-C Starter Co 37
Aowon Motor Truck Oo 39
AJ9X Babbor Co. Back Coy.
Armlodor Co., The 37
Asto Gear k Parts Co 30
AvtomoMIe AcoeMoriea Co 40
B
Bailey, Geo. D., Co 33
Bailey Noii.Stall Differ. Corp. . . 40
BeUeme Hotel 34
Beech Magneto Co 37
Boeaert Corp 41
Btiaeoe Motor Corp 1
C
Caabria Spring Co 39
Carter it Vanberg 36
Champion Ignition Co 21
Champion Sp'k Plug Co. Front Coy.
Clyde Oara Co 40
D
Denby Motor Truck Co 2
Detroit Keroaene Carburetor Co. 41
Duplex Truck Co 38
E
Elgin Motor Car Corp 36
F
Fatten Motor Truck Co 39
O
General Motors Truck Co 37
Ooedrich, B. F., Co 41
H
Harronn Motors Corp 39
Hen it Co 33
Hood Tire Co 27
Hnghea, The Photographer. . . .41
Hirlbnrt Motor Truck Co 41
I
International Mot. Co. Third Coy.
J
Jahns Anto Mch. Works 38
K
Page
KeUogg Mfg. Co 39
L
Lane Bros. Co 36
L. A. Warehouse Co 41
L II B Truck Mfg. Co 31
M
Maxwell Mot. Sales Corp. 2nd Coy.
MoGraw Tire it Bubber Co. . . 4
Mutty, L. J.. Co 29
N
New Era Spring it Spec. Co. . . 39
O
Ol3rmpian Motor Co 41
P
PhUadelphia Stor. Bat. Co 37
Puente OU Co 41
B
Bacine Bubber Co 26, 26
BiYes Mfg. Co., Geo. H 41
S
S II M Lamp Co 37
Selden Truck Sales Co 23
Standard Oil Co 31
Stanwood Equipment Co 35
St. Francis Hotel 33
Sunderman Corp 36
Superior Motor Power Co 39
T
Twitchell Gauge Co 3
U
Union Oil Co 39
U. S. Spring Co., Inc 36
W
Walker Ke-Les Lock Co 36
WiUiams Mfg. Co 3
Wisconsin Motor Mfg. Co 40
Wright Motor Car Co 41
Wfo
GI-FT
for a
WILLIAMS'
SiLVERBEAM SPOTUGHT
TWO SIZES {6 AND 7 INCHES)
Model A, $9. 00 Model B, $10. 00
Rear Vin of Silveihtam Spotlight
Has adjustable control to comply with require-
ments of the lighting laws of all States. May be
used for either left or right side of windshield.
Detachable for Trouble Lamp or for lighting
camp at night. Has inclosed dust-proof and
water-proof switch.
We sell through jobbers only, and are
represented on the Pacific Slope by
HUGHSON & MERTON, Inc.
Los Angeles, San Francisco, Pordand and Seattle
MANUFACTURED BY
WILLIAMS MFG. CO.
310 North Flower Street SANTA ANA, CAL.
Detail of Adjustable Control Feature of Siloerbeam
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Mention "Motor West," Please, When Writing to the Advertiser
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v/zurK, lYiutur ot ouuuiy v>u w^pnnKueia, ivio.
Quigley Tire & Rubber Co Memphis, Tenn.
Fort Wayne Oil & Supply Co Fort Wayne, Ind.
J. N. Johnson Company Minneapolis, Minn.
The Harry Svensgaard Sales Corporation Detroit, Mich.
Universal Accessories Co Indianapolis, Ind.
Bei*kman Auto Tire Co Atlanta, Ga.
Appeal Manufacturing & Jobbing Co Los Anireles, Cal.
GfKMlman Tire Company Los Angeles, Cal.
W. T. Hale & Son Dodge City, Kansas
McGraw, Imperial, Pullman and Congress Tires and Inner
Tubes give satisfaction to the user and insure a profitable,
growing business to dealers.
You will be interested in the details of the McGraw
proposition. Write today.
THE McGRAW TIRE & RUBBER CO.
East Palestine^ Ohio
DhlrihuUng Warehouses f r New York r t Atlanta r r Sl Louis t t Siin FrwmcUeo
Mi'HtioM "Motor Wist, " Pleas.-. Wlu-ii Writing to the Advertiser. 3'^'^^Cl Dy V^ ^_^
■'^mmmm mm^^mi^m m m ;< L
The MDTaniNB Authdrity dp the Pabifib Cdabt
H^^ZZ!
^^P^
ZZMH
\^^^^U.;:i:z.^.:^M
VOL. XXVIII.. No. 4
DECEMBER I. 1917
$2.00 PER YEAR
GOOD TIMES IN N. W.
BRING CAR SALES
Prosperity Universal in the Pacific
Northwest, Money Plentiful — Deal-
ers Go East to Hurry Deliveries.
Prosperity is the almost universal
condition among: the various indus-
tries in the Pacific Northwest today,
regardless of any slackening in activ-
ity which may appear in any other
part of the country. Money is said to
be in more general and rapid circula-
tion in the Seattle territory than it has
been at any time since the height of
the Klondyke rush nineteen years ago.
While the business activity is probably
due primarily to unusually bountiful
grain harvests, the rapid growth of the
shipbuilding industries is another
factor. Men working in the shipyards
are getting an average of $6 a day and
even with this inducement it is often
impossible to find enough men to do
the work required. The volume of
automobile sales has risen with a
jump. Numerous dealers are ahead of
their allotments and are demanding
more cars from the factories, some of
them visiting the Eastern factories to
press their claims.
Elgin Enters Southwest Territory.
The Irving Motor Car Co. of Los
Angeles. Cal., has taken the agency for
the six-cylinder Elgin throughout
Southern California and the state of
Arizona. The Elgin car is manufac-
tured by the Elgin Motor Car Corp.
of Chicago and is produced in two
models, a four-passenger roadster and
a five-passenger touring car. The con-
tract for the far Southwestern territory
was effected during the recent visit
to the Coast of J. P. Winterson, act-
ing as representative for the Elgin
company. Two carloads of Elgins are
already en route for the Coast. While
comparatively a new company, com-
pared with many other long estab-
lished companies, the Elgin company's
career has been from the start one of
rapid, uninterrupted growth. In the
second season of production the com-
pany has expanded its production from
3,500 to 8,000 cars. Prominent among
the chief features of Elgin design is
the six-cylinder engine, which is valve-
in-head and develops thirty-five horse-
power. The Elgin has demonstrated its
sturdiness and worth by a series of
record-breaking performances. An
Elgin six established a new mark when
it was driven from Miami Florida, to
Chicago, 1,626 miles, in sixty-seven
and one-half running hours. In the
two days' run held under the manage-
ment of the Chicago Auto Clubs an
Elgin car finished with a perfect score
and an average of 25.6 miles to the
gallon of gasoline. Recently one of
these cars appeared on the Pacific
Coast during a 12,000-mile scouting
expedition to log the proposed mili-
tary highways of the United States.
Slack Taken Up From Small Dealer.
Henry Krohn. sales manager of the
Paige-Detroit Motor Car Co., expects
the curtailment of 40 per cent in the
output of passenger cars to clear up
the atmosphere of uncertainty won-
derfully. He was so quoted while in
Portland a week ago. He said that
distributors who handle a large volume
of cars will not be curtailed greatly in
their quotas, but that the slack will be
taken up from the dealers able to do
onlv a small business.
Oregon Motor Dept. Congested.
Secretary of state Olcott of Oregon
has issued a warning to Oregon motor-
ists that the business of the automo-
bile department of his office is liable
to become so congested by Jan. 1 that
unless applications are sent in at once
it may become a physical i"mpossibility
to forward the licenses on the day of
receipt of the application. Nearly 49.-
000 motor vehicles have been licensed
in the state for the current year, but
with applications for 4,000 licenses for
1918 had been received by the secre-
tarv when he issued his warning.
PORTLAND'S SHOW
WEEK OF FEB. 6-13
Will Be Held in the New City Audi-
torium Under Auspices of the Local
Dealers' Association.
Portland, Ore., will hold its annual
automobile show the second week in
I'ebruary of the coming year, Feb. 6
to 13 inclusive. Greater interest in
this year's show than that enjoyed by
any previous display in Oregon is con-
fidently expected, for the demand for
motor cars is greater at this season
than has ever before been the case in
the Northwest. The people of the
state seem to be just arousing to the
possibilities of late fall and winter
motoring in the uniform Pacific Coast
climate. Money is much more plenti-
ful than was the case last year. The
settlement of the shipyards strike has
removed a depressing influence, finan-
cially and otherwise, and the demand
for spruce lumber will put more money
than ever into circulation. Practically
the whole of the enormous output of
spruce required to fill the government's
airplane program must come from
western Oregon and Washington. In
the eastern part of the state the farm-
ers have done well, despite a shortage
in the wheat crop, because of the high
prices paid for all the wheat they could
produce.
The Portland show, held under the
management of the local dealers' as-
sociation, will be staged in the new
city auditorium, which covers an en-
tire block. It will provide much more
room than was available in the local
armory building, the scene of last year's
display. Between 175 and 200 new
cars will be shown on the first floor
and the basement has also been en-
gaged for the holding of a truck show.
In addition there will be a display of
used cars for the first time at a Port-
land automobile show.
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Page 6
MOTOR WEST
December I. 1917
S. F. CONSIDERING
CAR THEFT LAWS
Board of Supervisors Has Five
Statutes Under Discussion Designed
to Put an Eind to Thievery.
As a result of the active fight on the
part of automobile men and car own-
ers in San Francisco for the passing
of state laws framed to check the here-
tofore generally successful operations
of motor car and tire thieves, the San
Francisco board of supervisors has
taken five of the proposed anti-car-
theft statutes under its favorable con-
sideration. The belief is that the in-
corporation of these statutes into the
municipal body of laws of San Fran-
cisco will hasten their adoption by
many smaller cities and towns
throughout the state, which will be an
immense aid in having them finally
passed at Sacramento as laws for the
entire state. One ordinance would
compel all dealers in second-hand motor
vehicles and accessories to make a
daily record of all purchases, sales or
exchanges in these articles to the city
police. Another ordinance prohibits
the buying, selling, receiving or know-
ingly having in possession motor ve-
hicles or motor vehicle engines from
which the numbers or marks of identi-
fication have been removed or altered.
The third ordinance would oblige all
persons engaged in the business of
wrecking motor vehicles to make a
daily report of all such transactions to
the police. The fourth ordinance com-
pels all garage and repair shop opera-
tors to keep a record of all damaged
and partially dismantled cars which
they receive and handle and file a daily
report with the police. Ordinance five
will be especially designed to mar the
thriving career of the automobile
tire thief, but the framing of this law
has been hindered by realization of
the difficulty of inducing the majority
of tire factories to allow their serial
numbers to remain on the casings.
Sandow Truck in Spokane Territory.
The Tinkel Motor Truck & Supply
Co., Spokane, Wash., has been formed
by M. S. Tinkel. L. C. Elder and Ed-
ward Jones, to handle Sandow trucks
in eastern Washington and northern
Idaho.
Phoenix Attachment in Inland Empire
Highhouse & Sandusky of Spokane,
Wash.. Crow-Elkhart dealers for the
Inland Empire territory, have secured
the Phoenix truck maker agency from
Lawrence G. Nicolai, Coast sales
manager.
McNaull Tires Now On Coast.
Readers of "Motor West" will recall
that, two years ago, a story appeared
in its columns relating the experiences
of a transcontinental tour of J. R.
Ford, who was making an experi-
mental test of McNaull tires, manu-
factured in Toledo, O. Mr. Ford ar-
rived at Los Angeles with almost a
perfect record, he having experienced
but one puncture on his entire trav-
els, covering over 4,000 miles, a large
part of which was made in a test
through the Colorado Rockies, cover-
ing nearly every mountain grade and
pass in that section.
Upon his arrival on the Coast, it
was Mr. Ford's intention to establish
this territory for the McNaull Co., but
due to the enormous increase in busi-
ness in the established territory in the
East, his company was unable to make
shipments. Since then, an addition to
their plant has been constructed, and
the output materially increased, and
the company has just opened its Pa-
cific Coast headquarters at 500 Van
Ness Avenue, San Francisco, under
the management of the Cushman Co.
A distributing center for Southern
California will be opened in Los An-
geles within the next 30 days, Nathan
Bershon taking charge of that district.
Portland and Seattle will immediately
follow, so we are advised.
The claims for the McNaull tire are
that it reduces friction and eliminates
blow-outs and rim-cuts. The tire is
40 per cent oversize and the sidewalls
supported by a pair of steel flanges. It
carries lower air pressure than the tire
of ordinary construction, reduces the
road shock, and is much easier riding.
It makes an attractive looking equip-
ment on any automobile.
California Has 292,494 Cars.
California has registered 292,494
motor cars and trucks, according to
figures issued for November 17 by the
state motor vehicle department. They
have brought for the year a total of
$2,674,354 in receipts. Automobile
dealers doing business in the state
numbered 2,298 and paid in fees
amounting to $796. Total receipts to
date on taxes collected by the state
from the motor vehicle industry
amount to $2,801,394.
Hoelle Forms Own Tire Company.
E. Hoelle, formerly of the sporting
goods department of the Pacific Hard-
ware & Steel Co., of San Francisco,
has organized the Hoelle Rubber
Sales Co., and has taken over the bus-
iness of J. H. Ahlers & Co., the Cen-
tury-Plainfield tire dealers for San
Francisco. Mr. Hoelle is well experi-
enced in automobile accessories, and
especially tires, and has many acquaint-
ances in the trade.
Touring to the Coast in Winter.
The first winter motor car tour be-
tween Michigan and California, wi=
begun November 16th when J. V. Tcm-
pleton and his wife started from iht
Detroit Weatherproof Body Co.'s fac-
tory in Pontiac, Mich., for Los An-
geles. The first winter tourists will
eat, sleep and travel all the way ia
their car, which is equipped with a De-
troit Weatherproof Top. Templcton.
who is connected with the sales de-
partment of the Detroit Weatherproof
Body Co. will sig^n up dealers for his
company and to put through new con-
tracts for tops with present dealers.
Mrs. Templeton is an experienced
driver and will pilot the car half way.
while Mr. Templeton will cook half
the meals, the wayfarers planning to
purchase their food fresh from farm-
houses along the route, and cook it on
a special stove attached to the motor.
Two cots, stretching from the rear of
the back seat to the front will be used
for sleeping purposes. These will be
folded up in the day time, and will
thus occupy small space when not in
use.
Chevrolet Sub-Branch for Northwest
Chevrolet cars destined for the num-
erous dealers handling that make of
car throughout the Pacific Northwest
will be distributed from a wholesale
branch recently opened in Portland by
the Chevrolet Motor Co. of California.
A four-story warehouse building has
been leased by A. L. Warmington.
treasurer for the Chevrolet Motor Co.
of California and here a large stock of
the various Chevrolet models will be
kept to fill dealers' orders.
New Grant Retail in Seattle.
Grant Six cars will be retailed in
Seattle, Wash., and King County by
the Grant Six Sales Co., organized by
C. D. Porter and J. W, Watcrhouse.
Edwin P. Campbell, of the Campbell
Motor Car Co.. of Seattle, will here-
after concentrate on the wholesale sale>
of Grant cars.
Master Carburetors Shipped to N. Z.
Two hundred and forty-four Master
carburetors, sent in response to the
initial order of a dealer in Hastings,
Xew Zealand, were recently shipped
by the Master Carburetor Co. of Los
Angeles, Cal.
Heads Stewart-Warner Branch.
William Rudolph will succeed J. B.
Suess as manager of the San Fran-
cisco, Cal., branch of the Stewart-
Warner Corp. Suess has left San
Francisco and will remain at the
company's headquarters at Chicaijo
till after the first of the year, when he
will join the aviation corps of the
United States
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December 1. 1917
MOTOR
WEST
Page 7
£merson Predicts Big 1918 Season.
P. L. Emerson, sales manager of the
Olds Motor Works, of Lansing, Mich.,
is visiting dealers on the Pacific Coast
and securing first-hand information of
trade conditions here so that the Olds
company will be able to make proper
apportionment of the coming season's
output for the Coast territory. Mr.
Emerson is the most optimistic visitor
that has visited this section for a long
time. He believes that the coming
season will set another new record in
the history of the industry, and that
the only limit is that of supply in the
raw material market. He says that
freight cars are available for the Coast
business. Mr. Emerson says that the
General Motors Co. is preparing to
greatly increase the output of its plant,
and that this action was taken only
after careful consideration of the
future prospects and prosperity of the
country.
Famous Car Helps Bond Sales.
A big Locomobile of Portland, Ore.,
is in a fair way to become the most
famous war-time car in America. In
the June campaign for the sale of the
Liberty Loan bonds the big car car-
ried a party of speakers into the
remote centers of Oregon population.
It was then heralded as the "yellow
demon." When the second Liberty
Loan came along the car again cov-
ered 1,300 miles of Oregon roads and
because of the successful sale attend-
ing the party the car was named the
^'million dollar special." Now, Eric V.
Hauser, owner of the car as well as of
the big Multnomah Hotel and garage
at Portland, has presented the "yel-
low demon" to the Y. M. C. A. team
which raises the most money for the
''hut" work on the firing line in France.
The car which the hotel man has giv-
en away originally cost $5,100. It was
rebuilt recently at a cost of $2,200.
Today the "yellow demon" is con-
ceded to be the finest car in Oregon.
It is probable that the allied bazaar
will sell the yellow car at auction.
Indiana Truck Head Visits Northwest.
C. G. Barley, president 'of the In-
diana Truck Corp., was a recent visi-
tor in Portland. Ore., where he was the
guest of F. W. Vogler, president of the
Northwest Auto Co., Distributing In-
diana trucks in Oregon, Washington,
Idaho and part of Montana. Barley
said that the business of his company
has increased 400 per cent in the past
two years.
New Ownership in Spokane Velie.
The Inter-State Auto Co. of Spo-
kane. Wash., is now jointly owned by
C. L. Christopherson and B. F. Adair.
The firm holds the agency for the
V^elie car.
Holland with Phila. Storage Battery.
The Philadelphia Storage Battery
Co. has acquired the services of Wal-
ter E. Holland to take charge of re-
search work connected with the man-
ufacture of Philadelphia Diamond
Grid Batteries for use in electric
pleasure and comn^ercial cars and
starting, lighting and ignition systems
on gasoline cars. Mr. Holland for ten
years was connected with the Edison
interests of Orange, N. J., and since
resigning his position of chief elec-
trical engineer of the Edison Storage
Battery Co., has had broad experience
in the design and application of stor-
age batteries for electric pleasure cars,
trucks and industrial trucks, having
held the positions of research engi-
neer of the Anderson Electric Car Co.,
Detroit, and Pacific Coast representa-
tive of the Walker Vehicle Co., Chi-
cago, and of the Elwell-Parker Elec-
tric Co., Cleveland'. The many friends
of the Philadelphia Diamond Grid Bat-
tery will be glad to know that Mr. Hol-
land's efforts will be directed toward
improving still further this already
famous battery and adapting it to spe-
cial needs.
HAWAIIAN TRADE
CONDITIONS GOOD
Chandler Man Makes Oriental Trip.
F. B. Keip, factory representative
for the Chandler Motor Car Co.
throughout the Pacific region, recently
visited San Francisco on his return
from a tour which took in over 30,000
miles of the Orient. Keip's travels
took him to Hawaii, the Fiji Islands,
New Zealand, Australia, Tasmania,
Java, Sumatra, the Federated Malay
States, the British Strait Settlements,
Siam, French Indo-China, Hongkong,
Shanghai, China, the Philippine Islands
and Japan. En route he closed ten
Chandler car agencies. American cars,
according to Keip, hold up better
under the primitive road conditions of
the East than European cars, which
seemingly are built only for the fine
highways of Europe. Java leads all
the other Oriental countries in the
matter of good roads, having a splen-
did highway system for almost its en-
tire length. Throughout the Orient
the average price of gasoline is 70
cents gold a gallon and that of lubri-
cating oil, $2 a gallon.
Spokane Market Takes 300 Fords.
The importance of Spokane, Wash.,
as a motor car market was recently
demonstrated when a shipment of 300
Ford cars was hastily rushed to that
city to enable local agents to catch up
with their orders. P. J. Garnett has
been appointed district manager for
the Ford Motor Co., with headquar-
ters in Spokane, for the district which
includes, in addition to the Spokane
territory, western Montana and north-
ern Idaho.
Island People Wealthy and Prefer
High-Priced Cars— $3,000,000 Spent
for Roads — Gasoline is Cheap.
J. H. Liston, formerly with the
Standard Parts Co., of Cleveland, has
returned from an extended trip to
Hawaii. He found the automobile
business in Hawaii and other islands
exceptionally good, and was favorably
impressed by the absence of cheap
cars. The people of the islands are
wealthy. Over $3,000,000 will be spent
on roads this year. There is a chance
to develop good business there, he
says. Rental automobiles are numer-
ous and do a good business at a rate
of from $2 to $2.50 per hour. The
population is 90 per cent Chinese and
Japanese and in the near future the
islands will be placed under military
protection. Mr. Liston found that
training camps on the islands had
25,000 soldiers preparing. At Pearl
Harbor is located the world's largest
and most powerful wireless station,
with communication with Sayville,
Long Island. The cities are typically
Oriental, with narrow streets splendid-
ly paved. The traffic and parking or-
dinances are similar to those of many
American cities. One strange feature
he found was the gasoline price, which
is I9y2 cents at wholesale and 22 cents
at retail, in spite of the fact that the
gasoline is all brought from Califor-
nia.
So. Cal. Takes 25,156 Cars, 10 Months.
The ten southern counties of Cali-
fornia registered 2,538 new motor cars
and 211 new motor trucks during the
month of October. The month just
closed shows a decided improvement
over the low registration mark of 1,-
964 cars and 185 trucks reached in
September. October car and truck
sales in Southern California were sur-
passed only by those of January and
March, when conditions throughout
the entire country were much more
favorable than now. During the first
ten months of 1917 a total of 25,156
cars and 1,868 trucks have been ab-
sorbed by the population of Southern
California.
New Tire Store in San Francisco.
Calif & Todd have opened a new
tire store at 1942 Van Ness Ave., San
Francisco, and will make the Good-
year Cord their leader. Mr. Todd was
with the Kelly-Springfield Tire Co. for
20 years, while Calif has been a city
salesman for several vears.
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Page 8
MOTOR WEST
December I. 1917
B. C CAR DEMAND
IS STILL STEADY
Approach of Winter Brings No Let-
Up Despite Higher Prices — Motor
Truck Sales Increase During Year.
Automobile sales in British Colum-
bia are holding up well against the
approach of Winter. Since the begin-
ning of June more than 1,500 cars have
been absorbed by the Canadian Pa-
cific region and during the month of
September 275 cars were delivered to
British Columbia buyers. The chief
obstacle is in obtaining of deliveries, a
condition resulting from the entrance
of the United States into the world
war. Another difficulty arises from
the marked increase made necessary
in the prices of American cars. A car
selling at $1,385 f.o.b. factory is re-
tailed at $1,750 in Vancouver. Other
cars coming from the United States
have their prices increased in the same
ratio. Motor truck sales have in-
creased greatly during the summer,
the demand being for all sizes from
the light delivery cars and truck at-
tachments to heavy 3- and 5-ton
motor trucks.
Claims Running Broad-Jump Record.
The Studebaker dealer in San Luis
Obispo, Cal.. claims the world's rec-
ord for that car in the running broad-
jump. With a huge crowd lined up
on both sides of the main street to
witness the spectacular leap, the
driver took the incline at a mile-a-
minute speed, shooting his car through
space for a distance of 79 feet 4 in-
ches. Not a particle of damage was
suffered by the Studebaker in the
jump — not a bolt loosened and not a
single piece of mechanism out of
place. No adjustments were made of
any kind, either before or after the
plunge through space.
Hertz Takes Armleder Agency.
Arthur H. Hertz, located at 112
Market St., San Francisco, has been
appointed district manager of sales on
the Pacific Coast for the O. Armleder
Co., Cincinnati, O., manufacturer of
Armleder trucks. The O. Armleder
Co. has provided for its export busi-
ness by appointing David H. Bella-
more. 115 Broadway, New York City,
as export manager.
Johnson Joins Hanshue-Apperson.
Ernest W. Johnson will assist Harris
M. Hanshue, manager of the Apper-
son branch in Los Angeles, in the
firm's retail department.
Kissel Has Large Japanese Order.
The Portland, Ore., branch of the
Pacific KisselKar Co. recently did a
big stroke of business when it sold
Federal trucks and used cars valued
at a total of about $20,000 to Japanese
interests. The sale was negotiated by
Del Wright, manager of the Portland
branch, and A. S. Robinson, North-
west manager of the KisselKar with
headquarters in Seattle, but the trucks
and used cars have been taken from
the stock of the Portland branch.
Owing to the lack of trans-Pacific
shipping facilities from Portland the
cars have been shipped by rail to Se-
attle, where they will be transferred
to one of the Japanese liners.
Couzens Predicts Big Coast Business.
St. Clair Couzens, sales and adver-
tising manager of the Olympian Mo-
tors Co., of Pontiac, Mich., has reports
from Coast dealers who tell him that
it will be possible to place 2,000 Olym-
pian cars in this territory within a
year. Mr. Couzens says that there is
absolutely nothing the matter with
business west of the Rocky Mountains.
Cole Agents in Trans-Bay Region.
The Griffin-MacLean Motor Co. of
Oakland, Cal., has taken the agency
for the Cole eight-cylinder car in
Alameda and Contra Costa counties.
The new firm has been formed by L.
M. Griffin and L. A. MacLean, who
bought out the interest of R. T. Wol-
ford in the trans-bay Cole agency.
Kleiber Truck in Los Angeles.
The Kleiber Motor Truck Co., Los
Angeles, Cal., will represent the
Kleiber truck in Southern California.
The new company, located at 1938-40
South Main street, is headed by J. P.
Schielein. The Kleiber truck is man-
ufactured by Kleiber & Co., San Fran-
cisco.
White, of Wichita Truck, on Coast.
There dropped in to the "Motor
West" office in San Francisco the
other day, L. J. White, the clever sales
manager of the Wichita Falls Motor
Co., of Wichita Falls, Tex. Mr. White
is visiting all the Coast branches of
his company. He is a specialist in the
sales phase of the great Texas truck
factory, and his slogan is "The Wich-
ita loves a test." Mr. White avers that
the first sale to a house with a big de-
livery problem to solve is always fol-
lowed by a "fleet" order.
Denby Agency in Spokane.
Dcnby trucks w'\\\ be distributed in
the Spokane vicinity and eastern
Washington territory by the W. C.
Garbe Co., Studebaker representa-
tives.
Decision Favors Anti-Glare Devices.
Devices that serve to eliminate ih:-
gerous glare in automobile headlisrh:
prohibited by the California state hci -
light law, and prevent the existence
the offensive "beam of reflected 1:^'-
expressly defined by that law, art* r.
forbidden by the law. This is •-
ruling of Judge George S. Richard-« n
of the police court of Los Angelc> -
the case of C. F. Axelson. Axt--.^
was using in the headlights of b:
automobile an anti-glare device knou-
as the Warner lens. This device, <\
means of a number of small len^-n
upon its obverse and reverse siiit-
gathers the light rays and so brcalL-
them up and diffuses them that n
direct ray of light is projected from the
lamps. The police court*s decision i^
said to have been the first one haniJt'
down in California regarding tht
legality of anti-glare devices designed
to eliminate headlight glare and projrc:
the light no higher than 42 inches
above the ground at a distance of nrr
more than 75 feet in front of the cl:
as required by the state headlight h^.
Bacheller Heads Spokane Studebaker.
D. F. Bacheller has been appoin:oJ
manager of the Spokane, Wash,
branch of the Studebaker Cori^ o-
America.
Seattle to Be Showless This Year.
Seattle, Wash., will hold no moi.-
car show this year, it has been deci<\'.
by local dealers at their regular mct-t-
ing. The action follows the policy ai-
hered to last year when the organizi-
tion decided that on account of con-
ditions peculiar to Seattle, a displav
was not desired.
Leach Branch in Arizona.
The Leach Motor Car Co.. Los An-
geles, Cal.. King car distributor. h3>
opened a branch in Phoenix. Ariz., for
the sale of King, Liberty and Premier
cars in the state. According to H. C.
Bradfield, advertising manager for th^r
King Motor Car Co., who recenil>
stopped over in Phoenix, the factor,
has shipffed 328 King cars into the state
during the past year.
Goodrich Phoenix Head Promoted.
H. T. Roseland, former manager of
the Phoenix, Ariz., branch of the
(Goodrich Tire & Rubber Co., has been
appointed manager of the company's
branch at El Paso, Tex. D. W. San-
ford succeeds him as Phoenix branch
manager.
Paige Agency Has Oakland Branch.
The Paige Motor Co. has opened its
new Oakland, Cal., branch at Broad-
way and Thirtieth St, Dimensions of
the building are 125x115 feet.
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December I, 1917
MOTOR WEST
Page 9
Reminiscences of a Hard Trip.
One of the interested visitors at the
recent Los Angeles show was D. A.
Pike, sales manager of the Pneumatic
Cushion Co., makers of the Gruss Air
Spring, at 179 Grove street, San Fran-
cisco. Mr. Gruss accompanied the
San Francisco Ad Club on its pilgrim-
age to the Ad Club Convention in St.
Louis last sum'mer. The car was a
Haynes Light Six equipped with Gruss
springs. Mr. Pike tells a graphic story
of his experiences on that journey. He
says :
"The trip from the start was one to
try the mettle of any car and put the
physical endurance of driver and pas-
sengers to the severest test. The rain-
fall was so persistent and roads so bad
that time and again the people in the
cities and towns through which we
passed tried to discourage us from
venturing further on the trip, but we
kept on. The bad roads and worse
weather conditions prevented the
other cars which had started on the
trip from finishing it under their own
power, so they were shipped over the
worst part of the route by freight. By
the time we had reached Denver we,
too. had given up all hopes of reach-
ing St. Louis before the convention
closed, so from that time on we took
it easy.
"Considerable advertising and pub-
licity appeared in Coast publications
at the time relative to the performance
of the various makes of cars that were
on the trip. I would like to make it
clear." said Mr. Pike, "that the Haynes,
equipped with the Gruss Air Springs,
which I drove, was the only car that
started in the caravan from San Fran-
cisco which made the complete trip to
the convention city under its own
power.
"Furthermore, this car went on and
covered 3.200 more miles before it re-
ported to the Haynes factory at Ko-
komo, Ind. Upon its arrival at the
factory, service men looked it over
carefully, but found the car in excel-
lent shape, although looking consider-
ably the worse for the wear and tear
of the long, hard trip.
"This condition was partly attributed
lo the power and durability of the
Haynes Light Six and partly to the
fact that the Gruss Air Springs afford
greater flexibility to any motor car.
The Haynes underwent no repair
work on the trip other than the re-
placement of a broken axle caused by
running into a rock imbedded in a
stream while the car was traveling 30
miles an hour."
The (jruss Springs are handled in
Southern California by Carter &
V'anberg, 775 Towne Avenue, Los
Angeles.
McGRAW OUTLOOK
VERY OPTIMISTIC
Keaton Tire Branch in Portland.
The Keaton Tire & Rubber Co. of
San Francisco, Cal., has opened a
branch in Portland, Ore., of which
James Tormey, formerly manager of
the Keaton branch in Los Angeles,
will have charge. C. A. Orand will
succeed Tormey in Los Angeles.
First Woman Ford Seller in N. W.
Miss Katherine Langeloh, of Spo-
kane, Wash., holds the distinction of
being the first woman Ford sales-
woman in the Northwest. She re-
cently joined the sales staff of the
Traders Motor Supply Co., of Spo-
kane.
Krohn, of Paige, Visits Show.
Among the number of notable visit-
ors to the Los Angeles show was
Henry Krohn. general sales manager
of the Paige-Detroit Motor Car Co.
J. A. McKusker will succeed J. H. A.
Campbell as district panager.
Factory Official, Visiting Coast, Finds
Conditions so Good That Enlarged
S. F. Quarters Are Necessary.
So insistent is the demand experi-
enced by the McGraw Tire & Rub-
ber Co., Fast Palestine, O., that R. G.
Nelson, director of sales, who is at
present visiting the Pacific Coast dis-
trict offices at San Francisco, says
that the factory's capacity has been
strained to the utmost. This condition
is as true of the country generally as
it is of the Pacific Coast, where the
McCjraw Co. has been represented for
two years.
The growth of the company's Coast
business has been so regular and so
rapid, according to Mr. Nelson, that
even though several enlargements
have been made to provide for it. it
has now become necessary to still fur-
ther enlarge, and plans have been filed,
approved and work commenced on a
new warehouse in the wholesale dis-
trict of San Francisco, which, when
finished, will be one of the finest and
best-equipped tire plants on the Coast.
This expansion is in line with the com-
pany's policy to carry stocks suffici-
ently large to insure prompt deliver-
ies to the distributors of McGraw.
. Pullman, Imperial and Congress tires
and inner tubes.
The new building will be of Class
A steel-and-concrete construction,
covering an area of over 25.000 square
feet, with spur track facilities both in
front and rear of the premises. The
interior arrangements will be such that
maximum efficiency will be assured, as
well as provision made for the in-
creased business growth which there
is every indication may be anticipated.
The McGraw officials believe that in
the light of the present year's busi-
ness the outlook for the coming year
is exceptionally encouraging, and that
with the natural development and gen-
eral conditions obtaining, its Pacific
Coast trade will experience an un-
bounded era of prosperity.
McLain Adds Winther Truck.
The John F. McLain Co. of San
Francisco, Cal.. has added the Win-
ther truck agency. The company is
already well known as distributor of
Franklin cars in the Northern Cali-
fornia territory.
I» V. PIKE'S HAYNES, EQUIPPED WITH GRT'SS AIR SPRINGS, WHICH STRVIVEI) AD
CLUB TRIP TO ST. LOUIS.
King Agency for West Washington.
The Parsons Motor Car Co. of Se-
attle. Wash., will handle the King car
throughout the western Washington
territory.
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Page 10
MOTOR WEST
December 1. 1917
THE DECORATIVE FEATURES OF THE RECENT LOS ANGELES SHOW CONTRIBUTED LARGELY TO ITS UNPARALLELED SUCCESS.
The Seventh Los Angeles Show Was a Record -Breaker
In Point of Attendance, in Artistic Merit and in Amount of Business Done the Recent Elxhi-
bition Set an Elxceptionally High Standard — Result G>nsidered Remarkable in
View of G>nditions Due to Uncertainty Caused by War
THE Seventh Annual Los Angeles Automobile Show,
which on November 21 ended a nine-day career of
unequaled success and popularity, demonstrated first
of all the overwhelming extent by which specially built
cars, embellished with all the artistic initiative of the ex-
hibitor, have come to predominate in motor car shows, at
least in Southern California. The special car detail and
the unsurpassed beauty of the recent show stands out
above the mere size of the great display, the number of
cars exhibited and the volume of attendance, all of which,
not unnaturally, have exceeded all previous records in
Southern California. One exhibit after another was made
up of cars which had been converted from the sober com-
monplaceness of the factory product into creations dis-
playing all the special points of careful artistry of design
which factory standardization is compelled to forego.
The enhancement of the cars exhibited took form in
the addition of the most distinctive, original and costly
victoria, semi-victoria and permanent tops, in glistening
finish that included all shades of color and in light-tex-
tured upholstery. The car that retained the familiar,
quantity-production appearance that it had in leaving the
factory was a decided rarity at the Los Angeles show.
The total attendance of visitors has been conservatively
estimated as amounting to more than 90,000 during the
nine days of the show. In comparison, the show of last
year was viewed by approximately 60,000 visitors. Atten-
dance statistics would probably have passed the 100,000
mark had the Tabernacle and adjoining tents been open
to the public on the Sunday closing the first week of the
show's duration. The show management, however, con-
formed to the terms of the lease of the Tabernacle, al-
though the volume of Sunday attendance would, without
doubt, have established a record. The 125,000 square
feet of floor space was considered spacious enough to
comfortably accommodate the exhibits and a mid-show
crowd at its height. The experience acquired during the
show would seem to indicate that either the exhibits will
be more restricted and less elbow-free as to their own
allotments of space, or the total space for the show must
be vastly increased. Year by year Los Angeles dealers
have found more and more difficulty in securing sufficient
vastness of space wherein to display their cars without
unduly aggravating the congestion of visitors which must
at time necessarily occur. The number of visitors who
returned a second, third or fourth time to review a motor
car show which far eclipsed that of last year in general
interest and appeal to the public exceeded the same class
of visitors at the 1916 show by a wide margin.
The bulk of the attendance was composed of residents
of Los Angeles, a city which has close to 60.000 motor
vehicles on its streets and which has more cars in propor-
tion to its population than any other metropolis in the
world. But the recent show was a magnet for the whole
of the Pacific Southwest and drew visitors from remote
points in Arizona and Nevada. Considering that there
are at the present date in the ten southern counties of
California alone nearly 130,000 motor cars and trucks it is
easily seen that the success of a motor car show is pre-
viously assured to a great extent by the fact that the
motor car in all its manifold uses has become a part of
the natural life and activities of the Southwest.
This year's show, however, attained its success in the
face of conditions much less favorable than those pre-
vailing at the time of the show last year. Contrasted with
the universal prosperity prevailing in^tl^e fall of last year.
Digitized by VnOOQlC
December 1. 1917
MOTOR WEST
Page II
the automobile industry in the Southwest faces a falling
market induced by the nation's final entrance into the
world war which formerly was one of the main causes of
its prosperity. Doubt and uncertainty has slowed up the
activities of every industry in the land. Yet car dealers at
the Los Angeles show are estimated to have transacted
a business which exceeded $200,000, despite other difficul-
ties arising from increased prices on all grades and makes
of cars.
340 Exhibitors at New York National Show
The total number of new exhibitors of cars for the New
York show which will be held in Grand Central Palace,
January 5-12 is thirteen, while the total number of new
accessory exhibitors is 127, making a grand total of 95
makes of cars and 245 exhibitors of accessories. The en-
tire four floors of the Palace will be completely filled with
exhibits. The Chicago show will be held from Januar>'
26 to February 2 and the number of exhibitors is slightly
larger than for the New York exhibition. This is a great
contrast to the first exhibition held 18 years ago, when
only 51 concerns exhibited their products.
The new exhibitors of cars allotted space are as fol-
lows : American Motors Corp., Anderson Motor Co.,
Camden Motors Corp., Comet Automobile Co., Dixie
Motor Car Co., Inc., Doble-Detroit Steam Motors Co.,
Harroun Motors Corp., Maibohn Motors Co., Monitor
Motor Car Co.. Moore Motor Vehicle Co., Olympian Mo-
tors Co.. Pan-American Motors Corp., and Stanley Motor
Carriage Co.
The following makes of cars, as members of the Na-
tional Automobile Chamber of Commerce, will exhibit at
the shows: Gasoline — Abbott, Allen, Apperson, Auburn,
Austin. Briscoe, Buick, Cadillac, Case, Chalmers, Chand-
ler. Chevrolet. Cole, Columbia, Crow, Davis, Detroiter,
Dodge, Dorris, Dort, Elgin, Elkhart, Empire, Fiat, Frank-
lin. Grant. Glide, Hackett,' Hal, Haynes, Hudson, Hupp,
Interstate, Jackson, Jordan, King, Kissel, Kline, Lewis,
Lexington, Liberty, Marion-Handley, Marmon, Maxwell,
McFarlan, Mercer. Mitchell, Moline, Monroe, Moon,
Nash, National, Oakland, Olds, Overland, Owen, Pack-
ard. Paige, Paterson, Peerless, Pierce-Arrow, Premier,
Regal, Reo. Roamer, Saxon, Scripps, Standard, Stearns.
Stephens, Studebaker, Stutz, Velie, Westcott, Willys, and
Winton. Electric — Anderson, Baker, Milburn, Ohio, and
Wood. The Glide, Dorris, Hackett and Stephens will be
shown at Chicago only, while the Kline will be exhibited
at New York only.
Al Reeves Optimistic as to Industry's Future
In answer to a recent request for an expression of opin-
ion relative to the general condition of affairs in the auto-
mobile world, Alfred Reeves, general manager of the Na-
tional Automobile Chamber of Commerce, said: "Produc-
tion and sales for the first six months of this year were 18
per cent ahead of the same period last year. The pros-
pects are that this year's production will reach about 2,-
000,000 passenger cars and trucks. Some of the largest
makers are now oversold and cannot meet the tremendous
demand of the eager public. Record-breaking crops, un-
precedented manufacturing activity, high prices and high
wages indicate continuation of large sales. Truck pro-
duction is 40 per cent larger than last year. The War De-
partment is about to order 15,000 army trucks in addition
to several thousand already under contract. Business
houses all over the country are now rushing orders for
vehicles in order to protect themselves against freight and
express embargoes and delays."
May Resume Grand Prize and Vanderbilt
The Grand Prize and Vanderbilt Cup races will be re-
sumed and will be held some time in April, 1918, if the
plans of Clarence Bennett of California meet with suc-
cess. Bennett is seeking a sanction and permission to use
the cups from the contest board of the American Auto-
mobile Association and the Motor Cups Holding Asso-
ciation. A nine-mile course at San Antonio has been
tentatively selected. The Grand Prize and Vanderbilt
were abandoned after the two events held -at Santa Mon-
ica, Cal., late in 1916.
Jules Ellingboe, in a Briscoe racing car, in the cham-
pionship match race at the Texas State Fair, covered five
miles in 4:05, the fastest time ever made in competition
on a dirt track. During the five days of racing at the
State Fair, Briscoe cars driven by Ellingboe and Cline
won eight firsts, eight seconds and seven thirds.
LOOKING DOWN TRANSMISSION ROAD — CHANDLER AND PIERCE-
ARROW EXHIBITS.
ON CHASSIS WAY— SAXON. MITCHELL AND^^^MTPMOBILEt
DISPLAYS. * _ _ _l ^
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MOTOR WEST
December I. 1917
TYPrCAL SCENERY ON THE PACIFIC HIGHWAY, NOT F.VB FROM THE CITY OP EUGENE, ORE.
Oregon Has Much to Offer the Touring Motorist
With Some of the Finest Roads in the Country, the Beaver State is Destined to Be the Great
Future Playground of the Pleasure-Seeker — Traversed by Mountain
Ranges, It Abounds in Scenic Beauties
SEE AMERICA FIRST, and begin by seeing Oregon
thoroughly. That, at least, is the advice of one of
the best-known motorists of the United States, A. L.
Westgard, who has motored over all of the trans-conti-
nental highways from the Atlantic to the Pacific and
along the Pacific Coast from Canada to Mexico.
Two years ago, when VV^estgard was scouting out the
Northwest Trail, he swung down through Washington,
traversed Oregon, via the Pacific Highway, then through
the Golden State to Los Angeles, and back East over the
Southern route.
This man of many travels, in speaking of the future of
the State of Oregon, freely predicted that when Oregon
came into her own by a system of modern highways,
through the beautiful valleys west of the Cascade Range
and across the vast stretches of plateau land and the high-
land reaches of Eastern Oregon, no state on the Pacific
Coast would be more attractive to those in search of
nature's beauty than this State whose metropolis is called
the "Rose City of America."
In a measure, Oregon and Washington have some simi-
larity. Both have their zones of vast areas semi-arid in
character; both have the productive areas between the
Cascade Range and the mountain uplift close to the sea;
then, too, both have the extremely verdant area closely
adjacent to the ocean, where the rainfall, during certain
seasons of the year, reaches a total close to the maximum
precipitation of the United States.
It is that contrast of regions of dry, moist and wet tha^
produce tremendous opportunities for a variety of scenery
that is a revelation to the motorist from the East or
South. Those same climatic conditions have produced
between the areas of very dry and those of very wet, a fer-
tility of soil in the great valleys between the Cascade and
Coast ranges that makes that section of Oregon one of the
richest agricultural sections along the Pacific Coast. Far
and wide the Willamette Valley is so acknowledged.
Throughout its length from the far south to the beautiful
city of Portland, on the north, this great valley is dotted
with prosperous homes, wideawake cities and manufactur-
ing plants so active in their production as to astonish
visitors from other sections.
Portland, of course, is the metropolis of the State, and
is credited with a population of well over 300.000 people.
Portland enjoys the reputation of being the healthiest city
in America. That at least is the result of statistics, show-
ing that it has the lowest death rate in the United States.
It has 3S4 miles of paved streets, 575 miles of underground
sewers. 73S miles of water mains, 195 miles of electric street
railway tracks, four inter-urban lines, and is credited with
having as many motor cars, population considered, as any
city on the Pacific Coast. By a well-known writer, Port-
land is said to be located between the "Great White Wall"
and the 'jf^reat Green Wall" of America.
The "(^reat White Wall" is of course the Cascade Moun-
tains, the high peaks of which bear a covering of eternal
snow. The Cascade slopes are painted in seasons by na-
ture's most lavish artist, and its splendid forests lock
tree-tops over millions of acres of land. The Coast Range
of mountains, the "Great Green Wall" of Oregon, has
pine woods that are much talked of in these days of con-
servation. The western edge of the Coast Range is bathed
by the surf of the Pacific Ocean, and the beaches are doi-
ted with numerous delightful hotels and resorts. It is a
treasure-trove for the motorist of the Pacific Coast. The
combination of mountains and seashore makes this a
crowded section of the State when the Summer days along
the coast draw vacationists from eve^ other section of
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December 1, 1917
MOTOR WEST
Page 13
the State, particularly the great interior regions of the
east and the dryer valleys of the south.
Portland is 100 miles inland from the Pacific Ocean, but
instead of finding that fact a handicap, it is a betterment
for shipping. The harbor is a "fresh water harbor," the
only one of its kind between Mexico and the Canadian
line. When foul-bottomed ships come up the deep chan-
nel of the Columbia River, the toredos and barnacles fall
away, saving a material expense that must be incurred
at other seaports less favorably situated.
Portland takes pride in its claim to be the largest lum-
ber manufacturing and exporting city in the world. Its
wheat shipments last year were valued at more than
$17,000,000. That impressive statement is indicative of the
wonderfully rich valleys that prevail throughout the State
of Oregon. The simplest trip of inspection through this
wonderful empire between the Golden State and the great
river of the North will at once convince the visitor that
the sturdy pioneers who planned and settled the cities of
the Willamette Valley could see with prophetic vision the
golden era that would result from the toil of their hands
and the sweat of their brows.
We have spoken of the Willamette Valley as the great
valley of Oregon, but there are other valleys as import-
ant, for instance: the Rogue, Umpqua, and others less
known but fully as rich. The Willamette, to be sure, is
the most important, being 225 miles long by 60 miles in
width, with every acre capable of the highest production.
East of the "Great White Wall" of the Cascade is the
upland and sage brush country, which the pioneers in
imagination peopled with great farms and stock ranches.
Earlier by far than those pioneers dared to believe, their
dreams of development came true, for now, where only a
few years ago the sage brush plains were unbroken, there
are productive farms, fruit orchards and stock ranches.
From this great interior country water-grade routes led
to Portland, and in the early days the river transportation
was the only means of travel, for man or products.
The early pioneers foresaw that the railroads would fol-
low the lines of least resistance when they did come, and
so they caused Portland to be located at the point where
rail transportation would meet water shipping. The early
pioneers, too. took note of the climate, mild as that of
Virginia, whence most of them came, and these early
settlers also determined that Portland should be a beau-
tiful home city, as well as a commercial giant. They found
that the warm winds from the Japan current swept over
Western Oregon, the Winters were never cold nor the
Summer seasons excessively hot, and they knew that there
was the opportunity to capitalize the great outdoors.
Today hundreds and hundreds of miles of rose hedges
surround Portland homes and gives to the city the nick-
name "The Rose City," justifying the judgment of the
early builders. On her seven hills, sloping down to the
Willamette, Portland is the gem of home cities of Amer-
ica. In Portland roses grow to the same perfection out
of doors that they reach in the average hothouse of other
cities.
Notwithstanding its beautiful homes, Portland lays
claim also to being a manufacturing centre. This feature
of the city represents an invested capital of approximately
$40,000,000. From about 1,000 plants there is an output
in excess of the entire invested capital annually. These
manufacturing properties may be called home factories, as
they supply the needs of settlers on Oregon's interior
country.
As the hub of motoring in the Northwest, Portland has
made herself justly celebrated. To the north, along the
Pacific Highway, is Rainier National Park, easily reached
by automobile in one day's drive.
To the east is Mt. Hood and its tremendous glaciers,
fine hotels and attractive inns. There, too, is the Hood
River Valley, famous for its apples, its happy homes and
the richest producing acres in the State. To the south
of Portland is the Willamette Valley, with its ever-chang-
ing green and tropical flowers, where a motor car can be
kept busy for a month on side trips. Also to the south,
but farther toward the State of California, is Crater Lake,
one of the stupendous wonders of the world. Crater Lake
is but two days' ride from Portland by motor car over
excellent roads.
Imagine if you can a volcano 10,000 feet in height, which
through some great cataclysm of nature has had its upper
3,000 feet swept away. One of the best accepted theories
is that the great crater of this volcano was caused by a
sinking of the crest to fill the great cavities below, which,
when the volcano cooled, left a depressian 2.000 feet in
depth, of which 1.000 feet, during later ages, became filled
SHOWING A SPECIMEN OF SOME NEW WOUK RECENTLY DONE ON LOWER COLl'MBIA HIGHWAY.
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MOTOR WEST
December 1. 1917
MT. HOOD. FROM UPPER END OF HOOD RIVER VALLEY.
with water, the surface being 1,000 feet below the edge
and the walls of which are perpendicular. No man can
look into the depths of Crater Lake without standing in
awe of its Maker, and after he sees it no human being
can describe it.
One cannot lay just claim to having seen all the beau-
ties of Oregon until he has visited and seen the caves of
Josephine County. These ancient caves, the most won-
derful pieces of nature's handiwork, are situated within
the National Forest Reserve of the Siskiyou Mountains.
They are 37 miles south of Grant's Pass, from which point
they are most easily and conveniently reached. Leaving
Grant's Pass, a city of paved and beautifully lighted streets
on the banks of the Rogue River, famous for its scenic
beauty and fishing, one travels over the best of county
roads for 7 miles to Murphys, then on 8 miles to Provolt,
and along the highway of William's Creek, for a distance
of 11 miles. The end of the automobile road is 27 miles
\..
SCENE AT THE CALIFORNIA-OREGON STATE LINE.
ENTERING MITCHELL'S POINT TUNNEL, COLUMBIA HIGHWAY.
from Grant's Pass, but the grade is so gradual that a
motor car can cover the distance in about 1 hour and 3<>
minutes.
From that point the route is over the Government Trail,
through the forest reserve, a wide and well-made path of
easy and gradual ascent leading through one of the nioj^t
picturesque sections imaginable. Giant fir and sugar pines
tower above and furnish a shady walk, while wild flowers
of many varieties grow in profusion. Reaching the Gov-
ernment Camp at the entrance to the cave, the canyon is
4,300 feet above sea-level.
Entrance is made through a wide opening, out of which
flows an underground stream of ice cold and cr>'stal clear
water. To the left of the entrance the tourist sees a sigrn.
"Enter Here All Who Will, But Leave Their Fears Be-
hind." That sign would perhaps apply to those experi-
enced in cave explorations, but judging from the wonders
that are within, the average tourist may be excused for
feeling somewhat timid. Putting on suitable clothing
furnished by the Government for underground explora-
tions, the guide conducts the tourists through an under-
ground passage, explaining the wonders of Watson's
Grotto, the River Styx, the "Heavenly Boudoir," Petrified
Garden, Satan's Back-Bone, the Jewel Casket and the
Bottomless Pit. In the latter, rocks dropped continue to
strike the sides in their descent until the sound dies out.
To reach Adam's Tomb, the tourist descends 200 feet,
from which point the Ghost Chamber. 500 feet in length.
80 feet in width and 40 feet in height, together with Para-
dise Lost, the King's Palace and the Pillar Room, each
more wonderfully beautiful than the last, are traversed
until the visitor is 1700 feet below the surface of the
mountain and nearly a mile from the entrance of the cave.
The actual extent of these caves is unknown; the terri-
tory in which they are located beine^nder the J^Jational
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December I, 1917
MOTOR WEST
Page 15
Monument Act, for their protection and preservation, pro-
hibits the further exploration to determine this point. The
entire formation within the caves is of white limestone, of
indescribable beauty, stalactites and stalagmites forming
pillars and columns, or shapes suggestive of animals.
The pursuit of a wounded bear by a pioneer of 1874
first led to the discovery of these wonderful caves. With
the passing of the years their grandeur, beauty and extent
have become more widely known, and the Government
is now considering the construction of a road which will
allow motorists to drive right to the entrance of the caves.
Southern Oregon has numerous mineral springs, lakes
and mountain resorts affording the traveler and motorist
a wide variety of entertainment, every resort surrounded
by the charm of Oregon's out-of-doors, inviting him, lur-
ing him to the woods and mountains for fishing, hunting
and camping. For those who motor from the south the
Pacific Highway over the Siskiyou Range will generally
be followed. It is a route of great beauty and grandeur.
The roadbed is 24 feet wide, the grade 6 per cent, and
with a minimum curve radius of 200 feet all points can be
seen at least 300 feet ahead.
One of the interesting engineering feats of the Pacific
Highway just within the State of Oregon, is where the
highway passes over the railway, turns three-quarters of
a circle and then passes under itself. Tourists pronounce
this portion of the Pacific Highway one of the most beau-
tiful and picturesque trips on the Coast. The scenery.
combined with the light grades and long easy curves of
vSUMMIT OF SISKIYOUS. ON THE SISKIYOU HIGHWAY.
the road, make it a trip where the attractive mountain
features can be enjoyed by the driver as well as his party
without the usual danger and worry so often encountered
on the narrow and winding roads of mountainous regions
in other states.
From the summit of the range the motorist can see to
the south Mt. Shasta, and Shasta Valley in California.
To the north the Rogue River Valley in Oregon, sur-
rounded on all sides by forest-covered mountains, some
snow-capped — a veritable nature picture, and with a glass
on a clear day the motorist can distinguish the snowy rim
of Crater Lake, 100 miles distant.
UUIIIUP
MAP SHOWING MAIN AUTOMOBILE ROADS IN THE STATE OF OREGON. WITH MILEAGE BETWEEN PRINCIPA^^-s^OWNS.
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Page 16
MOTOR
WEST
December 1. 1917
LosAneeles-SanFranciscd-Pdrtland-Seattlc
The Motoring Authority of the Pacific Coast.
EstabUahed 1907.
An Illustrated Automobile Magazine of Quality, Issued
Semi-Monthly.
Published by Motor West Company, Marsh-Strong Bldg..
Ninth and Main Sts., Los Angeles. California.
(iEORGE M. SCHELL Editor and Publisher.
F. ED. SPOONER Advertising Manager.
Representatives :
T. M. BRICKMAX, 943 Monadnock Bldg.. San Francisco.
F. ED SPOONER, 420 Book Building, Detroit, Mich.
ROBT. F. MacCLELLAND, 52 Vanderbilt Ave.. N.Y. City.
Entered at the Post Office at Los Angeles as second-class
mail matter.
Subscription $2.00 a Year.
Single Copy 10 cents.
December I, 1917
If This War is to be Won—
WAR has already brought about a shortage of man-
power. Perhaps it is not so apparent in this
country as it is in those countries that have been
in the conflict since the beginning; but as time goes on
this dearth of men will become more and more manifest.
If business is to keep pace with the requirements, this
scarcity of man-power must be made good to a greater
and greater extent, as time goes on, by making use of
those instruments which will enable the business man to
speed up his business.
As a business quickener there is no single agency which
can compare with the automobile.
It enables the farmer to get his eggs, butter and milk
to the station, perform short errands to the village, or
even go to the distant city when quick repairs are neces-
sary to his farm machinery, with a minimum loss of time
and without losing his hold on the managerial reins of
the farm.
It enables the huge i[idustrial incorporation to cover its
territory with 300 salesmen where 500 or more would be
necessary without it.
It enables the merchandising house to thoroughly cover
the city with one-half the number of men necessary under
the old horse-and- wagon system.
It enables the corner grocer, the butcher, the baker, the
milkman, the druggist — every retailer, in fact, of food and
other needfuls — to handle his trade with the minimum
of men.
It enables the doctor to speed to his patient, and ])er-
niits of a minimum of physicians taking care of home
practice while as many as possible are sent to the front.
It enal)Ics the (iovcrnment's agents, in the manifold
duties necessary in i)urchasing supplies all over the coun-
try, to get about from place to ])lace in the shortest pos-
sible space of time — even excelling the railroads in this
respect.
It enables the business and professional man to store
up "pep" for the day's work as he speeds to his omce ir
the morning, and to recuperate for the morrow as he
drives home through the bracing air in the evening.
In fact, every industry, every profession has felt the
beneficial impulse which has followed upon the use oi the
automobile. It is the greatest substitute for man-po\*er
ever devised.
And yet
There are those in Washington who class the automo-
bile as a luxurv- and a non-essential. In the same clas^..
mind you. as art goods, candy, cosmetics, neckwear, pi-
anos, and shoe polish.
.As a luxury and a non-essential the law-makers put a
3 per cent manufacturer's tax on the automobile, forbade
its being carried in open-top freight cars, and are think-
ing of stopping shipments of steel to the factories where
it is built.
Such short-sightedness is almost unbelievable. It can
only be due to a lack of a proper appreciation of the facts
by the legislators at the national capital, many of whom
are evidently still of the opinion that this great conserver
of man-power and of time is still a "rich man's plaything^."
Why, if the operation of every passenger car in the
country were tomorrow prohibited by Government order.
business generally would slow down to a veritable walk —
just at the time when it is absolutely essential that it
should be speeded up to the utmost.
Time was. a decade ago, when passenger automohile5
might properly be termed "pleasure cars": but that is no
longer so. The fact that a passenger car may be useil
for purely pleasure purposes should not be allowed to be-
cloud the fact that it is an essential in the rapid trans-
action of present-day business.
Motor trucks have been, and will be. used for pleasure
purposes at times: but no sane man, even though he be
a legislator, would think for a moment of prohibiting the
building of more trucks. And that is what the limitation
of the supply of steel to car manufacturers means.
It will be an untold blessing to American business if.
instead of placing obstacles in the way of automobile
manufacturers, our legislators at Washington should do
everything in their power to foster the industry: even
to the extent, if necessary, to increase the output, of
subsidizing all the factories.
If it is necessary to conserve the steel supply of the
country in order to win the war, there are quite a num-
ber of other industries using steel which might much more
reasonably be restricted in the matter of supplies than
the automobile industry.
Judged by the standard. "Will it help win the war?" the
unrestricted output of automobiles will do more to bring
about that much-to-be-dcsired end than any one thing we
can think of.
Helping to Win the War !
AXlMIiRR of comi)anies on the Pacific Coast whose
annual custom it has been to distribute engraved
Christmas and Now Year cards, have decided not
to do so this year, but instead to contribute the money to
the Red Cross or other relief organizations where it will
do real service.
This idea will doubtless meet with support from almost
every quarter. Many corporations and thousands of in-
dividuals throughout the country are now planning their
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December 1. 1917
MOTOR WEST
Page 1 7
form of greeting, and "Motor West" suggests to its
readers that by the abandonment of this custom hundreds
oi thousands of dollars can be diverted into relief chan-
nels, where so much money is needed at this time.
The supply of labor in all parts of the country is wholly
inadequate for necessary, important and productive en-
terprises, and the successful outcome of this movement
would release labor from non-productive and consuming
enterprises which would be diverted into productive lines.
Ellgin Scout Car Still on Its Travels
koy S. Marsh, the scout master in charge of the Elgin
Six National All Trails Scout Car, altered his plans of
starting from Chicago to St. Louis to continue his east-
ward trip over the National Old Trails Road to Washing-
ton, thence to New York, and back to Chicago over the
Lincoln Highway. Mr. Marsh accompanied by Dr. Merle
Tiittle. of Chicago, decided to take no chances with the
winter weather and to make the portion of the Dixie route
from Chicago to Mackinaw City and to Detroit prior to
snow-fall. Upon its completion they will continue the
12.IKK)-mile journey, including the round trip over the
Dixie Highway from Chicago to Miami and return.
Commendation of the reports of Scout Master Marsh
covering the Lincoln Highway from Chicago to San Fran-
cisco, and the National Old Trails road from Los Angeles
to St. Louis have been given by several score automobile
clubs throughout the United States, and by the several
national associations represented. These reports have
l>cen supplied by request to Secretary Newton D. Baker,
of the War Department^and on its arrival at Washington
Scout Master Marsh will make his personal report to the
secretary.
The seals on the Elgin were broken at Chicago after
6.129 miles, a record sealed-bonnet run, and the car will
make no effort to add to the laurels won, awaiting the
breaking of this record. No alterations of any sort were
made in the Elgin at Chicago, where It received a thorough
overhauling after its more than arduous experiences in the
western country. Dr. Tuttle, now driving the Scout Car,
was appointed when Edwin M. Lawrence, driver on the
western trip, was taken ill after the return to Chicago.
Industry Now Co-Operating with the Government
Active co-operation of the automobile industry with the
(iovernment is now an actuality. Chairman A. W. Cop-
land, of the Automobile Industries Committee, recently
pledged the men, material and equipment of 550 auto-
mobile plants and 1080 parts and accessory makers to the
war needs. So much of the vast production facilities of
the automobile industry as may be needed by the Gov-
ernment will be devoted to war work, for which its vast
manufacturing capabilities are so well adapted.
A large number of automobile manufacturers here, in
response to the call for their services in co-operation with
the new committee, are keen to produce munitions in ad-
'lition to their regular lines of automobiles which all man-
ufacturers will continue to build to an amount depending
on market conditions. There is certain to be some re-
duction in the number of passenger cars produced, based
on (lovernment requirements and with a view to cre-
ating the least hardship on more than 27,000 retail deal-
ers of automobiles, who maintain sales establishments
MEMBE .8 OF THE AUTOMOBILE INDUSTRIES COMMITTEE.
(LEFT TO RIGHT) JOHN R. LEE, A. W. COPLAND (CHAIRMAN).
HUGH CHALMERS.
and garages in almost every village and town in the
country.
The Automobile Industries Committee has opened
headquarters in Washington and has begun work on
plans for complete co-operation with the Ciovernment.
There is hardly a thing of metal, wood, rubber, or cloth
needed in the war that cannot, within a reasonable tirrke
and with proper readjusting of factories, be made by the
automobile men, and thus keep their giant plants an<l
labor operating at top speed and to the highest point of
efticiency.
The other members of the committee with Mr. Cop-
land are Hugh Chalmers and John R. Lee.
I gVcnfs
January 5-12, 1918— New York National Show.
January 26-February 2— Chicago National Show.
February 6-13 — Portland, Ore., Show.
February 9-16 — Kansas City, Mo., Show.
February 11-16 — St. Louis, Mo., Show.
February 16-26 — Annual San Francisco Show, Geo
Wahlgreen, manager.
February 18-23-— Des Moines, Iowa, Show.
February 23-March 2 — Omaha, Neb., Show.
March 2-9 — Boston Show.
March 19-2-1 — San Francisco Motor Truck Show
April 9-13 — Stockton, Cal., Show.
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December I. 1917
The Motor Truck in the Camps
Enters Into Many Angles of Training and
Makes the Life of the Soldier
Much More Pleasant
AFTKR breaking all records for rapid transporta-
tion of materials used in the construction of the
national cantonments, motor truck companies in
the service of the U. S. army are now being trained for
the more serious angles of the war with which they will
be brought face to face when they are sent to the front.
A large part of the time so far devoted to special
maneuvers has consisted of experiments in mobile camou-
flaging. With enemy airmen concentrating their attacks
on attempts to drop bombs on fleets of trucks on their way
to the front, the hiding of the fleets from the air hawks*
view by artificial means practically insures the regular de-
livery of large consignments of food, ammunition, cloth-
ing and supplies to the men in the trenches.
The men in charge of the camouflage experiments are
all seasoned experts in their particular lines of business
and merely attached to the motor truck divisions for highly
specialized work. The siaflf is composed of interior decor-
ators, artists, photographers, sign painters, designers,
landscape artists, engineers, architects and others who
have made a success in professions of this nature.
Probably the greatest success in this work has been
achieved by Captain K. Cm. Martin in command of U. S.
Truck Company No. 5*7. which is stationed at Camp
Dodge, Iowa. This train consists of thirty three White
2-ton trucks which saw -WI.^nk) miles of service in Mexico.
When the trucks were not being used for construction
work the camouflaging expens have covered them with
branches of trees and foliage to make them invisible even
at a short distance: paint and canvas have been used freely
in designing false tops to make them blend into the general
landscape : smoke screens have been experimented with
and numerous other measures tested with satisfactory
results.
Other maneuvers of the truck companies have con-
sisted of tests for the rapid transportation of troops. It
was found that an entire company of soldiers could be
loaded from the ground with rifles and equipment in fifteen
seconds. Experiments have also been made in field man-
HOVTK ACTIVITIKH OF THK WHITE TUrCKS IN CAMF-
t.-iil ({ pp*' rmiit > 1^'X luiii lit K 1^t1 thf iiit'ii at iioori. (Lovvtr
-(ITpp..
Uight)
r left) "Prisoners" unloading garbage. (Lower left) Bringing in thr
Carries the niusic for informal fox-trots.
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December I. 1917
MOTOR WEST
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(Ipper Ifft) Utilized as back-stop in the daily ball game. (Lower left) Brintring in supplies for the camp. (Upper right) Delivering groceries
to the barracks kitchen. (Lower right) Delivers 1,000,000 pounds of spuds every 30 days.
euvers and trains of trucks run in sections, each section
loaded with men detailed for special duty such as the lay-
ing: of signal lines, the placing of explosive charges and
the guarding of approaches. In every instance. Captain
Martin says, the rai)id transportation provided by the
trucks proved efficient and satisfactory.
When Captain Martin and his company arrived at Camp
Dodge from the U. S. Motor Storage Detachment at Fort
Bliss the place was nothing more than a typical Iowa corn-
field. There was not a single finished building in the camp
and for several nights the company used the trucks as
barracks. During the next two months the trucks worked
12 to 14 hours a day delivering building materials, ma-
chinery, tools and supplies necessary to the construction
of the new wooden city. In this work they registered a
total mileage of over 225,000 miles.
Probably the best example of the magnitude of the work
in the building of a cantonment and the efficiency of
motor trucks in transporting materials is found at Camp
Funston, Kan. This is the largest camp in America and
has accommodations for 60,000 men. Three thousand
freight car loads were received and unloaded at 11 big
warehouses in 60 days, an average of 50 cars a day. Five
hundred workmen were engaged in removing the materials
from the cars and transferring them to \J. S. Truck Com-
panies No. 46 and 59. The heroic work on the part of the
factories in turning out the materials and the railroads
in rushing the freight cars to the sidings in the camp was
more than matched by the efficiency of the trucks in de-
livering the materials to the different buildings in the 31 V2
square miles of military reservation. Over 4000 buildings
were under construction at the same time and materials
ha<l to be hauled in sufficient quantities to keep 10,000 car-
penters and workmen busy.
Everything from the boxes of toothpicks for the mess
tables to concrete mixers, electrical machinery, water
mains, boilers, bakery and laundry equipment were hauled
by the trucks in record time. Forty-two additional trucks
of three and five tons capacity were rushed from the White
factory in Cleveland to transport the heavy loads.
The hauling of 27,000,000 feet of lumber in three months
time was one of the notable achievements. Almost every
day several of the machines made trips to Manhattan,
Junction City, Topeka and other points 20 to 60 miles dis-
tant for the purpose of bringing to the camp some much-
needed materials or to unload stalled freight cars in order
that there might be no delay in the progress of the work.
Frequently these trips were made at night.
(iovernment engineers from the Office of Public Works
in Washington are supervising the building of 21 miles of
new military roads through the reservation. The main
highways are to be built of bituminous macadam and the
secondary roads through the regimental units are to be
water-bound macadam with a hot oil treatment. A White
(iood Roads Truck hauled, dumped, spread and rolled
thousands of tons of rock used in the construction of the
roads. A White distributor equipped with a 1,000-gallon
tank, spread the hot tar and asphalt materials over the road
surface under a i)enetrating pressure.
As might be expected the fire hazard in the city of 4,000
wooden buildings is very great and every precaution has
been taken to guard against this enemy. Three days after
a White combination chemical hose and wagon was in-
stalled it extinguished a healthy blaze in the center of the
spacious luml)er yards which for a time threatened to
destroy the entire camp. This experience caused officials
to purchase another unit of White fire apparatus. It is a
truck equipped with a high efficiency pump.
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Page 20
MOTOR WEST
December 1. 1917
SHOWING SOME OF THE HAULING AND SHORT TURNING STUNTS
OF WHICH THE NEW TRUCKTOR IS CAPABLE.
The Trucktor Pulls Its Load
3 to 5 -Ton Tractor Is a Three -Wheeler,
With Short Turning Radius, for
Congested Traffic
T\\\i Highway Tractor Co., Indianapolis, will shortly
place on the market a new 3-to-5-ton tractor. This
machine has been appropriately named the Trucktor.
While the construction of the Trucktor departs somewhat
from the conventional type it carries out the time-worn
principles of pulling a load rather than carrying it.
This machine is the result of some twenty months of
study and experimenting by the engineers of the com-
pany, several of their machines having been in active ser-
vice for more than a year.
The company is composed of and officered by men of
long experience in the motor vehicle industry, and their
one aim has been to place upon the market a hauling trac-
tor with maximum capacity of 5-ton loads, at the same
time giving the public a perfected machine which would
stand up in actual service. Charles G. McCutchen is
l)resident of the company; Carl G. Fisher, vice-president:
James A. Allison, treasurer; Henry F. Campbell, secre-
tary.
The Trucktor is a 3-whcel machine capable of turning
alone, or with its trailer, in a remarkably short space. It
drives and steers from the front wheel, the power plant
and driver's cab, with its controls, being so mounted that
the machine can be reversed facing the trailer and pushing
it, should it be necessary to back for any great distance.
It can also, of course, back in the usual way. The turn-
ing mechanism and fifth wheel arrangement on the
Trucktor makes for very easy handling in traffic or in
close or congested places around depots or warehouses.
The motor is a 3-^4x5 inch four-cylinder truck Conti-
nental. It is cooled by cellular type radiator, and water
circulation is by pump. The ignition is by high-tension
magneto. The main driving wheel is mounted on a 34x8
solid rubber tire, while the rear wheels are 36x4. also solid
rubber. The transmission is a two-speed gear-set of
special design, haviitg extra large face gears. The clutch
is Borg & Beck 10-inch. The drive from the countershaft
is a roller type chain, while the final drive is an internal
gear thoroughly enclosed from dust.
The semi-trailer is attached to the Trucktor by a ball and
socket type fifth wheel, and is so arranged that it can be
readily connected or disconnected in a few moments. This
fifth-wheel arrangement is such that it can be readily
adapted to any conventional type of horse-drawn vehicle
or semi-trailer. For heavy loads the company advises a
rubber tire semi-trailer of ample tire size.
The price of the Trucktor complete including all at-
tachments for connecting semi-trailer, is $1,750 f.o.b. In-
dianapolis.
Maxwell One -Tonner Creates Ecomomy Record
Seventeen and eight-tenths miles on one gallon of gas-
oline was the recent remarkable performance of a Max-
well one-ton truck with a capacity load. So far as shown
by available data this performance is believed to be a
world's record. Two outstanding features of this test
were the facts that the driver had never before driven a
truck, and the road used did not allow of any coasting to
increase the mileage. An average speed of about 15
miles was maintained.
Before making the run the truck was loaded with a
Maxwell touring car weighing 1.970 pounds. The gross
weight of truck and load was 5,525 pounds, including
driver and three observers. A stock Maxwell truck was
used, with one of the famous Maxwell one-gallon red
tanks attached.
When the truck came to a stop the speedometer regis-
tered 17.8 miles. Just one little mischance had prevented
the truck from making more than 18 miles on the test.
The driver was not familiar with the roads and unfortu-
nately drove into a blind street. In order to turn around
in the extremely narrow roadway he found it necessary
to jockey back and forth, which lowered the mileage.
W^HERE REPUBLIC TRUCK GOT SOMEBODY'S GOAT.
Here you see a Republic Truck with trailer that has jfone out to get
Bomebody's goat — and got it. So Kuccessful was the Republic as a
goat-getter that 362 goats were rounded up before the truck headed f»»r
the place where good goats go. They are on their way from Sonora tu
San Angelo, Tex., for shipment to market. The haul of 73 miles be-
twern these two points was made by the truck and trailer. This load
illustrates how motor trucks are playing an increasingly important part
in long hauls to market. The Republic Motor Truck Co., of Alma.
Mich., is delivering thousands of trucks to grain farmers, dairy farmer?,
cattle growers, fruit growers and market gar^i^ers this year.
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December 1. 1917 M O T O R W E S T Page 21
Only- mtting On Three?
Ibra Owneis Avoid This
When They tqaip yHfk-
Mention "Motor West," Please, When Writing to the Advertiser
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Page 22
MOTOR WEST
Decrmber I. 1917
AKMY KITCHKN MOir.NTPU) ON OVKRLAND COMMKRCIAL
CHAHHIH.
Motor-Driven Kitchen Insures Hoi Meals for "Sammies"
The lUizzacott Army Kitchen, mounted on an Over-
land commercial chassis, was recently submitted for in-
spection hy the Federal authorities in Washington.
Among the many new features of the motor kitchen are
the following: Two 20-gallon soup and coffee boilers;
four 1()-gallon reserve hot food retainer vessels; two large
ovens for roasting and baking purposes; pans for frying,
anrl a complete set of cook's tools essential for work in
the field.
In addition to the above, space is provided for extra
fuel and rations, sufficient for one complete food renewal.
The cooking capacity of the motor kitchen is 250 meals at
one time and it can be operated equally well on the march,
when traveling 10 to 20 miles an hour, as when it is at a
standstill.
The mobile advantages of the motor kitchen are far su-
perior to horse or mule-drawn rolling kitchens, inasmuch
as during a campaign, water, fuel and rations can be gath-
ered by the kitchen itself while en route. The motor
kitchen also can deliver the food hot, direct to the trench-
es, which is an invaluable feature, because it releases army
trucks which were hitherto the only available vehicles for
such duty. The kitchen can be removed by unscrewing
fotir bolts and placed on the ground, and the chassis
utilized for many other purposes about the camp. The
amount of fuel required for each meal for 250 men is 18
pounds of wood or 12 pounds of soft coal.
1918 "Motor Trucks of America" Ready Jan. 1st
Announcement is made that the 1918 edition of "Motor
Irncks of America." of which S. V. Norton, manager of
truck tire sales of the B. \\ (loodrich Rubber Co., is the
author, will be ready for distribution on Jan. 1st. The
bodk. consisting of 200 pages of reading matter, illustra-
tions an<I specifications, is the sixth to be issued in as
many years.
Complete specifications of nearly 150 of the leading gas
•ind electric-driven motor trucks are contained in the vol-
u'. In fact, there are thirty-one specifications for each
del. These details are absolutely dependable, as the
approval of each truck manufacturer is obtained before
specifications of his model are inserted.
The illustrations picture the ver\- latest models and fur-
nish the man in the market for a truck, or the manufac-
turers themselves, for that matter, suggestions for special
bodies for any particular line of work.
(ireat interest has alv^ays been aroused by the intro-
ductory articles by Mr. Norton. His previous papers on
**Lengthening the Life of the Motor Truck." "Devices
That .Make for Motor Truck Efficiency" and "Fundamen-
tal Questions Involved in Changing From Horse to Motor
Deliverv" have been so much in demand that frequent re-
prints have been necessar>- to take care of requests for
extra copies. Many abuses to motor trucks, so manufac-
turers say, have been eliminated through information
thus given by Mr. Norton.
Duplex Truck Co. Saves Rail Freight Charges
The Duplex Truck Co.. Lansing. Mich., is giving a
practical demonstration of the economy of using motor
trucks for overland haulage purposes. The new Duplex
factor>- in Lansing is nearing completion, and the machin-
ery in the Charlotte factors- is being hauled overland to
Lansing — a distance of 20 miles — with Duplex trucks. H.
M. Lee. president and general manager of the Duplex
Truck Co., says that the trucks are saving time and money
— and that it is necessar>- to handle the machinery but
twice instead of four times as would be the case if rail-
roads were transporting the machiner>'.
President Lee says that all machiner>' will be installed
in the Lansing factory by December 1 and production of
trucks will be increased to 300 a month, .\bout 400 work-
men will be employed in the Lansing factor}- when manu-
facturing operations are started.
Stegeman Motor Car Company Being Reorganized
There is in progress at the present time a complete re-
orgaTiization of the Stegeman Motor Car Co.. makers of
the Stegeman truck at Milwaukee, Wis. Oscar Stegeman
has resigned as president and general manager, his place
being taken by Adam J. Mayer, treasurer of the Mayer
Boot & Shoe Co.; Lynn S. Pease, a well-known expert
on industrial organization, has succeeded L. G. Schertl as
secretary-treasurer, while E. M. McLean, formerly of the
Four-Wheel Drive Auto Co., of Clintonville, Wis., and
later of the Armleder Co., of Cincinnati, is sales manager.
The new organization will continue to manufacture six-
cylinder trucks, but will confine the line to 2-, 33/2-. and
5-ton capacities, eliminating the 3-, 4-, and 7-ton sizes.
Truck Attachment Makers Elffect Combination
Joseph A. Anglada, consulting engineer for several or-
ganizations, is authority for the statement that the Com-
mercial Car Units Co., a Philadelphia organization which
manufactures the Truxton unit for Ford cars, and the
Redden Motor Truck Co., have formed a combination
pooling the Cook, Lacoin and Scott patents. The organi-
zation has $1,000,000 capital. The Redden truck-maker
will continue for the present to be made in Jackson, and
the Commercial Car Unit Co. will continue its manufac-
turing in Philadelphia.
Vera, Wash. — U. L. Hanson has bought the Inter-Statc
Auto Co.
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December 1. 1917
MOTOR WEST
Page 23
Buy a Motor Truck Now
Conserve the man power of the nation, A serious labor shortage
must come. One man with a motor truck can do the work of
three or four with a slow, costly horse-drawn vehicle.
Congerve the freiflht cars. The government needs them now.
And the rapidly increasing business of the nation is greater
than the railroads and express companies can properly handle.
This means delayed deliveries and dissatisfied customers.
The time has come when business men who would progress must
make preparations for the transportation of their own merchan-
•iise. And the installation of a dependable motor truck is the
logical solution of the problem.
Thousands of business concerns know the economy of Selden
Trucks — for they are profiting daily by their use. The testimony
of a long list of well satisfied Selden users substantiates this
fact. Selden Trucks are big and powerful in construction —
heavier and stronger than other trucks of the same rated capac-
ity and made from better materials. They never fail to haul
the load without interruption, with low consumption of gaso-
line and oil, and at an exceedingly low cost of upkeep.
Buy a Selden Truck now while you can get an immediate de-
livery. Don 't wait until the factory is oversold or freight car
shortage prevents prompt delivery. **Buy a SFMjDKN — It's
ALL Truck." Write for full information on the moilel best
adapted to your business.
Li flht Delivery, 1, 2, J'j and 5-Ton Wornt and Internal Drive.
Write for complete information on the model that will effect econo-
mies in your business.
RALPH HAMLIN
Dwtributor
1040.1044 So. FLOWER ST.
LOS ANGELES
Selden Truck Sales Company
Rochester^ N. Y.^ U. S. A.
E. E. GERLINGER
Pacific Com! Diviaioii Mgr.
GERLINGER BLOG.
PORTLAND. OREGON
Mention "Motor West," Please, When Writing to the Advertiser
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•1 .*
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December I. 1917
MOTOR WEST
Page 27
^Itmt Hit nitwit II It ^fet^li^ti^^it^
Created for Quality
Quality of the highest is the ideal behind Hood Tires. To make a tire
that will give the greatest possible service to the user.
To accomplish this, only the finest materials obtainable are used — the
most skilled workmanship — ^the most scientific and exacting care and
the maintenance of the highest standards.
No better tire can be built than the Hood Tire. Naturally you get a
wonderful mileage record, an increased life, a remarkable durability
and an insurance against blowouts and skidding.
True dollars and cents economy that is self-evident to every user of
Hood Tires, is of course, the outcome of this superlative quality.
Look for the sign of the Hood Dealer; write us direct if you cannot
locate him.
HOOD TIRE CO., Inc.
Factory Branch: 1223 So. Olive St., Los Angeles, California
Main Office: Watertown, Mats.
Quality is Economy
THIS IS THE SIGN OF A HOOD DEALER
)tM^1iKM1^M¥^MtmKM%^K^%MK1i
Mention "Motor West," Please, When Writing to the Advertiser
Page 22
MOTOR WEST
December 15, 1917
Edgar Apperson General Manager.
Edgar Apperson, who for 25 years
has been associated with his brother,
Elmer Apperson, in the manufacture
of Apperson "Jack Rabbitt" motor
cars, has just been elevated to the gen-
eral management of the company. A
EDGAR APPERSON,
General Manager Apperson Bros. Automobile
Co., Kokomo, Ind.
quarter of a century ago the Apperson
brothers built together the first practi-
cal passenger motor car. Together
they have evolved more improvements
on the motor and on the passenger
automobile than probably any single
or two men in the industry. It was
but logical therefore, that when Elmer
Apperson wished to retire from active
management of the company, that
Edgar Apperson should step into the
place. ♦ ♦ ♦
Wire Wheel Corp. Licenses Dayton.
The Wire Wheel Corp. of America
has licensed the Dayton Wire Wheel
Co. of Dayton, O., as a manufacturer
of wire wheels under its patents. The
Dayton company makes wire wheels
for Ford cars, motorcycles and air-
planes. It is the third licensee under
\\'ire Wheel Corp. patents, the other
two being the Standard Roller Bearing
Co. and the Hayes Wheel Co.
♦ ♦ *
Cummings Joins Timken Roller.
Arthur H. Cummings has been op-
pointed advertising manager of the
Timken Roller Bearing Co., Canton.
O. He recently resigned from assistant
advertising manager for the B. F.
Tioodrich Ru])ber Co., Akron, O.
,(le
a>.nd
FSxitory Qassif
Russel Axle Increases Capital.
The Russel Motor Axle Co., Detroit,
has increased its capitalization from
$600,000 to $750,000. The company
has just completed a one-story addi-
tion to its plant which gives additional
floor space of 26,000 square feet.
Fifty thousand dollars worth of new
machinery has just been purchased
which will enable the company to in-
crease its production 60 per cent dur-
ing its next fiscal year over what it
has been during the year just closing.
* * *
Chevrolet to Add to Plant.
Announcement is made that the
Chevrolet Motor Co. will soon begin
construction work on a new $100,000
factory building and a $30,000 ad-
dition.
* * 4c
Conlon Acason Asst. Sales Manager.
H. A. Conlon, formerly assistant
sales manager of the Federal Motor
Truck Co., has joined his old "chief,"
John F. Bowman, who is now vice-
president and sales director of the
Acason Motor Truck Co., Detroit.
There is probably no better known or
more successful sales "team" in the
motor truck business, and it has been
a foregone conclusion in truck circles
that Mr. Conlon would eventually fol-
low "Jack" Bowman into the aggres-
sive Acason organization.
H. A. CONLON,
•Prosident and Sales Director Acason Motor
Truck Co., Detroit.
Crane Manager Racine Sundry Div.
R. B. Crane, former sales manager
of the Double Fabric Tire Co.. has
been appointed manager of the Sun-
dry Division of the Racine Rubber
Co., Racine, Wis. Mr. Crane is a
veteran in the rubber business and his
R. B. CRANE.
Manager Sundries Division Racine Rubl»er Co..
Racine, Wis.
past experience fully qualifies him for
his new position. A complete line of
accessories and repair materials are
now being manufactured by the Ra-
cine Rubber Co. to meet the needs of
the trade.
♦ ♦ ♦
Anderson Heads Templar Sales.
Harry W. Anderson has been ap-
pointed general sales manager for the
Templar Motor Corp., Cleveland. O.
He was formerly connected with the
Stutz Motor Car Co. as sales manager.
Charles E. Bailey, formerly with the
Hal Motor Co.. has become assistant
sales manager. The company has oc-
cupied its new plant and the Templar
cars will be displayed during the com-
ing shows.
♦ ♦ ♦
Briscoe to Handle Redden Sales.
Arrangements have just been com-
l)]eted whereby the sale of Redden
Truck makers will be handled hv the
Briscoe Motor Corp., of Jackson.
Mich., which has manufactured these
units in the past. The general offices
have been moved from 1442 Michigan
avenue. Chicago. 111., to the adminis-
tration building of the Briscoe corpo-
ration at Jackson.
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December 1. 1917 M O T O R W E S T Page 29
The Most Remarkable
Automobile Top Material
— Yet Produced
DrideK with its leather finish, will not scratch or chafe — you can
put up your top and feel sure that there ene no marks on it;
nothing to show where a big wrinkle has been strapped down.
DrideK with its leather finish, stands the hard wear that makes
satisfied customers; and greatly increases the value of
any automobile.
DrideK is one of the specialties in the big line of rubberized fabrics
that has helped in popularizing our big line.
Send for samples and prices. They will meet with your approval, and fit well
into your specifications.
L. J. MuTTY Company
BOSTON, MASS.
SCOVEL IRON STORE COMPANY, Pacific Coast Agents
SAN FRANCISCO, CALIFORNIA
Mention •Motor West," Please, When Writing to the AdrertSBer. ^
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Page 24
MOTOR WEST
December 15, 1917
Elgin Increases Production 150%.
With the completion of the main
building of the factory group of the
Elgin Alotor Car Corporation, of Chi-
cago, there will be an immediate in-
crease in the output of the company
from 40 cars per day to 100 cars per
day. In the past manufacturing has
been carried forward by the Elgin
Corporation through the use of many
tents in connection with a compara-
tively small factory building, and a
product of 40 cars per day under the
circumstances was a most remarkable
performance. Hardly four months
have elapsed since C. S. Rieman, vice-
president and general manager of the
company, turned the first spade of
earth for the new building. In the
time intervening there has been
erected a thoroughly modern factory
of brick and steel construction de-
signed along most modern lines for
the rapid and economical manufacture
of automobiles. In addition, there has
been built an administration building.
This is separate from the factory, is
two stories and basement in height,
and is 72 by 110 feet.
♦ * *
Franklin Output Again Increased.
The Franklin Automobile Co., Syra-
cuse, X. v., has increased its output
of Franklin cars to 294 weekly, placing
the company on a 15,000 cars a year
basis. A short time ago the produc-
tion of the company was 242 cars a
week, then it was raised to 285 weekly.
ic ^ 4c
McNaull Tire Plans Expansion.
The McXaull Tire Co. of Toledo,
O., will expand its factory space in
order to make possible the increased
production with which it will meet the
demand for McXaull tires.
Mason Earns 20 Per Cent on Common
The annual report of the Mason
Tire & Rubber Co. for the year end-
ing October 31, 1917, shows gross
sales exceeding $1,200,000 and total
net profits amounting to $181,504.36.
Deductions for income tax reserve,
preferred stock dividends paid during
1917, and preferred dividend reserve,
leave a balance to be put into the sur-
plus account of $104,330.22. This sur-
plus for the year amounts to within a
fraction of 20 per cent on the common
stock. The following directors were
elected at this meeting: C. M. Mason,
D. M. Mason, D. X. Mason, M. B.
Mason, John H. Diehl, and R. W.
MacKinnon. The officials were re-
elected, namely : O. M. Mason, presi-
dent; D. M. Mason, treasurer and
general manager; R. W. MacKinnon,
secretary. The stockholders voted
unanimously to increase the par value
of the preferred stock from $10 to $100
per share.
♦ * ♦
Dodge Rushes War Contract Plant.
The new munitions plant of the
Dodge Bros. Motor Co., Detroit, is
one of the most prominent examples
of the magnitude and speed with which
the industries of the company are rush-
ing forward to meet the demands of
the nations for the means wherewith
to carry on the world war. The day
after a contract for millions of dollars'
worth of special recoil mechanism had
been allotted to Dodge Bros, by the
government, a force of hundreds of
men, teams and machines was on the
ground, excavating and assembling
materials. Over night acres of ground
have been transformed into broad
level floors of concrete. The new
plant will employ thousands.
i
RHITISH FIND THAT MAXWELL CARS COME UP TO REQUIREMENTS.
Out of ttlmut four hundred Maxwell cars delivered to the British Government by the Max-
well Mofi.r Sales Corporation of Detroit there has not been a single car rejected. Stringent regu-
Imtions uuv.-in the British inspertion of motor cars. Ordinarily there is about a 10 per cent reduc-
tion iti th»- rars submitted. That not a single one of the 400 Maxwell cars submitted has been
turned liH<k by the British Gi»vernment six'uks volumes for the efficiency of the factory inspection of
Maxw»ll tH!s. The cars go through two inspection tests before being delivered to the Government
in Lorifioii. All Maxwells are thoroughly tested while being made. When shipped to the Maxwell
br.Tn'fi. No. 149 I^upus Rtre»-t. Pimliro. I^ondon, S. \V., the cars are given another inspection.
New Firestone Wheel Sales Policy.
A new policy in the sale of de-
mountable rims and wheels for Ford
cars has been adopted by the Fire-
stone Tire & Rubber Co., Akron. 0.
Formerly these sales have been made,
through Firestone branches, to both
jobbers and retail dealers. Under the
new plan the F*irestone Co.'s sales-
force will still push the sales of wheels
equipped with Firestone demountable
rims, but their orders will be turned
over direct to the jobbers, who thus
hold control of a much larger and bet-
ter market. The sales campaign
brings the trained experts of the man-
ufacturer to the direct aid of the in-
dividual jobber.
♦ ♦ ♦
Goodyear Profits Doubled.
Reports read at the annual meeting
of the Goodyear Tire & Rubber Co..
Akron, O., developed the fact that
gross sales during the past vear
jumped from $63,000,000 to $lll,6ai-
000 and net profits from $7,003,330.1 K)
to $14,044,206.10 — an increase of 74
per cent in volume and 100 per cent
in profits. And of this volume less
than 1 per cent was contributed by di-
rect war business. All of the directors
were re-elected, as follow^s : F. A.
Seiberling, C. W. Seiberling, G. M.
Stadelman, F. H. Adams, P. W. Litch-
field, H. B. Manton and J. P. Loomis.
The directors in turn elected the fol-
lowing officers: F. A. Seiberling.
president and general manager; C. W.
Seiberling, vice-president and manager
of purchases; G. M. Stadelman, vice-
president and manager of sales ; P. W.
Litchfield, vice-president and factor)
manager; A. F. Osterloh, secretar>'.
W. E. Palmer, treasurer and assistant
secretary: H. J. Blackburn, second as-
sistant treasurer. But one change was
made in the list of officers — the elec-
tion of VV. E, Palmer as treasurer, suc-
ceeding F. H. Adams, who retires from
that office, although retaining his
membership on the board of directors.
♦ * *
Joseph Going to Strafe Kaiser.
H. B. Joseph, assistant advertising
manager of the Kelly-Springfield Tire
Co., has resigned his position to join
the colors. He writes "Motor West"
that he hopes to be back in New York
on the job after having helped to
decorate Unter den Linden with the
Stars and Stripes.
♦ ♦ *
Hunting Represents Garco Lining.
J. P. Hunting has been appointed
special representative in charge of
equipment sales for the General As-
bestos & Rubber Co., Charleston, S.
C, manufacturer of Garco brake lining.
He was formerly connected with the
sales of HofTecker speedometers.
4c 4c 4t
Oklahoma Company to Build Six.
The Oklahoma Six car will be built
by the Midland Motor Truck & Car
Co., Oklahoma, Okla., backed bv $1.-
000,000 of Oklahoma capital. Head-
ing, and president of the company »-
James Aydelotte, oil expert and chair-
man of the/^aU. ^^a*J^.<)f aHfair-
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December 15. 1917 MOTOR WEST Page 25
A(^ Spark Plugs
yPMii%Aah4J^^
Special for Ford Oan V%^ Bognlar for Maxwelli Va" Begnlar for WlUys-OverUnd W' Bognlar for Studobaken
A C OICO A TITAK A TITAK A TITAK
AC Plugs have proven to be the best under all conditions. That is why 80 manufacturers of Automobiles, Trucks, Tractors
and Aeroplanes use them for regular equipment. The leading race drivers are using them. Your motor will not give its best
performance unless equipped with AC. You will come to them in time. Why not buy a set now and note the improvement?
CHAMPION IGNITION CO., Flint, Mich., U. S. A.
'! r -wi. imiii . ■ 'iiiii'.iii .ii'iiii iM' II inni ini>i:j'<i iu^im-i iiiI'imith ii ihiT:i!iiiiiiiiiii!:i;jiuii!'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiilin^
flTe stop Rear Axle Trouble ATb
BAILEY BALL THRUST
BY
INSTALLING
THE
At Left (Gear Side) of Ford and Chevrolet 490 Differentials
TO REPLACE FLAT THRUST WASHER
Bear axle breaks and difficulties are caused chiefly by the flat thrust washers at left (gear
side) of differential wearing thin and causing drive and pinion gears to get out of mesh. These
flat washers, having but a sliding contact, cannot help but wear thin — creating great loss of
power and wear and tear on entire car.
But the BAILEY BALL THBUST BEABING made of carefully heat treated materials
and containing eighteen Vi-inch highest type balls, cannot wear thin, hence they keep gears
in proper mesh, make them run smoothly and last indefinitely.
The Bailey bearing, by reason of the things it does, reduces friction in gears, consequently
""p T» n « 11 conserves power. Having a capacity for six times the maximum thrust,
Thnist BeariM ®^®n^ bearing bears an unqualified guarantee that it will *' stand up"
Oaaranteed. under all conditions and hardships.
Dealers, repairmen and garagemen quickly recognized the advantages of a bearing of this
type, and the profitable replacement business, as well as added prestige by installing Bailey Ball
Thrust bearings.
Those not already carrying the Bailey in stock will promote their own interests by communi-
cating with any Coast jobber for further details.
Sold through dealers and jobbers only. List price, $3.75.
GEO. D. BAILEY CO.
dlb 1116 S. Michigan Avenue Chicago, III ""'^''^ SIR
.'iiiriii^ mill" iiliiiiiiiiiii"!:'; Ill- ir iii'i m r r ti i' ;" i, ' ; c : i ' ' i ' ^ i n 1 1 ; r |>J:ii:ii \\r I'li'il'iN': i',;,;i;iii:ii:i i :i M iii II a ii ,iiliilliiiiiihiiiii;i,;ini,iiiiii,ii:i, ' 1 1 ' ' n , ,' m: |i 1 1 1 ii ,i i ii|i ii , , iii|.'i;iii,i' / 1 1 1 r i I'v iillliillJiiii;ii:ii!i!;ii;tiiiiiiiiii(ij|
.M« iin«»r. Mmk.!' \Ve.st ■' PIrasr When Writing t(» the Advertiser
An Exact Replace-
ment. Fits to a
lOOOtn
part of
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Page 26
MOTOR
WEST
December 15. 191 1
Dodge Light Delivery Car Out.
The first Dodge Brothers light de-
livery cars destined for the Pacific
Coast territory are being placed in the
hands of the dealer agencies in the
principal cities in this section. The
new commercial model is priced at
$885. Except that various parts have
been strengthened the new Dodge
light delivery car is the same in speci-
fications as the standard passenger car.
The new light truck has a carrying
capacity running as high as 1,500
pounds. The springs are stronger than
in the Dodge passenger car. the tires
are 33x4 inches all around and the
steering knuckles have been made
sturdier. The steering wheel is set
at a higher angle to give more room
for loading space and the gasoline tank
is under the driver's seat. The frame
has been strengthened and lengthened,
giving a loading space of 72x43 inches
back of the driver's seat, though the
Dodge wheelbase of 114 inches is re-
tained. Gear ratio is 4 to 1. The
commercial car body is of pressed steel
throug'hout, with permanent top and
cab.
4c * «
New Overland Prices Cover Tax.
The Willys-Overland Co., Inc., To-
ledo, O., has announced new prices on
all models, effective Nov. 1. The
model 90 light four chassis touring
type will sell at $795, the roadster at
$780, the countr>' club at $840 and the
new sedan at $1,240. The eighty-five
touring car will be priced at $930 and
the eighty-five six at $1,130. Willys
and club sixes will sell at $1,365.
W^illys-Knight four touring cars and
eights will sell at $1,525 and $2,000 re-
spectively. The new prices are all tax-
free.
* Hi Hi
Philadelphia Batteries on Liner.
The monster ocean liner "V'aterland"
and also the other German merchant-
men taken over by the U. S. Govern-
ment are being equipped with Phila-
delphia storage batteries for lighting,
telephone, interior communication, etc.
Walter S. Cranmer, formerly connected
with the Waverley Electric Co.. In-
dianapolis, and the Woods Motor
Vehicle Co., Chicago, has been ap-
pointed, assistant manager of sales of
the Philadelphia Storage Battery Co..
Philadelphia.
« 4c 4c
Continental Motors Cash Grows.
The Continental Motors Corp., De-
troit, Mich., now possesses a larger
cash balance than at any time for sev-
eral months past, according to informa-
tion sent out by the company to stock-
holders and which was the harbinger
of a 2 per cent dividend payable Dec. 2.
* * *
Morse Represents Willys-Overland.
E. C. Morse, formerly vice-president
of the Chalmers Motor Co., has joined
the organization of the Willys-Over-
land Co., Toledo, O., and will act as
special representative at Washington
on all government matters for that
company and its subsidiary companies.
Goodrich Buys Coal Mines.
The B. F. Goodrich Co., Akron, O.,
has purchased the Wheeling Valley
coal mines at Bellaire, O., with the
purpose of using the entire output of
the mines. The purchase cost was ap-
proximately $150,000. The new coal
mines will protect the company from
a shutdown of its plants enforced by
a possible coal shortage.
* ♦ *
Studebaker Additions Nearly Ready.
The additions to the plant of the
Studebaker Corp., South Bend, Ind.,
costing about $2,000,000, are rapidly
nearing completion. All the new build-
ings are constructed of reinforced con-
crete. Among the additions are a four-
story dry kiln, which will cost about
$75,000 and is said to be the largest
plant of its kind in the country.
* * *
Roman Joins the Colors.
Another of the well-known auto-
mobile men who have recently ac-
cepted commissions in Uncle Sam's
M A.I OK C. C. HOMAN,
Formerly Viee-Presidi'nt in Charge of .Sah'S,
HAL Motor Car Co.
oversea army is Major C. C. Homan,
formerly vice-president in charge of
purchasing of the Hal Motor Car Co..
Cleveland. O. Major Homan is one of
the best known purchasing men in the
industry, having been connected with
the Overland and other large firms in
this capacity. He is now under orders
from the War Department, and is ex-
pected to go across very shortly.
* ♦ *
Marathon Tire Ad Man in Camp.
Stanley M. Cramer, of the advertis-
ing department of the Marathon Tire
&: Rubber Co., Cuyahoga Falls, O.,
has gone to Camp Sherman, Chilli-
cothc. O., with the Akron contingent.
* ♦ ♦
Shockey, of Denby Sales, in Service.
Lieutenant H. G. Shockey, presi-
dent of the Denby Detroit Sales Co.,
has gone into service in command of
a motor truck company at Camp Cus-
ter.
Combined Motors Corp. Formed.
The Combined Motors CorporatioiL
of Chicago, has been chartered under
the laws of the state of Illinois, to
combine the business of the Bour-
Davis Motor Car Co., manufacturer^
of the Bour-Davis motor cars ; Shad-
burne Bros., of Chicago, manufactur-
ers of the Shadwyck Six; the Dixie
Motor Car Co., of Louisville. Ky
manufacturers of the Dixie Flyer, anc
the Collins Body Co., of St. Louis
Offices of the company have been es-
tablished in Chicago and St. Loui?.
The officers and directors of the com-
pany are : B. L. Craig, president of
the Collins Body Co., president ; L. A.
Shadburne, of Shadburne Bros., vice-
president; H. P. Brown, treasurer;
William Ewald. assistant secretan.-;
Alexander Hoyt, chairman of the Ex-
ecutive Committee; C. J. Hour. F. D.
Hartman, \V. L. Shadburne and Elmer
F. Adams, directors.
♦ ♦ *
Silvex Re-incorporates for $2,000,000.
The Silvex Co. has been re-incorpor-
ated under Delaware laws with a stock
capitalization of $2,000,000, of which
half is common and half, preferred
stock. The board of directors, as at
present constituted, includes E. H.
Schwab, president; J. H. Ward, E. B.
Turn, W. M. Davidson and W. H.
Lumpkin. The company will soon be
settled in its new plant at Bethlehem,
Pa., which is a modern concrete and
steel factory, equipped with new ma-
chiner\' equipment.
♦ ♦ ♦
Matlack Will Head Globe Tire.
J. C. Matlack, who resigned a short
while ago as secretary and general
manager of the Ajax Rubber Co., has
been elected president of the Globe
Rubber Tire Mfg. Co., Trenton, N. T.
Following his retirement from the
Ajax. Matlack became connected with
the American Writing Paper Co. He
will, however, relinquish all connection
with the latter company to devote his
entire time to the Globe company. His
headquarters will be in New York,
♦ 4t «
Marathon Tire Sales Grow.
The Marathon Tire & Rubber Co.,
Cuyahoga Falls, O.. enjoyed during
the three months of September. Octo-
ber and November a volume of sales
which was 60 per cent greater than
that handled during any similar period
of any previous year in the company's
history. The factory has been behind
orders for some time and the spring
delivery orders now on the 6rm's
books are about 80 per cent greater
than those received at this time in any
previous year.
Fonda With United Motors Service.
P. H. Fonda, formerly connected
with the service department of the
Dayton Engineering Laboratories com-
pany, has joined the forces of the
United Motors Service. Inc., official
representatives of the Delco. Klaxon
and Remy companies, in the capacitv
of office manager. His headquarters
will be at the general offices of the
company in De|i*^it.
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December 15. 1917
MOTOR WEST
Page 27
m
t
Twr
tire pressure
holiday box ga]
<no price sho
arreptable gift.
It will be a CO
minder of the
the recipient ui
hiniHflf money.
AT YOU
THE TWITC
1215 MIG
CHICAGO
GI-FT
for a
MofeRjSr^
For Motor Truck Upholstery
«B«.w.a.MT.o»r
TRUCK SPECIAL
Satisfactorily meets the scarcity-of-leather situ-
ation. Costs less than even the poorest split
leather but wears better.
Comes in 60-yard rolls, 50 inches wide. Cuts
in multiples without waste.
Vou should use it to save money.
You should use it to save leather.
It is waterproof, washable — and its fine leather
appearance and "feel" leave nothing to be
desired.
Write for Truck Special Booklet,
Samples and Prices
Du Pont Fabrikoid Co.
WILMINOTON, DEL.
Works at Newbnrgli, N. Y. and
Fairfield, Conn.
Canadian Office and Factory:
Toronto
World'a Largeat Maken of
Leather Suhatitutea
CLYDESDALE
Motor Trucks of % Ton
to 5 Ton Capacity
THE CLYDE CARS CO., Clyde, Ohio
M^ LOWE
ALL YEAR RESORT
SAVE GASOLINE
and help win the war
by uting Pacific Elec-
tric Red Cars. Swift,
frequent, comfortable.
Cheaper than your
automobile.
Beautiful Autumn weather
and scenery above theclouds
GO NOW
ROUND TRIP FARE
$2.00
Five trains daily at
convenient hours, from
Main Street Station,
Los Angeles
SECURE FOLDER
PACIFIC ELECTRIC RAILWAY
Mrntirn "Motor West." Pleasf, When WritiiiK to the Advertiser
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Page 28
MOTOR WEST
December 15. 1917
Jjew Jhlngs in the
R
STEWABT AUTOOUABD TIBE GAB-
BIER FOB FOBD CABS.
This model of Stewart Autoguard is <le-
signed especially for Ford cars. It is
furnished with special brackets which
make it possible for dealers to install the
Autoguard on Ford cars in a short time.
There is no cutting of metal or drilling
of holes necessary to make the installa
tion.
The Stewart Autoguard Carrier, besides
being an Autoguard, includes a tire car-
rier, tail lamp bracket and license plate
bracket. The tire carrier w^iJl hold two
STEWART AUTOUr.VRn AND TIIiE CARRIER.
tires. Four straps are j»rovided. The
brackets which hold the tires, and to
which the straps are secured, have two
slots. This permits the car owner to strap
one or two tires securely in place.
The Autoguard feature of the device is
a real guard for the car — not a common
bumper. It has a rigidity combined with
springiness not found in the ordinary
bunjper. The channel bar is nuide of high
carbon steel; the sj)ring members are made
of high carbon spring steel. The shock
absorbing members consist of two full
elliptic springs. This type of spring is
found to be superior to the coil spring
type. They have more than double the
range of sj>ring action and still have suf-
ficient rigidity to resist efTe<'t and absorb
heavy shocks. These springs, which fit in
the channel of the Autoguard bar, extend
away over towards the ends of the bar,
where great strength is needed, for most
shocks resulting from collisions are re-
ceived at the ends of the Autoguard. The
device sells at $12..>(K complete.
THE HANDY TEBMINAL.
A. E. Francis, president of the Francis
Hand (\).. develand, O., has recently pat
ented an<i placed on the market a terminal
that eliminates all terminal troubles. Tlie
Han<ly Ternjinal is really a cable terminal
and spark plug terminal all in one.
The jaws of the Handy are tlireaded on
the inside and engage the threuls of tlie
^park ]»lug j'enter bolt. <>no motion raiNC-
tlie ring, compresses tin* <te«'l «*prini;. re
ccessories
leases the terminal and lifts it from the
spark plug. There are no nuts to tighten
or loosen or fish out of the drip pan. No
tools are required, and the terminal can
be attached or detached in one second.
The Handy can't work loose- — the great-
er the vibration the tighter the jaws of
the Handy grip, and the better the elec-
trical contact. The method of fastening
the magneto cable insures a permanent
connection. The ferrule is fitted to the
cable and the stripped wire firmly held by
a copper clip, making a non-soldered con-
nection that can 't work loose.
The Handy is made in three sizes to fit
every make of spark plug, and sells for
2oc each.
BUBNS KEBOSENE AND SAVES
MONET.
The distinctive feature of the Detroit
Kerosene Carburetor, which is manufac-
tured by the Detroit Kerosene Carburetor
Co., Kresge Bldg., Detroit, is that it at-
omizes the kerosene into the finest possi
ble spray before vaporizing it, thus re-
<lucing the amount of heat necessary to
complete vaporization.
Surrounding the kerosene fuel inlet
an<l jets is a pre-heater which raises the
temperature of the fuel as high as pos
sible without vaporizing it. The result-
ing gas is thoroughly dry. and will not
precipitate in the intake or cylinders.
There are two venturi tubes and two
jets, one for low speed, the other for high.
The small venturi is operating at all times,
NEW DETROIT KEROSENE (WRBCRETOR.
and by the use of the sliding venturi as
the velocity increases the second jet is
cut in automatically and operates at the
higher speeds.
Ciasoline is used in starting, and its use
is continued sut!iciently long to raise the
temperature of the kerosene to the point
where it will vaporize properly.
In actual tests on a Ford car a saving
in fuel of 76 cents per 100 miles was se-
cured. The Detroit Kerosene Carb\iretor
is listed at $'J2 f.o.b. Detroit, including
^as tank, tiexible tubing, l)rass tube and
couplings, ready to be attached.
peld
STEWABT SPEEDOMETEB FOB
CLOSED FOBD CABS.
Model loO-C of Stewart Speedometer .?
designed especially for Ford Sedan aur
Coupelet models. It combines all of tb*
good features of the regular niodeL bat i*
furnished with special flange for instaUn
tion on inclosed cars wliich do not carT>
an instrument bfTin-d. The plate is in
stalled to the cowl by means of two nickel
head screws. It is not necessary to alter
the car in any way. All difficulties of 11
stallation have been eliminated by tht
very unique design of this model. The
STEWART SPEEDOMETER FOR rLO.SEI*
FORDS.
black enamel flange and black faoe«i ir.
strument harmonizes with the fittiujj^ t'f
the car itself. The speedometer looks as
though it were a [»art of the car, not an
after-thought addition.
The instrument i»* built on maj^uet it-
type, with 60-mile capacity rotating spt»e«i
dial. The Stewart Odometer consists of
100,000-mile season register and lOO-inile
trip register. The trip register can be
easily reset to any mile or tenth of a mile
without disturbing the season register.
The retail price is $11.75.
A NEW PBACTICAL TOW I.INE.
The Auto Parts Mfg. Co., Milwaukee*.
Wis., has developed a very eflfective tow
line, j)ossessing exclusive features that
make it one of the most practical that has
yet been brought to our notice. These
tow lines are made from either manila
rope or substantial steel cable and have
a patented non-slip buckle at each end
(a special feature with the **Badger'*',
which makes the simplest and most effeo
tive fastening method possible. To make
a connection it is only necessary to loop
the rope through the buckle at any jM^int
dcsirtMl, and set the hook between the
looj*. then pull. The harder you pull, the
firmer becomes the grip. The ** Badger * *
tow line presents a very timely sales offer
iiii:, and the manufacturers rep<:»rt ex
cellent sales.
.Ian. 1 — New* York Show Number. Jan.
!'> — Chicago Show Number. Feb. l."> — S:in
Fraiuisco Show Number.
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December 15. 1917
MOTOR WEST
Page 29
THREE BIG ISSUES
0/
Motor West
January Ist
New York Show Number
January 15th
Chicago Show Number
February ISth
San Francisco Show Number
LAST ADVERTISING FORM FOR EACH
ISSUE CLOSES TWO DAYS
IN ADVANCE OF PUBUCATION DATE
Motor West Publishing Co.
LOS ANGELES, CAL.
once properly installed ask
only one favor of you, viz. :
to leave them alone.
They last as long as your
pistons and crank shaft — a
real investment.
They insure perfect and vig-
orous combustion of all the gas.
Let us educate you up to
Herz Plugs. They're $1.50
at your dealer's, or
$150
at your dealer's
or
HERZ & CO.
245 W. SSth St, NewYirk
PISTON SERVICE
Light Weight, Any Make
Cast Iron Putoos
Are the BEST by TEST
FINISHED
SEMI-FINISHED
or ROUGH
LARGEST PRODUCERS IN THE WEST
W. H. JAHNS AUTO MACHINE WORKS
908-912 West Pico St. Los Angeles, Cat.
.Ml iitioii ■ Motor Wfht.
r'lra.se, When Writing to the Advertiser
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Page 30
MOTOR WEST
December 15. 1917
Mr. Car Dealer:
''TRADE IN'' CARS MAKE
READY SELLING TRUCKS
THE L & B truck converting unit will turn your slow-moving used cars into salable
ton and a half, two ton or larger, trucks. L & B will make up units for any
specified chassis, avoiding the fault of trying to fit a Studebaker frame to a Ford size
attachment. This factory service to car dealers irons out the obstacle in the truck-
converting road to used-car profits. Torbensen Internal Gear, Sheldon Worm type and
Chain t3rpe Axles, in 1 Vi and 2-ton sizes, in stock. Larger sizes to order.
IVrite today, tell us what you have on the floor, and We
will advise cost of making up units to correspond : :
L & B TRUCK MANUFACTURING CO.
LOS ANGELES
OfHce and Salesroom: 1416 So. Los Angeles St. Factory: 54 S. Boyle
SOME ATTRACTIVE TERRITORY OPEN — ^UBERAL DEALER DISCOUNTS
Getting Maximum Service From Inner Tubes
WAYS AND MEANS of procuring
the longest service from inner
tubes is the theme of an educa-
tional campaign instituted by The B. F.
Ooodrieh Kubber Co. in the interests of
war economy.
Tndue haste in replacing a punctured
or blown-out tube is responsible for a mul-
titude of these **8in8. " The most com-
mon mistake is pinching the tube. The
tube is inserted in an uneven or twisted
nmnner. This causes it to overlap or
wrinkle, with the result that in a short
time it will cut through where it has
been overlapped and a leak develops. The
same trouble is also caused sometimes by
putting a new tube into the tire just as it
is taken from the box. When the tube is
apj)Iied after mounting, there is such an
inrush of air that it will often buckle up
the tube, thereby forcing a tiny section
beneath the bead spreader.
Especially will this occur if the valve
stem is not pulled out to its proper posi-
tion. The operator should proceed slowly
when applying the tube. Before putting
it into the casing it should be given a
couple of "shots" of air, then it should
be applied carefully, the inside — the side
on which the stem occurs — being always
kept inside. WTien it is in the casing it
should be "talced" carefully and the
fingers forced all around the tire to make
sure that the talc has been evenly dis-
tributed, and then, before the loose bead is
aj>plied, the tire should be given a little
more air — enough to round it out nicely
and prevent pinching.
The motorist should be cautioned against
using too much talc. There are several
powders procurable for keeping the tube
from sticking to the casing, among these
being soapsfone, graphite and talc, but
the use of too much of any of these proves
disastrous and a collection of substance in
one j)lace eats into the rubber. If, on the
otiier hand, no powder be used, it will be
only a short time before the heat generated
will cook the tube.
I'nder-inflation is equally injurious to
tubes. When the under-inflated tire passes
over a stone both casing and tube are
jolted against the rim and sooner or later
a leak will develop. All tires should be
inflated to the standard prescribed by
manufacturers.
If a tire deflates suddenly the car
should be stopped immediately, as continu-
ous running means that the casing must
^lip circumferentially, ripping the valve
stem out and tearing the tube.
Sand in a casing is another cause of the
lui nation of a tube. It very often happens
that a motorist, while repairing a punc-
ture on a road, permits the tube and cas-
ing to pick up particles which create a fric-
tion later and eventually tiny holes, which
will scarcely show w^hen the tube is sub-
merged in water, assert themselves. Then
the motorist runs to the dealer and charges
him with selling a porous tube.
Putting undersized tubes in casings is
a coiimion fault. This strains the tube,
makes the expansion all one-sided — on the
tread side of the tire — and generally re-
sults in a sonorous blowout in No Man's
Land.
Sunlight is a natural enemy of inner
tubes. The sunlight, and any bright light
for that matter, dries out the tube and
makes it brittle and unelastic. It is then
known as a ** macaroni" tube. A cool
dark place is the proper refuge for the re
serve tube. The effect of grease and oils
on tubes is well known.
A habit of motorists to carry tubes un-
protected in tool-boxes is often responsible
for much subsequent trouble. Tools are
being bounced against it as the ear bounds
along, its sides are chafed and become
worn. It is weakened before it is even
inserted in the casing. All tubes should
be carried in a waterproof bag or well
wrapped in newspaper. Use of space under
the seat near the battery box for reserve
tubes has its penalties, too. Aeid from
the battery frequently splashes over and
douses the tube, and from that moment
on deterioration starts.
NEW AMAZON TIRE ANNOUNCED.
A most graceful and distinctive Ribbed
Tread Tire has just been announced by
the Amazon Rubber Co., Akron, O. A
glossy jet black body with a circling snow-
white stripe on the sides gives the tire a
touch of ultra-distinction and adds char-
acter to any car. The new tire has the
same wonderful wear-resisting tread as
the regular non-skid which the company
has been producing and is also reinforced
on the side walls with extra fabric breaker
strips for protection against blow-out?^
This anti-blowout feature is claimed to be
exclusive in Amazon tires.
SPECIAL FIBESTONE PATCH FOB
JOBBERS' DISTBIBUnON.
To meet the demand created by the
many jobbing houses of the country for
a special blow-out patch designed for dis-
tribution through them exclusively, the
Firestone Tire & Rubber Co., Akron, 0.,
announces the production of a full-sized
patch of this description, especially dc
signed. Deliveries of this addition to the
conjpany's accessory line are already be-
ing made, according to C. H. Gerhold.
Western manager of the Firestone Com
pany 's accessories sales division.
December 15. 1917
MOTOR WEST
Page 31
HOTEL ST. FRANCIS San Francisco
Cmnimr of ihm City* a Lifm and Color
EUROPEAN PLAN FROM $2.00
Management - James Woods
DENBY
MOTOR TRUCKS
Pioneers of the internal - gear drive
Denby trucks are built in 1, 2 and 3 ton capacities,
and with bodies for every line
DENBY MOTOR TRUCK COMPANY
DEFT. H. Detroit, Michigan
»j%aL
It's A Mistake
to buy an engine which depends upon bat-
teries for ignition : because your engine 's
ability depends more upon your ignition
system than upon any other factor.
It is essential, then, that you select only
the most reliable ignition method.
Magneto ignition has proved to be the
most reliable method, and the most relia-
ble magneto has proved to be the
BOSCH MAGNETO
The ignition system which has been on the win-
ner of every worth-while contest of motor cars,
motor boats, motorcycles and aeroplanes.
BE SATISFIED SPECIFY BOSCH
Write for Catalogue
BtMch Magneto Co. -:- New York
Coaai Branch: 1324 Van Nm»a Avmnum, San Franciaco
Coast Distributors: E. A. Featherstone. Los Angeles
Ballou & Wriffht, Portland and Seattle
Kimball - Upson Co., Sacramento
FORD CAR OWNERS USE KEROSENE
(Coal OU)
One Mile on Kerosene Costs Lett than i y ^^"^
One Mile on Gasoline Costs From 1 1 4 to 1 > j centt
BUY A DETROIT
KEROSENE EQUIPMENT
Save SO'f Price of Equipment $22 f.o.b. Dstroit
30 days Trial or MONEY BACK — ACT PROMPTLY!
Thste are days of strict economy
DETROIT KEROSENE CARBURETOR CO.
KRESGE BLDG. DETROIT
Department 16
I
Mention "Motor West," Pleast. When Writinjr to the Advertiser
VULC7INIZERS
all ute conTenient and economical gasoline. The heat is anto-
matically regulated. They are built in all sises.
DEALERS: Order from your Jobber today. If he can't supply
you, send us his name.
ADAMSON MFG. CO., East Palestine, Ohio
Digitized by OQIC
Page 32
MOTOR WEST
December 15. 1917
r
The technicalities of tire con-
struction do not interest you.
It isn't what goes in but what
comes out of a tire that counts.
Well, anywhere from 8,000 to
10,000 miles is a common Kelly-
Springfield performance.
Kelly-Springfield Tire Co.
Executive Offices
Seventh Ave. at 57th St., New York.
General Sales Department
1900 Euclid Ave., Cleveland, O.
Salt Lake City, Utah — The Ephraim Motor Co.. capital
$9,000, has been incorporated by Andrew Armstrong, T. C.
Hill, Anna K. Armstrong, Lydia Armstrong and Effie Hill.
— Newton M. Myers has moved his motor truck top fac-
tory to 231-235 Spring St. — Arthur L. Willard has pur-
chased an interest in the Stewart & Young Sales Co.. which
handles several lines of accessories and attachments.
* * *
Missoula, Mont. — The Missoula-Buick Co., capital $25,-
000, has been incorporated by F. A. Williams, M. L. Lyman
and E. F. Barnes.
* * *
Tucson, Ariz. — The Babbitt-Poison Co. of Phoenix,
state dealer for Stutz, Marmon, Pierce-Arrow and Chan-
dler cars, has opened a branch sales room here.
* * *
Phoenix, Ariz. — The Leach Motor Car Co. has secured
the Reo car agency for the state of Arizona from the
D. L. S. Skelton Co. of El Paso, Tex.
* * *
Martinez, Cal. — A. W. Sloan, Buick dealer for Contra
Costa County, has secured the county agency for Racine
tires from the Power Rubber Co. of San Francisco.
* * *
Bakersfield, Cal. — The Kern county agency for Grant
cars has been taken over by Harris Bros.
* * *
King City, Cal. — Eugene Tabbott has purchased
Brandt's Garage from Steglich & McKinley and in partner-
ship with John Gonzales will operate it as the Los Ositos
Garage.
* * *
Portland, Ore. — The Northwest Auto Co. has increased
its capital stock from $30,000 to $60,000.
4c 4c 4c
Stockton, Cal. — The San Joaquin Auto Co., Winton and
Chandler dealer, has added the Hupraobile agency for
San Joaquin county.
4c 4t 4c
Oakland, Cal. — The Record Tire Co. will move to new
and larger quarters at Twenty-third and Broadwav.
4t * *
Turlock, Cal. — Tesman & Brown have taken the Chan-
dler car agency for Stanislaus countv.
4c 4« *
Martinez, Cal. — A. W. Sloan has taken the Buick agency
for all of Contra Costa county north of Richmond.
* * 4c
Riverside, Cal. — A. F. Isaacson, former Oldsmohile
branch manager, has taken the agency here for the Jor-
dan car, with headquarters at the Mission Garage.
'^Bxfbe' Batteries
DISTRIBUTORS
We Repair all makes of Batteries, Generators,
Coils, Magnetos and Starters
PROMPT ATTENTION GIVEN TO COUNTRY TRADE
Harry W. Harrison
F^S971 831 LOS ANGELES ST. Main 6582
-M. iiti«)
n •Motor West." Please, When Writing to the Advi-rtiser DigitiZGCl bV
Google"
December 15. 1917
MOTOR WEST
Page 33
This company has an attractive proposition to
offer desirable distributors and dealers in Pacific
Coast territory.
IJ^-ton Truck . .$2100.00 3^-ton Truck . .$3000.00
2-ton Truck 2400.00 5-ton Truck 4200.00
Light Tractor $2500.00
Heavy Duty Tractor 3800.00
ACASON MOTOR TRUCK COMPANY
DETROIT
|m|arroun
A car of popular price, designed
by Ray Harroun, in which a new
type of four-cylinder motor develops
revolutionary power and efficiency.
Harroun Motors Corporation
General Offices, Detroit Plants, Wayne, Mich
BE UP-TO-DATE ON TIRE CARRIERS
A ...
The strap kinds are ob-
solete and unsightly.
«
The Sly interchangeable
— Ford or Chevrolet
quickly — neatly does the
trick — ^take any casing
or demountable — cost no
more. Beware of imita-
tions. If your Jobber
doesn't list, write us for
complete catalogue — of
real Carriers and "Bet-
ter Springs."
NEW EM SPRING ft SPECULH CO.
890 Woodward ATenue,
Detroit, Bfich.
A
PEX
Motor Oils
THE HIGHEST POINT OF EFFICIENCY
Gasoline "with the Punch"
PUENTE OIL CO.
Oldest Refiners and Producers on the Coast
^^Six
''The Car of the Hoar''
Big, Beautiful, Impressive, Powerful, Dependable,
Economical
"Bmlt Uke a Watch"
4-PassenS0i' Roadster
S-Passenser Tourins Car...
Suhjmct io Changm Wiihoui Noiicm
$109S
Write for descriptive catalogues
Elgin Motor Car Corporation^"
CHICAGO
S. A.
Quality in Motor Trucks
It hss been our endeavor to create a commercial vehicle
that would excel first of all in the quality of the material
used, and second, in the economy of its operation.
Our reputation for producing the roost lasting truck is
recognized by our many users. ::
We offer for your convenience, the following sizes:
Uz Ton 2 Ton 3^2 Ton 5 Ton 7 Ton
HURLBURT MOTOR TRUCK COMPANY
133d St. auid Harlem River k New York. N. Y.
Mmtion "Motor Wtst." Please. When Writinjr to tJie Advertiser
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Page 34
MOTOR WEST
December 15. 1917
€€
Asphalt-Base
Oil Ideal
Lubricant ^^
Ford
— E. I. Veitch, Oakland — "California asphalt-
base oil forms an ideal lubricant for a Ford
car.
Studebaker
— Studebaker Garage, Stockton — "having used
Zerolene for over six years, feel justified in
recommending it to users of Studebaker cars."
Dodge
— McArthur Bros., Phoenix — "have used Zero-
lene exclusively in all our Dodge Brothers
cars.
Oakland
— Oakland Auto Sales Company, Portland —
"Zerolene has proved a satisfactory lubricant
in our Oakland cars."
ZEROLENE
Tie Standard Oil for Motor Cars
Endorsed by Leading Car Distributors.
— because the records of their service depart-
ments show that Zerolene, correctly refined
from Califomia asphalt-base crude, gives per-
fect lubrication — less wear, more power, least
carbon deposit.
Dealers everywhere and at our
service stations.
Standard Oil Company
(California)
Seattle, Wash. — The Breeze Auto Truck Tire Co.. capi-
tal $100,000. has been incorporated by H. J. Breeze, and
William S. Worden. — The Brigham Motor Car Co. has
brought its Smith Form-A-Truck and used car depart-
ments together under one roof in the company's new
building at 513 E. Pike St.
* * *
Mt. Vernon, Wash. — The Tyson Garage has been incor-
porated for $20,000 by R. L. Tyson and M. Heller.
* * *
San Pedro, Cal. — David Keighteley has purchased the
interest of L. J. Harris in the two local garages operated
by Harris & Phillips, Chalmers and Buick dealers.
:<( ♦ 4c
Los Angeles, Cal. — The Damon Specialty Mfg. Co.,
manufacturer of Xonolio polish, has located its headquar-
ters in the building at Eleventh and Figueroa Sts., formerly
occupied by the Pearl Motor Car Co.
* * *
Redwood City, Cal. — The Buck & Fitzpatrick repair
shop will be enlarged by the building of an addition to
cost $2,700.
4c 4c *
HoUister, Cal. — The Overland and Willys-Knight car
agencies for San Benito county have bqen taken over by
P. J. Williams.
4« * 4c
Tacoma, Wash. — The Tacoma Tire Service Co. has
changed its name to Tacoma Tire Co. — The headquarters
of the Tacoma Speedway Association have been moved to
2140 Pacific Ave.
4( 4c 4c
Reno, Nev. — Scott & Hays have taken the King car
agency.
« 4c 4(
Yerington, Nev. — G. D. Eraser of the Yerington Garage
has purchased entire control from H. W. McNeil.
4( 4( 4c
Carson City, Nev. — The Turbine Muffler Mfg. Co. has
been incorporated with $50,000 capital stock bv R. C.
Savage, J. G. Ellis, William Muller, J. Smythe and P. B.
Ellis to manufacture automobile parts.
4« 4c *
Oakland, Cal. — L. M. Griffin, Cole agent, has appointed
Samuel Keeny to handle the sales end and will act as
chief executive, while the firm name will be changed to
Cole Motor Car Co. — Berger Bros.. Alameda county deal-
ers for Gates Half Sole tires, will open a new store at
2201 Broadway.
* 4c *
Roseville, Cal. — Edward Carson has purchased the Al
Moore (Parage.
* * *
Fresno, Cal. — The Fresno Lubricating Oil Co. has been
opened by John Dougherty to sell automobile lubricating
oils and greases.
* * *
Sacramento, Cal. — The J. J. Jacobs Co., Studebaker
dealer, has occupied its new four-story building here.
'The Light That Shows the Road''
)
S & M LAMP CO.
The S&M is the only
Spot-Lite on the
market that complies
with the California
State Law.
SAFETY niST-UY AN SIM
For sale by all Job-
bers and Dealers of
Automobile Accesso-
ries.
SS8413
117 West 36th Place
LOS ANGELES
Mention '"Motor \V«st." Please. When Writing to the Advertiser
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December 15, 1917
MOTOR
WEST
Page 35
INTER-STATE
The best light car on the market today.
Economical in every way, and tremen-
dous Power. Once an inter-State owner
always an Inter-State owner.
WRIGHT MOTOR CAR CO.
1001 SOUTH HOPE ST.
AS772
1 127
"^'•'•CAMBRIA SPRING CO.
Incorporated
-WE SAVE YOU MONEY"
FS233
Wheels and Rims
Tire Racks and Platforms
All Hakes in Stock
Wholesale and Retail
AUTO AND TRUCK SPRINGS
Demountable Rinna Sold suid Applied
Sprins Steel Bumpers
SPRINGS REPAIRED. FORCINGS AND FRAMES STRAIGHTENED
Factory: 913-921 So. Santee St, Los Angeles, Cal.
Office: 916-918 So. Los Angeles Street
LYMPIAN
MOTOR CARS
114 inch wheel base, cantilever rear sprinp^s, full floating
rear axle, vacuum g^asoline system and factory e(|uipment
that includes a six>tlig:ht, a bumper, a motomrter, an ignition
lock and an extra rim.
37 H. P. motor — smooth runninjr and quiet. Qmsisteiitly
gives 18 miles per gallon. Full streamline body — double
curve design, slanting windshield.
Write for (haUr propoitiiion
$965
/. o. h. factory
OLYMPIAN MOTORS COMPANY, Pontiar, Mich.
p--— __---„ M^^ I
Save the Nation's Gasoline with the
SUNDERIVIAN 9Q
Vacuum Carburetor
This price mainlains on Ford and Mela models
Other cars $8 and $10. depending on fittings necessary
This perfect carburetor will save you, no mstter what your csr,
from 30 to 50% in your gssoline consumption. At the ssme time
it will give your motor power, speed and flexibility beyond your
fondest hopts.
It's your dutv to your country to ssve gssoline when you csn.
It's s desler's duty to promote the ssle of sn instrument thst will
cheapen the cost of running s csr.
Send in jour orders now— Fall is a big carburetor season
SUNDERMAN CORPORATION
17 Chambers Street (Dept. C) NEWBURGH, N. Y.
Western Office: 408 Kresge Bldg., Detroit.
RIVES AUTO PEDAL
NeTerslip Pads $1 per Set
< INC LUSIVE >
Cover the entire Field— Rubber Vulcsnized
through snd locked securely to the metal.
Cm. I. Ihns Kfi. Ci.. lie. 2117 WMhnm IMi.. Riw Tirt
PRESSED STEEL PARTS FOR
AUTOMOBILES AND TRUCKS
ESTIMATES CHEERFULLY FURNISHED
The Bossert Corporation
UTICA
NEW YORK
GRUSS AIR SPRINGS
Tho Luxury Shock Absorber for Quality Cars at
CARTER & VANBERG'S
Bdwy. 8306.
775 To^ne Ave.
LOS ANGELES.
MOTOR WEST
Reaches a larger percentage of dealers than
any automobile publication circulated on the
PACIFIC COAST.
Mtntion 'Motor West." IMi'aso, When Writing to tlie Aflvt-rtiRor
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Page 36
MOTOR WEST
December 15. 1917
KisselKar.
In the Interests of Increased Personal
Efficiency and Economy— See, Inspect
and Compare These Kissel Features
QTfe ALL-YEAR. Qar
America's original dual-purpose car — that changed the motoring habits
of a Nation. The ALL-YEAR Top is built-in, not on, with no visible fasten-
ings or attachments — no rattles, draughts, or leaks — and is entirely removable.
As an open, roofless, touring car — or a winter closed coach, it is complete to
the minutest detail.
'A
The car of a Hundred Quality Features — that has for over a year met
fully the rigid demands of exacting car buyers. Its pronounced superiority
in mechanical construction, body designing and dependable performance is
due to its being Kissel-built from the ground up.
The New 4-Passenger Sedane and
5'Passenger Staggered
Door Sedan
The new ALL-YEAR Top is entirely removable and all side windows may
be lowered or raised — an exclusive Kissel feature. The new Semi-Victoria
Style Summer Top is the most original and exclusive made.
Your nearest Kissel dealer is now taking orders for an early delivery.
See him without delay.
DEALERS — Investigate the Kissel line, with the exclusive Kissel inno-
vations and features that double and treble its utility, economy, and com-
pleteness. Write us today.
PACIFIC KISSEL KAR BRANCH
SAN FRANCISCO— VAN NESS AT GEARY
PORTLAND LOS ANGELES
FRESNO SAN DIEGO
OAKLAND
SEATTLE
Coogle
Mt'iition "Motor Wrst." Please, When Writing to the Advertiser Qjgj^j^Qij by
VOL. XXVIH. No. 6
JANUARY 1, 1918
$2.00 A YEAR, 10c A COPY
Stoni
for Hit
Power
Cars
$1.25
IF VOU put your spark plugs in a vise and ex-
erted all your strength to subject them to the
greatest possible pressure, you would expect the
porcelain to crumble.
Yet that's virtually what they must stand in your
motor.
As you get under way, the explosions in your
cylinders become so rapid that the force they exert
is practically continuous.
In Champion-Toledo Dependable Spark Plugs
the shoulders of the porcelain insulators are cush-
ioned against this tremendous pressure.
The two patented copper gaskets that protect the
porcelain where the pressure comes are lined with
asbestos so that the metal cannot touch the por-
celain.
That's one reason why Champions are so much
more durable and dependable than ordinary spark
plugs.
Sell the car owner the Champion-Toledo plug
designed to serve his kind of motor (your Cham-
pion chart shows which one) and you have assured
your customer maximum efficiency and durability.
Keep your Champion stock complete — it means
biggest possible volume of spark plug sales, quick
turnover, maximum profits.
Champion Spark Plug Company, Toledo, Ohio
1 ^
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Spmedy- -Efficient —Eeonomieal
MakmMhift— Unreliable— Cotdy
Slow— Uncertain — Costly
America Must Have
More and More Motor Trucks
Business is Depending More
and More on Motor Trucks
The Maxwell One-Ton, Worm-Drive Truck is sweeping
the country today.
Maxwell Truck dealers are making big profits on their truck
sales— and the truck sales are increasing by leaps and bounds.
The Maxwell One-Ton, Worm-Drive Truck is the best suited
to 80 or 90 per cent, of the needs of the delivery business.
It is lower in cost and lighter in weight than any other tmck
of equal specifications — and very much more economical to
operate.
We knew we had hit the nail on the head when we put the
Maxwell Truck on the market, but the tremendous and ever-grow-
ing demand for the Maxwell Truck has amazed even us.
Our dealers are crying, "Rush trucks to us— we can sell all
you send.'' Now we're prepared to supply them with the trucks.
Play safe.
We still have good fields open to the right dealers.
Get in on the ground floor. It may be too late tomorrow.
Write or wire quick.
Maxwell Motor Sales Corporation
Detroit Michigan
MOST MILES PER GAUON - MOST MILES ON TIRES
Mention ''Motor "West," Please, When Writing to the Advertiser
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January I, 1918 MOTOR WEST Page 1
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Page 2
MOTOR WEST
January 1 , 1918
OVE
THE TOP
w^- ^
The zest for difficulties — the sweep of power that lifts the car
to the brow of the longest and steepest hills — that's the para-
mount quality of the Apperson 8.
You don't have to **rush" the hills, A standing start at the
bottom — a quick pick-up and you'll breeze over the top at a
speed that thrills or glide over lazily — as you choose.
The 8-cylinder motor contains but one camshaft. The ordinary
8-cyIinder motor has two. The Apperson possesses only two
cam gears instead of three. There is no trigger board on the
Apperson 8 motor, and with the elimination of this mechanism
dozens of small trouble-making parts disappear.
But the effectiveness of the Apperson 8 motor is only typical of
Apperson performance throughout.
For years the Apperson has delivered big car service at small
ear cost.
13U-inch wheelbase and all that means in easy riding and good
appearance are to be had in the Apperson 8, at a low first cost.
And the expense of gasoline, oil and tires is exceptionally low.
Twenty-five years' experience explains Apperson worth. To ap-
preciate Apperson excellence you should drive the car Yourself.
Your dealer is ready to give you a demonstration you will re-
member. See him.
\PPERSON BROS. AUTO CO., Kokomo^Indiana
Mention -'Motor West," Please, When Writing to the Advertiser Digitized by VTTVJVJV Iv.
January 1. 1918
MOTOR WEST
Page 3
ADVERTISERS' INDEX
A Page.
AB-C SUrtar Co 41
AcMon Motor Track Oo 39
Appwson Brot. Anto Oo 2
Aimleder Co., The 3
Ante Gomr k Pmrtt Co 38
Automobile Accetsorlet Oo 42
B
Bailey Non-Stall Differ. Corp... 41
Btllemo Hotel 32
Boeeh Magneto Co 35
Boeeert Corp 43
Brlieoe Motor Corp 44
C
Cambria Spring Co 43
Carter k Vanberg 37
Champion Ignition Co 33
Champion Spark Ping Co. Ft. Cov.
Clyde Oara Oo 42
D
Deoby Motor Track Co 41
Detroit Kerosene Carburetor Co 41
Duplex Track Co 1
E
Elgin Motor Car Corp 26-27
F
Folton Motor Track Co 43
O
General Motors Track Co 41
H
Harronn Motors Corp 24
Hers k Co 40
Hood Tire Co Third Cov.
Hughes^ The Photographer 43
Hnrlbnrt Motor Track Co 39
I
International Motor Co. Back €ov.
J
Jahns Anto Mch. Works 87
K Page.
KeUogg Mfg. Co 39
L
Lane Bros. Co 37
L. A. Warehouse Co 43
L ft B Truck Mfg. Co 37
M
Maxwell Mot. Sales Corp. 2nd Cot.
MeOraw Tire k Bubber Co 4
Mutty, L. J., Co 31
N
New Era Spring k Specialty Co. 39
O
Olirmplan Motor Oo 43
P
PhUadelphla Stor. Bat. Oo 41
Puente Oil Co 39
B
Bives Mfg. Co., Geo. H 43
8
8. k M. Lamp Co 40
Selden Track Sales Co 29
Standard OU Co 36
St. Frauds, Hotel 35
Sunderman Corp 43
Superior Motor Power Oo 39
T
Twltchell Gauge Co 42
U
Union OU Oo. 41
U. S. Spring Co., Inc. 39
W
Walker Ke-Les Lock Co 41
Williams Mfg. Co 3
Wisconsin Motor Mfg. Oo 40
Wright Motor Car Oo 43
ARMLEDER
X# Motor Trtfcks ^^
Open territory on the Pacific Coast is
available to progressive, well financed
Dealers for the exclusive sales represen-
tation of
ARMLEDER MOTOR TRUCKS
The makers are financially strong, long
established, and liberal. The Dealer is
assured of the strongest co-operation in
selling and service.
Dealers must be prepared to stock a cer-
tain number of trucks and the essential
replacement parts and operate a satisfac-
tory service equipment.
The Armleder proposition merits your in-
vestigation.
Write now!
2-Toii
Worm Drive 3H-Ton
ARTHUR H. HERTZ
112 MABKET ST., SAN FBAN0I800
In Charge of Western Sales
ABMLEDEB MOTOR TBtJOKS
Manufactured by The O. Armleder Co., Cincinnati, Ohio.
••• K aaCj •••
Williams Spotlight
TWO SIZES (6 AND 7 INCHES)
Model A, $9.00 Model By $10.00
Rear Viem of WilliaiM Spotlight
Has adjustable control to comply with require-
ments of the lighting laws of all States. May be
used for either left or right side of windshield.
Detachable for Trouble Lamp or for lightin
camp at night. Has inclosed dust-proof an
water-proof switch.
We sell through jobbers only, and are
represented on the Pacific Slope by
HUGHSON & MERTON, Inc.
Los Angeles, San Francisco, Portland and Seattle
MANUFACTURED BY
WILLIAMS MFG. CO.
310 North Flower Street
SANTA ANA, CAL. Detail of AdjtuiahU Control Feature of miliam* Spotlight
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MOTOR WEST
January t. 1918
Pneumatic Tires ^ Motor Cycle Tires ^ Inner Tubes
Distributing Warehouses * * New York * * Atlanta r * Sl Louis / / San Francisco
Google
Mention "Motor West," Please, When Writing to the Advertiser
Digitized by
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The Mdtdrinb Authority dp the Pacific Ccabt
^^M'^/^><<ymmmmmmmmmmw'^';W:'
VOL XXVIII.. No. 6
JANUARY I. 1918
$2.00 PER YEAR
MOTOR TRUCKS AT
S. F/S 1918 SHOW
Special Building to Be Erected Out-
side Auditorium to Accommodate
Commercial Vehicles and Tractors.
The Second Annual Pacific Automo-
bile Show, to be held in San Francisco,
Februar}' 16-24. 1918, will include a
large display of trucks, tractors and
commercial cars in addition to the pas-
senger car exhibits. In a recent meet-
ing of the local car dealers' association
it was decided to house the commer-
cial vehicle end of the show in a large
tent or some other kind of temporary
structure, which would be erected upon
the vacant ground that lies adjacent
to the Exposition Auditorium building,
where the show will be held again this
year. This apparent solution of prob-
lem of so locating the commercial cars
as to give them a fair portion of the
total attendance was shown to be of
no avail when the city board of super-
visors refused to allow the erection of
a temporary building on that location.
The reason adduced was that such a
structure would mar the beauty of the
city's Civic Center, upon which the
Auditorium faces, although it would
not stand for more than ten davs.
Denby Agent in Ore. Is Leader.
The Oregon Motor Car Co., of Port-
land, has won the distinction of being
the leading Denby truck distributor in
the United States. The announcement
of the company's top standing in this
respect was made during a recent visit
in Portland by M. E. McKenney, sales
manager of the Denby Motor Truck
Co.. of Detroit.
Duplex Truck in Seattle.
The Duplex truck will be handled
in western Washington in conjunction
with the Indiana and Reo trucks by
the United Motors Co., of Seattle,
Wash.
Used Car Show in Salt Lake.
Motor car dealers in Salt Lake City,
Utah, are discussing the possibilities of
a used car show, to be held at the same
time as the coming annual 1918 new
car show, Feb. 26-March 2. It is held
that the used car business is a legiti-
mate end in the car dealer's activities
and as such deserves to be treated with
the same degree of dignity and atten-
tion as the selling of new cars. In a
used car show the local dealers are
certain they can prove that cars which
they have rebuilt and overhauled will
give full value for their prices.
CAL. OWNERS WILL
GET CERTIFICATES
Breyer Heads Don Lee L. A. Sales.
Robert E. Breyer has been appointed
sales manager for Don Lee, Los An-
geles, Cal., Cadillac dealer. He has
been one of the leading salesmen in
the company's Los Angeles house, has
sold more Cadillac cars than any other
salesman, has been a consistent winner
of sales contests and for the past four
years has been the lecturer on cut-
open Cadillac chassis at the San Fran-
cisco and Los Angeles shows.
Speers Adds Commerce and Signal.
Commerce and Signal trucks will be
distributed in the Southern California
territory by the Speers Motor Co. of
Los Angeles, well known as Haynes
car dealer for the southern part of the
state. The Commerce truck is sold
in a one-ton capacity size, which meets
the all-around demands of transporta-
tion. The Signal truck line embraces
one-ton, one-and-a-half-ton, two-ton.
three-and-a-half-ton and five-ton sizes.
Seager Selects New Quarters.
S. F. Seager & Co., of Los Angeles.
Cal., distributors of Jordan and (irant
cars, will move into new quarters about
Feb. 1, located on the east side of
Figueroa St.. south of Pico St. The
building will have a frontage, includ-
ing drive-way, of 100 feet on Figueroa
and a depth of 155 feet. The salesroom
will have dimensions of 90x40 feet and
directly in the rear will be the firm's
office and wholesale department.
1918 Licensees Must Carry History of
Their Cars in a Conspicuous Place —
Mission Bell Will Be Emblem.
Approximately three hundred thou-
sand blanks are now being sent out
by the California state motor vehicle
department to registered owners of
automobiles in the state. Accompany-
ing the blanks are applications for
drivers' licenses, which are required by
the law of every person who drives a
motor vehicle. There is no charge for
the operator's license, except a fee of
25 cents collected for another to re-
place the first one when lost. Minors
may secure these licenses when they
are vouched for by parent or guardians.
The issuance of the so-called "mission
bell" or ''liberty bell" seals for 1918,
which replace last year's "poppy" seals
and which will also be fastened on the
number plates, has already begun.
A new feature of the licensing law
for 1918 is that every motor vehicle
owner will receive a certificate show-
ing his name, address, make of car. the
year it was built, type, model, engine
number, number of cylinders, bore and
registered horsepower. With the cer-
tificate will come a small metal case
with isinglass front, which must be
fastened to the car in a conspicuous
place. The certificate will be signed
by the owner on receipt. The certifi-
cate carries stubs for transfer of
ownership, etc., in case the car is sold,
acting as a kind of a bill of sale. The
certificate will serve to identify the
owner and the car and will greatly as-
sist the police in the enforcement of
motor vehicle and traffic laws.
Another new provision of the motor
vehicle law for 1918 is that which com-
pels every trailer weighing more than
2.000 pounds to have a license, costin
$2. in addition to the Ji^ular licc^
carried ^^ %^^^^l^(^OO^Z
Page 6
MOTOR WEST
January I, 1918
J. S. CONWELL. L. A.
SHOW MGR.. IS DEAD
Elxpires Suddenly While Returning
From Trip Ordered by Physician
After Hard Work on Show.
J. S. Conwell, one of the pioneer and
most well known figures in the history
of the automobile trade in Southern
California and still better known to the
people of Los Angeles as president of
the city council of the southern
metropolis, died recently at Blythe,
Cal., at the age of fifty-eight years.
When death came he was returning
from a vacation in Arizona, where he
was resting from the strenuous labors
entailed by the recent Los Angeles
automobile show, of which he was
manager. Even during the interval of
the show Conwell was not in the best
of health, but under his direct super-
vision the recent Los Angeles show
was, without the shadow of a doubt,
at once the largest, most handsomely
staged and most successful of its kind
the southern city has ever witnessed.
To the automobile trade world on
the Coast he was widely known as
president of the Conwell-Hathaway Co.
of Los Angeles and as manager of
several motor car shows held in Los
Angeles. Originally a native of Minne-
sota, he came to Los Angeles in 1882.
In 1894 he became connected with the
bicycle industry in San Francisco, but
it was not until 1907 that he entered
the automobile industry in Los An-
geles, In that year he became secre-
tar>- and manager of the United Motors
Co. In 1899, while connected with the
VV'averly Co., he built the first Waverly
electric passenger car. In 1911 and
1912 he was president of the Motor
Dealers* Association of Los Angeles.
In the civic politics of Los Angeles he
was a prominent figure and at his
death was serving his third term as a
city councilman.
PaciRc KisselKar Holds Banquet.
The Pacific KisselKar branch organi-
zation of San Francisco and Oakland,
to the number of 104, together with the
managers of the company's branches
in Los Angeles, San Diego, Portland,
Fresno and Seattle, recently attended
the annual banquet of the company.
Conforming with the branch organi-
zation's custom of several years, each
employe who had been connected with
the company for at least a year, re-
ceived a check representing his share
of the company's profits during the
past year. According to the figures of
Treasurer Campbell the year 1917 has
been the most successful in the his-
tory of the Pacific KisselKar Co.
Figures quoted by him showed that
the branches transacted a million dol-
lars' worth more of business during
this year than in 1916. At the banquet
President W. L. Hughson, acting as
chairman and toastmaster, announced
the advancement of Campbell to the
position of second vice-president and
general manager of the entire Kissel-
Kar organization on the Pacific Coast.
The company's service flag, which was
displayed at the banquet, showed that
forty-eight men from the Pacific Kis-
selKar branches are serving in the
United States forces.
•HEAP BIG MILEAGE CHIEFS."
In the nccompanyin^; illustration are shown gome of the Savage tire sales force in attendance
at a «onf«'n*nre held recently at the Savajfe factory in San Diego, Cal. From left to right the men
shown in the picture, are: J. W. Harrow, newly appointed manager of the Dallas branch; J. E.
Hhaw. Hales as^Mistant at the home office: A. E. Kelley. manager of the new Seattle branch; P. W.
Hairdi-n. general hales manager: .7. G. Cochrane, assistant general sales manager; C. P. Turner, in
charge of repair material sales; L. B. Watson, manager of the Cincinnati branch, and Claus Spreck-
els, vi<'»'.prehident of the company.
Briscoe Branch in San Francisco.
The Briscoe Motor Corp. has estab-
lished a factory branch in San Fran-
cisco, Cal., incorporated under the
name of the Briscoe-Pacific Co. The
announcement of the new Pacific
Coast branch follows close on the heels
of the taking of the Briscoe car agency
for Northern California by the H. V.
Carter Co. of San Francisco. The new
branch will carry a complete stock of
parts and will also hold stock cars in
San Francisco and Los Angeles where-
with to supply Briscoe dealers. H. M.
Clark has arrived from the Briscoe fac-
tory to take charge of the service and
parts department of the new branch.
Also from the factory have come Don
Peake and L. W. Turner, the former to
act as manager of the sales department
with Turner as his assistant. The
opening of the branch took place under
the direction of J. R. Findlater, general
supervisor of sales for the Briscoe
Motor Corp., who arrived on the Coast
with that intent.
Stelling Buys Out Arnold.
Jan H. Stelling, well-known through
his connection as partner in Arnold &
Stelling, San Francisco, distributors of
Simplex, McFarlan and Scripps-Booth
cars, has purchased the interest of his
partner, George K. Arnold, in the com-
pany. To date Stelling has concen-
trated on the office and business end
of the firm, but will now take over the
sales end also.
S. F. & Phila. Equal in Chandler Sales
Disregarding other differences of size
and location, San Francisco, Cal., and
Philadelphia, Pa., have run neck and
neck in Chandler car sales during the
past year, according to information re-
ceived from the Chandler factory by
the Peacock Motor Sales Co. of San
Francisco, Northern California dealer
for the Chandler. The result is a tie
of 1,044 Chandlers sold in each city
within a year's time, representing an
annual business of over $2,000,000 for
each firm. The New York agency for
this car surpassed this record by only
a few cars.
lies Becomes Hainsworth Sales Mgr.
C. P. lies, of the Iles-Merrill Co.,
Tacoma, Wash., Oakland distributor,
has sold out his interest in that firm
and has become sales manager for the
Hainsworth Motor Co., distributors in
western Washington and British Co-
lumbia for the Oldsmobile.
Cole Over Fisk Seattle Branch.
W. B. Cole, formerly of San Fran-
cisco, Cal., has succeeded W. E. Bay-
less, resigned, as manager of the Seat-
tle, Wash., branch^of the Fisk Rubber
^^'"pffied by Google
January I, 1918
MOTOR WEST
Page 7
Portland- Vancouver Road Completed.
Two automobiles, one from Portland,
Ore., and the other from Blaine,
Wash., on the Canadian boundary, will
cross the state of Washington, Sun-
day, Dec. 30th and will meet at Foster,
near Seattle, as the big feature of the
dedicatory exercises to be held on that
date under the auspices of the Auto-
mobile Club of Western Washington,
marking the completion of 112 miles of
continuous paved highway between
Portland and Vancouver, B. C. The
machines, both Buicks, will carry offi-
cial parties and will bear messages, one
from the governor of Oregon and the
other from the premier of British
Columbia, to be delivered by the mes-
senger to Gov. Ernest Lister of Wash-
ington.
More Armstrong Territory for Ross.
John J. Ross, 607 Figueroa Street,
Los Angeles, Pacific Coast represen-
tative of the Armstrong tubes, manu-
factured by the Armstrong Rubber
Co.. of Newark, N. J., has had his terri-
tory increased until it now includes the
States of Oregon, Washington, Cali-
fornia. Idaho, Nevada, Wyoming,
Utah and Arizona. These tubes, which
are fitted with the Kahn automatic
valve, created such a favorable impres-
sion at the Los Angeles show that Mr.
Ross is still busy closing up business
which originated there. Dunlop Tyres,
which were also introduced into South-
ern California by Mr. Ross, are already
appealing to a class of patrons which
promises large results in the very -near
future.
Cochrane is Savage Sales Aide.
J. G. Cochrane has been appointed
assistant general sales manager of the
Savage Tire Corp. of San Diego, Cal.
He was one of the first salesmen for
Chanslor & Lyon and acted as special
sales representative for that firm for
more than nine years. He was for two
years Pacific Coast manager for the
Hood Tire Co. and recently had charge
of the Nash company's wholesale busi-
ness in Southern California.
Ore. Dealers Ship Cars up Columbia.
Eastern Oregon automobile dealers
are solving the freight shortage prob-
lem by shipping their cars from Port-
land to The Dalles, about 100 miles, by
boat on the Columbia River, and from
there driving them to Pendleton, La
Crande and in one case, even to Baker.
Oregon "Road King" With EUng.
Harry Hays, widely known as the
""road king" of Oregon, from the fact
that for the past three or four years
he has regulariy traveled 18,000 to 20,-
000 miles each year through the state
with a Buick car as territory man for
the Howard Auto Co., has been cap-
tured by H. H. Eling, Portland man-
ager for Overland- Pacific, Inc. Be-
ginning December 15, Hays became
territory man for the Overland. To
celebrate his first year with Overland-
Pacific he is planning to raise his
record of 20,000 miles for the season
to 25,000 miles. The only man who has
menaced Hays' title as "road king** so
far has been Carl D. Shoemaker, state
game warden of Oregon, who in eight
months has traveled 13,000 miles in an
Overland and has set 22,000 for his
season's goal.
94,2 1 8 MOTOR CARS
IN L. A. COUNTTY
Carlisle Tire Branch in Portland.
The Pacific Tire & Rubber Co. has
opened quarters in Portland to act as
a factory branch for the Carlisle Cord
Tire Co. J. G. Howell is president and
M. F. Swift secretary-treasurer.
Stanley Steam Cars in Arizona.
The Arizona Steam Motors Co. of
Phoenix, Arizona, has been incorpor-
ated to distribute Stanley Steam cars
in their territory. Salesrooms and ser-
vice rooms have been opened in Phoe-
nix, and the managers of the company
already report a lively interest in the
the steam car, and are very optimistic
about the business there.
Brooking Western Mgr. Bailey Co.
J. R. Brooking has been appointed
Western manager, with headquarters
in Spokane, for the Geo. D. Bailey Co.,
manufacturers of the Bailey Ball
Thrust and Rayfield Coupling. Mr.
Brooking was formerly with the
Willys-Overland Co., Chanslor & Lyon
and the Studebaker Corporation.
Crackel in Business for Himself.
George Crackel, one of the best
known tire men in the West, was the
guest of honor at a luncheon given at
The Alexandria, Los Angeles, recently
by fifty members of the staff of the
B. F, Goodrich Co. Among those
present was F. Richard Carroll, Pacific
Coast manager for that company.
During the luncheon, Mr. Crackel was
presented with a handsome gold watch.
He is leaving the Goodrich organiza-
tion to enter business for himself,
under the name of the "Akron Rubber
Co.," at 1317-1319 South Hope Street,
Los Angeles. In addition to handling
pneumatic tires, the new concern will
be distributors for Goodrich solid truck
tires in Los Angeles, with the most
completely equipped solid tire service
station west of Chicago.
Manages Packard Sales in Portland.
Harry Twitchell has been appointed
to succeed Captain W. H. Heylman
of the John Doran Co., Packard deal-
er in Portland. Ore., as sales manager
and secretar>'.
Leads California in Number of Regis-
trations — Figures for Entire State
Total More Than 301,000.
Figures that represent the growth
of motor vehicle registrations in the
state of California for almost the en-
tire year 1917 show that there were
298,757 cars and trucks in the state on
Dec. 16. Later unofficial figures for
Dec. 28 increase this to 301,000. Nearly
every one of the fifty-eight counties of
California shows a large increase in
the number of motor vehicles owned
and operated within its boundaries.
Among the counties leading in the
number of cars and trucks owned, Los
Angeles stands first with 94,218 motor
vehicles on Dec. 16, an increase of more
than 19,000 over the 1916 mark of 74,-
709. San Francisco county had 24,-
783 motor vehicles at the close of 1916;
for Dec. 16, 1917, this has increased to
32,917, a growth of 8,134. Alameda
county has 23,137 as against 15,997 for
1916. Aside from these counties whose
large population assures them of a
large numerical increase, Fresno coun-
ty is remarkable for having increased
its total registrations from 9,521 for
1916 to 14,264, an increase of approxi-
mately 66 per cent.
Sold an Elgin to an Alaska Man.
George L. Brush, Canadian repre-
sentative of the Elgin Motor Car Corp.
took an order at Vancouver, B. C,
recently which surprised him. Mr.
Brush sold an Elgin Six to H. L.
Gould, of Dawson City, Alaska, for use
in the Yukon district. Mr. Gould told
Mr. Brush of the road-building activi-
ties around Dawson City, where it will
be possible to motor out of the city
very soon over a 50-mile stretch of
road. The length of this roadway is
to be 100 miles within the coming year.
The Elgin Six, so far as is known, is
the first touring car purchased for use
in the Yukon district.
Armstrong Tube Agt. for S. F. Vicinity
John Jay Ross, of Los Angeles, Cal.,
distributor of Armstrong tubes for the
Pacific Coast territory, has appointed
Pryor's Auto Accessories Co., 45
Fourth St., San Francisco, to distrib-
ute Armstrong tubes in the counties
of San Francisco. Alameda, Contra
Costa, Marin. San Mateo and Santa
Clara.
ABC Distributors for California.
The California Sales Co., Los An-
geles, Cal.. will distribute ABC start-
ing and lighting systems throughout
California. Arizona arrrh Nev^da^
Digitized by
arrrh Nevada. T
Page 8
MOTOR WEST
January 1 , 1918
OREGON WORKING
ON PACIFIC HWY.
State Highway Commission Plans to
Make It All- Winter Road — Trans-
State Motori&ts Now Ship Cars.
Oregon and Washington are now
definitely shut off from motor car
travel to California until next spring.
The winter rains, setting in early in
December, have made the notorious
I*ass Creek Canyon section of the
Pacific Highway in Douglas county,
Ore., absolutely impassable to auto-
mobiles. Construction work on this
section of the highway has made it
even worse than usual in winter, for
the contractors have put in two or
three miles of dirt fill that is bottomless
after a rainfall. These fills will be
rocked by next spring.
In the meantime, the Oregon State
Highway Commission is making rapid
progress towards its objective of mak-
ing the Pacific Highway an all-winter
road, except for the brief period when
the Siskiyous will be closed on account
of snow, by next autumn. One of the
worst obstacles to an all-year highway
will be removed with the reconstruc-
tion and rock surfacing of the Pass
Creek Canyon section next spring.
The Commission either has crews
working or has let contracts for re-
grading and rock surfacing of Cow
Creek Canyon, another terror for
motorists; Wolf Creek hill, in Jose-
phine county, with its 20 per cent grade
that has brought death to several auto-
mobile passengers; and Roberts Moun-
tain, in Douglas county, on which sev-
eral fatalities also have occured. All
these are on the main Pacific Highway.
With the closing of automobile
travel between California and the
northwest, motorists bound from the
northwest to California or vice versa
must ship their cars.
Knight Engine Inventor a Visitor.
Charles Y. Knight, inventor of the
famous Knight sleeve-valve engine,
was a recent visitor to Los Angeles,
Cal., where he was the guest of Lynn
C. Buxton, distributor of Stearns-
Knight cars for the southern part of
the state. He will spend the winter
season residing in Pasadena.
Pearson Supervises Coast Chalmers.
(ieorge Pearson. Jr., former manager
of the motor truck department of the
Maxwell Motor Co., Inc., of Detroit,
has been appointed Pacific Coast
supervisor for the Chalmers Motor Co.
His territory will include ten Western
ctntos.
Will Build Trucks iif Nevada.
A gasoline engine, designed for mo-
tor truck use, which has but two cylin-
ders but is claimed to produce 60
horsepower, is the invention around
which Fred I. Standiford, the invent-
or, proposes to build up a motor truck
manufacturing business in Carson
City, Xev. The Standiford engine con
sists of seven working parts, as com-
pared with 47 working parts on the
I'ord power plant, and has no valves.
Standiford*s confidence in his inven-
tion as a notable contribution to the
truck engine field has taken form in
the organization of the Standiford
Motor Corp. under Nevada laws, with
himself as president and J. A. Spear
as secretary.
REPUBLIC TRUCK
TO ASSEMBLE IN L. A.
Emerson, of Olds, Visits Coast.
P. L. Emerson, sales manager of the
Olds Motor Works, Lansing, Mich.,
has returned from a visit to the Pacific
Coast region, during which he visited
the principal dealers of Oldsmobiles
with the intention of securing first-
hand information as to trade condi-
tions. The Olds company will be
guided by his report when making its
allotment for Pacific Coast demand
during the coming season.
Denby Sales Mgr. Tours Coast.
M. E. McKenney, sales manager for
the Denby Motor Truck Co., Detroit,
recently returned from a tour of the
Pacific Coast. McKenney visited the
recent Los Angeles show and then
traveled northward, visiting all the
large distributing centers along the
Coast.
Montana Has 52,696 Cars.
Nearly twice as many motor vehicles
were registered in Montana this year
as last, according to the annual report
of the Secretary of State. The report
shows that in 1916, 25,549 motor vehi-
cles were registered and this year 52,-
696. The total receipts of the automo-
bile registration department this year
were $295,207.70 and the expenses %27r
750,10, leaving a net income of $267,-
457.55.
G. M. C. in S. F. Changes Hands.
The San Francisco, Cal., branch of
the General Motors Trucks Co., which
heretofore has been directed by W.
(]. Cochrane, has been bought by
Harrison B. Smith of San Jose. It is
reported that the purchase was made
for well known and financially strong
interests in the Pacific Coast territory,
with whom Smith is identified.
Moon Car Agency in Utah.
R. B. Baker and R. T. Dennis, part-
ners in the Lincoln Garage, Salt Lake
City. Utah, have taken the agency for
the Moon car in the state of Utah.
Equipment of New Coast Factory Will
Be Ready Some Time This Month —
To Turn Out 2,000 Trucks Yearly.
The Republic Motor Truck Co.,
Alma. Mich., will start the assembling
of equipment for its new Pacific Coast
branch located near Los Angeles, some
time in January- and immediately fol-
lowing the arrival of F. W. Ruggles
president of the Republic company. It
is estimated that the cost of this equip-
ment for the assembling of Republic
trucks will cost about $100,000. Ac-
cording to George W. Moore, treasurer
of the company and who recently re-
turned east after a ten-day visit in Los
Angeles, the new plant will be placed
in charge of D. F. Poyer. now Republic
truck distributor in the southern part
of the state. According to Poyer,
about 100 men will be employed in the
new assembling plant and about 2.000
Republics will be turned out during
the first year of the Coast branch's ex-
istence. Factor}' figures show that
more than 1,000 of this make of truck
has been distributed throughout Cali-
fornia. The Los Angeles branch will
assemble trucks destined for distribu-
tion on the Pacific Coast, Mexico,
South America, the Hawaiian Islands
and the Far East.
Picard Finds Cal. Prosperous.
Increased prosperity is everywhere
evident in California, is the opinion
formed by A. J. Picard, of A. J. Picard
& Co., New York City, distributor of
Genemotor systems, as the result of
his recent tour around in the L^nited
States, which took in California. Sig-
nificant, he considers, of prosperity,
which is always attended by rising
prices, is the fact that oranges in Cali-
fornia which formerly sold for a song
now bring prices much nearer to
Eastern prices than ever before.
Western Manager for Bailey Bearings.
J. R. Brooking has been appointed
Western district manager for the (ieo.
D. Bailey Co., manufacturers of Bailey
ball thrust bearings and Rayfield
couplings. His headquarters will be
in Spokane, Wash. Brooking is well
known on the Pacific Coast through
his connection with the Willys-Over-
land, Chanslor & Lyon and Stude-
baker organizations.
Lalley- Light Around Spokane.
The W. C. Garbe Motors Co.. Spo-
kane, Wash., has taken the agency for
the Lalley-Light.
Digitized by
Google
January I. 1918
MOTOR WEST
Page 9
New York Ready for 1 8th Annual Automobile Show
Return of Confidence in the Industry Will Be Reflected in the Greatest Exhibition of Motor
Cars and Accessories Ever Held in the World — It Is Conceded Now That
the War Will Benefit the Automobile Business
By F. Ed.
NEW YORK CITY, Dec. 27.— The opening of the
Eighteenth Annual Automobile Show promoted
by the National Automobile Chamber of Com-
merce in the Grand Central Palace, this city, on the even-
m^ of Saturday, January 5, will witness exhibits greater
in number and more comprehensive than those of any
previous show, while the attendance of members of the
trade promises to far exceed that of former years. Every
New York hotel is booked to the doors, and more hotels
have been made headquarters for the manufacturing com-
panies than in any previous year. That attendance records
will be broken is felt to be certain. The agitation against
holding shows during the present days of the great world's
war came to nothing, and it is just as well that this is so.
With the success of the New York Show, and of the event
at Chicago, will come a renewal of confidence taking the
place of the doubt and pessimism of the last few months.
Those of an optimistic turn of mind — and this includes
the men who carefully analyze every move in the auto-
mobile field, and who at no time are alarmists — have never
had the slightest doubt regarding the success of the
national shows. These gentlemen have gone along on an
even keel, and have predicted with confidence that the
atmosphere would change decidedly with the coming of
the national shows. This confidence of the optimists has
not been misplaced. Even the pessimists will agree be-
fore the close of the New York show, that they were
wrong in predicting disaster for the industry in holding
the annual event. The disaster would have come from a
cancellation of the plans. There are too many members
of the trade who entered the motor car manufacturing
held from the bicycle field to permit of the automobile in-
dustry repeating the errors of the past. It is agreed gen-
erally among the veterans of the old days of the wheel
that cycling dropped out when the manufacturers discon-
tinued the annual shows, racing of a national character,
and liberal advertising in the daily press and in the trade
publications. Quite naturally these gentlemen do not care
to see the mistakes of their earlier career repeated.
During 4 recent trip which the writer took through the
territor>' from Chicago to New York, and points in New
England, New Jersey, and Pennsylvania, there was a
noticeable return of confidence. In fact, the old days of
doubt and pessism were giving way to something not at
all unlike optimism for the future of the trade. With this
condition prevailing, the success of the New York show
and of its sister, the Chicago National Show, will prove
the deciding factor, and we shall doubtless see a complete
return to conditions as they existed prior to the inaugura-
tion of that campaign of German propaganda which came
out of Washington, and which is reported to have re-
sulted in the apprehension of four-pro-German newspaper
men. who were conducting a news bureau, and presumably
scattering broadcast the alarming articles which more
thain anything else caused the arousing of doubt and pes-
Spooner.
simism to a point where the automobile business was
really trembling in the balance.
With the stopping of this news source by the dispatch
which came out of Washington, stating that there was
nothing the matter with the automobile business, that the
manufacturers would be able to secure material and that
motorists would not be curtailed, for some time at least,
in the use of gasoline, and with the meetings of the manu-
facturers of the motor and the accessory field, and of the
motor car manufacturing industry held in Detroit, the
atmosphere cleared. The confidence of the makers re-
turned, and it is gradually entering the brains of the trades-
men and garagemen that they have been misled and that
their business is sure.
When a dog is licked he puts his tail between his legs.
Some members of the motor car trade have been not at
all unlike the dog. This is the testimony of the writer,
who interviewed prominent makers, prominent members
of the retail trade, and men connected in many capacities
with the motor car industry during a trip of several weeks
recently completed. They were licked because they had
no confidence. The success of the national shows will
restore confidence to the rank and file, and those whose
optimism has always been present will have their good
judgment verified.
With the New York show and the coming Chicago
show, all eyes will turn to the Far W^est, as is natural. It
may be that there will be a letting up of buying for a time
in some sections of the East, where the agitation for con-
servation is most heard, and where the car owners will
continue to use their old cars until there has come a re-
turn of confidence, and the general prosperity which is
bound to come from the war has been generally felf; but
buying in the West will go on without cessation, as the
West is known to have money through the high prices
secured for its crops, and the West is always a good
spender. A lack of confidence in the East among the
manufacturers will affect that vast territory covered by
"Motor West" because, when the manufacturers do not
make cars, the dealer and garageman of the Pacific Coast
and of the far Western states on the other side of the
Rockies, is the sufferer through inability to secure goods.
Therefore, the success of the New York show and of all
shows held in the East must be good news to the people
of "Motor West" territory.
The motor car business problem has resolved itself al-
most entirely to the selling end; in other words, the retail
situation. The dealers of the country have been up against
a wave of patriotic hysteria to economize by the purchase
of only the "absolute essentials" of life. Now, however,
it is becoming evident that economy can be carried to
such an unnecessary extreme as to so cripple business, and
to lessen and even destroy its ability to help the prosecu-
tion of the war through taxes on profits and the pur-
chase of Liberty bonds. In a word, the w/
Digitized by
Page 10
MOTOR WEST
January 1 , 1918
List of Exhibitors at the New York National Show
COMPLETE CABS.
Abbott Corp.
Allen Motor Oo.
Americftn Motori Corp.
Anderson Electrie Oar Oo.
Apperson Broi. Anto Oo.
Anbnm Antomoblle Oo.
Anitln Antomoblle Oo.
Bftker B H L Oo.
Brlicoe Motor Oorp.
Bnlck Motor Oo.
Oadlllac Motor Our Oo.
Oamden Motors Oorp.
OtM, J. I., T. M. Oo.
Obalmers Motor Oo.
Obandler Motor Oar Oo.
Oberrolet Motor Oo. of Micb.
Oole Motor Osr Oo.
OolnmblA Motors Oo.
Oomet Antomoblle Oo.
Orow.Elkbart Motor Oo.
Dsvls, Geo. W., Motor Oar Oo.
Detrolter Motors Oo.
Doble-Detrolt Steam Motors Oo.
Dixie Motor Oar Oo., Inc.
Dodge Brothers.
Dort Motor Oar Oo.
Elgin Motor Oar Oorp.
Elkbart Oarrlage it Motor Oo.
Empire Antomoblle Oo.
Flat Antomoblle Oo.
Franklin, H. H., Mfg. Oo.
Orant Motor Oar Oorp.
Hal Motor Oar Oo.
Harronn Motors Oorp.
Haynes Antomoblle Oo.
Hndson Motor Oar Oo.
Hnpp Motor Oar Oorp.
Inter-State Motor Oo.
Jackson Automobile Oo.
Jordan Motor Oar Oo.
King Motor Oar Oo.
Kissel Motor Oar Oorp.
Kline Oar Oorp.
Lewis Spring * Axle Oo.
Lexington-Howard Oo.
Liberty Motor Oar Oo. ..
Malbohm Motors Oo.
Maxwell Motor Oorp.
McFarlan Motor Oo.
Mercer Antomoblle Oo.
Mllbnm Wagon Oo.
Mitchell Motors Oo., Inc.
Mollne Antomoblle Oo.
Monitor Motor Oar Oo.
Monroe Motor Oo.
Moon Motor Oar Oo.
Moore Motor Vehicle Oo.
Mntnal Motors Oo.
Nash Motor Oo.
National Motor Oar ft Vehicle
Oorp.
Kordyke ft Marmon Oo., Inc.
Oakland Motor Oar Oo.
Ohio Electric Oar Oo.
Olds Motor Works
Owen Magnetic.
Packard Motor Oo.
Palge-Detrolt Motor Oar Oo.
Paterson, W. A., Oo.
Peerless Motor Oar Oo.
Pleroe-Arrow Motor Oar Oorp.
Premier Motor Oorp.
Begal Motor Oar Oo.
Beo Motor Oar Oo.
Boamer Motor Oar Oo.
Saxon Motor Oar Oorp.
Scrlpps-Booth Oorp.
Standard Steel Oar Co.
Stanley Motor Oarrlage Oo.
Steams, F. B., Oo.
Studebaker Oorp. of America
Stuts Motor Oar Oo. of
America.
Templar Motors Oorp.
Velle Motors Oorp.
Westcott Motor Oar Oo.
Willys-Overland, Inc.
Wlnton Oo.
Woods Motor Vehicle Oo.
ACOESSOBIES.
A-B-C Starter Oo.
Adams ft Siting Oo.
Adams-WUllams Mfg. Oorp.
Alexander, J., Mfg. Co.
Amazon Bubber Co.
American Bronse Oo.
American Ever Beady Works.
American Sleeve-Valve Motor
Oo.
Anderson Forge ft Machine Co.
Armstrong Cork Oo.
Armstrong Bubber Co.
Arrow-Orlp Mfg. Co.
Art Metal Works.
Asch ft Co., Inc.
Atherley, B. J.
An-To Compressor Oo.
Anto Oear Co., Inc.
Automatic Carbon Eliminator
Oo.
Automatic Transmission Co.,
Inc.
Automobile Devices Oo.
Auto ParU Mfg. Oo.
Auto Pedal Pad Co., Inc.
Barnes Foundry Co.
Becker Bros.
Benford Mfg. Oo.
Black ft Decker Mfg. Oo.
Breese Mfg. Oo.
Brewer-Tltchener Corp.
Bmnner Mfg. Oo.
Buda Oo.
Budd Mfg. Co.
Byrne, Kingston ft Oo.
Campbell, A. S.
Carburetor Mantle Co.
Faw, J. H.. Inc.
Flndessen ft Kropf Mfg. Oo.
Foot Air Accelerator Oo.
Frasse, Peter A., ft Co., Inc.
Fryer-Auster Oo.
Fulton Co.
Gabriel Mfg. Oo.
Oemco Mfg. Oo.
O. L. W. Spring Oiler Oo.
Ctonld Storage Battery Oo.
Gray ft Davis, Inc.
Grossman, Einll, Mfg. Co.
Guarantee Liquid Moasnre Oo.
Hale ft Kllbum Oo.
Halladay Co., L. P.
H. ft D. Co., Inc.
H. ft K. Mfg. Oo.
Harrison Badlator Oorp.
Hart-Bell Oo.
Hartford, Inc., Edward V.
Hassler, Bobt. H.
Hayes Mfg. Oo.
Hayes Wheel Oo.
Helnse Electric Oo.
Helnse, John O., Oo.
GRAND CE.VTRAL PALACE,
NATIONAL SHOW
Carmm Universal Auto Body
Co.
Century Plalnfleld Tire Co.
Chadlck-De Lamater Corp.
Challoner Co.
Champion Ignition Co.
Clark Equipment Co.
Coe-Stapley Mfg. Oo.
Coffleld Tire Protector Co.
Common-Sense Mfg. Co.
Connecticut Clock Co.
Corbln Screw Corp.
Corcoran-Vlctor Co.
Corning Glass Works
Cowles ft Co.
Cox Brass Mfg. Co.
Crew Levlck Co.
Curtis Pneumatic Mach. Co.
Dann Products Co.
Detroit Kerosene Oarbnrelor
Co.
Detroit Pressed Steel Oo.
Dixon Crucible Co.
Doehler Die-Casting Oo.
DuBols Piston Blng Co.
Eastern Bubber Co.
E. A. Laboratories, Inc.
Eclipse Machine Oo.
Elseman Magneto Co.
Electric Storage Battery Co.
English ft Mersick Oo.
Ericsson Mfg. Co.
Essenkay Bim Compressor Co.
Essex Bubber Co.
WHERE THE NEW YORK
WILL BE HELD.
Hers ft Co.
Holmes, Geo. L.
Holophane Glass Co.
Holt- Welles Co., Inc.
Hoover Tire Carrier Oorp.
Houpert Machine Oo.
Humboldt Machine ft Stamp-
ing Co.
Improved Gauge Mfg. Co.
International Coat Oo.
Inter-State Electric Oo.
J. ft B. Mfg. Co.
Janney, Stelnmets ft Oo.
J. H. Tonneau Shield Oo.
Jiffy Jack Co.
Juhass Carburetor Co.
Kales Stamping Oo.
KeUogg Mfg. Co.
Kent Mfg. Works
Keystone Bobber Mfg. Co.
Klaxon Co.
K-W Ignition Co.
Lachamay Carburetor Oo.
Lane Bros. Co.
Langlands, Eric.
Le Compte Co., Geo. W.
Light Mfg. ft Foundry Oo.
Llpman Air Appliance Co.
Lowe Motor Supplies Oo.
Lubrlko Oo.
Macbeth-Evans Glass Oo.
McQuay-Norris Mfg. Oo.
Mann Co., F. W.
Many-Use Oil Oo.
Martin, James
Marvel Accessories Mfg. Oo.
Menominee Electric Products,
Inc.
Merchant ft Evans Oo.
Merrimack Mfg. Co.
Metal Stamping Oo.
Mllitaire Motor Vehicle Oo.
Miller, Chas. E.
Miller Transmission Oo.
Moreau ft Pratt, Inc.
Morse Chain Oo.
Mosler ft Co., A. B.
Motor Oar Equipment Oo.
Motor Oar Spring Co.
Moto-Meter Co., Inc., The
Mntty, L. J., Oo.
Hational Carbon Oo.
New Era Spring Oo.
Hngo Device Oorp.
Otis Elevator Oo.
Pantasote Oo.
Parker Bust-Proof Oo. of
America.
Parry Mfg. Oo.
Peters ft Herron Dash Oo.
Petry, N. A.
FhlladelphU Storage Battery
Oo.
Phlllps-Brinton Co.
Plel Co., The G.
Play-Safe Co.
Pouvallsmlth Oorp.
Pratt Mfg. Co., W. E.
Primolite Sales Oo.
Prismolite Oo.
Band Mfg. Oo.
Baybestos Co., The
Bex Mfg. Oo.
Blch, H. C, Auto Accessories
Co.
Blves Kever-SUp Auto Pedal
Oo.
Bowe Calk Oo.
Saferlite Oo.
Sales Service Oo.
Schrader's Son, Inc., A.
Shakespeare Co.
Shaler Co., O. A.
Sharp Spark Ping Oo.
Simmons Mfg. Oo.
SKF Ball Bearing Co.
Smith Signal Corp.
Sparks-Withington Oo.
Speer Carbon Co.
Spencer Metal Products Oo.
Splitdorf Electrical Oo.
Standard Welding Co., Divi-
sion Standard Parts Co.
Standard Woven Fabric Co.
Stanley, John T., Co., Inc.
Stems Tire ft Tube Oo.
Stewart-Warner Speedometer
Oorp.
Stewart, F. W.
Story Corp.
Stromberg Motor Devices Oo.
Stroock, S. ft Oo.
Sunderman Oorp.
Superior Lamp Mfg. Oo.
Syracuse Malleable Iron Works
Taft-Plerce Mfg. Oo.
Tite-flex Metal Hose Oorp.
Triple Action Spring Oo. of
N. Y., Inc.
Trl-Ton Trailer Oorp.
Twin-Fire Spark Ping Oo.
U-Auto-C Oorp.
Union Truck Mfg. Oo^ Inc.
United Engine ft Mfg. Oo.
U. S. Air Compreasor Co.
U. S. Gauge Oo.
Universal Shock Eliminator,
Inc.
Universal Tool Co., Inc.
Vacuum Oil Oo.
Van Slcklen Co., The
Veeder Mfg. Co., The
Voorhees Bubber Mfg. Oo.
Waltham Watch Oo.
Warner Lens Oo.
Waason Piston Bdng Oo.
Water Gas Carbnretor Co.
Weaver Mfg. Oo.
West Side Foundry Oo.
West Steel Casting Oo.
Wheeler-Schebler Carburetor
Co., Inc.
Willard Storage Battery Co.
Wilson ft Co.
Wilson Body Co.
Wire Wheel Oorp. of America.
Woodworth Mfg. Co., The
Zenith Carbnretor Co.
D i y i l i zuU U^
^
January I, 1918
MOTOR WEST
Page II
stopping to wonder whether bed-rock economy is not
misdirected patriotism, and whether patriotism demands
the denial of up-to-date transportation, or even such con-
veniences of life as motor cars. There is a feeling in the
trade that sober reflection will soon cure this hysteria.
There are not a few big men in the industry who believe
that something pretty close to a business war boom such
as has come to Canada, and to some extent to England,
will reach America within 90 days, or at least by late
spring or early summer. It is argued that billions of
dollars will be set in circulation by the spending by labor
of some of its largely increased wages. It is pointed out
besides that, many billions more will come into the pockets
of war munition and supply makers through payments to
them by the Government when more universal deliveries
shall begin to be made.
Transportation problems are the one real fly in the oint-
ment. The makers during the winter are up against the
real problem of their lives to get their cars into the hands
of the dealers. They are up against another problem to
secure supplies. To make their exhibits at the New York
show. Detroit manufacturers were compelled to ship their
cars by express Friday, December 21, or not reach the
show at all. Express shipments today take almost as
long as was taken in shipping by freight a few months
ago. This is the statement of a well-known maker. This
situation does not, of course, apply to the Far W-est, as
freight cars in immense numbers are going west to bring
back the remarkable products of the states west of the
Rocky Mountains to supply the needs of the East. These
cars are going out filled and coming back filled, as a mat-
ter of course, and embargoes placed upon shipments in
ever\' other direction are seldom in force to the Far West.
For this reason, the makers are today looking for mar-
kets in "Motor West" territory, and securing them. The
records of California show nearly normal business even
at the present time, and indications are for an ever-in-
creasing business in the future — and this may be said of
all states covered by "Motor West" circulation.
Dealers who are attending the New York show are be-
ginning to consider the matter of meeting reduced sales
through their inability to secure transportation in the
East, and are making arrangements to combine with their
passenger car business a motor truck business, taking
agencies for motor trucks manufactured in the same city
in which the passenger car they handle is built. Through
this combination of interests, they will combine drive-
aways and carry the passenger cars on motor trucks,
making one driver responsible for two deliveries. The
dealers are alive to this prospect and this sort of delivery
has already started in the East, even in the face of a
severe winter.
The belief is growing that the National Automobile
Shows will not only give support to the dealers but also
inspire in the public at large business confidence just as
did the show that was held at the start of the European
war. Exhibits for the New York show were rushed early
and many were booked to points outside New York such
as Vonkers and Kingsbridge, and then driven into New
York over the road and stored.
It may be said that there is now a conviction that the
passenger car trade is going to be more prosperous than
ever. There is the utmost confidence in the committees
of automobile men appointed by the Government. It is
the purpose of these men to ascertain which car factories
will best be able to take over war orders, and to investi-
gate the steel supply. The reduction, if any, in the passen-
ger car output will be due to the fact that some of the
larger motor car factories will take on war orders and in
that way bring about a reduction of the passenger car
output.
Orders to about 50 per cent of their capacity have been
taken by several of the larger manufacturers. It is claimed
that these war orders will merely mean the increasing of
the size of the plants and that all demands for motor cars
will be met insofar as the material situation will allow.
It seems highly probable that all cars desired will be manu-
factured, and the optimists, who have not been wrong thus
far, and who are not likely to overreach themselves, be-
lieve that there will be a car for everyone. Those com-
panies which assemble their car complete, and which have
little or no machinery through depending on specialists to
build their components, will naturally not be affected by
war order conditions, and as many of these companies
patronize smaller parts making companies, they will be
able to increase output to meet demand.
Every effort has been made to make the Eighteenth An-
nual New York show brighter and prettier than ever, and
the displays of cars are the most magnificent ever seen.
There are many new features, which are proving attrac-
tive and there are many new models. The number of
brand-new companies exhibiting for the first time is very
noticeable by its absence. Companies which exhibited
last year for the first time, have, many of them, gone on
the rocks during the stress of the past year. In spite of
this absence of new things in the car line, eVery inch of
space in the Grand Central Palace is taken, and the dis-
play is magnificent and on a magnitude never known be-
fore, as Manager Miles by clever work succeeded in in-
creasing the amount of floor space available in the limited
walls of the big building.
More Than 300 Models Will Be Represented.
An array of more than 360 new, glistening models of
automobiles, ranging all the way from tiny runabouts
selling for a few hundred dollars to the largest, roomiest
limousines costing more than $5,000 will be shown. Among
the exhibitors are several makes of electric cars and steam
cars.
The exhibits will include cars meeting every purse, but
of necessity due to the increased cost of material and
labor, the percentage of low-priced cars will be markedly
lower than in 1917. Last year about 10 per cent of the
models (not production) sold for under $750. This year
just slightly under 6 per cent of the models on the market
will sell under this mark. An indication of the price
changes is provided by recently compiled statistics which
show that 21.6 per cent of the 1918 models will list for
under $1,000. Last year this price class represented 21 J
per cent of the models. A man desiring to spend between
$1,000 and $2,000 for a car this year will have 49 per cent
of the models on the market to select from, while last
year he had 53.6 per cent. Carrying the classification still
further to the cars for over $2,000, one finds that the 1917
and 1918 percentages are 18.7 and 29.4, respectively.
Each year the scope of the accessory exhibits expands.
Thousands of little attachments that are designed to add
to the economy and comfort of automobile maintenance
will be displayed on the upper floors of the Palace and this
Page 12
MOTOR WEST
January 1 , 1918
year, especially, the show visitor will be impressed by the
extent to which the manufacturers of accessories have
gone in producing devices that tend to make the operation
of a motor vehicle a more economical proposition.
Conservation will attract more attention than ever be-
fore; as, for example, heaters for the carburetor or the
supply pipe or the air inlet do much to make the fuel
vaporize more fully and so insure its proper burning and
development of the power that is in it. These var>' from
an electric coil in the carburetor bowl or manifold to a
complicated stove heated by the exhaust from the engine.
Xever before has there been such a variety of this type of
improvement. And it is most timely, for while we still
have ample fuel to take care of our needs even in war
times we are at the point where wastefulness is culpable.
It is also being recognized that there is no advantage
from saving fuel if the heat produced is wasted instead
of being used. So we find an ever-increasing number of
devices for preventing over-cooling of the engine. Ther-
mostats in the water pipes to slow down the circulation as
the water gets cooler; shutters in front of the radiator
to shut off the air draft when not wanted; fan regulators
to speed up the fan when needed; water pumps that only
pump when hot, and similar devices are now being used
to keep the cylinders working hot and yet prevent them
from becoming too hot. With modern fuels the cool
walls of the cylinders condense the heavy fuel parts and
send them down to the crank-case, where they are wasted
so far as being burned is concerned, but where they also
become a danger because they spoil the lubricating oil and
may result in ruined bearings.
Not in the engine only are improvements being made,
but the various details of the car body and frame and even
the tires have come to be objects of interest in their rela-
tion to less fuel. Tires, now more than ever before, are
pliable and flexible and the sort that roll over the road
easily : **highly resilient" they are called. Frames are
deeper and lighter for a given strength. Bodies are being
made better and lighter; and much improvement may yet
be made in them. The tendency for the wheels to grow
larger each year seems to have expended itself, and with
the increased number of good roads wheels of medium
size save some cost and weight and seem quite satisfactory.
The stream lines which in the past have been developed
because they affect speed now are recognized as equally
good in saving fuel because at any considerable speed they
greatly reduce the head resistance to the air. The "one-
man top" now so universal are more often seen down than
in the past and this practice saves air resistance and fuel.
Inclined windshields throw the air upward and over the
rider's head with ver>' slight resistance and are in com-
mon use. The self-starter saves fuel by permitting the
engine to be stopped whenever the car is not running in-
stead of idling to avoid the cranking labor. Front mud-
guards which turn down well in front of the wheels de-
flect the air up and over the wheel instead of allowing it
to strike and retard the rapidly moving wheel tops, and
this results in appreciable saving of fuel. In these and
many similar ways the thought of the time is expressed
in the construction of the cars and will add greatly to the
interest in the exhibits at the show.
The passenger cars are for the most part finished to give
constant service. Tops or enclosed bodies protect both
driver and passengers so that their service is rendered
regardless of weather just as certainly and regularly as
the trolley or train. They are likewise more convenient
as well as not greatly more expensive. In fact, if several
people are to be transported, the cost is often far less than
that of using the trains.
As the most important barometer of automobile design
and construction, the show will demonstrate that the
1918 car shows very little change mechanically over that
of 1917. What changes have been made, as was the case
last year, will chiefly be in the nature of minor refine-
ments. Perhaps the most interesting feature of the show
to the person giving attention to design tendencies will be
found in coach work.
Plans for the annual dinner of the Motor and Acces-
sory Manufacturers Association, is to be held on Wed-
nesday, January 9, at the Waldorf at 7:30 p. m. It will be
a war dinner with a war menu, with no speeches whatever.
About 500 of America's leading accessor>' men will partici-
pate in this annual affair of the Association. No alcoholic
liquors will be served at the dinner nor will any of the
diners be permitted to order them.
Motor Truck Makers to Meet in Convention.
Manufacturers of motor trucks will meet in convention
during the show in the Board Room of the National Auto-
mobile Chamber of Commerce, beginning at 10 a.m.. Tues-
day, Januar>' 8th. The purpose of the convention, as out-
lined by the Commercial Vehicle Committee, which has
issued the call, is as follows:
First — Service to the Government, co-operating
with its motor truck program.
Second — Service to the Government in assisting
to relieve the railroad congestion by the use of
motor trucks.
Third — Service to the Motor Truck industr>' so
that manufacturers may better understand the de-
mands to be made upon them and be better pre-
pared to meet them.
There will be papers by men prominent in the industr>'
and in the Government, which should be of keen interest
to motor car manufacturers, while the discussions should
be highly educational. Among the papers scheduled are
the following:
"Co-operative Delivery with Motor Wagons."
by A. VV. Shaw, chairman Commercial Economy
Board. Council of National Defense.
"Motor Trucks in Short Haul Work," by (ieo.
H. Pride, president Heavy Haulage Company,
New York.
''Delivering Army Trucks by Highway," by
Brig. General Chauncey B. Baker, Quartermas-
ter's Department, U. S. A.
**Work of the Highways Transport Commit-
tee." by Roy D. Chapin, chairman.
"Highways for Heavy Haulage," by Henry G.
Shirley, chief engineer Maryland State Road
Commission. Baltimore, Md.
"Legislation Affecting Use of Motor Trucks,"
by J. T. Roche, vice-president Locomobile Co. of
America.
"Maintaining a Record of Unselfish Co-opera-
tion," by George M. Graham, manager truck de-
partment Pierce-Arrow Motor Car Co.
Others invited to attend include H. L. Horning, Auto-
motive Section, War Industries Board; Christian Girl.
Director of Production, Military Truck Division. Quar-
termaster's Corps, U. S. A. ; Alexander W. Copland,
Hugh Chalmers and John R. Lee, of the Automobile In-
dustries Committee; and Logan Waller Page, Director
Office of Public Roads. Department of Agriculture.
January I. 1918
MOTOR
WEST
Page 13
(VPPER) JACKSOX VALVEIX HEAD EIGHT FOUR-PASSENGEK
FLYER. (LOWER) JACKSON FIVE-PASSENGEE TOURING.
Six Body Styles in Jackson Line
No Mechanical Changes in the Company's
Valve-In-Head Eight— Flyer Model
This Year's Leader
T.HE new 1918 Jackson line will consist of six beauti-
ful new body styles. The regular five-passenger
touring car is priced at $1495; four-passenger flyer
at $1575; four-passenger Cruiser at $1495; two-passenger
roadster at $1495; seven-passenger touring at $1570, and
seven passenger Jackson Springfield Sedan at $2195. Me-
chanically, the Jackson Valve-In-Head Eight will be the
same as the past year, with the exception of a few minor
improvements. The leader of the line this year is the
Fh'er model, which is built on the long and low racer type.
The Sedan model is of the Springfield type, and is built
in the Jackson coach shops, where all Jackson bodies are
built, under the regulation Springfield patterns. This
model is a most practical year-'round car. One minute it
is an open touring car, and in a few minutes it can be
changed into a closed Sedan with the occupants entirely
protected from the elements. Although it is a Springfield
type, it is built complete in the Jackson coach shops.
The seven passenger touring model is most unusual. It
has a graceful sweeping line from the radiator cap to the
end of the slip-cover.
The four-passenger Cruiser model is one of the smartest
cars of this type now on the market; at the same time
there is ample room for four passengers comfortably.
The side body line dropping in a gradual slant from the
cowl to the rear, makes this four passenger Cruiser model
a most snappy car.
The Jackson two-passenger roadster possesses lines of
distinguished and dignified beauty. The splendid balance
and harmony of line in this two passenger roadster marks
it instantly as a smart and rakish two-passenger car.
The Jackson five-passenger touring car is a modification
of the seven-passenger body, built on more conservative
lines. It possesses lines of unusual grace.
The specifications of all Jackson models include the
eight-cylinder 48-horsepower motor, with both cylinder
blocks and crank-case in one unit, and with 3-inch bore
and 3yi-inch stroke: Zenith carburetor, with separate
mixing chamber, independent exhaust and muffler for
each cylinder block; variable force-feed lubrication sys-
tem, with supply of oil governed by throttle opening. The
Stewart vacuum system raises the fuel from the 18-gallon
tank at the rear to the carburetor. The Electric Auto-
Lite starter, applied through Bendix drive to the fly-wheel,
is entirely inclosed ; ignition and lighting systems are also
of Auto-Lite construction. Wheelbase is 118 inches;
tread, 56 inches, and the tire equipment is 34x4 all around.
Standard equipment includes one-man top, sloping rain-
vision windshield, Stewart speedometer driven from trans-
mission, Stewart tire pump attached to transmission and
operated through foot-board, lock for ignition and light-
ing switch, dash light, electric horn, oil-pressure gauge,
ammeter, Detroit demountable rims, foot rail, coat rail,
tools and jack. Special equipment on the four-passenger
Flyer model includes eight-day clock, Moto-meter, tonneau
light, cigar lighter and choice of color scheme at no extra
charge.
Harroun Announces a Military Roadster
A new body type, which has been recently announced,
is the Harroun Military Roadster — a car specially designed
and constructed to supplant larger, heavier cars in the
use of owners who take a patriotic pride in efficiency, but
who are, at the same time, insistent on good looks and
high quality.
No expense has been spared in the materials and work-
manship which enter into the body of the Harroun Mili-
tary Roadster. The finish is blue-black gun metal, satin-
surface. Upholstery is of No. 1 grade hand-buffed leather.
Marshall cushion springs add to the comfort of the low,
tilted seats. A khaki top with snugly-fitting curtains is
standard equipment.
Especial attention has been paid to the location of the
control levers, which, while well out of the way of en-
trance or exit, are handily in reach.
The usual door pockets are but a small part of the carry-
ing space provided in the car, which has two large parcel
compartments in the seat back and a locker on the rear
deck large enough to take care of two suit cases and other
baggage. The extra tire or wheel is carried at the rear.
The provision of such a body with the standard Har-
roun chassis opens an alluring possibility for fuel and tire
economy. In this field the Harroun touring car has al-
ready scored such sensational performances as 49.6 miles
to the gallon on the Indianapolis Speedway, and 64.4 miles
to the gallon on Detroit streets and adjacent roads.
The moderate wheel-base permits unusually short turn-
ing radius, which, coupled with Ray Harroun's original
application of the cantilever rear spring, combines ease of
handling with a degree of passenger comfort new to the
popular-priced field.
The radiating oil cooler, spring-spoke steering wheel,
racing-type motor, freeze-resisting radiator and other
exclusive Harroun features are all incorporated in the
Military Roadster.
Gasoline supply is in large tank, hung at the rear and
feeding through a vacuum system. The supply — approxi-
mately 10 gallons — will, the manufacturers declare, be
sufficient for from 200 to 300 miles.
THE NEW H.VRROrX MILITARY RO.
Digitized by
^©ogle
Page 14
MOTOR WEST
January 1 , 1918
THE VIEW WHILE DESCENDING THE NORTH SLOPE OF GAVIOTA PASS IS MARVELOUSLY BEAUTIFUL.
Road Work in Ventura and Santa Barbara Counties
How Ventura County Got a Good Roads Bargain — Outline of the Work Done and That to be
Accomplished — Santa Barbara Roads Much Frequented by the Millionaire Class
— War Interfering With Highway Work in Both Counties
ALONG TIME ago some gentleman with an observ-
ing mind remarked that it was an ill wind which
blew nobody good. He could find ample confirma-
tion today for his famous utterance if he took the trouble
to inquire into the manner in which the evil hurricane of
the great war affected the affairs of Ventura county, Cali-
fornia. The black gale of wrath and destruction that has
been sweeping the Elder World for the past three years
has proved merely a golden zephyr to the fortunate dwell-
ers in Ventura county. A million dollar set of good roads
that probablv could not be duplicated in the next three
years for double the money, and a veritable flood of gold
for her chief item of farm produce, the bean, have so far
been the two chief results of the war as far as Ventura
county is immediately concerned.
So many and so grievous have been the stories of less
fortunate communities in their struggle to obtain good
roads that the history of Ventura county's million dollar
set of concrete roads, bought at bargain counter prices,
is particularly refreshing.
Never, before or since, was a good roads bond issue so
timely as that of Ventura. Whether it was courage or
good fortune that led Ventura to vote her million dollars
at just the psychological moment does not matter. At
any rate her money became available at a time wonder-
fully opportune. Southern California was in the grip of
the uncertainty that the first year of the great war plunged
almost every Western community. Everywhere was re-
trenchment ; — many big jobs that had been planned were
postponed. The State of California was just spending the
last of its $18,000,000 derived from the first good roads
bond issue. There was another bond issue in sight, with
every prospect that it would carry. The big contractors
who had been doing much of the state road work were
eager to find jobs that would enable them to keep their
organizations together until the next state bond money
was available.
Naturally, when Ventura County stepped up to the
counter with her million dollars in hand and asked for
something like 106 miles of good roads, she found some
eager bidders. And the shrewd men in charge of the build-
ing of her highway system were not slow to grasp the situ-
ation. They had promised the people that the million dol-
lars would build approximately 75 miles of concrete road,
and 31 of oil macadam. But instead o£ the bids they called
for exceeding their estimates, they ran-fer below.j So far.
Digitized by VnOOQlC
January 1. 1918
MOTOR WEST
Page 15
indeed, that they found themselves able to order the entire
106-mile system to be built of concrete. How some of the
contractors fared on their bids is another story, but there
are very few people in the world who have time to shed
tears over the woes of contractors.
If you would visualize the good roads system that Ven-
tura county now has approximately 90 per cent com-
pleted, imagine the palm of your right hand laid upon the
city of Ventura, with thumb pointing to the north. Your
thumb, then, will roughly represent the improved road to
the Ojai Valley. Of your fingers, spread out fan-wise, the
index finger will represent the good road up through the
Santa Clara River valley, past Santa Paula, and Fillmore,
and meeting the Los Angeles county good roads system
just west of Castaic. There was considerable heavy grad-
ing on this road, and while it is complete from Ventura
to Fillmore, between Fillmore and Saugus it will probably
be at least two months before the road is completed.
Difiiculty in securing materials, because of the railroad
embargo on shipping road materials, may delay its com-
pletion much longer.
Your middle finger will represent the road from Saticoy
through the Simi valley, that meets the Los Angeles
county good roads at Chatsworth, via Santa Susanna Pass.
From Saticoy to Moorpark the road is completed. Six
miles between Moorpark and Simi are still unfinished.
From that point on, the road over Santa Susanna is al-
most complete, but quite a number of short detours are
still necessary, owing to the construction of culverts and
bridges.
The ring finger will not, as a matter of fact represent
a Ventura county highway, but the state highway, instead.
DEEP CUT AT THE SUMMIT OF GAVIOTA PASS.
by way of Camarillo and the Conejo Grade. Three miles
just east of Ventura has not yet been concreted, but ex-
cept for this the entire stretch is smooth pavement now.
The little finger will stand for the Ventura county lateral
from El Rio down to Oxnard. From Oxnard the con-
crete road runs to Hueneme, and thence north again to
form a loop by joining the State Highway at Camarillo.
Ventura county highways thus were fortunately well
toward completion when the unexampled prosperity of
soaring bean prices put everyone in the county in a bet-
ter position to buy an automobile than ever before.
There is much of beauty for the motorist to find in the
SHOWING THE HEAVY GRADING NECESSARY ON THE STATE HIGHWAY ON NORTH SLOPE
BigitotdiWAVj^OglC
Page 16
MOTOR WEST
January 1 , 1918
ON EL CAMINO REAL, JUST EAST OF CARPIXTERIA.
AMBITIOUS EUCALYPTUS SPLITS A MONTECITO ROCK.
roads of Ventura county, particularly in the spring and
summer. It would be hard to find a more beautiful stretch
of country in the whole of California del Sur than the
rolling hills and fields of the oak-shaded Conejo country
in the spring when the mustard is in bloom. And all sum-
mer long, the enormous bean fields of the rich, flat lands
of the valleys are emerald green, a welcome sight to the
eye of the Californian, used to summer fields of parched
brown. The beans draw their necessary supply of mois-
ture from the summer-morning sea-fogs; seemingly a
rather ethereal source of supply for such a prosaic vege-
table as the bean.
The road of greatest charm in all Ventura county, how-
ever, she shares equally with her sister county on the west.
It is none other than the famous Rincon sea-level road,
state highway now, but which was pioneered by the two
counties of Ventura and Santa Barbara in the effort to
become better acquainted with each other. Before the
Rincon road was first put through in 1912, travelers by
road between Ventura and Santa Barbara had to climb
over the steep and dangerous Casitas Pass. Through co-
operation between the two counties, funds were raised and
the lonj:^ causeways built that span those curves of the
shore where there was no room for road between the
breakers and the steep yellow hills.
Later the road was taken over by the state, paved all
the way. and substantial bulwarks of stone erected
against encroachments of the waves. It is a road with a
charm all its own. with its curving miles stretched in a
narrow ribbon along the line of the shore. It is a lonely
road with scarcely a single house along its entire distance.
FORDING THE SANTA YNEZ NEAR PARADISE CAMP.
POTTER HOTEL, SANTA BARBARA'S FAMOUS INN.
a bit of unspoiled sea-shore that will long remain un-
tainted by roller-coasters, peanut-stands or hot-dog men.
If you want to get acquainted with the Pacific Ocean,
travel the Rincon road, and take your time about it.
Leaving the sea some 12 miles west of Ventura, the
road climbs through a canyon to the beautiful level land
that lies between the hills, which have here retreated in-
land, and the ocean. A few miles farther brings the
traveler to Carpinteria. There is some dissension as to
how the Spanish name came to be applied to this little
settlement. One story has it that the hosts of wood-
peckers which inhabited the beautiful forests of oak trees
gave rise to the name, but the chronicles of the padres as
related in Father Engelhardt's book declare that when
the venturesome priests made their first journey up the
coast they found the Indians at this point building a
canoe, and hence named it "Carpinteria.*'
Sunimerland, where enterprising oil men pursued an oil-
bearing sand clear into the ocean, is always of interest to
the tourist. Just beyond Summerland is a grade over a
small hill, but there is a movement on foot to carr>' the
road around the seaward side of the hill on a level grade
and eliminate this, the only grade of any consequence
between Ventura and Santa Barbara.
As one drives through this section between Summerland
and Montecito, he may note the unique and beautiful con-
formatioti of the country of which this section of Santa
Barbara county can boast. A level, fertile fringe of land
lies between a summer sea and a lofty range of hills, pine-
crested, higher by far than those which elsewhere approach
the coast this closely. The blue ifm^^f^^tlieT jC^hannel
Digitized by
G(3'd^l€*
January I, 1918
MOTOR WEST
Page 17
Islands rise from the sea-rim, breaking the full sweep of
Pacific winds and waves against this favored coast. It is
little wonder that one finds at Montecito the homes of
scores of America's richest men, who winter here in prefer-
ence to any other spot in the world.
Santa Barbara county ranks highest among all the
counties of the state in ratio of automobiles owned to
population. Montecito would probably outrank any com-
munity anywhere. Huge garages on some of the great
estates house often as many as twenty machines, one for
every guest that may chance to be invited. No journey
through Santa Barbara codnty is complete without a
leisurely tour through the by-ways of Montecito, under
the tended oak trees that look as though their very acorns
were manicured and polished.
The city of Santa Barbara itself is a clean and beautiful
town that instantly attracts the vistor. True, it may
puzzle him to understand why the business district is one
street wide and twenty blocks long, and why what should
be a wonderful boulevard along the ocean front should
be so rough that no one travels it save at peril of broken
springs and ruined temper. But doubtless there is some
explanation for even this latter condition of affairs.
Above Santa Barbara for a few miles the good road
continues. Between tall lines of beautiful poplars it runs,
and over its smooth surface in the winter season rolls a
constant procession of splendid automobiles. It is a
favorite drive for the wealthy winter visitors of the Santa
Barbara section, a regular parade ground of Packards,
Pierce-Arrows, Rolls-Royces and other cars of that sort.
To the keen regret of every Californian, another winter
must go by with the Coast Highway still incomplete.
Above Goleta, just north of Santa Barbara, begins a 30-
mile missing link of the Camino Real that will cause even
the best-natured motorist in the world to become a trifle
peevish. The State Highway goes by way of Gaviota
Pass ( named for the sea-gulls by the old padres), because
of the fact that its grades are far easier than those of San
Marcos. The strip of road between Goleta and Las
Cruces, something over 25 miles, is bad road — road for
which no Californian can do else than humbly apologize
BOWLING ALONG OVKR THE RINCON SEA-LEVEL ROUTE.
to the wrathful tourist who has been led to expect noth-
ing but good roads everywhere in the Golden State.
Improvement of this section would have been well under
way by this time had it not been for the war. Shortage
of labor, shortage of material, and the recent curtailment
of road material shipments have simply tied the hands of
the State Highway Commission during the past few
months. They have succeeded, however, in greatly im-
VIEW ON MILLIONAIRES' WAY.
BARBARA TO GOLETA,
SANTA
A STOP AT THE OLD SANTA BARBARA
MISSION.
ONE
OF THE MANICURED OAKS
MILLIONAIRES' WAY
B ONT
ogle
Page 18
MOTOR WEST
January 1 , 1918
RUCJCJEI) VIEW F.:OM NORTH SLOPE OF SAN MARCOS.
proving the (iaviota Pass itself. Four miles of new grad-
ing on the north and south slopes of the pass have made
it much easier to negotiate. The north slope has been
heavily surfaced with gravel, and once the tourist has
reached Las Cruces, on the southern slope of the pass, his
troubles are over for a time.
The alternative route, San Marcos Pass, is far more
beautiful than (laviota, but a much more difficult road to
negotiate. In time of rain the greasy mud on some of
the steep grades of the southern slope makes it a decidedly
dangerous road. Xo one should attempt San Marcos as
a pleasure trip except when the roads are dry.
San Marcos road was built first by the padres, or rather
it was built under their direction by the faithful Indians
of the Santa Barbara Mission. After Santa Barbara was
well established the padres sought to extend their domain
by establishing the Mission Santa Ynez across the range.
So the road was built, first a trail to accommodate foot-
travelers, horses and pack-mules, and then widened to
meet the needs of wheeled transportation later.
On a clear day there is no mountain trip in Southern
California to give more sheer delight than a ride over San
Marcos. Turning and twisting up the steep south wall
of the range, the road rises so fast, and the valley and ocean
fall so sheer below, that it is almost akin to airplaning.
Directly below are the orchards and fields of Goleta, east-
ward Santa Barbara's roof-tops shine in the sun. and be-
yond is the vast and wonderful shimmering blue sheet of
the F*acific. broken only by the rugged purple peaks of the
Channel Islands. 4
At the summit the view of the seaward slope is ex-
changed for another scarcely less fascinating — the view
over the vast and rugged mountain country through which
winds the Santa Ynez River. Range after range of
tumbled mountains lie to the north, and the road leads
down, less precipitous in slope, to the bed of the Santa
Ynez River, down past the Santa Ynez Mission and joins
the State Highway again just south of Los Olivos.
Santa Barbara has awakened to the benefit that the
completion of the good road to Los Angeles has brought
her and is bending every effort now to hasten the com-
•pletion of the State Highway through her borders to the
north. Hundreds of motorists from Los Angeles and
vicinity now seek^Santa Barbara as an ideal place for a
week-end outing, and hotel accommodations in Santa
Barbara late on Saturday evenings are difficult to find as
a rule. When it is possible for the motorists of San Fran-
cisco and vicinity to tour down over splendid roads all the
way, Santa Barbara folks realize that they will get the
benefit of a doubled travel. And, with El Camino Real
complete from end to end, the winter motor travel up
and down its length is going to be a factor of importance
that it is hard to estimate.
Yosemite Visited By 6,521 Cars This Year
Automobile travel into Yosemite National Park shows
an increase of more than one half over last year's figures,
is the information contained in the annual report of the
Director of National Park Service to the Secretary of the
Interior. Before October 12 this year 6,521 cars entered
Yosemite, compared with 4,043 for the year before. A
total of 34,510 persons visited the Park this year against
33,390 during last year. "In the Yosemite National Park
during the past year," says the report, "there has been
improvement in every direction — improvement in trails
and roads, in accomodations for visitors and facilities
for travel in the Park by the erection of new hotels and
camps, in camp grounds, public utilities and sanitation.
There has been a general increase in tourist patronage and
an astonishing increase in motor car travel. The year
1917 has been one of the most important years of Yose-
mite history.
"Probably the most important project completed this
year was the erection, completion and furnishing of the
new Glacier Point Hotel on the rim of the famous valley.
This hotel was completed during the winter and was
formally opened to the public early in July. It is beauti-
fully situated on the very rim of the gorge, where a mag-
nificent view may be obtained of all the great canyons
through which the Merced and its tributaries flow. Vernal
and Nevada Falls are plainly visible and a panorama view
of the peaks of the Sierra may be had from the hotel."
Several camps were operated on the floor of the valley,
including Camp Yosemite Falls, Camp Ahwahnee and
Camp El Capitan, in addition to the hotel and resort on
the Big Oak Flat road and three lodges in the high Sierra.
The sport of boating on the Merced River was developed
last summer for the first time, according to the report.
The entry of the country into war brought up the ques-
tion as to whether the parks would be opened by the
(lovernment for the summer, but the patronage proved
"the soundness and reality of the park's great mission of
education, recreation and health."
Chicago Show Number, January 15.
San Francisco Show Number, February
©gle
January 1, 1918
MOTOR WEST
Page 19
"Over the Top" In a Studebaker Six
Fed up on the rush and roar of civilization and anxious
to escape the multifarious petty details and endless worries
of the store and office, a party of intrepid Los Angelans
recently decided to hie themselves into the wilds for a few
days and nights to enjoy the healing balm of the great
silent places. Packing their Studebaker Six with a store
of provisions, plenty of blankets, two of the new Stude-
baker suspension auto beds, a tarpaulin for a roof at night
and a couple of good fowling pieces, they donned their
outing togs and headed in the direction of El Cajon and
the Big Bear country.
Furnace Canyon is on the road to Big Bear — and it is
all that the name implies. It is reached via San Bernar-
dino. V'ictorville and Mojave desert. About an hour out
of Victorville the party reached the "Box S" rancho, a
regular oasis with green trees and running water in the
midst of the desert. From here an abrupt turn was made
and the car plowed its way across the desert for eight
miles, bringing up at the Garrison ranch, located at the
mouth of Furnace Canyon.
"Going up to Gold Point?" the ranchers asked the auto-
ists — and then they wanted to know how many horses
would be required for the trip. "It's a good road for
burros and pack animals," they said, **but visitors leave
their cars here and either walk up or go horseback.*'
An hour later the reason was apparent. It was a long
cruel grind to the foot of Elephant Butte, all in the low
gear, with rear wheels constantly spinning and tearing
through jagged rocks and loose gravelly sand. Here the
grade changes to a rise of 4 feet 10 inches every 14 feet.
The scenery is mostly turned up edgewise and the tempera-
ture is such that one instantly realizes why they named
it Furnace Canyon. And it is here that thirty-eight out
of forty-one cars have been forced to turn back in the
past year trying to reach Gold Point mine at the summit.
After a long, grueling low-gear climb, however, the car
was finally driven out on a ledge at the summit and the
excited motorists looked down on what seemed like an
enchanted ocean spread out below and stretching away to
the soythward. And here the car was parked, command-
ing what is probably the most inspiring scenic spectacle
in Southern California, while the members of the expedi-
tion were given a rousing ovation by the entire force of
the mine. Only one other make of passenger car ever
made this thrilling trip — and that was an eight-cylinder
job selling at double the Studebaker price.
General Grant Park Visited by 2,266 Cars
General Grant National Park was visited by 2,266 auto-
mobiles during the 1917 season, carrying 17,496 passen-
gers. The total attendance of visitors was 21,657 persons,
which was 6,000 more than entered the Park during the
previous season. About 40 per cent of the visitors were
people who entered the Park for the second and third time
this season.
Motorist Lost on the Utah Desert
The unique experience of being lost for three days in
the Utah Desert, without food or water, was the unwel-
come lot of A. E. England and E. R. Tappan, Detroit
motorists, on their recent trip to Los Angeles, in a Good-
year-tired Oldsmobile. All went well until in some un-
HKHE IS A VIEW OF THE FAMOUS FURNACE CANYON ROAD. THE
AKKOW INDICATES WHERE THE STUDEBAKER SIX IS JUST
ABOUT TO 00 "OVER THE TOP."
accountable manner they strayed from the Lincoln High-
way, and before they realized their mistake, were plugging
away through washes and sand dunes.
As the heat was terrific both men drank some of the
water from the radiator, and suffered considerably from
its effect. After their gasoline and water had given out,
Tappan started out on foot to follow the wagon track,
and about four miles farther on came to a miner's cabin.
Gasoline was obtained at another mining camp several
miles away, and following the directions of one of the
miners, the two explorers were soon back on the Lincoln
Highway.
Car Demand According to Price Divisions
It has been estimated by Government experts that there
are now in this country 1,400,000 owners of passenger au-
tomobiles that cost at the time of the original purchase
$500 or less, 760,000 owners who paid between $500 and
$1,000 for their cars, 1,219,000 in the $1,000 to $2,000 class,
and many thousands of cars above the $2,000 figure. These
figures measure the cumulative quantitative demand for
passenger automobiles during the last KT^ral vear^ and
represent one car for every 21 persons./ V^^VjOy I V^
Page 20
MOTOR
WEST
Januaiy I. 1918
LOSANEELCS-SMtFRANCISCD-PDRTLAND-SEATTLE
The Motoring Authority of the Paeiflc Coait.
EsUblished 1907.
An Illustrated Automobile Magazine of Quality, Issued
Semi-Monthly.
Published by Motor West Company, Marsh-Strong Bldg..
Ninth and Main Sts.. Los Angeles, California.
GEORGE M. SCHELL Editor and Publisher.
F. ED. SPOOXER Advertising Manager.
Representatives :
T. M. BRICKMAX, 943 Monadnock Bldg., San Francisco.
F. ED SPOOXER. 420 Book Building, Detroit. Mich.
Entered at the Post Office at Los Angeles as second-class
mail matter.
Subscription $2.00 a Year-
Single Copy 10 cents.
January I, 1918
Working at Cross Purposes
WITH the United States Government taking the
lead in its insistence that all media of transpor-
tation shall be worked to their maximum capac-
ity; with the railroads straining every nerve to meet the
freight-car shortage by loading its cars to the limit — it is
astounding to learn that here in California some over-
zealous county and town officials are holding motor truck
owners to a rigid observance of the load-weight limits as
outlined in the State's new automobile law\ the section
concerning which went into effect last July.
When this law was framed the United States was not at
war. and the load-weight limit was designed for peace
times. With the dearth of man-power occasioned by the
war, with the scarcity and high prices of horses due to
the same cause, and with the railroads staggering under
the extra burdens imposed upon them, it became impera-
tive that the motor truck should, so far as possible, make
up for these deficiencies.
In the East and the Middle West the motor truck is
gallantly endeavoring to shoulder its portion of the mighty
burden, and overloads are not only permitted, but, where
the conditions are such that the truck can pick up a load
greatly in excess of the manufacturer's rating, such over-
loading is urged in short-haul work.
Here in California motor truck owners are, when per-
mitted, loading their vehicles far beyond their rated
capacities, the State's road system being admirably adapted
to the transportation of such overloads. But in some sec-
tions of the State super-serviceable officials are hampering
the speeding-up process by arresting drivers of overloaded
trucks, haling them before the nearest magistrate and
having them fined.
With all due regard to California's highways, and the
possibility that they may be injured to some extent by the
passage over them of overloaded trucks, it should not be
forg^otten that we are at war, and that the first business
in hand is to win the conflict.
In this emergency it behooves those in authority to issue
orders that those paragraphs of Section 15 of the new
automobile law of the State of California relating to the
weight of vehicles, as well as the limitation in the number
of trailers to be used, shall be declared null and void dur-
ing the period of the war. Otherwise California may be
held up to the opprobrium of the other States as the one
Commonwealth in the country which considered its own
welfare before that of the L'nited States.
^'Pacific Coast Has Finest Roads In tbe Country**
AFTER nine months of steady touring, during which
they have traveled approximately 5,000,000 miles,
the forty-two cars of the Goodrich tire-testing fleet
are returning to the Akron factory from every part of
the countr\\
The reports turned in by the crews of these cars give a
better indication of the road conditions throughout the
countr>- than can be had from any other source.
The work of the crews of these cars has demonstrated
that there is hardly a nook or a cranny in this country
that is not accessible to the motorist. Even the desert
has no terrors for the motorist nowadays.
A resume of the reports says, among other things:
"The Pacific Coast has the finest roads in the country.
Consequently the motorist there gets more tire mileage
and uses less gasoline per mile than in any other region.
* * * Prosperity in the farming states of the west has
never been greater. * * * The 2200-mile run from
Chicago to Los Angeles is the finest pleasure tour in the
country. Gasoline can be had every 50 miles, and there is
only one tough spot in the entire route — a 40-mile stretch
near Ashfork, Ariz. * ♦ ♦ Notwithstanding the war,
transcontinental travel has been greater than in any pre-
vious year."
The observations of the trained men composing these
crews are worthy of consideration by Eastern and Middle
Western motorists who may contemplate a tour during the
present year.
Another section of the report states that "on the whole,
there are few bad roads in the country today. The war
has not, contrar>- to expectations, lessened the volume of
road building and improvement. States have been aroused
to the nece^^sity of keeping up their roads, because they
have found that better roads means a greater volume of
business. The more attractive the roads, the more pic-
turesque the surroundings, the greater the community's
prosperity; hence the general alertness on the part of
local governments."
Motor Trucks to Relieve Railroads* Burden
FEWER passenger cars and more motor trucks is the
program of the United States for the time of war.
Government experts predict a very considerable use
of the motor truck in short-haul freight transportation,
and are of the opinion that the railroads will be relieved
of much of their transportation troubles by the use of
motor trucks wherever possible in transporting merchan-
dise from city to city. The government plans to inaugu-
rate such a system and has appointed a committee with
Roy D. Chapin as chairman to superintend the installa-
tion of short-haul motor truck freight^ service in every
part of the country. ^.^^.^^^ ^^ GOOglC
January 1 , 1918
MOTOR WEST
Page 21
Motor Means Much to Farmer
Without It He Would Be Unable to Perform
His Great Task of Feeding the
Allied Armies
Ox TU¥. American farmer rests the responsibility of
feeding the allied armies in Europe and also the
civil population of the United States and to a very
large extent that of England, France, Italy and Belgium.
At the same time the farmer is confronted with a shortage
of labor, high wages and greatly increased cost of keep-
ing horses. These conditions make it necessary for him
to increase his own efficiency and that of his men and his
land.
To do this he must make more use of time-saving and
labor-saving machinery. The farm tractor for plowing,
harrowing and cultivating affords the farmer the most
advanced means of greatly increasing his production with-
out hiring more men or using more horses. The automo-
bile and motor truck furnish a means of independent
transportation that is essential ta the farmer under pres-
ent conditions.
Xo element of our population is so dependent on indi-
vidual transportation as the farmer. Usually he is miles
from the nearest railroad station and he has a great volume
of hauling to do. With a motor truck he can haul larger
loads than with a team of horses and can make several
trips to market in a day for every one with a team. The
horses can be kept on the farm for use in the fields, for
hauling wood from the wood lot and for various other
work. With a motor truck it is entirely practicable to
haul a load of farm produce to cities 40 to 50 miles away
and return home the same day. This is highly important
in view of the critical freight congestion on the railroads
and the need of relieving them of short-haul work.
The superior speed of the motor truck enables the
farmer to take advantage of dry weather, when the roads
are in good condition, to do the bulk of his hauling. It
also permits him to get immediate benefit of market con-
ditions when prices are high.
Farmers appreciate the many advantages of the passen-
ger automobile. This is shown by the fact that there are
two to three times as many motor cars in proportion to
population in the agricultural states in the West as in the
industrial states in the East. Farmers are estimated to
own nearly half the automobiles in the United States and
are the largest buyers at the present time. The largest
increase in registrations during the first half of 1917 oc-
curred in agricultural states.
The farmer uses his car as a utility vehicle almost en-
tirely. He drives into town and back in an hour where the
trip would take half a day with a horse and buggy. He
fills the tonneau with cases of eggs, a tub of butter, cans
of milk, sacks of potatoes or even a calf, sheep, or crate
of chickens, and brings back rolls of wire fencing, roofing
paper, tools or anything else needed on the farm. If some
part of a mowing machine, reaper, cultivator or other
farm machine breaks, a quick run to town in the car will
bring the replacement part in an hour or two so that the
time lost by the men and machine is reduced by several
hours.
The automobile makes it possible for the farmer to
keep in close touch with his neighbors and with the out-
side world. He and his family and farm hands can attend
church, social gatherings, entertainments, political meet-
ings, lectures on improved agricultural methods, good
roads meetings, etc., in the evenings and on Sundays, and
return home at a reasonable hour. Meanwhile, the horses
get necessary rest in the stable. Thus all are refreshed
and fit for the next day's work. The younger children
can be driven to and from the graded schools that are re-
placing the old one-room district schools and regularity
of attendance greatly increased.
This facility of getting about easily and quickly relieves
the monotony of farm life, makes the boys and girls and
"help" more contented and tends to retard the movement
from the farm to the city.
Every passenger automobile used means that at least
one horse can be dispensed with. Each horse requires
five acres of land for his support. By using the car, the
farmer can devote five acres of good land to raising wheat,
potatoes or other staples for human consumption or for
raising beef or mutton. A motor truck takes the place of
at least one team, an on a large farm requiring a great
deal of hauling, will do the work of five or six horses.
This will release from ten to thirty acres, sufficient for the
support of three to ten human beings. At present high
prices of farm products the farmer loses money on every
horse he keeps.
All States Sharing In Federal Road Aid
All the States of the Union have availed themselves of
the opportunity of participating in the benefits of the
Federal Aid Road Act, which appropriated $75,000,000
for the construction of post roads and $10,(XK),000 for
forests roads, according to the report of the Director of
the Office of Public Roads and Rural Engineering, United
States Department of Agriculture. That the passage of
the act has stimulated road building is shown by the fact
that in 1916 there were approximately $41,000,(K)0 of State
funds expended for all highway purposes, and it is esti-
mated that in the calendar year 1917 the aggregate ex-
penditures of State funds for this purpose will be at least
$60,000,000.
>
Januar>' 2-9, 1918 — Automobile Salon, Hotel Astor, Xew
York City.
January 5-12 — Xew York Xational Show.
January 26-February 2 — Chicago National Show.
January 26-February 2 — Automobile Salon, Congress
Hotel, Chicago.
February 2-9 — Minneapolis, Minn., Show.
February 6-13 — Portland, Ore., Show.
February 9-16 — Kansas City, Mo., Show.
February 11-16 — Third Annual Xational Tractor .Show.
Kansas City, Mo.
February 11-16 — St. Louis, Mo., Show.
February 16-26 — Annual San Francisco Show, (ico. A.
Walhgreen, manager.
February 18-23-— Des Moines. la.. Show.
Februar>' 23-March 2 — Omaha, Xeb., .Show.
March 2-9 — Boston, Mass., Show.
April 9-13 — Stockton, Cal., Show,. ,, ,
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Page 22
MOTOR WEST
January 1 , 1918
Harvesting by Motor Truck
Oregon Ranchmen Demonstrate Economy of
Using Duplex Four- Wheel Drive in
Gathering Grain From Fields
Up IX OREGON, on the W. H. McCormmanch
ranch, the combination of four men, a specially
rigged combine and a Duplex motor truck are now
handling in bulk and in quick time the entire wheat crop
grown there. The new system eliminates the use of sacks,
sack sowers, a jig on the combine and wheat bucks in
the field and at the warehouse. From the minute the
wheat reaches the combine in the field until it arrives at
the elevator alongside the railroad track the wheat is un-
touched by hand.
In this all-mechanical system a traveling hopper first
receives the threshed wheat from the combine, then the
HOPPER RECKIVING THRESHED WHEAT FROM COMBINE.
Duplex truck in turn receives it from the hopper. Four
hoppers are so placed about the field that the moment
one is filled another is conveniently near at hand to re-
ceive the output of the combine.
These hoppers are so designed that they hook onto the
combine and the threshed wheat is transferred directly
into them through a spout. When each hopper has
reached the limit of its capacity, which is for 60 bushels,
a lever is tripped and the hopper drops by the wayside.
So far the work has proceeded swiftly, efiiciently and
successfully. Rut a second problem, fully as large and
vital, remained — namely, that of transporting the wheat
from the hopper to the elevators, probably a mile away.
Here the Duplex truck stepped in to fulfill the motor
truck's mission of relievinir the shortage of human labor
by bringing mechanical science to the task.
For this work on the ( >regon ranch the Duplex truck
carries a bin, which has a capacity of 130 bushels — slightly
TRANSFERRING WHEAT FROM HOPPER TO TRUCK.
more than the combined capacity of the two hoppers. A
small elevator attaches to it, constructed on the same
principle as those in the large grain elevators. This little
truck elevator is operated by power delivered from the
truck engine through an auxiliary shaft and belting.
A short spout is attached to the trap door in the bot-
tom of the hopper which leads to the bottom of the truck
elevator. It is but a matter of a few minutes before the
entire load of wheat is transferred from the hopper into
the truck. After being relieved of its burden, the empty
hopper is hitched to the truck and hauled to its next
station in the path of the combine. The truck then pro-
ceeds to another hopper and repeats its performance.
With the contents of two 60-bushel hoppers aboard it
leaves the scene of harvesting and heads for the elevator
a mile distant. Upon arriving at the bins the driver of
the Duplex hooks the spout of the little truck elevator
over the edge of the bin and starts the engine. Within
a few minutes the truck is empty, whereupon it swings
about and heads for the field to take on another load.
r •
I
EMPTYING THE TRUCK INTO
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.uuary I. 1918
MOTOR WEST
Page 23
Motor Trucks In Postal Service
Mon> than $320,000 was saved by the U. S. Post Office
irinicnt l)y the use of motor trucks during the fiscal
rr ended June 30, 1917, according to the annual report
'u ]^<.>tniaster-(kMieral. There were 774 motor vehicle
111 > in operation by the department during the year.
-tr of the cities where government-owned trucks were
nti-d (lurins: the entire year, the motor trucks were
• . MiKtl ID make 384.526 trips and there were only 132
r^ ^. ,,r one failure to every 2,913 trips.
it i.s desirable," says the report, "that existing legisla-
. L roiriclions be removed and opportunity provided for
L->i.iblishnient of service by motor vehicle to rural
. :iiiinitie> that are entitled to better means of convey-
.« and C(jniniunication with markets where produce may
■i >i'oscd of to the best advantage and where the farmer
'i iciT can be su])])lied with necessary implements and
'.lus through the mails without loss of time incident
;.t rsonal trip to such market centers."
Large U. S. Truck Contracts to I 7 Firms
. niracis calling for the assembly of 500 class B trucks
li have been given by the United States government
the Kissel Motor Car Co., the Garford Motor Truck
. the Kelly-S])ringfield Motor Truck Co., Bethlehem
»ror< Corp.. the United States Motor Truck Co., the
•ok way Motor Truck Co., the Velie Motors Corp., the
rWu'j; Motor Truck Co., the Diamond T Motor Car Co.,
Republic Motor Truck Co., General Motor Truck Co.,
liana Truck Corp., Packard Motor Car Co. and the
vice Motor Truck Co. Contracts for 1,000 trucks of
-aniL" class have been let to the Selden Truck Sales
. the P*icrce-Arrow Motor Car Co., and the Gramm-
'iistein Motor Truck Co.
MAXWELL ONE TOXNKK WHICH CAKKIED LOAD 1500 MILES.
Maxwell One-Ton Truck Carries Freight 1 500 Miles
That the motor truck is a reliable means of transporta-
tion in cases of railroad inefficiency is thoroughly demon-
strated by the feat of the Maxwell truck with its one
ton of groceries arriving at Atlanta from New York with-
out a mishap of consequence during the 1500-mile run.
The Maxwell left New York with a ton of groceries
from a New York wholesale house for delivery to the
Louisville and Nashville warehouse in Atlanta.
So well had the Maxwell stood the long hard grind that
a one-ton load of shoes was collected in Atlanta and the
truck sent southward to Jacksonville to show its ability
over the loose sand roads of Georgia and Florida.
All army camps located near the roads traveled by the
truck were visited. In order to reach the quartermasters'
departments many times it has been necessary for the
truck to cut across lots, ditches, cotton fields, and worm
its way through unbroken wood paths. Regardless of the
obstacles the truck made as high as 12 miles to the gallon.
At no time did the water boil in the radiator.
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Page 24
MOTOR WEST
January I. 1918
Our Duty To Our Distributors
Picked motor car distributors in virtually all the leading cities
of the United States hold five-year contracts with this Corporation.
Under these contracts these distributors buy and sell; under these
contracts we build and deliver.
WE MUST KEEP THESE DISTRIBUTORS PROFIT-
ABLY, PERMANENTLY IN BUSINESS.
M^
The period immediately before us
will bring no sales problem for the au-
tomobile merchant who has Harroun
cars to sell.
A new economic condition is filling
as never before the pockets of the
farmer, the business man and the
skilled laborer.
But the SUPPLY of cars in the
popular priced field WILL SURELY
RUN SHORT.
Production in 1918 will be the
lowest in any year of the last five.
It will be under rigid limitation.
Patriotic service and the lure of
government-order profits will absorb
much of the industry's efforts.
To this patriotic service the Har-
roun Motors Corporation has unhesi-
tatingly assigned space, equipment
and capital. But this assignment was
so made that it will aid, rather than
hamper the rapidly increasing produc-
tion of Harroun Motor Cars.
Second only to our duty to our
country stands that duty which we
owe our distributors and dealers.
We are in the automobile business
TO STAY.
Harroun Motors Corporation
Factories and Officesi Wayne, Michigan
Mention "Motor West," Please, When Writing to the Advertiser O
January 1. 1918
MOTOR WEST
Page 25
Jones Enters the Truck Business
Announcement has been made by the Jones Motor Car
Co.. manufacturers of the Jones line of passenger cars, of
its entrance into the truck business. While it is expected
that a two-ton truck will be on the market by March 1st,
formal announcement has been made by President J. J.
Jones that deliveries will be ready by February 10th on
the one-ton model, which will sell at $1,100.
The Model X Continental motor, four-cylinder. S-y^xS,
will be used. Ignition will be high-tension. A vertical
tube radiator will be used — circulation being by positive
gear-driven, centrifugal pump and fan mounted on motor.
The loading space will be nine feet — designed to carry
one and one-half feet overhang. Front springs are 44
inches long by two inches wide, with nine leaves. Rear
springs are 52 inches long by 3 inches wide, with 10 leaves.
The tread is 56 inches. Tires are solid — front 34x3^; rear
34x4. The wheelbase is 130 inches, and the weight of
the chassis is 2,750 pounds. Standard equipment is used
throughout.
After a number of years of experience and experiment
with spring construction the Jones engineers have devel-
oped a spring using the proper amount of oil vanadium
equalizing leaves, so placed as to eliminate spring troubles.
President Jones has set a mark of 2000 for the 1918 truck
production and plans are being made in the factory to
that end. Mr. Jones and Sales Manager H. E. Dickinson
have just recently returned from an observation and ma-
terial buying trip in the Eastern markets.
Duplex President Predicts Motor Truck Shortage
With the government purchasing thousands of motor
trucks; with all lines of business motorizing their haulage
and deliver>' departments more extensively than ever be-
fore. H. M. Lee, president of the Duplex Truck Co., be-
lieves the 1918 demand for commercial vehicles will greatly
exceed production, although practically all manufacturers
have increased their facilities for building motor trucks
during the ensuing year. Throughout the country there
is even now an unprecedented demand for hiotor trucks —
so great that before very long it will be practically impossi-
ble to fill orders for many individuals and corporations.
Of course the government's demands come first, and
almost the entire output of several of the country's largest
motor truck companies have been contracted for by the
Federal authorities. More government orders are to be
placed in a short time and there will be but few truck
manufacturers in a position to take care of orders from
individuals and corporations. It is estimated that the de-
mands of the warring nations during the ensuing year
will equal the motor truck output of 1917.
And the demand from all lines of industry has been in-
creasing tremendously and will become greater if the gov-
ernment places an embargo on the shipment by freight of
the 500 products and commodities recommended by the
War Board.
With these luxuries and semi-necessities barred from
transportation by the railroads, motor trucks will be
pressed into service and overland truck routes will spring
up in all sections where it is possible to secure commercial
vehicles.
Motor truck manufacturers realize that the demand for
their product will be greater than ever before and every
factory will rush its. production to the utmost. But even
>o. there is every probability of a great shortage of motor
trucks during 1918.
Refinements In New Fulton Truck Bring Economy
The Fulton Motor Truck Co., Farmingdale. L. I., has
gotten well under way the production of its new lJ/2-ton
truck, the model F-X. The new truck sells for $1,420 and
contains many improvements over its predecessor of the
same capacity, which was known as the F-1 model. The
four-cylinder engine on the new model is larger than that
on the older truck and therefore is not interchangeable
with it. It is of the L-head type and the four cylinders are
THK NEW ONE TON JONES TRUCK.
3^4 hy 5 and develop 36 to 38 horsepower. The compres-
sion is higher in the new engine than in the old one and
this makes necessary a variable spark instead of the set
spark on the old truck. Ignition is by Dixie magneto.
The decidedly low fuel consumption of from 14 to 15 miles
per gallon with IJ/^-ton load is the result of the numerous
refinements in the new model. Drive is through a Borg
& Beck clutch. The rear axle is a Russel internal gear
of heavier type. The tires are 34 by 3>^ inches in front
and 34 by 5 in back.
Higrade Adds One-Ton Truck
The Higrade Motors Co., Buffalo, N. Y., has added a
one-ton truck model to its line. A short time previous
the company announced its new three-quarter ton model.
The chassis of the one-ton product is listed at $1,800,
which covers the usual equipment. The engine is Model
N Continental with cylinders Syi by 5. Another feature
of the new truck is the 35 by 5 Goodyear tires on the
front and rear wheels. When the truck, however, is to
be used in service where it will not carry a load exceeding
1,500 pounds the truck can be secured with the wheels shod
with regular fabric pneumatic tires at a reduction of $50.
Delivering Army Trucks By Highway
Thirty thousand army trucks ordered by the War De-
partment will be driven over the roads from the factories
in the Middle West to Atlantic ports for shipment to
the front in France during the present winter and coming
spring. Fifteen thousand freight cars would be required
to haul the 30,000 trucks by rail and 2,250 additional cars
to carry the cargo of spare parts and supplies that will be
transported on the trucks. W^ith fifty cars to a train,
there would be 345 trains. The plan will therefore release
17,250 cars and 345 locomotives and train crews for hand-
ling other essential freight.
ARMY DENTAL CAR MOUNTE
=i?i^t^id"tf;'Gwgle
Page 26
MOTOR WEST
January 1. 1918
Another Great
This car 'will
he exhibited at
the Ne'w York
Shoiv — Space
C-lU3rd floor ^
Grand Central
Palace.
This car ivill
be exhibited at
the Chicago
Shoiv — Space
G24 to 49 in the
Greer Building,
By World's Champion Light Six
6,202 Miles With SEALED
Hood, Clutch and Transmission
CHICAGO to the Pacific
Coast and back — no
CHANCE to touch the engine
— no chance to even LOOK at
clutch or transmission — that is
the latest wonderful record of
the ELGIN SIX.
The Valve -in -head Motor
never faltering on the steepest
inclines, in the deepest mud
nor the heaviest sands —
The CLUTCH holding on
mile after mile of steepest
mountain climbs —
The BRAKES holding fast
on mile after mile of downward
plunges — where slipping meant
death —
What eloquent proof of the
100% stamina and dependability
of this strictly stock ELGIN
SIX.
And Economy — 19.4 miles
to the gallon of gasoline.
Elgin Six 4-Passenger
Roadster, $1095
F. O. B. Chicaso
A car for business and profesrioiul
usr, as well as for all-*round driving.
Roomy enough for four people, yet
not too large for one or two. Front
seats divided. Beautiful yacht-line de-
sign. A popular, practical model.
Same chassis as touring car, with 117-
in. wheelbase, valve-in-head motor, etc.
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* ^4 ^tm2^ m» ^^%m<m% maUtik
January I. 1918
MOTOR WEST
Page 27
Victory Scored
Elgin Six 5-Passenger Touring Gar, $1095 ^i,SiS^
A roomy. impreMive car. 117-inch wheelbate. Valve-in-head motor. Quality upholstery
and finish throughout. Flexible, powerful, smooth runnuur and easy ridinar. The most
economical car of its size. Beautiful, durable. A family car which old and youns alike enjoy.
E
NGINE, clutch and transmission performed ti;/M-
otit iuOitstment — without repair — for two solid months
of continuous travel under the roughest usage.
The Elgin climbed and descended the precipitous
slopes of the Rocky Mountains; threading its way along
toituous, rock-strewn mountain trails; plunging through
unbridged streams.
Without a break the car ran perfectly in the freez-
ing, rarefied atmosphere above the clouds; and cooled
perfectly in 132 degrees of desert heat, where heavy pull-
ing increased the difficulty of keeping a motor cool.
A broken fan-belt — compelling the car to travel a thou-
sand miles homeward with a still fan — a performance al-
most unbelievable — added a crucial test.
The record-breaking run from Chicago to Miami, Fla.,
the Minneapolis-Fargo dash, and many other famous
ELGIN winnings had fairly earned for the ELGIN the
title of * 'World's Champion Light Six. ' '
Hence, when the officials of the Chicago Motor Chib
determined to secure authentic data on the condition of the
two great national highways — The Lincoln Highway and
The National Old Trails Highway — they selected the
ELGIN SIX because of its previous wonderful records.
It was made the "Official Scout Car," traveling under the
auspices of the Chicago Motor Club, the American Auto-
mobile Association, the Detroit Automobile Club, and
many other Associations affiliated in the Good Roads
Movement of America.
In the Service of the U. S. War Department
But the greatest honor was conferred upon the ELGIN
SIX when Secretary of War Newton D. Baker, in a per-
sonal letter, appointed it Official Scout Car to report trans-
continental road conditions to the War Department — to
gather information that nuy prove most valuable to the
War Department in emergency movements of troops and
supplies.
It was a commission of honor for the ELGIN. No car
had ever been sent on an errand so important to this
Government No car had ever been charged with a serv-
ice so distinguished.
Successful dealers are fast coming to
the Elgin Six.
A highly profitable connection may be
awaiting YOU.
Wire for territory and full iletails.
Address Dept. 25a
Elgin Motor Car Corporation, Chicago, U. S. A.
Elgin Six Sedan, $1645
F. O. B. Chicago
A richly finished, luxuriouslv uphol-
stered car that meets the all-season,
all-weather requirements. Interior of
best Bedford Cord. Plate glass win-
dows. Silk curtained rear and rear
quarter windows. Patented, adjust-
si>Ic steering wheel. Heavy Brussels
carpeting for the floor. Electric dome
light for interior.
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Page 28
MOTOR WEST
January I. 1918
^de
The Firestone Tire & Rubber Co..
Akron. O., recently held its annual
meeting, which was probably the most
largely attended meeting of stock-
holders ever held in the United States.
More than 95 per cent of the stock-
holders present were officers and em-
ployes of the company. The meeting
elected directors of the company for
the ensuing fiscal year and transacted
other business. The meeting placed
the stamo of success upon the strik-
ingly broad and original plan adopted
by the company a year ago. The activ-
ities of the tire factory stopped and
the offices suspended business, releas-
ing several thousands of employe-
stockholders to attend the meeting.
The meeting was presided over by H.
S. Firestone, president of the com-
pany. In his report the president an-
nounced sales last year of $61,587,219,
an increase of 71 per cent over sales of
the previous year. The treasurer's re-
port showed that the company's total
assets stood at $51,633,697, with the
total surplus of $26,122,824.
* * *
Another Cog in Du Pont Wheel.
The paint and wood-finishing busi-
ness of the Bridgeport Wood Finish-
ing Co., of Still River, Conn., has been
purchased by E. I. du Pont de Ne-
mours & Co. The Bridgeport com-
pany has manufactured a line of paint
and wood-finishing products for more
than 40 years. The resources and or-
ganization of the Du Pont company
will be put behind the Bridgeport
brands to bring them before the pub-
lic in a much larger way than has been
done in the past. The Du Ponts en-
tered the American paint field in an
important way through their purchase
some time ago of the old established
firm of Harrison Bros. & Co., Inc., of
Philadelphia, which under the name
of "Harrisons, Inc.," is now manufac-
turing and marketing on a more ex-
tensive scale than ever a line of well-
known paints.
* * *
Johnson Helps Biggers in Hyatt Advg.
B. G. Koether, manager of the Mo-
tor Bearings Sales Division of the
Hyatt Roller Bearing Co., has an-
nounced the appointment of A. R.
Johnson as assistant advertising man-
ager. Mr. Johnson will be associated
with \V. E. Biggers, advertising man-
ager, in the work of advertising and
sales promotion. Mr. Johnson was
formerly assistant advertising manager
of the Cadillac Motor Car Co., of De-
troit.
¥kcs\oty Qossip
terson King Factory Manager.
Assistant (ieneral Manager J. B.
Siegfried announces the appointment
of J. W. Peterson, known throughout
the industry as a quality production
man, as factory manager for the King
Motor Car Co., Detroit. Mr. Peterson
started in the business back in 1901,
and was associated with Studebaker in
their first gasoline venture in 1904 to
1906. He has been with Peerless,
manufactured the first two Hupp-
J. W. PETERSON,
Factory Manager King Motor Oar Oo., Detroit,
Mich.
Veats electrics and has had long asso-
ciation with Hupp. Leaving Hupp as
factory production manager, he asso-
ciated himself with E. A. Nelson and
helped perfect and develop the Nelson
car.
* Ha ^
McGraw Tire Service Force Meets.
The McGraw Tire & Rubber Co.'s
service force held a three-days' con-
vention from November 26th to 29th.
The policies to be effective in future
work were defined. Furtherance of
trade educational service was discuss-
ed to demonstrate the value of tire
conservation. Assurances were given
that tire consumers appreciated the
"Care of Tires" book recently issued,
which explains ways and means of
lengthening tire mileage.
Duplex Truck Price Advanced.
The Duplex Truck Co.. of Lansing.
Mich., will advance the price of the
Duplex four-wheel drive truck from
$3,600 to $4,000 on Jan. 1. It is an-
nounced, however, that the motor
truck war tax, which approximate^
$100, will be paid by the company. In
announcing the advance in price on
the 3>2-ton truck. President H. M.
Lee pointed out that during the pa>i
year manufacturing costs have in-
creased tremendously, raw materiaK
advancing from 10 to over ICK) per
cent, workmen's wages rising, and
everything entering into the manufac-
ture of motor trucks costing more
than six months ago.
* * *
Champion Plug Enjoys Best Month.
The Champion Spark Plug Co., To-
ledo, O., enjoyed during last Novem-
ber the greatest volume of business
for any month in its history. The in-
crease over the best preceding month
in the history of the sales of Champion
spark plugs was 25 per cent. In addi-
tion, orders for the month of Decem-
ber are as large as those for the best
preceding December in the company's
history. Present indications are. how-
ever, that the increase of 25 per cent
will be maintained. The company has
expanded its selling organization and
has enlarged its advertising appropri-
ation.
« * *
Federal Truck Adds Again.
The Federal Motor Truck Co.. De-
troit, will erect a two-stor>* brick and
steel factory with dimensions of
95x308x34 feet. A large' part of the
new addition will cost about $45,000
and will probably be used for the man-
ufacture of class B trucks under gov-
ernment contract. This is a continua-
tion of the general expansion of the
company within the last year in order
to take care of the increased produc-
tion. Recently a large addition was
built for office quarters, but when
ready for occupation it was turned
over to production.
* * ♦
Saxon Light Truck Being Delivered.
The Saxon Motor Car Corp., De-
troit, has commenced delivery to its
dealers of a light 500-pound deliven
car built on the standard six-cylinder
Saxon passenger car chassis. The price
is $850. Either panel body or open
body with curtains is supplied. The
chassis is slightly heavier and has beer,
strengthened at points which will cn-
al)le it. to meet heavier loads.
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January 1. 1918 M O T O R W E S T Page 29
Mention "Motor West." Please. When Writing to the Advertiser
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Page 30
MOTOR WEST
January 1. 1918
Flanders Resigns Maxwell Presidency.
Walter E. Flanders, president of the
Maxwell Motor Co., Inc., Detroit, has
resigned that position and will become
chairman of the board of directors.
W. Ledyard Mitchell was named to
succeed Flanders as president. James
C. Brady, former chairman of the
board of directors, will continue as a
director of the Maxwell company. The
change was made to relieve Mr. Flan-
ders of some of the numerous details
of management, which have greatly
increased since the Maxwell company
took over the Chalmers company.
* * m^
Inter-State Prices Rise.
The Inter-State Motor Co., of Mun-
cie, Ind., has raised the prices on its
models. The new price range on the
line of cars manufactured by the com-
pany now runs from $950 to $1,025,
the increase becoming effective Dec.
1. The former range of list prices ran
from $850 to $950.
* * *
Gordon is Selden President.
George C. Gordon has been elected
president and treasurer of the Selden
Truck Sales Co. The other officers of
the company are W. C. Barry, Jr..
vice-president; E. B. Osborn, assistant
treasurer; and R. H. Salmons, secre-
tary.
4c * «
Hill-Smith Have Wire Wheel License.
The Wire Wheel Corporation of
America, with general offices at Buf-
falo, N. Y., and which has exclusive
control of the Cowles basic patents on
demountable and interchangeable
wheels, has granted a license to the
Hill-Smith Metal Goods Co., of Bos-
ton, Mass., to manufacture and sell
the "Minute" demountable wheels for
Ford cars.
* * *
Stanley Steam Car Prices Raised.
New prices on Stanley Steam cars
are now in effect, as follows: Seven-
passenger touring car, formerly $2,300,
now $2,500; five-passenger touring
car, formerly $2,200. now $2,400;
three-passenger roadster, formerly
$2,200, now $2,400.
RAY LONG
Chief Engineer Columbia Motors
Detroit, Mich.
Co..
New Men at Head of Dart Truck Co.
H. H. Henry, who has recently been
elected president and general manager
of the Dart Motor Truck Co., Water-
loo, la., was at the head of the new
Maxfer Company in Chicago, and put
it on its feet and on the way to per-
manence. Seeing a broader field in the
Dart Motor . Truck Co., Mr. Henry
accepted an offer from that company,
and is now in active management. He
has just announced the appointment of
Milo D. Herron as general sales man-
ager. Mr. Herron was formerly con-
nected with the Federal Motor Truck
Co., New York branch, and later with
the Thomas Auto Truck Co., of Wat-
erloo, Iowa.
4c 4c «
Sommer Will Aid Allen Gen. Mgr.
L. A. Sommer has been appointed
vice-president and assistant general
manager of the Allen Motor Co., Fos-
toria, O., in charge of engineering and
production.
Willys-Overland's New Sales Plan.
Willys-Overland, Inc., through Ed-
win B. Jackson, vice-president in
charge of sales, has just announced a
new plan of organization of the com-
pany's sales department, made to
bring the facilities of the factory into
closer touch with the dealer organiza-
tion. Under this system, the com-
pany's sales policies will be carried out
on the division basis, for which pur-
pose the country is divided into seven
divisions, in each of which will be sta-
tioned a resident division manager,
with full power to act for the com-
pany. J. I. Handley will be manager
of the East Central division with head-
quarters at Toledo; A. C. Barber will
manage the West Central division,
with headquarters at MoHne, 111.:
William L. Colt will be at the head of
the Eastern division, with headquar-
ters in New York City; George H.
Cox will have charge of the Mid-
Western division, with headquarters
at Kansas City, Mo.; F. C. Riggs will
manage the Western division, with
headquarters at San Francisco; E. N.
Culver the Southern division, with
headquarters at Atlanta, Ga., and C.
M. LeRoux the Northwestern division,
with headquarters at Minneapolis.
George M. Berry, formerly director of
branches, and K. R. Jacoby, formerly
assistant sales manager, will be asso-
ciated with Vice-President Jackson in
the capacity of assistant commercial
manager. The branches of Willys-
Overland, Inc., under this new ar-
rangement, will come under direct su-
pervision of the vice-president in
charge of sales through the division
managers.
* 4c *
Sarver Heads Scripps-Booth.
A. H. Sarver, who has acted as gen-
eral manager for the Scripps-Booth
Corp., Detroit, for several months, has
been elected president of the company,
where he succeeds Clarence H. Booth,
who has relinquished active control.
At the same time A. P. Sloan, Jr.. has
resigned as a director and has been
succeeded by Fred W. Warner, vice-
president of the General Motors Corp.
Thomas Warner has also resigned
from the directorate in favor of Ed-
ward Ver Linden, president of the
Olds Motor Works. Sarver, the new
president of the company, has long
been connected with General Motor
activities and was recently with the
Buick branch in Pittsburgh, Pa. The
new appointments are a part of the
operations whereby the Scripps-Booth
company will be closely linked with
the General Motors Co., by which
company it has been taken over.
THE DIXIE FLYER OFFICIAL NEWSPAPER CAR
which led the Government truck test, which was staged between Atlanta, Ga., and Fort Oglethorpe,
at Chattanooga, Tenn., on October 30th. 1917. The car carried four persons and during the trip
of 268 miles averaged 22 miles to the gallon through the sand and over hills. It took the entire
road on high and outclassed many of the higher priced cars following.
Splitdorf Sells Munger Rings.
Munger piston rings will be mar-
keted by the Splitdorf Electrical Co..
Newark, N. J., to the retailer and to
the manufacturers from the company's
branches located throughout the coun-
try. According to E. A. Kelland, man-
ager of the . company's Detroit oflfice,
all of the arrangements for the new-
sales connection^have been completed.
Digitized by VnOOQlC
January I. 1918 MOTOR WEST Page 31
A DrideK LEATHER TOP WILL NOT SCRATCH OR CHAFE
WILL HOLD ITS COLOR AND APPEARANCE
AND IS GUARANTEED ABSOLIMY WATERPROOF
The Most Remarkable
Top Material Yet Produced
When you put a DrideK leather top on your car,
you cover it with a character and distinction that
produces an increased value, and puts your car in
the class where it belongs.
DrideK tops are being put on many of the best
cars. If you don't know all about DrideK — get
samples and prices at once.
L. J. MuTTY Company
BOSTON, MASS.
SCOVEL IRON STORE COMPANY, Pacific Coast Agents
SAN FRANCISCO and LOS ANGELES, CAL.
3gle
Mention "Motor West." Please, When Writing to the Advertiser Digitized b;^
Page 32
MOTOR WEST
January I. 1918
KKPIBLH' TRrrKH SOLVE BIG DKLIVKKY PKOBLKM.
Trannportatidn prohI»'m>» an- h»inK Holved j'V«Tywh«T»' by th»> motor tiurk. In ChuaRo the
di»app»-aranr#' of th** ifr»-at hor»«'-<lrawn trucks from \ht- ntn* t is every when* r» marked. In their
plar** are the hiK truekH hearing loadn that w<»uld have taken many teams of horses in the old
da>H. And the tnickH make the trips t(» the frei^cht depots and delivery points in as fast time as
the speed ordinanees allow, thiin rctnservinfc hoth time and men. The illustration shows two of
hears l(oehurk*»i KepiJhlir fleet. These are 3>y4-ton trueks, engaiced in the parcel post delivery for
Ih** hiic mail order house.
Maxwell Earnings Run Ahead of 1916.
Net earnings of the Maxwell Motor
Co.. Detroit, were greater during the
period from August to October than
those of the same months of last year.
During these months the company's
dividend requirements of $980,000
were covered with a substantial sur-
plus. The payment of dividends on the
second preferred stock will not be re-
sumed for some time, since a strong
working capital is required for the war
business after being added to the regu-
lar line. Dividends on first preferred
stock will probably be paid at an ear-
lier date.
♦ * ♦
Brandimore With Mitchell Motors.
Jay C. Brandimore has been ap-
f)ointcd sf)ecial factory representative
of the Mitchell Motors Co.. Inc., of
Racine. Wis. Mr. Brandimore. who
assumed his new duties at Racine.
Wis,, only recently, was formerly con-
nected with R. C. Rueschaw, vice-
president of the Mitchell Motors, at
the Reo Company, for seven years.
Dixie Advances Prices.
The Dixie Motor Car Co., Inc..
Louisville, Ky., recently made an-
nouncement of advances in the prices
of its cars. In accordance with the
new list prices now in effect the tour-
ing car and roadster are both sold at
$995 f. o. b. factory, and the sedan
model at $1,375 f. o. b. factory.
^a * *
Stromberg Pays Dividend.
The Stromberg Carburetor Co. of
America, Inc., Chicago, has declared
its regular quarterly, dividend of 75
cents a share on its capital stock. The
dividend will be paid January 2 to
stockholders of record on December
15.
* ilf ilf
Pierce-Arrow Cars Will Be Continued.
The Fierce-Arrow Motor Car Co.
will continue the production of pas-
senger cars, unless required by the
government to devote all of its facili-
ties to government work. According
to the company's recent announce-
ment, it has increased its facilities for
a greater output.
Duplex Earns $92,000 in 5 Months.
Xet profits of the Duplex Truck
Co. since Xov. 23. 1916. when the cor-
poration was reorganized, to Oct. 31.
1917. were $92,002.10. according to the
leport of Secretary-Treasurer G. W.
Hewitt, made public at the annual
stockholders' meeting in Lansing. De-
cember 18. The following directors
were re-elected: H. F. Harper. Elgin
Mifflen. H. E. Bradner. G. \V. Hewitt
and H. M. Lee. During the past year
the Duplex company has moved from
its former factor>' in Charlotte to Lan-
sing, and manufacturing operations
have been handicapped. President Lee
declared that the financial report in
reality represented but five months'
actual business, owing to the time
necessary for the reorganization of
the manufacturing end, moving the
plant from Charlotte to Lansing, get-
ting the engineering work accomplish-
ed, procuring material and creating an
efficient dealers* organization.
« « «
Industry Needs Its Expert Men.
The automobile industr>' is sure to
prosper despite the war, but in order
to win the war the industr\- must not
be crippled by taking expert mechan-
ics from the factory to fill unimpon-
ant places in the government service,
was the general opinion expressed at
the recent meeting in Detroit of more
than 300 members of the Motor and
Accessory Manufacturers* Association.
It was pointed out that manufacturer-
of motor parts, accessories and the like
are playing an important part in the
war and mechanics of experience are
required to manufacture these pro-
ducts. Some of the speakers who ad-
dressed the meeting were Hugh Chal-
mers, Christian Girl, William E. Metz-
ger, Alvan Macaulay. Albert Cham-
pion and \V. O. Rutherford.
* * *
$1,000,000 Added to Jones Capital.
Harmony and evidences of progro^-
predominated at the special stock-
holders' meeting held December 6ih
by the Jones Motor Car Co., at Wich-
ita, Kan. The meeting was attendee!
by more than a hundred of the 1.0 ^'
stockholders. The purpose was to vote
an increase in capitalization. The
stockholders voted unanimously to in-
crease the capital stock from $500.i^>»
to t?1.500,(K)0. With this increase.!
working cai)ital the company will !><
in position to make rapid strides tow-
ard big production. President J. J
Jones presided at the meeting aiM
made a short talk concerning the com-
pany's progress and program. He wa-
commended by the stockholders for
his earnest efforts in the compan> -
behalf. According to those who know
the conditions, the future for the
Jones Six is brighter every day.
* * 1^
New Plan for Boyce Moto-Meter.
The Boyce Moto-Meter will be mnr-
keted after Jan. 1. 1918. through joN
ber and dealer houses. Hitherto ihi>
device has been handled by a few large
distributing hetfcses.
Mention "Motor W«-st," Pleaso, When Writing to the Advertiser gitiZGCl by
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oogle
January I. 1918 MOTOR WEST Page 33
Mention "Motor West," Please, When Writing to the Advertiser
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Page 34
MOTOR WEST
January I ♦ 1918
New Things in the
Hccessories Held
NEW HOLLET KEROSENE CABBU-
BETOB.
The Holley Kerosene Carburetor, Model
230R, which is manufactured by the Hol-
ley Bros. Co., Detroit, Mich., is designed
to use kerosene, distillate, gasoline, ben-
zol or any mixture of these. Where heavy
fuels are used, the motor is warmed up on
gasoline. Two float chambers and a con-
HOLLEY KEROSENE CARBURETOR AT-
TACHED TO MOTOR.
venient shifting cock are provided for
this purpose.
A distinguishing feature of this carbu-
retor is the thorough vaporization of the
fuel without excessively heating the
charge. This is accomplished by changing
the kerosene to a gas, then mixing it with
cold air. After passing the metering jet,
the fuel, together with a small quantity of
air, is drawn through a vaporizing tube
heated by exhaust gases. This reduces the
liquid fuel to a gas, which is introduced
at the throat of the venturi. It enters the
main air stream at the point of highest
velocity, which results in a very intimate
mixture.
In practice, motors equipped with this
carburetor show excellent performance.
The economy is as high as. or higher than
when using* gasoline in standard carbu-
retors. The combustion is clean and smoke-
less and there is no excessive carbon de-
posit. It is desirable to lower the com-
pression slightly in order to prevent pre-
ignitioh, which is an inherent character-
istic of kerosene.
MASON CO. TO PLACE OOBD TIBE ON
BiABKET.
For the year 1918 the Mason Tire &
Rubber Co., Kent, O., expect to add new
lines to its present list. It will continue
making the Mason Fabric Tires in the
Lattice Xon-8kid tread. Ribbed tread and
Smooth tread in all their various sizes
and styles, as well as both gray and red
inner tubes.
Early this year there will be placed on
the market the Mason Cord tire. This
tire has been made up and is now being
^ested. It will be made with a special
ad design consisting of an inverted
**M. '^ This will form a rugged tread and
will be a very effective non-skid.
The company is adding to its line at the
present time a semi-cured tread band for
the retreading of tires. This tread band
will be in shape to offer to the market
within the next few weeks. The company
is also contemplating, as soon as added
factory space will permit, the manufac-
turing" of a full line of accessories, in-
cluding hook-on and laced boots, double
wing blowout patches, tire plasters, re-
liners, tread gum, cementless patches, and
in fact a full line of sundries of all kinds.
The company is also getting up a line
of repair materials, including tread gum
for both gray and black repairs, cushion
gums, repair fabrics and a full line of ce-
ments. All the above lines will be on the
market within the first two months of
1918.
There will be no radical changes in the
lines now being manufactured, except that
the Lattice Non-skid tread and Ribbed
tread molds are being recut so as to elim-
inate the high crown. This will give Ma-
son tires a greater wearing surface on the
road and distribute the wear equally to
all parts of the tire.
In recutting the molds it has been found
that in the SOxS^^" Ribbed tread 1 pound
and 13 ounces more stock is being added
than formerly. This increase in the amount
of stock put info Mason tires graduates
up to the 37x5 Lattice Non-skid tread.
To the 37x5, 3 pounds and 7 ounces more
material have been added. These changes
in the present output of the Mason fac-
tory have been made after extensive tests
on test cars.
F0X7LESS SPABK PLXJG KEPT CLEAN
BY BOLUNG BALL.
The Fouless Spark Plug is kept clean
by an adaptation of the old method of
cleaning a bottle — dropping in shot or
marbles and then shaking it. Instead of
one or more small separate wire terminals,
the end of the Fouless is formed in the
shape of a slotted chamber or cage and in
this cage is a movable ball, kept in con-
tinuous motion by the natural vibration
of the engine and the car. The inner wall
of the cage is so designed that no mat-
ter what the position of the ball may be,
it is always the same distance from the
electrode. This continual movement keeps
the terminals absolutely clean and clear
of any oil or carbon. The great feature
of economy is claimed for the Fouless
Spark Plug is its ability to act as an ener-
gizer and intensifier. It gives a double
spark and fires a leaner mixture. The first
spark leaps from the center of the elec-
trode to the ball, as in all other spark
plugs. Differing from all other plugs,
however, the Fouless has a second spark,
greatly intensified, which leaps from the
hall to the terminal. As a result of these
advantages the Fouless is, as the makers
declare, a two dollar spark plug. It is
manufactured by the D & D Co., Chicago,
111., and is sold for $2 apiece.
BLACKLEDQE INTBODXJOE8 VEI.VET
BECOn. DEADENEB.
The John W. Blackledge Mfg. Co., 341
East Ohio street, Chicago, makers of the
famous Velvet Shock Absorbers, is bring-
ing out a patent recoil check to check the
up-throw on the fronts of automobiles and
on the rear of cars with cantilever springs.
and on other cars that violently rebound
CUT-OUT VIEW OP THE VELVET RB<X>IL
DEADENEB.
when they strike bad bumps or holes in
the road.
The device will be known as the Velvet
Kecoil Deadener. The idea is new in auto-
mobile shock absorbers. It works posi-
tively and quickly and yet gradually dead-
ens the shock on the recoil of the spring.
The device answers an entirely different
))urpose from that of the cushion-type
Velvet Shock Absorber, which the Black-
ledge Co. has been making for several
years, the function of which is to make a
stiff main spring ride ''soft and easy."
The Velvet Recoil Deadener checks the
upthrow of the car and makes the ear
ride easy.
As will be seen by reference to the il-
lustration, the cam A is fastened, station-
ary, on the pivot bolt B. The drum E re-
volves on pivot belt B. The spring C is
fastened to the inside of the drum £ and
when the car goes upward the drum E re-
volves on pivot A and the spring trav-
els up on cam A and immediately begins
the gradual stopping of the up-throw of
the car. On the opposite side of the de-
vice, another spring winds the drum up
and the spring C immediately slides down
on the cam as the body of the car returns
to normal position.
The Velvet Recoil Deadener is expected
to be on the market within a few weeks.
Chicago Show Issue — ^January
San Francisco-^how Issue—
ruary ISth.,^ ^y V:r OOQ
15th.
-Fd)-
JaDuary I. 1918
MOTOR WEST
Page 35
HOTEL ST. FRANCIS San Francisco
Cmntmr of thm City* 9 Lifm and Color
EUROPEAN PLAN FROM $2.00
Management - James Woods
ARE YOU ECONOMICAL?
Not the least of your expenditure is
for fuel — don't waste any.
Economy is an advantage gained,
both in low fuel consumption and regular
engine firing, by users of
BOSCH
MAGNETO IGNITION
Boscdh Magneto Co. - - New York
Coast Branehs 1384 Van Ness Kr%^ San Pranolsoo
Coast Dktribalora} E. A. F««tli«ntoB«, Lm Ab««1m
Ballon & Wricht. Portland and SaatlU
Kimball - Upson Co., Saoramanto
Digitized by
Mention "Kotor West," Pleate, Wh«i Writinjf to the Adrertincr
Google
Page 36
MOTOR
WEST
January !• 191
NEW A OARBON-PBOOF SPARK
PLUG.
The Champion Tgnition Co., Fint, Mich.,
which iiiauufactures A (' Plugs, has placed
on the market a new type known as the
A C Carbon-Proof, of which a sectional
view is shown herewith. This new ping
^m^ w^as designed jirimarily to
^flb overcome the carbonizing
^^g trouble being experience(l
^ > in a very well-known make
^ f of tractor tjiat uses kerosene
// 1 as fuel. The results were
J \ so exceedingly gratifying
^* ^ that it was decided to give
t< ■ motorists the benefit of this
I ^H invention, which marks a
l^'^Jj !■■ now departure in spark plug
j P Ea construction. It is made for
s I I 1 Ford, Overland and 8tude-
baker cars and it is said by
the manufacturers that, in
tests on Fonl cars covering
a period of one year, no in-
^ stance has been found where
SECTION OF ii pliJJ? ha^ to ^^ removed on
AC CARBON- account of carbonizing. The
PROOF PLUG reason for this is that the
carbon-proof porcelain is i)ro-
vided with a number of ribs having saw-
tooth edges which attain a sufficiently
high degree of heat to burn away the car-
bon, thereby keeping the edges free from
deposits and breaking up any possible
short circuit.
HEINZE-SPBINGFIELD ELECTRIC
STARTING AND LIGHTING
SYSTEMS.
The Heinze-Springfield Electric Start-
ing and Lighting System is designed espe-
cially for Ford cai*s and is a two-unit, six-
volt system with Bendix drive. It can be
installed complete in four hours by any-
(»ne familiar with ordinary tools. The two-
unit principle, light weight and low gen-
erator speed, eliminates excessive power
drain on the engine. All parts are fur-
nished for complete installation and in-
clude ammeter, dash lamp and electric
tail light. Heinze-Springfield Systems are
distributed on the Pacific (.'oast by Hugh-
son & Merton, Inc., with branches in the
principal Coast cities. They are manu-
factured by the John O. Heinze Co.,
Springfield, ().
RATFIELD DEVICE CONSERVES
GASOLINE.
Millions of gallons of gasoline are need-
lessly wasted during the winter months,
due to the fact that automobile owners
and operators of all kinds of gasoline mo-
tors persist in their endeavor to run their
machines with cold gasoline. It can be
done, but in so doing the cost is great and
troubles are many.
The kind of gasoline in use today must
be heated in cold weather to obtain effi-
ciency and economy. The question is,
"What is the best way to do it?"
Many devices are employed to get heat
to the carburetor, but the original method
put into practice by the Rayfield Carbu-
retor manufacturers has proven to be the
best and easiest way. A stove or housing
is clamped around the exhaust pijie or
manifold an«l is so constructed that the
air passing through it is heated to a high
degree of temperature. The heate<l air is
then drawn through flexible tubing to the
fixed air intake of the carburetor, and in
the Kayfield it comes in direct contact
with the gasoline at the nozzle opening,
the result being instant action and per-
fect vaporization.
The installation of this device is very
simple and inexpensive, yet has proven to
be a money saver and friend in need to
many thousands (»f motorists during the
winter months.
QUALITY TIRES AND INNER TUBES.
(Quality Tires are built with non-skid
construction only. The highest grade of
rubber enters into the construction of this
tire and all the fabric is tested for
strength and then milled and calendered
so that every particle of fabric receives
the same amount of rubber. Kvery proc-
ess is closely watched and each tire is
thoroughly examined at eighteen different
points during construction. Quality Inner
Tubes receive the same care and super-
vision during manufacture as is Quality
Casings. Each tube is rigidly inspected
before leaving and is ))acked in such
shajie that it reaches the consumer in the
same perfect condition in which it left
the factory. Quality Tires are handled
under exclusive territory rights and 40
per cent is allowed to the dealer off the
list price by the Quality Tire & Rubber
Co., 14(i7 Michigan Ave., Chicago, III.
EMERGENCY LEVER CONTROLS BOTH
BRAKES IN NOBLE SAFETY BRAKE.
In the Noble Safety Brake for Ford
cars the emergency brake controls the foot
brake, gripping two sets of brakes in one
operation. For quick emergency stojis the
simultaneous grips on the foot brake
bands and the rear wheel brake drums as-
sure a positive action without a sudden
jar of the car and unnecessary skidding
and wear of the tires by equalizing the
brake resistance in the center and rear
end of the car. A car can be left stand-
ing or started on any grade without dan-
ger of moving. The Noble Safety Ford
Brake is manufactured bv the Hughes
Mfg. Co. of 1806 S. Michigan Ave., Chi-
cago, 111.
— c
%
K — Steir* Narrow Typ*
B~Sto«« B«f f U Plat* Tw99
C—FUslbU Tttbiag f^ ^
D—Tubins Elbow 1/ ' ■ 7
S
KAYFIELD I)P:VICE FOR SAVING GASOLINE— IX DETAIL AND ATTACHED TO MOTOR.
HOVET AUTO JACK OPERATED El
FOOT.
The Hovey Auto Jack, manufacture.!
J. H. Whetstone & Co., Lapeer, M.-
operates on the entirely new mecbaii'
principles of the *' wheel and axle'* :i
the ** shifting fulcrum," as opposed t«» '
THE HOVEY FOOT JACK,
conventional princii>le of the lever or x-rv^
used in other jacks. The Hovey .Jack ^^ ■(
jack up any wheel in a second
operates by merely kicking
able head and dejiressing the
locks by gravity. Adjustment is iii;i lij
with the foot, not the hands, the fot
handle affording ample leverage.
Hovey Jack is sold for $7. |
[)vey .jacK \% ■«
>nd 's time. li
up the ni«»\0j
le handle, ari^
" ' s iii;i l€j
ABMSTBONG TUBES INCREASE TIRIES
MILEAGE BY 30 PER CENT.
Armstrong Tubes are manufactured l>v
the Armstrong Rubber Co., Inc., 11^ i.*-
Adams St., Newark, N. J., from the he-t
pure rubber obtainable and are eqiii|»j»ed
with the Kahn automatic valve. They can
be inflated to any desired pressure vi-ith
out using tire gauges or accessories of
any kind and will give warning when a
desired pressure is reached. There is no
fear of over-inflation when a power piini[»
is used. Air cannot escape when the pres
sure is increased while running. The
manufacturers claim 30 per cent nu»re
mileage from tires by keeping them prop
erly inflated with the use of the Arm
strong Tube. It is distributed upon the
Pacific Coast and the adjacent plateau
states by John Jay Ross, 607 S. Figueroa
St., Los Angeles, Cal.
LIBEBTT AXLE FOLLOWS XT. S.
SPECIFICATIONS.
The Liberty Axle, manufactured by the
Wagner Axle Co., Anderson, Ind., is a
worm-drive axle embodying the proven
principle of worm-drive construction used
in the past with the use of the M. & S.
differential, thus conforming with the
ITnited States government specifications
for rear axles to be so designed that both
rear wheels should always have traction.
All rotating parts are mounted on suit-
able ball bearings easily adjusted. The
drive shaft ends are properly fitted and
connected with splines to the gears in the
differential case. The axle housing is of
cast steel, the gear of special phosphor
bronze and the differential case of cast
steel. The brakes are dual internal double-
expansion construction and the brake drum
is so arranged as to preclude the admis-
sion of dirt.
COCHRAN SPE EDNU T WRENCH
ELIMINATES THUMB SCREW.
The Cochran Speednut Wtrench has no
slow thumb screw adjustment, but a quick,
tight grip on all nuts. The rapixi opera-
tion is due to the fact that the wrench
works on the nuts through ratchets. It
occupies less space in repair kits than dou
ble end and screw wrenches. The simple
construction is made up of only three
[titM-es. The Cochran Spring Oiler reduce<i
shock and spring breakage by lubrieatini;
between the leaves of the spring. Both
these devices are manufactured by the
Cochran Pipe Wrench Mfg. Co., 78no
Woodlawn Ave., Chicago, 111.
Digitized by
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January I, 1918
MOTOR WEST
Page 37
Easily Operated. Yon Keep Clean.
Absolotely Dependable.
HANDLE IS JOINTED IN THE MIDDLE FOR
STORING AWAY
No. 14, lifts 1800 lbs $4.50
No. 16, Lifts 3000 lbs. $6.00
At All Supply Stores, or Prepaid to You
Upon Receipt of Price
LANE BROS. CO., - POUGHKEEPSIE, N. Y.
PISTON SERVICE
Light Weight, Any Make
Cast Iron Pistons
Are the BEST by TEST
FINISHED
SEMI-FINISHED
or ROUGH
LARGEST PRODUCERS IN THE WEST
W. H. JAHNS AUTO MACHINE WORKS
908-912 West Pico St Los Angeles, Cal.
Crumps Ford TRANSMisaiON
-AUXILIARY -
Ford trucks with only Ford two-speed control are in-
efficient. Oump's auxiliary adds, with shift lever con-
trol, a powerful low, slower than the Ford low, to start
easily on any grade; an intermediate and a positive
neutral. These three added points give the Ford truck
the flexible power range essential to efficiency. Under-
drive for trucks and overdrive for pleasure car.
"Gears-in-niesh" make easy shifting, no stripping and
quiet running. Positive neutral makes easy cranking.
Vanadium steel shafts, ball bearings,
hardened and ground gear steel. Equip-
ment that is built to outlast its compan-
ion parts.
WRITE FOB ATTRACTIVE DEALER
Sole Manof actorers and Distributors
L & B TRUCK MANUFACTURING CO.
1416 S. LOS ANGELES ST.,
LOS ANGELES, CAL.
CUSHIONS YOUR CAR ON AIR— THE GRUSS AIR SPRING
1118 HUDSON SUPER.SIX EQUIPPED WITH GRUSS AIR SPRINGS
THE LUXURY SHOCK ABSORBER
Skimming on air — a ton weight held delicately
as a feather, poised securely upon four air cush-
ions — ^this is the Gruss equipped car. No sway;
curves taken with quiet safety; a column of com-
pressed air on one side checked by a vacuum cm the
other holding the car at an even leveL With
Gruss equipment the quality car owner shares the
bird's smooth flight.
CARTER & VANBERG
SERVICE STATION
775 Towns Ave. Broadway 8306 Los Angeles
Mmtion "Motor West." Plt'iiso. When WritiuR to the Advertiser
O
Page 38
MOTOR WEST
January K 1918
Abbott
Aerocar
AUen
American
Ames
Appenon
Atlas
Atterbory
Aubom
Badger
BergdoU
Berkshire
Bnick
Cadillac
Carhart
Carnation
Case
Chalmers
Cheyrolet
Chandler
Cole
Courier
Coreja
Crescent
Flanders
Kissel
Nyberg
Crow
Ghreat Western
K-B-I-T
Oakland
Crozton-Keeton
GUde
Lexington
Ohio
Catting
Grant
LitUe
Omaha
Davis
Halladay
Louveme
Overland
De Tamble
McFarlan
Paige
Diamond
Haynes
Marathon
Palmer-Singer
Dolsen
Henderson
Blarion
Parry
GEARS ««> PARTS
Dorris
Elmore
Empire
Enger
Everett
r-A-L
Federal
Firestone
Henry
HndaoQ
Hnpmobile
Imperial
Interstate
Jackson
Kelly
King
ICazweU
Meteor
BCichigan
Midland
liiUer
Moon
Moline
Moyer
Partin-Palmer
Pathfinder
Penn
Paterson
PQot
B-CH
Begal
BepubUc
Above it a partial li*t of cars for wbidi we carry tranimiiMon and near axle part*. Gears for 150
IVRTTE FOR OUR CATALOGUE OF MONEY SAVING PRICES
Sampson
Schacht
Selden
Signal
Speedwell
Staver
Stoddard-Dayton
Stodebaker
Stats
Sphinx
Standard
Sabnrban
Thomas-Detroit
VeUe
IHrginian
Warren
U. S. Tmck
Vim
Walters
Westcott
WichiU
Whiting
Zimmerman
makes and 650 models
1312 S. Hope St, UtAsgeles
1461 Nkkigan Ave., Ckicago
AUTO GEAR AND PARTS CO.
844 Eighth Ave., New Terk
291 Mariettm Ave., Atkirta
HAKD TKST FOR PAl-MEK TUIiKJi
9CHRADEB TIRE PBESSUBE GAUGE
FOB MOTOR TRUCKS.
Ill ad«hTi»iTi to the full Inie of acco-^NO
Tit»> nifiT,iilartiire«i hy them and inelufiini:
Schradrr I'Tiivt-r^al Tire Valves, T.re ]^re»«
^i.re (^;J;:i:e'^. Tire ]*unij' < onnect lon^, Tiie
Vjihe K«'}t?j T TiM'ls arid aut.»in^T)c si.iit-«'fT
\a:Ae> ioi t TtM* a:r <taTiOTi<v m trar^ce-^, the
firin of A. S<»^f,<ler *f S..n ttiH exhibit at
the Nati"T.a] >rn.\n^ a T-re rre>snre (THUire
tor nioti>r tni(k>.. A> >hown m the acconi-
]«ar.yjr.i: i.l'.7MraT i -n. the iiew cnuze has a
bent "foot »-.r )ia*«e whuh •{■•t'rTri,t> it beii'*;
.^iT';:ed to the t;re\aWe ..f tirf-s ou bea\ y
\ihiries, i.c natter how <ii h . the si'ace
Vn'tweer. the hub and the it .]r*o of the
■«^ hf'eL As t hf j.re>s-..re .ti ^ii( r. t;rev n.;:M
Im^ >r-rv ir Mch hiirh^T th'.n :n t re*, en
r''ia^.;'-e \;->-'nes. the i:. ■"! <'r.Tirii: >,r-t-\e ot
1 hf i.< ^ ira..i:e '^ ch* r-rMie-i -xo a* t • r»"*ji'.-
ter from 3«> }K>unds of air to 170 pounds.
This will aocoramodate tires up to S'^j
i no lies. A> the necessity of keeping up
tire inflation is even greater for eomraer-
cia! vehicles than for pleiisure cars, the
demand for the new gauge is ap|»arent.
PAT.MKR TUBES SURVIVE
STRINGENT TESTS.
The Tacifie Piy»e & Supply Co., with dis-
play rooms at S39-41 South Los Angeles
St., l^\> Angeles, r€H»ently took over the
S<»utliern <'alifornia representation of the
Palmer Sjifety Tord Tul>es, manufactured
by the Palmer Tire ^ KubWr to.. St.
,K»>eph. Mo. A. E. Judd, manager of the
<ie]»artm«'iit. determined to subject the
I'alnier tube to a most severe test. In the
fT«.nt tire of a Chalmers touring car four
I' mrh holes were cut. and the tire punijt
ed 11 ]> to ^o pounds pressure. The car wa>
Tlitn driven over 9'h» miles over Si^uthern
< aliforrna without the tube blowing out.
In the ]lln>tration a 1*^"> jM^iind man is
>h<»wn "-tanding on one of the tubes which
i> intlated to 2r> pounds pres>ure. Tlie
tube js at the same time sup|H«rting the
weight of the heavy car. The four holes
in the tire shoe may be plainly seen. Tht-
car IS to be run until the Palmer tube
bh.ws out.
THE SHALER ROADLIGHTER.
The Shaler Koadlighter is the result of
long continued study and experiment by
TWO expert illuminating engineers, during
w!;U'ti the piime thought was the pro-
dii<t...ii of a >mooTh. broad illumination
of the roa<i without sacrificing inten^-ny
of d ^T.'.nre light. The Shriier Koadi^ghter
:s II' '1 a din.riMT. This lens is n.a-ie of
rij. 1. io J '«p:i<ai glass, smooth on the fr«.nt
ar-d ha\ mg a series of prisms on the back.
^<' .srinng.'d that nil the light is thrown
THE SHALER ROADLIGHTER.
on the road and no rays re^eh a level
greater than 42 inches above the grouid
at any jnunt while the car is standing on
the le\el. At the foime time the light is
'-]»read over the roadway, givin^j a broad
fli.od light that illuniinates from ditch to
d't< h. In the construction of the lens a
littlr more than balf of the lower part of
the It ns is a series of oblique prisms^ that
iiiott in the center of the glass from right
to left. In the upper part of the lens are
tw(. ].rivniv, one smaller than the other.
each ]»e\tled so that one give* a strong
It: lit lor long distance and the other for
!ntt Tuif-diate distance^i, but none of the
^.ivv < an reach a level greater than i2
ir r ^ f ^ a J -o ve i he ground- Tlie Shaler R<»ad-
i^l.TtT If marketed by the <\ A, Shaler
' 0-, oi Waujtun. Wis-, which has long be«B
a lea ier m the \-ulcaniaer field. The lens
c Tue-^ in sizes fi>r Ford ears at $2.75 per
pr.r and for all other car^ at
^^.
January I. 1918
MOTOR WEST
Page 39
This company has an attractive proposition to
offer desirable distributors and dealers in Pacific
Coast territory.
lYz'ton Truck . .$2100.00 3j4-ton Truck . .$3000.00
2-ton Truck 2400.00 5-ton Truck 4200.00
Light Tractor » $2500.00
Heavy Duty Tractor 3800.00
ACASON MOTOR TRUCK COMPANY
DETROIT
BE UP-TO-DATE ON TIRE CARRIERS
NEW ERA SPRING ft SPECIALTY CO.
The itrap kinda are ob-
solete and unsightly.
The Sly interchangeable
— Ford or Chevrolet
quickly — ^neatly does the
trick — take any casing
or demountable — cost no
more. Beware of imita-
tions. If your Jobber
doesn't list, write us for
complete catalogue — of
real Carriers and "Bet-
ter Springs.**
800 Woodward Avenue,
Detroit, Mich.
Two Special Issues
MOTOR WEST
January 1 5 ih— Chicago Show Number
February I5lh— San Francisco Show Number
Last advertising forms go to press January 1 4th and
February 14th respectively
MOTOR WEST PUBLISHING CO.
911 MARSH. STRONG BUILDING
LOS ANGELES, CAL.
A
PEX
Motor Oils
THE HIGHEST POINT OF EFnCIENCY
Gatoline "with the Punch"
PUENTE OIL CO.
Oldest Refiners and Producers on the Coast
MORE POWER - LESS FUEL
QT T nir^ SEBIES PLUGS are the only spark
OU-I^IVji piugg that produce TWO SDffUI.-
TANEOnS SPABKS in each cylinder when connected
with the ordinary plug. The two opposed sparks
ignite the mixture at t wo po ints at once. This
burns the gas more than TWIOB AS FAST, result-
ing in a wonderful IMOBEASB in POWEB and
OASOUNE MILEAGE, and WITHOUT AKT
CHANGE IN THE PBESENT EQUIPMENT.
Free booklet, "How to Get More Power." Write
for it. Please mention car.
OHANSLOB ft LTON 00.,
San Francisco, Los Angeles, Fresno, Oakland,
Seattle, Portland.
WEINSTOOK, NIOHOLS ft CO.,
San Francisco, Los Angeles, Oakland.
38 Irving Place
SUPERIOR MOTOR POWER CO.,
N0W York
Quality in Motor Trucks
It has been our endeavor to create a connercial vehicle
that would excel first of all in the quality of the naterial
used, and second, in the economy of its operation.
Our reputation for producing the most lasting truck is
recognized by our many users.
We offer for your convenience, the following sizes:
1 H Ton 2 Ton 3h Ton 5 Ton 7 Ton
HURLBURT MOTOR TRUCK COMPANY
133d St. smd Hsurlem River s New York. N. Y.
l i t i zod b
Wnc* •• PlpnsP WhAn WriHtur f/> ♦!»*» A/1«-«^:.
Page 40
MOTOR WEST
January 1. 1918
"Bougie Mercedes'
once properly installed ask
only one favor of you, viz. :
to leave them alone.
They last as long as your
pistons and crank shaft — a
real investment.
They insure perfect and vitj-
orous combustion of all the gas.
Let us educate you up to
Ilerx Plugs. They're $1.50
at your dealer's, or
$150
at your dealer's
or
HERZ & CO.
245 W. SSth St. Now York
San Francisco, Cal. — Among: the most important new
plants occupied during the past year by firms connecteil
with the motor vehicle industry are the following: The
Doane Motor Truck Co., new factory at 428 Third St.:
the Willys-Overland Motor Co., new five-story building at
\'an Xess Ave. and Bush St.; (loodyear Tire & Rubber
Co.. new quarters on Mission near Twelfth St.; and the
Mc(iraw Tire & Rubber Co.. new warehouse on Town-
send St., in the wholesale district. Xew concern^ con-
nected with the automobile industry starting during the
past year are the Brown Truck Attachment Co., 5n
Kighth St.; Morgan Spring Co.. 350 Golden (iate Ave.,
motor vehicle and wagon springs and bumpers; Sterling:
Auto Top Co.. 635 (iolden (iate Ave.; Solar Dimmer Co..
627 \'an Xess Ave.; and Acme Gas Engine Co., 11 Minna
St.
♦ * *
Chula Vista, Cal. — Harry L. Warren has purchased the
♦ Ford agencv here from C. A. Sumner.
♦ ♦ ♦
Phoenix, Ariz. — Cal Messner has taken the Empire car
agency for the state of Arizona.
♦ * ♦
Colusa, Cal. — J. H. Busch has taken the agency for
Xonpareil trailers in Colusa, Yolo. Glenn, Sutter and
Yuba counties.
« 3» ♦
Walnut Creek, Cal. — Management of the San Ramon
Valley Garage has been taken over by F. W. Teetzel, Xoel
Patterson retaining an interest.
♦ ♦ *
Santa Cruz, Cal. — Clarence Dake and George Hart have
purchased the motor car agency and garage business of
the Cedar's (Parage operated by Mellon & Wison.
♦ ♦ ♦
Glendale, Cal. — Frank D. Marshall has taken over the
Dodge car agency.
♦ * *
Santa Rosa, Cal. — M. A. LeBrun has purchased the in-
terest of his partner, Charles Krausse, in the Grant auto-
mobile agency here.
3» « ♦
San Jose, Cal. — W. J. Benson, Chandler dealer, has had
his territory enlarged to include all Santa Clara countv.
♦ ♦ ♦
Los Angeles, Cal. — Herman Baker has taken over the
business of A. C. Fuller, 937 S. Grand Ave., distributor of
Invisible shock absorbers.
♦ ♦ *
Lodi, Cal. — The Lodi Motor Co. has taken the Kissel Kar
agency.
'The Light That Shows the Road"
>
n
S & M LAMP CO.
SAFnTFIIST— HTUSIH
Complies with the
California State Law
without interfering:
with its usefulness in
. reading house num-
I bers, road sigpis, etc.
For sale by all Job-
bers and Dealers of
Automobile Accesso-
ries.
26413
117 West 36th PlAce
L.OS ANGEXfS
Mention 'Motor W«st." Please, When Writing to the Advertiser
Digitized by
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January I. 1918
MOTOR WEST
Page 41
DENBY
MOTOR TRUCKS
Pioneers of the internal - gecnr drive
Den by trucks are built in 1, 2 and 3 ton capacities,
and with bodies for every line
DENBY MOTOR TRUCK COMPANY
DEPT. H. Detroit, Michigan
STARTING £i LIGHTING
SYSTEM rOR FORD CARS
Conforms more closely to Ford engineering and con-
struction than any other electric starting system ever sold
A. B. C. STARTER CO. - Detroit, Mich.
MAKE SURE thai your car will
be there when you get back
BY LOCKING IT WITH A
WALKER KE-LES
Safety-vault-like combination that cuts off battery, magneto
and starter circuits, also the gasoline.
NO KEY TO LOSE -NO KEYHOLE TO FIND
$10 for large cart ($15 properly installed)
$5 for Ford and other small cars ($7.50 properly installed)
See your dealer, garage or repair man. If he does
not carry the Walker Ke-Les, tend us his name.
WALKER KE-LES LOCK CO.
Factory: Aurora. III. (Dept. M) Sales Dept. Chicaso. 111.
FORD CAR OWNERS USE KEROSENE
(Coal OU)
One Mile on Kerosene Costs Less than ^2 ^^^^
One Mile on Gasoline Costs From 1^4 to 1^2 cents
BUY A DETROIT
KEROSENE EQUIPMENT
Save 60 W Price of Equipment $2S f. o. b. Detroit
30 days Trial or MONEY BACK — ACT PROMPTLY!
These are days of strict economy
DETROIT KEROSENE CARBURETOR CO.
KRESGE BLDG. DETROIT
Department 16
'very practical size
of truck for every
trucking need. GM C Trucks repre-
sent the finest in construction and
are backed by an old, firmly-estab-
lished organization. Write TRUCK
HEADQUARTERS for information.
General Motors Truck Company
Onm of thm UnitB of Cmnmral Motor* Corporation
PontiaCy Michigan
Branches and Distributors in principal cities. (280)
"Brains In the Rear Axle"
BAILEY
Non^tall
DIFFERENTIAL
Bailey Non-Stall Differential Corp.
11 24 Michigan Avenue Chicagr, 111.
Menti<»n 'Motor West.
Measo. When Writing to the Advertiser
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P»9t ^ MOTOR WEST Ja«iaiy I. 1918
Digitized by
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Mintlon "Motor W«'8t." Please, When Writing to the Advertiser
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January 15. 1918 M O T O R W E S T Page I
Meution "Motor West," Please. When Writing to the Advertiser Digitized by
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Page 2
MOTOR WEST
January 15. 1918
Overland by GMC Truck Train-
Traffic tie-ups impose few restrictions on
shippers whose short hauls are handled
by GMC Trucks.
While the demand for freight cars may
grow beyond the supply, even though
government control does relieve the sit-
uation with reference to long hauls, the
GMC Truck owner is independent of jams
and slow freight, so far as short hauls
are concerned.
It is fortunate that GMC Truck building
has passed the point where experiment-
ing with the fundamentals was necessary.
GMC trucks have reached the stage
where the vital problems of the early
manufacturer are solved.
When the shipper's goods leave by GMC
Truck train he may feel confident the
consignment has been dispatched by the
surest means that engineering can
supply.
GMC Trucks are giants in mechanical
strength— built oversize and overstrong
in every vital part. Backed by this foun-
dation in technical structure, working
stamina is the logical outcome.
More power and more endurance than
may ever be called for are built into every
GMC Truck. It is the GMC way.
Write Truck Headquarters for the right
GMC Trucks for your requirements.
General MotoRS Truck Company
One of the uniU of the General Motors Corporation
PONTIAC, MICH.
New York Philadelphia Boston Chieaso
St. Louis San Francisco
Distributors Most Everywhere (t»4>
West," Please, When Writing to the Advertiser Digitized by V^Tf vJOV Iv^
Mention "Motor
January 15, 1918
MOTOR WEST
Page 3
ADVERTISERS' INDEX
A Page
Actson Motor Truck Co 43
Adamson Mfg. Co 41
Armleder Co., The 3
L. & B. Truck Mfg. Co.
Page
. .23
Boedi Magneto Co.
Boaaert Corp
.39
.43
MiUer, Harry A., Mfg. Co 3
Mot. Car Equip. Repairs Co... 41
Muskegon Engine Co 27
Mutty Co., L. J 35
Cambria Spring Co 41
Carter h Vanberg 43
CbampiOQ Ignition Co 38
Clyde Oars Co 37
Denby Motor Truck Co 29
Detroit Keroaene Carb. Co 43
DnPont Fabrikoid Co. ... 3d Cov.
N
New Era Sgg. & Spec. Co.,
.43
Olympian Motor Co.
.42
Elgin Motor Car Corp..
.41
Fulton Motor Truck Co 30, 31
General Motors Truck Co..
Goedrlch, B. F., Co
. 2
.44
Harrison, H&rry W 40
Harronn Motors Corporation ... 23
Hen h Co 37
Itttamational Mot. Co. . . Back Cov.
Jahns Anto Mcb. Wks.
.39
KeUy-Springfleld Tire Co. .
.42
Pacific Electric Railway 23
Pacific KisselKar Branch 4
Phila. Stor. Battery Co 41
Piston Ring Co 33
Puente Oil Co 43
R
Republic Mot. Tr. Co., Inc. ... 1
Rives Mfg. Co., Oeo 43
S
8 ft M Lamp Co 43
Schrader'a Son, Inc., A. 39
8-K-F Ball Bearing Co. . . Ft. Cov.
Standard Oil Co 40
St. Francis Hotel 39
Sunderman Corp 41
U
Union Oil Co 41
United States Mot. Tr. Co 26
U. S. Spring Co., Inc 43
U. S. Tire Co Sec. Cov.
W
Williams Mfg. Co 37
Wright Motor Oar Co 41
Morf Profit
Most profit to the Dealer. Most Service to the user. Has
more IMPROVED features, therefore the easiest Motor
Truck to sell.
Motor Truck
2 Ton— WORM DRIVE— 31 2 Ton
Because of HILLS Cincinnati, Ohio, is called "The grave,
yard of trucks,*' yet more Armleder Motor Trucks are aold
there than all other makea combined — ^proving EXTRA
Strength and sUbiUty of the Armleder. NOTE THESE
8MASHINO NEW TALKING POINTS — ^New conatrucUon of
Spring, Propeller Shaft, Radius Roda, Frame, Step Board
Brackets, Wheels, and Lubrication System. Big proposition
for few more western Dealers. Write or wire at once.
ARTHUR H. HERTZ
112 ICARKET ST., DEFT C, SAN FRANCISCO,
In Charge of Weatem Sales
ARMT.BDER MOTOR TRUCKS.
Maavfacturcd by
THE O. ARMLEDER CO.
Cmciiuuiti, O.
Miller
Carburetors
Lead them all
Miller Carburetors are used by the best
motor experts and on the best motors in
the world.
A Miller Carburetor will do for your
motor what it does for all gasoline engines,
whether they are installed in Racing Cars,
Pleasure Cars, Motor Boats or Aeroplanes.
The Miller gives you Economy and Power,
which spells Efficiency.
Call on our nearest agent or your gar-
age and have them install a Miller on your
car, and if it does not end your carburetor
troubles, take it back within ten days and
get your money refunded.
We guarantee you more mileage, great-
er power, snappy getaway, and a smooth-
er running motor.
It will pay you to give a Miller Car-
buretor a trial and we are sure that that
trial means another satisfied customer.
Service and satisfaction to motor owners
is the foundation upon which our con-
stantly increasing business has been
established.
Remember there is a Miller Carburetor
made for every motor.
Manufacturmd and DtBtrihutrnd by thm
HARRY A. MILLER MFG. CO.
Factory and General QfBcet at 219 East Washington St.
Los Angeles, California
Mention "Motor West." Pleage, When Writing to the Advertiser
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Page 4 MOTOR WEST January 15. 1918
Kissel}^
The Car of a Hundred
Quality Features
IT is Kissel-built, not assembled, from the ground up, at the huge Kissel
Factories — and critical car purchasers know what that means in utility,
style, light weight and completeness.
No other car made has the famous Kissel-built axle. The double external
brakes do away with the wear and tear of internal brake mechanism. You
will be surprised at the generous use of the best bearings and bushings.
There is championship performance in the new, sturdy. Kissel-built power-
plant. It is ready for any outdoor going. It tal^es the grades instead of
hitting them. Its springs keep the load from hitting the road.
It is the car of a Hundred Quality Features. Compare them — early delivery
if ordered now.
PACIFIC KISSEL KAR BRANCH
SAN FRANCISCO- VAN NESS AT GEARY
PORTLAND LOS ANGELES OAKLAND
FRESNO SAN DIEGO SEATTLE
Mention "Motor West," Please, When Writing to the AdvertUeiDigitized b^ fl
The MDTaniNB Authority dp the Pacific Coabt
"'^m^mmmmm^.MMMMmmm77,
^<.MMUM-- '. ■,-^-::.::m4.:..>'
VOL. XXVllL No. 7
January 15. 1918
$2.00 PER YEAR
MORELAND SALES
GAIN 47 PER CENT
Big Pacific Coast Truck Plant Nearly
Doubles Output Last Year — Now
Makes 75% of Parts Used.
The Moreland Motor Truck Co., of
Los Angeles, Cal., manufacturer of
Moreland distillate trucks, handled a
volume of sales during the past year
of 1917 that was 47.4 per cent greater
than that for the previous year. Dur-
ing the past year the company de-
voted a great part of its energies to
the erection of its new plant at Bur-
bank, outside the city, but at the same
time the main plant on North Main
St. in Los Angeles has been enlarged
by new additions. The company has
developed the manufacture of More-
land trucks to an efficiency where
more than 75 per cent of the parts
making up its trucks are manufac-.
tured in Los Angeles. The territorial
organization of the Moreland Motor
Truck Co. was considerably expanded
during 1917. The distribution of
Moreland trucks reached third place
in the motor vehicle registrations of
the two states of Oregon and Wash-
ington a few months after the Pacific
Northwestern agency had been taken
by the McCracken Motor Co. The
company is now operating factory
branches in San Francisco, Oakland,
Sacramento, Fresno, Stockton. Bak-
ersfield and San Diego.
United States Tire Increases in South.
The United States Tire Co. branch
organization in Los Angeles recently
held its annual conference. During
the meeting a resume of the branch's
sixth year of business brought out
that the 1917 business of the South-
ern California house in the sales of
Chain, Nobby and Royal Cord tires.
United States tubes and tire accesso-
ries, had surpassed that for the pre-
vious year by 150 per cent.
Moscovics Predicts Prosperity Here.
F. E. Moscovics, well known s^s
vice-president of the Nordyke & Mar-
mon Co., was a recent visitor in Los
Angeles, Cal. In a speech before the
Los Angeles motor car dealers' asso-
ciation, Moscovics said in part: "You
can't isolate prosperity. The East is
feeling the influence of the greatest
flood of money ever turned loose in
the history of the world, and in the
very nature of things, California is
bound to feel it soon. It will not feel
it as soon as the munitions town in
the East, but the citizen of that town
is bound to come to California to
spend it, or he is going to buy Cali-
fornia oranges and vegetables at high
prices if he stays in the East."
Represents Timken Axle on Coast.
George C. McMullen, plant mana-
ger of the metal products plant of the
Timken-Detroit Axle Co., Detroit,
has been compelled to leave the East
owing to the poor health of his wife.
He will locate in or near Los Angeles
and will represent the Timken-Detroit
Axle Co. and the Timken Roller Bear-
ing Co. on the Pacific Coast. Previous
to his above-mentioned connections.
McMullen was associated with the
Crane Motor Car Co., Bayonne. N.
Y., for ^\^ years.
Renstrom Adds Lee Tire Line.
The distribution of Lee tires to meet
the demand in San Francisco. Cal., has
been taken over by the Frank O. Ren-
strom Co. of that city, well known as
distributor of Grant cars and Bethle-
hem trucks. Lee tires are manufac-
tured by the Lee Tire & Rubber Co.,
of Consohocken, Pa.
Sell Western Truck Attachment.
The Western Motor Sales Company.
Seattle. Wash., will hereafter act as
a selling agency for the entire output
of the Western Truck Attachment
Company. F. G. Batenburg is now
head of the sales company. With in-
creased facilities and sales force this
firm will also handle Kleiber trucks.
SPOKANE DEALERS
FORM TRADE ASSN.
Practically Every Motor Car Dealer
in Inland Empire Capital Repre-
sented in New Organization.
Representatives of practically every
automobile house in Spokane, Wash.,
attended the banquet inaugurating the
Spokane Automobile Dealers' Asso-
ciation which was organized here last
week. Those not able to be repre-
sented sent greetings or some expres-
sion of their approval of the new or-
ganization.
Harry Twitchell of the John Doran
Company, Packard and Hudson dis-
tributors, was the unanimous choice
for president. Around the banquet
table 32 were gathered. The banquet
was held at the Davenport Hotel, and
among those present were E. B. Sny-
der, King representative; John Doran
and Harry Twitchell, Packard and
Hudson : H. M. Eastman. Cadillac and
Hupmobile; E. C. Finley, Buick; D.
D. Skinner, Elgin and Stearns; W.
W. Winterson, Winton ; R. L. Strickle,
Oldsmobile; W. H. Barnes, Mack
trucks; D. E. Ahrens, Stephens Six;
O. E. Logan, Chalmers; R. L. Bor-
gardus, Spokane Auto Market ; Frank
A. Vogt, Sterling and Gary trucks;
Geo. W. Armstrong, Armstrong, Bar-
clay Auto Company; D. F. Batchel-
ler, Studebaker; H. C. Farnham, Stutz
and Columbia; H. Berg and P. W.
Lynch, Automobile Clearing House;
Guy E. Riegel, Dodge; A. C. Balnavc,
Paige; A. M. Highhouse, Crow-Elk-
hart ; C. P. Brewer, Saxon, Cole and
Westcott; T. J. Riley and John Coul-
ton, Chevrolet and Chandler; George
Beverly, Moon and Scripps-Booth;
Floyd I. Logan and P. C. Gartley,
Maxwell : Thad. S. Lane, President
Inland Auto Club: and Fred Als-
paugh, treasurer of the new automo-
bile dealers' association.
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Page 6
MOTOR WEST
January 15. 191c
FAULKNER GETS
ALL CALIFORNIA
Southern Representative of the Mar-
mon Adds Northern Half of State
to His Territory.
From being the very successful dis-
tributor of Marmon cafs in Southern
California, Al G. Faulkner has had his
territory greatly expanded and his
importance to the Marmon factory
vastly enhanced by being appointed
distributor for the entire state of Cal-
ifornia. In the process of adding the
northern half of the state to his old
territory, Faulkner will take over the
business of the H. B. Rector Co., of
San Francisco, which until recently
handled the Marmon car for the
Northern California territory. L. E.
Townsley has acted as sales manager
in San Francisco for Rector and will
continue in the same capacity for
Faulkner. The new state-wide dis-
tributor for the Marmon is one of the
pioneers in the automobile business
on the Pacific Coast. In entering the
agency field in San Francisco he
treads upon familiar ground, for he
once handled a fleet of steam cars in
that city in the olden time when
steam and gasoline competed on some-
thing like equal terms.
N. W. Owners Ship South by Rail.
Oregon and Washington car own-
ers who are in the habit of spending
their winter vacations in Southern
California, are still compelled to ship
their cars by rail, if they expect to use
them when they finally reach the
boulevards in the southern part of
California. The all-year Pacific High-
way, which is planned to span the
Coast from Lower California, Mexico,
to Vancouver, British Columbia, is
still much of a beautiful dream as far
as its existence north of Sacramento
is concerned. Formerly many cars
were shipped by water, but much of
the Coastwise shipping has been com-
mandeered by the Government, divert-
ing the shipment of automobiles over
to the railroads. Figures on freight
rates collected by George Chambers,
assistant secretary of the Oregon
State Motor Association, show that in
carload lots the rate is about 51 cents
against $1.02 where a single automo-
bile is shipped by way freight.
Starr to Distribute Macbeth Lenses.
George E. Starr, president of the
Starr Motor Supply Co., of San Fran-
cisco, has secured the local distribu-
tion of the Macbeth headlight lens
for the surrounding Bay territory.
Miller Plans Big Eastern Campaig^n.
The Harry A. Miller Mfg. Co., of
Los Angeles, which manufactures the
celebrated Miller carburetor, and is
one of the largest accessories making
firms on the Pacific Coast, is prepar-
ing to push its product throughout
the entire country to a greater extent
even than last year. In the East espe-
cially their carburetor will be exploit-
ed, and at the Chicago show contracts
will doubtless be concluded whereby
at least three large Eastern factories
will adopt Miller carburetors as stand-
ard equipment for their cars.
Following a very successful racing
season, a series of tests was carried on
at several of the Eastern factories up
to the end of last y^ar, and these tests
were so conclusive that, according to
Harry Miller, the question of adop-
tion of the Miller carburetor by these
companies is practically settled. One
of the most recent contracts signed by
the company is that with the Wolver-
ine Motor Car Co., of Detroit.
HARRY A. MILLER
Inventor of the Miller Carburetor.
With the Miller Carburetor Dis-
tributing Corporation established in
New York City, the marketing of the
greatly enlarged output of the Los
Angeles company is much simplified,
and the outlook for a still greater de-
mand during the present year is so
favorable that plans have already
been perfected looking to a doubling
of the present capacity by the erec-
tion of a large addition to the Wash-
ington-street plant.
Some of the contracts under which
the company is at present operating
have five years to run. and at least one
of them calls for the delivery of not
fewer than 1500 carburetors a month
for that period. These carburetors are
not designed alone for use on passen-
ger cars, but on motor trucks, motor
l)oats and aeroplanes as well, the Mil-
ler having proved its remarkable
economy and smooth working in act-
ual service tests. Quite a large busi-
ness has sprung up on the Coast dur-
ing the past year in equipping priva:?
yachts with the Miller carburetor
The Miller brothers, who are at :h-
head of the company, believe that izt
Pacific Coast in the coming years i-
destined to become one of the great-
est accessories markets in the coun-
try, and believe that not a few big
companies in the East will either
remove to this section or will estab-
lish branch factories here.
Equipment Repairs Co. Moves.
After a period of six years, during
which it has built up an exceller.:
business, due to the perfection of its
work, the Motor Car Equipment Re-
pairs Co. has been compelled to move
into greatly enlarged quarters at 124^-
48 South Los Angeles Street, where,
with improved machinery and a
greatly enlarged force of experienced
workmen, it is rapidly extending i:s
business.
As its title implies, this company
devotes its energies to the manufac-
ture and repair of automobile equip-
ment, with especial reference to rad-
ator, fender, body, tank and houd
work, and is rapidly forging to the
front in its special line.
The new location of the compary
is well adapted to the work, the ab-
sence of a trolley line in front of ih?
place making access to the plan
easy for the car owner. Another fea-
ture of the new plant which Manager
J. B. Hawkins is emphasizing is the
promptness with which work can now
be turned out, due to the increase of
space, the improved niachiner>' an«i
the much larger force of workmen.
Handles Common-Sense Polish in LA
George L. DeFount, temporar>- ad-
dress 1053 Normandie avenue, ha?
just arrived in Los Angeles from San
Francisco, where he secured from the
inventor, Franklin J. Kelley, the dis-
tribution rights for Southern Califor-
nia of the Common Sense Luster Re-
storer, a polish which renews the
original gloss and brilliancy of fac-
tory baked enamel, and is not affecterl
by rain or sunshine. This polish con-
tains no oil, wax, grease or acid, and
the finish is lasting and the cost
small.
Mohawk Tire Opens Coast Branch.
Mohawk tires to meet the Pacific
Coast trade demand will be distributed
from a new branch recently opened
in San Francisco, Cal.. by the Mohawk
Rubber Co., of Akron. O. George
Cowden, who has formerly covered the
Western territory for the company,
has been appointed manager of thf
branch, and Robert W. Moore, who
comes to the Coast from the home
office in Akron, will have charge of the
clerical end. The new branch is lo-
cated at 1436 A^n Ness Ave.
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January 15, 1918
MOTOR WEST
Page?
Bate, of Mitchell, to Visit Coast.
John W. Bate, who recently com-
pleted his gradual relinquishment as
head of the engineering of the Mit-
chell car by retiring from active con-
nection with the Mitchell Motors Co.,
of Racine, Wis., will probably arrive
in California soon to enjoy a long
vacation. Though resigning the posi-
tion of vice-president in charge of en-
gineering, Bate retains a considerable
stock interest in the Mitchell com-
pany. He entered the automobile in-
dustry when it was in the stage of an
uncertain and precarious infancy and
had a large share in the building of the
Mitchell plant.
S. F. Truck Show Annex Looms Larger
The large motor truck show which
is to be held in conjunction with the
Pacific Automobile Show in San Fran-
cisco in February is steadily taking on
increased importance as the number
of applications for entry grows. It
now seems certain that the commer-
cial vehicle division of the show under
a large tented space on a lot opposite
the Civic Auditorium.
Seattle White Plans New Home.
The White Co. branch in Seattle.
Wash., will have a new building
erected for it that will call for an out-
lay of more than $50,000. Ground has
been leased at the corner of Eleventh
.^ve. and E. Pine street. The new
home of White cars and trucks will
have three stories and dimensions of
60x80 feet and will be completed in
about ninety days.
Impoitant Changes in Portland Firms.
Important changes in the personnel
of three Portland, Ore., automobile
firms became effective today, as the
result of a transaction concluded be-
tween A. S. Robinson, northwest man-
ager for the Pacific KisselKar Com-
pany; W. H. Wallingford, Ford deal-
er and E. A. Mitchell distributor of
the Liberty and Premier cars. To-
gether with A. B. Smith, road man for
the KisselKar, Mr. Robinson has
bought out Mr. Wallingford and will
take over the Ford agency. Mr. Wall-
ingford, in turn, has bought out the
interests of Mr. Mitchell, as Liberty
and Premier dealer and will be located
at 526 Alder St.
GREER-ROBBINS TO
HAVE ALL OF CALIF.
Leach is Largest King Dealer.
Martin A. Leach, head of the Leach
Motor Car Co., of Los Angeles. Cal.,
King, Liberty and Dort distributor,
recently learned that he is the fore-
most King car dealer in the world,
the third largest Dort car dealer and
fourth largest Liberty car dealer, run-
ning tie with Detroit. This informa-
tion was contained in three congratu-
latory telegrams coming from the fac-
tories of the King Motor Car Co., De-
troit, the Dort Motor Car Co.. Flint,
Mich., and the Liberty Motor Car Co.,
Detroit.
General Tire Agent for Oregon.
George K. Cassidy has taken the
representation for the General tire in
the state of Oregon and will handle
them through the American Tire Co.
in Portland, Ore.
Hupmobile Distributors to Have Ne-
vada and Arizona as Well — New
York Only City to Sell More Hups.
The Greer-Robbins Co., of Los An-
geles, Cal., Hupmobile dealer in
Southern California, will now broaden
its territory and activities and will act
as Hupmobile distributor for the en-
tire state of California and the ad-
joining states of Arizona and Nevada.
Also, as a result of balancing its
books for the fiscal year closing June,
1917, the Hupp Motor Car Corp. in-
formed the Southern California
agency that it possessed the distinc-
tion of being the second largest Hup-
mobile distributor in the world. Greer-
Robbins led the other large Hupmo-
bile distributors in Philadelphia, Chi-
cago, St. Louis and Boston in the
sales and distribution of Hupmobile
cars and yielded the palm only to the
New York City agency.
P. H. Greer and A. C. Robbins,
partners in the firm, will divide their
time between Los Angeles and San
Francisco. The San Francisco branch
will remain under the management of
E. W. Milburn, former manager of
the Hupmobile factory branch in San
Francisco. The Greer-Robbins Co. is
one of the oldest automobile firms in
the state, having been established in
1903.
BUILT UP A MILLION-DOLLAR BUSINESS IN REPUBLIC TRUCKS IN NINE MONTHS.
The Harrison Motor Car Co., distributors for Republic trucks in N
organized by H. O. Harrison in February, 1917. Chaos, inefficiency, di
order of thinjps in the commercial vehicle business in San Francisco, a
sense, was quick to discern the possibilities of a motor truck busine
lunity came to handle the Republic truck, he was not slow in taking i
old, and has already reached its first million-dollar mark — a volume o
<^ity. A» an example of its constant growth, here are some figures pe
they have been in existence. February, the first month, their sales equ
about this level until September, when sales jumped to $123,000, and O
When the Harrison Motor Car Co. was organized, the working fo
than forty members in its organization. In addition to the main plac
has established a branch sales and service depot in the Mission distr
Harrison organization. Thirty-five dealers throughout Northern Califo
in distributing Republic trucks in their territory.
orthern California and Nevada, with headquarters in San Francisco, was
sorganization and instability, to a very great extent, had long been the
nd Mr. Harrison, with his considerable exoerience and good businesfv
ss conducted along efficient and legitimate lines, and when the oppor-
t up. Now the Harrison Motor Car Co. is little more than nine months
f business to be envied by the leading department stores of a good-sized
rtaining to the amount of business turned in during the nine months
ailed $17,500; March, $82,000; April. $114,500. Business remained at
ctober saw a still further increase to $124,000.
rce consisted of fewer than a dozen employees. Today, there are more
e of business on Golden Gate Avenue in San Francisco, Mr. Harrison
ict of the city. Republic trucks are also sold in Oakland, Cal., by the
rnia and Nevada work in conjunction with the Harrison Motor Car Co.
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Page 8
MOTOR WEST
January 15. 1918
"AUTO-CRUISER" IS
STRANDED IN MUD
Commodore Magner, in Denby Truck,
is Marooned by Floods for Two
Weeks on the Pacific Highway.
Commodore Robert E. Magner, the
Seattle yachtsman and former auto-
mobile man who fitted out a Denby
truck in Boston with all the conveni-
ences of a five-room flat except a
dumb-waiter, christened his car the
good old deep-sea name of "Auto-
cruiser," and then motored across
continent to Los Angeles, San Fran-
cisco, and Portland, was marooned
for nearly two weeks on the Pacific
Highway between Portland at Se-
attle.
The Commodore thought he had
put behind him the worst road in the
United States when he weathered the
Winter mud of Pass Creek Canyon in
Southern Oregon. He has slightly re-
vised his opinions.
He started from Portland for Seat-
tle, on the last lap of his long over-
land cruise, just as the Northwest
was being deluged by floods, late in
December, after a period of very
lieavy rains. A short distance beyond
Kelso, Wash., he found himself sur-
rounded by flood waters. The Auto-
cruiser occupied the center of an is-
land, so to speak, with water on all
sides.
There was nothing for the Commo-
dore and his party to do but to wait
until the floods should subside and
the roads dry up sufficiently to per-
mit further travel. It was nearly two
weeks later before he was able to re-
sume his journey.
In justice to the Pacific Highway,
it should be said that flood conditions
this winter have been almost un-
precedented. Within two weeks the
Pacific Highway between Portland
and Tacoma and Seattle was twice
blocked to all automobile travel by
successive rises of the Cowlitz river
between Kelso and Castle Rock,
Wash.
Several weeks ago a slide blocked
the main Pacific Highway between
these points so that automobiles had
to take a detour road for 11 miles. It
was this road that was overflowed by
the Cowlitz, with the consequent
blocking of travel. The detour road
was only a dirt affair, thus adding
greatly to the difficulty of motorists
after the floods went down.
Ordinarily the F'acific Highway be-
tween F'ortland and Seattle is an all-
winter road. My this time next year
it will be possible for motorists to
I ravel from Southern California
inrough to Portland, Seattle and Van-
couver, B. C, at almost any time in
the winter, barring possibly a few
weeks when the highway over the
.Siskiyous is blocked -by snow. Pass
Creek Canyon, Cow Creek Canyon,
Wolf Creek Hill and other notorious
danger points on the highway in
Southern Oregon by that time will be
in fine condition for winter travel, as
the State Highway Commission of
Oregon either has construction work
already in progress, or the contracts
let for the improvement of all these
points.
Doane Truck in New Factory.
The Doane Motor Truck Co. of San
Francisco, Cal., recently occupied its
new factory building at 428 Third St.
Century Tires in Southern California.
J. B. Wood, formerly manager of
the Los Angeles territory for the Pa-
cific Hardware & Steel Co., who re-
signed his position to enter business
on his own account, has secured the
exclusive distribution of the Century-
Plainfield tires in Southern California,
Arizona and New Mexico. A service
store will be opened at once in Los
Angeles, from which free service will
be extended to all Century-Plainfield
owners. The firm name will be the
J. B. Wood Tire Co., and temporary
offices have been opened at 923 East
Third street. Mr. Wood is well known
in Southern California for his selling
ability, and this, in connection with
the high quality of the Century-PIain-
field line, should speedily establish for
him a substantial business.
Oakland Shipments to the Coast.
Fifty new Northern Pacific freight
cars have been obtained by the Oak-
land Motor Car Co. for shipments to
the Pacific Coast. They are now being
loaded for Seattle and Portland. With
five Oakland cars to each freight car.
this means that within a week or two
the Pacific Northwest will have 250
new Oaklands for immediate delivery.
Pomeroy With the Colors.
C. J. Pomeroy, who was formerly
at the head of the operating depart-
ment of the Seattle branch of the B.
F. Goodrich Co., has been commis-
sioned captain in the United States
Army, and has been ordered to Camp
Lewis.
Maginnis Heads Leavitt L. A. Sales.
K. A. Maginnis, formerly of Los
Angeles and more recently connected
with the automobile industry in San
f^>ancisco, has returned to the south-
ern city as sales manager for the J.
W. Leavitt Co.. Los Angeles Chevro-
let and Oldsmobile distributor.
Coast Agents Visit Denby Plant.
So insistent has become the demand
for Denby trucks in the Pacific North-
west that several Coast representa-
tives of that famous truck have trav-
eled all the way to the Detroit factory
in order to hasten the deliver>' of ve-
hicles. W. C. Garbe, president of the
Oregon Motor Car Co., Park and
Davis streets, Portland, was one of
the visitors. This firm not only han-
dles the Denby in Portland, but has a
large distributing branch at Spokane,
operating under the name of the W.
C. Garbe Motors Co., and in addition
has various branches throughout Ore-
gon and Washington.
Another Northwest Coast visitor
was P. E. Sands, manager of the
automobile department of Frank
Waterhouse & Co., Pine and Bellevue
streets, Seattle, Wash., who control
Denby sales in practically half of
Washington State. Still other seekers
after more trucks than their original
quota were W. E. Walther and Ed. M.
Williams, of the Walther-Williams
Hardware Co., The Dalles, Ore., who
control several counties in Oregon,
with headquarters in The Dalles.
Fresno Overland in New Home.
Serving as factory branch for the
entire San Joaquin Valley region, the
new Fresno, Cal., building of the
Willys-Overland Co. of California has
been occupied by the local organiza-
tion, of which Frank Hood is mana-
ger. More than $60,000 has been in-
vested in the new building, which is
three stories high and has a total of
45,000 square feet of floor space. The
Fresno branch for the Willys-Over-
land has jurisdiction over territory
extending from Stanislaus County on
the north to the Tehachapi range on
the south.
McPhail Takes Stutz for Oregon.
The Stutz line, embracing the two
well-known Bulldog and Bearcat mod-
els, will be represented in the Oregon
territory by C. D. McPhail, manager
of the Autorest Garage in Portland,
Ore.
Retires From Tacoma Mitchell Agcy.
N. L. Goodwin, partner in the Mc-
Donald-Goodwin Co., of Tacoma,
where it handles the Mitchell car, has
disposed of his interest in the firm to
King E. McDonald.
Seven-Seven Changed to Riegel Bros.
(iuy E. Riegel and D. R. Riegel now
head the Dodge agency in Spokane,
Wash., for the Inland Empire terri-
tory, held recently by the Seven-
Seven Co. At the same time the name
of the company has been changed to
Riegel Brothers,.
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January 15. 1918
MOTOR WEST
Page 9
Lr. A. Concern Meets Glare Situation.
The Torrance Glass Co., of Tor-
rance, Cal., a suburb of Los Angeles,
has established headquarters in the
latter city for the sale of its Glareless
Lens, a device which, it is claimed,
meets every requirement of the legal
demands of that portion of the new
State automobile law relating to light-
ing. The center of the lens is con-
cave, the result being that the rafrac-
tion is thrown downward. The upper
and lower portions of the lens are
corrugated, which has a tendency to
spread the light point, and absolutely
prevents the focal ray from rising
above the height of 42 inches at a
point 75 feet in front of the car. A
portion of the periphery of the lens
is ground to a depth of about \j/i in-
ches toward the center. The lens
throughout is so constructed on sci-
entific lines that it will give a strong,
focused light through its peculiar cor-
rugated diffusion, without glare or
blinding flash. At the same time it
Avill throw a light which will make
visible any small object for a distance
of 400 feet in front of the car, and at
such an angle that objects in the fields
to the right and left are almost equally
visible to the driver.
William White, sales manager of
the Glareless Lens department of the
Torrance Glass Co., is in charge of
the Los Angeles headquarters, which
are located at 805-7 South Los Ange-
les street.
Master Carburetor to Employ 70 Men.
The Master Carburetor Co., of Los
Angeles, Cal.,* expects to have its
greatly enlarged plant in full opera-
tion within ninety days, employing
about 70 men.
Fageol Truck in Southern California.
The Fageol truck will be distribu-
ted in the Southern California terri-
tory by Jack Ruddle and Frank and
Ciro Menillo. The Fageol truck is
well known as a California-built
product, being produced by the Fageol
Motors Co., of Oakland, Cal., capital-
ized at $3,000,000. Jack Ruddle re-
cently acted as sales manager for the
Mercer-Pacific Coast agency. The
new agents have opened quarters on
North Los Angeles street.
Cowan Attends Eastern Shows.
Xorman Cowan, who represents
several Eastern factories on the Pa-
cific Coast, is attending the National
Shows, incidentally visiting each of
the factories whose goods he is rep-
resenting. Among these are L. P.
Halladay Co.. Streator, III.: **X" Lab-
oratories. Boston. Mass. ; Pennsyl-
vania Piston Ring Co.. Cleveland, O. ;
Swan & Finch Co., New York Citv :
Sparks Withington Co., Jackson,
Mich.; Prismolite Co., makers of the
Sun-Ray Lens, Columbus, O., and
several others. Mr. Cowan will re-
turn to the Coast in time for the open-
ing of the San Francisco show on
February 16th.
EVERY DEALER IN
PORTLAND'S SHOW
Howard Co. Men Work for U. S.
The Howard Automobile Co.,
Buick Pacific Coast distributors, have,
to date, given twenty-four men to the
land and naval forces of Uncle Sam.
The two latest to leave are Frank X.
Murray and Perry M. Graves, who
have gone to Detroit at request of
Major E. G. Hall, formerly of the
Hall-Scott Motor Co. Perry M.
Graves, for some time representing
the Splitdorf people in California, will
unquestionably be a valuable man for
the Government. Frank X. Murray
has had much experience with Buick
valve-in-head motors and will be espe-
cially valuable on the Liberty motor,
which is of the valve-in-head type.
Murray and Graves both expect to be
detailed as motor inspectors on the
Liberty motors.
Spokane Eldridge Has Large Increase
Business was a quarter of a million
dollars better during 1917 than during
the year previous for the Spokane,
Wash., branch of the Eldridge-Buick
Co. The gross business amounted to
$1,250,000. Buicks were sold to the
number of 622, and G. M. C. truck
sales totaled 124. In addition to its
strictly motor vehicle business the
Spokane branch added to the agricul-
tural efficiency of the Inland Empire
territory by selling a goodly number
of tractors.
Cummings Takes Buick in Ontario.
George S. Cummings has taken over
the Buick car agency for Ontario,
Cal., and the adjacent territory, under
the name of the Buick Garage. He
was formerly a well known mining
man in Arizona and New Mexico.
Perfection Tire in Northwest.
The Perfection tire will be distribu-
ted in Oregon and Washington by the
Tri-State Tire Co., of Portland, Ore.,
which has located at 72 Sixth street.
VV. L. Bartlett is manager of the com-
pany, and H. S. Chapman, president.
Perfection tires will be sold both
wholesale and retail by this company.
Auburn Distributor for No. Cal.
B. M. Peacock, distributor of Hud-
son and Hupmobile%cars in the Fresno.
Cal., vicinity, has been appointed
Northern California distributor for the
Auburn car. Headquarters in San
Francisco will probably be opened
some time early in 1918.
Only Motor Car Exhibition to Be
Held in Pacific Northwest Will
Open Its Doors on February 7th.
Portland's automobile row is deep
in plans for the coming automobile,
truck and tractor show, which will be
held in the new Portland City .\udi-
torium from February 7 to 13, in-
clusive.
Portland dealers will bat almost
1.000 per cent in representation. In
fact, though the auditorium is a much
larger building than the Armory,
where last year's show was held, all
the available space for passenger car
exhibits has been contracted for.
M. O. Wilkins, secretary of the
Dealers' Motor Car Association of
Oregon, will be manager of the show.
The committee in charge is composed
of A. B. Manley, president of the
Manley Auto Co.; C. M. Menzies,
manager of the Northwest Auto Co.;
A. W. Regner, of Regner & Fields;
H. H. Eling, manager of the Portland
Overland-Pacific Branch, and Mr.
Wilkins.
Like most of the shows this year
the Portland exhibition is to have a
distinctly war flavor, in that utility is
to be featured more than fancy jobs,
though several of the latter will be
en display, too. Trucks and tractors
•are to have more prominence in the
show than ever before, and the com-
mittee in charge is endeavoring to in-
terest the farmers in this feature. The
railroads have granted reduced rates
to Portland during the week.
The Portland show will be the only
automobile show to be held in the
Northwest this year, as dealers in Se-
attle, Tacoma and Spokane have de-
cided not to hold shows. It will come
just ahead of the San Francisco af-
fair, February 16-26, and a large rep-
resentation of Eastern men prominent
in motor car and allied industries is
expected to be on hand during show
week.
Auster Tonneau Windshield in Cal.
Eugene M. Tilden, 6413 Hollywood
Blvd.. Los Angeles, who represents
the Auster Extending Tonneau Wind-
shield in California, reports a rapidly
increasing demand for this meritori-
ous device, which provides protection
for the occupants of the rear seats of
an open touring car. This shield is an
English invention, and is being built
by the Fryer-.\uster Co., Providence,
R. I., under exclusive license from the
original patentees. Messrs. Auster.
Ltd.. of England. C^ r\d-\r^]^
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Page 10
MOTOR WEST
January 15. 1918
BEAOTIKUL VIEWS ABOUND ALL ALONG THE CALIENTE KERNVILLE ROUTE TO THE KERN RIVER CANYON.
Wonderful Work Done on Kern County Highways
In Three Years the Many Scenic Roads Have Been Made Safe for the Wheeled Democracy
of Motordom— County Spends More in Proportion to Population Than Does
Los Angeles and Several Other of Her More Wealthy Neighbors
WATKR AND OIL are notoriously poor mixers,
and perhaps a better illustration of this well-
known fact would be hard to find than that fur-
nished by Kern County. The water of Kern County's
rivers flows to the north through the heart of the San
Joaquin Valley and empty into San Francisco Bay. Kern
County oil, on the other hand, exhibits its utter unso-
ciability by flowing to the south for the most part, climb-
ing a couple of mountain ranges, even, to avoid asso-
ciating with the aforesaid water. Blood is thicker than
water, they say, and so oil must be, for the county of
Kern, though it lies for the most part to the north of
FINK ROADS BHIX(i FISHING GROrNDS WITHIN EASY REACH.
the ranges of Tehachapi and Tejon, which Nature evi-
dently intended as natural barriers between Northern and
Southern California, is ranked as a Southern California
county, and most of her business affiliations follow the
course of the oil and the gas from her wonderful oil fields,
and the path of the electric current generated in the
powerhouses of the Kern River. *'The north line of Kern
county" is the designation in many an automobile dealer's
contract which defines his Southern California territor>'.
so from the motorist's standpoint at least it is safe to call
Kern a county of Southern California.
Somewhere in the fastnesses of the Kern River Canyon
is an unmarked grave in which sleeps the man who gave
his name to the river and the county. Though his resting
place is not marked by marble or granite, he can sleep
well content that his name is commemorated in one of
California's most beautiful rivers, and one of her most
flourishing counties. For it was after Lieut. Kern, an
officer in one of Fremont's exploring expeditions, that
Kern River was named, and the county later took its
name from the river. Lieut. Kern died of mountain fever,
while the famous "Pathfinder" was seeking out the best
routes and passes across the Sierra Nevadas in preparation
for the horde of immigrants that he knew would sooner or
later seek the Golden State. He was buried somewhere
on the upper reaches of the river, and Fremont named
the stream for his dead comrade.
To Fremont belongs the credit for mapping and re-
porting on the Tejon and the Tehachapi Passes. He in-
vestigated both routes and reported on them to the gov-
ernment, but he was baffled in his efforts to discover a
direct route to the eastward throu^ the Siertas.
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January 15. 1918
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Of Kern County roads from the time of Fremont's
iourneyings until the year 1913, perhaps the less said the
better. In the rich silt soil of extreme upper end of the
San Joaquin Valley Nature did not furnish Kern County
with good natural :-building material. And when gen-
erous rains had fallen, the tordition of the adobe roads,
for example, near Rose station and Adobe station were
Mmply atrocious. Worse roads than these in time of rain
could not be imagined. The grade down the north slope
of the Tejon was steep, and once in the valley the traveler
had to follow a crooked road of angling section lines to
gel to Bakersfield. The old White Wolf grade on the
north slope of Tehachapi was deceptively steep and was the
scene of more than one serious motor accident. And the
alleged roads that connected Bakersfield with the im-
mensely rich oil fields of the West Side were a very suc-
cessful barrier toward any sort of comfortable or expedi-
tious travel.
All this is past history, however, and all of the main
arteries of Kern County travel have been made safe for
the wheeled democracy of motordom. In the summer of
1913 the people of Kern County had become so thoroughly
converted to the good roads idea that they passed a bond
issue of no less than $2,500,000 for the improvement of
300 miles of road. In view of the population of the two
counties this was a much more creditable showing than
had been Los Angeles County's $3,500,000 bond issue some
years previous. As soon as the bonds had been sold the
big task of road improvement commenced, and on the 8th
day of last December the final work under the bond issue
was completed.
In addition to the good roads of her own building, Kern
AMONG FOOTHILLS ON WAY TO KERN RIVER CANYON.
county during the same period benefited from the State
good roads system to the extent of 80 miles of state high-
way on the Valley Route. With scarcely so much as a
curve this long stretch of splendid concrete road runs
north and south through the very heart of Kern County.
No longer does the traveler find steep grades to descend
on the north slope of the Tejon. Over sweeping curves
that nowhere exceed 6 per cent the motorist drops from
Lebec near the Kern County line to the level floor of the
San Joaquin Valley. Gone, too, are the angling turns of
the old "section line" road. For twenty miles over the
vast plain the road runs as straight as the proverbial ar-
LOOKINO SOUTH FKOM SUMMIT OF MOUNT WHITNEY. TOWARDS WHICH KERN COUNTY IS BUILDING MOTOJt-^OAD.
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January 15. 1918
KINGS
I M V O CO.
VENTURA
C 0» \
LOS ANeEi.E;s
MAP SHOWING THE KERN COUNTY ROAD SYSTEM, ALL HIGHWAYS RADIATING FROM BAKERSFIELD, OIL COUNTRY CAPITAL.
row, then a gentle curve and straightaway again all the
way to Bakersfield. The engineers who laid out that par-
ticular stretch of road had evidently digested very thor-
oughly the geometric axiom that a straight line is the
shortest distance between two points, and followed the
principle as closely as possible.
In a certain sense, however, the very fact that the state
highway takes the traveler through Kern County so
quickly and easily, works rather a hardship upon the
county. Traveling the state highway through Kern is
too much like traveling on the Twentieth Century Limited.
There is no incentive or opportunity to leave the perfect
road, and too many motor tourists have therefore re-
mained unacquainted with the good roads system that
Kern County has built and the many scenic attractions
tributary to it.
Because the Ridge and Tejon was the most **direct and
practical" route, the state highway followed it, and the
Tehachapi Pass, over which cross the Santa Fe and South-
ern Pacific railroads was in consequence far removed
from the tide of motor travel. Kern County included in
her bond issue a provision calling for the improvement of
this road. It provides direct communication with the
Midland trail at Mohave, and the growing communities
of fruit ranchers in the Tehachapi were entitled to a good
road to Bakersfield at any rate. So out of Bakersfield a
concrete highway parallels the railroad as far as Caliente.
The old White Wolf grade will never claim another victim,
for an entirely new road, on the "6 per cent" plan replaced
its dangerous grades. Tehachapi Pass road, as far as the
Kern county portion of it goes, is nothing for the motorist
to fear any longer.
Out of Caliente a road branches to the northeast that is
worthy of more than passing attention, for one day it
will be the commencement of a wonderful road, a motor
highway that when complete will reach the summit of Mt.
Whitney, highest peak in the United States. Though not
paved, it has been improved under Kern County's bond
issue through Walker Basin, Havilah, Bodfish and Isabella
to Kernville. At Isabella the Mt. Whitney road will turn
to the east to Weldon, and thence up the canyon of the
Kern to where the river finds birth among the cold blue
Sierra lakes and the awful granite pinnacles of the Sierra
peaks. This is a veritable paradise for the trout fisherman,
and, because the country is less frequented by the summer
visitor than the Tahoe or Yosemite regions, Kern River
at present proves all the more attractive to the less gre-
garious of the vacation-seekers. When the Mt. Whitney
road is completed, however, it is safe to predict that it
will yearly receive a wonderful tide of motor travel. The
view from the 15,000-foot summit of Whitney is tremend-
ous, and it is a daring conception to build a motor road
that will permit the ascent practically to the very summit
by automobile. Kern County officials are strongly in
favor of the idea, however, and intend to build their share
of the road year by year as fast as their funds permit.
Another Kern County road that deserves much more
travel than it receives at the present time, is the road from
Bakersfield out through the Kern River oil fields, and
thence up into the pines and the little mountain towns of
Woody and Glennville, and the resort, Jack's Ranch. It
is a road entirely too little known by Southern California
motorists, and since its improvement by Kern County it
is a delight to travel.
For scenery, one must travel eastward from Bakersfield
in Kern County. Westward, spread out fanwise. extend
a system of concrete roads that can claim no merit from a
scenic standpoint but which have immense importance as
commercial highways. They link Bakersfield with the
vastly rich oil fields of Taft. Maricopa, McKittrick and
Lost Hills, and over them has grown up a motor stage
traffic that has practically superseded the railroad, and a
motor truck freight-carrying traffic that by reason of its
swiftness and flexibility has been of immense aid to the
oil operators.
From Maricopa to Bakersfield the stages carr\' back and
forth a daily average of something like 300 passengers.
The railroad today carries an averaae-^f three passengers
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January 15, 1918
MOTOR WEST
Page 13
daily. A swifter service by far and less expensive fare
won a complete victory for the motor stages, which carry
a large proportion of the travel from the oil fields to Los
Angeles as well. Because it is something like 70 miles
shorter to come by motor stage from Taft to Los An-
geles than to take the railroad the motor stages have an
overwhelming advantage in this particular field.
While from a strictly scenic standpoint, the oil fields
do not offer attractions, yet it is nevertheless an extremely
interesting trip from Bakersfield to Taft or Maricopa.
The Kern County oil fields have proved among the most
productive ever discovered, and they have gone a long
way towards contributing to the material wealth of the
state. From them extend the oil pipe lines over the
Tejon mountains to Los Angeles, and the natural gas
from the fields is also piped to Los Angeles. Incidentally
the gas line produces in winter at Lebec a very consider-
able quantity of high-grade gasoline, because, uninten-
tionally, the process of extracting *'casinghead" gasoline
is reproduced in the conditions in the pipe line. The gas
passes through the pipe line under heavy pressure. As it
passes over the summit of the Tejon during the winter
while snow lies on the ground, the process of compression
and refrigeration which the casing head gasoline plants
use, is thus automatically reproduced and the "traps" in
the pipe-line gather large quantities of high-grade gaso-
line. If you ever pass through Lebec in cold weather, buy
some of it.
National publicity for Kern County roads will soon be
spread through the medium of the indefatigable Goodrich
Touring Bureau. When the work of building the county
roads was nearing completion, Goodrich sent their famous
road scout, Hugdens, to log and map the entire system.
The result of his work will be available in the shape of
reliable logs and maps that can be obtained at any Good-
rich touring bureau within the next month or so. Hug-
dens and his Studebaker have traveled something like
250,000 miles over the Pacific Coast and the Middle West
in this work for the Goodrich Company, but he unhesi-
tatingly pronounces the Kern River roads to be the most
beautiful he has ever seen in all of his travels.
GLITTERING CABS.
By WALT MASON.
Soma po«t wrote, in days of old, "All things that glitter are
not gold.*' The poet* a head was large and long, hia intellect waa
working atrong. There were no fllea npon that bard, who aprung
the trnth, and aprnng it hard.
All thinga that glitter are not gold; we wouldn't be so often
told, if haply we*d remember thai, and poat the maxim In onr
hat. The jonk that fakers want to aell will often look anrpaaaing
well, bnt when it* a need it comea to paaa that shining gold la
only braaa.
I bought two diamonda long ago; they coat me eighty bones
a throw. I held them proudly in my hand, and there they ahone
to beat the band. I bought them from a atranger slick who
found in me a tmating hick. I swallowed all his helpful bunk,
and handed him my bottom plunk. And in a month the atonea
were dead; no gorgeoua radiance they shed. The man who
bilked me waa a peach; thoae gema were worth juat eight cents
each.
The poet said, "Oh boys, behold I All things that gutter are
not gold!**
The man who goea to buy a car, down where the blitheaome
agenta are, should keep the maxim in hia mind; it ian't aafe to
go it blind. Some ahinlng paint and nickel plate will make a
tinhorn boat look great. The buyer, take it aa a rule, la quite
an eaay man to fool. He knowa no more about a boat than
Uncle Esra*8 billy goat. He doean't know or want to know what
makea the doggone inaide go; but he would like a foolproof car
in which a man may journey far without it coming all apart and
rupturing the owner* a heart.
He ought to buy a car that* a made by men of atanding in the
trade. Hare they been in the buaineaa long, and are their fame
and credit atrong?
He ahould remember that the Haynea waa first to hit our
natlTe plaina, and all the time it* a kept abreast of STerythlng
that* a firat and beat. That ia the aafeat guarantee for eaay marka
like you and me.
The poet aaid, "Onr feet grow cold, for all that glittera ia not
gold.'*
had 5,703 cars during the past year and 3,445 the year
previous. Mount Rainier National Pary w^as visited by
5,894 cars the past season and by 3,070 the year previous.
Among the smaller parks. Crater Lake, in Oregon, in-
creased from 2,649 to 2,756; Sequoia, in California, from
736 to 2,334; General Grant, in California, from 1,778 to
2,158; and Glacier, in Montana, from 902 to 1,121.
Name of Oregon Trail Perpetuated
The Oregon Trail is to be perpetuated in the highway
annals of the state of Oregon. In designating the state
highways the highway commission of Oregon has given
the name "Oregon Trail" to the road leading from On-
tario through Baker, LaGrande and Pendleton to Uma-
tilla, where connection is made with the Columbia River
Highway.
Girs Visiting Nat'l Parks Increase Nearly 1 00 Per Cent
During the past season the number of private motor
cars visiting the eleven principal National Parks was
55J96. representing an increase of close to 100 per cent
over the figures of 29,828 for 1916. Owing to its nearness
to and easy accessibility from the large Eastern centers
of population. Rocky Mountain Park in Colorado far sur-
passed all other parks in the volume of visiting cars.
Rocky Mountain Park received 23,004 cars, an increase of
almost 130 per cent over the previous season. Next in
order came Yosemite, California's summer playground,
with 6.521 visiting cars this season, compared with 4,043
during 1916. Yellowstone National Park, in Wyoming,
TYPICAL SCENE ALONG THE HEAD WATERS OF THE BEAUTIFUL
KEKN RIVER.
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January 15, 1918
MotorTrucks Are ''Doing Bit*'
Furnish Transport for Army, Help Build Can-
tonments, Assist Railroads and Are
Now Carrying Mails
IN THE present period of national stress the importance
of the motor trucks is forcing itself on official Wash-
ington, on the railroad executives, the express com-
panies and on merchants and manufacturers throughout
the country as never before. According to Windsor T.
White, chairman of the Commercial Vehicle Committee
of the National Automobile Chamber of Commerce, our
War Department requires for an army of 1.000,000 men
in Europe 50,000 motor vehicles, of which 38,000 are trans-
port trucks, 2,500 are ambulances, 3,000 officers' cars and
6,500 motorcycles. American factories already are at work
on orders for 30,000 trucks and it is anticipated that many
more thousands will be ordered in the coming fiscal year.
Forces in the field are dependent on motor trucks for all
supplies, food, clothing, ammunition and medical supplies,
and the injured in battle are removed to hospitals back
of the line in motor ambulances.
The power vehicle is as essential to modern military
operations as artillery. Every belligerent in the war is
using motor trucks to the greatest possible extent. More
than 300,000 are in use on all the battle fronts. Export
statistics of the Department of Commerce show that 45,-
000 American motor trucks were shipped to the three
principal Entente allied belligerents — England, France and
Russia — during the first three years of the war, the great
majority on order by the respective governments. In the
fiscal year immediately preceding the war our exports of
trucks to these three countries totaled 207.
Construction of our sixteen national army cantonments,
housing 30,000 to 40,000 men each, in the amazingly short
period of three months, was made possible partly by the
use of motor trucks for hauling material, building roads,
etc.
Aside from the immediate war needs for motor truck
service, the country, confronted with transportation re-
quirements exceeding the combined facilities of the Ameri-
can railroads, with their 270,000 miles of trackage and an-
nual freight-carrying: capacity of 396,000,000,000 ton-miles,
has turned for relief to the 400,000 motor trucks owned
and operated by private business and manufacturing con-
cerns. If the short-haul work is taken off the shoulders
of the railways by motor trucks, as proposed, it will greatly
reduce the congestion of miscellaneous small shipments
in the yards and freight houses of the terminals. This will
clear the way for the more important through shipments
of foodstuffs, materials for manufacturing, coal, munitions
and army supplies. It will also release thousands of
freight and express cars and hundreds of locomotives and
train crews for the long distance hauling that can be
handled only by the railroads.
The War Industries Board and the Railroads' War
Board are now alive to the situation and are inviting the
aid of the motor truck interests to take over all the short-
haul work possible. Last fall the British Government de-
cided to impress motor wagons into more extensive use,
called for a census of all trucks registered in England
and initiated a movement to co-ordinate the operation
of such road vehicles with the railroads. It has been pro-
posed in Washington that the railroads be recommended'
to place an embargo on shipments of less than carload
freight and express from points within 10 to 30 miles of
the larger cities, forcing such shipments to be handle*!
by motor truck. While this would be a radical move, ir
would only be the extension on a universal scale of work
that is being done by motor trucks here and there all over
the country. Many of the larger cities already have a
number of motor express companies that operate fleets
of trucks over regular routes to points from 10 to AO
miles outside of the cities. Department stores regularly
deliver by motor wagon throughout a territory having a
radius of 25 miles or more, and innumerable manufacturers
and merchants in various lines make shipments by motor
truck for distances up to 50 and even 100 miles. It is a
regular feature of the business of the moving van com-
panies to move household furniture by motor van any
distance desired.
There are at least two trucking companies that operate
trucks between New York and Philadelphia. One has a
fleet of twenty-two five-ton trucks' that operate on a daily
schedule between the two cities — a distance of 90 miles.
In addition, contracts are taken for special trips to Balti-
more and Washington, Harrisburg, Pittsburgh and to
New England cities.
Recently a company was organized in Detroit to operate
a fleet of motor trucks with trailers at three-hour inter-
vals daily over the 40-mile route from Detroit to Toledo.
Practically all shipments from the rubber factories in
Akron, Ohio, to Cleveland are made by motor truck, and
one of the rubber tire companies has operated a motor
express service with four trucks between Akron and
Boston, Mass. The schedule calls for a round trip of
1500 miles in seven days. The trucks carry finished tires
from the factory to the company's eastern branches and
bring back cotton fabric and machinery. This longest
regular trucking service has been in operation since last
April and will be continued throughout the winter, weather
and road conditions permitting.
Few people realize as yet the great possibilities of motor
trucking. Several government departments have dis-
played more enterprise in this direction than American
railroad and business men generally. The Quartermas-
ter's Department in Washington has arranged for de-
livery of all new trucks for the army by highway from the
factories to Atlantic ports for shipment abroad. Thirty
thousand of these will be driven over the roads in trains
of thirty trucks each, forming regular army truck com-
panies. The trucks will carry full loads of spare parts
and supplies. The decision to move the trucks and their
cargoes in this way instead of by rail will effect a saving
in the use of 17,250 freight cars and 345 locomotives and
train crews.
The Post Office Department recognizes the possibilities
of the motor truck. It has put in operation a motor truck
parcels post service between Philadelphia .and Baltimore
and has called for bids for a similar service between
Philadelphia and New York, New York and Hartford.
Conn., and Detroit and Toledo. The Postmaster-General
has recommended the organization of motor truck parcels
post service out of all large cities to a distance of 50
miles, with the object of bringing the producer of farm
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MAGNITUDE OF THE AUTOMOBILE INDUSTRY
SHOWN BY FIGURES
FIGURES shozving the magftitude of the automobile industry, including the capital involved, the cars
in use and the labor employed, have been compiled from various sources by Alfred Reeves, general
manager of the National Automobile Chamber of Commerce. The figures prove better than can
be done in any other zuay the appreciation by the public and business men of the transportation facilities
supplied by passenger cars and trucks, whi-ch are doing such great work in this country today in relieving
the railroads of short-haul freight and passenger traffic.
The best evidence of the urgent need of passenger cars for transportation is the fact that the greatest
registration of automobiles during the past year ivas in the agricultural states of the West and South.
Another important fact is that ten million acres of tillable land are released for food production by the
replacement of horses unth the modern motor trucks now in use.
MOTOR OAB MANUFACTIJBEBS.
Motor Tebide mumfactnrers in United States 550
Commercial vehicle manufacturers 372
Passenger Tehicle mannfactnrers 238
States in which factories are located 32
Capital invested $736,000,000
Workers employed 280,000
Wages and salaries paid during fiscal year ended
Jnne SO, 1917 $275,000,000
Motor vehicles produced in last fiscal year 1,806,194
Passenger cars produced 1,693,994
Commercial cars produced 112,200
Wholesale value of vehicles produced during last
fiscal year $917,470,938
Paid for parts and materials by automobile manu.
factnrers during last fiscal year $480,000,000
Production passenger cars in calendar year 1917... 1,795,840
Production commercial cars in calendar year 1917.. 181,348
Average price of passenger cars produced in 1917. . $720
BODY, PABTS Ain> ACCESSOBT MAKEBS.
Number of concerns manufacturing some article used
in automobile trade 6,789
Body, parts and accessory makers in United States 1,080
Capital invested by body, parts and accessory
makers $336,000,000
Workers employed by body, parts and accessory
makers, 320,000 workers, wages paid yearly at
$900 per man $288,000,000
Automobile tires manufactured during fiscal year
ended June 30, 1917 18,000,000
Value of tires manufactured in last fiscal year $450,000,000
DEALEBS. GABAGES, ETC.
Total dealers, garages, repair shops, etc., in U. S. . . 46,000
Automobile and truck dealers in United States 27,000
Oarages 25,500
Automobile repair shops 13,500
Tire vulcanisers 12,000
Automobile supply houses 2,550
Jobbers of automobile supplies 282
Capital invested by dealers, garages, etc., estimated
at $4,000 each $184,000,000
Workers employed, estimated average of 5 each. . . . 230,000
Wages paid, estimated at $800 per man $184,000,000
AUTOMOBILE EXPOBTS.
Value of automobiles, trucks, engines, tires and parts
exported 12 months ended June 30, 1917 $133,411,217
Number of passenger automobiles exported last
fiscal year 64,834
Value of passenger cars exported $48,620,928
Number of commercial cars exported last fiscal year 15,977
Value of commercial cars exported $42,337,315
Value of automobile engines, tires and parts ex-
ported last fiscal year $42,452,974
MOTOB VEHICLES IN USE.
Motor vehicles registered in United States 4,842,139
Motor trucks in use in United States 435,000
Tons of goods hauled yearly by trucks (estimated) 1,200,000,000
Cost of haulage by motor trucks at 18c per ton
mile $1,080,000,000
Cost of haulage on basis of 24c per ton mile by
horse and wagon $1,440,000,000
Value of passenger service at railroad rate of 2
cents per mile $1,152,600,000
Number of persons in United States to 1 motor car 24
Percentage of cars sold to farmers in 1917 (est.) 40
Number of automobiles in United States to each
mile of public road 1.72
Number of automobiles in United States to each
mile of surfaced road 14.77
Number of automobiles in United States for each
square mile 1.4
Automobiles in use in all countries outside of the
United States January 1, 1917 719,246
Automobiles in use in Europe January 1, 1917. .. 437,558
Automobiles in use in Canada January 1, 1917. . . 118.086
Automobiles in use in South America Jan. 1, 1917 39.188
Automobiles in use in Australasia and Oceania
January 1, 1917 55,340
Horses in the United States 24,000,000
Acres of land required to sustain horses 120,000,000
Horses displaced by motor trucks in use (est.) . . 2,000,000
Acres of land released by tmcka for production of
human foods 10,000,000
Horses and mules exported in last three years... 1,232,959
products and the consumer into direct touch, thereby
helping to reduce the rising cost of living.
It is easy to foresee the eventual development by the
government of a complete, nation-wide system of inter-
city mail and package transmission by motor wagons,
which will in time, probably take over and supersede the
business of the national express companies as in England.
If the government, having taken over the control of the
railroads, should retain such control after the war, another
desirable and probable development will be the collection
and delivery of package freight, just as the collection and
distribution of express packages and postal matter have
always been a part of the work of the express companies
and the postal service.
The Postmaster General has even expressea a willing-
ness to take over all the delivery work of the retail dry-
goods merchants in New York City, the proposition being
to purchase the delivery equipment of the stores and
have the merchants forward all their packages by parcel
post. This is simply a variation of the co-operative de-
livery service that has been developed by private enter-
prise in dozens of small cities and towns and which has
resulted in great economies. An investigation of twenty-
one such co-operative services made by the Commercial
Economy Board of the Council of National Defense
showed that they were operated with 207 men instead of
the 659 previously maintained by the various merchants.
It will thus be seen that the possibilities of transporta-
tion by motor truck have hardly been touched. In the
network of highways covering the country, the 400,000
motor trucks now in service and the hundreds of thous-
ands more that will be purchased by American factories
within the next two or three years, the United States
possesses a transportation resource second only to the
great railroad systems of the country. Motor trucks al-
ready are supplying a yearly service of 5,000,000,000 ton-
miles. It is estimated that they hauled 1,200,000,000 tons
of merchandise and materials in 1917.
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MOTOR WEST
Jamaiy 13. 1918
LasANEELES-SANFRANCISCD-PDRTLANfr^EATTLE
The Motoring Authority of tho Paeifle Coast.
EstabUslMd 1907.
An Illustrated Automobile Magazine of Quality, Issued
Semi-Monthly.
Published by Motor West Company, Marsh-Strong Bldg.,
Ninth and Main Sts., Los Angeles, California.
GEORGE M. SCHELL Editor and Publisher.
F. ED. SPOONER Advertising Manager.
Representatives :
T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco.
F. ED SPOONER, 420 Book Building, Detroit, Mich.
Entered at the Post Office at Los Angeles as second-class
mail matter.
Subscription $2.00 a Year.
Single Copy 10 cents.
January 13, 1918
San Mateo G>unty " Doing lis Bit" to Lose the War
SAN MATEO COUNTY, California, is blest of the
the gods. It is possessed of fine scenery, ideal climate,
fertile fields and — last, but not least — beautiful roads.
It is justly proud of its God-given and its man-made ad-
vantages. It has spent much money in perfecting its
road system, and has taken steps to protect its roads and
keep them in excellent repair.
But San Mateo County is running counter to the
United States Government.
Uncle Sam is straining every nerve to make the inade-
quate transportation facilities meet the war time needs of
the Government. He has taken over the railroads in
order that there shall be no friction in the working out of
his plans. Freight cars must be loaded to the limit, and
where possible, beyond the rated capacity. Motor trucks
are being used for short hauls wherever possible, and full
loads are being insisted upon up to the capacity of the
trucks to handle them.
San Mateo County, however, despite the transporta-
tion crisis, is insisting on merchants, farmers and other
truck owners maintaining the peace-time basis of truck
capacity and truck loading, and is arresting and fining
those who drive vehicles over its roads which weigh, with
load on, in excess of six tons. The other day a farmer,
who is doubtless doing his best to help Uncle Sam in
his great task, was arrested and fined $100 for driving a
truck v^hich weighed, loaded, eight tons. A Redwood
City Justice of the Peace imposed the fine, and the traffic
officer who made the arrest proclaimed his intention of
'*^oinj^ afttr" the farmers, lumbermen and grain haulers
who drive heavy loads over the roads of the county.
Afj ;iv<raj<r motor truck with a capacity of five tons
weighs nearly 9.000 pounds unloaded, and that propor-
tion is maintaiiierl ai)proximately in trucks above and be-
Iriw that rapacity. If the .San Mateo County idea were
lit be earned out in all the other counties of California,
and \n every other state in the nation, we would be con-
fronted with a situation which would seriously hamper the
efforts of motor truck owners to help L'ncle Sam in this
emergency. It would mean that the maximum capacity
of motor trucks must be limited to three tons; otherwise
the owners of all trucks of larger capacity would be
liable to arrest if they attempted to operate their vehicles.
Further, manufacturers of motor trucks would find their
market for vehicles of more than three tons' capacity
utterly destroyed.
This is no time to quibble over such matters. Motor
trucks, whatever their capacity, if they are to help solve
the transportation problems of the nation and help win
the war, must not only be allowed to operate with full
loads, but, if the conditions permit, with as much of an
overload as the vehicles can handle without breaking down.
Speed limits might be temporarily waived to advantage
also. If the roads disintegrate under the strain, they
were improperly built in the first place. The remedy
would seem to be the rebuilding of the roads in order to
fit them to withstand the heavy traffic: not the limiting of
the speed capacity and loaded weight to meet the require-
ments of local legislation.
It behooves San Mateo County to waken to the fact
that these are war times, and to change its road ordinances
to fit the demands of the situation.
Keeping Tabs on Near-Accidents
IN THE campaign to lessen the number of automobile
accidents, in the progress of which "Motor West" is
greatly interested, we think special mention is due the
plan of the Pacific Electric Railway Co. in reporting to
the California State Railway Commission, the newspaper
and trade press and other interested parties all the hazards
of accidents, due to carelessness or recklessness of auto-
mobile drivers, which have been brought to its attention
by employes and others.
The result is a list of "near-accidents" which are made
public on the theory that "the fellow who takes a chance
and gets away with it, even by a narrow margin, is going
to take a chance again." By publishing these reports the
railway company hopes to head off the chance-takers,
either by bringing the reckless ones to a point where they
will stop to reason, or by pressure brought upon them by
those in authority. There are no actual accidents in-
cluded in these lists, for the company argues that the
man who has had an accident will be sufficiently impressed
to be more careful in future — or perhaps he may be dead.
The most recent list brought to our attention includes
no fewer than 14 "near-accidents" which occurred in the
space of five days. In each instance the number of the
electric car is given along with the license number on
the oflfending automobile and the name of its owner as
shown by the State registration lists.
Cutting in ahead of fast-moving electric cars, negotiat-
ing crossings at speed in spite of wigwag signals giving
warning of approaching trains, and ruiining past cars
taking on or discharging passengers constitute the bulk
of the reported near-mishaps, but there are a few that are
calculated to make some one's ears burn when they read
the details. For instance, here is one selected at random:
At 5:18 a. m., about 500 feet from Alatnitos bay.
motorman on east-bound Newport car 815 stopped to
avoid striking Ford machine No. 276607, which had
been left standing on track. Driver was asleep on the
sand about 40 feet from machine. With help of passen-
gers on car auto was pushed off tracjk7>causing delay of
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January 15. 1918
MOTOR WEST
Page 19
Conditions on Western Section of Lincoln Highway
H. C. Ostermann, field secretary of the Lincoln High-
way Association, in his annual report makes the follow-
injj comment on the work done on that section of the
great highway lying in the States of Utah and Nevada:
"With other officials of the Lincoln Highway Association,
including Secretary A. F. Bement, and Director F. A.
Seiberling, president of the Goodyear Tire and Rubber
Co., of Akron, and G. S. Hoag, Nevada State Consul of
the Lincoln Highway Association, I have several times
crossed the route in Utah and Nevada during the year.
Trips of inspection over the famous Salt Lake Desert
country have been made, covering the ground where it
is proposed to reduce the mileage of the Lincoln High-
way between Salt Lake City, Utah, and Ely, Nevada.
"The Lincoln Highway Association has secured a con-
tribution of $125,000 for this construction, near the Utah-
Xevada line. Pains have been taken to complete the most
thorough preliminary investigations before undertaking
actual work at this point. Due to numerous restraining
circumstances arising from the war, and the additional
duties placed upon the officials of the Lincoln Highway
Association in connection with the assistance which the
.\ational organization is giving to the Council of National
Defense, it is impractical at this time to make a definite
statement as to when this desert improvement work is to
be undertaken.
"Every local endeavor was used during the last year
in keeping the Utah and Nevada sections of the Lincoln
Highway in the best possible condition for travel, and
about $150,000 was spent for this purpose from the meager
road funds available.
"The Lincoln Highway drive in California is one of the
finest drives in the world. Much of it is concrete, and a
considerable mileage of concrete has been added during
the current year at a cost of about $133,000."
Altamont Pass Being Improved
Altamont Pass, on the last link of the Lincoln High-
way between Sacramento, Cal., and Oakland, Cal., is to
be improved by road and bridge work which will cost
more than $80,000. Work has begun on the closing up
of a gap of 3 7/10 miles between Altamont and Green-
ville. Two bridges will be built over the Southern Pa-
cific tracks, one at the joint expense of the county and
the railroad and the other at the joint expense of the
county, state and railroad. The work is being done by
the California State Highway Commission and will com-
plete the stretch of concrete base road from Oakland to
Sacramento. Altamont Pass is much traveled by motor
car traffic between San Francisco and the Bay counties
and the Sacramento and San Joaquin Valley regions.
Crater Lake Park Had Good Season
Crater Lake National Park, in Oregon, seems to have
had an usually good season during 1917. Despite the
fact that lack of rain caused poor road conditions in the
vicinity of the Park during the latter part of the season
and considerably reduced the heavy volume of visitors,
the total attendance during the past year totaled 12,042
persons. This number includes the passengers carried
into the Park by 2,886 automobiles. Persons from six
foreign countries visited the Park, one car from France,
two from India, six from Canada, two from San Salvador,
one from Korea and one from Cuba.
San Bernardino, Cal. — H. I. Bradley has purchased the
Maxwell agency from R. H. Walter. — The Auto Electric
Co. has opened here to handle and give service in Wil-
lard storage batteries.
Tire Care Means Tire Mileage
There will be over 24,000,000 tires used during the year
1917, and at least that many more tubes. According to
reliable statistics, 85 per cent of these tires are prema-
turely worn out from neglect and abuse by car owners.
The chief reason for tires going out of service prema-
turely is under-inflation. Tires should be inflated to the
pressure recommended by the manufacturer. A tire gauge
should be used to keep the pressure constant. With
tires at the proper pressure, the liability of rim cutting is
decreased and the chances of a blow-out caused by cas-
ings becoming bruised is lessened.
Some car owners unreasonably blame the manufacturer
when a tire is worn out after a few hundred miles of
service, li these car owners had inspected the wheel on
which these tires were used, they would no doubt find
the wheel out of alignment, so that it wabbled from side
to side, scraping and tearing the life out of the tire.
Neglected cuts and bruises often pass unnoticed, but
are often a great factor in the deterioration of a tire.
Small stones, sand and grit working in through these cuts
quickly rots the fabric and a blow-out occurs. Large in-
juries should be attended to by a competent repair-man
at once. Small cuts should be cleaned and sealed with
cement.
Brakes should be used sparingly. Stops can be made
nearly as quickly and with less fuel consumption, with-,
out any great strain on the tire, by cutting off the power
of the car a few seconds before it would be customary
to apply the brakes. Persistent braking of a heavy car
quickly on a rough road will surely result in the tread
being ground through to the fabric.
Some drivers, in order to save the mechanism of the
car, run in the car tracks for a short distance. Continu-
ally doing this, however, will increase tire bills. The
edge of the rails will in time cause the fabric to break
and rough edges will cut the casing.
Care should be taken that oil does not collect on the
tires. When fatty substances come in contact with rub-
ber, the rubber quickly loses its strength and resiliency.
Too much chalk inside the casing, to prevent the inner
tube from sticking, may cause the inner tube to harden
and blow-outs occur.
Tires are built to carry a certain load to conform with
the size of the rim on which they are used. H a car is
overloaded there is a corresponding overload on the tires,
which increases the possibility of a blow-out. Cars that
are used to their maximum capacity of loads should be
equipped with over-sized tires.
When a blow-out occurs, with no means of repair at
hand, the tire should be taken off and the rim wound with
rope so that the trip may be made slowly to the nearest
repair shop. Tires which are run for any distance after
being deflated, are generally beyond repair. H car owners
would spend a few minutes to glance over their tires after
each trip, they would be repaid by more miles of service
from their tires and a consequent saving of many dollars
on their tire bills.
Tacoma, Wash. — The Merrill Motor Co. is the new firm
title of the Oakland dealer agency here, succeeding the
lies-Merrill Motor Co. — Exclusive Oldsmobile repairing
\Nill be the business of the new repair shop of Charles
Kane, located at 1135 Tacoma Ave.
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Page 20
MOTOR WEST
Jamury 15. 1918
New U-Ton Model
Fulton Truck
Herschell-Spillman Motor Larger and More
Powerful Than in Last Year's Model
— Can Carry 2 Tons
T.I IK 191S motlel Fulton truck of l;2-ton?> capacity
has just been brought out by the Fulton Motor
Truck Co.. Farmingdalc. Long Island. This model
will be known a^ F-X and is an amplihcation of the F-1
model delivered last year, with a change in the power
plant and transmission and numerous refinements to sim-
plify operation.
The engine used in this model is of the famous Hers-
chell-Spillman design. It is a larger and heavier engine
throughout than has heretofore lieen used in Fulton
trucks, is of L-head type with four cylinders. 3^4x5. and
develops from 36 to 38 horsepower uncler normal work-
ing conditions. The cylinders are cast en-bloc, and each
piston has four rings.
.\ much higher compression than before, with variable
spark and other engine refinements, have resulted in the
establishment of payload records in fuel consumption of
from 12 to 13 miles per gallon, carr>ing !>.» tons on a body
of S(X) pounds.
These performances under varying conditions give a
gasoline operating cost of from 1.2 to 1.5 cents per ton-
mile and mark a new development in engine type and
co>t of operating for the commercial vehicle.
The valves in this unusually heavy duly truck engine
of 3^i inch bore, are larger than normal, and ignition is
by Dixie magneto. .\ Carter carburetor is used, having
but one adju'itment acting on the air supply, and the
engine is not governed. A speed of 23 miles per hour is
attainable, though the recommendation for the truck is
but 15 miles, and operating speed is left to the judgment
of the driver.
row KFrML HFKSC'HKLL SPILLMAN MOTOK IX FULTOX TKU^ K
Foot throttle and variable spark as against the set
spark and throttle on the wheel used on the old mode!
are provided for greater ease of operation, efficiency and
flexibility.
Transmission is a unit with power plant, and is of
three-speed type, geared to the load at 8-2 to 1 in high
speed. Driving is through Borg & Beck clutch.
The rear axle is set well back under a load platform
of 9 feet measured from the rear of the cab to rear end of
frame, permitting of the balancing of the load where over-
hanging bodies for bulk carrying are advisable. The rear
axle is of the well-known Russel internal-gear type
strengthened and heavier than that used on the F-1 model
of last year. The load is carried on a dead rounded axle
of chrome-vanadium steel, which has been proven the
most sturdy type of construction for railroad rolling
stock. The jackshatt sets forward on the dead axle,
which shortens the length of the drive shaft and add^
sturdiness to that member. The front axle has been
slightly enlarged and strengthened.
The frame of the Fulton truck is of full two ton>
capacity, and has not been changed since the company's
first models were brought out. The distinctive Fulton
radiator, rounded hood and lank on dash with gravity
feed are also unchanged.
The brake arrangement has been changed to bring the
brake rods inside the frame, and supply heavy equalizer's.
easily accessible, just behind the dead rear axle. This
arrangement eliminates the necessity of frequent brake
adjustments so u>ual on trucks handling variable loads.
Spring are now supi)licd with 11 leaves instead of 10.
and all leaves are made from heavier stock. Spring eyes
are double wrap]>ed. thus bringing two leaves over the
forward rear spring i)in to give ample surplus resistance
to the thrust of the llotchkiss type drive. This drive is
through the springs, and the frame is cleared of all tor-
sion rods and struts.
A change to heat-treated malleable castings and drop
forgings in numerous parts for greater toughness and
strength: new hood fasteners, change in the steering
column assembly, a new radiator support, new starting
crank bearing, grease cups instead of oil cups, lamp brack-
ets on the dash, heavier fenders, castellated nuts and
jam nuts on all the bolts, and many other improvements
are included in the new design. The tire equipment is of
34x3>.i front, and 34x3 rear, single solid tires of standard
makes.
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January 15, 1918
MOTOR WEST
Page 21
i fc l^ktj I.
t
THK XKW LINK OF GRANT TRUCKS — (Upper Left) Plan View of Chassis. (Lower Left) Model 10, 1 % -Ton .lob.
15. -i-Ton Truck. (Lower Right) Model 12, 1800-pound delivery.
(Upper Right) Model
Grant Trucks in Five Models
Cleveland Company Announces Line of Com-
mercial Vehicles for Every Purpose
and at Moderate Prices
ELECTRIC starting and lighting, with spring cradle
battery suspension, straight-line drive, transmission-
driven governor, cushioned radiator carrier and
equipment of unusual completeness, are the features of the
line of trucks which are produced by the Grant Motor Car
Corporation of Cleveland. Though now known as Grant
trucks, they are really a continuation of the successful
Denmo line formerly manufactured by the Deneen Motor
Co., of Cleveland, which company was bought by the
(irant Company some two or three months ago. With the
greater facilities, including a new factory just nearing
completion, the production of (irant trucks will naturally
be on a very much greater scale than the output of the
truck under the former name.
The models now being built include an 1800-pound truck
known as the Model 12; a l>^-ton truck known as the
Model 10, and a 2-ton truck known as Model 15. In addi-
tion there are Model 11, which is the same capacity as
Model 10, but with longer wheelbase and loading space,
and Model 16, which is the same as Model 15, but longer
in wheelbase and loading space.
A distinctive feature of the Grant truck is the unusually
large space for pay-load, back of the driver's seat. In the
Model 12 this space is 7 feet: in Models 10 and 15, 9 feet;
in Models 11 and 16, llyi feet. Another feature of the
Grant trucks is the fact that only 63 per cent of the pay
load is carried on the rear axle.
This line of trucks, under the name Denmo, was one of
the first to use a successful electric lighting and starting
system. In Grant trucks the battery is carried in a patented
si)ring craclle and is less subjected to shock than the bat-
tery of a passenger car. All (irant models are alike in the
following specifications: Dixie high-tension magneto
ignition, Bijur two-unit starting and lighting equipment,
Cirant-Lees transmission, Pullman car type frame.
On the Model 12 (1800-pounds) truck, front and rear
wheels are the Goodrich steel felloe type; tires are 32x4
pneumatic. On Models 10 and 15 steel felloe, front wheels
with pneumatic tires are standard equipment, with 34x43^
pneumatic tires, but 34x35<2 solid tires are optional; rear
tires are 34x4 solid.
The Model 12 has 27 horsepower, 3^x5 bore and stroke,
four-cylinder engine. Models 10 and 15 have 35 horse-
power 3)4x5 bore and stroke, four-cylinder engine. All
models have combined forced feed and splash lubrication
and unusually large Fedder's cellular type radiator and
thermo-syphon system. The fan runs 30 per cent above
engine speed.
In all models the equipment is unusually complete and
includes complete instrument board with speedometer,
ammeter, lighting switch, ignition switch, oil gauge and
carburetor choke. All models have front bumpers, head
and tail lights, rain vision windshield, horn, tools, pump,
spare rim and spotlight. On Models 10 and 15 the equip-
ment also includes Motometer.
Grant trucks are priced as follows: Model 12 with flare-
board express body, canopy top with curtains, completely
painted. $1020: with panel body, completely painted, $1065.
Model 10, lj/2-ton capacity, wheelbase 124 inches, weight
of chassis 3050 pounds; chassis only, $1490. Model 11.
same as Model 10 but with 140-inch wheelbase and 135
inches of loading space back of scat; chassis only, $1585.
Model 15. 2-ton capacity, 124-inch wheelbase, weight of
chassis 3400 pounds; chassis only, $1790. Model 16, same as
Model 15 but with 140-inch wheelbase and 135 inches load-
ing space back of seat ; chassis only, $1885.
Cadillac Auto Truck Co. Now "Acme Motor Truck Co.**
The Cadillac Auto Truck Co., Cadillac, Mich., manu-
facturers of the Acme line of trucks, has changed its corp-
orate name, and will henceforth be known as the Acme
Motor Truck Co.
The name ".\cme" was adopted by this company imme-
diately after its organization, and later copyrighted. All
the advertising and literature of the company has con-
stantly been prepared to emphasize and create a value for
the name **:\cmc." and in consideration of the extensive
general advertising campaigns which the company is to
conduct from this time on, action was taken to change the
corporate name to .Acme Motor Truck Co.
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MOTOR WEST
January 15. 1918
Motor Truck Convoy Reaches Destination
The train of motor trucks which left Detroit factory
on December 14th reached the Atlantic seaboard at Balti-
more two weeks later after a leisurely trek of 568 miles.
But one of the thirty trucks failed to reach its destina-
tion, having been demolished by a passenger train while
en route from Ravenna to Warren, O. The driver was
killed. The convoy was made up of twenty-eight Packard
three-ton trucks, two Packard oil tank trucks, a General
Motors light ambulance truck, a Dodge light delivery
truck, a Dodge five-passenger touring car and a Dodge
roadster.
A feature of the journey was the fact that none of the
drivers had ever before driven a motor truck, having been
taken from an infantry camp and placed at the wheel.
Despite the heavy storms and the zero temperatures en-
countered on the way, the test was so successful that six
more similar convoys will leave Detroit in a few days
carrying supplies to the seaboard, after which they will be
loaded on steamers for service abroad.
4100 Trucks Ordered for Aircraft Division
Contracts have been awarded for 4,100 trucks for the
Aircraft Division of the Signal Corps, as follows: Ij^-
Ton Trucks — General Motors Truck Co., 700; Republic
Motor Truck Co., 500; Denby Motor Truck Co., 500;
Signal Motor Truck Co., 500. 3>^-Ton Trucks — Federal
Motor Truck Co., 500; Kelly-Springfield Truck Co., 500;
Velie Motor Co., 400; Standard Motor Truck Co., 250;
United Motor Truck Co., 250. These trucks are to be
delivered early this year.
Here Are Some Interesting Trailer Truths
The motor truck trailer is just now coming into its own,
according to Leigh Lynch, sales manager Columbia Motor
Truck and Trailer Co., Pontiac, Mich. While the neces-
sity for conservation of resources brought about by the
war is in no small measure responsible for the rapidly
increasing demand for the trailer, the natural tendency of
the commercial world toward the greatest efficiency at
the least cost is undoubtedly the main factor in this de-
mand.
The first difficulty against which the truck dealer runs
in considering the trailer, in the opinion of Mr. Lynch.
is the fear that the total sales of trucks will be decreased
by its use; but this idea is not grounded on fact, any
more than was the fear of the factory workers of some
decades ago that the incoming of labor-saving machiner>'.
would decrease the amount of work and thus leave thous-
ands to starve.
Every year records new inventions of labor-saving ma-
chinery, but the output of machinery, instead of decreas-
ing, has increased tremendously. This line of reasoning
is as true when applied to the motor truck as the fact that
the motor truck is machinery. Discover and apply new
methods of making the motor truck more effective, more
profitable, and there will follow an immediate increase in
the demand for the motor truck, just as surely as if the
price of the truck were lowered. Yes, more surely; for
in lowering the first cost of the truck itself the consumer
does not save as much as if the first cost and the opera-
tion cost were both lowered. And the trailer lowers both.
Increasing the capacity of the truck by giving the user
practically two trucks, the first cost is in reality lowered,
and the operation cost for haulage largely decreased.
Another factor of considerable importance from the
consumer standpoint is the fact that the motor truck will
haul more than it will carry, even as a horse will draw
more than it will bear. The trailer's efficiency is thus
founded upon a law of nature. There is not the least
doubt that the trailer will greatly increase the sales of the
motor truck, even as it increases the motor truck's utility.
U. S. Truck Builds 150 a Day
The United States Motor Truck Co., Cincinnati, O., re-
cently increased its production to 150 trucks daily. Ma-
terials have been accumulated by the company to take care
of this increased output. The plant's capacity will be
quickly doubled by building additions to hold the stores
of material and an entire extra floor will be added to the
assembling department.
Duplex Advances Truck Price
The Duplex Truck Co., of Lansing, Mich., has raised
the price on the Duplex four-wheel drive truck from $3,600
to $4,000. The new price includes the war tax. The origi-
nal truck made by the Duplex Truck Co. recently cele-
brated its tenth birthday while making deliveries of freight
around the company's factory.
KCONOMKAL DKLIVKKV OF FIFTY MAXWELL TRICKS ANI> FIFTY PASSKN(JKK CARS FROM DETROIT TO CHICAGO,
'lriv»- I 'A
>'.n\'' \)\
tlMTl of
♦.ranspor
•Ht \:*ij
•ctions-
r.'>mi» 'i! n.^as'ir*-* w-r»- r»««ritly afJ'»pted to supply th«* demand for trucks attd pa^sentrer rars when the Maxwell Co. executed a novel
,iv ,,t hft* tru< Kt ]<>:f\f-i\ w.th tifty i-ass**n^«'r cars. The fifty loaded trucks were <lriven fn»n» Detroit to Chicago. Freight congestion
.^t» '*t jLi-t \'* f'-r*' ( hr:«.ini:js wh»n it l>»-cainc necessary to make a (|uick delivery in Chicago of fifty trucks and fifty passenger cari^
in hid to *>*- ►V'^I.'d irrirn»diat»l> — and it was. Fifty sturdy Maxwell one-ton trucks were prepared with proper blockings to carry
r cum By nnr a.i"wiii;; an empty truck to leave the great Oakland .Vvenue plant the Maxwell company gave a splendid demon^tnt
how r<or.Mm> in Tr;jr,«p-irt it ion ma\ )>*' a««oinpliNhed. The overland truck train rchased a train of thirty freight cais for other
TH'ion -►•rv '■^'*. i .ir^ wi^ t-j^t-n to pro\ ide airainst any load shiftiuir and the trucks took up their trail to the Windy City. The tr»iD
'd hy h.».> if' .V iMi.ira. the faiiKojv .M.ixwell road enirineer. A larifc poition of the drive was over suow-and ice-covered rojids. The
»f th» fri«K tr».i» w^^ from CoIdwatHr to Chicago in one day. a distance of l»i7 nuhs. The train moved out of Coldwater in two
-2.'> truck.** to a s*-* tion. McXamara reports a remarkably successful trip, with some of the fifty drivers inexperienceiL T
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January 15. 1918
MOTOR WEST
Page 23
Mount Lowe
The crowning glory
of the Southland —
Towering 6100
feet in the air.
Never a More Opportune Time
to Behold Its Scenic Beauties
ROUND TRIP FARE ^r> f\f\
FROM LOS ANGELES tP^.UU
Cars leave Pacific Electric Station, Los
Angeles at 8, 9 and 10 a.m., I:30and4 p.m. «
Pacific Electric Railway
Keep Trucks Busy to Prove Their Efficiency
Accor<ling to John V. Rownian, vice-president of the
Acason Motor Truck Co., Detroit, Mich., motor trucks
will not show up well when the books are audited at the
end of the year if they are allowed to stand idle several
hours each day. They must be kept busy if they are to
prove their supremacy over the horse. In other words the
percentage of time the truck is merely waiting to be
loaded or unloaded must be decreased to the lowest possi-
ble degree in order to cut the cost of operation to the
minimum and show the best results in work done, speed
of operation and final profits.
In many cases much better results can be obtained by
the use of a tractor-truck. With an outfit of this kind
it is possible to leave the loaded wagon to be unloaded
and return to the plant where another wagon has been
loaded in the meantime. This method cuts down the delay
and makes it possible to use common labor instead of
holding up the truck and truck driver while the truck is
being loaded and unloaded. The haulage problem is not
solved with the manufacture or purchase of a good truck.
There are other factors that enter into the matter and they
must be studied by experts.
Detroit Shell Cx>. Formed from Members Industry
Organized within less than twenty-four hours and with
a capitalization of $2,000,000, the Detroit Shell Co. has
been formed in Detroit as a result of the work of the
Automobile Industries Committee, composed of Hugh
Chalmers, A. \V. Copland and John R. Lee. Some of the
most prominent men in the automobile industry and its
manifold ramifications are officers of the company. John
Kelsey, of the Kelsey Wheel Co., is i)resident. dther
officials are R. B. Jackson, of the Hudson Motor Car Co.,
vice-president; Harry M. Jewett, Paige-Detroit Motor Car
Co.. vice-president; J. Walter Drake, Hupp Motor Car
Co,, secretary; and Edsel Ford, Ford Motor Co., treas-
Cwj Cconkin^ lleuiedt
CRUMP'S Ford Transmission
(AUXnJARY)
Positive neutral makes cranking easy. Crump's
auxiliary gives a positive neutral and adds two speeds
forward to the Ford. Lever control auxiliary to the
Ford pedals. Completes the range of control, the lack
of which makes the Ford truck only half efficient.
Auxiliary low will ease the way out of a mud-hole or
start on any grade. Auxiliary intermediate gives a
slow speed without heating.
Sound construction makes long wear. Hardened and
ground gear steel. Ball bearings. All shafts of
vanadium or nickel steel. ^^Gears-always-in
mesh" makes quiet running and no wear.
This is equipment that a dealer can afford to
stand back of.
WRITE for AHRAaiVE DEALER'OFFER
Sole Manufacturers and Distributors
L & B TRUCK MANUFACTURING CO.
1416 S. LOS ANGELES ST.,
LOS ANGELES, GAL.
|m|arroun
A car of popular price, designed
by Ray Harroun, in which a new
type of four-cylinder motor develops
revolutionary power and efficiency.
Harroun Motors Corporation
General Offices and Plants, Wayne, Mich.
urer. The executive board consists of H. M. Jewett,
Walter E. Flanders, Maxwell Motor Co.; Max W'ollering,
Studebaker Corp.; and A. Demory, Timken-Detroit Axle
Co. Having been organized, the new company will imme-
diately start work on a $30,000,000 munitions contract,
employing between 8.000 and 10,000 men. The Automo-
bile Industries Committee, of the War Industries Board,
was moved to take up. the work of organizing the new
munitions company out of the personnel and resources
of the automobile industry through the request of the
ordnance board, which has come to realize that the auto-
mobile industry is best fitted for quantity production of
shells and munitions.
San Francisco, Cal. — A. (J. Somerville has leased quar-
ters on Ciough St. south of Fulton St. — The (lolden (late
Auto Co. has leased one-story quarters at 348-50 Golden
Gate Ave.
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Page 24
MOTOR WEST
January 15. 1918
Apperson Models for 1918
Old-Established G>mpany Announces Its Silver
Anniversary Offerings in Six- and
Eight-Cylinder Cars
THE Apperson Brothers Automobile Co., Kokomo.
Indiana, announces the Silver Anniversary models
for the season of 1918. A quarter of a century de-
voted to the manufacture of the passenger motor car per-
mits this old and well-established company to ofifer to
motorists in the construction of their product that which
25 years of experience has taught them.
At no time has this company been extreme in body de-
sign. From the views shown, beautiful lines are easily
detected, but at the same time comfort for the passengers
is still maintained. Roomy seven-passenger and the orig-
inal type four-passenger chummy roadster bodies are
mounted on both six-cylinder and eight-cylinder chassis.
The Touring Sedan body is mounted on the eight-cylinder
chassis only. Both chassis are equipped with Apperson
make of motor, transmission and rear axle. In fact, 90
per cent of the units that make up this car are manufac-
tured by the Apperson Company in their two well-equip-
ped plants.
The regular Apperson chassis, known as the 8-18, is
equipped with Apperson type demountable rear axle and
I-section drop forge front axle; three-quarter elliptic
spring in the rear and semi in front. Shock absorbers at-
tached to the front do their share to make these models the
exceptionally easy-riding cars that they are. Fuel is taken
from a tank in the rear with the assistance of the vacuum
feed system. The double-bulbed headlights offer the dim-
ming device without the addition of any special lens.
The three-plate dry disc clutch is also Apperson design
and make, and the electrical equipment specially con-
structed for the Apperson car is of the double unit type.
Starting motor and generator are entirely separate.
Rim-wind eight-day clock and dial speedometer are
both conveniently placed on the instrument board. A
large size horn signals the approach.
The Apperson method of handling the control of the
eight-cylinder valve mechanism is to operate the valves
with as few cams and cam-shafts as possible, on the ac-
cepted theory that the fewer working parts in a motor
the more satisfactory is its operation. The Apperson en-
gineers found that but one camshaft was necessary and
but two gears were needed to operate them. This was ac-
complished by redesigning the camshaft with one cam to
each push-rod. \o other change was necessary with the
exception of the change in the angle of the valves and
push-rods. These were rearranged so that the center of
the camshaft was in direct line with the center line of
the valves and push-rods. This change has accomplished
two things: First, the valve action is more positive with
SOME APPERSON MODELS — (Top) The rhuramy Roadster. (Center »
EiRht-Cylinder Touring Car. (Bottom) Eight-Cylinder Touring Sedan
the new arrangement, the action being carried direct from
the cam to the valve through the push-rod, and. second,
the new construction has eliminated over eighty working
parts, which feat alone is an added proof that the de-
signers of the Apperson are at the top of their profession.
Touring Lower California in Liberty Six
A tour of investigation through the Northern District
of Lower California undertaken by Mary White, writer
authoress and investigator, and her party, was recently
completed in a five-passenger Liberty Six. The tour was
prompted by a general lack of knowledge in regard to thai
wonderfully promising region, with its actual and poten-
tial riches in live stock, agricultural yields, and the pro-
ducts of mining and other industries.
The five days' trip over the most varied of roadways,
over boulevards, through deep sands, over steep grades
and under most trying conditions, was completed without
accident or repair of any nature, excepting one puncture.
The regular stock Liberty Six touring car w^as loaded
down with four passengers and eight personal and photo-
graphic grips and suitcases.
Cheaper Solvent Gasoline
Considerable quantities of gasoline are used as a solv-
ent for rubber doughs and cements in making automobile
tires. A small factory making 1,500 tires a day. will use
12,000 gallons of gasoline monthly, while a large factor\
will require 10,000 gallons daily. Increased cost of gaso-
line has led the chemists of the Republic Rubber Co..
Voungstown, O., to experiment with solvent gasoline of
lower cost, made by cracking heavy kerosene and other
heavy oils. It has been found that preparation of such
solvent gasoline is not difficult and lowers costs when a
supi)ly of heavy kerosene or fuel oil can be obtained at
reasonable prices.
^NG DOWN ON APPEKSON EIGHT-CYLINDER MOTOR,
San Francisco Show Number Fchpuary 15th^]
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January 15. 1918 MOTOR WEST Page 25
Mention "Motor West," Please, When Writing to the Advertiser
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Page 26
MOTOR WEST
January 15, 1918
)Ae
Maxwell Progress in Four Years.
Maxwell production has increased
wonderfully in four ^'ears — so much
so, in fact, that the original buildings
of 1913 are now but a small group al-
most completely overshadowed by
modern factories of the most improved
construction in which hundreds of
passenger cars and trucks are being
made daily. In Detroit, on Oakland
avenue, building has been continuous
in order to keep up with an ever-in-
creasing demand. In Minneapolis and
Kansas City, towering assemj)ly plants
have been erected — again the result of
far-sightedness and business strategy.
In Windsor, Canada, just across the
river from Detroit, is another assem-
bly plant, just completed and now
ready for occupancy. This Canadian
institution will take care of the host
of Maxwell owners, actual and pros-
pective, in the Dominion. All these
plants are industrial cities in them-
selves and monuments, every one, to
the product and to that leadership '
which made such a product possible.
♦ ♦ ♦
Wield Fisk Assistant Sales Manager.
F. H. Ayers, sales manager of The
Fisk Rubber Co., Chicopee Falls,
Mass., announces the appointment of
William Wield as assistant sales man-
ager. Mr. Wield came with the Fisk
organization over a year ago to do
some special work for the Sales De-
partment. Previous to his Fisk con-
nection he was with the Hudson
Motor Car Company, ici New York
City, so that he not only has a knowl-
edge of the tire business but the auto-
mobile business as well.
♦ ♦ ♦
Jordan Sales Increase 30 Per Cent.
The financial report of the Jordan
Motor Car Co., Cleveland, for the
quarter ending January 1st shows an
increase of 30 per cent in sales of Jor-
dan cars over the corresponding period
last year. The total sales for the quar-
ter amounted to $590,826.55, which rep-
resents a profit of $50,302.55, c^r 16.7
per cent on $300,000 preferred stock,
equivalent to 66.8 per cent for the year.
t * *
Lchmkuhl With Air-O-Flex Corp.
Charles D. Lehmkuhl, who was for
nine years credit manager of the E.
R. Thomas-Detroit Co., and of its suc-
cessor, the Chalmers Motor Co., has
become secretary and a director of the
;\ir-0-Flex Automobile Corporation,
succeeding (i. L. Nadel, who has re-
tired on account of other business in-
terests necessitating his absence from
Detroit a large part of the time.
F&clory Qasslf
Alvin Predicts Higher Truck Prices.
Forrest J. Alvin, general manager
of the United States Motor Truck Co.,
has sent assurances to every dealer
and distributor of the company, that
all orders for trucks for 1918 will be
taken care of, but has told all that it
will be necessary to place orders
ahead with bona fide shipping direc-
tions, enabling the company to make
the necessary arrangements for trans-
portation. Guarantee of delivery on
specified orders is given. Mr. Alvin
points to the fact that wise business
men are placing their orders at this
time for future delivery and taking
advantage of prevailing prices, as he
MAJOR WILLIAM C. BARRY
General Manager Selden Truck Sales Co., Roch-
eKter, N. Y., Who Has Joined the Colors.
intimates that prices of material and
other expenses may result in other in-
creases in truck prices later, made
necessary by the times.
* * *
Coleman Selden Factory Manager.
J. R. Coleman, who has been chief
engineer and assistant general mana-
ger of the Atterbury Motor Car Co.,
Buffalo, N. Y., and prior to that with
the Packard company, on January 1st
assumed the duties of factory mana-
ger in charge of production and pur-
chasing, with the Selden Motor Ve-
hicle Co.. Rochester. N. Y. The Sel-
den Co., to take care of their increased
business, is building a large addition
to their present plant.
Justice for the Star Rubber Co.
The Star Rubber Co., of Akron.
Ohio, asks ''Motor West" to make it
plain to Pacific Coast motorists that
it has absolutely nothing in common
with the Star Tire Co., and the Her-
cules Tire Co., of Philadelphia, an ex-
pose of whose methods recently ap-
peared in the New York Tribune. The
Star Rubber Co., of Akron. O., manu-
factures one of the highest-grade tires
made in this countr\', and the similar-
ity in name with one of the companies
exposed by The Tribune may cause
misapprehension in the minds of some
of the many owners of Star-equipped
cars here on the Pacific Coast who may
have read The Tribune article. The
New York branch of the Star Rubber
Co. is doing business under the title
of the Star Tire Co., and "Motor
West" is glad to do anything in its
power which shall help to draw a
sharp line of distinction between it
and the company of the same name
which was exposed in The Tribune
article. The Star Rubber Co., of
Akron, O., is financed by large stock-
holders of other successful rubber com-
panies, and it is entitled to every pos-
sible consideration that honorable
business dealing and life-long reputa-
tion for high business ideals warrant.
* * *
Kissel Contract Goes to Garford.
Because it will need all its facilities
to handle contracts for four-wheel-
drive trucks, the Kissel Motor Car Co.
has been released from its contract to
supply the Government with 500 Class
B heavy-duty war trucks. The con-
tract w^as transferred to the Garford
Motor Truck Co., which makes a total
for that company of 1,000 trucks to be
supplied to the Government.
* * *
Makes Record With Puente Gas.
Miss Katherine Stinson, who recent-
ly flew from San Diego to San Fran-
cisco, 610 miles, in 9 hours, 10 minutes,
surpassing the previous non-stop rec-
ord of Miss Ruth Law, 512J.1 miles,
used Puente gasoline, made in Cali-
fornia. Her fuel supply, taken on at
North Island aviation grounds, at San
Diego, consisted of 76 gallons of 64-
dep^ree aviation '"isoline, manufacture*!
by the Puente Oil Co., of Los Angeles.
* * ♦
Ajax Warehouse for Brooklyn.
The Ajax Rubber Co., of New York
City, will erect a warehouse in Brook-
lyn, on Long Island, upon a larj.a-
tract of land purchased by the com-
pany for that Durpose.
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January 15, 1918
MOTOR WEST
Page 27
AN ADDITIONAL
GUARANTEE OF
UNUSUAL
PERFORMANCE
Upon tlie delivery of a Muskegon
Motor Truck, the Muskegon Engine
Co. will issue to the owner a coupon
book, good for free service labor on
this truck.
These coupons may be presented at
any Muskegon Motor Truck Service
Station in the United States or
Canada in payment for service.
Each coupon is stamped with the
month and year in which it must be
used, to insure a regular monthly
inspection of the owner's truck.
This service prevents perverse condi-
tions from developing and is an
additional guarantee of unusually
efficient performance.
truck specially designed and constructed exactly to fit the service it
will be called upon to give.
Then, to guard him further against the neglect or ignorance of inex-
perienced drivers, we have established Service Stations all over the
country to assure every Muskegon owner a full realization of his
truck's super-efficiency.
This service is free to all purchasers of Muskegon Trucks, and cov-
ers a period of 12 months after purchase — ample time to train even a
novice in the proper care and maintenance of a truck. The owner is
entitled to a monthly inspection and any necessary service work dur-
ing, the whole of this time, as well as the instruction of his driver in
the proper care of the truck.
This is the first nationally operated system of inspection and service
given free to owners regardless of where they purchased their trucks.
Combined with the absolute guarantee of entire excellence that goes
with every Muskegon Truck, it forms the strongest assurance of sat-
isfaction a truck owner can possibly obtain.
Dealers find our terms unusually profitable
and our service unequalled.
MUSKEGON ENGINE CO.,
Muskegon, Michigan
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Page 28
MOTOR WEST
January 15, 1918
Molinc and Root- Van Dervoort Merge. Goodrichcs With the Colors.
rhore has been a consolidation of
the Molino Automobile Co., makers
of Mfiline- Knight motor cars, anri the
Kof)t Si Van |)ervf»r>rt F'.nt^ineerinsif Co.
into \<(U}\ Si Van Dervoort Kn^ineer-
in^ (()., of f''ast Moline. Ml., an Illi-
nois corporation. The officers and
management remains the same and
there is no change whatever other
than in the name of the company, fn
the past these two companies have al-
ways been virtually synonymous,
operating. h<;wever. under the two
firm names under the control of the
same general officers. I'or the season
of VUH Root Si Van Dervoort Kn^i-
neerinf Co., in addition to building
Moline- Knijjht automobiles will have
a big productifin (jf stationary engines,
tractor and automobile motors, be-
sides filling large Cnitcfl States Cov-
ernmcnt contracts. The Moline-
Knight automobiles will be built in
two chassis, one 40 horsepower and the
other 50 horsepower, known as the
Models "C" and "(i" respectively, with
prices running from $1650 to $22H0.
* ♦ ♦
Dugan Mgr. U. S. Truck Plant.
\V. I*'.. Dugan has been appointed
factory manager of the United States
Motor Truck Co.. at Cincinnati. Mr.
Dugan was formerly with the Selden
Motor \ chicle Co. at Rochester, X. Y.,
where he had charge of building the
first Liberty truck of the Class H type.
A recent report from Washington
credited the United States Motor
Truck Co. with the receipt of an orrler
for .^00 of this class of truck for the
government.
Charles C. <jOodrich. director of
The U. F. <ioodrich kul)ber Co.. an<l
son of its totinder. Dr. Heniamin F.
(lOodrich. is foijcjwing^ in the footsteps
of his brother, David .\1. ( loodnch.
ile has rcceivt'd a commission from
the War Department in the ordnance
branch of the service and is schefluled
to sail for France in a few days. Dave
fioodrich. also a rlirector of the rub-
ber corporation, is a major of infantr\'.
The war s])irit seems to ))e a heritai^e.
as their father served in the Civil War.
->r ♦ ♦
Hernandez With Carlisle Tire.
R. \r. Ffernandez, for ten years with
the L'nited States Tire Co.. in the Cen-
tral .States, has been appointed central
district manager for the Carlisle Cord
Tire Co.. Inc., with headquarters at
C'hicago. * * ♦
Wellman Adv, Mgr. Moline Plow Co.
Fred Wellman, formerly advertising
manager of the C)lds Motor Works,
has joined the advertising statT of the
.Xfoline PMow Co., at .Moline, 111. This
company, besides building a complete
line of farm implements, manufactures
the Moline Universal tractor, and is
the largest producer in the tractor in-
dustry. The company also builds the
.Stephens Six automobile, producing
about 3,000 cars per annum,
* ♦ ♦
Berg With Champion Ignition Co.
Joseph Berg, who for some time has
been connected with the Stewart-War-
ner .Speedometer Corporation as chief
engineer, has resigned to accept a posi-
tion with the Champion Ignition Co.,
Flint. Mich.
U. S. Truck Co. to Triple Output.
'•-Xfotor trucks are to win the war."
That was the chief point in an address
to the otficials and department heads
of the United States Motor Truck Co.
made by ( leneral Manager F. J. Alvin.
at a recent dinner given to his busi-
ness associates at the Industrial Club
in Covington. Ky. The U. S. Motor
Truck Co. has been exerting itself to
the utmost to bring its production
abreast of the demand during- the past
year, and the entire party pledg^ed its
determination to increase the output
at least three times during 1918.
* * *
Wcstingiiousc Declares Dividends.
The Westinghouse Electric & Manu-
facturing Co. will pay its regular quar-
terly dividend of I ^4 per cent on pre-
ferred stock. Jan. 15. The dividend
amounts to S7 cents a share.
terly dividend on the same
for the same amount on
stock of the company will
Jan. 31. * * #
Ahlberg Takes Conrad License.
The Ahlberg Bearing Co.. of Chi-
cago, has become a licensee under the
Conrad annular ball bearing patents.
The license was issued by the Hess-
Bright Mfg. Co. and permits the Ahl-
berg Bearing Co. to act as reconstruc-
tor of Conrad tvpe bearings.
» » *
Broderick With Burd Ring Co.
E. X. Broderick. well known in job-
bing circles, and an expert salesman
in the line of automobile accessories.
has been appointed special representa-
tive by the Burd High Compression
Ring Co., of Rockford. 111.
A q nar-
rate and
common
be paid
sri.NM \T WMAL inNgn-lT (UVKN \T TOl.KDO r\.V\\ HY TlIK CHAMPION SPARK PLUG CO. TO SALES FORCE AND JOBBKUS.
\i«\\it\jr t>|)1itniHtli!ill> thf futnn« for sp.irk i»lu«s nnd »Ml>or nu»t«»r rsst ntials. Iho Chnmpioii Spark Plujc Co. during its convention in
Toliilo on P<M I ttilur IT '.i'l NtiMtt'tl i\ i'M»npjnirt< whifh >viM toiul to ort-alv r«»nfidomM« in trade rirrh's. Sixty inenihers of the sales forc<», to-
iirili.r with II miM«' of jol)hn\H rtpi rvt-ntatix t's fvon\ aU stMMions of lh«» TnitiMl Statis and from Canada, together with men of national promt-
i\it\.i' \u ii<h 'MtiviMi: and tnol.M- rinloH. wim.' in att.tidanoe at this meetinjr. No opportunity was overlooked to impress upon the cnenih*>rsi of
\hr siilis lo»,«' tliiit \n mntr of Hw war and oth.M" aU«jrod disrourajrintr eondilions. the Champion Spark Pliig Co. viewed the businf»is onilook
r.n \\\v \<iM n>lM \\\\\\ noilnnir luit op1h)UMn. That the eompany aniiripates a material iner»'ase in business was evident from stat«>-mmt«
\\\t\<\f )\\ III!' Inrt that .M.nviM' plan-* haxe Wvw n»ade for inereas«'d produetion. The automatic machine capacity — machines that turn uat
till' xl.ij ^li. IK foi spHiK plMirv were praituallx doubled after .lanuary Ist.
ri\i pioiM.Mn Uu ioM\«'tuion nmiK I»>. In.bd ^l.^^^ ineitiutf sessions, round tabb» discussions, settopether meetinffs. indoor athletic m«^t. a
nip \,\ \^r\\^^\\ ;\u>\ \ .\} M^w". so.inl t»n\i(i.Mis s»\t\ o«bl no'u. in«Iudin»; K. \. Stvanalian and F. I>. Stranahan, presid« nt and trvasur^r, V«.
^.p.'. liv.lv of fhi , .onp.iov npptnnd \\\ ih.- \;n\onv athletic events. One entire flay was taken up by a complete outline of the pnhlicitt ran
pmi'o thf ..oupi\M\ will \\ .\\ir dniinu thr ctMinnu xi.mv and \xith talks bx nuMi inter* sird in various lines of advertisinc. Harris L. CorC-y. a<J
\.iti \}\v n\;in.»LM'V. o\nbnid in d.lail the s.hcdiili' xx hull has bet>n arr,»nc« d. The annual banquet of the Champion Spark Plus I'o 'v* Val«-*
:\\\A ..ih.T ion. XV .4 V h. M 'r)U".«l;i,x nii-ht. On lobh.vs' d;»x " the ofb.j.iK and r» ]m-< smt .itix • s of many of the larger jobbing hoa.v4-^ m \ af-mu*
(Mi.s Writ hiMiond i;»i.«.is nt thf daxs s» avians ;«n«l nt thf annuMl b;tn<|nrt whuh foll.^ncd.
r I. h dn .btnniz th<- . ..nx .ntion thr . ompMov pnMisii.-d .% n.xxs]%ap'r knoxvij «s The Ch.nnpion Spark. For Champion Spjirk Pl«er*»p^. * *
Th. V, p \p. ) s » 1 .1. h.d thr .l.I.unt.s ilinmu Inn. In on h.Miv ard .•.>nt:«in.d t<}..ots ol th«> pn-i . dnij: <l.«x s aitivities, to^rether with rt vj-rws. of Lfclks.
ol xaMooK vp. .iK.is. .;n!.-'H' oi thr so.M.il .'N.jits ;,n.l oiitlnxs ol \hv pr.»Li:nn f.>r the vu.. . rdmir day. 'ThH Spark" is t«i br^tt^xne « 3»«>mi*
»n.>nthl\ p\>bli. lOu.n, b. mnnnm .lannaix 1st. I". U. l\»sxxill \xas m roin]>I»t. i h.-src* of the c<.nv<nti<»n aclixitMV
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P«8«30 M O T O R W E S T January 15. 1918
Mention 'Motor \Vi»st." Please, Wlien Writing to the Advertiser _
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jMuaiy 15. 1918
MOTOR WEST
I
.l^^^C
[EJ^i^f^ >'^^:H^^
Page 31
n
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Mention "Motor West," Please, When Writing to the Advertiser
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Page 32
MOTOR WEST
January 15. 1918
Lexington Raises Minute Man Prices.
The Lexington-Howard Motor Co..
of Connersville, Ind., has increased
the prices on two models of the Minute
Man **0" series. The Clubster model
now sells at $1,385, instead of $1,345;
and the coupe model, at $1,545, instead
of $1,510. The scries R models re-
main at the former prices. The five-
passenger touring car, with two auxil-
iary seats, and the four-passenger
Spor-Tour. still sell at $1,585, and the
five-passenger convertible sedan at
$1,785.
♦ * *
Federal Product!^ . . to be Increased.
The Federal ^lotor Truck Co., De-
troit, Mich., will increase the produc-
tion of Federal trucks as soon as the
latest addition to the plant is com-
pleted. The new building is con-
structed of brick and steel and is be-
ing rushed to meet immediate needs,
while other buildings are planned for
the enlarged facilities that will be
needed in the future.
♦ ♦ ♦
Russel Axle Sales Double.
The Russel Motor Axle Co.. Detroit,
enjoyed a volume of sates during the
past year that were slightly more than
double those during 1916. A still
further increase of about 50 per cent
has been provided for by additions to
the factory and the machinery equip-
ment costing over $150,000. The
officers for the coming year are: A.
W. Russel. president and general
manager; W. S. Russel, vice-presi-
dent; and (ieorge B. Russel, secretary
and treasurer.
♦ ♦ ♦
Takes Over Saxon Export.
Saxon cars for the export trade will
be handled by the American Motors,
Inc., of New York City. Instead of
operating under its own name the
American Motors, Inc., will be known
as the Saxon Motor Car Corp., Export
Department. J. J. Cavanaugh, former-
ly assistant export manager at the
Saxon, will handle the factory detail of
the export business. At the same time
that the American Motors. Inc., took
over the export end of the Saxon, it
sold to the Saxon company a license
to use the Carmm convertible body,
the first to be granted.
♦ ♦ ♦
Sills Made Scripps-Booth Director.
W. C. Sills, treasurer and general
sales manager of the Chevrolet Motor
Co., has been elected a director of the
Scripps-Booth Corp. The appoint-
ment is considered a closing incident
in the recent taking over of the Scripps-
Booth Corp. by the General Motors
group of automobile companies.
♦ * ♦
1414 Goodrich Men Enlist.
Enlistments have been recorded
with great rapidity at the plant of The
B. F. (joodrich Rubber Co., in Akron,
O. To date 1,624 men have gone from
various departments and every day
brings an increase. Recently The
Goodrich Co. hoisted a service flag
ntaining 1,414 stars, but has had to
er it twice to aflix new stars.
Cassidy to Handle Rajah Sales.
The Edward A. Cassidy Co., of \ew
York City, has taken over the sales
distribution of Rajah spark plugs,
manufactured by the Rajah Auto Sup-
ply Co.. of Bloomfield. X. J. In addi-
tion to the Rajah spark plugs the Cas-
sidy Co. has become well known as
sales agent for Corning conaphores,
manufactured by the Corning Cilass
Works: the Cassco engine-driven tire
pump, West Side Foundry Co.; Kim-
l)all Jack. I*". \V. Mann Co.; Tenion
Piston Rings, Dubois Piston Ring Co.;
and G. P. muffler cut-out and Long
Horn, G. Picl Co.
* * ♦
Combined Motors is Organized.
The Combined Motors Corp., of
Chicago, 111., has completed its work
of organization and now includes the
Bour-Davis Motor Car Co, manufac-
turers of the Bour-Davis car, and the
Shadwyck Brothers Co., makers of the
Shadwyck Six car. The combination
was originally planned to include also
the Dixie Motor Car Co., of Louis-
ville, Ky.. manufacturer of Dixie
Flyer cars, and the Collins Body Co..
of' St. Louis, Mo. ,
* * r h
Paige Will Make Trucks.^
The Paige Motor Car Co., of De-
troit, will branch out into thc^ manu-
facture of motor trucks. Part of the
Williams Pickle factory has been taken
over and it is planned to begin imme-
diately the production of 2-ton trucks,
which, however, will not be placed on
the market for some time.
* * ♦
Cadillac Increases Closed Car Per Cent
The Cadillac Motor Co.. of Detroit,
has maintained its passenger car out-
put at the full factory capacity. About
40 per cent of the total number of
Cadillac cars produced at the present
time are enclosed cars and the number
shipped for the past year so far has
been much greater than that during
1916. * ♦ *
Harry Ford Resigns From Saxon.
Harry W. Ford has relinquished ac-
tive control of the Saxon Motor Car
Corp., of Detroit, as a result of poor
health. He will continue as a director
of the company. It is not yet known
who will succeed him as president, but
general management of the company
has been in the hands of Charles A.
Woodruff, former purchasing agent
for the Chalmers Motor Corp.
* * *
Standard Four Makes Big Expansion.
The Standard Four Tire Co,, Keo-
kuk, la., will have its capital expanded
to $4,150,000 and will erect a large and
modern tire factory, in accordance
with the decision arrived at in a recent
stockholders' meeting. Preferred stock
will be increased from $500,000 to $3,-
500,000 and the common stock from
$150,000 to $650,000. At the meeting
the company set aside the 8 per cent
interest on the preferred stock for the
past year to be paid in December and
declared a 20 per cent dividend on
common stock out of the net earnings
of the past year.
Edmunds & Jones Conserve Cash.
The Edmunds & Jones Corp., of De-
troit, has declared a dividend of 25
cents a share on its common stock,
payable Jan. 1 on stock of record Dec.
20. The company previously paid $1
a share, but this has been reduced in
order to further strengthen its cash
resources. The regular quarterly divi-
dend of I.V4 per cent on preferred stock
has also been declared. Net earnings
of the company are maintaining a large
increase, with a total for ten months
of the past year running at the rate
of $600,000 a vear.
♦ ♦ ♦
Fisher Body Surplus Grows.
The Fisher Body Corp.. of Detroit,
had a surplus of $993,561 for the quar-
ter ending Oct. 31. This represented
an increase of $246,211 over the sur-
plus of $747,350 for the quarter end-
ing July 31. The total income of the
company to Oct. 31 w^as $1,033,814,
compared with $776,205 at the end of
July. ♦ ♦ ♦
Templar Already Adding to Plant.
The Templar Slotors Corp., of Cleve-
land, O., has outgrown its original
quarters within its first year of exist-
ence. The company was founded a lit-
tle more than a year ago, but it had
hardly become settled in its factor>*
than additions to the plant became ino-
perative. A new building, with dimen-
sions of 64 by 300 feet, is now bein^
erected adjacent to the main plant. .
♦ ♦ ♦
Toback Manager Redden Truck Co.
S. S. Toback, long known in the
East, especially in New York city, for
his ability as a merchandiser of auto-
mobiles, having been particularly suc-
cessful with the Hudson, has been ap-
pointed general manager of the Redden
Motor Truck Co., Detroit.
♦ ♦ ♦
Holley Bros. Form Separate Company.
The Holley Brothers have organ-
ized a separate company to manufac-
ture carburetors handling kerosene as
a fuel, following the development of
their kerosene device. The new com-
pany is titled the Holley Kerosene
Carburetor Co., capitalized at $100,000
and located in Detroit. George M.
Holley, Earl Holley and M. A. Cr>'-
derman are the incorporators.
♦ ♦ *
Trains Service Manager Three Years.
The Detroit Weatherproof Body Co.,
or Pontiac, Mich., has taken an ex-
perienced service manager from an-
other field, put him through a three
years' course in its factory and has
finally promoted him to the position
of general service manager. The new
service manager is C. J. Cunningham,
who knows the facilities of the Detroit
Weatherproof Body Co. probably bet-
ter than any other one man.
♦ * *
Hupp Dividend on Preferred.
The Hupp Motor Car Corp., of De-
troit, has declared its regular quar-
terly dividend on the company's 7 per
cent cumulative preferred stock. The
dividend is payable Jan. 2 to stock-
a ' O
January 15. 1918
MOTOR
WEST
Page 33
M©^©S5
Mention "Motor West," I'lease, When Wanting to the Advertiser
Digitized by
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Page 34
MOTOR WEST
January 15. 1918
I
HEINZE-SPBINaFIELD CBANKING-
LIGHTING SYSTEM FOB FOBDS.
Starting troubles attendant on the use
of low-grade fuel have tended to place the
starting and lighting system for Ford cars
in the necessity class. The announcement
of the John O. Heinze Co., Springfield,
Ohio, of its new **Type 33 '' electric
cranking and lighting system for Ford cars
is therefore decidedly interesting to the
tens of thousands of Ford owners on the
Pacific Coast.
In this new Heinze device the mount-
ing plate replaces the original timing gear
cover of the Ford engine. By bolting se-
curely to the machined surfaces of the
Ford engine, a rigid and accurate mount-
ing is secured for the motor-generator set,
the entire system thus becoming really
part of the Ford car.
While the cranking motor is independent
of and separate from the lighting genera-
tor, both are mounted on a unit head, thus
guaranteeing that both the motor and
generator shafts are parallel one with the
other, and that the distance between them
is accurate and fixed. The proper en-
gagement and operation of the automatic
Bendix gear on the shaft of the cranking
motor with the large gear on the genera-
tor shaft is in this way assured.
A silent chain of liberal dimensions and
ample strength completes the drive from
the generator shaft to the Ford crank-
shaft, and chain breakage is reduced to
a minimum because of the accurate ** lin-
ing up^' of the chain as well as the shock
absorbing feature of the Bendix drive.
The chain must 'Mine up'' because of the
built-in feature of the mounting plate.
The H-S switch not only controls the
cranking and lighting features, but the
Ford ignition as well, placing the control
of the entire electrical apparatus of the
car at the finger tips of the operator. The
lever when turned to any of the *' ignition
on" positions connects the battery to the
generator and allows the generator to act
as a motor sufficiently to take up all slack
w Things in the
Iccessories Held
in the chain. In this way '* chain whip"
is eliminated and breakage prevented. As
soon as the engine is started the generator
voltage ** builds up" and overcomes the
battery voltage, thus recharging the bat-
tery and replacing the electricity consumed
in cranking and for lights.
The switch lever likewise controls the
lighting circuit, and permits of either dim
or bright lights while the car is running.
When parking, the car may be left with
either 'Mights dim" or "off" as desired.
In either of these last two positions the
switch may be locked and the key removed.
Not only is the switch lever locked, but
the starting button as well, thus prevent-
ing tampering, and the running down of
the battery due to cranking the engine
without closing the ignition circuit.
The dash arrangement of the HS
switch, a cowl light and an ammeter are
shown in the illustration. These, as well
as an electric tail light, are supplied with-
out extra charge with every system. The
features considered along with the dim-
mer and lock provided on the switch
makes the system complete in every detail,
even to an all-metal choking device to
assure quick and easy starting. A most
efficient organization and quantity pro-
duction make possible the sale of this
equipment complete in every detail for
$85 f.o.b. Springfield, Ohio.
AMEBICAN FOLDING CAMP STOVE.
The American Folding Camp Stove is
made ready to be lighted by simply re-
moving the cover and placing the tank in
position. Meals may be made ready in less
time than it ordinarily takes to gather
fire wood and start a fire, eliminating fuel
worry, flying sparks, dirt and delay. The
American Camp Stove, when folded up, is
enclosed in a steel case which is fitted
with a handle, and is only 14^^x8 inches.
It weighs only S pounds and is an ideal
stove for picnic and camping parties. It
is manufactured by the American Gas
Machine Co., Albert Lea, Minn., and New
York City.
BUBKE CONDENSES USES OLD
** MOONSHINE" PBINCIPLE.
The Burke Condenser acts as an anti-
freeze device simply by preventing the
escape of the vaporized alcohol which
forms an important part in the anti-
freeze mixture for the automobile engine.
Water boils at 212 degrees Fahrenheit,
alcohol boUs at 173 degrees, therefore it
is easily understood why many winter-
driving motorists, who have filled their
radiators with a mixture of alcohol and
TWO TYPES OP BURKE CONDENSER.
water, discover too late that the alcohol
has entirely evaporated. In the Burke
Condenser after the alcohol has boiled
and risen in a vapor it enters a shell, the
lower end of which is screwed into the
radiator in place of the radiator cap. A
small-sized coil or ''worm*' for con-
densing the vapors, which then return to
the engine, is connected to the top and
bottom of the shell. This ''worm'* is a
skillful adaptation from the coil used in
the old *' moon-shine still," and which
formerly was a great aid in breaking the
law, but which is now being put to a real
beneficial use to motorists and motor car
engines. The double-acting relief valve is
mounted on top of the sheU to govern
the pressure in the radiator. The Burke
Condenser is manufactured by the Auto-
mobile Devices Co., 1619-21 Sansom St.,
Philadelphia, Pa.
II KIN/K SPRINGFIELD STARTING LIGHTING SYSTEM FOR FORD CARS.
EQUIPMENT.
SHOWING DASH
GILSON FIRESTONE CAJ^UKBTOB.
Tlie Gilson Firestone Carburetor makes
it possible to burn kerosene, **tops** or
gasoline without readjusting or making
any change when installing the new car-
buretor. The makers, the Gilson Fire-
stone Carburetor Co., of 1806 Michigan
Ave., Chicago, 111., guarantees a saving of
50 per cent in fuel. The engine is started
in the usual way by xnilling the choker to
insure easy starting. The fire chamber
and the fuel tube produce a perfect dry
gas from low grade fuel which enters the
combustion chamber in a dry and explosive
form, which because it is dry explodes
with greater power and force and pro-
duces no fouling of spark plugs and de-
positing of carbon, such as is the ease
with a wet mixture. The Gilson Firestone
Carburetor requires but one hour to in-
stall. ~
Digitized by ^
ires uui one nour
Google
January 15. 1918 M O T O R W E S T Page 35
A DrideK LEATHER TOP WILL NOT SCRATCH OR CHAFE
WILL HOLD ITS COLOR AND APPEARANCE
AND IS GUARANTEED ABSOLUTELY WATERPROOF
The Most Remarkable
Top Material Yet Produced
When you put a DrideK leather top on your car,
you cover it with a character and distinction that
produces an increased value, and puts your car in
the class where it belongs.
DrideK tops are being put on m£uiy of the best
cars. If you don*t know all about DrideK — get
samples and prices at once.
L. J. MuTTY Company
BOSTON, MASS.
SCOVEL IRON STORE COMPANY, Pacific Coast Agents
SAN FRANCISCO and LOS ANGELES* CAL.
Mention "Motor West," Please, When Writing to the Advertiser ^ ^
Page 36
MOTOR
WEST
January 15. 1918
DELTA 1000-FOOT SPOTLIGHT
AN140UNCED.
The automobile spotlight which will
throw a 1000-foot beam of light straight
ahead, and with an instantaneous outside
focusing arrangement, which allows
lighting up a 50- or 60-foot street, is an-
nounced by the Delta Electric Co., Marion,
Ind.
This unique spotlight, with its focusing
arrangement makes it possible while driv-
ing at any speed and by merely pulling
towards the driver a small switch within
the handle of the device, to spread the
light instantly from a small spot to a
width of 50 or 60 feet. By pushing in this
switch the light is again formed into a
spot.
It is adjusted so as to fit slanting wind-
shields, or any other windshields, and the
lamp 18 always in an upright condition.
The front bulb and glass are instantly re-
movable, and the universal windshield
connection has a vise grip that fits any
car. Light is furnished by a 22 candle
power nitrogen bulb.
8o flexible is this new spotlight that it
is possible to direct the light straight back
with the greatest ease while driving.
Light can be thrown in any direction,
whether for spotting house numbers, or
for backing the car, and by means of an
ingenious two-point suspension system for
the body of the light, it is made to stay
in any' position urttil changed by the
driver.
FOBD BEAB BUMPEB AND TIBE
HOLDEB ATTACHMENT.
A new combination rear bumper and tire
holder attachment has just been intro-
duced by the Auto Parts Mfg. Co., Mil-
waukee, Wis., which fits all types of Ford
cars — touring, sedan, coupe and roadster —
thus eliminating the necessity of a dealer
carrying any more than one style to take
care of these types.
The manufacturers have introduced a
new method of attachment which is very
simple, as there if-' no machine work of
any kind required, and anyone can attach
it in a few moments. The arms are thick-
ly ribbed at the proper points and the
bumper when attached is exceedingly at-
tractive and will withstand a very severe
jolt or collision.
The tire holder used in connection with
this bumper is also very attractive and
has been constructed with the idea of
carrying in a rigid substantial manner,
either one or two tires (including either
size), one or two demountables or wire
wheels. The tire equipment carried is held
rigidly in position by means of four sup-
porting lugs and four straps which are fur-
nished with the Tire Holder. Between the
two side supporting arms is attached a
substantial piece of strip steel which is
suitably arranged for carrying the license
bracket. The two supporting arms are
bolted to the bumper arms by means of
four bolts and when not in use can be
easily and quickly removed.
SCHEBLEB PLAIN TUBE CABBU-
BETOB, MODEL **FOBD A."
The new Schebler Plain Tube Carbure-
tor, Model **Ford A,'' is a non-moving
part designed especially for Ford cars.
The Pitot tube principle is introduced for
the first time in this carburetor and is so
designed and built that it automatically
furnishes a rich mixture for acceleration
and thins out this mixture after the nor-
mal motor speed has been reached. A
flexible, powerful and economical mixture
is furnished without the addition of any
complicated moving parts. Two gasoline
needle adjustments are furnished — one for
low speed and idling and one for high
speed, which properly handle the heavy
grades of fuel in use at the present day.
A double choker enables the car to be
started under the severest weather con-
ditions. With this carburetor a low speed
of from 4 to 5 miles per hour may be se-
cured without any loading or missing.
Price of the Model A Ford outfit com-
plete, $17. Manufactured by the Wheeler-
Schebler Carburetor Co., Indianapolis.
Distributed in San Francisco, Oakland
and Spokane by Weinstock -Nichols, and
in Portland and Seattle by Ballou &
Wright.
AUTOBEELTTE IS MOBE THAN A
SPOTLIGHT.
The Autoreelite can be made to act
either as a dirigible searchlight or an
automatic extension inspection light, thus
justifying the makers in terming it some-
thing more than just a spotlight. The
automatic extension trouble-light of the
Autoreelite robs touring of one of its most
disagreeable features — the fear of a break-
down on the road after dark. The Auto-
reelite provides a lamp of superior con-
struction in combination with the Ander-
son automatic cord reel carrying 12 feet
of extension cord, allowing the lamp to
be moved for inspecting any part of the
car. A model A Autoreelite, of the hol-
low bracket type, sells at $7.50 and $8,
the latter price including a mirror for
rear view. The model B Autoreelite, the
191 H model, brings the lamp nearer the
driver and provides an extremely rigid
construction. Retail prices are $7.50 and
8, the latter price including rear view
mirror. The Autoreelite is fitted with a
Star- Lancaster non-glare lens, which is
warranted by the manufacturer to com-
ply with the non-glare laws of every state
which has enacted such legislation. It is
manufactured by the Anderson Electric
Specialty Co., Chicago, 111.
STABTINO WITH A COLD MOTOB
MADE EAST.
Winter weather used to take the joy
out of motoring. Starting difficulties
were daily encountered, and if the weather
was unusually cold it was often necessarj-
to keep the engine running constantly.
But the Electric Intake Heater, a little
patented device, is now to be had which
produces a hot spot on the intake pipe
between carburetor and motor, thus doini^
ELECTRIC INTAKE HEATER IN PLACK.
away with all starting troubles. A neat
switch on the instrument board applies or
cuts out the current from the battery to
the heater. This intake heater draws but
2 or 3 more amperes than the lights d>
from the battery, while the starter draw<
from 60 to 70.
To keep churning a starter trying t«»
get a motor to pick-up the stroke und^r
its own power is hard on the battery, tin*
starter and the motor — and it wastes gas<»
line.
If gasoline would vaporize quickly in
the cold there would be no difticulty what
ever. The Electric Intake Heater heat>
the intake pipe through and through from
the outer surface of the pipe. The air
inside in heated to a degree that whrc
the gasoline flows past this hot spot it im
mediately vaporizes and charges the eylin
ders with a fireable mixture. Halliw«:>ll
Bros., of Los Angeles, are Western di*
tributors of this device, which is maca
factured by the Electric Intake Heater to,.
of Jackson, Mich.
(LEFT) aTTOREKLITE MAKES TIKE
CHAN(;iNCJ AND REPAIRS AS EASY BY
NKiHT AS BY DAY.
(ABOVE) MODEL A AUTOREPXITE HOL-
LOW BRACKET TYPE, SHOWING METHOD
OF EXTENSION BY MEANS OF 12 FOOT
A r TOM ATI C CORD REEL.
PBOTECTINQ THE CAS AOAXNST
THEFT.
Revision of the present insurance rati^-
against the theft of automobiles, which i<
to become effective next January, is di
rectly due to the negligence of owners in
failing to protect their cars with patent^-l
locking devices, coupled with the lax
methods of the police in many large cities.
During the first eight months of 191 T.
more than 10,000 cars were stolen i^
eight cities — New York, Chicago, Philn
dolphia, Detroit, Cleveland, Toledo. < "
hunbus and Buffalo — c)f which the jm»I c
recovered about 6.000.
For many months ** Motor West*' tu^-
iirge<l the absolute necessity of pr»»left
ing motQr cars against theft bv the un-
Digitized by '
January 15, 1918
MOTOR WEST
Page 37
CLYDESDALE
Motor Trucks of % Ton
to 5 Ton Capacity
THE CLYDE CARS CO^ Clyde, Ohio
"Bougie Mercedes'
once properly installed ask
only one favor of you, vis. :
to leave tbem alone.
They last as long as your
pistons and crank shaft — a
real inyestment.
They insure perfect and vig-
orous combustion of all the gas.
Let us educate you up to
Herz Plugs. They're $1.50
at your dealer's, or
$150
at your dealer's
or
HERZ & CO.
245 W. 55th St, NiwYirfc
Williams S
• !•
tlight
Rear Vlea of Willianu SpoUight
TWO SIZES (6 AND 7 INCHES)
Model A, $9. 00 Model B, $10. 00
Has adjustable control to comply with require-
ments of the lighting laws of all States. May be
used for either left or right side of windshield.
Detachable for Trouble Lamp or for lightin
camp at night Has inclosed dust-proof an
water-proof switch.
We sell through jobbers only, and are
represented on the Pacific Slope by
HUGHSON & MERTON, Inc.
Los Angeles, San Francisco, Portland and Seattle
MANUFACTURED BY
WILUAMS MFG. CO.
310 North Flower Street
SANTA ANA, CAL. Detail of Adjustable Control Feature of Williams Spotlight
M»ntion "Motor Wtst." Please. When Writing to the Advertiser
O'
/'-.#/' iH
MOTOR WEST
15. 1918
4C C«iW h^
How Often Must Yon Clean Your Plugs?
ford -« Overland^ Studebaker Owners
riir iirw //(! Carbon Proof Plug will permanently rid you of plug
troiililr tiful krrp your motor running on all cylinders all the time.
r-The Reason
A (tcnoMit of carbon on the smooth surface of the porcelain
in wmit cuuMCH short circuit with ordinary plugs. With
thr AC Carbon Proof plug the porcelain is provided
with a number of ribs naving saw tooth edges which
attain a nutficientlv high degree of heat to burn away
the curbon. This keeps the olges free from deposits and
brcuku up any possible short circuit.
SPARK PLUGS
Sole Manufacturers
\,.. < ^
^ > 1 N ■ K
V' V
«•!
t~',> -x f-lfT -rial saxri acr^
- - ~=:^ v-» i_^. s» ^n
^^rt 2-3 _ ^ t-s — ;,-- z
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January 15. 1918
MOTOR WEST
Page 39
HOTEL ST. FRANCIS s«iFr«.ci.c.
Cmntmr of thm City'* Lifm and Color
EUROPEAN PLAN FROM 32.00
Management - James Woods
A Standard Botch Installation on the Hupmobile
CONSERVATION
Get the full output o( your engiae, develop its maximum
power and doa't coatribute to the waste oi gasoline.
Avoid inefficient, weak ignition systems which cause
waste; we now supply magneto attachments (or most
battery equipped cars.
Send for "More Efficiwcy"
Bosch Magneto Co., Ne^v York
Coast Branch: 1324 Van Nets Avenue, San Francisco
Cosst Distributors: E. A. Festherstone. Los Angeles
Bsllou ft Wrigrht, Portlsnd snd Seattle
K i m b s 1 1 - U p son C6., Smcrmmento
PISTON SERVICE
Light Weight, Any Make
Cast Iron Pistons
Are the BEST by TEST
FINISHED
SEMI-FINISHED
or ROUGH
LARGEST PRODUCERS IN THE WEST
Mention "Motor West," Plpuse, When Writing to the Advertiser
W. H. JAHNS AUTO MACHINE WORKS
908-912 West Pico St Los Angeles, Cal.
Digitized by VjOOQ^lC
Page 40
MOTOR WEST
January 15. 1916
Quality
yy
Ford
— Universal Auto Co., Spokane — "Have been
using Zerolene for several months; A-1
quality."
Buick ,
—J. D. Lauppe, Sacramento —"We have
found Zerolene to be a satisfactory lubricant
for Baick automobiles."
Dodge
— Eaton & Campbell, Seattle— "Our experi-
ence with Zerolene has been entirely satis-
factory."
Mercer
— Mercer Pacific Coast Agency, San Fran-
cisco —"Zerolene has proven very satisfac-
tory."
ZEROLENE
The Staudard OUIbr Motor Cars
Endorsed by Leading Oar Distributors.
— because the records of their service depart-
ments show that Zerolene, correctly refined
from California asphalt-base crude, gives per-
fect lubrication — less wear, more power, least
carbon deposit.
Dealers everywhere and at our
service stations.
Standard Oil Company
(California)
Oakland, Cal. — The Pacific KisselKar Branch here h;i<
opened a used car department in its building on the upper
Broadway automobile row ; it has been put in charge of
Guy C. Jacobs. — The Record Tire Co. has occupied ne*s
quarters on the upper Broadway automobile row. — Lewi*;
Beatley, manager of the Original Double Tire Tread Co..
has bought the Service Tire & Vulcanizing Co. at 1762
Broadway and will open business there under the name of
the Oakland Rubber Works. — The Osen-Hunter Co. has
become dealer for the Hupmobile car.
4t 4t 4t
San Bernardino, Cal. — The agency for Braender Bull-
dog tires in this city, Redlands and Riverside has beer
taken by Koon & Lorentzen of the Tire Construction Co.
4t 4t 4t
SafTord, Ariz. — S. B. Echols, has consolidated his busi-
ness, the Auto Service Station, with that of the Foni
Sales Co. here. ♦ ♦ »
Williams, Cal. — A. B. Levey has taken the Hupmobile
agency. ♦ ♦ ♦
Richmond, Cal. — F. H. Reed has purchased the Hilliarc
Automobile Co. and will run it as the local Buick agency.
Irvington, Cal. — J. F.
mobile agency.
Downey, Cal. — A. L.
Garage.
Chadburne has secured the Hup-
* * ♦
Nichols has bought the Downe}
Fresno, Cal.-
dealer.
-B. M. Peacock has become Hupmohili
Stockton, Cal. — Pengilly & Clarke, Chalmers car and
White truck dealers, have added the agency for the Don
car. — A. E. Hunter has become dealer for the Hupraobilr
car. ♦ ♦ ♦
El Centre, Cal— H. F. O'Byrne has taken the Maxwell
agency. ♦ » »
Tulare, Cal. — The Central Garage will handle the Hup-
mobile line. ♦ * ♦
Bisconer has become Hupmobile
* 4t *
Visalia, Cal. — Roy
agent.
Tucson, Ariz. — The Babbitt-Poison Co. has taken the
Cadillac agency for the state, following its release by
Robert Byrns, who held it for about a year.
*'Bxi6e Batteries
DISTRIBUTORS
We Repair all makes of Batteries, Generators,
Coils, Magnetos and Starters
PROMPT ATTENTION GIVEN TO COUNTRY TRADE
Harry W. Harrison
F'S971 831 LOS ANGELES ST. Mam€S82
Mt-ntion "Motor Wt-gt." Please, When Writing to the Advertiser gitJZGCl b^
o
January 15, 1918
MOTOR WEST
Page 41
El^nSlx
-'The Car of the Hour"
Big, Beautiful, Impressive, Powerful, Dependable,
Economical
"Budt Like a Watch*'
4-Pasaenser Roadster ^21 ^^C|Cf
S-Passenger Touring
Sabjmct to Changm Without Noticm
Write for descriptive catalogues
Elgin Motor Car Corporation^"
CHICAGO
S. A.
VULCANIZERS
are an economical way of practicing an economy —
they use convenient gasoline; no special fuel or ex-
pensive electricity is required. They are safe — the
heat is automatically regulated.
nPAl PR^ ■ Order from your jobber today. If he can't
AOAMSON MANUFACTURING CO., East Palestine, Ohio
NEW HOME
OF
Motor Car Equipment
Repairs Company
SpecialtMtB on Radiator,
Fender and Body Repairing
LOCATED AT
1246-48 South Los Angeles Street
In Modern Fireproof Building
Main 7041 Home F 3700
The best light car on the market today.
Economical in every way, and tremen-
dous Power. Once an Inter-State owner
always an Inter-State owner.
I
WRIGHT MOTOR CAR CO.
1001 SOUTH HOPE ST.
AS772
1127
""•CAMBRIA SPRING CO.
Incorporated
-WE SAVE YOU MONEY"
FS233
Wheels and Rims
Tir« Racks and Platforms
All Makes in Stock
Wholesale and ReUil
AUTO AND TRUCK SPRINGS
Demountable Rims Sold and Applied
Sprinc Steel Bumpers
SPRINGS REPAIRED, FORCINGS AND FRAMES STRAIGHTENED
Factory: 913-921 So. Santee St., Lot Angeles, CaL
Office: 916-918 So. Los Angeles Street
Saye the Nation's Gasoline with the
SUNDERMAN $Q
Vacuum Carburetor
This price maintains on Ford and Mets models
Other cars $8 and $10. depending on fittinss necessary
This perfect carburetor will sare yon, no matter what yoar car,
from 30 to 50% in your gasoline consumption. At the same time
it will give your motor power, speed and flexibility beyond your
fondest hopes.
It's your duty to your countrv to save gasoline when you can.
It's a dealer's duty to promote the sale of an instrument that will
cheapen the cost of running a car.
Send in your ordors now— Fall is a bis carburetor season
SUNDERMAN CORPORATION
17 Chambers Street (Dept. C) NEWBURGH, N. Y.
Western Office: 408 Kresge Bldg., Detroit
Mention "Motor West," Please, When Writing to the Advertiser
Digitized by
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Page 42
MOTOR WEST
January 15. 1918
The Kelly-Springfield mile-
age guarantee marks the
point where you stop riding
on a ticket youVe paid for
and begin to ride on a pass.
Kclly-Springficld Tire Co.
Executive Offices
Seventh Ave. at 57th St., New York.
General Sales Department
1900 Euclid Ave., Cleveland, O.
Ogden, Utah— The Ogden Motor Car Co., capital S5*),-
000, has been incorporated bv D. O. McKav. Joseph Read.
L. L. Hanns, P. T. Rushmer and J. G. Read.— The Utah
Tire & Repair Co.. capital $25,000. has been incorporated
by Thomas B. Evans. Mary E. Smith and K. E. Smith.
* * *
San Jose, CaL — H. P. Smith has been appointed Olds-
mobile dealer here. « * *
Sacramento, Cal. — F. C. Peters has taken the Oldsmo-
bile agency. » * *
Stockton, CaL — The L. B. Murphy & Co. has become
Oldsmobile distributor.
* * *
Fresno, Cal.— J. C. Phelan has taken the Oldsmobile
line. * * *
Modesto, CaL — Sapp & Peterson will handle Oldsmobile
cars here. * * *
Chico, CaL — The Todd Auto & Supply Co. has become
Oldsmobile agent. « * #
MarysviUe, CaL — F. R. Johnson has taken the Olds-
mobile agency. * * *
Woodland, CaL — The McBroom Motor Sales Co. has
secured the Oldsmobile dealership.
« * *
Red Bluff, Cal.— Jud W. Boyd has been appointed Olds-
mobile dealer.
♦ ♦ ♦
Watsonville, Cal. — J. F. Jefson has been made Oldsmo-
bile agent here.
4t ♦ *
Livermore, Cal. — F. H. Duarte will sell Oldsmobile cars
in this locality.
♦ * ♦
Pomeroy, Wash. — McKeirnan Brothers Co. has closed
a contract with the John Doran Co. to handle Packard
and Hudson cars.
« 4t 4t
St. John, Wash. — James Jennings has taken the agency
for the new Pan car in Whitman and Latah counties.
♦ « «
Walla Walla, Wash.— J. D. Moore will be dealer for
Packard and Hudson cars.
* * *
Vancouver, Wash. — The Inter-state Vulcanizing Co.
has been formed with a capital of $6,000 by D. F. Smith
and Austin B. McCoy, to deal in tires and accessories.
4t 4t 4t
Seattle, Wash. — Cottle & Young have opened a repair
shop at 1514 Broadway.
4t ♦ 4t
Burlington, Wash. — The Burlington Auto Co. has been
incorporated for $15,000 by C. A. Campbell, D. H. Shaw
and Henry Rohweder.
OLYMPIAJN
One Hundred Percent|Car
Write for dealer proposition
4-Cylindmr Touring Car
$1085
Pontiae
OLYMPIAN MOTORS COME/iNY. Popti.c. Mkk.
Mrntion "Motor West,'
Please, When Writing to the Advertiser Qjgj^j^Qij bV V^T^OO^^^
January 15. 1918
MOTOR WEST
Page 43
This company has an attractive proposition to
offer desirable distributors and dealers in Pacific
Coast territory.
154-ton Truck . .$2100.00 3j4-ton Truck . .$3000.00
2-ton Truck 2400.00 5-ton Truck 4200.00
Light Tractor $2500.00
Heavy Duty Tractor 3800.00
ACASON MOTOR TRUCK COMPANY
DETROIT
BE UP-TO-DATE ON TIRE CARRIERS
NEW ERA SPRING ft SPECIALTY CO.
The strap kinds are ob-
solete and unsightly.
The Sly interchangeable
— Ford or Oherrolet
quiclcly — neatly does the
triclc — ^take any casing
or demountable — cost no
more. Beware of imita-
tions. If your Jobber
doesn't list, write us for
complete catalogue — of
real Carriers and "Bet-
ter Springs."
1190 Hamilton Ave.,
Grand Bapids, Mich.
GRUSS AIR SPRINGS
The Luxury Shock Absorber for Quality Cars at
CARTER & VANBERG'S
775 Towne Ave.
Bdwy. 8306.
LOS AKQELES.
MOTOR WEST
Reaches a larger percentage of dealers than
any automobile publication circulated on the
PACIFIC COAST.
FORD CAR OWNERS USE KEROSENE
(Coal OU)
One Mile on Kerosene Costs Loss then ^ cent
One Mile on Gasoline Costs From 1^4 to 1^2 cents
BUY A DETROIT
KEROSENE EQUIPMENT
Save 60 % Price of Equipment $25 f. o. b. Detroit
30 days Trial or MONEY BACK — ACT PROMPTLY!
These are days of strict economy
DETROIT KEROSENE CARBURETOR CO.
KRESGE BLOa DETROIT
DeiMutment 16
A
PEX
Motor Oils
THE HIGHEST POINT OF EFHCIENCY
Caaoline "with the Punch"
PUENTE OIL CO.
Oldest Refiners and Producers on the Coast
'The Light That Shows the Road''
S & M LAMP CO.
SAFnTraST-NTANSli
Complies with the
California State Law
without interfering
with its usefulness in
reading house num-
bers, road signs, etc.
For sale by all Job-
bers and Dealers of
Automobile Accesso-
ries.
28413
117 W^est 36th Place
LOS ANGELES
If
RIVES AUTO PEDAL
Neverslip Pads $1 per Set
z 1 N C LUS IVE >
Cover the entire Field— Rubber Vulcanised
through and locked securely to the metaL
Cm. I. Hits Ml. Ci., Ik. 2117 VmIiiiHi IMl* H" Tut
RIVES'
PRESSED STEEL PARTS FOR
AUTOMOBILES AND TRUCKS
ESTIMATES CHEERFULLY FURNISHED
The Bossert Corporation
imcA
NEW YORK
Mention "Motor West," Please. When Writing to the Advertiser
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Page 44
MOTOR WEST
January 15. 1918
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ECURE certainty of service in Tested Tires. They give sure
service because it is proven service. Their endurance and
durability have been proved in the one way to assure mileage
to the motorist, on the car on the road; every type of road."
Hearken to that 1918 message the roads of America send American motorists.
Last year Goodrich launched six Test Car Fleets in six widely diflFerent regions of our
country. Month after month, light cars and heavy cars mauling Goodrich Tires from
state to state, put them to every road test to try the mettle of —
mOOC
TESTED
What these tires endured doubled Goodrich's pride in its tires. BLACK SAFETY TREAD
and SDLVERTOWN CORDS stood staunch against the rough going without a flinch, till
they excited the wonder of even the tire experts detailed with the fleets to watch the tests.
They fought the teeth of America's roads and beat them .
The results of this sensational test —"America's Tested Tires,*' are at the fingertips of the American motorist
in Goodrich Hres. Get the certain service of Tested Tires. Get their lasting wear, and avoid blowouts.
THE B. F. GOODRICH RUBBER COMPANY
Los Angeles Branch, 946 South Broadway
CB
a.
■
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Mention "Motor West," Please, When Writing to the Advertiser
bigitized by VnOOQlC
^5i
VOL. XXVUL No. 8
FEBRUARY 1, 1918
$2.00 A YEAR, 10c A COPY
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Spmedy — Efficient —Economical
MakeMhifi— Unretiahle— CoBtly
Slow— Uncertain — Cosily
Reach Quick for This
Sudden Flood of Truck Money
Don't stand there, waiting another week, and
watching this big profit opportunity roll past you.
They must have trucks. They are all waking up to
it at one time. The whole trend of up-to-the-minute
transportation science is sending business towards the
dealer who has Maxwell One-Ton, Worm-Drive Trucks.
The one-ton unit is now recognized as the key to
the solution of the problem the country is facing.
The traffic experts' standards of 1916 are not the
standards of today.
Country — town — agricultural — mercantile — industrial
— bus^xpress — long haul — short haul — few stops or
straight run — steady volume or fluctuating volume of
traffic— no matter what the work of your district is,
no matter how many different forms of traffic are being
handled, the one-ton truck is the key to the problems
that people in your district will have to cope with.
And of all the one-ton trucks the one that gives
maximum service, at minimum cost, is the Maxwell
Truck with the time-tried Maxwell engine and the
same durable, reliable type of worm drive as in trucks
costing $5,000.
The Maxwell is pure truck design and truck con-
struction in every detail — steels of automobile quality,
but not a transformed automobile. It carries a ton
and at the same time can haul three tons.
Write for our offer to dealers while these
trucks of maximum efficiency are still procurable.
Maxwell Motor Sales Corporation
Detroit, Michigan San Francisco, California
MOST MILES PER GALLON - MOST MILES ON TIRES
Mention "Motor West," Please, When Writinsj to the Advertiser
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February I. 1918 MOTORWEST Page I
Mention 'Motor West," Pleam*. When Writing to the Advertiser
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Page 2
MOTOR WEST
February 1, 1918
WEAVERVILLE, the county seat of Trinity
County, California, was formerly three and a half
days distant by horse-drawn stage, from the
nearest railroad. Today, Federals have brought this rug-
ged, remote mountain county closer to the United States.
That is the real significance of the "Federalized" stage
from Redding to Weaverville, It visualizes tangibly the
great nationalizing influence of the Motor Truck.
The value of the sturdy, economical Federal, therefore,
is not to be measured alone in terms of the profits you
earn, the business you dispatch, the greater distance you
cover. Its value must also be measured in terms of
human advancement and national growth.
WriYe for Federal "Traffic News"
Federal Motor Truck Co., Detroit, Mich.
UCt. 1% 1817.
"When we purchased our first two Model "W
Federals, to put on the Redding Weaverville nin* the
people in that community and the freighters on the
road, knowing its condition, ridiculed the idea of using
motor trucks on it. It is a foct that the roads did look
impossible for motor trucks, as there are thirty percent
grades, right angle turns, narrow places.
"We have the mail contracts between Redding,
Shasta County, and Weaverville, Trinity County. The
mail must go the year round, and no excuses are ac-
cepted. There is no railroad in Trinity County, and
it is said that there are children there fifteen years of
age that have never seen a wheeled vehicle. There
are very few roads there, most of the transportation
being over trails. Mail includes parcel post, and parcel
post includes everything.
"It takes an elffht horse team seven days to make the round
trip from Redding to Weaverville, hauling five tons one way
and it costs at least $10.00 per day to feed the team, and $4.00
a day for a driver, making a total of $98.00 expenses for moving
five tons the distance, which is fifty-two miles.
'*>Vith our five ton Model *X' Federal, we make the round
trip in eleven hours, and are loaded both ways. Our costs are
$10.00 for driver, $5.00 for tires, twenty-five gallons of gasoline
at $0.20 or $5.00 for gasoline, and five dollars for depreeiatioo,
making a total of $25.00 for the trip.
">Ve ran our trucks over this impossible road all last win-
ter, and they never failed us."
Redding- Weaverville Stage Co.
One to Five Ton Capacities
Mtnliuu "Motor \V«"8t." Please. When WritinR to the Advertiser
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February 1. 1918
MOTOR WEST
Page 3
ADVERTISERS* INDEX
Pago
Page
A-B-C Starter Co
Apporsen Bros. Auto Co. . . .
Armleder Co., The O
AntomobUe AcceBBories Co.
.33
. 1
.. 3
.34
Lane Bros. Co
L. A. Warehouse Co. . . .
Lichtengerber-Fergnaon
Co.
.31
.35
.30
Bailey, Gtoo. D.. Co 30
Bailey Non-Stall Differ. Corp. . . 33
BelloTue Hotel 26
Boach Magneto Co 3rd Gov.
Boaaert Corp 35
Briscoe Motor Corp 36
Cambria Spring Co 35
Carter ft Vanberg 31
Champion Ignition Co 25
Champion Sp*k Ping Co., Frt. Cot.
Clyde Cars Co 32
Maxwell Mot. Sales Corp. 2nd Cov.
Mntty Co., L. J 23
McOraw Tire ft Bnbber Co. . . . 4
New Era Spg. ft Spec. Co..
.31
Olympian Motor Co 27
P
Pacific Automobile Show 3
Philadelphia Stor. Bat. Co 33
Puente OH Co 31
Denby Motor Truck Co 33
Detroit Kerosene Carb. Co 33
Daplez Truck Co 29
Rives, Geo. H.
B
Mfg.
S
Co..
.35
.35
El|^ Motor Car Corp. . . .
F
Federal Motor Truck Co 2
Fulton Motor Truck Co 33
O
General Motors Truck Co 33
H
Hers ft Co 25
Hughes, The Photographer ... 35
I
InUmational Motor Co. Back Cov.
J
Jahns Auto Mch. Works 32
S ft M Lamp Co 27
Selden Truck Sales Co 21
Southern Pacific 25
Standard Oil Co 29
St. Francis Hotel 29
Sunderman Corp 35
Superior Motor Power Co 31
Twitchell Gauge Co 34
Union Oil Co. of CaL 33
U. S. Spring Co., Inc 31
Williams Mfg. Co 27
Wisconsin Motor Mfg. Co 34
Wright Motor Car Co 35
Moy^ Profit
Mo^^ SeiVicp
Most profit to the Dealer. Most Service to the user. Has
more IMPBOVED features, therefore the easiest Motor
Truck to sell.
Motor Truck
2 Ton— WORM DRIVE— 3V2 Ton
Because of HILLS Cincinnati, Ohio, is called "The grave-
yard of trucks," yet more Armleder Motor Trucks are sold
there than all other makes combined — proving EZTBA
Strength and stabiUty of the Armleder. NOTE THESE
SMASHING NEW TALKING POINTS— New construction of
Spring, Propeller Shaft, Badius Bods, Frame, Step Board
Brackets, Wheels, and Lubrication System. Big proposition
for few more western Dealers. Write or wire at once.
ARTHUR H. HERTZ
112 MABKET ST., DEFT C, SAN FBANCISCO,
In Charge of Western Sales
ABMLEDEB MOTOB TBUOKS.
Mainifactitred by
THE O. ARMLEDER CO.
Cinciniuiti, O.
SECOND ANNUAL PACIFIC
AUTO
SHOW
Exposition Auditorium
San Francisco
''The World's Most
Beautiful Show"
February
16-24
Inclusive
Complete showing of new
models of passenger cars to-
gether with comprehensive
exhibit of trucks, tractors
and accessories
Reduced Rates on all Railroads
Under Auapice*
SAN FRANCISCO MOTOR CAR
DEALERS' ASSOCIATION
G. A. WAHLGREEN, Manager
Mention "Motor West." Please, When Writing to the Advertiser
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Page 4 MOTORWEST February I, 1918
Cooperation
COOPERATION with distributors has been
a prime factor in the rapid and steady
growth of the McGraw business.
In addition to an efficient field service, we
maintain a merchandising department to assist
dealers in making frequent turn-overs of their
stocks and to enable them to develop a profit-
able, permanent tire business.
The McGraw system of district warehouses
assures the dealer of quick delivery and effi-
cient service from our jobbing distributors.
Let us tell you the details of our selling
plan and methods of dealer cooperation and
service.
THE McGRAW
TIRE & RUBBER CO.
East Palestine^ Ohio
Distributing Warehouses f f New York / / Atlanta / f St. Louis t t San Francisco
Mention "Motor West." Please. When Writing to the Advertis^jgj^jzed bV VjCjCj^v 1^
-^^M'W-' :<- ^ - 'y'.:A-^^^yo^y^Mi
The MDTaniNB AuTHoniTY of the Pacific Cdabt
^^i,''<',^'^;mm
»«^^>:-/- r^„-:.im!^i^^^'-'^'y --^^^ -. jiw^^: ' ^ :;;g^^",. ;'.:'.'j;z
VOL. XXVIIL. No. 8
FEBRUARY I. 1918
$2.00 PER YEAR
AUSTRALIA TRADE
VERY PROSPEROUS
Despite Handicaps of Heavy Freight,
Duties and Insurance, Sales Are
Heavier Than Ever Before.
Unprecedented prosperity is what
Australia is now enjoying, according
to C. H. Kloster, connected with Dal-
gety & Co., Ltd., agents for Hudson
and Dodge cars in New South Wales,
who recently arrived in San Fran-
cisco from Sydney, N. S. W. "The
farmers and sheep ranchers are pros-
pering now as never before, since the
government has taken over the entire
output with satisfactory prices. Men
in business and trades of every line
are meeting with unbounded success,
all of which, of course, greatly aid
automobile sales.
"It is really extraordinary, the num-
ber of cars we sell, considering the
severe handicaps w-e work under, com-
pared with the dealer in the United
States. In the first place, the price of
the car in Australia is naturally away
above that asked in America. On a
medium-priced car, such as the Dodge,
the freight from Detroit to Sydney
approximates $450, to which must be
added about $250 for duty and a fur-
ther 12 per cent on the value of the
cars for insurance while en route. On
account of the long trip, which up to
the present time has averaged about
sixty days, and exposure to the damp,
salty air. the cars often arrive at Syd-
ney in very poor shape. Steamers are
j^etting very scarce now. and import-
ers are forced to employ sailing ves-
sels, increasing the length of the voy-
age, subjecting them to greater lia-
bility to damage, and also increasing
the expense of insurance, which is
quite an item at the present rate of
12 per cent.
"The Australian government has
placed an embargo on motor car bod-
ies to this extent: Of three cars im-
ported, only one can be brought in
complete. The other two vehicles
must be chasses only. This is a con-
siderable handicap, for there are prac-
tically no facilities in Australia for
manufacturing automobile bodies, and
the finish of those that are made can-
not compare in any way with the
American-built body. Another hind-
rance to larger automobile sales in
Australia is the very bad roads, which
make three thousand miles a really
high mark for a set of tires."
Los Angeles Has Over 52,000 Cars.
The city of Los Angeles, Cal., has
more than 52,000 motor cars and
motor trucks running on its streets,
according to the latest unofficial fig-
ures. The total number of cars ope-
rated in the city has been slightly in-
creased by visiting cars from the
East, which have been registered at
more than a hundred a week at the
Los Angeles office of the California
State Motor Vehicle Department.
$2,000,000 Norwalks for Coast.
More than two million dollars'
worth of Norwalk tires will be dis-
tributed throughout the Pacific Coast
territory during 1918, according to
plans of the Norwalk Tire & Rubber
Co. and its distributing concern on
the Coast, the Lichtenberger-Fergu-
son Co., of Los Angeles and San
Francisco.
New Top Factory in Los Angeles.
The reputation of Los Angeles for
distinction and originality in automo-
bile body and top building is to be
further enhanced by the opening of
the Dustin & Roman Auto Top Co. in
that city. The company has been or-
ganized by G. F. Dustin, formerly
connected with the George R. Bentel
shops. Factory quarters and show-
rooms have been acquired at Eleventh
and Figueroa streets, and. according
to Dustin, the new automobile top fac-
tory will be one of the most modern
of its kind in western .America.
BIG PACIFIC SHOW
LARGER THAN EVER
Coast Exhibition Will Vie in Import-
ance and Beauty With National
Affairs in New York and Chicago.
Final preparations on the Pacific
Coast Automobile Show, to be held in
San Francisco, are being accelerated
by the fact that the opening date,
Feb. 16, is now but two weeks ahead.
Heightening the natural interest
aroused throughout California among
the automobile trades, is the memory
of the handsome appointments and
unbounded success that surrounded
the San Francisco exhibition of 1917.
The extremely favorable attitude taken
in the Bay counties is duplicated in
the inland Valley country and the
southern part of the state, mindful of
the unqualified success of the recent
Los Angeles show, will be well repre-
sented in San Francisco at the exhibi-
tion which has come to be regarded
as representative of the Pacific Coast
territory in general. Interest in the
coming event was especially noticeable
among automobile men in Sacramento,
Fresno and Stockton, where it is de-
clared a noticeable stimulus to car
sales was felt last year that was dir-
ectly traced to the San Francisco
show.
Among the displays will be some of
the identical cars which graced the
two 1918 national shows at Xew York
and Chicago. Other dealers will ex-
hibit special models of their own,
drawing in many cases upon the local
Pacific Coast talent for motor car de-
sign. The decorative plan of last year's
show reached a perfection that it will
be hard to surpass, but it is confidently
felt that this year's efforts will again
make the Pacific Coast event a worthy
contender, both as regards size and
arrangement, to the national shows of
the East.
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Page 6
MOTOR WEST
February I. 1916
S. F. FORD DEALERS
FORM ASSOCIATION
Secure for Owners Benefits of Com-
prehensive Service Policy and Help
Members With Sales Ideas.
The Ford Authorized Dealers' As-
sociation has been recently organized
in San Francisco, Cal., with the pri-
mary intent of securing for all Ford
owners the benefits of a compre-
hensive service policy, and for all
Ford dealers the benefits of the vari-
ous selling and service ideas of the
heads of the different concerns.
A similar Ford dealers' associa-
tion has been very successful in
St. Louis, but San Francisco may
be said to be pioneering the way
on the Pacific Coast. As in every
other city of any size, the selling and
handling of Ford cars forms a con-
siderable proportion of the automo-
bile industry in San Francisco. Dur-
ing the last twelve months the num-
ber of Ford cars on its streets has
been increased by the sale of 2,500
cars by Ford dealers. Throughout
the state of California there were ap-
proximately 75,000 Fords in operation
last year. The San Francisco dealers
will work to dissipate the impression
which has prevailed in the public
mind for the past year that the buy-
ing of a Ford car means a wait of sev-
eral months before it is finally deliv-
ered into the hands of the owner.
Such a condition did exist a few
months ago, they admit, but now it is
possible to have Fords delivered
promptly following the order.
Takes Armstrong Tubes in No. Cal.
Jas. S. Remick Co., Inc., Eleventh
and K Streets, Sacramento, one of
the oldest jobbing firms in California
have just completed arrangements
with John Jay Ross, Pacific Slope dis-
tributor for Armstrong inner tubes, to
handle the tube manufactured by The
Armstrong Rubber Co., in Northern
California and Nevada. Remick &
Co., are now building a new $100,-
000 store and warehouse at the cor-
ner of Twelfth and Kay streets,
which when completed will give
them one of the most modern equip-
ped establishments in the business,
and both the Remick Co., and Mr.
Ross are to be congratulated upon the
arrangement just made.
Ambler Heads SommerviUe Sales.
A. C. Ambler has been appointed
sales manager for A. G. SommerviUe.
Stearns-Knight and Nelson car deal-
er in San Francisco.
L. A. May Lower Gasoline Grade.
An ordinance proposed in Los -An-
geles permitting the sale of a lower
grade of gasoline is now agitating the
city council, the motor car dealers
and the general car-using public in
that city. Los Angeles has for years
been getting the highest grade gaso-
line of any city in the United States,
according to the director of the de-
partment of oil inspection. The lower
grade proposed would be to all prac-
tical uses the same as that sold now,
he adds. The average daily consump-
tion of gasoline in Los Angeles is es-
timated at 250.000 gallons and this
great amount represents, according
to the director, the "cream" of the
gasoline. Certain so-called synthetic
fuels will be admitted under the new
law, but they will have to eliminate
the disagreeable odor before finding
general sale.
Duplex Truck Doing Road Work.
The commissioners of Tillamook Co.,
Ore., are doing their share in get-
ting out spruce for the War Depart-
ment. They realize that the first es-
sential is the ability to transport log-
ging equipment to camps and to pro-
vide the means for getting spruce logs
to railroads and waterways in order
to reach the mills.
With this fundamental in mind
County Judge Hare Sind Commission-
ers Owen and Alley are urging the re-
pair and completion of roads in Ore-
gon's big spruce county.
In order to provide all-year power
for crews and equipment on road work
the County Board has ordered a
Duplex four-wheel drive 354-ton
truck. Frank B. Thompson, of Port-
land, Duplex expert for the North-
west Auto Co., demonstrated the power
and economy of this truck to the com-
missioners in no uncertain manner and
it will be "on the job" immediately after
being exhibited at the coming automo-
bile show at the Portland Auditorium
Feb. 7th-13th.
Savage Tire Branch for Northwest.
The Savage Tire Co.. of San Diego,
Cal., has established a factory branch
in Seattle, Wash., which will handle
the distribution of Savage tires in
Washington. Oregon, Idaho and Mon-
tana. A. E. Kelley will act as factory
branch manager.
Lyon, of C. & h^ Made Jobbers' V.P.
At the recent third annual meeting
of the National Association of Auto-
mobile Accessory Jobbers in New
York. S. F. Beecher was elected pres-
ident of the association. P. H. Lyon,
of Chanslor & Lyon, the well known
Pacific Coast Accessory house, was
elected vice-president.
Champion Spark Plug Car Coming.
The Champion Spark Plug Co-
Toledo, O., is striving to minimize the
problem of transportation by adding : .
its present fleet of automobiles. Re-
cently, the company placed an order i*ir
twelve new cars for use of members •»:
its sales and advertising staffs, increi>-
ing the number of motors to twenty-
three.
One of these cars, a Studebaker. h.i.-
just started upon a trip covering 2l»X>t'
miles. It left the Toledo offices of tht
company last week, bound for Lo^ An-
geles via Chicago. Kansas City, Sant^
Fe and Phoenix.
The car will be gone twelve months
It is in charge of Vaughn J. Snive">
and Stanley Matthews. The Champic:.
representatives will distribute adver-
tising material and install window dis-
plays for dealers during a ten-months
stay on the Coast. The return trip wil!
be made via Salt Lake City and Denver
Service for Coast Briscoe Owners.
E. W. Hobson, one of the traveling
mechanics of the Briscoe Motor Cor-
poration, of Jackson, Mich., is now in
Los Angeles in connection with iha:
company's plan of giving all Briscoe
owners on the Pacific Coast the bene-
fit of the advice and services of com-
petent factory men. Mr. Hobson has
covered the Coast from Seattle south-
ward, and at present has his headquar-
ters with Don W. Carlton, BrisccK
representative for Southern California
and Arizona, at 11th and Flower
streets, Los Angeles.
Star Tires for Cal. and Nevada.
The California and Nevada territory
for Star tires has been taken over b\
E. W. A. W^aterhouse, of the Water-
house & Lester Co., who will carr>
a complete line in its San Francisco.
Los Angeles and Oakland stores. The
deal was closed by O. L. Weaver, sec-
retary of the Star Rubber Co., who
visited San Francisco for several da^s.
Eckhart in Southern California.
Morits Eckhart, president of the
Auburn Automobile Co.. of Auburn.
Ind., is now in Southern Califomi'i
for a short period of recreation and
surcease from the chilly winds of the
East. He is stopping in Hollywood, a
suburb of Los Angeles.
L. H. Rose Adds Brockway Truck.
L. H. Rose, president of the L. H.
Rose-Chalmers Co.. of San Francisco.
has expanded the activities of his firm
by adding the agency for the Brock-
way heavy-duty truck in the Northern
California territory; according to the
announcement of Jacob Hirsch, of the
Hirsch Motor Co., which handles the
Brockway for the Pacific Coast tern-
tory in general
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February 1, 1918
MOTOR WEST
Page 7
Oldfield Forms Own Tire Company.
Barney Oldfield has decided to
strengthen his profitable interest in
the Firestone Tire & Rubber Co., of
Akron, O., and with that purpose in
view has organized the Oldfield Tire
Co., of Los Angeles, which will make
a specialty of selling Firestone tires.
The new company, incorporated for
?50,000 by Oldfield, R. R. Colby and
Frank Chance, has purchased the bus-
iness of the Forsythe Tire Service Co.
Spokane Has 12,127 Cars.
The annual period of motor vehicle
registration in Washington has fur-
nished striking proof of the increase
of motor cars and trucks in Spokane
county, the center of the prosperous
farming and grain district broadly
termed the ''Inland Empire." On one
day last year, Jan. 9, 1917, the county
auditor's office issued 8,242 licenses.
On the same date this year, the office
issued 12,127 licenses, an increase of
3,885 cars.
Northwest Adv. Firms Consolidate.
The advertising interests which have
worked to make known throughout
the West the merits of Portland, Ore.,
manufactures, have been practically
consolidated with the formation of
the Botsford Advertising Co. and the
Deute-Tyler Co., both of Portland,
into the Botsford-Tyler Co.
Heads C. & L. in San Francisco.
Frank Enos, who has followed the
automobile industry since the prime
of steam-driven Locomobile and
curved-dash Oldsmobile, has been ap-
pointed manager of the San Francisco
branch of Chanslor & Lyon. After
becoming connected with the well-
known accessory firm some seven
years ago, Enos resigned to direct
United States tire activities in the San
Joaquin Valley region as manager of
the United States Rubber Co. branch
at Fresno, Cal. Later he rejoined
Chanslor & Lyon in 1915.
Harroun and EUgin in Portland.
The agency for the Harroun car in
Portland, Ore., Multnomah county
and the adjacent country has been
taken by Lee L. Gilbert, simultane-
ously with his purchase of the agency
rights for the Elgin car from A. C.
Stevens, who remains distributor of
Winton and Haynes cars. In order to
go into business for himself, Gilbert
resigned as sales manager for Stevens.
Stutz Represented in Portland.
The Stutz car is now represented in
Portland, the Autorest Garage, of
which G. D. McPhail is manager, hav-
ing been awarded the Oregon dis-
tributing agency.
Durant to Handle Scripps-Booth.
R. C. Durant, Pacific Coast sales
manager for the Chevrolet Motor Co.
and head of the Chevrolet Motor Co.
of California, has severed his connec-
tion with the Oakland, Cal., factory,
and will take over the distribution of
the Scripps-Booth on the Pacific
Coast. He will be president and gen-
eral manager of the Scripps-Booth Co.
of California. Associated with him will
be Norman Devaux as vice-president
and Cliflford M. Steves as secretary
and sales manager.
Caister Heads Marmon in South.
E. E. Caister, formerly acting as
sales manager for Al Faulkner, of Los
Angeles, Marmon car distributor for
the Southern California territory, has
been advanced to the position of man-
ager of the Faulkner establishment in
Los Angeles. The promotion is the
result of the recent expansion of
Faulkner's activities, whereby he be-
comes Marmon agent for all Califor-
nia, Nevada and the Hawaiian Islands.
Oldsmobile Co. of Oregon Expands.
With two hundred and thirty-four
Oldsmobile cars already disposed of
under its 1918 contract, the Oldsmo-
bile Co. of Oregon, Portland, Ore.,
has leased an entire two-story build-
ing at Broadway and Couch St. The
company is headed by Edward E.
Cohen and was established in 1916, in
which year the company insured its
success by selling 65 Oldsmobile cars.
Motor Trucks Open Up New Mines.
"Motor trucks have proven a boon
in opening up mineral properties
hitherto an unprofitable distance from
railroad transportation," says Bulletin
No. 74, issued by the State Mining
Bureau of California, describing the
mineral output of the state during the
year 1916. "The advent and improve-
ment of motor vehicles has induced
the building of better roads every-
where, thus benefiting the miner and
farmer, alike."
New S. F. Quarters for Daniels.
Daniels cars in San Francisco,
where they are handled by the Phil-
lips Distributing Co., are now sold
from larger and more elaborate quar-
ters on Post street, opposite L^nion
Square.
Olympian Car Enters Northwest.
The Olympian car, for which agen-
cies have been established to cover
the state of California, has entered
the Pacific Northwest territory, where
Harry M. Fowler, head of the Fowler
Garage, of Seattle. Wash., has under-
taken to distribute the car throughout
the state of Washington.
1917 PROSPEROUS
FOR UTAH DEALERS
Passenger Car Sales Increase 75 Per
Cent and Truck Business is More
Than Tripled Over 1916.
Motor car dealers in Salt Lake City
and throughout Utah in general, in
looking back over the past year, find
only one serious drawback to mar their
satisfaction, that being the difficulty
of getting cars fast enough from the
factories. During 1917 there were
18,302 cars registered in the state, ex-
clusive of 3,215 trucks, indicating an
increase of 75 per cent in passenger
cars and over 200 per cent in trucks,
as compared with the registration fig-
ures for 1916. Idaho, a territory which
receives most of its cars through the
dealers in Salt Lake City, registered
24,569 cars during 1917, showing an
increase of close to 100 per cent over
the 1916 figures. The Salt Lake City
automobile row has widened in area
with the erection of several fine-ap-
pearing buildings. Social Hall Ave.
has become practically a new automo-
bile district, in addition to the older
automobile row situated along South
Main, on Fourth South St. and in the
uptown district along State St. in the
first block south of South Temple.
Rau, of Elgin, on Coast.
Rutherford Rau, representing the
Elgin Motor Car Corp., Chicago, is
traveling on the Pacific Coast for the
company. Mr. Rau has been very fa-
vorably impressed by the business
conditions as he has found them all
along the Pacific Coast.
Heads Hupp Sales in San Francisco.
E. W. Milburn, manager of the San
Francisco branch of the Greer-Rob-
bins Co., has announced the appoint-
ment of George H. Dean as sales man-
ager of the branch. The appointment
followed shortly after the taking over
of the entire state of California, in-
cluding Nevada and Arizona, for the
Hupmobile line by the Greer-Robbins
Co., whose activities were formerly
confined to Southern California. Dean
will have entire charge of retail sales
in San Francisco and the adjacent
county of San Mateo.
New Goodyear Manager at Butte.
The Goodyear Tire & Rubber Co.
announces that P. A. Kerns, former
manager at Butte, Mont., has been
made manager at Buffalo, N. Y., W.
J. Peete. who has been handling gov-
ernment business at Washington,
succeeds Mr. Kerns at Butte.
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MOTOR WEST
February 1. I91fc
LAYING TRAPS FOR
S. F. TIRE THIEVES
State Automobile Association and
Police in Combine to Put Stop to
Operations of the Bands.
Tire thefts in San Francisco, Cal..
have increased noticeably during the
last month of two and the explanation
is thought to be found in the fact that
the thieves have become organized to
some extent in bands. The California
State Automobile Association has
pushed an active campaign against
tire thieves and has secured the co-
operation of the police authorities.
Cars have been used as "plants/* left
standing in the streets and carrying
tires whose newness could not be
doubted, while detectives lay in hiding
after the driver left the car. Two
thieves have already been apprehended
in this way. During the month of De-
cember about $2,000 worth of tires
were stolen.
Portland Has Car Theft Problem.
Portland, Ore. is now afflicted by
one of the metropolitan conditions
that seem to inevitably result from the
rapid increase of automobiles in large
cities. The local police records show
a total of 526 automobiles stolen dur-
ing the year ending December 31st.
Conservatively estimating the average
value of each stolen car at $750. the
thieves got cars worth $394,500 dur-
ing the year 1917. Police vigilance at
no time relaxed, however, and the re-
covery of 4/4 stolen cars makes a very
creditable showing.
Wagner Connected with Horseless Age
Fred J. Wagner, former proprietor
of Motor West and one of the best
known men in the automobile industry,
has become associated with the Horse-
less Age, an Eastern automobile pub-
lication located in New York, as ad-
vertising manager. During the past
ten years or so Wagner has been na-
tionally famous as official starter for
the contest board of the American
Automobile Association in practically
all of the big racing events held
throughout the country.
Stearns Sales Mgr. a Visitor.
J. V. Thomas, sales manager of the
F. B. Stearns Co., of Cleveland. O..
was a recent visitor in Los .Angeles.
Cal.
Nares Heads Cal. State Assn.
L. A. Xares, of Fresno, Cal.. has
been elected president of the Califor-
nia State Automobile Association.
Robinson Leaves Kissel for Ford.
Automobile dealers and motorists
generally along the Pacific Coast will
be interested in the announcement
that A. S. Robinson has resigned as
.Northwest manager of the Pacific
KisselKar Co. to go into business for
himself in Portland, for Mr. Robinson
has been associated with the Kissel-
Kar people on this Coast for many
years, and has been in the automobile
industry since almost its earliest days.
With A. B. Smith, wholesale man
for the Seattle KisselKar branch, Mr.
Robinson bought out the Ford
agency in Portland of W. H. Wallingr
ford. This agency has a 550-car con-
tract and occupies a four-story build-
ing at Sixth and Madison streets, be-
ing one of the largest Ford agencies
in the West. The new firm, which
will be known as the Robinson-Smith
Co., will have its own trimming and
painting department and body build-
ing shop.
The acquirement by Mr. Robinson
and Mr. Smith of the W^allingford
agency was part of a deal whereby
Mr. Wallingford bought out E. A.
Mitchell, Oregon distributor for the
Premier and Liberty. Mr. Mitchell
will go East to engage in the tractor
business. Until recently, when Mr.
Wallingford took the Ford agency
and removed to the quarters now
taken by the Robinson-Smith Com-
pany, Mr. W^allingford and Mr. Mit-
chell were partners under the name
of Mitchell & Wallingford. handling
the Premier, the Liberty and Ford.
Kelly-Springfield Truck in Portland.
W. S. Warner, representing the
Kelly-Springfield Motor Truck Co..
was in Portland recently to arrange
to have the Kelly-Springfield truck
represented there.
Ford Agents Sell Form-A-Trucks.
All authorized Ford agents in Los
.\ngeles will be permitted to act as
representatives for the Smith Form-
.A-Truck. according to a new policy
adopted by the Smith Form-.\-Truck
Sales Co., of Los .\ngeles, Pacific
Coast branch for the Smith Motor
Truck Corp., Chicago.
Chevrolet Branch in Spokane.
The sales of Chevrolet cars in eastern
Washington and northern Idaho, a
territory of which Spokane, Wash., is
the metropolis, will be handled from
a factory branch established in that
city by the Chevrolet Motor Co. W.
C. Hendricks, who has been assistant
to R. C. Durant. sales manager at the
Chevrolet branch plant in Oakland.
Cal., for some time, has been appointed
manager of the Spokane branch.
Oakland Chevrolet Has 1,500 Orders.
The Chevrolet Co. of California. :r
its plant at Oakland, Cal., will m;.'Kf.
close to 1,400 Chevrolet cars durm?
the present month. The total amount
of orders now on hand with the Oak-
land plant is approximately L5<K). In
addition, 235 cars of the larger Chev-
rolet type, which the Pacific Coas:
plant is not yet equipped to make, arc
now coming from the East. Abojt
one million dollars will be spent on
improvements and additions to the
Oakland plant this year.
Prosperity Remains With Hamlin.
Ralph C. Hamlin, of Los Angelas.
Franklin car distributor, has no rea-
son to consider that hard times have
settled down on the Pacific Coa<:.
During the month of December thr
Los Angeles agent sold 22 Franklin
cars.
Funerals and Other Amusements.
Any car-owning citizens of Oaklan«i.
Cal., who have doubted the possession
of a sense of humor on the part of
their local chief of police. J. Henry
Xedderman. lately had all uncertainly
banished by a recommendation he
made to the city council for the revo-
cation of two jitney bus licenses.
"These license holders have violated
the traffic laws and the jitney bus or-
dinances,'* he writes. '*They have per-
sisted in running off their regular
routes and carrying people to funerals
and on other excursions." Oakland's
automobile fraternity think he might
have added. "To the cemeter>' and
other places of amusement."
Takes Martnon in Oakland Vicinity.
Philip Cole has taken the Marmon
car agency for the trans-bay ierritor>.
embracing .\lameda and Contra Costa
counties, wherein are located the large
cities of Oakland. Alameda and
Berkelev.
Sells, of E. C. Anthony, to S. F.
E. X. Sells, manager of the Los An-
geles used car department of Earle C.
.\nthony. Inc., has gone to San Fran-
cisco to take charge of the company's
used car end there. George Kussraan
succeeds him in Los Angeles.
Rubber Shipment Rates to P. C. Raised
Crude rubber from the Straits Set-
tlements, which is now entering the
United States through the Paci6c
Coast ports in large quantities, is now
shipped at the rate of $95 a ton, com-
pared with the former price of $24 a
ton. the increase being due to the
scarcity of shipping caused by the
world war. The Akron, O., factories,
the center of the automobile tire in-
dustry, use about half of the supply
from the Straits Settlements.
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February 1. 1918
MOTOR WEST
Page 9
Leach Faces on Grand and Olive.
The Leach Motor Car Co., of Los
Angeles, Cal., has leased garage and
sales room quarters at 1127 S. Olive
St., which were formerly occupied by
the George L Lufkin Co. The com-
pany's main office will remain on
Grand Ave, and the Premier and King
8 show will be continued there. The
service department will be located in
the Olive street building, which is di-
rectly connected with the Grand Ave.
quarters, thus giving an outlet on
both Olive St. and Grand Ave. The
Leach company has been contemplat-
ing a large new building for some
time, but has found itself unable to
continue in its present quarters alone
until the time when the new home
will be ready.
Armstrong Sold 684 Chandlers.
Earl V. Armstrong, Inc., Los An-
geles, placed 684 Chandler cars in the
hands of owners during 1917, accord-
ing to Don Smith, vice-president of
the company. Of this number, 432
were consumed in Los Angeles
countv.
Ford Branch Big Portland Asset.
The Ford Motor Co. branch in
Portland, Ore., recently made public
some statistics which demonstrated
what a great asset the Oregon activi-
ties of the Ford company are to the
metropolis of that state. There are
six authorized Ford dealers in Mult-
nomah County and their total work-
ing forces are 147 persons. Their com-
bined payroll was over $141,000 dur-
ing the past year. During the 1916-17
period the Portland factory branch
assembled and distributed 7,447 Ford
cars. From Aug. 1, 1916, to Aug. 1,
1917, the assembling plant bought
more than $32,000 worth of material
in the Pacific Coast Northwest terri-
tory. One hundred and thirty-five
persons are employed in the factory
branch. A. \V. Jones, manager of the
factory branch, who assembled the
above figures, estimates that the com-
panv's branch will have a production
of '15.000 cars during the 1917-18
period.
I International Truck in Inland Empire,
I During the recent visit of M. W.
Weeks, general manager for the In-
ternational Harvester Co. to the
X'orthwest. he appointed the Kearns
Motor Sales Co. of Spokane. Wash.,
to distribute International trucks in
the eastern Washington region.
Aubry & Wire Take Acme Truck.
.\ubry & Wire, Tacoma, Wash.,
have taken the agency for Acme
trucks in Pierce, Thurston and Lewis
counties.
Reach Government Camp New Year's.
More than three months earlier than
the feat ever has been accomplished
before, an automobile reached Gov-
ernment Camp, at the foot of Mt.
Hood, Oregon's favorite snow-capped
mountain, on New Year's day, there-
by winning the coveted "first-to-Gov-
ernment-Camp" record for 1918. The
car was a Ford sent out by the C. E.
Francis Motor Car Co., of Portland,
and driven by Osmon Royal, who
twice before has been the first driver
to make the Mt. Hood trip. The pre-
vious record, made by Mr. Royal in a
Mitchell car in 1916, was April 9. Last
year the first car did not arrive until
June. Though there has been plenty
of rain, there has been virtually no
snow or cold weather in the North-
west this Winter, and there was no
snow at Government Camp. To
achieve their goal, Mr. Royal and his
party had to fell trees across the Zig
Zag river, which was 120 feet wide
and in flood, to replace the regular
bridge, which had been washed out.
UNITED MOTORS V.-P.
IN SOUTHERN CAL.
Feely Auto Editor L. A. Express.
Paul J. Feely, formerly automobile
editor of the Portland Oregonian. and
at one time publicity director of the
Cole Motor Car Co at Indianapolis.
Ind., has been appointed automobile
editor of the Los Angeles Evening
Express. Mr. Feely is also an adver-
tising expert, having for several years
directed the advertising campaigns of
the Northwest Auto Co., in Portland,
Ore.
Don Lee Service Stars Now 48.
Don Lee, Cadillac dealer for Cali-
fornia, has no occasion to forget that
the United States is at war. The
cluster of stars on the Don Lee serv-
ice flag recently thickened to forty-
eight, each one representing a new
fighting man in the service of the
United States who was once closely
interested with the selling of Cadillac
cars in California. Despite theoreti-
cally unfavorable war conditions, the
company's Los Angeles branch has
recently been compelled to enlarge its
renewed car department by leasing
new quarters at 1046 S. Olive street,
in addition to its main sales quarters
on South Main street.
Defender Auto Lock Man on Coast.
J. J. Calahan, Pacific Coast factory
representative of the Defender Auto
Lock Co., Detroit, will establish per-
manent headquarters in Los Angeles
after a four months' tour of Califor-
nia, during which he has visited every
Ford agent in the State and traveled
upwards of 13,000 miles. He states
that 92 per cent of the Ford agents in
California are now handling the De-
fender lock. His temnorar>' address is
1001 L^nion avenue, Los Angeles.
Otis Friend Taking Vacation in
Flower Land Before Resuming
Duties With Big Corporation.
Otis C. Friend, who it will be re-
called was under contract with the
United Motors Corporation and who
was virtually loaned by it to the Mit-
chell Motors Co., to fill its presidency,
has returned to the big parts company
as vice-president. The United Motors
business has grown so big and the
work in connection with it so volumi-
nous that its president, Alfred P.
Sloan, has welcomed the opportunity
of once more securing the services of
Mr. Friend, whose ability and exper-
ience will be of the greatest value in
the counsels of the big company. His
recent retirement from the Mitchell
presidency marked the completion of
the work for the accomplishment of
which he was called there and which
it was felt no one but he could do.
His knowledge of the Mitchell busi-
ness was unusually thorough, he hav-
ing grown up through the various de-
partments of manufacture, purchasing
and sales, occupying various depart-
mental chairs until he became presi-
dent. Mr. Friend is at present en-
joying a rest here in Southern Cali-
fornia, and expects to assume his
duties on or about February 15.
Carlton Takes Briscoe in South.
Don W. Carlton, of Los Angeles,
Cal., has taken the Southern Califor-
nia agency for the Briscoe car, manu-
factured by the Briscoe Motor Corp.,
of lackson, Mich.
Leavitt Merges Chevrolet and Olds.
The merging of the sales and service
of Chevrolet and Oldsmobile cars in
Los Angeles, Cal., has been announced
by the J. \V. Leavitt Co. branch in
the southern city. Oldsmobiles and
Chevrolets will both be retailed from
the headquarters established at 1150
S. Figueroa St., while the service end
will be handled from 1212-16 S. Olive
St., the old home of the Chevrolet in
Southern California. F. A. Maginnis
has been appointed manager of the
used car departments. D. L. Bolton
has been appointed sales manager of
the Oldsmobile and Chevrolet.
Rose Adds Truxtun Unit.
L. H. Rose, head of the L. H. Rose-
Chalmers Co., of San Francisco, has
taken the local agency for the Trux-
tun Unit, a truck attachment.
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MOTOR WEST
February I, 1918
NEW BIG BEAR LAKE TAVERN. (INSERT) COMBINATION VEHICLE WHICH WILL MAKE IT ALL-YEAR RESORT.
Big Bear an All -Year Resort
Finest Hotel in California Now Under Roof,
and Plans Perfected for Winter
Transportation
EASTERNERS who migrate to Southern California
have, on occasion been known to express a longing
for "just a whiff of the good old winter air — the
kind you get on a January morning in Iowa, for instance.
Not for long, you know; just a day or two, or possibly a
week. Then back here to the roses, the oranges and the
strawberries." Even those to the manner born some-
times say that a few days in the snow and the ice would be
bearable, especially if it were possible to get back to
"God's country," as they call it, whenever they have a
mind to.
Well, the seekers after Winter's joys, who become
sated with Southern California's January sea baths, sun-
burn and flowers, will find it possible after the present
winter to indulge their craving for climatic contrasts to
the full, for when present plans are completed the trip
from the semi-tropic temperature of Los Angeles to the
frigid winds and the snow and ice of Big Bear Lake will
be a matter of but five or six hours.
These plans contemplate a regular motor stage service
from San Bernardino to Big Bear, via Victorville and the
desert, winter and summer alike. The problem of con-
quering the snow-choked roads of the San Bernardino
mountains has practically been solved, so that Winter
visitors to the great resort will have the assurance that
there will be little or no delay on the trip. And when
they arrive at their destination they will find one of the
finest mountain hotels in the country — one of those huge,
comfortable, cozy, well-cuisined caravansaries such as the
traveler delights in, especially after a long, cold mile-high
ride under the wintry sky.
The Big Bear Lake Tavern has been built since the close
of the summer season by the Big Bear Lake Tavern Co.,
of which Albert L. Brush is president. It is now under
roof and will be thrown open to the public about June
15th next. After that it will never be closed, for it will be
an all-year-round institution.
It is situated directly on the shore of the beautiful lake
after which it is named, and will be equipped with all the
conveniences ^which will make it a desirable stopping-
place winter or summer. As the only feasible method of
transportation to and from Bear Valley is the automobile,
especial efforts will be made to attract motoring parties.
Indeed. Contractor C. L. Robinson, who built the tavern,
declares that the plans were made with special reference
to taking care of parties of automobile travelers, and a
large garage, equipped with hot and cold shower baths,
has already been erected. The main building has 20 sleep-
ing rooms, while the three cottages so far erected have 15
additional rooms. Parties consisting of several carloads
of passengers can each have quarters of their own, the
main building being designed on the unit principle and
the cottages being of different sizes. The rooms are all
large, and if necessary it is possible to take care of up-
wards of 100 guests at a time.
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February 1, 1918
MOTOR WEST
Page II
The dining room is so large that it can accommodate
the entire list of guests at one sitting, while the kitchen
has been fitted up with special reference to quick service.
Having been built especially for the accommodation of
winter guests, the walls are of double thickness on a
concrete foundation, while the huge fire-place, 12 feet
across, can accommodate 8-foot logs. This latter attrac-
tion features the big lobby, which is 70x40 feet in dimen-
sions, and an ideal gathering-place on a cold stormy win-
ter's night. The office, which is located in a corner of
the lobby, is a miniature log cabin. Indeed, the rustic
idea has been carried out throughout the entire Tavern,
benches, writing desks, dining tables, yes, even the beds
and the bedroom chairs, being of the natural logs, but
handsomely finished.
With its own refrigerating and electric plants, ladies'
and gentlemen's rest-rooms, reading-room for the help
after work hours, and many other bits of equipment found
only in the modern hotel in a metropolitan city, the most
blase and finicky traveler will doubtless find in the Big
Bear Lake Tavern the kind of service he hopes for, but
seldom gets in a mountain resort, especially in winter.
It is the intention of the management to put on a carni-
val of winter sports some time next December or January,
probably soon after the Truckee carnival. This will con-
sist of toboggan, ski, skating and other speed contests, ar-
rangements having been made whereby a large area of
the lake in front of the Tavern can be cleared, covered
with a thin film of water and frozen overnight whenever
a new surface is desirable.
To W. W. Pedder, a well-known Los Angelan, having
large interests in Bear Valley, is due much of the credit
for having solved the problem of winter transportation to
the Valley. He has spent much time and money in trying
out various plans, and during this and last winter has ex-
perimented with caterpillar tractors and trucks, with the
result that he at last evolved a combination of the two
which gives every indication of handling the traffic prompt-
ly and regularly. The success of this device will mean
that Bear Valley, which has heretofore been cut off from
the rest of Southern California for periods ranging from
four to six months, will be open to the public 365 days in
the year. The Moreland Motor Truck Co. has built after
Mr. Tedder's design the vehicle illustrated elsewhere in
this article, using one of its one-ton chassis for the pur-
pose. Mr. Pedder consulted with O. H. Stevens, manager
of the Los Angeles branch of the Holt Mfg. Co., regard-
ing the design of the caterpillar feature of the rig.
This vehicle, under ordinary road conditions, uses its
four wheels in the usual manner, but when snow is en-
countered the front wheels are equipped with runners so
designed that any one of the three sections of which they
are composed may be placed in position or removed, as
more or less bearing surface on the snow is required.
Idler wheels have been placed in front of the rear wheels,
and over these traveling bands with metal strips placed
crosswise form endless tracks similar to the caterpillar
tractor track-layer device. It can accommodate 16 pas-
sengers in a pinch, has a maximum speed of 12 miles per
hour over the snow, and 25 miles per hour when running
without the snow rig. Hub drums are fitted to the rear
wheels for emergencies, and the ratio on low gear is such
that the rig can cope with any grade or soft road condi-
tions it is likely to encounter in the mountains.
If the combination is as successful as Messrs. Pedder,
Moreland and Stevens predict it will be, the design will
be offered to the United States Government for use
abroad. It is apparent that if the vehicle as designed can
cope with the conditions as they exist in the San Bernar-
dino Mountains in winter, it will be found extremely
useful in the mountain warfare in Italy, the Vosges and
elsewhere.
The rig as shown here has been subjected to the
severest of tests in deep mud, heavy blow sand and on
grades exceeding 30 per cent, and in every instance has
come through with flying colors.
New Automobile Road into Sierra Madre Range Planned
An automobile highway which will penetrate into the
fastnesses of the Sierra Madre mountains back of Los
Angeles, making them accessible by automobile to thous-
ands of summer vacationists who have heretofore been
compelled to travel into them by foot, is the project of
the Los Angeles county road department. The scenic ad-
vantages of this mountain country, which, though prac-
tically at the door of the large city of Los Angeles, has
retained all of its native wildness, are unparalleled by any
other section of the country. Leaving the Mount Wilson
road the new highway will run east of Mount Gabriel and
down the Arroyo Seco, a distance of more than twenty
miles. It will skirt peaks overlooking the entire eastern
slope of the Sierra Madre range and run through heavy
pine forests. According to the forest rangers water in
plenty will be found deep in the gulches during the sum-
mer and unlimited possibilities for camping grounds will
be offered to the thousands of mountain campers coming
from the thickly settled Los Angeles region.
Tacoma, Wash. — The Universal Motor Co. held its an-
nual election recently, at which W. C. Baldwin was elect-
ed president; E. M. Baldwin, vice-president; and J. K.
Gordon, secretary. — The Puyallup Ave. Garage has been
taken over by Hague & Son and the name has been
changed to the Hague Garage & Machine Shop.
ANOTHER VIEW OF THE BIG BEAR LAKE TAVERN.
SOME OF THE COTTAGES AUXILIARY 'pOTAVERN.
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MOTOR WEST
February 1 . 1918
PORTLAND CITY AUDITORIUM, WHERE NINTH ANNUAL AUTOMOBILE SHOW WILL BE HELD, AND MEMBERS SHOW COMMITTEE.
Portland Show Climax of Successful Business Year
Elxhibition Will Be Indicative of Pacific Northwest Prosperity — 48 Exhibitors Will Show
1 22 Passenger Cars, 1 5 Motor Trucks and 9 Tractors Under One Roof — Only
Show in the Territory This Year — War Helping the Industry
PORTLAND, ORE., Jan. 28.— Portland's ninth annual
Automobile, Truck and Tractor Show, which be-
gins Thursday, February 7, and continues to Feb-
ruary 13, inclusive, will be a fitting climax to a remarkable
year in the automobile business in the Pacific Northwest.
The year 1917 has been in all respects the best the auto-
mobile industry has known in this territory. Sales have
been better by far than ever before. This applies both
to the brisk Spring and Summer season, when sales are
always good, and to the usually dull Winter season as well.
Since the close of the 1917 serial automobile license year
on November 12, approximately 900 new cars have been
sold in this territory. This is just about twice as many
as were ever sold in Oregon before during that period.
Bear in mind that this has been during the very height
and apex of the rainy season, and that it has been very,
very wet in Oregon this Winter.
That is one indication that business is pretty good.
Another is the fact that collections generally are better
than they have been in seven years. Still another sign
that Oregon is doing pretty well, thank you, and that the
eyes of the automobile industry are turning this way, is
the fact that eleven makes of cars not previously repre-
sented here have entered the territory since the 1917 auto-
mobile show one year ago, and that hardly a week passes
that some new tire or automobile accessory company does
not establish connections in Portland for the state.
The eleven new cars to come into the Oregon field since
last February are the Elgin, Liberty, Premier, Roamer,
Hal, Apperson, Stutz, Nash, Lexington, Olympian and
Harroun.
Several other motor car manufacturers are looking this
way very intently, and have had representatives out with
feelers for agencies. Some additions to Portland's auto-
mobile row may therefore be expected shortly.
The reasons for the trade revival in the state and its
effect on the automobile industry are several. One is that
farmers of Eastern Oregon again got high prices for their
wheat. This being the third year in a row that exceptional
wheat prices have prevailed for grain — and for livestock as
well — the wheat growers and the stockmen have their
pockets full of money. And they are all buying cars.
Ship building affects an entirely different part of the
state than the grain situation, but its effect has been no
less marked. The big payrolls and high wages being paid
for labor have brought about prosperous conditions in
Portland and along the Columbia and Willamette rivers,
the banks of which are dotted with shipyards.
This industry has given automobile men an entirely new
line of prospects. Workers in the shipyards are making
money and looking about them for the comforts of life.
They all want automobiles. And they are buying them.
There is a big market among them for the lower-priced
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February 1. 1918
MOTOR
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The big spruce drive in Oregon and Washington also
is affecting the automobile industry here. Its future
effect is likely to be greater than its present one. Aside
from putting more money into trade circulation, automo-
bile men who are careful students of the situation believe
it is going to help very greatly in solving their problem of
getting cars from the factories. And for this reason :
A great many freight cars will be required to load air-
plane spruce for delivery in the East. As the east-bound
freight movement from the Pacific Northwest is much
greater than the west-bound movement, it will be neces-
sar>' to bring empties from the East to provide spruce
cars. Here, then, is the opportunity of automobile men
to see that instead of coming out empty, these cars come
West loaded with automobiles.
How good a year 1917 in general was in the automobile
industry in Oregon is still further indicated by the num-
ber of motor car licenses issued during the year by Secre-
tary of State Olcott.
At the cloae of the 1917 series of licenses, there were
48.700 cars licensed in the state. Licenses were issued to
14.914 new cars, as compared to 10,542 for 1916.
In the truck field the gain was even more pronounced.
Whereas in 1916 truck sold, exclusive of Fords of which
no record was kept, totaled only 246, in 1917 the number
of new trucks sold, exclusive of Fords, was 608, a gain of
more than 150 per cent, in addition to which 256 Ford
trucks were commissioned.
In this connection it should be emphasized that these
figures are accurate, inasmuch as in Oregon there is no
duplication of licenses as in many other states. When
a car is once licensed, it keeps that same license for the
remainder of the year, regardless of whether it is later
sold. There are no transferable re-issucs, adding to the
total licenses issued but not to their actual number.
The year 1917 saw a beginning made in a comprehen-
sive program for hard-surfaced roads through Oregon,
and a good start on the highways. This has been of in-
calculable benefit to the automobile industry.
In view of the condition of the trade in Oregon and the
bright prospects for 1918, it will be seen that the coming
automobile show is awaited with more than usually keen
interest. The number of exhibitors will be greater than
before, more cars will be shown, and a bigger attendance
ihan ever is expected.
Special endeavors are being made to interest the farmers
of Oregon and Washington in this year's show. The
fjirmer is a very well-to-do citizen these days, and if he
makes up his mind to buy a passenger car, or a truck, or
a farm tractor, he can and will do so on the spot.
Special delegations are expected down from Vancouver.
f>. C. Seattle, Tacoma and Spokane for no automobile
shows will be held in any of these cities this year. (Gover-
nor Withycombe of Oregon will deliver the address at
the opening of the show, and (Governor Listner of Wash-
ington is expected also. Incidentally, rather an unique
'ittle ceremony has been arranged in connection with the
.►])cning. C'lOvernor Withycombe will step on the stage
of the big city Auditorium, where the show is to be held,
.nd there will press an automobile self-starter. This will
mm on the lights and start the show.
Mspecial attention has been devoted to illumination
' rfects. Light standards 10 feet high will be placed at
irequent intervals on the big floor. Each of these stand-
.irds will have three light bulbs, one red. one white and
one blue. By means of "skiddoo" plugs, these bulbs will
alternately be going on and off, all over the house, giving
a most striking effect of red, white and blue lights blink-
ing on and off.
Reservations have been made for 122 cars, about 15
trucks and eight or nine tractors in the show. Following
IS the list ot exhibitors:
Appeison Motor C ar C o., Apperson.
l^auou 6c Wright, 8mith Form-a-Truck.
iiean 8pray lump Co., Track Pull Tractor.
C. L. boss Automobile Co., Hudson and Maxwell,
braly Auto ( o., Franklin.
Hrunn Motor Car Co., Lexington.
burness & Martin, rebuilt Bug.
O. E. Butterfield, Simonizing.
Cameiford Co. of Oregon, ( amelford truck attachment.
( hampion Spark Plug Co., Champion spark plugs.
Columbia Storage Battery Co., Columbia batteries.
Cook & Gill C'o., Paige.
Covey Motor Car Co., Cadillac and Dodge.
Sam Conneli Lumber Co., Millmade Garage.
W. B. Doane, Olympian.
Ford Dealers, Ford cars and trucks.
(ieorge G. Gerber, shock absorber.
Hutchinson & Rogers, Gates Half-Sole Tires.
International Harvester Co., Titan Tractor, Mogul truck and
International truck.
Kero Kerosene Karburetor, carburetors.
Lambert Multiplus Co., Lambert Multiplus tire.
McCracken Motor Co., Moreland truck. Utility trailer.
McNeff Tractor Co., ( leveiand tractor.
Manley Auto Co., Hupmobile, National and Grant.
Mitchell, Lewis & Staver Co., Mitchell.
Nilson Tractor Sales Co.. Nilson tractor.
Northwest Auto Co., Marmon, Reo, Dort, Cole, Roamer,
Stearns-Knight Duplex truck, Indiana truck, Ames worm-drive
truck attachment, Reo speed wagon. Miller tires, and acces-
sories.
Oregon Moline Plow Co., Universal tractor.
Oldsmobile Company of Oregon, Oldsmobile.
Oregon Motor Car Co., Studebaker, Denby truck, Lalley Farm
Light.
Overland-Pacific Co., Inc., Overland and Willys-Knight.
Pierce- Arrow J'acific Sales Co., Pierce- Arrow and truck.
Portland Motor Car Co., Nash and Packard, and Packard
truck.
Portland Tire & Truck Co., Master truck.
Presto Cloth Mfg. Co., accessories.
Kegner & Fields, Chevrolet.
Roberts Motor Car Co., Republic truck.
A. C. Stevens, Winton and Haynes.
Lee L. Gilbert, Elgin and Harroun.
Tri-State Tire Co., Perfection tires.
Twin States Automobile Co., Chandler.
Universal Tire Filler Co., Universal tire filler.
Van Matre Howard Battery Co., U. S. Light batteries.
W. H. Wallingford, Premier and Liberty. Hood tractor.
D. C. Warren Motor Car Co., Velie and Peerless, Velie truck.
Wentworth & Irwin, G. M. C. truck and Samson tractor.
Western Farquhar Machine C^o., Best truck, Wallis Cub and
Trundear tractor.
Western Motor Car Sales Co., Hal Twelve and Chalmers.
ng pyenfs
January 26- February 2 — Chicago National Show.
January 26- February 2 — Automobile Salon, Congress
Hotel, Chicago.
February 2-9 — Minneapolis. Minn., Show.
February 6-13 — Portland, Ore., Show.
February 9-16 — Kansas City, Mo., Show.
February 11-16 — Third Annual National Tractor Show,
Kansas City. Mo.
February 11-16 — St. Louis. Mo., Show.
February 16-26 — Annual San Francisco Show, (jeo. A.
Wahlgreen. manager.
February 18-23— Des Moines, la.. Show.
February 23-March 2 — Omaha. Xeb.. Show.
March 2-9 — Boston. Mass.. Show.
.\pril 9-13— Stockton. Cal.. Show.
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MOTOR WEST
February I. 1918
LosAneeles-SanFrancisco-Pdrtland-Seattle
The Motoring Authority of the Padflc Coait.
EstabUihed 1907.
An Illustrated Automobile Magazine of Quality, Issued
Semi-Monthly.
Published by Motor West Company, Marsh-Strong Bldg.,
Ninth and Main Sts., Los Angeles, California.
GEORGE M. SCHELL Editor and Publisher.
F. ED. SPOONER Advertising Manager.
Representatives :
T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco.
F. ED SPOONER, 420 Book Building. Detroit, Mich.
Entered at the Post Office at Los Angeles as second-class
mail matter.
Subscription $2.00 a Year.
Single Copy 10 cents.
February I. 1918
The Lesson of the National Shows
AMERICA'S motor car industry, the third largest
manufacturing industry of America, must be kept
a "going business" for at the close of the war
America will be called upon to supply the world with cars.
In every other automobile manufacturing country now at
war the industry became almost a thing of the past after
the outbreak of hostilities. These countries. England.
Belgium, France. Italy, Germany and Austria, will be
forced to build up their motor car trade all over again,
and the reconstruction period will cover years of hard
work. America with a going business will be called upon
to supply the world, and will be able to do so only by
keeping its manufacturing industries under headway. The
automobile shows in New York and Chicago gave evidence
to the world and to America itself that the ])usiness is
still prosperous and that is one-half the battle won.
For many months the reports which have circulated
through the daily press and through some publications
which profit greatly from the advertising received from
motor car makers, have done much harm to the business.
There has been work savoring strongly of (jcrman propa-
ganda causing discouragements and cross-reasonings
which were harmful. Irregular freight shipments, hard
winter, putting a stop to driveaways which in the late
fall had become a regular custom, inability to secure ma-
terials on account of the freight conditions and a thousand
and one other things, together with false reports in re-
gard to gasoline shortage and steel supplies, had borne
fruit.
But at the two national shows the adjustment of trade
conditions to the war was everywhere evident. The
makers did not feature the fact, but that all would de-
crease output was generally known and thoroughly under-
stood. So closely is the automobile and accessory manu-
facturing business interwoven with the business of manu-
facturing war supplies of every sort that it is generally
conceded outputs must be cut materially in every field.
The public is starting now to realize that it must buy
early or perhaps get no car at all. It is beginning to kno^^'
that automobiles, new or used, will be scarce and in all
probability higher in price.
The national shows are an evidence to the world that
the American motor car industry is virile to a degree ;
that it has adapted itself to war conditions, and has trim-
med its sails and battened down its hatches so that it will
have no difficulty in riding out the storm, however severe
it may be. These exhibitions served to restore confidence
to many of those who were fearful of the future, and
constituted the best advertisement the industr>' could have
adopted. Even those pessimists who had doubted the
advisability of holding the shows this year admitted that
it would have been a serious error to cancel them.
From every angle the big exhibitions have justified
themselves. While few new things were in evidence, re-
finements in standard models were seen everywhere.
Despite the miserable weather, the crowds were up to the
management's expectations, and the exhibitors generally
were satisfied with the business done.
Last but not least, the big shows are an object lesson in
that they demonstrated to the world the tremendous in-
terest taken in automobiles and their appurtenances by the
public at large. Surely people would not travel to the ex-
hibitions from every section of the countr>' to inspect
what some of our Senators and Representatives are pleased
to term "non-essentials." The intense interest manifested
in the New York and Chicago shows is the best possible
evidence that the American public recognize in the auto-
mobile as one of the foremost of modern necessities, and
a utility without which it would be impossible for us to
win the war.
Passenger Cars Indispensable to Business
THOSE law-makers at the National Capital who
seemed inclined to class the passenger automobile
as a non-essential evidently did so without giving
the matter serious thought.
It seems now that the opinion is almost universal that
without the so-called "pleasure car," business could not
be carried on under war-time conditions, at war-time
speed and with war-time economy.
Even the most pronounced advocates of the "non-
essential" idea, insofar as it relates to automobiles, now
admit they were mistaken — another indication that a snap
decision is usually a wrong one.
It does not require very deep thought to figure out the
conservation of man-power inherent in the daily use of
three and a half million motor cars.
To say off-hand, as some of our law-makers at Wash-
ington did, that the passenger car is primarily a play-
thing, indicates a lack of reasoning power that makes one
wonder just how those wiseacres got to the national
capital.
Just to clinch things, a prominent Indianapolis com-
pany, which has been building automobiles for a quarter
of a centur>'. sent a questionnaire to a thousand of its
patrons, selected at random from every section of the
country, asking each owner to state whether or not he
used his car in his business or for pleasure purposes only.
All kinds of business and all professions were represent-
ed — farmers, jobbers, manufacturers, buyers, salesmen,
physicians, attorneys, contractors, hotel-keepers, execu-
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MOTOR WEST
Page 15
tives, etc. — living in cities and in rural districts. The re-
plies showed that more than 80 per cent of the owners
find their cars indispensable in their various businesses,
while a large part of the remainder indicated that the
automobiles are essential to the personal efficiency of
their owners.
The comments accompanying many of the replies were
decidedly enlightening. For instance, a farmer wrote:
•*I think a car is the life of my business." An engineer
and contractor declared that he had "used car 20,000 miles
in 1917 in my business exclusively." A prominent manu-
facturer said: "I must have a car or have an assistant."
A hard-worked physician asserted that "were it not for
my car, I would have to reduce my practice." A big live-
stock buyer maintained that his car enabled him to han-
dle three times the business possible under former con-
ditions. A real estate man averred that he "could not
get along without a car." And so on.
In the light of such indubitable testimony, the idea of
discontinuing the manufacture of passenger cars on the
ground that they are not essential to the business of the
nation is ridiculous.
Believe Road Building Necessary to Win War
At a recent meeting of the American Association of
State Highway Officials, in Richmond, Va., there was
presented to the Government through the Director-Gen-
eral of Railroads, the following resolution, which calls at-
tention to a condition which we believe to be the most
important question confronting the highway interests of
the country today:
Whereas, the proper construction and maintenance of
the highways of the country is necessary to the success-
ful conduct of the war; and,
Whereas, the plans of all highway authorities in the
country, all users of highways, and all citizens interested
in any way in highway construction and maintenance, are
at the present time upset and tied up; and,
Whereas, there is need for a definite policy so that plans
can be formulated for the coming year; and,
Whereas, a properly outlined policy directing the con-
struction and maintenance of such roads and streets as
are of general economic and military value will conserve
the resources of the country and will greatly facilitate the
transportation of freight over highways and streets.
Therefore be it Resolved, that the American Associa-
tion of State Highway Officials request the United States
Government to formulate and promulgate, as soon as pos-
sible, a definite policy for road and street construction and
maintenance, and
That it is requested that said policy contain a statement
that freight cars shall be furnished next Spring for the
transportation of the necessary materials for the construc-
tion and maintenance of streets and roads of economic
or militar>' value.
Pike's Peak Ocean-lo-Ocean Highway Meeting
The fifth annual meeting of the Pikes Peak Ocean-to-
Ocean Highway Association will convene in St. Joseph.
Mo., on Wednesday, February 6, and Thursday, Feb. 7.
1918. The opening session will be held on Feb. 6th. at 10
a.m., in the rooms of the Commerce Club.
The year 1917 has been notable in the development of
the Pikes Peak Ocean-to-Ocean Highway. It has wit-
nessed the completion of an independent alignment from
New York City to San Francisco, and has seen substan-
tial progress in the marking, logging, mapping, adver-
tisement and development of the great central scenic
transcontinental route.
Gasoline Is Now Plentiful
Reserve Stocks Accumulating Rapidly — Motor
Vehicles Should be Used Freely to
Relieve Railroads
INSTEAD of curtailing the use of motor vehicles, as
has been necessary in England and France to con-
serve gasoline for military uses, American car and
truck owners will be doing their country a service by
using their machines to the fullest extent for the relief of
passenger, freight and express traffic on the railroads in
the United States, according to the Petroleum War Ser-
vice Committee of the Council of National Defense.
The gasoline situation, which threatened last summer
to result in a shortage, has changed radically. Gasoline
economy due to the campaign recently encouraged by the
United States Bureau of Mines, the drilling of new oil
wells, increased production of gasoline by the "cracking
process,'* decreased use of automobiles during severe win-
ter weather in the East and lack of shipping facilities for
export to Europe have combined to cause consumption
to fall below production. The reserve supply accumulat-
ing will tax storage facilities to the utmost before the
winter is over.
A statement issued by the Petroleum War Service Com-
mittee indicates that it is desirable to use gasoline for
power purposes to insure continuous and ample produc-
tion of fuel oil for the navy. Gasoline is in the nature of
a by-product of fuel oil, which is used also in merchant
ships, munitions factories and other industrial plants.
As gasoline cannot be stored in large quantities because
of lack of storage facilities and inability to build additional
storage tanks at this time, and as it is impossible to ship
more gasoline abroad than is now being forwarded to
Europe, it is evident that in view of the present coal short-
age and railroad congestion, every effort should be made
to utilize motor trucks and passenger automobiles for
hauling merchandise and carr>'ing passengers on utili-
tarian errands.
The gasoline situation in this country is not to be com-
pared with that in Europe. England and France are al-
most entirely dependent upon imports of petroleum pro-
ducts and the ability to import is limited by lack of ships.
It is for this reason that the use of motor cars for private
use has had to be suspended except for the most urgent
requirements. America, on the contrary, is the world's
largest oil-producing country and is unable to export more
than one-quarter of its gasoline production. To the ex-
tent that gasoline, kerosene and fuel oil are used for power
purposes the supply of coal is conserved.
Ascot Speedway, in Los Angeles, continues to be an active
center of racing on the Pacific Coast, in spite of the fact
that each event has been run with the feeling that war
conditions will make it the last. The latest program, set
for Feb. 3, will be what is considered to be the first open
race for women drivers held in the United States. .\.A.A.
rules have hitherto rigidly banned women dri.vers from
automobile tracks in any capacity but now that the asso-
ciation has decided to countenance no more automobile
racing for the period of the war, advantage is being taken
of the suspension of A. A. A. rules.
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MOTOR WEST
February I. 1918
Truck Conquers Yosemite
Fageol Braves Winter Conditions — Carries
Load to Valley and Returns, 440
Miles, in 46 Hours
MOTOR TRUCKS have unlimited scope. They can
compete with anything from a mule team to a
through freight, and win out. Just to demonstrate
that no distance is too great, no grade too steep, and no
road too rough for a well-designed truck, a loaded Fageol
2>4-tonner was driven 440 miles over the high Sierras into
Yosemite Valley, and return, January 5-7, in 46 hours — less
than two days.
The average freight train traveling on smooth rails and
on grades not over 4 per cent covers about 140 miles a
day, or six miles an hour. This Fageol truck, traveling
under all kinds of road conditions, through mud and snow,
over grades as heavy as 30 per cent, and around turns so
sharp that backing was often necessary, carried a capacity
load of freight through the Sierra Nevada Mountains at
an average speed, all stops included, of almost 10 miles
an hour — better than 220 miles a day. During the trip
seven steep mountain divides were crossed, the highest of
which is over 8000 feet elevation.
It is the first time in history that anything of the kind
has ever been attempted. It is the first time that the roads
and weather conditions in this state would permit it. At
this time of the year the mountains surrounding Yosemite
are invariably covered with a 10-foot blanket of snow.
On this trip snow had to be crossed, but in no great
quantities. A considerable amount of rain had fallen.
however, making the soft dirt roads and steep grades al-
most impassible.
The truck which made the trip is designed and built by
the Fageol Motors Co., Oakland. Cal.
Trucks are not ordinarily designed to have both speed
and power — the two work in opposition. Speed is sacri-
ficed as climbing power is gained by gear reduction. The
Fageol engineers have designed a compound gear reduc-
tion which makes possible both speed and power. On the
level roads the truck raced through, mile after mile, at
30 miles an hour. In the mountains on grades as high as
30 per cent the compound gear enabled the truck to creep
along more slowly than a man walks.
To attain the distance the governor was necessarily re-
leased. Thus the motor was crowded at practically its
maximum speed for a large part of the entire 46 hours.
Transmission gears and final drive were given a terrible
gruelling. Frame and body were wrenched and twisted
hour after hour. Wheels and tires were roughly abused.
Radiation, carburetion and ignition of the Fageol truck
were being put through a final test.
Most significant of all, however, was the strain on the
springs. Loaded trucks on mountain roads by choice go
slow. The truck was pushed at all times at the greatest
speed possible under the conditions. The ruts, the "thank-
you-marms" and the corduroys in the mountains at this
time of year are wicked, but the springs on the Fageol
were intact at the finish, due to the patented oiling reser-
voirs that keep them lubricated perfectly at all times.
Sharp turns were made easy and many chucks avoided be-
cause of the fact that the stub fender on the Fageol truck
keeps the front wheel in the vision of the driver at all
times. These free-acting, lubricated springs, together
with the compound gear and the stub fenders were the
real secrets of the success of the run.
2^ TON FAGEOL TRUCK AT THE 8000-FOOT SUMMIT.
TRUCK GOING THROUGH THE BIG TREE COUNTRY.
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February I. 1918
MOTOR WEST
Page 17
One man drove the entire distance without sleep, ex-
cepting only three hours on the floor of the truck body
some place in the mountains the second night out. The
driver, C. L. Butler, of Butler-\>itch, Pacific Coast dis-
tributors for the Fageol truck and farm tractor, had the
following comments to make:
You can talk aeroplane, race driving, or what you like,
but for real excitement give me a truck with speed and
some slipper\' mountain roads. One gets lots more sensa-
tion, even though it takes more time. The feeling of five
tons of weight in momentum establishes a feeling of "I'm
right behind you."
After the start from Oakland, at 8:50 Saturday night,
everything was lovely until we reached Dublin and the
tule fog. There was nothing in the way of light on the
truck but a small gas lamp. We kept the road with the
lights of a touring car behind us; but in the fog the re-
flection was "curtains." so we had the touring car travel
ahead of us, and we glued eyes on a small red tail light —
and prayed. Thank God! no one was putting in a new
culvert. It was quite interesting, — "Blind Man's Buff" in
the Altamont with the new road work under way. And
finally the touring car ahead got out of sight, and a small
boy with a flash light then led the way. He walked — the
truck followed.
After a long time on a short distance we struck the
finished road again and found the car awaiting. We
careened madly down the Altamont pavement, around
curves, in desperate endeavor to keep that little red spot
in sight. But they wanted us to hurry. And so it went,
first the red light ahead, and then for a change the car
behind with their spotlights lighting the sides of the road,
and our shadow a nice black void in front. And a final
quick stop always in pleasant anticipation.
There is a piece of road out past Oakdale that the four
of us on the truck would like to change. The farmers
coming in town wanted a low road — going home they
wanted it high — perhaps three feet above — a split road.
Along we came without prejudice and entirely hopeful
as we stared into the blackness ahead. Perfectly content
one minute, in the next we "kissed ourselves good-bye."
The right wheel took the upper side, the left the lower —
and we to prayer. We had two chances — we could either
stop or go ahead. If we stopped, we tipped over, and that
ended it. If we went ahead, as far as we know maybe we
ran into the river, and maybe we got back on the road.
As it happened we kept moving, were never off the road,
and didn't tip over — but we had all the sensations.
We entered the real mountain grades at Chinese Camp.
Slipping down the muddy grade between there and Jack-
sonville, with the dense fog still closing us in, was un-
pleasantly suggestive of funerals. Just one turn straight-
ened out meant "he rests in peace." But we muddled
through, and stopped at Jacksonville for a cup of coflfee,
kindly furnished by an early-rising resident.
Priest Hill, Big Oak Flat, Groveland, and Hamilton
rolled by in due time. Things were going so well that it
looked like the Valley by noon. Isn't that always the way?
So near and yet so far. The farther we went, the longer
it took.
Xoon found us bucking the steep, muddy grades a foot
at a time. The real way to measure a mountain road is
from the bottom up, with a sixty-to-one final gear reduc-
tion. To get twelve feet ahead — provided there is no slip-
ping back — the motor turns over only sixty times. When
one is aiming at a record, this slow stuff leaves his every
mental fiber pushing from behind, and a mental push has
little effect on a loaded truck.
About this time we had a diversion. Clouds had been
gathering during the morning, and soon they began to
spill their contents in the form of rain. Ordinarily, rain
is no fatal thing. Its absence is possibly more felt than its
presence; but it was different with us — no fooling. Just
one hour's good rain, followed by a nice snow storm,
meant that our Fageol truck would winter in the high
Sierras. Into my mind, already a little foggy for want of
sleep, came a terrible desire to turn and run for home.
Plenty of time, it seemed to me, to deliver that oil into
Yosemite Valley next summer, if it must be done. But
places to turn around are few and far between on those
mountain grades. It quit raining before we reached a
flat, and so we kept on — to final success. How close one
sometimes is to failure I
On we crawled across Crane Flat, then up, up, up to
the summit over 8000 feet above the sea. It was up here
that we met our first snow. We experienced far less dif-
ficulty crossing it than we did in negotiating the mere red
mud on the grades back by Crocker's.
The sun was getting pretty low, and we had over an
hour's drive before the outer mark was reached. Smash-
ing down the mountains with a loaded truck behind in
the semi-dark in the cold, clear air of the higher altitudes
is exhilarating, to say the least. There is a rock on one
side, and a tree on the other some place along that road
that should be spread. As we piled down the grade and
found stopping out of the question, we thought this task
was ours. But we moved neither tree nor rock, and went
our way rejoicing.
W^hen we reached the top of the Big Oak Flat grade
down to the floor of Yosemite \'alley, darkness was com-
plete. Our meager light did better by comparison in the
mountain night. Nevertheless, it was none too bright,
when one considers that just a foot to the right along
that entire grade meant a sheer drop of 2000 feet. I sup-
pose one would be just as dead falling from an upstairs
porch as from Glacier Point, but the contemplation is
far less impressive. Personally, I am certain that I would
have been more at ease had I not realized that the black-
ness just to my right ran on down to the bottom.
But finally we reached the floor of the Valley, and then
on to Yosemite Village. We were greeted with consider-
able surprise, to say the least, by the rangers and natives.
It seemed odd to be compelled to pay $5 for our privilege
of driving those mountain roads for two days and two
nights, but Uncle Sam plays no favorites. We talked over
our roads and the best way out for an hour with the
rangers, and found, by the way, that we could have made
much better time coming by the Wawona route, which
we decided to follow on the return trip.
We reached the Village about 7 o'clock, and a lihle
over an hour later the rangers cheered us on our home-
ward way. Slowly climbing up that tremendous Wawona
grade in the dark after no sleep for Z? hours, was mosl
monotonous. That sort of trip is a wonderful cure for
insomnia. As near as I can figure, I was asleep at the
wheel from Inspiration Point to Chinquapin, or from nine
o'clock to one. Finally my conscience got the better of
me. I had had a weird sensation for hours that maybe
I had already gone over the grade, and all this thing was
in the hereafter. It was too much. I stopped the truck
and the four of us held a council of war. We decided to
put the two boys out of their bed, while the mechanic
and I slept. The boys built themselves a fire a few yards
back of the truck. Their bed — now ours — was the hard-
wood ironed floor of a well-made truck body. The space
allotted was too small for us, but none the less we slept,
and soundly, for three hours. For cover we had a blank-
et, a quilt, and our overcoats. Mountain nights are
mighty cold, and we realized this fully. It started to rain
as we fell asleep, but evidently soon quit.
It was a wonderful sensation to wake out of that dim
past with a clear mind and plenty of chance to drive.
From then on we made time. We stopped an hour at
Wawona for some bread and coffee, leaving there at 6
o'clock Monday morning. Six hours later we were in
Merced without experience worthy of comment other
than a slow, slippery, muddy grade from Wawona to the
summit, and few less than a million "thank-you-marms"
or drain ditches along the road down the Chowchilla
grade to Mormon Bar. Two miles beyond we came to
the new highway grade to Mariposa, and struck a 30-mile
gait for home.
After a lunch at Merced, we started for Oakland at
12:40. Many a touring car driver looked up with sur-
prise as we silently slid past in our fast-going Fageol. We
arrived at 6:50 p.m. On our way home the little device
that regulates the speed of the motor came to the con-
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Fagc 18
MOTOR WEST
February K 1918
SIDE VIEW OF THE TRI TON SEMI-TRAILER, SHOWING BRAKING ARRANGEMENT. VIEW OF UNDER-BODY FROM REAR.
elusion that we were traveling too fast, and promptly pro-
ceeded to slow down to less than 15 miles an hour. We
stopped and fixed it, but only temporarily. From Canyon
Inn to Oakland the mechanic sat on the little stub fender
and held the governor open with his little finger, so we
could continue at the essential speed.
Such little inconveniences as no sleep, no food — or al-
most that — no windshield and lots of weather, had been
overlooked in our one desire to get "over the top," but
I must admit that that bed felt good for the minute be-
fore I fell asleep.
The total elapsed time for the 440-mile round trip was
46 hours, an average of nearly 10 miles per hour. The
actual running time was 3S hours. 15 minutes, an average
of about 12 miles per hour. The 220 miles between W'a-
vvona and Oakland was covered in 12 hours. 50 minutes,
an average of 18 miles per hour.
Melhuish Believes National Truck Show Coming
With motor trucks becoming more and more an essen-
tial adjunct of every business, no matter of what char-
acter, and in every section of America. William Fulton
Melhuish, president of the b'ulton Motor Truck Co..
Farmingdale. I-ong Island, believes that a national motor
truck show is a necessity. In fact, he believes that there
should be two or three motor truck shows located at
points easily reached by l)usiness men and farmers.
Local shows with their motor truck exhibits, and the
success attained by private showings of motor trucks
during the National shows, are going to have their effect
upon sentiment, and before another year there will be an
insistent demand, not only among the manufacturers of
motor trucks, but also among business men, that an ex-
hibit of a national character be put on.
CORNER OF ASSEMBLY DEPT.. FULTON MOTOR TRUCK CO.,
Farmingdale. L. I., showing some of the hundreds of trucks ready, for
delivery. The ideal location of the plant near the Long Island camps
makes ''empties" easy to obtain; water tran*»portation is close at hand,
while drive-aways over the good roads are an < as.\ proposition.
Merits of ihe Tri Ton Semi-Trailer
In these days of the growing use of the motor truck, it
behooves the dealer and user to learn how his vehicle m^\
be utilized to greater advantage in the handling of larger
loads without injury to its power plant.
It is generally admitted that a motor truck will pull
ai)proximately three times what it is able to carry on it>
own frame, so it would seem that in these times of forctil
economy it costs money not to take advantage of the fu!"
pulling power of the truck.
In the two-wheeled Tri Ton semi-trailer, which can ^c
easily backed up and turned around, and has the close-
coupled appearance so pleasing to the eye, positive trac-
tion is assured because the fore part of its frame or one-
third of its length bears, through a fifth-wheel connec-
tion, on the rear axle of the motor truck or tractor
Placing on the rear wheels of this semi-trailer, mechani-
cally oj)erated internal expanding brakes, of the standar«l
motor truck design, controlled from the driver's seat ot
the motor truck, is a mechanical achievement that ha-
taken months to perfect. The brakes and connections arc
unaffected by the rocking, turning and irregular shilling
actions between the motor truck and semi-trailer by the
introduction of a universal joint of original design, placed
in the center of the fifth wheel and through the center
of which the brakes are actuated without lost motion, re-
gardless of the position of the motor truck or tractor in
relation to the semi-trailer.
An interesting detail of construction permits the semi-
trailer to be detached from the motor truck or tractor
without touching the brake mechanism. The brake rod
automatically separates itself when the trailer is detached
from the motor truck. The brakes are provided with
means for locking the wheels of the Tri Ton semi-trailer
when it is detached, permitting loading and unloading
while on the steepest hill.
In many lines of business where the loading and un-
loading operations are lengthy, the semi-trailer effectively
reduces the loss of the driver's time and tie-up of the
motor truck, as the owner can operate two or more semi-
trailers with each motor truck. The semi-trailer can be
backed up in nooks and corners that the long wheelbase
motor truck has difficulty in negotiating, and lends itself
to the efficient handling of bulky loads, as the loading area
can be extended or proportioned to carry the maximum
weight of the semi-trailer's total rated capacity.
The Tri Ton Corporation is prepared to deliver its
semi-trailers in various capacities to be used with motor
trucks ranging from ji to 17 tons capacity. The factor}
headquarters are located at 250 West 54th Street, Xe\\
York City.
Establish Trucking Exchange in Detroit
Relief of terminal and warehouse congestion is the ob-
ject of the establishment of a Detroit trucking exchange
by the Packard Motor Car Co. Owners of motor trucks
are listed at the exchange and when a company re-
quires the use of an additional truck, it notifies the clear-
ing house and obtains the use of an idle machine. Thi>
will help the railroad freight car situation and keep ma-
terial moving.
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February I. 1918
MOTOR WEST
Page 19
The Defiance 1 V2-Ton Motor Truck
It was recently announced that the Turnbull Wagon
Co., had been reorganized upon an extensive scale and
was to market a motor a motor truck known as the Turn-
bull. It has now been decided to call the new truck the
Defiance. The new company takes the firm name of The
Turnbull Motor Truck and Wagon Co., with truck sales
division at Fostoria, Ohio, and factories at Defiance, Ohio.
W. O. Allen, general manager of the Allen Motor Co.,
Fostoria, Ohio, is president and general manager of the
Defiance company. The truck concern is distinct from
the Allen company, but since many of the same men are
interested in both concerns the sales and advertising de-
partments of both will co-operate.
The Turnbull organization has been building heavy-
duty vehicles for 41 years and are thorough manufacturers
with big facilities. For a time all truck manufacturing
facilities will be concentrated on a model of Ij/^-ton
capacity.
The Defiance truck has an exceedingly stout channel
steel frame of 5^ inch depth. The wheelbase is 135 inch,
with 116 inches from back of cab to rear of frame, and
with 44 inch overhang beyond rear axle. Bodies of stand-
ard types will be built in the company's own shops, which
are finely equipped for this kind of work.
The motor is the Allen, four-cylinder, 3^xS inch, L-head
type. Ignition is by a high-tension magneto, waterproof
type. A Monarch Automatic Governor is standard equip-
ment on the Defiance and will be set to limit speed to
16 miles an hour. The radiator shell is cast, built up and
bolted together, an ideal form for truck use. combining
strength and accessibility. (irant-Lees transmission with
S K F bearings is used and the final drive is by Torben-
sen internal gear. A three-plate, heavy-type Borg & Beck
clutch, made especially for truck service, is used. The
springs are semi-elliptic, both front and rear, 42x2% inch
and 54x2y2 inch, respectively. Heavy artillery type wood
wheels are used, having fourteen spokes both front and
rear. Two sets of brakes, both internal and external, on
rear wheel brake drums. Tires are of the pressed-on solid
rubber type, 34x3j/2 inch in front and 34x5 inch in rear.
The steering-wheel is located on the left side. A 20-gal-
lon gasoline tank is located under the driver's seat with
gravity How to the carburetor, which is a Stromberg,
\IodeI M-1. with hot air stove from manifold, and auxil-
iary air control on dash.
The chassis includes driver's seat, full crowned fenders,
running boards, odometer, three oil lamps, horn, jack and
tool kit, and sells for $1595, f.o.b. Defiance, Ohio.
FEDERAL TRUCK WHICH MAKES FIFTY ONE DELIVERIES DAILY.
Oil distribution
that borsett hauled
livery'* — and the
Federal shown in
ProductR Company,
five trips per day
tons. They get 7
The average daily
about 20 ct-ntR per
was revolutionized overnight. It was only recently
the tank wagons. Now demand says: "Prompter de-
oil companies say: "More trucks." The IV^-ton
the photograph is owned by the Texas Petroleum
Butte, Mont. This truck makes on an average of
—fifty deliveries, and covers 45 miles. It carries 7%
miles per gallon of gas and '.i5 miles per pint of oil.
cost, including all items, is $8.10. This is a cost of
mile and $1.0rt per ton.
SIDK VIEW O!' THK DKriAXCE 1 V4 TON MOTOR TRUCK.
Remarkable Short-Haul Work of Maxwell Truck
Twenty and three-tenths miles per gallon of gasoline
is the sensational average recently made by a Maxwell
one-ton truck, carrying 3.205 pounds of Violet brand
shortening, between Los Angeles and San Diego, a dis-
tance of 130 miles. The Maxwell carried its load about $2
a trip cheaper than freight and drayage charges would
have been. Time saved and security against freight con-
gestion, however, arc even more important factors.
The truck made a series of three round trips to dem-
onstrate the advantage of motor truck transportation
over railroad shipment for short hauls, making deliveries
in 50 hours and 15 minutes for the three round trips. A
total of 19,230 pounds were carried by the truck. On all
trips the truck traveled at the rate of about 15^/2 miles
an hour.
Deliveries were made direct to the warehouse, eliminat-
ing the extra handling and drayage charges which would
have been necessary had the goods been shipped by rail.
Shippers consider 200 miles or less a short haul.
Help Uncle Sam Spot the U-Boat
The presence of that sea pest, the U-boat, in the com-
merce lanes has made it imperatively necessary that the
United States Xavy have immediately a largely increased
supply of binoculars, spy-glasses and telescopes, sextants
and chronometers. Heretofore the United States has
been obliged to rely almost entirely upon foreign coun-
tries for its supply of such articles. These channels of
supply are now closed, and as no stock is on hand in this
country to meet the present emergency, it has become
necessary to appeal to the patriotism of private owners
to furnish these '*eyes of the navy."
Any "Motor West" reader having any of the articles
mentioned, and desiring to help the cause, should im-
mediately send same by mail or express to the Hon.
Franklin D. Roosevelt, Assistant Secretary of the Navy,
care of Xaval Observatory. Washington, D. C. All arti-
cles should be securely packed and tagged with the name
and address of the donor, in order that they may be
acknowledged by the Assistant Secretar>'.
Articles not suitable for naval use will be returned to
the sender. Those accepted will be keyed, so that the
name and address of the donor will be permanently re-
corded at the Xavy Department, and every effort will be
made to return them, with added historic interest, at the
termination of the war. It is, of course impossible to
guarantee them against damage or loss.
As the Government cannot, under the law. accept
services or material without making some payment there-
for, one dollar will be paid for each article accepted,
which sum will constitute the rental price, or, in the event
of loss, the purchase price, of such article.
Kettering is S. A. E. President
C. F. Kettering, vice-president of the Dayton Engineer-
ing Laboratories Co.. was recently elected president of
the Society of Automotive Engineers. David Beecroft is
vice-president, and C. B. Whittlesey, trea^iyer. ^
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MOTOR WEST
February I, 1918
The New Liberty Roadster
In response to numerous requests, the Liberty Motor
Car Co., has produced a two-passenger roadster which
has already met with great favor everywhere throughout
the Pacific Coast territory. This new Liberty model has
a wheclbase of 115 inches, and is built on the standard
perfected Liberty chassis. Its trim, modish body lines give
an ultra-smart effect, sweeping gracefully as they do from
the hood to the rear deck to a tapered, rounded point.
The color scheme of the Liberty roadster is a beautiful
shade of bright red for the body, with chassis, fenders and
radiator black and straw-colored wheels. The latter are
of wood, although wire wheels may be had at an additional
NEW LIBERTY ROADSTER HAS SWEEPING. GRACEFUL LINES.
charge of $100. The car is listed at $1350 f. o. b. Detroit.
The up-to-date equipment of the Liberty roadster in-
cludes Collins curtains on both sides — a feature that will
be much appreciated by the practical owner. The com-
partment in the rear deck, which may be locked, is excep-
tionally large, and will permit of the storage of traveling
bags and other impedimenta for a long trip.
The upholstery is of fine-grained, high-grade leather,
straight plaited to avoid the collection of dust. Unusually
soft and resilient springs make for traveling comfort even
over the roughest roads. There is ample leg-room for the
tallest driver, and all controls are conveniently located.
The 23-inch-wi(Ie doors permit of ingress or egress with-
out the slightest difiiculty.
Magneto Holding Its Own in South America
The simple, reliable magneto appears to be holding its
own in Argentina and the country districts of South Amer-
ica. The storage battery is yet a mystery in most sections
of the southern continent and service stations are few and
widely separated. In .\rgentina, especially, about 80 per
cent of the cars sold go into the "campo," or country.
Here under the hard service the cars receive, the battery
is a ready source of trouble. Argentina dealers are there-
fore specifying magneto ignition on imported cars and
American exporters are finding it advisable to comply,
as regards car exports to the South American market at
least.
. Washington's Birthday Race for Santa Maria
Racing devotees in the Santa Maria, Cal., district, the
scene of previous exploits of the well-known Milac car
and Monty Huyck's geared-up Ford, will have another
chance to watch these cars in rivalry on the local track in
a i)rogram dated for Washington's Birthday. Lough-
head's Oakland Six will probably be another contender.
Mention "Motor West," riease, When Writing to the Advcrtistr
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February I. 1918 MOTOR WEST Page 21
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Page 22
MOTOR WEST
February 1. 1915
.de
Shipments Do Not Worry Fulton.
Superior shipping facilities were
sought by President William Fulton
Melhuish. of the Fulton Motor Truck
Co. when that organization located
its plant at Farmingdale, Long Island,
within less than 20 miles of New York
City. Freight conditions throughout
America and especially in the East,
brought on by the war, have demon-
strated that the company chose its lo-
cation wisely, as during all of the
present stress it has been able to se-
cure transportation for its trucks to
every section of America. Due to
the location on Long Island of large
cantonments to which great quanti-
ties of supplies are shipped, leaving
empty freight cars in ever-increasing
numbers, the company has been able
to secure cars at all times and as rap-
idly as wanted. Located on splendid
roads, the company is able^, to hurry
shipments forward and avoid delays
in passing through New- York by
driveaways of the trucks to such cities
as Albany and, to Newark and other
New Jersey •» points. Wharves are
reached easily for boat shipments to
everv part of the world.
* * *
Empire Delivery Unimpeded by Fire.
The fire which destroyed the Indus-
trial Building in Indianapolis on Sun-
day night, January 13th, entailing a
loss of some $2,000,000, destroyed about
three hundred finished Empire passen-
ger automobiles which were stored in
the building. This loss is fully covered
by insurance and in no way hampers
the production of Empire cars. The
Empire Co. has doubled its factory
force and beginning January 14th, the
production schedule was increased to
such an extent that there will be no de-
lay in making shipments of cars.
There will be no interruption in Em-
pire production on account of this
fire and dealers will receive their full
quotas of cars without any delay.
* * *
Jackson Co. Has Large War Contract.
The Jackson Automobile Co., Jack-
son. Mich., will receive a large share
of the contracts amounting to $4.-
000.000 awarded to Jackson firms for
the manufacture of shell casings for
the United States government. The
government contracts will also result
in the reopening of the plant of the
Mutual Motors Co., which recently
closed. Thirteen companies located in
Jackson. Mich., have been given gov-
ernment contracts, the largest indivi-
dual one being recently closed with
the Haves Wheel Co., in excess of $3,-
OOO.OOO.'
TlLclory Qosslf
Bamford Fulton Production Mgr.
Walter Bamford, a graduate of the
Olds company, has been appointed
production manager of the Fulton
Motor Truck Co. at Farmingdale,
Long Island. Mr. Bamford was for-
merly connected with the Detroiter
Motor Car Co. of Detroit. He has be-
come a resident of Farmingdale and
has jumped the production of the
company within a short time to a de-
gree that has enabled it to better take
care of the rapidly increasing demand
for trucks from every part of America.
W. LEDYARD MITCHELL.
New President Maxwell Sales Corp., Detroit.
Kelly-Springfield Tire Dividend.
The Kelly-Springfield Tire Co.,
Cleveland, O., has declared the regu-
lar quarterly dividend on common
stock, payable February L The divi-
dend consists of the regular $1 a share
payable to stockholders of record on
Jan. 15.
* * *
Kellogg Mfg. Co. Head Retires.
George \V. Kellogg, president of the
Kellogg Mfg. Co., of Rochester. N. Y.,
has disposed of his interest in the com-
pany and retired from its affairs. The
duties of president are now being ful-
filled by M. R. Anstice. J. F. Weller
is vice-president and treasurer, and
Josiah Anstice, secretary.
General Motors Profits $12,900,000.
The General Motors Corp.. accumu-
lated undivided profits of $12,9li0.'«s'
for the four months* period ended Nov
30. 1917. This represents, roughh.
earnings of 15 per cent on the corpnr-
ation's common stock outstandins
During the period the company so' :
72,923 cars and trucks, for which the
net sales return was $74,868,000. Thr
number of cars and trucks sold showe*
an increase of 20.055 over the figure
for the same period of the precedini:
year, when 52,868 were sold. At the
same time, net sales for the foi.r
months were $26,484,003 greater than
those for the same period of 1916, when
they amounted to $48,383,997. The
gain in undivided profits in the same
two periods was $3,906,367. an increa^
of more than 40 per cent over the
period ended Nov., 1916.
♦ ♦ *
U. S. Rubber Declares Dividend.
The U. S. Rubber Co.. which in-
cludes the United States Tire Co. a^
a subsidiary company, recently de-
clared a dividend of 2 per cent on it>
preferred stock. The dividend, which
is the regular quarterly dividend de-
clared by the company, is payable Jan.
31 to stockholders of record Jan. 15.
m * *
Barrett With Phila. Storage Battery.
The Philadelphia Storage Batten
Co. has secured the services of G. L
Barrett as manager of the Southwest-
ern Division and he will be located st
2605 Locust Street in the Coliseum
Building, St. Louis, Mo. Mr. Barret:
was formerly president and general
manager of the Willard Storage Bat-
tery Co.. of Texas and has been locate^l
in Texas for two and a half years
handling the southwestern distribu-
tion of Willard Storage Batteries.
4c # «
Mitchell Elects Directors.
The Mitchell Motors Co., of Racine
Wis., recently elected directors for the
new year. As the directorate no;\
stands it is composed of D. C. Dur-
land, R. C. Rueschaw, R. C. Schaflfner.
Moritz Rosenthal. R. M. Owen. H. f.
Halle and A. P. Warner.
« ♦ «
Benjamin Heads Saxon Sales.
H. S. Benjamin has been appointtti
sales manager of the Saxon Mon>r
Car Corp., of Detroit. He was form-
erly connected with the National Ca^h
Register Co., for whom he was a star
salesman. In his new position he wiH
have charge of the aggressive sale->
campaign planned by the Saxon com-
pany.
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Februaiy I. 1918 MOTOR WEST Page 23
DRIDEK— With the Leather Finish
DrIDEK. with its leather finish, is an entirely
new creation, based on many years' experience
in furnishing tops and upholstery for the majority
of the cars that have been put on the market.
DrIDEiC looks as well as the best of leather.
The distinguishing features in the wear of
DrideK are: that you cannot scratch the finish;
that it retains its color until entirely worn out;
and that it is absolutely waterproof.
The product is unquestionably superior, and the
price is within the reach of your specifications.
Made in black and many attractive colors.
Send for samples and price list.
L. J. MuTTY Company
BOSTON^ MASS.
SCOVEL IRON STORE COMPANY, Pacific Coast Agents
SAN FRANCISCO and LOS ANGELES, CAL.
Mention "Motor West," Please, When Writing to the Advertiser _^
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Page 24
MOTOR WEST
February K 1918
S K F's at K. C. Tractor Show.
At the Kansas City Tractor Show.
February 11-16 the S K F Ball Bearing
Co. will exhibit its radial and thrust
ball bearings, as applied to tractors.
Models have been prepared to show
the bearings in motion and to bring
out their exclusive features. The
S K F exhibit will be in charge of
Robert C. Bylor, assistant advertising
manager. Other S K F representatives
in attendance will be S. B. Taylor,
vice-president; C. R. Mabley, manager
of the Automobile department ; and
J. B. Castino, F. J. Rider, J. C. Long.
C. C. Walsh, A. J. Gillespie, sales engi-
neers.
♦ ♦ ♦
Marsh, Elgin Scout, Enters Army.
Continuance of the scouting trip of
the Elgin-Six National All Trails
Scout car is a question of securing the
right man for the command of the car.
The Elgin-Six, with Roy S. Marsh as
scout master, brought fame to the
Elgin Motor Car Corporation and its
product through the success attained
in making the trip of over 6,000 miles
with every part sealed. Mr. Marsh
has entered the army, and if the work
is to be followed up, a capable sub-
stitute for him will have to be found.
* * *
Collins Resigns From Jones Co.
R. D. Collins, vice-president of the
Jones Motor Car Co., of Wichita,
Kan., for the past 14 months, has re-
signed from the company and will be
succeeded by a man well known in
the financial world. Mr. Collins' re-
tirement from the Jones Co. will not
disrupt the company's plans in any
way, as the move has been in contem-
plation for some time.
Acme Truck Sales Conference.
The general factory representative
of the Acme Motor Truck Co., Cadil-
lac, Mich., gathered at the factory last
month for the annual Acme sales con-
ference. Representatives from all over
the United States were in attendance.
The daily sessions presided over by
\V. A. Kysor president and general
manager and C. J. Helm, sales man-
ager, were devoted to the exchange of
ideas centering about the "proved
unit" idea of the Acme. Acme sales
features, improvements, and the Acme
outlook for 1918 were discussed. In-
cluded in the list of manufacturers rep-
resented were the Timken-Detroit
Axle Co., by W. H. Xash ; the Conti-
nental Motors Corporation by J. (i.
Painter: the Ross Tool & Gear Co.,
by S. L. Bradley, and the B. F. Good-
rich Co., by P. Opper. Of importance
to the Acme representatives was the
300 per cent increase in Acme produc-
tion during the year 1917. Quotas
were established among the represen-
tatives calling for more than double
the number of trucks manufactured
in 1917.
♦ * *
Will Assist Cassidy Co. Head.
Gregory F'lynn has been appointed
assistant to the president of the Ed-
ward A. Cassidy Co., of Xew York
City. For the past seven years he has
been sales manager for the Rajah Auto
Supply Co., of Bloomfield, X. J.
♦ ♦ ♦
Chamberlain With U. S. Truck Co.
Announcement is made by the
United States Motor Truck Co., Cin-
cinnati, O., of the appointment of C.
B. Chamberlain, formerly of the
(iramm-Bernstein Co., of Lima, O., as
general purchasing agent.
Parke Elected Olympian President
Fred K. Parke has been elected presi-
dent of the Olympian Motors Co., the
new title being an addition to that of
general manager, in which capacity he
joined the company last summer.
Other officers elected at the annual
directors* meeting were William Pass-
more, vice-president and treasurer:
C. E. Callender. secretar>' ; L. P. Helm,
production manager; and St. Clair
Couzens. director of sales and adver-
tising.
♦ ♦ ♦
Bosch Magneto Co. Sales Conference.
The annual sales conference of the
Bosch Magneto Co.. has just been con-
cluded. Daily sessions were held at
the executive offices in Xew York City,
and both main office and branch execu-
tives were highly optimistic concern-
ing the outlook, especially in view of
the present excellent position of the
factor>' in the matters of labor and
material. F. D. Xorman, superinten-
dent, outlined the present favorable
conditions obtaining at the works.
♦ ♦ *
Heads Retail Overland in Denver.
C. A. Tarbel has been appointed re-
tail sales manager for the Willys-
Overland Co., Inc.. Denver. Colo.
During the past eight years he has
been advertising and sales manager of
the May company, a leading clothing
store in Denver.
♦ * ♦
Will Cover West for Splitdorf.
\V. J. Mclntyre has been appointed
factor\' engineering representative by
Splitdorf Electrical Co., Newark, X.
J., and will travel in the Western terri-
tory. He has been connected with the
Splitdorf engineering sales forces for
a long time.
I
I
•A
I'l' f'
I WO VIKWS OF T}IK NKW ASSKMHLV DKFAKTMKXT OF THE WISCONSIN' MOTOR MFG. CO., MILWAUK?:E. WIS.
I'll fli»- iutTfii^v in <apilal ntork t<» $ 1.0(10. (M)(), the Wisconsin Motor Mf)f. Co.. Milwaukee, announces the completion of a Inrge addition
/*..ir,' i)t.t «| fnairily f«»r tin- a*>s«'tnl>Iinjc of motors. Tliis addition includes a sub-assemldy and tinal assembly department, in addition to a
1/ d< [»,ii iFFHTit and stock room. Total flctor space is 4M..'rJ0 square feet. Tlie nsseml)ly departments have a floor space of '2S.O(»3 ftquare
I h» old n*»Kiinl)ly department lias b»M'n converte<l into a machine shop. Also a biass ftmndry having 3,000 square feet of floor space has
h» »n cr«ctcd by tlie c<irripany. These new buildin;rs <|uadruple the capacity of the plant. They are modern in every way — well
if,d \*<ll \ .•ritilat.<l .iiid fitted out with the most modern equipment.
IN fjorjiil K\Mtcrn has been in»italled in the final assembly department. The motors are picked up from the assembly stands with elec-
.i-fH iifid cf.nvc\fd direct tr> th»- testing department. This department, which is a recent addition, is electrically equipped throujrhout.
i»^t j^fiiofl has an iFuliviflual electric motor k'«'nerator unit. When u motor has been completed in the assembly room, it rocs to the t<»st
wri»r«- It i« run in with cb-ctric jxiwcr until it is sufticiently free to run under its own power. After this it is run under full load for
I \,i>'irn, Th'-n it in hoisted by an el.ctric crane of the monoiail type and taken to the final inspecting room. Here the motor is com
/li' >i»H« riiMcd aFid all movinif paits ar- thoroujrhly inspected and adjusted, .\pain the mot(»r is placed on the test stand and ts run
hours, after uliwh it in Mad\ to tie shijijied.
I ;i<ldifiofi t<i other improveriniitH. a new sprinkler system has been installed throughout the plant. .Mso a new
4r»rMtafor has been completed. A l..ru'c n-- v oOirc iiiibli:': is row 1 «inp planmd
ow» r plant with 3oo
Digitized by
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February 1 , 1918
MOTOR WEST
Page 25
Regular
for
Maxwells
AC
Titan
Maxwell Owners
Does your motor always hit on four?
Do not blame your carburetor, or your ignition
system, or your valves if your motor does not per-
form as it did at first, but look to your sparkplugs.
A set of AC Titan plugs will make your
car run more smoothly than it ever did
because it delivers the entire spark instead
of losing most of it through the insulation.
SPARK PLUGS
Champion Ignition Company
Sole Manufacturers Flint, Michigan
HERZ PLUGS
''Bougie Mercedes"
LAW OFFICES
FBEBLE. McAULAT & MEIOS
IIBST NAT'L BANK BLDO.,
NOBTH TAKIMA, WASH.
E. B. Preble
Qeo. F. McAulay
Leonard O. Meigs
Ilez & Co,
245 W. 55th St.. New York.
Gentlemen: I own a 4-cyl.
T-pastiinKtr. 1914 model, 45
h.p. White automobile »*hith
haH hk-tn in continuous opera
tioii since it was tui iu>d out of
the factory and which still has
in it a stt of Herz Plugs that
came in the machine. I txpect
to lun the cur uTuther ten years
and r<'HlizinK fiat an accident
may happ» n to the plu^s any
time. I want to have a couple
of y<iur plujis on hand for use
in 1 ni. rKenci( K. I tri«d t) buy
tliiui at a local d(iil»t'H and
was told that ti.ey \.erc no
l<ini;< r olitaini.ilc \n this coun-
try, and it was (»nl> wliiu* lead-
ing the 'Litctary ni^rcst"' to-
(]<iy that I ran acros.s your ad-
vt rtinenu'Ut.
I would like you to send me
a couple of the plugH to fit the
rar ai>'»v<- m. nii tn« (1. s» nding
mc a bill fo'- t'l" siiin»\ ^ \vi"
remit promptly upon receipt of
th m.
Yours very tiuly.
(Signed) LEONARDO. MKKJS.
I HERZ & CO., 245 W. SSth St., New York |
Number 102,
the Sunset Limited,
is a fast train
— Lfavcs Los Angeles at 8:30 every morn-
ing, arrives New Orleans in 57 hours and
30 minutes — only two nights on the road.
Connection with fast train at New Orleans
for New York makes the journey only four
nights from here to New York. Also con-
nects with Southern Pacific steamers for
New Yoik and carries through tourist sleeper
daily to Washington, 1). 0.
The SUNSKT EXPRESS. another
good train, leaves at 3:.'iO p.m. daily
SOUTHERN PACIFIC
Ticket Offices
212 West Seventh Street
606 South Spring Street
Pacific Electric Bldg., Main Lobby
Station — Central Avenue at Fifth Street
Phones: 60641; Pico 2000 — Day or Night
Sfe the Apache Trail
Mention -Mdior \V«m." IMchmo. Whm Writinj; to the .\dvertiser DioitiZGCl bV
^
r<iiif ih
MOTOR WEST
Fcbnorr
»i*:>» » t \ I .J I » ,. ,r.„» I,.
ff>' X r» . }.. •. »K . ». .M,.. » ,V'».,j
^fi ^ } V K» n» r; ... j^ \\ ,<?,
K.*f.* K C ^ ' ^ ^" ^* ^'*^ h^h r»'.
t-t»f» I ♦•♦ ♦>» >..»^,»» ^^ ..if ^ IJm»j« Mi'h*
*,»., I.. .. .^ ♦ . >, . I.^s .> .1 \ hi. »|»
ft'r V- -MP MM »»r< » A... .» Nv I • !•
^^» ., » ,» *•' ,, .»,< -tUlt ..»^^»» I ..M I.M l» I
•ft t y r f ♦•»♦ ,- .M.|.»rn J >» »♦. n 'li l»*
««)« .-Nm.^. ♦♦♦ U» . |. fs>..M»M I i.f »hr
»««'tM M*' •». mI> fl* \ ill |>»).|»»MI»n»
X*'**t)'tt *»*^.f.^ . . t »■ •♦II '.mI k, !,«•»♦
■iM ♦ ,MM^ i >♦ .f < . ». .im» u*>> ri i»»
^ N\ » J.' * ^ .. I U' I ..I. „.,u» ^ •.
♦♦*♦»♦♦•*» ^Mt.^^ > .J."! (mU iMtl j£»t i^i.^.
I, .1.1 o.^.Im,.. ,»» I »*>K.t <t«»«Mltv U
Um 4I |« »♦..! >MM |i»>>lH|l^, »ttlt M»»«H
y*m < «J. II Mm. tU^.it Nt n > t.lk
\^ l^, '♦•. I ♦» Um ». >i ♦» h .>MM..» \ I
IK. .lit .■ .i iU. I'm- .U. I M« t^M.M t»l
^Kf t • li «, .'. » i M i '. ..i >J»u li I V <«M
H»*l I i* I » ' ^ »♦♦♦•» ».^. I IS. Il.k •«!« J Mt
^U ■ M ..» ♦ Im..» V tJM'M.M^^ ^.M» I »•♦»♦
«k «i «l
».<l ♦»..,'•> i». U, < iot J U> t Ui I I
u »i.l \ V ♦.v'.U V ' o \ »v N .'.Iv
V lU « » » U. Ms » . -^.;», »i :» <» .1 u N * «.
kii, \ . . ^ • » .. 4» . ;k» . ' .»».MiU < , Mt
» >. \ .*.*.! .». -v .|> • .. os«.»
S^lden Head Thanks Hit Staff.
s. : :. ., I '.». k ^j'*-< i It k'K->.*N*rr. \
\ hi< <♦ f>« \'.»ti>f \N ♦^•" a C'»;,\ of
.» I.. »..»«»..; \i»pr»-4' i»'ort * in whch
h. »% r.'». < rh»- ;'h» tionirn li *i|CCl'"«.^ of
»>»' <-ot?f|>tfi> to Mir c'>f?i^*»H«l r'fort
of r,»r> 01 »M »n«l or^ nn/.itioTi lh.it
hi< «. •»'»» ril».i»» 4| a <h%T\, ho\%fvrr. KiriCf
• »r <»MiII Ml lh«' hnfl'hrii^ afi«| *i*lhn|{ of
^kI'Km »rink* * Mr < .orilur? .intioiincc^
• lit» Ml or«lir »o riovt ;4titti.-»p.itr4| »|f-
MiiM.U htt »hv v»ir I'JIH. h^nntrul h.is
ilr* i<l% !»*•♦ M hmki-n hir .in *'\tcn<ion
tM ihv 1*1 lilt t* l.tr^r .»kcim .»* the prcs-
» »»t l»M»MrM^'5. I hi< .nMition t»» to he
<MMi|.U»nl thniit M irvh Ut. nhvn the
MM|t)..HM V^lII l»4- 111 ,1 |H»<*ltH>fl to tItlllMe
• u TJir Miii)Mtt
« « «
DtumiHrlman tv Aasist Hudvon Sales.
\N I I ^mitijHltti.iti h.i«* hccn ap~
l»4»MiU»l .I*"*! *i.iiit "mlc* tti.itMjcvr tor
itu IIm.Umii Mi.ho- i, .If Co.. l>i'tn>it.
Il« v% i* ivvxioiv cotttn-otvil wtth the
I l^^»M MoiMi- ^ ,i»- (0,. i, Inc iiio, as a^-
41 »» oM c»Mr»-il ut.m.ix'vt- I'lmr to tlliN
tt» litpMrxJ { loHii vN|»vMi'ncc in .into-
i«M»l.iti ^»Uk Willi I Itv- I o.MiT. Olil^nio-
'••U- iHtl ^ tt.t'irtv'ix c<'inp»tit>w
* -Ik «
K.%H,it^ Pit^Kttj Urttbiti M^tt^n TinadL
M 'I lVoM'% "UKuUni M\y\ iivnvril
to itMc\ 1 tu t 'iv Viitivun '"'fill- k\»n»..
• 'U .^x M\ » \. 'I».»u t;v nivnt xO • itv I 'TtfV*!
^' '*"* X * • Mv < V •». «. .« no '\ ;;»io"^.
^« V '» ' ♦ » V 'i\ \\ v'ointvv * -vtii Xltta•^
• •V^ ^ '*» ' 'tlv»vi s»| -tv V"^;M»lt^.^,'' »l \
> • *\ M • « \ . o ; v'n t o"n'n x^'vuM* t!
vjv*>v«n* >l|vnvn^ V*^**iT»t *^vtu«nuSk
No More R. R.
:h'j raiiroA :-. ^.r. : ■»:-=: i*e itr:"-'
.»*»••!> o! the co-Tt:-:iir:-ce ^t -
that through oc:ra_ actiot3. oa irr-r
or the 1^0. em met: t- the carry:*.
trtMtjht on ^hort hinls by the ri '
v%'Ii be done a'*a.y with, m the •:
of Forrest J. Alvin, ^neral mi~-
of the L'niie^i States Motor Tr-- :».
He feels that the enforces! ---
trucks for freight carrying zm t
part of the L'nited States, m-r^i"
consequent demonstration of th<r -
liability, will bring remarkable
ne*is to the manufacturers.
« • «
Mason Tire Co/s New Office Bmlffe-
The new office building of
Mason Tire 4 Rubber Co.. Kent.
IS rapidly nearing completion an«i
factory offices will be tnstalletl m
new building in a very short time-
building will contain private offices : i
the executives, a general office, ar ' 1
the basement, a prinring plant t'> li-i'^
die Mason pnnting. The port:*-"- I
the factory- building now devote-: i
orHces will be j^ven over to rhe m-^r .
tucture of tires. The Mason hn^—- 1
has increased -^o rapidly 'hat z - i
been ditixcult to keer 'ip. .n seen—- ;
new S'^ce. w^th rhe increarr^- n _
nesi?. • « «
Tdils Bgm Scorn: Ca- 3lar?:
^'le '-"lirn .^lotnr _' ir _ •'— — ^
M C!iic;ii:n. 'i,i> >>Ti.-.. 1 ,^^zi -
ic^*Tt:\e »r 'He ~t^^ ' :: ~ £_«r-~ ^
\ r*«»nua ^ ^ ''~::'^ St' 'iz ' ^r :•
"\v i«nt--io" — :!' -*: •■*'•-. z-
\\'\ <c'»"- ' i .>r'LT « - _r- ■
i " •.. -t'-: ' •'" '
» \ \
V A.
' • ^- 'V N
'» \
~ "MiOL '**«rw» Vitir '♦-issir ^-^sl:
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ebniary I, 1918
MOTOR WEST
Page 27
Williams S
• It
tlight
fi^tir Viat of WlUianu Spotlight
TWO SIZES (« AND 7 INCHES)
Model A, $9.00 Model B, $10.00
Has adjustable control to comply with require-
ments of the lighting laws of all States. May be
used for either left or right side of windshield.
Detachable for Trouble Lamp or for lighting
camp at night. Has inclosed dust-proof and
water-proof switch.
We sell through jobbers only, and are
represented on the Pacific Slope by
HUGHSON & MERTON, Inc.
Los AngeleSy San Francisco, Portland and Seattle
MANUFACTURED BY
WILUAMS MFG. CO.
310 North Flower Street
SANTA ANA, CAU Detail of AdjtuiMt Control Feature of WilUarM Spotlight
Use Motor West
^ Every Eastern automobile or accessory man-
ufacturer can help his Pacific Coast representa-
tive increase his sales by a liberal use of the
advertising columns of MOTOR WEST.
Q Coast dealers and factory representatives
should insist on the factory folks giving them
the same advertising support in "The Motoring
Authority of the Pacific Coast" as is accorded
the Eastern and Middle Western dealers and
representatives in the motor trade journals
published in those sections. Otherwise the
dealers and representatives here, who pay their
proportionate share of the expense of adver-
tising in the Eastern and Middle Western jour-
nals (and incidentally receiving very little ben-
efit from it) are paying for something they do
not get.
THINK IT OVER!
"The Light That Shows the Road"
M
^ SAFETY HIST— NY AN SftH
md\^^
V Complies with the
W California State Law
without interfering
with its usefulness in
^ reading house num-
M bars, road signs, etc.
For sale by all Job-
bers and Dealers of
Automobile Accesso-
^^^^
ries.
2fS413
S & M LAMP CO.
117 W«st 36th Pl«e«
UOS ANGELES
OLYMPIATM
One Hundred Percent Car
Write for dealer proposition
4'Cyiindmr Touring Car
$1085
f. o. fr. Pontiac
I
OLYMPIAN MOTORS COMPANY, PontUc. Mick.
Mention "Motor West," Please. When Writing to the Advertiser
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Page 28
MOTOR WEST
Febraary I. 1918
ew Things in the
Accessories Held
UTILITT HEATER IS ORNAMENTAL
FOOT RAIL,
The Utility Protected Heater avoids the
danger of burning shoes, clothes or wraps
in the car, which is frequently present in
the ordinary car heater and which offsets
the comfort gained by warming the car
iu cold weather by utilizing the heat from
UTILITY HEATER ATTACHED TO EXHAUST
the gases leaving the engine. A conveni-
ent valve regulates the heat, shutting it
completely off as in the summer season,
and during cold weather making it possi-
ble to secure just the satisfactory degree
of heat in the car. In appearance it is
an ornamental foot rail which radiates
heat a«d takes up no extra room in the
car. T^ Utility Protected Heater fits all
«affs Aii4 i0 sold, complete, for $15. The
Utiiit|r Junior Heater, a smaller size for
Fffci -^ars, is sold, complete, for $7.50.
They are manufactured by the Hill Pump
Valve Co., Chicago, 111.
KELLOGG ENGINE-DRIVEN TIRE
PUMPS.
Modern automobile equipment that does
not include a mechanical tire pump is an
anachronism. All first-class cars have, or
should have, these handy, compact labor-
savers. As a matter of fact, there are
now at least two-score cars whose stand-
ard equipment includes a Kellogg engine-
driven tire pump. It is worthy of men-
tion that in 90 per cent of the cases where
nianutacturers inclu<ie an engine-driven
tire pump in the regular equipment of their
cars, Kellogg pumps are the ones speci-
fied. These handy and comparatively in-
expensive devices are made by the Kellogg
Mfg. Co., Rochester, N. Y., and whether
driven from the transmission, the front
end of the crank shaft, or from any other
portion of the motor, are dependable and
ready for use at all times.
Kellogg pumps are so designed that they
cannot spray oil with the air, and yet all
moving parts are plentifully supplied with
lubrication. To give an idea of the care
with which the parts of Kellogg pumps
are made, cylinders, pistons and drop-
forged crankshafts are ground to size
within limits of one-half of one-thousandth
of an inch. Pistons are fitted with special
air-tight rings, and both intake and ex-
haust valves are of the poppet type, in-
suring maximum efficiency.
The illustrations show some methods of
installing the Kellogg pumps. Tne Ford
type, which is also suitable for the Chev-
rolet, costs $13 complete, and may be at-
tached in 20 minutes without interfering
with the starting system or removing the
radiator. On the Chevrolet the pump is
bolted to the electric starter bracket. The
crankshaft drive type which is specially
suited for Overland Models 75 and 90
Country Club and all Dodge models, is
listed at the same price. Equipment for
larger cars, complete, costs $16.50, and
with each pump come diagrams and full
instructions for installing, so that in many
cases the owner himself, if he have a little
mechanical ingenuity, can do the work.
COLUMBUS VARNISH CO. FREE
WINDOW SETS.
The Columbus Varnish Co. announces to
the trade that its 1918 window display
material containing six pieces to the set,
such as signs, hangers and streamers, are
now ready for distribution to accessory
jobbers, dealers and garages as well as
hardware stores carrying automobile ac-
cessories. Dealers carrying Peerless Auto-
mobile Specialties and not having received
this material should write at once for this
set; it is free to all.
RAYFIELD COUPLING FOR MAGNETO,
GENERATOR AND PUMP DRIVE.
The Ravfield Coupling is the latest pro
duct of the Geo. D. Bailey Co., 1120 S.
Michigan Ave., manufacturers of Bailey
Ball Thrust Bearings, which replace plain
thrust washers at the left (gear) side of
the Ford car or Chevrolet 490 differential.
BAILEY'S RAYFIELD COUPLING.
This Coupling is adaptable to all magneto,
generator or pump shaft drives and is simi
lar in construction to the Oldham type, ex
cept that it has an automatic spring take-
up for wear and to prevent noise. About
twenty-five of the largest motor car, truck
and automobile engine manufacturers have
been testing the Rayfield Coupling for
several months with satisfactory results
in every case. One thirty-second of an
inch is allowed for, but manv tests cover
ing from 25,000 to 30,000 miles have shown
a wear of less than .005.
AN UNIQUE ACCESSORY FOB ALL
<JARS.
The Metal Specialties Mfg. Co., 338-52
North Kedzie Ave., Chicago, has placed
on the market the 3P Double Outlet Y
Plug. Socket for automobile dashboards.
This article has already demonstrated its
usefulness and merits to many automo
bile owners. Unlike the straight plug
socket, the little member of the well known
I^resto accessory family is made in a V
SOMK rvl'KS OF KKLLOOG KNCilXK-DKIVKX TIRE PUMPS — (Left to ripht) Typical motor installation:
Chrvroht ; nhaft drive for Overland and Dodpe; typical transmission installation.
motor drive for Ford ond
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February 1. 1918
MOTOR WEST
Page 29
HOTEL ST. FRANCIS San Francisco
Cmnimr of thm City' a Lifm and Color
EUROPEAN PLAN FROM 32.00
MAnatf«inent - James Woods
P1.EX
THE ORIGINAL 4-WHEEL DRIVE TRUCK
M.'ntion ••Mot..r W.st."' Please. When Writinu' t(» the Advertiser Digitized by
Google
Page 30
MOTOR WEST
February I, 1918
lllllllllllllllllllllllllllllllllllllllllllllllillllllllllllllllllillllllllilllllilllillllllH^^
lllllll"'.,il',
'J.' ' ;>!iiiyiiiiiiiiiiiiiiiiiitiiiiniiiiiiDiiii:iiiiiiiiiitiiiiiiifl
aTB Stop Rear Axle Trouble STb
BAILEY BALL THRUST
BY
INSTALLING
THE
£▼617 BftUey Ball
Thmit Bearing
Goarmiiteed.
At Left (Gear Side) of Ford and Chevrolet 490 Differentials
TO REPLACE FLAT THRUST WASHER
Bear axle breaks and diAcnlties are caoaed chiefly by the flat thriist washers at left (gear
side) of differential wearing tbln and causing drive and iiinlon gears to get oat of mesh. These
flat washers, having but a sliding contact, cannot help but wear thin — creating great loss of
power and wear and tear on entire car.
Bat the BAILEY BALL THBUST BEABINa made of carefully heat treated materials
and containing eighteen V^-inch hifithest type balls, cannot wear thin, hence they keep gears
in proper mei^ make them ran smoothly and last indefinitely.
The Bailey bearing, by reason of the things it does, reduces friction in gears, consequently
conserves power. Having a capacity for six times the maximum thrust,
every bearing bears an unqualified guarantee that it will "stand up"
under all conditions and hardships.
Dealers, repairmen and garagemen quickly recognized the advantages of a bearing of this
type, and the profitable replacement business, as well as added prestige by installing Bailey Ball
Thrust bearings.
Those not already carrying the Bailey in stock will promote their own interests by conmiuni-
eating with any Coast Jobber for further details.
Sold through dealers and Jobbers only. List price, $3.75.
GEO. D. BAILEY CO.
I fllft 1116 S. Michigan Avenue
Chicago, 111.
An Exact Baplaoe-
m«nt. Fita to a
lOOOtli
part of
anincli
8Tb
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiuiiniiiiiiiiiiiiiiiiininiiiiiiitiii^^
shape. This shape converts a single out-
let into a double outlet. By using this
Y plug socket the owner uses his single
dash lamp socket for two purposes at the
same time; for example, one side of the
plug may be used for spotlight and the
other side either for an inspection lamp,
regular dash lamp or cigar lighter.
NEW Y PLUG SOCKET. AND I'LUG.
The Presto V plug has a Standard Edi-
swan type plug connection on one end
which can be plugged into any dash lamp
socket oil the dashboard of an automobile.
The Y plug is neat and ornamental, with
the exposed parts handsomely nickel-
plated. It is made in three styles, — double
contact, single contact, and double to sin-
gle contact.
DEFENDER LOCK PROTECTS FORD
COIL BOX AND CAR.
Every automobile thief knows that if
he can open the coil box of a Ford car
that he can start the engine without a
key, even though the ignition be locked.
He realizes, too, that if the coil box is
locked and a positive circuit-breaking lock
is used, the car cannot be starte<l or the
coils stolen. The Defender Auto Lock,
manufactured by the Defender Auto Lock
Co., Marquette Bldg., Detroit, Mich.,
locks the coil box in such a manner that
it cannot be tampered with and at the
same time does not change equipment, ig-
nition or wiring in any way. The De-
fender key gives easy access to the coil
box for adjusting the vibrators and the
lock cannot be broken with a hammer. It
is equipped with an intercepting switch
blade which guarantees against starting
the engine in any manner while the key
is removed from the lock. Using a screw
driver, anyone can install the Defender
Lock in less than ten minutes. The price
is $3.50.
Insert Linings stop the rattle by stopping
the slipping. The round pieces of cork in
serted in the imjwrted fabric are claimed
to grip and hold at the slightest pressure.
The corks are somewhat thicker than the
fabric itself and protnide beyond it, mak
ing the first contact witn the transmission
drums. Claimed records of 40,000 and
FKBRUARV 15TH ISSUK OF
MOTOR WEST
will be the
"PACIFIC SHOW NUMBER"
ADVANCE CORK INSERT TRANSBOS-
SION LININGS FOR FORDS.
Advance Cork Insert Transmission Lin-
ings were originated to make the plane-
tary transmission of the Ford car easier
and more efticient in operation by doing
away with the slipping, jarring and chat-
tering of the Ford when the brake is ap-
plie<l and when either low or reverse
speed is put on. The direct cause of thi«*
condition, which most Ford users endure
as being a natural evil of their cars, comes
from sli]»pery transmission linings. They
get as hard and p(dishe«l as stri]»s of steel
and fail to grip when pressure is ex-
erted on the control pedals. The Cork
M.-nti..n 'Motor West." Phase. When Writinp to the Adv,
CORK INSERT TRANSMISSION LINING.
.lO.OOO miles with Cork Transmission Lin-
ings are covered by affidavits sworn to by
the manufacturers, th^ Advance Aiitomo
bile Accessories Corp., of rhicago. They
are sold at $3 per set of three. Another
Ford accessor^' produced by the same com
I»any is the Advance Cork Insert Fan
Belt. Here the cork inserts perform the
same function as in the transmission lin-
ings — they stop the slipping caused by the
fan belt becoming oil and water-soaked
and dirt and dust -laden. The Pan Belt is
sold at $1 for 1917 Ford cars and at 85
«M«nts for earlier models.
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February 1. 1918
MOTOR WEST
Page 31
1 AMCC <<IJ C*^^ 1\C*V EasUy Operated. Yoa Keep Clean.
i^/\ilE4 O O-V^ J/\V^I\. Absolutely Dependable.
PLACED
OPERATED hy one hand from end of handle
REVERSED
Absolutely Dependable.
HANDLE IS JOINTED IN THE MIDDLE FOR
STORING AWAY
No. 14, Lifts 1800 lbs $4.50
No. 16, Ufu 3000 lbs. $6.00
At All Supply Stores, or Prepaid to You
Upon Receipt of Price
LANE BROS. CO., - POUGHKEEPSIE, N. Y.
PHOHB:
Main 4068
PHOHB:
A-4062
AUTO AND TRUCK
SPRINGS
WHEELS. BUMPERS
FORCINGS
WWltsale^^^^^^^
^
^^^^^
UNITED STATES SPRING CO., Inc.
Successors to A. «k F. 8PBINQ CO.,
1120-22 Soath Los Angeles Street, LOS ANaELES.
A
PEX
Motor Oils
THE HIGHEST POINT OF EFFICIENCY
Gasoline "with the Punch"
PUENTE OIL CO.
Oldest Refiners and Producers on the Coast
BE UP-TO-DATE ON TIRE CARRIERS
NEW ERA SPRING ft SPECIALH CO.
The strsp kinds sre ob-
solete snd unsightly.
The Sly interchsngesble
— Ford or OheTroIet
quickly — nestly does the
trick — tske sny cssing
or demountsble — cost no
more. Beware of imita-
tions. If your Jobber
doesn't list, write us for
complete catalogue — of
real Carriers and "Bet-
ter Springs.**
1190 Hamilton Ave.,
Grand Rapids, Mich.
MORE POWER - LESS FUEL
QI T ni r* SERIES PLUGS are the only spark
0%J'UIKJ plugs that produce TWO SDlCnL.
TAKEOTJS SPARKS in each cylinder when connected
with the ordinary plug. The two opposed sparks
ignite the mixture at two points at once. This
burns the gas more than TWICE AS FAST, result-
ing in a wonderful INCREASE in POWER and
GASOLINE MILEAGE, and WITHOUT ANY
CHANGE IN THE PRESENT EQUIPMENT.
Free booklet, "How to Get More Power.** Write
for it. Please mention car.
CHANSLOR & LYON CO.,
San Francisco, Los Angeles, Fresno, Oakland,
Seattle, Portland.
WEINSTOCE; NICHOLS & CO.,
Sao Francisco, Los Angeles, Oakland.
SUPEBIOB MOTOR POWER 00.,
38 Irving Place New York
^IR— THE GRUSS AIR SPRING
Speed you may have, with comfort and safety
and without racking wear. The million hammered
road shock beats upon elastic air and spares nerves,
tire fabric, chassis and engine, when the car is
Oruss equipped. The tire saving alone to the
heavy car is startling — a full half. The Oruss
lends economy to luxury.
1918 HUDSON SUPER-SIX EQUIPPED WITH GRUSS AIR SPRINGS
THE LUXURY SHOCK ABSORBER
CARTER & VANBERG
SERVICE STATION
775 Towne Ave. Broadway 8306 Lot Angeles
Google
Mention "Motor West," Please. When Writing to the Advertiser
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MOTOR WEST
Febnmy I. 1918
CLYDESDALE
I
Motor Trucks of % Ton
to 5 Ton Capacity
THE CLYDE CARS CO^ Clyde, Ohio
PISTON SERVICE
Light Weight, Any Make
Cast Iron Pittoos
Are the BEST by TEST
FINISHED
SEMUFINISHED
or ROUGH
I.ARCKST PRODUCERS IN THE WEST
H. JAHNS AUTO MACHINE WORKS
912 W«tt Pico St. Los Angeles, Ca).
Los Angeles, Cal. — The Oldfield Tire Co., ca]»ital 55 •.-
(iMJ, has been incorporated by Barney Oldfield, R. K.
Colby and Frank L. Chance. — The Motor Car Su|»j)ly Co.
will concentrate all its business in the new South Broad-
way store, abandoning the Spring street quarters whert
it has been located for the past ten years. — The ])ii>ir!e>>
of the Forsythe Tire Service Co.. 1211 S. Hoi)e St., has
been purchased by the Oldfield Tire Co. — Robert C Man-
ning has been appointed manager of the used car depart-
ment of the Leach Motor Car Co. — The I. \. Miller Top
Co. has leased quarters at 1026 S. Grand Ave. — Smith &
Conley. tire vulcanizers, have located at the southeast
corner of Main and Pico. — Motor Car Equipment Repairs
Co. has moved into larger quarters at 1246 S. Los Ange-
les St. — The renewed-car department of Don Lee, Cadil-
lac dealer, has been expanded by the leasing of quarters
at 1046 S. Olive St., in addition to the company's main
quarters at 1218 S. Main St. — The Morgan-Sharp Sales
Co. has opened quarters at 1002 S. Hill St. to act as sales
agent for Perry automobile locks. — George T. (iiesebell.
president and general manager of the Tire Construction
Co., Pico and Olive Sts.. has taken the agency for
Braender Bulldog tires. — The Pacific Tire & Rubber Co..
formerly of 611 South Olive St., has moved to 952 South
Broadway. — The United States Auto Supply Co. has
leased salesrooms at 609-11 S. Olive St. — The American-
La France Fire Engine Co. has located at 929 S. Hill St.—
Earle C. Anthony has leased a store-room at 1510-22 \V.
Washington St., wherein to store Packard and Reo cars. —
W. C. McMiillen will open an automobile paint shop in a
new one-story brick building now being erected at 1215-17
S. Los Angeles St.
* * *
El Centre, Cal. — J. Harcleroad will handle the Buick
here.
* ♦ *
Sacramento, Cal. — Rice & Forrest have been appointed
Hupmobile agents.
* * *
Femdale, Cal. — Hermanson & Green, county agents for
the Maxwell, have opened a branch salesroom here.
* * *
Santa Barbara, Cal. — M. A. Durkee, Cadillac and N'ash
dealer, has occupied his new building, erected at a cost
of $30,000.
* * Ht
Long Beach, Cal. — C. B. Bellows, of the Ocean View
Garage, Dodge car agent, has added the Columbia Six
car line.
:¥ * ^
Stockton, Cal. — The Imperial (Parage, owned by Ma-
rengo Bros. & Fields, has been appointed Bethlehem
truck agency for San Joaquin. Amador, Calaveras and
Tuolumne counties. — B. W. Dixon has taken the San
Joaquin county agency for the Briscoe car ailtl \'im truck.
* ^ ^
San Francisco, Cal. — F. P. Trask has opened a service
station on Van Xess Ave., to give service on Ciates Half-
Sole tires.
* * *
Lcwiston, Mont. — The Winifred Motor Co.. capital
$15,000. has been incorporated by L. C. Porter.
Asbjornsen, Russell Hague, J. H. Hendricks and .\. («•
\'ielleaux.
* * *
Tucson, Ariz. — Local dealers here recently met and
formed the Tucson Automobile Dealers' .Association.—
The Republic truck agency has been added by the Sonth-
ern Arizona Motor Co,
M.i.li II Motor W.St." Pl.-ist". Wli.n Wiitint: to tlw
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February I. 1918
MOTOR WEST
Page 33
DENBY
MOTOR TRUCKS
Pioneers of the internal - gecnr drive
Denby trucks are built in 1, 2 and 3 ton capacities,
and with bodies for every line
DENBY MOTOR TRUCK COMPANY
DEPT. H. Detroit. Mlchi«aii
STARTINC II lighting
SYSTEM fOR FORD CARS
Conforms more closely to Ford engineering and con-
struction than any other electric starting system ever sold
A. B. C. STARTER CO. - Detroit, Mich.
**Brains In the Rear Axle**
BAILEY
Non-Stall
DIFFERENTIAL
Bailey Non-Stall Differential Corp.
1 124 Michigan ATenue Chicago, 111.
Every practical size
of truck for every
trucking need. GMC Trucks repre-
sent the finest in construction and
are backed by an old, firmly-estab-
lished organ'zation. Write TRUCK
HEADQUARTERS for information.
General Motors Truck Company
IOnm of thm Uniim of Cmnmrol Motora Corporation
Pontiac, Michigan
Branches and DiBtrlbaion In principal cities. (280)
FORD CAR OWNERS USE KEROSENE
(Coal OU)
One Mile on Kerosene Costa Less than ^2 ^^"^
One Mile on Gasoline Costs From 1^4 to 1^2 cents
BUY A DETROIT
KEROSENE EQUIPMENT
Sato 60% Price of Equipment 328 f. o.b. Detroit
30 days Trial or MONEY BACK — ACT PROMPTLY!
These are days of strict economy
DETROIT KEROSENE CARBURETOR CO.
KRESGE BLDG. DETROIT
Department 16
Mention "Motor West," Please, When Writing to the Advertiser
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Page 34
MOTOR WEST
February I. 1918
Portland, Ore. — G. G. Gerber has opened a radiator rt
pair shop at 53-55 N. Ninth St. — J. H. Ainscou^h ha^
opened new quarters at Broadway and Ankeny St . to di5
tribute Amazon tires. — R. W. Lee and F. C. Laster have
opened an electrical and service shop at Sixth and Burn-
side Sts. — James Dougherty has taken an active financii'
interest in the Western Motor Sales Co,. Chalmers an:
Hal Twelve distributor, and will act as secretary anJ
treasurer, — Perfection tires will be sold through-
out Oregon and Washington in a wholesale and reia!
way by the Tri-State Tire Co., which has located at 72
Sixth St. — The Keaton Tire & Rubber Co. has opened a
factory branch in the Congress Hotel Bldg.. with Jamc>
S. Tormey as manager. — The Lancaster Tire & Suppl>
Co., Inc., has opened quarters at Broadway and Ankeny
St., to sell tires, oils and greases.
Seattle, Wash — S, C. Renner is having a two-story build-
ing erected for him at Broadway near Pike St., which
when occupied will be one of the largest automobile sheet
will be one of the largest automobile sheet metal factoritr>
in the Northwest. — Wire Wheel Service Co. has occu-
pied quarters at 309-311 E. Pine St. and will sell and re-
pair Houk wire wheels, — The Barshar Motor Car Co. has
located in its new two-stor>' building at 1621 Twelfth
Ave. and will continue selling Liberty cars and Stegeman
trucks. — Portage tires for the Washington and Idaho
market will be handled by the Eldridge-Buick Co. here.
SafiFord, Ariz. — Kirtland's Garage has taken the Good-
rich tire line and has purchased a stock worth $2,500.
East Las Vegas, N. M. — The Las Vegas Studebaker
Garage has been bought by F. G. Mantoya and B. C.
Hernandez.
« ♦ ♦
Las Vegas, N. M. — William H. Springer has taken the
KisselKar agency.
♦ ♦ ♦
Oxnard, Cal. — C. R. Arnold has been appointed Kissel-
Kar dealer.
* * *
Brawley, Cal. — The Akin Auto Electric Service will act
as Willard storage battery service station.
Nez Perce, Ida. — Benjamin Kienholtz & Son have pur-
chased the garage and machine shop of Heston & Son
for $15,000.
* * ^
Pullman, Wash. — Charles Winterer. Maxwell dealer,
will build a new garage and salesroom and will add the
Mitchell agency.
* * ^
Phoenix, Ariz. — The Savage Tire Corp. of San Diego.
Cal., has opened a sales branch here, under the manage-
ment of M. P. Redondo, to distribute Savage tires through-
out Arizona and eastern New Mexico.
Ontario, Cal. — George S. Cummings has purchased the
Buick agency here.
HAVE YOU A MOTOR CAR?
USTEN!
-NOLEAK-O
iSee that groove controlling the oil The grooTe full of oil
forms a dam. Gas cannot get down, surplus oil cannot
get up. That's why motor has more power, no carbon.
ISN'T THAT A BEA80N?
BepresentstiTeB Writ6 for booklet B.
H. O. Faro, 1414 S. Michigan Are..
Chicago: J. W. Van De Orift. 627 Charlet
Bldg., Denver; The OaTln-WiUiaina Cc
1300 5th St.. San Diego, Cal.; Chum-
berley & Sena, Nashville.
AUTOHOIILE ACCESSOIIES CO.. Mttain. M.
Mention "Motor Wost." Please, When Writing to the Advciiis»'r
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Febraary I. 1918
MOTOR WEST
Page 35
The best light car on the market today.
Economical in every way, and tremen-
dous Power. Once an Inter-State owner
always an Inter-State owner.
WRIGHT MOTOR CAR CO.
IS772
1001 SOUTH HOPE ST.
MitrilrtineanimlaHtfAriiNi ialiKT
'"•'•CAMBRIA SPRING CO. '«»
Incorporated
-WE SAVE YOU MONEY ••
Wheels and Rims
Tire Rscks and Platf ormi
All Mskes in Stock
Wholesale and Retail
AUTO AND TRUCK SPRINGS
Demouiitsd>ie Rima Sold suid Applied
Spriiui Steel Bumpers
SPRINGS REPAIRED, FORCINGS AND FRAMES STRAIGHTENED
Factory: 913-921 So. Santee St, Los Angeles, Cal.
Office: 916-918 So. Los Angeles Street
Save the Nation's Gasoline with the
SUNDERi\/iAN $A
Vacuum Carburetor
This price mamteine on Ford and Mets models
Other cars $8 and $10. dependiag on fittings necessary
This perfect carburetor will ssre you, no matter what your ear,
from 80 to 50% in your gasoline consumption. At the same time
it will give your motor power, speed and flexibility beyond your
fondest hopes.
It's your duty to your country to save gasoline when yon can.
It's a dealer's duty to promote the sale of an instrument that will
cheapen the cost of running a car.
Send in your orders now— Fall b a big carburetor season
SUNDERMAN CORPORATION
17 Chambers Street (Dept. C) NEWBURGH, N. Y.
Western Office: 408 Kresge Bldg., Detroit.
MOTOR WEST
Reaches a larger percentage of dealers than
any automobile publication circulated on the
PACIFIC COAST.
El^Slx
"7%e Car of the Hour''
Big, Beautiful, Impressive, Powerful, Dependable,
Economical
"Budi Uke a Watch"
$1095
4-Passenger Roadster
S-PsMsenser Touring Csur
Sabjmct to Changm Without Notiem
Write for descriptive catalogues
Elgin Motor Car Corporation ^u
CHICAGO
A.
Special Issue
of
MOTOR WEST
-February 15th-
San Francisco Show Number
LAST ADVERTISING FORMS GO TO PRESS
FEBRUARY 14ih
MOTOR WEST PUBLISHING CO.
911 MARSH.STRONG BUiLDING
LOS ANGELES, CAL.
%
RIVES AUTO PEDAL
NeTertlip Pads $1 per Set
<- 1 N C LUS IVE >
Cover the entire Field— Rubber Vulcanised
thxouffh and locked securely to the metaL
In. I. Mm Mfr Ct^ Ik. tin IMMrtfe IMi^ Mv Virl
PRESSED STEEL PARTS FOR
AUTOMOBILES AND TRUCKS
ESTIMATES CHEERFULLY FURNISHED
The Bossert Corporation JS^york
^
WHY NOT
'phone for HUGHES when you
need ftrst-class publicity or commercial
PHOTOGRAPHS In a hurry?
938 Hinton Avonum Phonmm: Main 4268
Los Angmlmm. Cal. F.S969
LOS ANGELES WAREHOUSE COMPANY
^PEaALTYOF AUTOMOBILE STORAGE
CARS UNLOADED
DIRECTLY INTO WAREHOUSE
316 COMMERCIAL STREET
A 4727. Mail 4787
Mention "Motor West," Plfase. When Writing to the Advertiser
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r'a«« 3^
MOTOR WEST
Febniaiy I. 1918
WHY I PICKED THE
WONDERFUL BRISCOE
by
%
— IdoXXa^, Texas
"One word — CLASS — nutshells my reasons for choosing the wonderful Briscoe.
I'm what you might call an old-timer in the automobile game.. I know the field, and the
more you know the light car field, the better you like the Briscoe.
"So, when I wanted the best value to offer light car buyers — I chose the Briscoe,
and believe me, my increased profits during the past year show my good judgment.
"The Briscoe stands up. The famous half-million dollar motor gives wonderful sat-
isfaction, and the wide choice of beautiful Briscoe bodv designs makes the Briscoe prac-
tically sell itself." TENISON, HARDY & FREY CO., Dallas, Texas.
Now, Mr. Wide Awake Dealer —
Frey chose the Briscoe — the class of the field. . And Frey is mak-
ing more sales and more money than ever before.
Perhaps you can get the Briscoe for your locality. It's worth
thousands of dollars a year to the dealer who gets it. Let us tell you
the new Briscoe plan. Address
Briscoe Motor Corporation, Dept. 155, Jackson, Mich.
Mtntion "Motor West," Please, When Writing to the Advertiser
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trucks - the swiftest motor boats and a host of j j
other applications, the self-aligning feature and | j
the double row of balls give SKF exclusive <
characteristics of efficiency and quality. r ^^^ i )
' < • '
SKF BALL BE/^NS CO.
. ^*, . <S^^O- • itili'A-. . •>_'
\
HAHTFORD ■^'^^ MMf^MMAM MMKBl%S^An%a UU. QOp^feTICUT J
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lary 15. 1918
MOTOR WEST
Page I
f -^
f Jive yaiueS'
^"Ond how 'to judcj e i:herf\ ^'^
HESE are days of conservation,
a time to make every dollar do
its utmost. Some basic informa-
tion about tire values is oppor-
tune. Many diflEerent makes of
tires are advertised, but in a way
TatKer confusing to car owners. Claims
conflict, ^itterin^ generalities are tKe rule.
That is why Firestone advertising pre-
sents to the public the fundamental
principles of ^ood tires. Most Miles per
Dollar tires. Below is shown a cross sec-
tion of a Firestone Cord Tire. This is the
tire that is &i vin^ car owners the greatest
possible efficiency in wear and fuel
economy. Each part is briefly described.
Inspect the vital units of this construc-
tion. You will soon be buying more in-
telli^endy, making every dollar do its
utmost
FIRESTONE TIRE AND RUBBER COMPANY
Akron, Ohio Branches and Dealers Everywhere
Mention "Motor West," Please. When Writing to the Advertis«*r
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Page 2
MOTOR WEST
February 15. 1918
Tie up your business to this
nation-wide advertising
How you can make extra good profits on Conaphores in 1918
The 1918 Conaphore campuign in the
leading magazines and farm papers is
the strongest ever put behind an auto-
mobile headlight glass. The publica-
tions used by Conaphore have a total
circulation of more than 7,()()0,00(). A
strong, educational message on the
efficiency of Conaphores will reach
more than. 28,(KM),()00 readers regularly.
Tie up to it!
Focus this nation-wide campaign on
your own business. Direct the demand
straight to yotir counters. CJet your
full share of Conaphore profits!
Trade aid
Put the Conaphore sales-helps behiii I
your own sales efforts, and you will
get the major portion of the headlight
business in yotir territory. We stipply
the f(»llowing items without charge:
Order getting consumerB' booklet —
Two color, envelope-size folder telling
the complete Conaphore story. A great
business getter when sent otit with
your nmil or passed out over your
counters. Ample space for your own
signature.
Attractiye window transparency —
Two color poster, 14 inches wide. Marks
your store as a Conaphore sales-depot.
This design also available as a store en-
counter card — even a billV>oard poster.
The Conaphore
Smooth front surface. EoMily ckaneJ.
Doea not clog with du$l, muJ or trtow
Manufactured by the World's Largest Makers
of Technical Glass
@NAPHORE
No-Olare— Range 500 ft. — Pierces
Fog and Dust
1918 wall chart — Combination saIe^
poster and chart of headlight sizes for
different makes of cars. Has strong
attention-getting value, and delivers a
real sales- punch. Should be on every
dealer's wall.
Set of newspaper electros — A series
of six newspaper ads. suitable to rur
in your regular space. Furnished com
plete, with plenty of room for youi
own signature.
Consistent use of these trade help5
will keep the fact that you sell Cona
phores constantly before the motorist^
of your territory. It will help you
cash-in on our national advertising.
Jobbers — Write us tor the Conaphore
|>roposition — it is sure to interest you.
Dealers — Write your jobber, or diretrt
to us, for full particulars on the
< 'onaphore.
NoTlol Clear
Retail Price List (Per l»air) CHats Olaas
5 to in'ii inchefi iiirl f2.40 fl.6n
7 to 8M» inohfK inri 3.50 'i.5f»
H%tol() inch(»iiiol 4.50. . 3.0"
lO^-fe to 11 ^ inches inrl 6.00... 4.o«.
Prires 25 reiit8 inori» per pair w»»si ui
Hocky MountainH.
Sizes vary by steps of Vk-inch above 6 4
inch size.
CONAPHORE SALES DIVISION
Edward A. Oaiaidy Co., Inc., Managext
Madiaon Are. «nd 40th St.. N. T. C.
CORNING GLASS WORKS
Mention "Motor West,*' Please, When Writing to the Advertiser
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February 15. 1918
MOTOR WEST
Pag<i 3
ADVERTISERS' INDEX
DC
Page
A
AdamBon Mfg. Co 69
AdTsnoe Aato. Access. Corp ... 66
Armleder Co., The 3
Auto Gear ft Parts Co 53
B
Bailay Co., Geo. D 64
Boach Magneto Co 61
Boaaert Corp 69
C
Cadillac Don Lee 3rd Cot.
California Motor Sales Co 63
Cambria Spring Co 67
Carbondde Mfg. Co. of Cal. ... 66
Carter ft Vanberg 69
Cantnry-Plainfleld Tire Co 3
Cbampion Ignition Co 56
Clyde Cars Co 49
Coataa, Alfred H 63
Coming Glass Works 2
D
Dafander Anto-Lock Co. . . 4th Cot.
Danby Motor Truck Co 36
Detroit Kerosene Carb. Co 56
Dooble Seal Ring Co 59
DuPont Chemical Wks 8
E
Elgin Motor Car Corp 67
Ellington, T. H 67
P
Pirastone Tire ft Bobber Co. . . . 1
Pulton Motor Track Co 59
G
Genaral Motors Tmck Co 33
Goodrich Co., B. P 60
H
Harrison, Harry W. . 54
Harronn Motors Corp 56
Hera ft Co 51
Howard Anto Co 47
I
International Motor Co 31
J
Jahna Anto Machine Wks 51
Page
K
Kelly-Springfleld Tire Co 66
L
Larkins ft Co 66
McNaoU Co. of Pac. Coast 47
Miller Anto Bed Co 66
Mohawk Bobber Co 6
Mot. Cars Eqnip. Repairs Co. . . 67
Motor Distribntors Co., Inc. ... 49
Mutty, L. J. Co 43
N
New Era Spring ft Spec. Co.. . . 59
Olympian Motors Co 67
Pacific Electric Railway 49
Pacific ElisselKar Branch 4-6
Philadelphia Stor. Bat. Co 66
Piston Ring Co 41
Pnenmatic Cnshion Co 46
Polytechnic Eng. College 68
Pnente Oil Co 69
R
Republic Motor Tmck Co 37
S
Schrader's Son, Inc., A 49
Senrice Motor Truck Co 32
S K P Ball Bearing Co. . . 1st Cot.
S ft M Lamp Co 67
Smith Wheel, Inc 7
Standard OU Co. 68
St. Prancis Hotel 61
Sunderman Corp 67
T
Tidewater OU Co 39
U
Union Oil Co 55
XT. S. Motor Tmck Co 3B
XT. S. Spring Co., Inc 69
XT. S. Tire Co 2d Cot.
W
WlUiams Bffg. Co 45
Wright Motor Car Co 57
QC
Da
//lo/ NEVER br*€>ak
Truck. r
These features not found in ANY other Motor
WHEELS that are too strong to break down.
RADIATOR that noTor leaks or wears out.
SPRINGS, Armleder Patented. Guaranteed not to break
or creep.
PRAME that will not break or sheer out of square.
Motor Truck
2 Ton— WORM DRIVE— 3^ Ton
An Armleder is the CLEANEST motor truck to demonstrate.
BTery feature can be quickly seen and understood. Our
financial strength guarantees business continuation and per-
petual parts replacement. Armleder dealers are carefully se-
lected for stability. We offer a rare chance to a few more
who can measure up to the Armleder standard.
ARTHUR H. HERTZ
112 BIARKET ST., DEPT C, SAN FRANCISCO,
In Charge of Western Sales
ARMLEDER MOTOR TRUCKS.
Mmaofactured Vy
THE O. ARMLEDER CO.
CwKJnnati. O.
ac
DC
DC
3D
"QXTALITT FIRST*' is OTor the uppermost thought in the pro-
duction of
CENTURY- PL AINFIELD
TIRES
and goTems OTory step of procedure from the purchase of the
raw materials to the final inspection.
OVER SIZE
HAND MADE
The result is tires of such super-excellence that they last
longer and giTe much greater satisfaction than those made to sell
on price.
exclusive' territorial ARRANGEMENTS, for' high-
class dealers, permit them to build successful and permanent
business.
TERRITORIAL DISTRIBUTORS:
Baker, Hamilton ft Pacific Co., J. B. Wood Tire Co..
San Francisco 927 S. Hill St., Los Angeles
R. M. Wade ft Co.. Portland and Spokane.
San Francisco Senrice Store: Hoelle-Rubber Sales Co.
Branch and Warehouse: 430 Oolden Oate ATenue. San Francisco.
-HbAlMFIEUS JliVeGK
PLAINFIELD, N. J.
"A subsidiary of the Rubber Insulated Metals Corporation,
ezcInslTe manufacturers of the RIMCO Rubber Products by the
ELCHEMO process." FACTORIES, PLAINFIELD, N. J.
3a DC
DC
DC
DC
Mention "Motor West." Please. When Writing to the Advertiser
Digitized b\
DO.
O"
Pafee 4 MOTORWEST February 15. 19!^
S-Passenger
Staggered- Door Sedan
Characterized by unusually graceful lines, replete with custom-built appointments. Note the new ALL-YEAR
Top Jthat is entirely removable or in which all side windows may be lowered or raised — an exclusive Kissel feature.
Compare the Hundred Quality Features of the Hundred Point Six. Its efficiency, reliability, quietness and eco-
nomical maintenance are among those superiorities car purchasers are looking for today. DONT MISS THF.
KISSEL EXHIBIT AT THE SAX FRANCISCO AUTOMOBILE SHOW, FEBRUARY 16th TO 24th.
PACIFIC KISSELKAR BRANCH, San Francisco, Cal.
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February 15. 1918 MOTOR WEST Page 5
4-Pa»8enger
Sedan^
Inspect its unusually roomy tonneau. Note the unusually wide seats and aisle, the cushions of unusual depth,
doors of unusual width. Examine the ALL-YEAR Top, that is entirely removable, or in which all windows may
be lowered or raised.
DEALERS: Don*t miss the new KisselKar to be introduced at the San Francisco Show. With the public de-
manding the unusual in automobile features, the KisselKars will prove the sales leaders in 1918. Write us or sec
at the Show or at any of our branches.
Branches at: Los Angeles, San Diego, Fresno, Oakland, Seattle and Portland.
Mention '"Motor West." Plsase. When Writing to tho Advertiser
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Page 6
MOTOR WEST
February 13, 1918
an
DCDIIDII
3D
ANNOUNCEMENT
Announcement is made of the opening of our factory branch at
1436 Van Ness Avenue, San Francisco. A large and complete line of
Mohawk * 'Quality" casings, plain, ribbed and non-skid treads, also
Mohawk ''Quality" Tubes, gray and Indian red, is already in stock.
George R. Cowden is manager. He will be pleased to see all Mohawk
dealers and to meet others in the trade.
"Quality," as ever, is the great predominant feature of Mohawk
Tires. In the materials used, in the workmanship, in the whole
careful process of manufacture, we have held unalterably to the
highest possible standards.
With war conditions to contend with, and greatly increased costs
of manufacturing, real quality is more important and harder to get
than ever.
Mohawk "Quality" Tires are distinctive in appearance and
unparalleled in service and dependability.
The Mohawk
Rubber Co.
AKRON. OHIO
1 436 Van Ness Avenue
San Francisco
J
DC
DCZDCDC
DC
DC
Mir.tion "Motor Wtst." rhnsf. When WiitiiiK to the A(lvrrti.H» r
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3D
February 15. 1918
MOTOR WEST
Page 7
MOREUND TRUCKS
/brU.S, ARMY
Bquipped with
Smi
eels
^^
EVERLASTING
99
YOUR TRUCK or Uncle Sam's— any capacity from
One Ton to The Limit — will Run Easier, Last
Longer and DELIVER FAR GREATER MILEAGE
from TIRES and GASOLINE when equipped with
SMITH WHEELS.
Moreland have made Smith Wheels standard equipment
for their VA, 2H, 4 and 5-ton models.
Smith Wheels Guaranteed FOR LIFE OF TRUCK ^n which originaUy placed.
Insist on Smith Wheels every truck you buy !
SMITH WHEEL
m
5YRAC US L. N > . U
J
Mention "Motor West," Please, When Writing to the Advertiser
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Page 8
MOTOR WEST
February 15. 1918
H D^Emmm QU PQNT AMERICAN INDUSTRIES !
WI'IIIIIIIIIMIilll
lll'lllll
The Auto Specialty That Sells Itself
100^;^ efficiency is solving one of the most vexing problems of motoring
Pontoklene removes tar like magic! Makes tar melt and run like the proverbial snow-
ball in a real hot place. Is also a perfect grease and oil remover — restoring the original
polish of a car without rubbing. Much betterthan gasoline for cleaning engines.
Successfully established wherever introduced
by distribution of samples. Every sample
makes a buyer.
Mark X before subject tbat interestB yoa
and IfAIL THIS COUPON to
E. I. DU PONT DE NEMOUBS ft CO.
AdvertiBing IMyision
WILMINOTON. M.W. DELAWARE
Pontoklene
Bayntite Top Mat.
Blasting Powder
Parm Explosives
Hunting
Trapsbooting
Py-ra-lin Toi. Gds.
Challenge Collars
Novelty Sheeting
Tranapar't Sh't*g
Py-ra-lin Bds. Tbs
Py-ra-lin Pipe Bits
Py-ra-lin Spec'ties
jSanitary Wall Fin.
TownftC'try Paint
Vitrolac Varnish
Vitrolac Stain Fin.
Flowkote Enamel
Liq.LH. for Mills
Antes. Iron Paint
Shingle stain
Auto Enamel
■1^
Motor Fabrikoid
Craftsm*nF*bk'd
Tr. Sp. Fabrikoid
Mar. Sp.(U.S.Std)
Fabrikoid Sheet' g
Fairfield Bub. Crth
Anesthesia Ether
Leather Solutions
Soluble Cotton
Metal Lacquers
Wood Lacquers
Mantel Dips
Bronzing Liquids
Pyroxylin Solvents
Beflned Fusel Oil
Com'l. Adds
Alums
Saltpetre
Wood Pulp
Pigment Bases
Tar DistiUates
IDyes and Bases
Name
Address
City state.
Ilillllllllllll
iiiii'i«imi\iiiii\inmilll\\\
Garages supply it to their car washers be-
cause it saves hours of time and insures clean
work.
The empty can makes a fine reserve oil
carrier.
PRICES:—^ GALLON $L00,
Yz GALLON $1.50.
Quantity Discounts to the Trade.
Delivered free upon receipt of price if no
dealer in your city can supply you.
SPECIAL PROPOSITION TO DEALERS
AND DISTRIBUTORS.
Get Pontoklene in stock quick — ^before the
road tar season starts. We will help you in-
troduce it. After that it sells itself. Write
us today.
DUPONT CHEMICAL WORKS
Owned and Operated by
E. I. du Pont de Nemours & Company,
Equitable Bldg., New York.
Visit the Du Pont Products Store
1105 Boardwalk,
Atlantic City, N. J.
THE DU PONT AMERICAN INDUSTRIES ABE:
E. I Du Pont de Nemours k Company. Wilmington, Delaware Ezploalves
Du Pont Chemical Works, Equitable Bldg., New York. Pyroxylin and Coal Tar' Cbemicals
DvPont Fabrikoid Company, Wilmington, Delawere Leather Substitates
Tte Arlington Works, 725 Broadway, New York - Ivory Pyralin and Clean able Collars
Harrison Works. Philadelphia, Pa Paints, Pigments, Acids and Chemicals
Du Pont Dye Works, Wilmington, Delaware Dyes and Dye Bases
M« r.ri.tn 'Mr'tor W. st
\y\u
Writing to thr Advertiser
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^
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The MDTaniNG AuTHDniTYOPTnE Pacific Cdabt
m(/:'M^m
VOL. XXVIII.. No. 9
FEBRUARY 15. 1918
$2.00 PER YEAR
N. W. TOURIST ASSN.
TO CONTINUE WORK
Will Continue Its Propaganda of At-
tracting Travelers to Oregon, Wash-
ington and British Columbia.
Reorganization on the basis of ap-
portioning funds for operation for one
year only, and the expression of opin-
ion that all activities should immediate-
ly cease, if the government takes any
measures to curtail tourist traffic or
transportation facilities were the fea-
tures of the Pacific Northwest Tour-
ist Association, at a meeting at the
headquarters of the executive secre-
tary. The action was taken in recog-
nition of the fact that no other tourist
promotion agencies have wholly dis-
continued, and that if the Northwest
were to do so it might leave the dis-
trict at a distinct disadvantage. The
organization has funds to the extent of
$112,000 which have been appropriated
by the legislatures of Oregon, Wash-
ington and the parliament of British
Columbia for the promotion of tourist
interest in this district and the appor-
tionment for the coming operations
of the organization will be limited to
one-half this amount to cover a period
of one year. Directors and officers
present were A. R. Todd, X'ictoria, B.
C. president : Emery Olmstead, Port-
land, vice-president ; R. L. Sparger,
vice-president, and a full representa-
tion of directors including Herbert
Cuthbcrt. executive secretarv, Seattle.
Minto Heads Carlisle Tires on Coast.
Charles H. Minto, who has long been
connected with tire sales in the Pacific
Coast territory, has been appointed
Western district manager for the Car-
lisle Cord Tire Co. of New York City.
Minto formerly acted as assistant for
C. A. Gilbert, now sales manager for
the Carlisle company, when the latter
was Pacific Coast manager for the
United States Tire Co.
37 Carloads of Grants for Coast.
Thirty-seven car loads of (irant Six
cars to satisfy the demands of the
Pacific Coast represent the successful
result of a recent visit of Frank O.
Kenstrom, (irant dealer in San Fran-
cisco, to the (irant factory. Recog-
nizing how shy, wild and far between
freight shipments of motor cars have
become, Renstrom put into practice
the ancient moral about Mohammed
journeying to the mountain when he
discovered the mountain would not
come to him. In addition to the thirty-
seven car loads of Grants now arriv-
ing on the Coast, about thirty more
are already billed for shipment as soon
as the first consignment reaches the
Coast dealers.
Heads Ajax Tire Sales on Coast.
Sales of Ajax tires on the Pacific
Coast are now under the management
of Ernest E. Pickering, recently ap-
pointed to his new position by the Ajax
Rubber Co., Inc. San Francisco will
be his headquarters. In length of ser-
vice Pickering is one of the oldest
members of the Ajax organization and
formerly acted as supervisor of sales
in the Ajax territory embracing
Nebraska and North and South
Dakota.
Kleiber Plant Attaining Large Size.
Kleiber trucks are now manufactured
in San Francisco in a factory which
takes in three large buildings, which
cover almost an entire city block. The
total floor space of the plant of Kleiber
& Co. is approximately 75,000 square
feet. In addition to its Pacific Coast
field the company is steadily building
up an active market for Kleiber trucks
in the Far I'wist and along the western
coast of South .\merica.
To Head Dreadnaught Sales on Coast.
The distribution and sales of Dread-
naught tires will be handled by L. L.
Lehousse. of San Francisco, who has
been appointed Pacific Coast resident
manager by Charles F. V . Kellcy. Inc..
sales aircMit for Drendnaught tire*^.
CAL. 1 03,954 AHEAD
OF 1916 LICENSES
Despite War Conditions, Registrations
Increased Over 60 Per Cent During
Year — Los Angeles Leads.
During the past year 1917, a year
whose opening prosperity was early
overshadowed by the final and inevit-
able entry of the United States into
the world war, the state of California
issued a total of 103,954 more motor
vehicle licenses than during the pre-
vious year of 1916. The total 1917
registration for the state was 266,750,
as compared with 162,796 for the pre-
vious year. Los Angeles county easily
maintained its long lead as first in the
number of automobiles contained in
its borders, with 83.720 registrations.
Next in order came San Francisco
county with 30,917, Alameda, 18,270 and
Fresno, 12,264. Los Angeles city, as
is consistent with the figures for the
county of the same name, led all other
municipalities in the state in number
of cars owned. In the Southern Cali-
fornia metropolis a total of 53.741 reg-
istrations were made compared with
44,585 during 1916. Next comes San
Francisco city, whose boundaries are
co-terminous with San P'rancisco
county, with 30.917. Other cities in
which 1917 registrations were above
the 2.000 mark follow: Oakland. 11,-
467: Fresno, 6,645: Pasadena, 6.424:
San Diego, 6,191; Sacramento. 5.419:
Long Beach. 4.504; San lose. 4.004;
Stockton. 3,710; Berkeley. 3.094;
Bakersfield. 3.059; Santa . Ana. 2.330;
Riverside. 2211', and Santa Barbara.
2.230.
Oakland Shipments Reach Seattle.
A whole trainload of (Oakland Sensi-
ble Sixes. 50 freight cars bringing l}^\^
Oaklands. arrived in Seattle recently
for the North Pacific CJ^akland Corn-
Digitized by VnOOQ IC
pany.
Page 10
MOTOR WEST
February 15. 1918
PORTLAND SHOW
IS MARKED SUCCESS
Many Sales Recorded and New Con-
nections Announced. — Much Inter-
est Shown in Tractors and Trucks.
"The most successful automobile
show ever held in the Pacific North-
west," is the unanimous verdict of
dealers and public of the ninth annual
Portland motor car exhibition, which
closed February 13 after a lively week.
To begin with, more cars than ever
before were shown, and the same ap-
plies to trucks and tractors. Then the
attendance far surpassed that of any
previous show. The management had
made a particular effort to interest
dealers and prospective buyers, includ-
ing farmers, in the various displays.
The success of their efforts was proved
by the fact that nearly 1,000 railroad
tickets from outside points were vali-
dated by the management.
Last, but by no means least in im-
portance, sales were remarkably good.
Folks in Oregon and Washington have
much more money than they had a
year ago, and they are buying cars.
High prices for wheat, wool, spruce,
the big payrolls from the ship-build-
ing industry, and good circulation of
money in general, are no doubt pri-
mary causes. Then, too, the public
has come to realize that the passenger
automobile, as well as the truck and
tractor, are essential utilities and in
no sense luxuries.
Thirty-eight different makes of pas-
senger cars. 23 different makes of
trucks, and 16 makes of tractors were
shown. The number, of passenger car
models exhibited was 112, and of trucks
more than 30.
Portland has developed surprisingly
as a tractor center. F'ew of the deal-
ers, even, realized that 16 different
makes of tractors are represented in
the city. The public interest in the
truck and tractor, particularly that
manifested by farmers, was very
marked.
One of the interesting features of
the show was the number of new cars
in this territory that were announced
coincidentally with it. The Olympian
was shown for the first time. So was
the llarroun. The California Motor
S'lles Co.. of San Francisco, is to es-
tablish 1 Xorthwest branch in Port-
land, with \V. D. Doane as manager,
to handle the former. Lee L. Gilbert,
new Klein distri1)utor for Multnomah
County, has the llarroun.
Then the' entry of the Columbia Six
into the Oregon territory was an-
nounced. It will he handled by the
Auto Kest Oarage, of which C. O. Mc-
Phail, who recently took the Stutz
agency, is manager. This car did not
arrive in time for the show.
Another car entirely new in the ter-
ritory that was a center of interest was
the Daniels Eight, shown for the first
time in the Pacific Xorthwest. A. C.
Henderson, of Walla Walla, is the
Xorthwest distributor. Isaac Brunn,
of the Brunn Motor Car Co., has taken
the agency.
The Daniels is a big and luxuriously
appointed car. selling in a high price
class. The model at the show was a
special job in dark green, with Vic-
toria top and without side boards.
The new Studebaker, all three models
of which were shown by the Oregon
Motor Co. for the first time west of
Chicago, attracted great attention.
This car comes in a Big Six, Light Six
and Light Four. All the models are
entirely different from any previous
Studebaker. They really created a sen-
sation at the Portland show.
These three models were rushed by
express from Montreal to Portland by
the Studebaker Corporation of Amer-
ica, and right after the show ended
were expressed to San Francisco for
the show there.
While a number of attractive special
jobs were features of the Portland
show, most of the entries were stock
models. The practical utility feature
of the passenger automobile had been
strongly emphasized before the show,
and for that reason special jobs were
fewer than would otherwise have been
the case.
Cooper and Firestones in Sacramento.
While not committing himself about
giving up racing. Earl P. Cooper has
taken the Firestone tire agency in
Sacramento, Cal. He has established
a margin of safety by declaring that
nine-tenths of his time will be spent
in the capital city.
Eagal Heads Pacific Kissel Sales.
The appointment of John X. Eagal
as sales director of the seven large
branch houses of the Pacific KisselKar
Co. along the Pacific Coast is the pres-
ent outcome of an active career with
the motor car industry dating from
almost the first days of its uncertain
infancy. In his new capacity Eagal
will have supervision of the sales of
Kissel Kars and Kissel trucks. Doble
steam cars and Federal trucks through-
out the state of California. Oregon.
Washington. Arizona, Xevada, Utah.
Idaho, British Columbia and the Ha-
waiian Islands Most of the new sales
director's activities have centered in
San Francisco, where he was promi-
nent in the organization of the motor
car dealers' association in that city
and also in the management of the an-
nual automobile shows.
Century-Plainfield Service in So. CaL
The J. B. Wood Tire Co., which vn-
recently awarded the factory- distnVT-
tion of the Century-Plainfield lire frr
Southern California, Arizona and Xtr&
Mexico, has just opened commodiou-
quarters at 927 South Hill street. L. ^
Angeles, just outside the restrictr
traffic district, and yet within a stone >
throw of the automobile section of rbe
city. The building is 21x150 feet m
dimensions, and is stocked with S>"5.-
000 worth of Centur>'-Plainficld tirt-.
tubes and accessories. Owners whu-^t
cars are equipped with these tires arc
thus assured of first-class service ai
all times.
J. B. Wood, head of the company
has been connected with the Pacific
Hardware & Steel Co. since 1903. been
sales manager of the Los Angele?
branch of that company for six year*',
and manager one year. For 15 year<
he has traveled through every nook
and corner of Southern California, an^
knows his territor>* like a book. Mr.
Wood has just secured the services of
E. G. Vestal, formerly connected with
the Knight Tire & Rubber Co., as a
member of his sales force.
Lomax & Chapman to Exhibit Line.
Lomax & Chapman, of San Fran-
cisco, have arranged with the Geo. H.
Rives Mfg. Co.. New York City, to act
as Pacific Coast representatives for the
Rives Safety Auto Pedal Pads. The
line of products handled by Lomax &
Chapman has long been known on the
Pacific Coast as a standard line
throughout the jobbing trade. The
company will be well represented at
the large Pacific Automobile show held
annually in San Francisco. Four of
its line of products will be on exhibit —
the well-known Leath-R-Xu Top
Dressing, manufactured by the Xu-
Back Mfg. Co.; Five Star Lubricant,
manufactured by the Pacific Coast
Lubricating Co. ; the Rives Safety
Auto Pedal Pads, manufactured by the
(ieo. H. Rives Mfg. Co ; and the Greb
Extension for Ford chassis and other
(ireb accessories, manufactured by the
Greb Co., Boston, Mass.
Costello Heads Own Tire Co.
John P. Costello, formerly president
of the Costello-Lang Co.. San Fran-
cisco, has opened his own tire store in
that citv on \*an Xess .\ve. near
I'.ddy St'.
Fierce-Arrows for San Joaquin Region.
The fortunate conditions now pre-
vailing in the San Joaquin Valley terri-
tory and its possibilities as a fertile
territory for the sales of high-priced
cars have induced the Pierce- Arrow-
Pacific Sales Co., of San Francisco, to
open a branch in Fresno, Cal. in
charge of T. E.x^^aL ^^
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February 15. 1918
MOTOR WEST
Page II
Mohawk Tires on Coast.
The Mohawk Rubber Co.'s factory
in Akron, O., the center of the rubber
industry, is not famous for its size,
quantity production or advertising. It
is known primarily for its high stand-
ard of material and workmanship. M.
E. Mason, sales manager, has devoted
over 20 years of his life to selling tires.
S. S. Miller, factory manager, has com-
pleted his twenty-second year of tire
manufacturing. For more than five
years he has personally supervised the
manufacture of Mohawk "Quality"
tires. A very large trade has been
built up on the Pacific Coast in the
past five years, in spite of the fact that
the Mohawk Co. never carried a stock
of tires in the West. A branch has
just been opened at 1436 Van Ness
.\venue, San Francisco, where a large
stock of casings and tubes is carried,
and it will no longer be necessary for
Coast dealers to wait for shipments
from the Akron, O., factory. George
R. Cowden, who comes from Akron,
and has had years of experience in the
tire business, is manager of the new
branch. His assistant, Mr. Moore, is
also from Akron.
Olympian P. C. Rep. Visits East.
J. P. Vain, Pacific Coast representa-
tive for the Olympian Motors Co., of
Pontiac. Mich., was a visitor at the
Chicago show. He also visited the
Pontiac factory before his return in
company with Pacific Coast distribu-
tors of the company.
Standard E^ht Agency in Salt Lake.
Charles A. Quigley, of Salt Lake
City. Utah, recently contracted for the
Standard Eight car agency in his home
territory as a result of his visit to the
Chicaj^o show. Exemplifying the un-
pleasant freight conditions that pre-
vail in the inter-mountain territory as
well as in other parts of the country.
Quigley recently stated that some
freight shipped for Salt Lake City.
Dec. 21. had yet to be heard from.
Trucks Dominate Spokane Public Wks.
Spokane. Wash., Jan. 28th. — The
motor truck has completely supplanted
the horse, so far as the public works
department of the city of Spokane is
concerned. The motor driven equip-
ment has so far outdistanced the horse
in cutting overhead expenses. Trac-
tors are used for street grading and
plowing and a fleet of 60 motor-driven
vehicles are now housed in the city
garage.
New Truck Plant at Sunnyvale, Cal.
Sunnyvale. Cal., an agricultural ham-
let situated in the vicinity of San Jose,
has lately acquired the distinction of
a motor truck plant which will build
the Rodgers four-wheel drive truck.
The new vehicle will be produced after
the design of O. H. Rodgers, the inven-
tor, who is superintendent and vice-
president of the company. Joseph
Brack, San Francisco banker and loc^l
landowner, i^ president.
Weinstock-Nichols Adds Federal Tire.
Exclusive distribution of Federal
tires throughout Southern California
and Arizona has been taken by the
Weinstock-Nichols Co., of Los An-
geles and San Francisco. Simultan-
eously the company has also acquired
the services of C. K. Whittaker as
manager of the tire department. Whit-
taker was formerly connected with the
McCJraw Tire & Rubber Co., of San
Francisco.
Seller Co. in New Building.
The H. A. Seller Co., of San Fran-
cisco, handling Signal and Stewart
trucks for the Northern California de-
mand, has occupied its new two-story
building on Van Ness Ave. The di-
mensions of the new structure are
fifty by one hundred feet.
Harrison Adds Columbia in North.
The Harrison Motor Car Co., of San
Francisco, Cal., has secured the Co-
lumbia car agency for the Northern
California and Nevada territories. Pro-
duction of the Columbia started in the
East some three years ago, but until
a few months ago was unknown to
the Pacific Coast when it became rep-
resented in Southern California.
Carlisle Appoints Coast Dealers.
Reflecting the success of the Carlisle
Tire Co. upon the Pacific Coast in its
campaign to secure nation-wide dis-
tribution of Carlisle Cord tires, the
following new dealers have taken the
Carlisle line in this section : Tansey-
Crowe Co., San Francisco; George W.
Eno Rubber Co., Los Angeles; Kim-
ball-Upson Co., Sacramento; Pacific
Tire & Rubber Co.. Seattle and Port-
land ; and San Jose Auto Supply Co.,
San lose. Cal.
New President of Motor Truck Club.
L. J. Hadley was elected president
of the Motor Truck Club of California
recently, following the resignation of
M. M. Priver. The new president
formerly held the ofiice of vice-presi-
dent of the club and is connected with
the D. K. Poyer Truck Co.. Republic
truck dealers.
Poor Joins Pacific Kissel.
R. Karl Poor, formerly sales man-
aeer for Arnold-Stelling, of San Fran-
cisco, and also at different times con-
nected with Ralph Hamlin and FL L.
Arnold, well known motor car dealers
in Los Aneeles. has joined the Pacific
KisselKar Branch.
COCHRANE HEADS
COAST U. S. TRUCK
To Represent Big Cincinnati Factory,
With Headquarters in S. F.— For-
merly With G.M.C. and Haynes.
Announcement was made at the
Chicago National Show of the ap-
pointment of W. B. Cochrane as Pa-
cific Coast sales manager for the
United States Motor Truck Co. R.
S. Stewart, vice-president, and Forrest
J. Alvin, general manager, who head-
ed the sales force of the company at
the show, made the announcement.
Mr. Cochrane was for about six years
sales representative of the Haynes
Automobile Co. on the Coast, and
then became branch manager for the
General Motors Truck Co. He made
the branch so great a success that it
was sold to advantage and Mr. Coch-
rane took under consideration several
offers. After investigation, he took
the position offered by the United
States Motor Truck Co., for whom he
will open an office at San Francisco,
and with a sales force cover the Coast.
His knowledge of the Coast trade and
successful connection with the truck
field for many years will make him an
invaluable man to the Cincinnati
company.
New Appointment in Hartmann Co.
O. E. McCarthy has been appointed
sales manager for the Hartmann Motor
Sales Co. J. E. Perkins, once con-
nected with the Four-Wheel-Drive
Truck Co. on the Pacific Coast, has
been appointed by M. M. Hartmann,
head of the company, to take charge
of the truck department and will super-
vise the local sales of Selden trucks.
Harroun Enters Spokane Territory.
The four-cylinder Harroun car has
entered the Inland Empire with the
appointment of H. E. Peterson and A.
C. Cartmill as distributors in Spokane,
Wash.
Republic Trucks 30 Per Cent in Ore.
Republic internal-gear trucks formed
30 per cent of the total number of
trucks sold in Oregon during the year
1917. The truck market in that state
is divided between about forty differ-
ent makes of commercial motor vehi-
cles and out of the total number of
606 sold, 186 were Republic trucks.
Alle S. Hamilton Dies.
.\lle S. Hamilton, proprietor of the
Los Angeles Ignition Works, Los An-
geles, Cal., died recentlv_after an ill-
ness of eleven
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Page 12
MOTOR WEST
February 15. 1918
SAN FRANCISCO'S AUDITORIUM IN WHICH PACIFIC AUTOMOB ILE SHOW WILL BE HELD. (INSERT) MGR. G. A. WAHLGREEN.
Second Annual Pacific Automobile Show
San Francisco Motor Car Dealers* Association Will Demonstrate to the Industry's Leaders the
Importance of the Coast as a Sales Field — More Than One Hundred Exhibitors —
Decorations Are Even More Lavish Than They Were Last Year
SAN FRANCISCO'S answer to the argument that the
automobile is a non-essential and a luxury will take
the form of the largest and most representative dis-
play of motor cars, motor trucks and tractors that has ever
been gathered, together in the West.
The doors will open on this big display at the Exposi-
tion Auditorium Saturday evening. February 16, and the
Second Annual Pacific Automobile Show will hold the
attention not only of the Coast, but of the entire auto-
mobile world, for the next nine days.
Over one hundred distributing concerns will display
the various makes of passenger cars, trucks and truck at-
tachments which they market. Hundreds of accessories
and comfort-making devices will ])e shown. Insurance
companies will have experts on hand to cxi)lain the various
kinds of automobile insurance and the proper method for
motorists to secure protection.
Not only will the display be a magnificent offering of
the very latest 1918 models, but it will also be a splendid
evidence of the wonders that can ])e accomplished by
skilled artists and designers in creating a brilliant spectacle
and the making of a beautiful pageant out of the dis-
play of a commercial product and business necessity.
The claim put forth by the men closest to the manage-
ment that this display will be the most beautiful automo-
bile show ever held in America will be more than justi-
fied, and the Coast will receive national recognition as the
third greatest automobile center in the country.
Distributors and dealers from all parts of the Pacific
Coast will be on hand to see the big display and to attend
the various dealers' conferences which are to be held dur-
ing show week. Special trains will carry thousands of
automobile dealers and motor car enthusiasts into the city
for the show week and the festivities that will be held in
connection with the big motor event.
A keener interest is being manifested in the big display
than ever before, declare those who are closely in touch
with the situation, and this, they assert is because the
war has brought home most forcibfy the fact that the
passenger car and the commercial truck are absolutely
necessary to the conduct of business during the period of
the war. when there must be a conservation of man-power
and energy and an increase of business efficiency.
Automobile distributors as well as the manufacturer^
are aware of this tendency, and in their displays will em-
phasize the economical features o/^Hie^^emrloJs^of the
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Page 16
MOTOR WEST
February 15, 1918
EZHIBITOBS OF PASSEKOEB CABS.
The Wliite Company White
J. W. Leavltt Co Oldsmobile and Cheyrolet
Peacock Motor Sales Co Chandler
L. H. Bose-Chalmers Co Chalmers
The Winton Co Winton
Chester N. Weaver Co Stndebaker
fiaynes Ante Sales Co Haynes
Pacific Nash Motor Co Nash
John F. McLain Co Franklin
DnBroy Motor Co Mitchell and Saxon
F. J. Lina National
Oreer-Bobbins Hnpmobile
Al O. Faolkner JUarmon
Pacific KisselKar KisselKar, Ford, and Doble Steam Car
Willys-Oyerland of Calif Qyerland and Willys-Knight
Frank O. Benstrom Premier and Grant
H. V. Carter Motor Co Briscoe, Marion-Handley and Monroe
H. O. Harrison Co Dodge Bros, and Hudson
Phillips Dist. Co Daniels
A. O. Somerville Steams
Howard Automobile Co Bnick
Harrison Motor Car Co Columbia and Peerless 8
J. I. Case Threshing Machine Co Case
Paige-Detroit Motor Car Co Paige
Mathewson Motor Co Allen
Leach-Frawley Motor Co Liberty. Dort and King
Arnold- S telling Co Scripps-Booth and Simplex
Pacific Boamer Dist. Co Boamer
Logan-Cadwalader Co Velie
Cole Pacific Motor Co Cole 8
Western Motors Co Maxwell
C. D. Band Mercer
Hartmann Motor Sales Agency Epperson
The Locomobile Co^ of America Locomobile
W. J. Benson Co _ Stephens Silent Six
Don Lee Cadillac
Latham, Davis & Co Stuts
Pierce Arrow Pacific Sales Co Pierce Arrow
California Motor Sales Co Lexington and Olympian
C. P. Kiel Westcott
Cunningham Automobile Co Cunningham
A. O. Somerville Oakland and Davis
cars they handle. Those features that get power from
every last drop of gasoline, that make low-grade gas per-
form equally as well as high-grade gas has in the past, and
other thrift features will receive their due amount of at-
tention.
On the other hand the beauty of the models shown will
not be neglected. Practically every distributor is going
to 'show one or two special jobs in colors with special
equipment and special finish, and Milady will have a wide
assortment of beautiful models from which to choose her
new equipage.
Under the dome of the beautiful Auditorium building
with its wonderful decorations these exquisite show cars
will be displayed to the best possible advantage, and the
thousands who throng the huge structure during show-
week will have wonderful opportunities to judge not only
of the quality of the cars, but of the big interest which is
taken by the general public in the annual showing of the
products of the Nation's third largest industry.
To indicate the manifold ramifications of the motor
car industry, it is a peculiar fact that not only are the
automobile men enthusicfctic over the plans for the show,
but the department store heads, the hotel men. the Ad-
vertising Club, the Rotary Club, the Chamber of Com-
merce and the various civic bodies are helping the big
exhibition in every way, and are planning to give out-of-
town visitors a wonderful reception during show week.
During the recent national show in Chicago the San
Francisco exhibition came in for a great deal of atten-
tion, and the big Coast display was conceded to rank
third in importance in the country because of the fact
that California is such a great motoring state and such a
tremendous market for all makes of trucks and passenger
cars. San Francisco being the western distributing point
for Washington, Oregon, Nevada. Montana. California
and the Hawaiian Islands, and the city in which many
lar^c Fastern concerns maintain Pacific Coast headquar-
ters, will also add prestige to the coming show.
Many of the big men in the automobile industry have
expressed their intention of being on hand for the open-
ing of the show. Special trains are even now en route
from Chicago with factory officials and representatives
from all over the East.
Decorations Even More Beautiful Than Last Year.
The decorative features of this year's show will, in the
opinion of those who have seen the plans, and who know
what New York and Chicago offered in this line, far out-
class those at the national exhibitions. For months Man-
ager George A. Wahlgreen and his staff of assistants
have been working day and night on the decorative details.
Herman Rosse, internationally famous as a mural decor-
ator and painter, has concentrated his attention and de-
voted his talents to the interior decorations, and has
promised that they will surpass anything ever seen in
this country for beauty, harmony and appropriateness.
Last year Manager Wahlgreen won the praise of the
biggest men in the automobile industry for having pro-
moted the best decorated and most artistic exhibition of
its kind ever held in the country. But this season the
decorative scheme, according to those who have seen the
plans, will be more artistic and more elaborate than ever.
Beautiful murals, wonderful hanging lanterns and other
marvelous effects will feature the setting in which the
1918 models of the various makes of cars will be shown.
Predictions that the exhibition this year will beat even
the high attendance record of 100,000 which was set last
season, are numerous. There are several reasons for
these predictions. One is the increased interest in the
exhibition which is being taken by the people living in the
smaller cities and town in Northern California. Many of
the towns are planning special delegations to attend the
exhibit and several have asked that special days be set
EXHIBITOKS
Goldman Anto Co
F MOTOB TBUCKS.
Barnett Auto Body Co
Track body
Anto-Car Service & Sales Co. ...
Kleiber Motor Co
mAilMir
Bose-Chalmers Co Truxtnn attachment, and Brockway track 1
Moreland Motor Truck Co
Moreland
Western Motors
MaTw«n
Kissel Kar Company
Kissel and Federal
California Tractor & Implement
John F. McLain Co
Co
Winther and Commerce
Nash Pacific Motor Co
Nash
Pacific Heath Duplex Co
Heath Duplex attachment
H. A. Sellers Co
Stewart and Signal
Frank Benstrom
Doane Motor Co.
- Doane
C. N. Weaver
Studebaker
Woodward & Bowe
Balston
Doble Steam Car Co
DAlila
United Electric Vehicle Co 1
Hewitt Ludlow Co
Hewitt Lndlow
H. A. Waterman Co
Pacific Car & Foundry Co. (Sea
F.XHIBITOBS
Kohler & Chase.
ttle)
OF ACCESSOBIES.
B. & D. Company.
C. W. Marwedel.
Defender Auto Lock Co.
Auto Theft Signal Co.
American Bureau of Engineering.
Scovel Iron Stores Co.
Automiaer Sales Co.
A. O. Sommerville.
Aero Cushion Tire Co.
McKee Glass Co.
C. A. Bacon Co.
Individual Underwriting In-
Automobile Necessities Co.
demnity Corp.
Leavett & Tufts Co.
Westinghouse Air Spring Co.
The Oushman Co.
Lichtenberger-Fergiison Co.
Superior Tire & Bepair Co.
London & Lancashire Insuraiice
Double Seal King Co.
Company.
Sierra Sales Co.
Hoelle Bubber Sales Co.
Carboncide Mfg. Co.
Lomax & Chapman.
Champion Spark Plug Co.
Pryor's Anto Accessories Co.
Miller Auto Bed Co.
N. T. Lubricating OH Co.
The Hess-Bright Co.
Pneumatic Cushion Co.
Ensign Carburetor Co.
Presto Cloth Co.
Advance Automobile Accessories
Gates Half Sole Tire Co.
Corp.
Diamond Signal Co.
Pacific Automobile ft Engineering
Universal Distillate Burner.
School.
Pacific Pipe Supply Co.
Lawrence Co.
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February 15. 1918
MOTOR
WEST
Page 17
COMPARATIVE BEOISTRATIONS IN SAN
FIELD DUBINO 1916 AND
County. 1916
Alameda 13,311
Alpine 12
Amador 362
Butte 1,640
CalaTeraa 318
Colosa 638
Contra Costa 1,627
Del Morte 117
El Dorado 262
Fresno 7,466
Olenn 693
Humboldt 1,432
Kings 1,383
Lake 268
Lassen 307
Madera 539
Marin 1,028
Mariposa 133
Mendocino 796
Meroed 1,106
Modoc 302
Mono 17
Monterey 1,418
Napa 984
Nevada 396
Placer 769
Plumas 216
Saerameuto 6,372
San Benito 620
San Francisco 20,467
San Joaquin 4,494
San Mateo 1,686
Santa Clara 6,186
Santa Orua 1,404
Shasta 497
Sierra 80
Siskiyou 756
Solano 1,268
£k>noma 2,976
Stanislaus '... 2,985
Sutter .- 497
Tehama 641
Trinity 67
Tulare 3,780
Tuolumne 447
Yolo 1,299
Yuba 550
93,452
FBANCISCO'S
SALES
1917.
1917
Increase
18,270
4,959
16
3
613
261
2,323
683
460
142
1,067
429
2.401
774
163
46
409
147
12,264
4.798
1,026
332
3,967
625
2.332
949
444
176
449
142
924
386
1,400
372
174
41
1,177
381
1,671
665
376
73
43
26
. 1,989
561
1,381
397
528
132
1.149
390
282
* ■ 66
7,089
1,717
773
253
30,917
10,460
6.450
1,966
2,171
486
8,426
2,239
1,870
486
784
287
106
26
1,032
276
1,834
666
V 4.006
1,029
4,409
1,444
832
335
987
326
86
29
6,669
1,889
561
114
1,846
527
818
268
135,889
aside for their communities. Others are planning on hold-
ing economy runs to the city with the prizes being awarded
during show week.
Another reason that is assigned for the increased inter-
est in the show is the fatt that the passenger car and
motor truck are coming into increasing importance since
the start of the war and that the public has become
educated to the fact that the autopiobile is a conserver
of time and energy and a money-maker par excellency.
For several weeks all the San Francisco distributors
have been making special efforts to "doll up" the models
which will be shown and to make them as attractive as
possible. The cars in special colors, with special uphol-
stery and finish will harmonize well with the beauty of the
decorative design.
The motor truck exhibition which is to be held in con-
nection with the passenger car display will prove a most
interesting feature for the farmers and the business man
of the Coast, as it will be the first big event of its kind
ever held in the West and will afford them their first op-
portunity of judging of the various makes of motor
trucks, truck attachments and delivery cars under one
roof.
As was the case last year it is expected that many large
out-of-town contracts will be closed and that many new
dealers will be signed during show week by the various big
distributing concerns of San Francisco.
The accessory exhibit will also draw its full quota .of
people and the various accessory dealers and exhibitors
will have on display many devices designed to add to the
pleasure and the comfort of motoring.
The many establishments in San Francisco devoted to
the automobile trade will indicate the dimensions and
stability of the business in the Pacific Coast metropolis.
Architecturally the buildings, as may be gathered from
a glance at the photographs on other pages of this issue,
compare more than favorably with those to be found on
the Automobile Row of any city in the United States.
Indeed, Van Xess Avenue has been declared -by some
Eastern automobile men to contain finer structures de-
voted to the distribution of automobiles than any other
street in the country. The photographs show but a small
proportion of the buildings which make up San Fran-
cisco's Automobile Row, but those shown are typical. The
same is true of the headquarters of the many large tire
and accessory houses in the city.
The **Motor West" photographer endeavored to snap
as many as possible of the leaders of the industry in San
Francisco. He was successful in rounding up some two-
score of them at various times and places, but they proved
to be such a busy lot that it was difficult to locate them.
A composite photograph of the result would indicate a
keen, energetic physiognomy typical of San Francisco's
best business men. True, they are not all Adonises, but
they are all workers.
Show Building Largest on the Coast.
The huge Exposition Auditorium in which the Second
Annual Pacific Automobile Show will be staged, is the
largest building of the kind on the Pacific Coast. Elvery
available inch of the more than 70,000 square feet of space
at th^ disposal of the Show Committee has been disposed
of to the 42 passenger car, the 22 motor truck and the 44
accessories exhibitors. In the main hall, 200x190 feet,
will be gathered the passenger car exhibits. The ifiecora-
tions of this immense hall have been given the personal
supervision of Manager George A. Wahlgreen for the past
four months, and the result far outclasses the best efforts
of Eastern designers at the New York and Chicago shows.
On either side of the main hall is a smaller hall; each
of these is 137x56 feet in dimensions. These smaller halls
will also be 'devoted to passenger car exhibits, and each
will have a decorative scheme of its own, but one which
will harmonize with the main hall plan. Every inch of
space in both these auxiliary halls has been disposed of.
Accessories will hold forth, as was the case last year,
on the second floor, the huge corridors surrounding all
four sides of the main hall, and the many spacious ante-
rooms being filled with exhibits. The accessories dis-
play will be by far the most comprehensive ever gathered
together on the Pacific Coast, as San Francisco is terri-
torial headquarters for so many large Eastern manufac-
turers of various devices designed for the comfort and
convenience of motorists.
The motor truck exhibition will be especially interesting
by reason of the fact that the farmer, the business man
and the public generally have become convinced of the ab-
solute necessity of some such aid to make up for the lack
of man-power and the scarcity and high price. of horses.
The speeding up of business is demanded by the Govern-
ment, and Pacific Coast business men will welcome the
opportunity of inspecting the very best examples of motor
trucks of various capacities and designs, and suited to
every conceivable business purpose. The fact that not a
few Pacific Coast concerns will be represented — such as
the Barnett, Kleiber, Moreland. Doane, Ralston, Hewitt-
Ludlow and several others — will not detract from the in-
terest of the various displays.
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MOTOR WEST
February 15. I
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Page 20
MOTOR
WEST
February 15, !^
OARAGES. CAB AND SUPPLY DEALERS AND REPAIR SHOPS
IN THE SAN FRANCISCO TERRITORY.
Car Repair Supply
County. Qara^es. Dealers. Shops. Dealers.
Alameda 77 126 61 88
Amador 6 5 4 7
Bntte 18 22 13. 2^
Calaveras 2 3 3 3
Colusi 11 14 9 11
Contra Coata 19 18 19 13
Del Norte t 3 1 1
El Dorado 3 6 3 3
Fresno • 43 102 36 34
Olenn 9 11 9 9
Homboldt 23 27 24 2^
Kings 19 21 13 19
Inyo 14 25 14 16
Lake 4 6—6
Laaaen 2 5 3 4
Madera 7 9 8 8
Marin 13 16 14 12
Mariposa 12 11
Mendocino 11 13 9 12
Merced 17 19 14 18
Modoc 8 6 7 7
Mpno 1111
Monterey 18 21 13 16
Napa 7 14 8 11
Nevada : 7 7 9 8
Placer 9 11 8 9
Plnmaa 12 2 2
Sacramento 47 68 34 €3
San Benito 9 11 6 7
SanU Crua 21 25 20 18
San Francisco 211 236 227 204
San Joaqnln 49 63 42 61
San Mateo 11 , 13 8 11
Santa Clara 43 «9 36 41
Shasta 9 12 8:0
Sierra 2 12 2
Slaklyoa 8 13 9 7
Solano 21 18 17 20
Sonoma 34 43 34 28
Stanislaus 37 44 33 35
Sutter 3 2 3 3
Tehama 14 15 12 14
Trinity 13 2 3
Tulare 38 42 33 37
Tuolumne 5 4 5 5
Yolo 11 14 9 10
Yuba 10 12 8 10
Totala 935 1219 853 938
Furnished by Automobile Publishing Company, 943 Monadnock
Bldg.. San Francisco.
San Francisco as a Distributing Point.
In considering San Francisco as a distribution point for
automobiles and sundries, we should take into consider-
ation the transportation facilities which exist to and from
San Francisco, and those facilities should have very care-
ful thought. Here are very excellent facilities for the
distribution of automobiles to all parts of the State, in-
cluding water distribution to Santa Barbara. San Diego
and San Pedro, and everywhere up and down the length
of the Pacific Co^st. From any particular location on
San Francisco Bay, it is obvious that distribution to the
northern counties, such as San Joaquin, Sacramento.
Sonoma, Butte, Volo and Humboldt, all important con-
suming points, can be made advantageously from San
Francisco.
The impqrtance of water transportation from San Fran-
cisco, and especially the importance of interior water dis-
tribution, cannot be too strongly emphasized. The trans-
portation facilities of the Bay section are, of course, ex-
cellent for distribution from a manufacturing plant
throughout the entire State. All the railroads — that is,
the transcontinental lines — come in to San Francisco,
through the Bay Cities, and from San Francisco automo-
biles are distributed throughout the State and to the
Hawaiian Islands and the Orient. Besides the Ford,
Chevrolet and Fageol factories, there is talk every day of
other factories and assembling plants being established.
Among the makers of motor trucks in the San Francisco
territory are the Fageol, Chevrolet, De Martini. Doane.
Hevvitt-Ludlow and Kleiber.
An important factor in considering the manufacturing
end and distribution end is the climatic condition :
about San Francisco and the Bay regrion. The a'
of heat in summer and severe cold in winter makr
region in and about San Francisco proI:>abIy one i»'
most valuable manufacturing centers in the countr
account of the increased efficiency per employe thr* :
out the year due to the fact that there is practiciil!:
loss of energy on account of extreme heat or extr;
cold, and being a valuable manufacturing" center :
naturally a valuable distributing point.
Many Sales Conferences Scheduled for Slio^v Week
A score or more of dealers' conferences have aire.
been arranged for during the week. Bi^ distribu:
will take advantage of the fact that many of the Ki>:-
officials of the companies they represent will be on h*
for the show, and have invited all of their out-of-tu.
representatives to be on hand not only for the show
for the sales conferences.
L. H. Rose, president of the L. H. Rose-Chalmers <
has called a meeting of Xorthern California Chsilm^
representatives for Friday.
P. H. Greer, of the (ireer-Robbins Co.. state distribuO*
for Hupmobile cars, has called a meeting of the Hu
distributors and dealers in the state for Thursday.
Al G. Faulkner, state Marnjon distributor, wiU hoM
special conference which will be attended by F. K. M'^
covics, vice-president of the Xordyke & Marmon Co.. ::• i
all the State Marmon dealers.
Jake Hirsch. of the Hirsch Motor Co , Coast distributor
for the Truxtun unit, a truck attachment, has called i*r
a conference with ever\' Truxtun dealer in four State
and a conclave will be held on Friday.
\V. C. Logan, of the Logan-Cadwallader Co.. X'elie di-
tributors. has arranged for a meeting of all Velie distribu-
tors, and a special sales campaign will be discussed at ih.
conference.
John F. McLain, head of the John F. ^^cLairrC#. di^
tributors for the Franklin car, is planning a special meet
ing of dealers to discuss the features of the new Series '
Franklin thrift cars.
H. O. Harrison, of the Harrison Motor Co., has callet'
a convention of dealers handling Hudson and Dodge can*.
The Howard Automobile Co, is planning a special
meeting of Buick distributors, and everything is pre-
pared for a big meeting with prospects and selling plans
as the topics for discussion.
The United States Rubber Co. officials had a big con-
ference this week at the Palace Hotel which was attende<I
by over one hundred representatives from all parts of the
Coast. The majority of these men are staying over for
the show.
Sales Manager F. W. Hauger, of the Haynes Auto Sale?
Co., has called a meeting of ail Haynes representative5
for Thursday or Friday.
The Don Lee Co., Cadillac distributors, will hold a
conference with dealers during the week.
The H. W Carter Co., Briscoe distributors, will hold
special meetings with factor>' representatives and Coast
dealers.
Safford, Ariz. — Mclnroy & Ferguson have secured the
(lila and Graham counties agency from the Leach Motor
Car Co. of Los Angeles and will sell Dort, Liberty, Prem-
ier and King cars.
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aruary 15. 1918
MOTOR WEST
Page 21
San Francisco Hub of Central California Touring
No Section of the Country is More Fortunately Situated as Regards Good Roads and Natural
Attractions — Many World-Famous Scenic Marvels are Located Within a Half-Day's
Drive of Golden Gate — Outline of Some; *of the More Popular Trips
NATURE gave Central California most of the natu-
ral and scenic wonders that make the Golden State
a lure to all the world and a climate which per-
mits the traveler to see and enjoy both at all seasons.
These, in combination with the wonderful roads, makes
San Francisco a center for motor touring from one year's
end to the other.
The motorist starting from San Francisco and the Ray
Cities has a choice of a series of tours which will acquaint
him with the beauties of the valleys to the north, east and
south of San Francisco Bay; the majesty of the Califor-
nia redwoods; the charm of the "magic coast line"; the
peace and calm of the old missions, and the grandeur of
Yosemite and Lake Tahoe.
The motorist in San Francisco is fortunate in that with
a few minutes' travel he can motor into beautiful suburban
territor>% and thence in an equally short space of time into
scenes of remarkable sylvan beauty. The tour of Half-
Moon Bay via La Honda Canyon is an illustration. The
route lays through Burlingame and San Mateo, whence a
turn to the right over the hills brings the traveler to Half-
Moon Bay on the shores of the mighty Pacific. After a
run along the road parallel to the ocean via San (jregorio,
Fescadero is reached, where a turn to the left through
Pescadero Canyon through a most beautiful scenic coun-
try brings the tourist to La Honda. It is a nine-mile climb
to the summit. The return to San Francisco is via Portola
Willev and Menlo Park.
The foothill and canyon tour through Castro and
Livermore Valleys offers a great variety of scenery, over
roads that are uniformly good and of easy grade. The
real start of this trip is from Oakland, whence the Foot-
hill Boulevard is followed to Lake Chabot, where a splen-
did panorama of San Francisco Bay may be had. Skirt-
ing the lake the road, which is a portion of the Lincoln
Highway, leads through Dublin Canyon to Dublin and
thence to Sunol. At this point a turn to the right brings
the tourist into Xiles Canyon and after five miles of the
most picturesque going, to the town of Niles. The home-
ward route leads through Alvarado and San Leandro.
The mileage of this trip is approximately 70 miles.
The trip around San Francisco Bay follows the western
side of San Francisco Bay to Burlingame. San Mateo.
Redwood, Palo Alto and Los Altos to San Jose. After
lunch at San Jose the homeward route leads through Mil-
pitas and Warm Springs, where a turn to the right brings
the tourist to the Mission San Jose. Thence the road leads
through Xiles, Hay ward and San Leandro to the ferry at
Oakland. This is a 135-mile trip.
.\nother ideal short outing is the trip through pictur-
esque Marin County. After ferrying to Sausalito. the
State Highway is followed along the shores of Richard-
son's Bay to San Anselmo. the route being at all times
within the shadow of Mt. Tamalpais. l^^rom San Anselmo
one can go via Fairfax, either direct to I>olinas. or north
in Tocaloma, Pt. Reves. Inverness and tli/^^u. J^i-v^J^.-^
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MOTOR WEST
February 15, 1918
Ii<j:hthr)n>!c*. The* rrtnrn rotitc is ifl^ntiral as far hack as
Olrma, whcncr a turn to the ri^ht brings th** traveler
to th<' r)C(Mn shore roarl [o P»oHnas. Krom the latter point
the favorite route is through Willow Tamp, still f)arallel-
ini'' the oc<'an, with Mt. 'raiTial])ais on the left, to Sansa-
hto. This tri]> may easily he ma<le in an afternf)on. as it
IS only 7,^ miles.
An ext(Misif)n of the Tomales-Inverness- P>olinas tonr
to the l)i«^ rcdwoorls alon^ the Knssian River forms an
irleal week end ontin^. From the town of Pt. Reyes, con-
tinue north to Tomales and Monte Rio, where the Rus-
sian River is crrjssed. Turning to the left thronj^-h Jenner
the road leads to F^'t. Ross. Returning over the same route
to ^inerneville the road leads np the Russian River Valley
to f^'ultrm nnrl .Santa Rosa, where a turn to the rig^ht
starts the triurist on the homeward journey thr/ru^h fVta-
luma. Xovato and San Rafael to .Sausalito. tirence by ferry
fo .San F*'rancisco.
f he tour ahm^ the shore*? of the F'acific to .Santa Cruz
and Mor?tcrcv Flav is known the world over for the re-
jai^tfed s^rotip of volcanic rock> :n >n.n lienito County.
On arnving^ at San juan a turn to the ne;^hr leads to Hol-
lister. where another nt^ht turn throug^h Tres Finos and
f^aicines hnng^s the traveler to rhe iittle town of Cook,
where a turn to the n^ht into the h:ils for about 2'
miles brinejs the famous [^innacits into si;^ht. Some of
these peaks tower 15M) feet into the air. and the battle-
mented i)recipices. ^corerl with ravines and i^orges and
pock-marked with mysterious caves, are veiled in the
rainy season with many waterfalls. Returning by the
same route to [^olIister. the route lies through < lilroy and
San Jose, where a choice of routes is ^ven to San i-'ran-
cisco. Vhe round trip is about 350 miles.
A few miles north of Santa Cruz lies the famous Cali-
fornia Rcflwoofl Park, a great iorasi oi Jm^ twees ^ilamt wk
famous the worhi over. The Big Basin, anothtr natural
wonder — a great bowl scooped out of the Santa Cruz
Afountains — is another attraction to the motorist.
The tour to the Petrified Forest through the beautiful
\apa Valley a'oounds in scenic marvels without number.
S\N MVIKO nMNTV niUVMS AUK
u M,i,i;n HV i:t r \i,vi»rt and oak
'rnt'-.KS,
ON TFTK t)in\SKIin\S OK TMK HKD
WOODS NK( TION IN HKAHT OF NAPA
(M>rNTY.
THE MARIPOSA GROVE OF BIG TREES
IN YOSEMITE IS TRULY A SCENIC
MARVEL.
tiiMtl<nble sernic i>en\uies to bo encountered throughout
the entire roip d trip. Half-Moon Hay is reached over the
tiew ^ln>re mad ;Mid thence paralleling the mighty Pacific
the tt>nte le:uls through Purissini.'\. San (iregorio, Pesca-
deio. "- wanton and l>a\enport to Santa Cruz, the famous
rt'snr' eitv on the shore of Monterey Bay. C'ontinuing
around the Uav. the road leatls thro\igh W atsonville. C'as-
limdlr and Salinas to Monterey an<l Pacihc (irove. Here
the wnntleiinl "irmile tlri\e" is enco\nitere<l. famous the
Win Id o\ el for us nnmert>us beautiful outlooks, the C\ar-
niel Mi^^ion. Hotel l>el Monte and its golf links and other
.on.\tnnn'». <>n the hvMiiewanl tnp a turn to tlio rij^ht in
S.ibn.i'^ w 'II iMinsi ihe tourist through San Inan Pass to
lln pirti\ t<>\vn oi S:<n Inan an«l its old missu^n. Then
fidl.nvnit: the Chuiiiiden cnt-<>tl' to (idrox. the roiUc lies
thuMitb M origan Hill and l-«K-n\alo to San lose and
'(•nil to San I'^r.inei^^eo or (Oakland.
Mu \ou\ lo Santa i ^w/ and Motitercy r>ti<.rv \hc i»ov-
ilii\ <M an extendi. -.11 oi' the trip to the pir-riaoKs. :.
Starting from Oakland the route lies through Walnut
Creek. Concord and Pacheco to Martinez, where the ferr>
is taken to Renicia. at one time the capital of the state of
California. From Benicia the road skirts the shore of San
Pablo Bay to \'allejo. opposite the Mare Island Nav>
Yard. Due north stretches the heautiful road to Si
Helena, with broad orchards carpeting the ample floor of
the valley to the foothills. Still fanher north lies Cah^-
to4>a. where a turn to the left hrings the traveler to tht
l^etritud Forest. The return trip may be made either ^^
\\a\ of Xallcjo, where a ferr\' can he had to San Frarv-
cisco, or by way of Santa Rosa, Petaluma, San Ratae.
and Sausalito. and thence hy feTT>- to San Francisco. Tht
round trip a])proximates 15(^ iriiles.
VctT those who delii^ht in a swift ride through an agr.*-
cnhural section, the tn]» through Solano County to the
State Farm at Davis is most enchanting. Starting from
(^<'.kland. the State Highway is followed tc» Manine2
where the fcrr\' is taken to Benicia. ^he/nenE^^t^^eriOPte h«^
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February 15. 1918
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Page 23
PICTURESQUE ROAD ALONG TOMALES BAY, MARIN COUNTY.
through Cordelia, Fairfield, Vacaville and Dixon to Davis.
Upon arriving at Cordelia on the homeward trip, a turn
to the right at Napa Junction and thence to Vallejo will
permit of a long ferry trip through San Pablo Bay to San
Francisco.
The Crystal Springs- Portola Valley tour, 80 miles round
trip, makes an ideal half-day's outing. The State High-
way is followed through San Bruno to Millbrae, where a
turn to the right leads through delightfully wooded hills
to the summit of the ridge forming the eastern boundary
of San Andreas. Passing Crystal Spring Lakes and VVood-
side. the road leads through the beautiful Portola Valley,
passing many summer camps among the redwoods. Con-
tinuing. Stanford University is reached, and later Palo
Alto, whence a return by the State Highway to San
Francisco is a familiar journey. The round trip is about
SO miles.
Another favorite half-day trip for the motorists of the
Bay Cities is that to Mt. Diablo, which is only 17 miles
east of Oakland. The accepted route is via the Tunnel
Road through Walnut Creek. The mountain stands u])
out of the plain like a sentinel, it being the only elevation
for many miles round about.
Just across the Golden Gate, within the shadow of Mt.
Tamalpais. lie the Muir Woods. A good road leads
through the forest, beneath the huge Sequoia Semper-
virens. some of which are 250 feet high and from 30 to
4<» feet in circumference.
PINES ON MONTEREY PENINSULA, NEAR DEL MONTE.
The Lick Observatory on Mt. Hamilton, about 13
miles from the beginning of the Mt. Hamilton road out
of San Jose, is also a favorite objective point of Bay
Cities motorists. Mt. Hamilton is 4209 feet high and
dominates the entire surrounding country. The road to
the top from Smith's Creek hotel, although only 7 miles
in length, has no fewer than 62 curves, but the grade is
easy and the scenery delightful. Other tours out of San
Jose may be taken to Alum Rock Park, a picturesque
canyon resort 6 miles from the city ; to Los Gatos and
the old quicksilver mines at Xew Almaden ; to Watson-
ville via the beautiful Mt. Madona road, and numerous
others.
There are now open three main roads to Yosemite V'al-
ley — the Coulterville. Big Oak Flat and Wawona. The
Wawona road, by reason of its easy gradients and its im-
pressive views of the Valley, is recommended for the trip
in. and the Big Oak Flat road for the return trip, as far
as Crane Flat. From Wawona it is but a short run over
good roads to the Mariposa (Jrove of Big Trees, one of
wonders of the world. F'rom Wawona into the Yosemite
proper is a run of 26 miles, through deep gorges and
shadowy canyons, in the midst of a country teeming with
game.
H traveling from the north the motorist will naturally
use the Big Oak Flat Road in driving to Yosemite. That
route starts at the city of Stockton, though there is also an
excellent connection from Modesto, and the road passes
1
AMONG THE CRAGGY PINNACLES. IN SAN BENITO COUNTY.
CYPRESS POINT, ON MONTEREY'S * 17 MILE DRIVE."
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MOTOR
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February 15. I^^M
through Knights Ferry. Groveland and Sequoia, reach-
ing an altitude of 7250 feet before arriving at Yosemite.
One of the special attractions of this road is the 1 uolumne
rove of "Big Trees" and the magnificent timber through
which the road passes throughout its entire length ^after
reaching an altitude of 4000 feet. As an adjunct to this
road, the Tioga trans-Sierra route, leaving the Big Oak
Flat road about four miles east of Sequoia, affords an op-
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February 15. 1918
MOTOR WEST
Page 25
portunity for the motorist to drive his car to the summit
of Tioga Pass at an elevation of 9941 feet.
Coming into Yosemite from the south, the motorist
has the choice of three roads leading from Fresno. The
road to Wawona, which passes through the towns of
Coarse (iold, Fresno Flats and Sugar Pine Kidge, is
generally conceded to be the best. This route will be
greatly enjoyed by those who take interest in that period
of California's history when the discovery of gold made,
overnight, cities out of barren flats.
A route which for years was the busiest stage line into
Vosemite \'alley, is that from Madera through Miami
Lodge to Wawona.
(^ne of the great advantages enjoyed by the Wawona
route is the Mariposa (irove of Big Trees, probably the
most celebrated group of Sequoia (iigantea in the United
States: also the fact that driving into Yosemite X'alley
by way of Wawona, the motorist can divert from that road
and drive his car directly to (ilacier Point, where the
miss. From Oakland, the route leads via the Foothill
Boulevard to Hayward, Dublin Canyon and Livermore,
and thence to Stockton. Lincoln Highway signs point the
way north to Sacramento, thence east via Roseville to
Auburn. At Auburn the climb into the foothills is be-
gun, and \7y2 miles of steady ascent brings the tourist to
Colfax. At Summit an altitude of more than 7,000 feet
has been reached, and a magnificent view of the snow-
clad ranges is spread before the eye. From this point
there is a steady descent to Donner Lake, named for the
ill-fated Donner party of pioneers. Truckee, the next
town, is the seat of the winter snow carnival. Here the
road leaves the Lincoln Highway and follows the canyon
of the Truckee River for 14 miles to Lake Tahoe.
The "(irand Tour" of the Central California counties is
one of the most interesting, instructive and attractive in
America. It touches many of the notable scenic features
and the natural wonders of California — the big trees, the
sea coast, old Missions, valleys and mountains — and
WONDERFUL OAKS AT DEL MOXTE.
SOUTH OF SAN FRANCISCO
WONDERFUL PETRIFIED FOREST
IN SONOMA COUNTY.
BEAUTIFUL DRIVE IN SAN MATEO
COUNTY. NEAR BUHLINGAME
overhanging rock, protruding above the abyss 3200 feet
above the valley floor, has made this one of the most
celebrated view-points on the walls of Yosemite Valley.
Still another advantage enjoyed by the Wawona route
especially for the motoring public, is the fact that in
driving to the X^alley over that road, the most celebrated
view of Yosemite is enjoyed when passing Inspiration
Point. As the motorist approaches Inspiration Point the
road clings to the very edge of Merced Canyons, 3000 feet
or more above the bottom of the gorge. From Inspiration
Point may be enjoyed a view of three of the noted features
of Yosemite X'alley. To the right is Bridal Veil F'alls.
^>08 feet of sheer drop. In the center distance, is the
celebrated Half Dome, piercing the upper reaches nearly
one mile in height above the Valley floor. To the left, and
more immediately in the foreground, looms the largest
single block of granite in the world — El Capitan, its wall
towering 3780 feet above the Valley floor.
The tour to Lake Tahoe is one that no motorist should
traverses thirteen counties. Six days should be given to
the tour — three days to the section south of San Fran-
cisco Bay and three to the north — the trip approximating
600 miles.
From San Francisco the route lies through San Mateo
and Santa Clara counties to Los Gatos; thence through
the Santa Cruz mountains to the coast city of Santa Cruz ;
via Watsonville and Salinas to the Monterey peninsula
and its wonderful coast drives. Returning north: Monte-
rey to Salinas, Old Mission San Juan, Hollister, dilroy,
San Jose, Mission San Jose, Xiles, Hayward to Oakland.
The second section begins at Oakland and follows the
State Highway to Martinez; thence by ferry to Benicia ;
X'allejo, Xapa, St. Helena to Calistoga. Here the road
climbs Mt. St. Helena and drops into that region of min-
eral springs, lakes and forests — Lake county. Through
Middletown, Kelseyville and Highland Springs the route
lies over the Pieta grade to the Russian River and thence
home through Cloverdale and (leyserville^
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February 15. ]9\h
Aftermath of Chicago Show
Plenty of Business in Evidence Despite Bad
Weather and the Garfield Closing
Order — Confidence Restored
CHICAGO, FEBRUARY 2.— The eighteenth annual
automobile show closed to-night. Attendance was
far above expectations, with allowance made for the
idle Monday, Sales were excellent and prospects numer-
ous.
P'rom the information gleaned from reliable sources, it
seems practically certain that there are not going to be
manufactured a sufficient number of passenger cars this
year and that the shortage is going to be serious. Dealers
are preparing to weather the shortage of passenger cars
by taking on truck agencies and by looking carefully into
the tractor field, in which the dealer is going to take a
prominent part in spite of early predictions that the trac-
tor would be handled by the implement dealers. The latter
class of mefchmnts kirows little or notiiio^ of th€ igaso-
linc motor and the automobile man has business with the
farmer in the passenger car and the motor truck field and
with the sales in those two fields will logically take on the
tractor and win success also, employing his sales force
until after the war in the truck and tractor fields.
As indicating the falsity of claims of slack business.
Thomas J. Toner, of the Maxwell-Chalmers combination,
said that the reports of business done in America by the
makers the last three months of 1917 showed a gain of
<\5().0{)0.0()0 over the last three months of 1916.
I'^ach day of the show has brought new accounts of
business taken for the government. The automobile and
parts and accessory makers have added millions of dollars'
worth of war business within a short time and have taken
literally the admonition of the government to trim out-
puts of passenger cars and do other work.
The real necessity of a motor truck exposition was never
better exemplified than during the week, with trucks stand-
ing in long lines all around the show buildings, playing
side show to the passenger car exhibit. No year ever saw
more of this sort of thing and no business of the promi-
nence of the motor truck industry should again be forced
to do the side-show act.
Chicago is always a hot-bed for business, and more
dealers and distributors were on hand this year than ever.
They came to Chicago in greater numbers than to the
New York show, and this year saw New York completely
outdone from the standpoint of business done. Chicago
is at the very closest |)oint of contact with the great farm-
ing district and with the sections of the country where
the big business of the year will be done. The South,
Middle West, Southwest and West, including the F'acific
Coast, are all good business sections for the motor car
people, and there was a banner attendance of the men
who sell cars.
The Chicago show opened the eyes of a lot of people.
The number of dealers on hand, the large number of dis-
tributors present and the cry for cars aroused the manu-
facturers to the fact that the United States is going to
show to just as much advantage in the amount of busi-
ness done with the war on as did Canada after the war
broke out. Canadian business trebled and vet Canada
gave a greater proportion of its population to the war tha:i
the United States will ever be called upon to give, an :
also , gave more of its wealth. The placing in circulatio-:
of so much money in America through war activities, thr
high wages placing workingmen in position to buy ca^^
and the great field created in that way for cars up t
$1,000 and even up to $1,500, with the fact that those whr
would ordinarily buy the higher-priced cars are buying m
the lower-priced field, has brought demands v^hich thr
makers are never going to meet.
There was much concern manifested on all sides rV-
fear that it will be impossible to secure materials. Man^
have said that new companies entering the field won! '
never be able to get materials, yet H. J. Wells, chief ene*-
neer of the Texas Motor Car Corporation of Fort Worth
Tex., found that he could secure all the material he de-
sired and that this was the case because of cancellation^
by some of the big makers. This company has 7.0OO car^
contracted for, and went right ahead in spite of croakine^
which reached it from the East. Being on the ground ir
a section carpeted with money, it foresaw a shortage or
cars from tlie old and well established makers and it i-
now preparing to reap^c Hatnest in the automobile fieb
as the farmers of its district have reaped lite k^i f i-U
from their fields.
Summing up, the men who investigated thoroughly
found that gasoline was not going to be short, that stec!
except certain alloys replaceable by other materials and
other commodities was not going to run short, and they
therefore express no fears that the third largest industr>
in the world is going to be strangled by the government
which needs that industry.
What proportion of automobiles as compared to last
year will be made could not be estimated correctly, but ii
seemed to l)e the general opinion that the output will l>e
not over 70 per cent of the total possible and that it may be
less. In that event the wise men point to a certain short-
age of cars, and somehow Canada, and the increased buy-
ing there after the war started, comes up again and again
as a means of comparison and of real tangible proof that
America will want more cars than ever. The makers, of
course, have no cause to worry, as their capacity is taken
for the manufacture of war materials of all sorts. The
dealers are the men who are pondering the matter and
they are the men who are seeking the outlet, the source
for business to take the place of the falling off of the pas-
senger car trade. Many are turning to the motor truck,
and representatives of all of the big motor truck com-
panies were more in evidence at the show than ever before
and all did business — with the passenger car dealers.
Many agencies for trucks were sought for and were placed,
and the men who make the business wagons are not
worrying, for the needs of the time are not going to allow
such a curtailment of materials for the truck men a>
promises to be the case with makers of passenger car^.
Trucks must aid the railroads to solve the problem of
freight transportation ; trucks must do the work that the
railroads cannot do; trucks must keep business going, and
the government knows this, while the dealers realize that
the business interests of the country will have to be sup-
plied. Many passenger car dealers in the past have fought
shy of the motor truck; but times are changed, and each
day brings news of exclusive dealers in passenger cars who
have added trucks to their lines, andj^lan larger, business.
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February 15. 1918
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Page 27
The show opened on Saturday night, without the usual
crowd of tradesmen being on hand, however. Thousands
of men from all sections of the country spent from 24 to
48 hours on the road owing to the fierce blizzard which
raged all day and lasted far into the night. The Detroiters,
who had started Friday night, reached their hotels early
Sunday morning and went to bed. Many other contin-
gents did not come till Tuesday, having learned that the
(iarfield order would necessitate the closing of the show
on Monday. Many exhibits held back by the blizzard and
train delays were not installed until Tuesday.
The Illinois fuel administration recommended that the
coailess Monday order be suspended as far as this particu-
lar event was concerned, but Washington officials informed
the management that no exception could be made. The
authorities did, however, give permission to close Mon-
day instead of Tuesday although the show is operated
under an amusement license and amusements were all
closed Tuesday. This fact alone gtv^ to the show on
Tuesday an attendance the like of which has never been
known. .Monday's loss in attendance was probably more
than made up by the banner attendance of the second
day of the week.
The Monday lay-off was a good thing in more ways
than one. for it gave opportunity for the men of the
trade to get together as they would not have done had
the show been on. Sales representatives traveling in every
state of the union, men of official position in the factories
and a fair smattering of the manufacturers, with distribu-
tors and dealers from everywhere in the world, including
Kuropean countries and the Antipodes, talked of the future
of the industry. The optimism of the many representa-
tives of the Middle West, the great South-west, the Far
West and the South put a damper on the calamity howler
as nothing else could do.
The concensus of opinion seemed to indicate that the
automobile business is going to be good in 1918, and that
it is going to be better by far than some of the most opti-
mistic had believed possible. The car shortage, it was
admitted, is going to be serious, for cars enough are not
going to be manufactured. Everyone, however, agreed
that the war must go on to a successful finish and every-
one believes 'that the motor car industry is going to aid
in making the cause of the Allies successful. All hands
will go on doing what motor car business there is to do
with the cars which may be manufactured, and predict
that the close of the war will be followed by great pros-
perity in the motor car field, for America will have to
supply the world with automobiles and motor trucks.
Announcement of the Ramage process of tripling the
supply of gasoline from crude oil was the talk of the
show and there was a general feeling of confidence among
the industry's high-lights that the supply of gasoline will
much more than equal the demand. One of the features
of the social activities in connection with the Chicago
Show was the War Dinner at the Xew Morrison Hotel.
Friday. F'ebruary 1st. Over 1300 tickets were sold, and
the dinner was one of the most successful in the history
of the Society of Automotive Engineers. To David Bee-
croft, chairman of the Meetings Committee, much of the
success of the affair is due.
The Tractor Meeting, held at the Sherman on the after-
noon of the same day. was also under the management
of Mr. Ueecroft's Meetings Committee. The fact that the
tractf)r is a recognized factor in the war was responsible
in great measure for the intense interest manifested in this
meeting. The fundamentals of tractor design were taken
up under three heads, viz.: "The Fundamentals of Gen-
eral Tractor Design;" "The Fundamentals of Tractor
Engine Design." and "The Fundamentals of Tractor
Transmission Design." W. X. Smith, of the Monarch
Tractor Co., Watertown, Wis., started the discussion in
connection with these papers, and a number of other
tractor engineers participated in the proceedings.
Banquets and luncheons featured the week. The Elgin
Motor Car Corporation gave two luncheons Wednesday,
one at noon for the dealers and one at 6:30 for the parts
and accessory makers who supply the company. C. S.
Rieman, vice-president and general manager of the com-
pany, presided. The X'elie Motors Co., and the Xash
Motors Co., gave luncheons to their dealers on Wednes-
day, and the Xash Motors Co. had a dinner Tuesday also.
The Franklin, Maxwell and Paige-Detroit companies had
their dinners Thursday.
The Automobile Salon in the Elizabethian room of the
Con?:Tess ilotcl, opened Monday despite the fuel order.
There were ten lines of cars shown and some surprises in
body work were in evidence. There was an automobile
show at the Edgewater Beach Hotel during the week and
motor truck shows in many hotels with quite a sprinkling
of passenger car exhibits of a private nature. Some parts
and accessory exhibits were also noticed in odd corners
and quite a number of displays at headquarters of com-
panies who do not exhibit at the national show.
A census of the show Saturday night showed 350 ex-
hibits of which 87 displayed gasoline cars, four showed
electrics and two steam cars. There were 400 cars in all
on display, and at a rough estimate the value of the ex-
hibits totaled $3,500,000. The total floor space of the
Coliseum, Annex, (Ireer building and First Regiment
Armory is 94.000 square feet.
Service flags were everywhere to be seen, indicating that
the automobile manufacturing trade of America has con-
tributed largely to the war, probably to a greater extent
than any other industry. Many men of the industry who
have joined the colors arranged furloughs to allow them
to attend, and uniforms were in evidence on all sides.
Under the title **A Xew Era in Automobile Headlight-
ing," the Corning Glass Works, Corning, N. Y., has issued
a large sized booklet detailing, with the aid of many excel-
lent illustrations, the advantages of the Corning Cona-
phore, the new scientific headlight glass. The pamphlet
was prepared by the J. Walter Thompson Co., Xew York.
HOW I WOULD PURCHASE AN AUTOMOBILE.
By W. L. HUOHSON.
I would lint determine the different otes to which I wonld pat it.
Then I would analTse thoM uses to aacertain the featutei necetearj
in Ml automohile to sucoessfnlly meet them. Thlt would thow up
iU ftdapuhility and utility.
Next I would acquaint myself with the reputation and prestige of
the maker. I would make sure that the manufacturer was a perma-
nent fixture in the automohile industry. This would protect me dar-
ing tte length of time that I owned the car. I would know that I
was not purchasing a car that was liable to become an "orphan."
Then I would look ahead wtx. months, because, not being able to
afford two cars, the one car would haye to giro me the utility, style
and efficiency of two cars.
I would then inspect and compare those featurea that insure com-
fort, performance, service and economical maintenance.
I would want the car to have a good appearance, not expensiTO-
looking, but capable-looking. I would want it to hATe exeluslTe, not
commonplace, looks.
Such a car would not only reflect my good Judgment in automo-
biles, but would also fully meet my requirements ' and in doing thst.
it would proTe the best iuTestment I could possibly make for in-
creased personal efficiency and economy.
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MOTOR WEST
February 15. 1918
LOSANEELES-SANpRANCISCO-PaRTLAND-SCATTLE
The Motoring Authority of the Pacific Coast.
EstabUshed 1907.
.An Illustrated Automobile Magazine of Quality, Issued
Semi-Monthly.
Published by Motor West Company, Marsh-Strong Bldg.,
Ninth and Main Sts., Los Angeles, California.
GEORGE M. SCHELL Editor and Publisher.
F. ED. SPOONER Advertising Manager.
Representatives :
T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco.
F. ED SPOONER. 420 Book Building, Detroit, Mich.
Entered at the Post Office at Los Angeles as second-class
mail matter.
Subscription $2.00 a Year. Single Copy 10 cents.
February 15. 1918
Motor Trucks in Parcel Post Service
RECENTLY the Post Office Department has taken
a deep interest in the progress of highway improve-
ment, the development of the motor truck and
methods of utilizing both. There has been a reduction of
farm production owing to the draft of man-power into
war service at a time when it is imperative that produc-
tion should be increased. More convenient transportation
would stimulate production. Although somewhat late in
starting, the Post Office is endeavoring to overcome this
loss through the "farm-to-table*' movement.
The only way to demonstrate to the producers that it
is worth while to increase production, is to put some vis-
ible means of communication before him, and that is by
establishing motor truck parcels post routes. Such a
scheme will aid producers and eventually reduce the cost
of living. In some instances no fewer than fourteen hand-
lings are now required to deliver eggs from the producer
in the suburbs of a large city to the consumer, in the city
itself; yet we wonder at the high price of hen-fruit. .\s
against this, but six handlings are required when eggs are
shipped by motor truck between New York and Phila-
delphia.
There are approximately 2,200,000 miles of public road
in the United States, on more than half of which there
is no mail service, and 156,000 miles of improved road, on
120,000 miles of which there is no service. To develop the
farm-lo-table movement it is only necessary to take ad-
vantage of highways already existing and improved.
Five years ago at a public dinner in New York, J. I.
Blakeslee, Fourth Assistant Postmaster-Ciencral of the
United States, proposed a chain of motor mail routes
from New York to San Francisco and it was treated as a
monumental joke. Today it will be difficult for the coun-
try to present arguments why similar routes should not
be operated in many sections of the country.
Many truck gardeners within 10 to 15 miles of cities
drive to the markets with loads of produce and think this
a cheap way of marketing. They do not think of their
time and that of their horses as worth anything, as the>
pay out nothing in cash. But how about the farmers 3
to 30 miles out? These are the producers the Post Office
is going after. To enlarge the delivery zone of the cit\ :t
must establish routes 50 to 100 miles out into tcrritorv
where farmers are not producing their utmost.
;\n emergency confronts the country, and daily trans-
portation must be put before the farmer to stimulate i)ro-
duction. The motor truck is not confined to fixed rail^
or routes, but can travel roundabout to avoid <lela\ -
Roads must be improved, and the most i)ermanent typr
of road is cheapest in the long run. as the matter of u\t-
keep is involved. There is a class of citizens who say iht
(iovernment should not encourage use of trucks on im-
proved roads because they injure them, but the Po-^t
Office cannot see the logic of investing money in ruinN
that are not going to be utilized to the utmost.
Some, people are sceptical about motor truck postal
routes reducing the cost of living. They say that when
direct shipping means is supplied, the producer wil! a:
once raise his prices to conform with prices in the city.
But sooner or later some of the producers will sha<lc
prices a bit, then others will follow until prices begin lo
pyramid downward instead of upward. They have been
increasing for the last ten years and it will take time for
them to come down. Somebody is controlling prices now.
but with direct producer-to-consumer, service the market
cannot continue to be controlled.
As the Post Office Department develops its plans, a
market will be created for motor trucks which will tax
the productive capacity of the manufacturers. It is there-
fore essential to standardize some type of truck for the
contemplated service, in order to insure quantity pr<^-
duction.
Gasoline Plentiful and Car Production to Be Normal
THE UNITED ST.ATES is the world's largest oil-
producing country. Crude oil is transported from
the Pennsylvania fields to oil refineries on the At-
lantic seaboard in underground pipe lines and from the
Oklahoma and Texas fields to Chicago and from the Cal-
ifornia fields to the Coast in the same way. so railroad
freight congestion does not interfere much with the sup-
ply. Ciovernment departments declare there is sufficient
gasoline and other liquid fuels for all requirements, pro-
vided care is used to avoid waste, and there is and has
been no intention to curtail use of motor cars by limit-
ing the amounts sold.
Manufacturing facilities of the 550 automobile factories
and 1,080 parts and accessories plants in the United States
are so enormous that there is no need for the government
to commandeer factories for production of war materials.
Careful investigation of the situation in Washington by
the Automobile Industries Committee has shown that the
factories can take on all war orders available without
seriously interfering with production of either passenger
or commercial vehicles.
In the present shortage of transportation facilities, the
motor truck and the automobile are recognized as im-
portant factors in keeping the industry and commerce of
the country in full swing. If the national emergencv
called for stopi)agc of the production and use of motor
cars, manufacturers and owners would undoubtedly con-
form with the necessity patriotically, but the need of
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February 15. 1918
MOTOR
WEST
Page 29
greater transportation facilities and of increased efficiency
and production on the farms and in the factories tails for
the utmost utilitarian employment of the motor vehicle
as a time-saving and labor-saving mechanism.
How Farmers Use Their Motor Cars
That farmers use their automobiles principally for busi-
ness purposes and consider them a necessary part of the
equipment of their farms is shown by an investigation
conducted in Livingston County, 111., among owners of
two leading makes of automobiles, one selling from $650
to $850 and the other at $1,650. Of 88 farmer-owners, 63,
or 7i 1/5 per cent, bought their cars as necessary farm
equipment; 21, or 24 2/5 per cent, bought them for busi-
ness and pleasure, while only two said they bought them
primarily for pleasure. Asked what percentage of the use
of their cars was for business, twenty-two said 95 per
cent, twenty. 90 per cent, and ten, 70 per cent. The aver-
age of all replies was 82 per cent. The average distance
the 88 farmers drove their cars was 2,934 miles a year.
Average value of the farms in Livingston County is more
than $30,000. Results of the investigation there may be
considered typical of the way farmers throughout the
country use their cars.
Lincoln Highway Open Through West
Pleasantly contrasted with reports from the east of ex-
treme cold and heavy snows blocking all rail and high-
way traffic, is the report of Hamilton Orr, of Orr's Ranch,
local consul for the Lincoln Highway Association, to the
effect that weather on the desert section of the Lincoln
Highway to the west of Salt Lake City is that of spring
and that the Highway is dry and fine and open to all
travel. A tourist's automobile arrived at Orr's Ranch on
the last day of 1917, having traveled from the Pacific
Coast over the Sierra Nevada Mountains, eastward bound.
This establishes a record of automobile travel in the
West, as the Lincoln Highway near the Xcvada-Califor-
nia line has always been deep in snow at this time of the
vear.
Road-Building Policy of the Government
Secretary Houston, of the Department of Agriculture,
has set forth squarely the policy which he thinks should
be followed in highway construction during th^ war. as
follows :
"So far as it is practicable to do so. this department
will urge the maintenance of the highways already con-
structed; the construction and completion of those high-
way*?- which are vitally important because of their bear-
ing upon the war situation or for the movement of com-
modities; the postponement of all highway construction
relatively less essential or not based upon important mili-
tary or economic needs. The department is preparing to
suggest to the State highway departments the preparation'
of a schedule of work for the Federal aid projects for
1918 in line with this policy."
In carrying out the policy thus announced there has
been sent out by the Office of Public Roads, of the De-
partment of Agriculture, schedule forms on which the
States are requested to set forth their proposed Federal
aid work for the 1918 working season. These schedules
call for a description of each road, the character, quantity
and rail haul of the materials to be used, the probable
cost, the amount of Federal funds desired, the specific
purpose of the improvement, its bearing upon the war
situation, and what effect a delay of the work until 1919
or later would have. With the information thus assem-
bled and classified, an efficient road construction program
is assured. While it is impossible to make any definite
statement regarding the transportation of road materials,
the expectations are that the transportation situation will
be improved and that the shipment of such materials for
essential projects can be made.
Road construction and maintenance in the United States
involve an annual expenditure of some $300,000,000, and
there is scarcely a section of the country that is not seri-
ously affected by a marked disturbance in road work.
Highway Builders and Users Organize
At a meeting in Chicago last month, leading men in-
terested in highway development and transportation by
highway formed a national organization under the name
Highway Industries Association. One hundred and fifty
delegates were in attendance, including representatives of
22 national and state associations, 10 roads machinery
manufacturers, 25 road material producers, 18 manufac-
turers of motor cars, trucks and parts, and representatives
of 18 trade periodicals and daily newspapers.
The meeting adopted a constitution for the association
and elected officers as follows: President, S. M. Williams,
of the (jarford Motor Truck Co., Lima, O.; first vice-
president, A. R. Hirst, of Wisconsin State Highway Com-
mission; second vice-president. Lion (iardiner, of Engi-
neering News Record, Xew York; third vice-president,
S. T. Henry, of the Allied Construction Corporation,
Xew York.
Headquarters are to be established in Washington for
the period of the war to facilitate carrying out the objects
of the association, which are: "To assist in co-ordinating
the highways with other transportation agencies of the
country; to encourage development of highways that will
advance the economic life of the nation ; to stimulate
their use in such a manner as to facilitate and cheapen
the transportation of food, raw materials and finished
products, and to co-operate with government agencies,
both state and national, to the end that our highways
may be of maximum service in the transportation system
of the country."
Glendale, Ariz. — Walter A. Lyons has been appointed
to take charge of the local branch of the KisselKar Co.
of Phoenix.
ng pyenfs
February 9-16 — Kansas City, Mo.. Show.
February 11-16 — Third Annual National Tractor Show,
Kansas City, Mo.
February 11-16 — St. Louis, Mo., Show.
February 16-26 — Annual San F^rancisco Show, Geo. A.
Wahlgreen, manager.
Februar>^ 18-23-— Des Moines, la.. Show.
February 23-March 2 — Omaha, Neb., Show.
Feb. 25-March 2— Salt Lake City. Utah, Show.
March 2-9 — Boston, Mass., Show.
March 19-23 — X'ancouver, B. C, Show.
April 9-13 — Stockton. Cal., Show.
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February 15. 1918 MOTOR WEST Page 31
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February 15. 1918
MOTOR WEST
Page 33
3C=IC
DCZDD
1
Road Ability —
**Road-ability'' sums up in a single word
the character of GMC performance. Be-
hind road-ability is that staunchness
guaranteed by GMC overstrength and
oversize at every point.
Evcry now and then an example of un-
usual GMC Road-ability comes to notice.
Here is a case in point.
Although January 12, 1918 was the date
of the worst blizzard and the coldest day
in the history of the Detroit weather bu-
reau— 16 degrees below zero— with snow
drifted yards deep, a GMC Truck kept
the road all day.
This five ton truck hauled coal to keep
an industrial plant from closing down,
although the 60-mile blizzard demoralized
street car service and prevented express
companies and mercantile concerns from
attempting delivery.
All day this GMC hauled ccal from a
snow-bound siding over a nine-mile
route, six tons at a load, and made five
round trips. For eighteen hours the fol-
lowing day it made eight round trips,
hauling 48 tons, from seven in the morn-
ing until midnight.
No matter what your truck requirements,
there is a GMC to meet your needs as
this one met the needs of its owner.
Through winter snow or spring mud
GMC road-ability can be depended on.
There are six practical sizes.
General Motors Truck Company
One of the Units of the General Motors Corporation
PONTIAC, MICH.
New York Philadelphia
St. Louis
Boston Chicago
San Francisco
Distributors Most Bverywhere
aoc
3C
DC
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Mention "Motor Wpst." Ph>a«e, When Writing to the Ad%'erti!<pr
Digitized b\
3CDC
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le
Page 34
MOTOR WEST
February 15. 1918
out the use of any mechanical device, takes the dirt road
to the ranch or mercantile house, makes the delivery,
returns to the railroad and again mounts the rails. The
truck operates on a regular schedule and, except at some
doubtful crossings, travels at a speed of about 40 miles an
hour.
After the truck wheels are mounted on the rails they
are locked rigidly by a special patented brace. Where the
truck might miss the rails at some crossings, old steel
rails are used as an extra guard rail, set just outside the
regular rails and just far enough away so the rubber tire
runs between the two rails freely and without scraping.
The difficulty of crossing switches and frogs has been
overcome by Mr. Holt with still another device.
From the volume of business now being done by these
trucks it appears as if others will be installed. The rail-
road is very attentive to its passenger carrying business
and this is showing an increase each month. The wear
and tear on a motor truck is less in this kind of opera-
tion and the mileage per gallon of gasoline and quart of
oil is much greater than that possible with trucks operated
solely on dirt or paved roads.
The operation of the motor truck on the Holton road
has aroused much attention from railroad men. Ther-.-
is no reason why freight cannot be successfully handle
between terminals in this way and it is possible to do con-
siderable switching with a motor truck, replacing th-
noisy, fuel-eating switching engine.
Trucks at National Show Discussed
A separate motor truck show, held as an annex to the
national shows for 1918, is receiving a certain amount of
consideration from some of the leading truck manufac-
turers. All automobile shows, this year, it is held, must,
more than ever before, make their appeal as being utili-
tarian. Having scanned the situation from this ang^lc of
utility they are coming to recognize that the motor truck,
which is designed primarily and solely for industrial use?
is entitled to share in the same national publicity which :5
afforded the passenger car division of the motor vehicle
industr>' through the New York and Chicago shows.
Motor Truck a Godsend to Remote Oregon Hamlets
The Pacific Highway is being used to a tremendous ex-
tent where it passes through Washington and Oregon b>
motor trucks hauling freight on trips covering distances
up to fifty or seventy-five miles. Each year sees an in-
creasing number of motor vehicles engaged in this in-
dustry. Many small towns in the Pacific Northwest are
still remote from the railroads and to them the motor
truck has been a godsend.
Motor Truck Superior for Less-than-Carload ShipmeDts
Probably the greatest advantage in transporting freight
by motor trucks in intercity and interstate haulage is the
feature of unbroken bulk, says D. O. Skinner, advertis-
ing manager of the International Motor Co. As everyone
knows, time and labor in trans-shipping less-than-carload
freight are costly items in moving any product. Direct
delivery from shipper to consumer is possible only by the
use of motor trucks. The flexibility of the motor truck
is such that it is not restricted to any fixed road. It takes
the shortest cut between points and circumvents any ob-
struction, such as going around a blocked road, detouring
to avoid a damaged bridge, or selecting the best highways.
There really is no comparison between the efficiency of
motor haulage and railroad haulage on less-than-carload
shipments. The railways simply cannot do the work
efliciently and on time. The substitution of electric motor
transportation overcomes all drawbacks imposed by the
railroads. With the future development of highways,
motor transportation between points at great distances
will become an established fact.
In the present state of country highways, the motor
truckman must have an unusual degree of courage to at-
tempt driving between certain of our cities, but we have
the advantage of knowing the definiteness of our destina-
tion and get there somehow even with the fearful handicaj»
of our highways. If these grave difficulties of the road
transportation are now being surmounted by the intrepid
interstate trucker, and time and money is being saved,
what will be the rewards when Congress awakens to the
needs of practical military highways, and develops a chain
of such highways between all of our principal cities and
towns?
Sacramento, Cal. — The Kimball-Upson Co. has taken
the distribution of Federal tires for the Northern Cali-
fornia territory.
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Febni.
Page 35
PORTLAND
O B KIMBAL
»««S<OCMT At
r A.OROWAV
OOCNT
A. W MOTTY
•CCMKTARV
C O ABBOTT
BOSTON
The Henijey-Kimbaix Co.
den by motor trucks
652 Beacon Street
BOSTON, MASS.
/
Jami&ry 26, 191^
Mr. GarTln Denby,
President » Denby Motor Truok Company,,
Detroit, Michigan.
Dear Mr. Denby :-
CAMsmooc •i«o
A nighty good suggestio
bne letter of the Tovar-Ayers Company,
Denby truoks to visit their Sales and
exchange ideas.
That's what we oall
inviting dealers ijolterested iq
Servioe station in petroit,
When we wbre invai^tieatiag the merits of the different iruoks
preparatory to entering XiJ fvld» we availed ourselves of The Totar-
Ayers invitation, a^d wer/ esdmely well rewarded for the time.
low we wa
Denby organisation,
Towar-Ayere Company
ful all-around gain
share toward it and
tor extend a similar invitation to the entire
lent and prospective. For we believe that The
started something that will result in a wonder-
eff ioienoy; and we went both to contribute our
get our share of the benefit.
At all times, and particularly during the Boston Show, we
shall be very glad to have visiting dealers make our showrooms their
headquarters. We know that the exchange of ideas and experiences
vill be mutually helpful.
Toura very truly,
THE HEWLEY-IIIOALL CO.,
Yice-Pretident.
Pione
sr^:'i':^™'e?:?*=
are made in 1 to 5 tons
capacities
''^^r^'^OTOR TRUCK COMPANY
W^-ntion "Mot
3aac
MICHIGAN
'»r Wi'st," i»,
Pa«e 36 M O T O R W E S T FAnunr 13. 1918
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February 15. 1918
MOTOR WEST
Page 37
Republic Special is Making Immense
Business for Dealers
RepubKc Special 54-ton Internal Gear
Drive Truck at $995 is speeding up the
truck market in more than 1100 Republic
Distributing Centers. It meets the need of
the biggest market with a big, roomy,
powerful, speedy truck at a low price that
puts every makeshift out of the running.
Here is a Republic Truck — every inch of
it, from the ground up— with powerful
Republic Motor, Republic-Torbensen In-
ternal Gear Drive, Armored Radiator —
every feature original truck construction
— ^-ton, with Republic capacity for excess
strain. It has a wheelbase of 128 ins., tak-
ing express or stake body with lots of room.
Six other Republic Internal Gear Drive
Models up to and including 5-ton, give
the Republic Dealer control of his mar-
ket with all capacities for every purpose.
Write for our liberal proposition.
Bow Top - - 926
Express Body 976
Address Department AL
Republic Motor Truck Company, Inc
Alma, Michigan
5«« Your NmafBt Republic DmaUr
Bow Top - - 926
Stake Body - 876
DmaleTM and Service Stotiona in Ovr 1100
Diatributing C^ntera
Mention "Motor West," Please, When Writing to the Advertiser
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Page 38
MOTOR WEST
February 15. 1918
TWO M0DKL8 OF DART TRUCK — CC4, 2-TON. LISTED AT «2,470, AND L, S^-TON, AT «3.40U.
Three Models of Dart Trucks
All Show Results of Experience Gained In
Army Work — Two -Ton Job is
Specially Noteworthy
T.HE Dart Motor Truck Co., Waterloo, Iowa, will
produce for the present year three models rated by
the makers in capacity of 2,000, 4,000 and 7,000
pounds, respectively, all following the same general chas-
sis lines. The trucks show the results of experience
gained in service with the United States army. Engineer
W. H. Johnson is a member of the Government Advisory
Board, and the 2-ton model especially shows some of the
requirements to conform with government specifications.
All three models have Buda engines, dry plate clutches,
final Timken worm drive, chrome vanadium springs, and
Hotchkiss drive. For the purpose of detailed description
Model *'CC4," the 2-ton job, is selected as representative
of the line. Variations in design are noted where there is
material difference. The rated capacity of the "CC4" is
4,000 pounds; body allowance, 1,200 pounds, making a
total weight on the chassis, including body and pay load,
of 5,200 pounds. The engine is four-cylinder, cast en bloc.
The oiling system is of the positive pressure type. The
oil is forced through a pipe to the main bearings and from
these through passages in the crankshaft to the connect-
ing rod bearings. Pistons, cylinders and cams are lubri-
cated by oil thrown from the lower end of the connect-
ing rod. Oil pump and strainer are removable from the
crankcase without disturbing other parts.
The bore is 4}i\5y2 stroke and will develop 40 horse-
power at 1,200 revolutions. The axles are all Timken
Detroit and are all equipped with Timken taper roller
bearings, the front axles of both the larger sizes having
roller bearings in the steering knuckle. The rear axles
are the newest type, one-piece housing, eliminating any
possible oil leaks.
The brakes are duplex internal expanding, and larger
than any previous models of the same type. The radi-
ators are of cast tank type, the top and bottom tanks
being timed to assist in cooling. The core is honeycomb
construction with large cooling surface. On the 334-ton
model the core is so constructed that it is divided into
seven separate sections, each having its one opening in
the top and bottom tank; each section is held in place by
bolts cast integral with the tank and plugs holding sec-
tions rigidly in place; but allowing the removal of a sec-
tion in case of injury. Gaskets and plugs are furnished
and carried in the tool box so that any section may be
removed and repaired without laying up the truck.
The water circulation in the two larger models is by
centrifugal pumps; in the 1-ton model the thermo-
syphon system is used. Master carburetors are used in
all models and are fed by gravity from tanks under the
seats, except the 1-ton, where the Stewart vacuum sys-
tem is used.
High tension magnetos are used on all models, and
electric starter and lighting system are optional at an
extra cost. All models employ dry plate clutches, which
transfer the power through the transmission to the Tim-
ken Detroit worm-drive rear axle. In the 1-ton and 2-ton
models the transmission is mounted in unit with the
motor; in the 3>^-ton model it is mounted amidships
with the larger propeller shaft between the transmis-
sion and the rear drive. In the 2- and 3^-ton models
transmission is four speeds with lj4-inch gear face, giv-
ing an exceptionally low gear reduction on the low speed
and direct on high. Both torque and propulsion are taken
on the Hotchkiss plan through the rear springs; these
springs are of chrome vanadium steel and have three-
point suspension at the driving end, so that in case of
an accident causing breakage of top leaf the spring is
supported by the second leaf and the truck can be opera-
ted without danger until the repairs are made. Left side
steer and cefiter control are employed on all models.
Wheels are artillery type, but st^el wheels are optional
at slightly extra cost on the 2- and 3^-ton models. The
latter model is offered in several wheelbase lengths. Large
size single tires are standard equipment on all models.
7-inch being used on the 2-ton and 10-inch on the 3>2-
ton. Dual tires are optional.
The prices of the Dart models are: *'£,'* 1-ton. $1,850;
*CC4," 2-ton, $2,470; **L," 3>^-ton. $3,400.
'*%,
••>}
Santa Barbara, Gal. — F. W. Caldwell has been appoint-
ed manager of the sales of Packard, Reo. Woods Dual.
Mercer and Jordan cars handled here by Franklin Ritchie.
* * *
Modesto, Cal. — L. B. Service and J. M. Moyle have
formed a partnership and will handle Fageol trucks and
tractors for Modesto county. {^ r^i-^d^lri
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February 15. 1918
MOTOR WEST
Page 39
HOW VEEDOL NATIONAL ADVERTISING
WILL INCREASE YOUR PROFITS
1918 campaign greater than ever before, bringing the
Veedol message to more than 28,000,000 people
THE subject of lubrication has always been a mys-
tery to the average motorist. Until the now fa-
mous Sediment Test was given widespread pub-
licity, he knew of no way of choosing
between one motor oil and another, ex-
cept on a basis of price.
X'eedol advertising is educating millions
of motorists on the importance of choos-
ing the right lubricant for their automo-
biles — a motor oil that will not break
down and form sediment under the in-
tense heat of the engine.
Veedol national advertising reached
28.000,000 people in 1917 and sales of
Veedol doubled.
In 1918 Veedol advertising will reach Ord
even more people, with greater space, OUi
appearing oftener.
Today there are over a million Veedol
Showing Sediment
Miles of
Veedol dealers shared in $2,000,000
profits last year
When you stock Veedol all you have
Veedol
to do is to use the signs and other sales helps we
supply free of charge to cash in your share of Veedol
profits.
Profits to the dealer on Veedol are lib-
eral, sales are sure and Veedol sales-
building co-operation is cordial and ef-
fective.
Other Fast Sellers.
Veedol greases will profitably supple-
ment your oil sales. There is a Veedol
grease for ever>' purpose and each
is of the same high quality as
Veedol.
Write for the money-making Veedol
^1 proposition today.
TIDE WATER OIL COMPANY
Veedol Department
SucceK8or8 to
Piatt & Washburn Refining Co.,
Bowling Green Building, New York.
Formed After 600
Running.
Branches:
Boston, Philadelphia, Chicago,
San Francisco.
WRITE TO ONE OF THESE VEEDOL JOBBERS TODAY FOR SALES PROPOSITION
ABIZONA.
BABBITT BROTHERS Flagstaflf
SMITH. HUGHES & CO.
Phoenix
RICHARDSON SUPPLY CO.
Tucson
OALIFOSKIA
EVINS RUBBER & SUPPLY CO.
Fresno
McCOY MOTOR & SUPPLY CO.
Los Angeles
BERG AUTO SUPPLY CO.
Oakland
JAS. S. REMICK CO.
Sacramento
GAVIN WILLIAMS CO.
San Diego
LATH AN AUTO SUPPLY CO.
San Francisco
McCOY MOTOR SUPPLY CO.
San Francisco
TIDE WATER OIL CO.
San Francisco
NORMANDIN CAMPEN CO.
San Jose
JAS. S. REMICK CO. Stockton
IDAHO.
SALT LAKE HARDWARE CO.
Pocatello
NEVADA
NEVADA AUTO SUPPLY CO.
Reno
OBEOON.
BALLOU & WRIGHT Portland
MILLER & PARKER CO.
Oregon City
UTAH.
SALT LAKE HARDWARE CO.
Salt Lake City
WASHINGTON.
BALLOU & WRIGHT Seattle
AUTOMOBILE SUPPLY C"
Mention "Motor West," Please, When Writing to the Advertiser
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Page 40
MOTOR WEST
February 15. 1918
Farmer Says Truck Will Make Rural Sidings Unnecessary
"A farmer without a motor truck is simply making a
fatal mistake," declares H. K. Gushing, of Modesto. Cal..
who uses a Maxwell one-ton truck on his California
ranch. "From an economical standpoint the truck up-
keep is trifling, compared to feeding the amount of stock
and maintaining equipment necessary to duplicate it in
actual service and general farm -work. I am provoked at
myself now for having delayed in recognizing the value
of the motor truck when that farm vehicle was in its
infancy."
Mr. Cowell believes the day is not far distant when all
short hauls will be by motor truck. He predicts that rural
side-tracks will practically be abandoned in the near fu-
ture and that motor trucks will haul the farm products to
more central points for immediate shipment to their des-
tination. "Such a system," says he, "will solve the trans-
portation problem almost overnight, for it will release
thousands of cars in every division for transcontinental
hauls. Where good roads exist the motor trucks can be
operated at a minimum cost. The wonder is that farm-
ers, most of whom are shrewd, calculating men. have not
grasi)ed the truck idea long ago."
Freight Congestion a Boon to Motor Truck Industry
Benefits innumerable will accrue to the motor truck
industry from the driving of thousands ujion thousands of
trucks through the country during the freight congestion.
The demonstrations thus made of the reliability of the
trucks and of their usefulness in all weather, will have an
ettect ui)on the public mind which no amount of adver-
tising and of publicity could have given. William Fulton
Mclhuish, president of the i'^ulton Motor Truck Co., of
Farmingdale, Long Island, looks upon the effects of the
movement for delivery to all sections by road as the most
important development of the times, and believes that
business men are certain to be impressed by the all-
around reliability of motor trucks for business. The trucks
traveling through the country are going to show the
futility of much of the present road-building methods, and
this wHl bring about government building of roads to
stand the strain of heavy truck work. That will inaugurate
systems of national highways and bring about general
truck delivery after the war has closed as a means to
economy.
McGraw Tire Official's Optomistic View of Conditions
Leaders of the automobile industry have done much to
correct extravagant rumors regarding the curtailment of
the motor industry. Conditions are defining themselves
more favorably, we feel, said John Morgan, vice-presi-
dent of The Mc(Jraw Tire & Rubber Co. The effect of
these rumors has been confusing to dealers and has
caused them to limit their buying of cars and accessories.
Unfortunately, few of them have known the real facts or
had a correct point of view. These we believe they should
have, based on the i)resent outlook for 1918.
The motor car industry is a fundamental in modern
business life and has come to stay regardless of peace or
war conditions. The automobile is essential to the wel-
fare of American business. Approximately <S5 per cent
of the outi)ut is purchased every year for business pur-
poses and is as indispensable as the telephone, electric light
and the telegraph. The so-called pleasure car is more or
less a negligible factor. The great bulk of passenger cars
are being used by business men, farmers and professional
men in the more exiK'ditious handling of their business.
If there is any curtailment in the automobile output
during the coming year, it will not be due to lack of de-
mand; in all likelihood more cars will be wanted than can
be j)roduced and the outlook for production looks better
every day.
.\iitomol)ile manufacturers are being assured by the
steel makers of an ample supply of high grade steel, which
will not interfere with the needs of other industries. Only
5 per cent of the total steel production is consumed in
making motor cars. Coal during the past few weeks has
been a serious menace, and the difficulty persists but it b
improving and little trouble is anticipated by manufac-
turers in securing sufficient fuel. The most serious prob-
lem is transportation, which is admittedly bad, but it is be-
lieved it will greatly clear up under government supervi-
sion and pooling of railroad facilities. There should be
no ground for pessimism on this score.
An encouraging element in the situation is the attitude
of the government towards the motor industry as a whole
A recent investigation into its economic value during war
time has resulted in a conviction that it is vital to the
commercial health of the nation. The investigating com-
mittee ranked it third in importance among the war in-
dustries. It was placed next to the shipbuildkig trade.
In this investigation the effects in Cireat Britain of sup-
pressing the passenger car business were taken into ac-
count. I'he industry was totally wrecked by adverse
action of the government early in the war and now it i5
sought to remedy by legislation what is recognized lo be
one of the most serious financial mistakes of the war. it
will be years before the British automobile industr\- get^
on its feet again.
Taking all these factors into account, it would therefore
seem that at least in the accessory business dealers ought
to stock up for a full normal business. If there are fewer
passenger cars made those already in commission will be
used all the harder to do transportation work required.
At the end of 1917 there were about 4.300,000 passenger
cars in service and if to these only 1,000.000 new cars are
added, the total will reach nearly 6.000.000, requiring a tre-
mendous volume of accessories. Figuring five tires to the
car, there will be needed over 30 million tires for the year
1918. Certainly the outlook for automobile accessory sales
is encouraging to say the least.
Santa Barbara, Cal. — The El Camino Real Motor Car
Co.. Pierce-Arrow, Chalmers, Oakland and Maxwell dis-
tributor, will make additions to its garage space, increas-
ing it to 70,000 square feet.
now PA.SADEXA KKKPS ITS ROADS IN CONDITION.
* ' Millicnuiiresfirad.' ' as PusuUcna is nicknamed, is exreedinirly jt-xlnu*
of lis 1>eu\itifui MiM'ets and roads, and the best is none loo goo*i Ur
tlHMn. Hei<' is shown one of Ihe Federal trucks which the muniripfilit.^
ktMps constantly iinployed in ironinp out the wrinkles in the load *ar
fjHM s. The Fcdcial is shown with its lar boiler on ihe trailer, aud tbij
outfit has savi'd the citv fathers thousands of dollars a^%>»wiI ^
Digitized by Ovltl
Febraary 15. 1918
MOTOR WEST
Page 41
Page 42
MOTOR WEST
February 15. 1918
kde
Goodrich Nets $12,675,000.
Net earnings of the B. \\ (ioodrich
Rubber Co., of Akron. O.. during the
year V)\7 were the greatest in the
company's history, according to a
statement issued after the recent an-
nual meeting. They reached $12,675,-
000. which was more than $3,000,000
greater than the 1916 earnings. The
figures do not include income and ex-
cess profits taxes, which may approxi-
mate $2,250,000, leaving a net profit of
$10,245,000. This is surpassed by the
1915 net of $12,200,000, but there was
none of the war taxation features that
hedge the earnings of companies in
these days. Two preferred dividends
and one common dividend have been
declared at the usual rates. The net
earnings added to the previous sur-
plus makes a total of $20,000,000 in
undivided profits.
♦ * ♦
Packard Will Raise Prices.
The Packard Motor Car Co., De-
troit, will increase the prices on all its
models March 1. The advance on the
^'35 models is $200 and that on the
i-25 models. $250. The price change is
on the chassis only, all body styles be-
ing advanced the same amount. On
account of i)resent railroad conditions,
the Packard factory will use the drive-
away methods to send as many cars as
])ossible to its dealers.
♦ ♦ ♦
Little Giant Truck Co. Formed.
The Little (iiant truck, manufac-
tured by the Chicago Pneumatic Tool
Co., will be distributed through a sales
organization api)ointed by the newly
formed Little (liant Truck Co. The
officers of this new company are those
of the Chicago I'neumatic Tool Co.
♦ * ♦
Big Increase in Mason Sales.
Sales of the Mason Tire & Rubber
Co. for the first quarter of the 1918
fiscal year show an increase of 700
per cent over the same quarter of
H)17. January sales were the largest
in the history of the comi)any for any
one month.
♦ ♦ ♦
MacConnell on Hyatt Sales Staff.
H. (i. Koelher, manager of the Hyatt
Roller Hearing Co., Detroit, announces
the recent addition to their staff of
sales engineers, of C. L. MacConnell,
formerly with the Detroit branch of
the (Goodrich Rubber Co. Mr. Mac-
Connell started life as a cowpuncher
in the southwest, from which after four
years, he went with the Santa Fe Rail-
road, and later with the Pierce Oil
Corporation.
FSxrtory Aissip
Acme Truck Capital, $1,000,000.
The Acme Motor Truck Co., Cadil-
lac, Mich., formerly known as the Cad-
illac Auto Truck Co., manufacturers
of the Acme truck, has increased its
capital stock to $1,000,000. A very
substantial dividend on the old capi-
talization was recently declared, which
is indicative of the company's growth
in 1917. Acme production for 1918 is
to be double that of 1917. Substantial
additions to its present well-designed
plant are contemplated in the early
spring. The Acme line consists of 1-.
2-. 3^- and 4-ton worm-drive trucks.
The company also specializes in body
building in its own plants.
CAPT. SHIRLEY BAKER.
General Manager Gruss Air Spring Co.. San
Francisco, now doing his bit "Some-
where in France."
General Tire to Broaden Line.
The (leneral Tire & Rubber Co. has
appointed H. d. Ault to take cnarge
of the work of re-organizing its tire
accessories and repair materials de-
partment. The re-organization will
make it possible for the company to
expand its line by the addition of sev-
eral new articles. Ault was previously
connected with the Firestone Tire &
Rubber Co., of Akron. O.. where he
was engaged in a similar capacity.
* ♦ ♦
Mercer Designer Now With Stanley.
E. 11. Delling, designer of the Mer-
cer car. has joined the engineering de-
partment of the Stanley Motor Car-
riage Co.. Xewton. Mass., as design-
ing engineer.
Flint to Aid Melhuish, in Fulton.
H. J. Flint has been appointed as-
sistant sales manager for the Fulton
Motor Truck Co., of F'armingdale
L. I. Active charge of the sales de-
partment will be retained by W. F.
Melhuish. president and sales mana-
ger of the company, but will be ably
assisted by Flint in the former capac-
ity. The new assistant sales manager
was formerly connected with the Olds
Motor Works as assistant sales mana-
ger, later becoming eastern sales man-
ager for the Smith Form-A-Truck
Co., and lately was sales manager for
the Wilson Truck Co. Walter Barn-
ford, also formerly connected with
the Olds company, has been appoint-
ed production manager for the Fulton
company.
♦ ♦ *
Dart Truck Prices Increased.
The Dart Motor Truck Co.. Water-
loo. Iowa, has increased the price of
its 2-ton and 3)^-ton models, effective
February 1st. as follows: The price
for the 1-ton model remains the same
as formerly, $1,850. The price of
Model "CC4," 2-ton. has been raised
from $2,470 to $2,650, and Model
"L," 33^-ton, from $3,400 to $3,600.
« « «
Flechter Carburetor Expanding.
L. y. Flechter & Co., well-known
New York carburetor manufacturers,
have opened a factory branch in De-
troit at 790 Woodward Avenue.
George K. Parsons has been appoint-
ed manager in charge of all facton
sales. F'rank M. Eldredge, the widely-
known advertising manager who con-
ducts an advertising bureau in De-
troit» has been engaged to handle all
advertising. The Flechter carburetor
has been known to the trade since
1910. being manufactured in the mam-
moth plant of the Xeptune Meter Co..
of Long Island City. X. Y. The com-
pany manufactures a special model
carburetor for Fords, know-n as the
"Trident." In addition, other modeN
are made for all cars.
» * *
Burke with American Ever Ready.
W. W. Burke, formerly Eastern
sales manager for Gray & Davis, Inc..
has been appointed sales manager of
the Electrical Starter Division of the
American Ever Ready Works, Lonp
Island City, and will have charge of
the marketing of their new starting
and lighting system for Ford cars.
Mr. Burke was one of the pioneers in
the sale of starting devices and is well-
known to the automobile accesson-
distributors oi^-t^e entire |:ountry.
Digitized by
oy^e entire |:oui
Google
February 15. 1918 M O T O R W E S T Page 43
I « " I I "— '■ ■■ " ■ ■ ~" " — " "ig
DRIDEK— With the Leather Finish
DrIDEiC with its leather finish, is an entirely
new creation, based on many years' experience
in furnishing tops and upholstery for the majority
of the cars that have been put on the market.
DrIDEK. looks as well as the best of leather.
The distinguishing features in the wear of
DrideK are : that you cannot scratch the finish;
that it retains its color until entirely worn out;
and that it is absolutely waterproof.
The product is unquestionably superior, and the
price is within the reach of your specifications.
Made in black and many attractive colors.
Send for samples and price list.
L. J. MuTTY Company
BOSTON, MASS.
SCOVEL IRON STORE COMPANY, Pacific Coast Agents
SAN FRANCISCO and LOS ANGELES, CAL.
«""^' " " ■' " ' ■ -'I "« ■ ' ■ " it-i D
Mention "Motor West," Please, When Writing to the Advertiser Digitized b)
Page 44
MOTOR WEST
February 15. 1918
Penna. Rubber Plant Iii4>rovcments.
The Pennsylvania Rubber Co .
Jeannette. Pa., is continuing the
steady rate of improvements upon its
factors*, which will soon be operating
efficiently to a point never reached
before. The shipping department has
been enlarged to conform with the
steadily rising outgo of Pennsylvania
tires and tubes. Greater efficiency antl
security has also been furthered by
the erection of an iron fence which
encloses the factor>- and takes in the
29 acres adjacent to the factor>-.
♦ ♦ ♦
New King Prices Announced.
The prices for the eight-cylinder
King product have been announced
by General Sales Manager Wallace C.
Hood as follows: Seven-passenger
touring car or three- passenger road-
ster. :^150; four- passenger Four-
some. $23xK and seven-passenger con-
vertible Sedan. $2^5<). Wire wheels are
extra on all cars except the Four-
some. In addition to wire wheels be-
ing standard on the Foursome, the car
will also come equipped with 32x4 j-
inch cord tires.
♦ * *
Lands Heads ElUart Saks.
I. D. Landis has been ap;^o:nted
saies manager of the Elkhaa Lamaije
& Motor Car Co. He was formerly
advertising manager and 'iirector oi
sales correspondence for the Crow-
Flkhart Motor Co.
Rubber Heads Form War Committee.
The Rubber -\ssociation of .\merica
has appointed a war ser\'ice commit-
tee which will co-operate with the
( Government by representing the rub-
ber industr>' to the Government on
one hand and the Government to the
rubber industry on the other. The
committee consists of B. G. Work,
president of the B. F. Goodrich Rub-
ber Co.; James Xewton (junn. presi-
dent of the L'nited States Tire Co.:
(i. B. Hodgman. president of the
Hodgman Rubber Co.: and P. W.
Littlefield, vice-president of the Good-
vear Tire & Rubber Co.
♦ ♦ ♦
Paige Profits Over $1,000,000.
The Paige- Detroit Motor Car Co..
of Detroit, made net earnings of more
than SI.tMHMJ during the last fiscal
>ear. according to the recent report of
Presuient H. M. Jewett. at the annual
stockholders* meeting. Officers hold-
ing executive capacities during the
last fiscal year were re-elected and
the fiscal period was changed to end
on Dec. 31.
• • ^
Stewart-Warner Quarterly Dividend.
The Stewart-Warner Speedometer
Cor|».. of Chicago, has declared the
usual quanerly dividend at a meeting
of the directors. The dividend is at a
rate of 1*2 per cent and is payable
Feb. 15 to stockholders of record
Fisk Sales Increase 40 Per Cent
(iross sales of the Fisk Rubber C:_
Chicopee Falls. Mass.. during 1 '
were •¥) per cent greater than tho-<
for the previous year. Exact E^iirt-
on the company's business are not yj
known . the per cent increase in isa :
would indicate that the compan}
business during the year amountec :
more than $28J MHj.i )U>. Onl> ihrc.
years ago Fisk business did not qj :
reach $11.«MJ.«JIJC> annually.
♦ ♦ ♦ '
Mason to Make 1500 Tires Daily.
A large force of men is at prescn
at work installing the new calen<lr^
and mills of the Mason Tire & Rub r*
Co.. Kent. O., which, when erected ?.-
in operation, will g^ve the Mason plan:
a iiaily production of 13<J) tires. Other
necessary machiner\' is arriving stead'!
and is being installed as fast as
reaches the factor>-. Freight emb2>
goes and other causes of traffic dt'..}
have held back somewhat the recc;
and erection of the new machinen.
m m m
Locins French a First Lieutenant
Lucius French, advertising manage'
of the National Motor Car and Vehicc
Corporation. Indianapolis, has ht-
come a first lieutenant in the Motor
Section of the Ordnance Departmcr'
Mr. French for the past four year^
has. in addition to his adventsir:
work, been assisting President i'tcon
M. Dickson.
1 -1 * .^
iz^.^ii->L ^'
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!91» * *^'
J. w .
Digitized by
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Google
='<ebniary 15. 1918
MOTOR W
EST
Pagc 45
-^1 II II —
II — ■ II II— If 11
— II If
— nL-
ID
••• K KrEIa •••
Williams Spotlight
11
n
Rear Viem of Williams Spotlight
Model A, 6-inch Reflector - $9.00
Model B, 7 -inch Reflector - 10.00
Both models have regulating device integral with
bracket which limits the vertical movement of the lamp,
thus complying with the lighting laws.
Detachable for Trouble Lamp or for lighting camp at
night. The lamp. handle contains the **off" and **on''
dust-proof and water-proof switch which is conveniently
located at the rear of the lamp.
We sell through jobbers only, and are
represented on the Pacific Slope by
HUGHSON & MERTON, Inc.
SAN FRANCISCO
BRANCHES IN LOS ANGELES AND PORTLAND
MANUFACTURED BY
WILLIAMS MFG. CO.
310 North Flower Street SANTA ANA, CAL. Detail of Adjustable Control Feature of Williams Spotlight
n . ^^. II II II i r— 11 — II —1 1 I I II It . n
L! ' ^•^' — " " " " "" " "• " ■■ — ■■ " ' 2
Hooverizing the
Motor Car
It being essential tliat we should
all eccnomize in every way pos-
sible, why not permit us to dem-
onstrate to you the
GRUSS AIR SPRING
which if installed on your motor
car will enable you to realize
wonderful saving in the expense
of operation.
No rocking or swaying on
curves. The only ** two-way*'
action air spring in existence.
Cushion of Compressed Air
above absorbs all shock.
Vacuum below absorbing all
recoil.
The OBUSS is the most efficient. Practically no attention required, making the OBUSS the least expensive A^B
SPBINO to be had. GUARANTEED 5 YEARS
HOOVEBIZE BY SAVING TIBES, MOTOB BEABINOS AND BNTIBB EQUIPMENT.
THE GRtJSS AIR SHOCK ABSORBER
Made in California
MAIN OFFICE AND INSTALLING PLANT
PNEUMATIC CUSHION COMPANY
179 Grove Street San Francisco, Cal. Phone Park 4548
Los Angeles Branch MESSBS. CABTEB & VANBEBG 775 Towne Avenue
" ' '■ ■! " i r- I I— II— II .1- ii ^1 f t
Google
Mf-iitiiMi • Viiioi \Vi'»! *■ rii'Hst-. Whru Wiifina i.i ih.- \.|v."Iik«i
Digitized by
Page 46
MOTOR WEST
February 15. 1918
INDIANA TRUCK CORPORATION BUILDS FACTORY IN RECORD TIME.
Herf is a photograph of the factory huilt by the Indiana Tinck Corporation at Marion. Ind.. in
which to produce seveial million dollars' worth of trucks ordtred by the Government. It was two
weeks to a day after the awarding of the contracts when this photograph was taken. This building.
Ahich c<mtains nearly .i(>,(U>0 square ft et of ftoor space, is an example of the efficiency that the
i.Mtomobile industry is putting behind its Government work, and this factory is said to have been
i.uilt more quickly than any factory in the state of Indiana. F'oundations were laid in the dead of
winter. Work commencfd on the (JoAcrrmfnt order bffoie the carpenters were out of the building,
jiiid this is said to establish a record for quick entrance into construction of Government p: oducts.
Chalmers Reduces Number of Shares.
The Chalmers Motor Co. will re-
duce its capital stock from 532,000 to
400,000 shares, resulting from the re-
cent decision arrived at by stockhold-
ers at the company's annual meeting.
The reduction in number of shares
will not change in any way the pres-
ent outstanding shares, which amount
to 132,000 shares held in the treasury
and never issued. Directors were
also elected, as follows: J. S. Bache,
J. Horace Harding, Hugh Chalmers,
George C. Van Tuyle, Jr., Henry E.
Butler, Joseph H. Clark and W. P.
Kiser.
Ht Hf ^
Marshall Vice-President Jones Co.
Deering J. Marshall, oil operator,
who has made in the past few months
a fortune reputed to be close to the
two-million dollar mark, has been
elected vice-president of the Jones
Motor Car Co., Wichita, Kan., manu-
facturers of the Jones line of passen-
ger cars and trucks. Mr. Marshall
bought quite a large interest in the
Wichita company and was elected a
director at. the last stockholders'
meeting. Johti Engstrom, a local lum-
berman and* capitalist, is also a new
director of the Jones Co., .being se-
lected to fill the chair recently vacated
by J. W. Farmer, Pratt, Kansas.
♦ ♦ *
Air-O-Flex Official Re-Elected.
At the annual meeting of stock-
holders of the Air-O-Flex Automobile
Corporation, of Detroit, last month
all the old officers were re-elected, in-
cluding G. M. Walker, Jr., president;
C). C. Kreis. vice-president and chief
engineer; Charles D. Lehmkuhl, secre-
tary; Robert A. Weinhardt, treasurer
atul consulting engineer, and A. B.
Hanson, general manager.
♦ ♦ ♦
Allen Co. Promotes Wagner.
Clarence W. Wagner has been pro-
moted to the position of assistant ad-
vertising manager of the Allen Motor
Co., Fostoria, O. He has been con-
nected with the advertising depart-
ment of the company for the past year.
Champion to Make Speedometer.
The Champion Ignition Co., Flint,
Mich., will manufacture a new mag-
netic type of speedometer, to be
known as the A. C.-Baldwin. The new
device has been under extensive tests
for more than two years. It was de-
veloped by Russell Baldwin, formerly
connected with the Stewart-Warner
Speedometer Corp. The name A. C.-
Baldwin is made up of the initials of
Albert Champion, head of the Cham-
pion Ignition Co., and the inventor's
name. It will be manufactured at the
company's spark plug factory, but
new buildings will be erected to meet
the expanded activities.
♦ * ♦
Henry Heads Dart Truck.
C. W. Hellen, president and general
manager of the Dart Motor Truck Co.,
Waterloo, la., has relinquished his in-
terests in the company to H. H. Henry,
who has succeeded him as president of
the company. The new president was
formerly connected with the Maxfcr
Truck Co.
Columbus Varnish Increases Capital.
At the annual meeting of the dir-
ectors of The Columbus Varnish Co.,
it was voted to increase the capital
stock to $400,000. This company not
only makes varnishes for all purposes,
but are the sole makers of Peerless
Automobile Specialties, well known to
the automobile trade, to keep all carj^
looking bright and new.
* * *
Comet Plant Rising Rapidly.
The erection of the plant of the
Comet Automobile Co., Decatur, 111.,
is proceeding rapidly and will continue
until the factorj- is completed, despite
the winter weather. The south 200
feet of the first factory building which
is to be 600 feet long by 150 feet wide,
is nearly completed. It is expected
that the first factory building will be
completed by Jan. 20. It is a winter
concrete job, although ii was formerly
considered impossible to build a con-
crete structure in cold weather. The
mixed concrete, heated to a very high
temperature, is poured into the form?^
and covered with tarpaulin, which
keeps in the heat and prevents freez-
ing. North of the first 600-foot build-
ing will be erected the power house
and north of the power house another
building of the same dimensions as the
first, 600x150 feet. The floor space fur-
nished by the two buildings will total
100,000 square feet.
♦ ♦ ♦
Hawkeye Incorporated for $300,000.
The Hawkeye Truck Co., Sioux City,
la., has been incorporated for $300,000
to take over the business of the Hawk-
eye Mfg. Co. Officers and stockhold-
ers of the new concern are R. A. Ben-
nett, president; F. W. Kemp, vice-
president; A. T. Bennett, treasurer,
and L. D. Baggs, secretary. The Hawk-
eye Mfg. & Repair Co. commenced
building trucks two years ago. Dur-
ing the present year the company has
expanded 500 per cent in supplying the
demand coming from the territor>
surrounding Sioux City.
HOW CHAMPION SPARK PLUG CO. AOV
The Champion Spark Plug Co., of Toledo,
will of dealers and association.^ in various f-iti^-s
posting campaigns, urging the publu Ui Visit ih««
hibit" are started two weeks prioi to tin* opening
manufacturers, has proved most succi-ssful.
KKTISES I.OCAL Al'TOMOBILK SHOWS
U.. has adopted this plan of gaininiE tli** g****^*
wJHTo HUtotnobilo shows hh' being hrld. Tb**
Antoniobili' .Show" and "'.S***- thf Champmn Ex
of tbi- shows. The pUffT^nrcording t<Ttlir^ ToMo
Digitized by VnOOQlC
February 15. 1918 MOTOR WEST Page 47
"«— ' ■ ■' ■' ■' — ■«" ■■" ■' 'I II II I I— I"
McNAULL
TIRES ARE
DIFFERENT
CROSS SECTION OP 37 x 5 McNAULL TIRE AS APPUED
TO A FIRESTONE QUICK DETACHABLE RIM
DOUBLE OVER-SIZE DOUBLE MILEAGE
Rim Cuts Impossible Curb Cutting Eliminated Blowouts Practically Unknown
Punctures Seldom Attractive in Appearance More Resilient
Fits Any Standard Rim
Why? It Will Pay You to Investigate.
DISTRIBUTORS
^Z,^^'!^l^ McNAULL COMPANY OF PACIHC COAST
r, _, , VAN NESS AVENUE AT McALUSTER STREET
'^'*''*"*"'- SAN FRANCISCO
" ■ ■■ ■■ ■■ 'f 1' -1 1—1 1 .1 II ir I I
McKEE LENSES
Add 63^ to road light and
allow no light above 42 inches
The best and most efficient lens made
Prices from $2Z§ to $453 a pair
AGENCIES NOW BEING PLACED
HOWARD AUTOMOBILE COMPANY
SAN FRANCISCO LOS ANGELES PORTLAND OAKLAND
a ' ■■ ■■ ■■ ~" "— " ■' ■■ "n:..:i:. " " •"■"
Mention "Motor West," Please, When Writing to the Advertiser 'LJ
Page 48
MOTOR WEST
February 15. 1918
w Jhings in the
Accessories peld
SMITH WHEELS OK THE PACIFIC
COAST.
Motor truck builders on the Pacific
Coast have been quick to recognize the
superiority of Smith wheels, manufactured
by Smith Wheel, Inc., Syracuse, N. Y. Un-
affected by weather or climate conditions,
these light, strong and everlastingly ser-
viceable wheels retain their original shape,
remaining round and true under all cir-
cumstances. This fact, together with the
hollow construction and multitude of in-
ternal braces in the felloe, which radiates
the injurious heat, caused by road friction,
away from the tires, enables them to de-
liver a far greater tire mileage than any
other make of wheel, to say nothing of
the increased mileage from gasoline.
The Moreland Motor Truck Co., of Los
Angeles, has standardized on Smith
wheels for its 1%-, 2'^-, 4- and 5-ton
trucks; De Martini, of San Francisco, on
their 2- and 3^4 -ton trucks; Kimball, of
Los Angeles, who have just started in busi-
ness, on their 2V^-, 3M»- and 5-ton trucks.
Smith wheels are guaranteed for the life
of the truck on which they are originally
placed. Of the thousands upon thousands
of these wheels now in use, the manufac-
turers report that they have never been
called upon to replace a single one.
More than 60 well-known truck manu-
facturers and trailer manufacturers are
now using Smith wheels regularly either
a« standard equipment for a part or all
of their product, or as special equipment
for customers who insist upon the best.
NEW ERA TIRE HOLDER AVOIDS
STRAPS AND CHAINS.
The New Era ** Better" Strapless Side
Tire Holder is an improvement over other
devices of this type. It is made of steel
throughout, there are no cast parts to
break or straps to wear out or become
lost. The locking device is part of the
holder and does away with the need for
chains or cables to lock the casing in
place. The tire supiK>rts may also be con-
sidered integral with the holder, dispens-
ing with unsightly straps which wear out
or are a constant temptation to theft. The
New Era Tire Holder is manufactured by
the New Era Spring & Specialty Co.,
Grand Rapids, Mich. It is sold single,
double or for carrying rim at respective
prices of $2, $3 and 1.50, to which ten per
c?nt is added west of Denver.
CARBONOIDE— A PERFECT CARBON
REMOVER.
The Carboncide Mfg. Co. of Californ.a
has just opened up a plant at 700 Polk
street, San Franc i^co, for maDufarturing
and distributing Carboncide, a perfect e&r
bon remover. Exhaustive tests by prorai
nent motorists and business houses ownin;:
trucks have thoroughly demonstrated tr
XEW EKA STRAPLESS SIDE TIRE HOLDER
efficiency of Carboncide, and it has tbi*
added advantage that no meehanicaJ ad
justment of the carburetor is necesisary
for its use.
Being non-injurious to metals and non
corrosive, Carboncide appeals to the owner
of every gasoline-driven vehicle, whether
passenger car or truck, for with its use
the motor can be kept carbonless and a
better-running engine insured at a nomi
nal cost.
The merits of Carboncide are so well
understood that the manufacturers have
had several substantial orders from foreign
governments, whose experts recognize that
being a carbon remover, it is a fuel aaver
as well. It is being marketed in several
sizes in order to meet the demands of all
classes of consumers.
FRONT AND REAR SMITH WHEELS FOR
3»4 TON THIOKS — SHELDON TYPE.
FRONT AND REAR SMITH WHEELS FOR
3V4-TON TRUCKS — TIMKEN TYPE.
NEW OAS SAVER PROVES A
SUCCESS.
The new gas saver and power maker
known as the Automizer is being dis-
tributed by the Automizer Sales Co., lo
cated at 276 Golden Gate Ave., San Fran
Cisco. The Automizer consists of an an
nular grooved flange which is placed he
tween the carburetor and the intake mani
fold. The purpose of the groove, which is
the feature of the device, is to collect the
heavier portion of the gasoline after it
has passed the carburetor valve and di*
tribute it to the whole circumference «>f
the air stream, forming a perfect gas.
The Automizer attains its remarkable
results not only because there is complete
combustion of fuel, but because it protects
the crank-case oil from dilution by the
heavy portion of the gasoline used today,
which otherwise goes into the cylinders
in liquid form. This ruins the crank-cas^
oil by lowering its flash-point and causes
it to char on the cylinder walls with ever*-
explosion, which creates great friction with
loss of compression and power. The Auto-
mizer makes the engine and car run even
ly and smoothly. The Automizer has been
tried out in a series of exhaustive experi-
ments on cars and trucks and in every cas^
where the installation was correct the re
suits have been truly remarkable in giving
increased oil andyg»Boline mileage as well
as mo — — -.
""■■aitrfemyV^OOg_
Febraaiy 13. 1918
MOTOR WEST
i>»^ 4^
Motor Trucks of % Ton
to 5 Ton Capacity
THE CLYDE CARS CO., Clyde, Ohio
DC
Special Display
of
INDIANA TRUCKS
in 1, 2, V/i and 5 ton models
during week beginning Feb. 1 6th
at Our Show Rooms
1242-46 Mission Street
YOU have not seen the truck
show until you have seen the
INDIANA
MOTOR DISTRIBUTERS
COMPANY
ID
J "COURT OF ALLIES"
Ctrnfui •§ SMibtri
aiiUrak't lUftt
B«a«itfd W<
CAUFORNU'S GREATEST
MIDWINTER AHRACTION
Gorgeous Garden MouMeil
FrM MilliMi if Oriign
on
DO
Unique ExblbUt
Smvn Bmndt
Auto Show
STIAMt
I
fm IMf %um
Hftltijnlnitft
NIJ tutu.
Mli. 4Uf.ll.
IMi. IMPU.
II li niif.ii.
TrtP SO 50
ffmlnliatftm £m
Pacific Dectric
y. . '...1 y..t..r v\.M J . i
Digitized by
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Page 50
MOTOR
WEST
February 15, 1918
COMFORT. CONTEXIEXCE AND COMPAlTNI-SS MARK MILLER AUTO BED.
Mn>T.F,B AX7TO BED IDEAI. FOB
OAMPINO.
The motorist who enjoys camping out
will find in the Miller Auto Bed, manufac-
tured by the Miller Auto Bed Co., 5501
Dover street, Oakland, Cal., a veritable
boon. It is a regular spring folding bed,
and is always ready for use, as mattress
and bedding are enclosed in the bed when
folded. The bed folds in the center. The
frame at the end of the bed, which acts
as a support for the tent, also acts as a
retainer for the mattress and the bed-
clothes, holding them in position when the
bed is folded over.
The tent is particularly noteworthy, as
no tent-poles, rof>es or pegs are necessary,
the tent being fastened to the under side of
the car top and also to the frame of the
bed, leaving ample dressing room. The
bed can be attached to any car, and when
not in use on the car can be installed in
the sleeping porch or spare bedroom.
EI.ECTBIC AND HAND OABAOE
DOOBOPENEBS.
The electrically operated Oarage Door
Hardware manufactured by the Allith-
Prouty To., Danville, III., has striking
possibilities as regards the avoi.ling of
trouble and saving of time taken up in
leaving the car and opening or closins:
garage doors. The line include?* two types.
one operating by electricity and the other
by hand. The Electromatic Type, Ten-
Twenty is a keep-your-seat proj>osition,
whereby the mere pressing of a button
located inside or outside the building will
open or close the doors without the neces-
sity of leaving the car. The Type Ten-
Eitjhty is for garages with doors of the
three-door construction, one of them a
passaire door, and is a hand operated out-
fit. The Electromatic outfit is operated
by connecting it with the regular light cir-
cuit of the garage. Pressing the but-
ton turns on the lights, unlocks the
doors and fohls them back clear of the
opening. When the buttons are placed
outside the building they may be operated
through a cylinder lock.
UBEBTY PLANE SUGGESTIVE OF
OWNEB*S PATBIOnSBC
The Liberty Plane is an attractive radi-
ator ornament which puts an automobile
and its owner in harmony with the spirit
of these warlike times. It consists of a
skillful miniature of an aeroplane, cast in
aluminum, highly polished and decorated
with the emblem distinctive of the Amer-
ican aviation corps in red, white and blue
enamel on each wing. The ornament is
weatherproof and will not wear out. The
Liberty Plane is sold for $1 and is manu-
factured by the Defender Auto Lock Co.,
Marquette BIdg., Detroit, Mich.
SECUBITY AUTO I/XTK WILL STOP
FOBD THIEVES.
The Security Auto Lock has been put
on the market by the Security Auto Lock
<'o.. of New York, which company is
owned by White Bros.. IsTth St., and Grand
< oncourse. Borough of Bronx. This device
is a remarkable innovation and is a per-
manent part of the Ford, being placed
directly under the steering wheel, applied
hv a s|>ecial tool, and when locked, cannot
he removed.
The principle of the lock is that it dis-
engages the wheel from the steering post
when the key is removed from the lock.
In order to operate the car it is necessary
to leave the key in the lock. When the
key is removed.' the steering wheel is dis-
engaged from the steering iM)<it. it is free
to si>in around like a top, and the front
wheels of the car are wild. Therefore, it
will even be impossible to tow the car
away. The lock retails at $5.
WAYNE ••DOUBUB-COBD" TUBE.
A new inner-tube, called the Wayne
*' Double-Cord " Tube, will soon be intro-
duced on the < oast by i\ A, Fitch, of the
Fitch Rubber <'o., Los Angeles. The tube
is the invention of H. N. Wayne, who has
had many years' experience in the manu-
facture of high-grade rubber goods and
has developed, in the last few years,
several valuable patents in connection
with automobile tire construction. For
this new invention of his he claims qual-
ities of strength, elasticity and endurance
suj>erior to those of any other tube.
The virtue of its strength is derived
from ** cords" such as are used in con-
structing the well-known and [>opular Cord
Tire, but these cords are arranged in such
a manner as to give the tube a straight
side wall resistance of about 2<>0 pounds
to the square inch, without impairing the
elasticity or in any way destroying the
resilience necessary in a perfect air tube.
The above reproduction of the tube
certainly looks substantial enough to ac-
complish all that the inventor claims for
it; the>e claims being, in effect, that the
** Double-Cord " tube will make blowouts
disap{»ear entirely from the list of troubles
of the motorist; will increase the life of
the tire itself over 100 per cent and in-
sure easy riding by eliminating vibration.
In other words he promises to remedy
most of the existing defects and weak-
nesses of the troublesome automobile tire
by giving it a dependable inner support
in the form of a scientifically reinforced
tube.
We do not know if these tubes will
match up to all the claims made for them,
but Mr. Fitch has so far dis[>elled our
skepticism that we await with much inter-
est their earlv arrival.
,-i..,y.7i, i,\i:\i,f: imm»f: oirVKK wmkks fk'om the cak sf.vt.
SHDWINii CONSTRrCTfOX OF WaYXE
DOIBLECOKD TIBE.
A — H» «-t qualiiy rrd tubo Mork. B — Knitted
rf«r«l r» ;i.fi»rct-mmt < j»lli»winc Ut«T»l ^\ptaa*>i«>n i
t' — Str.i'-^hl cord nMnlorrt-int nl • allowing l<>njr-
Tiidir.al f xpaujsjon. » 1> — i'oshtv^n of sjkzar reJ
t;;).. ^t"<-k icompltltlv surroandins thr rordy »
K — St a' liard tir^ raM^«y
Digitized by
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February 15. 1918
MOTOR WEST
Page 51
DC
Investment
vs.
Expense
A cheap porcelain plug is a
double expense. FIRST: It
needs frequent renewals on ac-
count of breakage and sooting.
SECOND: It's a waster of gas
and money.
HERZ
PLUG
"Bougie Mercedes"
once properly installed ask
only one favor of yon, viz.:
to leave them alone.
They last as long as your
pistons and crank shaft — a
real investment.
They insure perfect and vig-
orous combustion of all the gas.
Let us educate you up to
Hera Plugs. They're $1.50
at your dealer's, or
-"^^S'C!'
$150
at your dealer's
or
HERZ & CO.
245 W. SSth Si, New York
3D
FOR EFFICIENCY
YOUR engine is no better than its ignition
and cannot be.
BOSCH MAGNETOS
are the world standard of efficient and de-
pendable ignition.
TO insure yourself satisfaction, whether
as manufacturer or owner, specify Bosch.
Bosch Magneto Co. - - Ne^v^ York \
Coast Branch: 1324^ Van Ness Ave.. San Francisco
Coaat Dbtributors: E. A. FeathMrston*. Loa Anc«lM
Ballon St Wricht, Portland and Soattla
Kim ball - Upso n Co., Sacramonto
DC
DC
DC
DC
DD
OC
DD DC
PISTON SERVICE
Light Weight, Any Make
Cast Iron Pistons
Are the BEST by TEST
FINISHED
SEMI-FINISHED
or ROUGH
LARGEST PRODUCERS IN THE WEST
W. H. JAHNS AUTO MACHINE WORKS
908-912 West Pico St. Los Angeles, Cal.
]D
HOTEL ST. FRANCIS San Francisco
Cmntmr of f A« City't Lifm and Color
DC
DD a:
EUROPEAN PLAN FROM $2.00
Management - Janies Woods
;3c
DC
DC
Mii:ti(»n •Mulor Wist." I Ii ase. Whrn Wiiting t» thp Advertiser
Digitized by
Google
Page 52
MOTOR WEST
February 15, 19IH
SAN FRANCISCO DELIVERY WAGONS WITH McNAULL TIRES GIVE GOOD SERVICE.
McKAULL TIKE FIRMLY ESTAB-
LISHED ON COAST.
Nine years ago a gentleman in Toledo.
Ohio, by the name of McNaiill, who was
a steam-boiler manufacturer by vocation,
after a day spent in Iiis big Winton Six
with continuous tire trouble, decided he
was going to improve upon the construc-
tion of the pneumatic tiie. "I will build
a better automobile tire if it takes the
balance of my life to accomplish iti " was
the determination of this sturdy little
Scotchman.
Two years of experimental work were
followed by the beginning of the manu-
facture, in a small way, of McNaull Tires.
Some improvements have been made since
that time, but the fact is that today there
is a million dollar corporation behind the
McNaull Tire with a modern factory in
Toledo, Ohio, working 24-hours a day to
keep up with orders.
For the past two years the McNaull Co.
has had its eyes longingly cast Coastward,
but not until last November was it justi-
fied in making an attempt to supply the de-
mand it was bound to create in this very
excellent field. The company has opene<l
its Pacific Coast headquarters at 500 Van
Ness Avenue, corner of McAllister Street,
San Francisco. A store has been opened
at 1223 South Hope Street, Los Angeles,
to take care of Southern California, and
other distributing centers will be at
Phoenix, Ariz., Portland, Oregon, and
Seattle, Washington — all under the super-
vision of the Pacific ('oast headquarters
in San Francisco.
This tire is so constructed that it en-
tirely does away with rim-cuts, practically
eliminates blow-outs because of less fric-
tion, and lessens the chance for punctures.
It is more resilient than the ordinary tire
and very attractive in appearance, being
aboue 40 per cent over-size. Tt is listed
at about the same price as other standard
makes. San Francisco already has several
users who are testifying to its many ad
vantages.
The widest point of the McNaull Tire is
at the bead, the side-walls being supportetl
by a pair of steel flanges which finish out
the tire and fit into the rim where the bead
of the onlinary tire is located.
The company's exhibit this year in the
access(»ry department of the San Fran
Cisco Automobile Show is bound to create
unusual interest because of the tire's radi
cal difference, without the sacrifice of the
pneumatic i)rincii)le.
NEW ERA ''BETTER*' SPBING
BUMPEBS.
The N<»w Kra ** Better" S]»ring Bumpers
f«H- the front and rear <»f all makes of c;irs
a drum like rebound by means nf
itented double bar, which is tied in
Miter to make both act simultau
eously. Ninety per cent of previous stock-
ing troubles are eliminated by the New
Era patented construction of all bars be-
ing the same for ninety-three per cent of
the total number of cars manufactured in
this country. Two methoils, the ratchet
disk and the hook-on methods, are usi'd
f«)r attaching New Era Bumpers to the
front end of cars. The ratchet disk is
for cars of goose-neck trame construction
anl where there is no f plash pan (gener-
ally old models). For cnrs ecjuipped with
splash pan or extende<l mud guanls the
ho(»k-on type of construction is used. For
srune of the various rear constructions
thrt e-(]uarter type of fitting is used and
NEW ERA "BETTER" SPRING BUMPER.
with one of the three types of fittings —
ratchet disk, hook-on or three-quarter —
New Era Bumpers can be attached to the
rear of the majority of cars. The main
bars are of highly tempered spring steel,
while the short detachable attaching arms
are only semi-tempered so that they will
bend under any severe shock, causing lit-
tle if any damage, and are replaced free.
New Era ** Better" Spring Bumpers are
manufactured by the New Era Spring &
Specialty Co., Grand Rapids, Mich. West
of Denver ten per cent is added to the
regular prices on standard New Era
Bumpers of $10 for black and $11.50 for
nickel front.
BOEDDING TAIL SIGNAL GIVES
FEELING or SAFETY.
Neaily every car-owner has felt at times
the unpleasant uncertainty which he has
voiced in the reflection, *'I wish I knew
just what that fellow ahead is going to
do." The car-owner ahead is just as un-
willing to be party to a collision as those
behind and frequently suffers the sus
pense lest his signal for turning, slowing
down or stopping has not been conspicu
ous enough to catch the attention of the
dri^ ers behind him. The Koecbling Sig-
nj:l Tail Light is claime<l to be the etfective
device for relieving this familiar moment
of fear. It consists of a Muall cylinder
att:!ched to the back of the car and is
opeate'l by means of a little disk con
vrnieiitly placed on the door or st"erini:
wli'cl. which instantly transmits to the
cylinder the ^^i-^nal of tlie driver's intention
to turn to the "right" or tlu» "left," to
"sto])" <)!• "back." Pressing the button
in the center also sounds the horn,
leasing the button allows the U!-ua. -
light to re-appear in the s-ignai. T
Roedding Signal is automatic, i*-
operated from storage battery or dry ^
It may be attached by the car ownr-r il
few minutes. The price is :!j1>. K.
Barkoot, Chamber of Commerce Bld^., I-
troit, is sole distributor.
HUMBOLDT ADDS TO LABOE LIKE
OF FOBD ACCESSORIES.
The Humboldt Machine & Stanifooi: • ,
Long Inland City, N. Y., has reeeiitly
nounced eight new additions to its ii.-.-
line of accessories for the Ford car. T
new items are: the Humbohlt Prt— » ;
Steel Brake Shoe, selling per set of t •
at $2; the Auxiliary Radius Kod, ^1: ^ r
Adjustable Heel Kest, 7.1 cents; the F.» t
Accelerator, $1; the Cradle Tire < ir*- ■
in four types, two for rear and t«o * •
sicle, and priced at $4.50. $6. $6..'»ii, > !
$H.rA); the Push Button Holder, 25 c^i-
the Adjustable Fan Belt, 50 cent>; ;
the Kant Slip Fan Belt Guide, 2t>o.
ADVANTAGES OF THE SUN-BAY
LENS.
Dr. C. W. Waggoner, illuminating erj
neer of the Cniversity of Virginia. *j-
more than a year working out the p: i
ciple and construction details uf tb*- .'
Sun-Ray Lens, manufactured by the Pn-
olite Co., of Columbus, ().
Dr. Waggoner observed that the w-
which concentrates the light on the t-.
ahead frequently throws the beam i.;
the eyes of approaching motorists >>e«-i» i-
of the uneven surface of the road. Mo'-
over, the concentrated beam did not jj-
any light at the side of the r«>ad. mak.-.
it extremely dangerous to drive at ninf
On the other hand, it was ap[»arent T»:i*
the lens designed to avoid the direct be;. .-
by diffusing the light rays over 36o «ir
grees of a circle is not economical becau*-^
the light thrown skyward is wa>ted.
With these two objections in mind, 1^
Waggoner set about to find a lens tLii
would fill the bill. The Sun- Ray Lens :•
the result.
After a year of careful calculations. I>r
Waggoner succeeded in refracting the my
downward by a series of horizontal pri^in*
io that double the amount of light «
thrown on the road ahead. By a secon«j
series of vertical prisms, he alst> thrc«
the light on the sides of the road. The^-
vertical prisms break up the ooncentrate'i
beams, eliminating all glare. Tbu»«. tar
lens gives all the advantages of total diffu
sion with none of its disadvantages, ani
also gives all the advantages of defiec
tion without its faults. The Sun- Kay l^n*
is said to meet the requirements of even
state in the union.
FRONT VlZrW^ Srx RAYTI.KNS
Digitized by VnOOQ IC
February 15. 1918
MOTOR WEST
Page 53
ec
3CDCDC
Dn
GARAGEMEN
OUR 1918 CATALOG s^rieu
of Gears and Axle Shafts
Covering ISO Different Makes of Cars
NOW READY FOR MAILING
Ask Us For It -;;- Mailed Free On Request
If You Are a Jobber
or Auto Wrecker
Mention the Fact
Auto Gear and Parts Co.
PlioieF2225 1213 So. Hope St., Los Angeles Main 5554
uc
J LJLJ C:
DO
nc
3c DC
THE CAR
OLYMPIAN
Thm Smntaiion of ihe New York and Chicago Showtl
BEAUTY, POWER, SPEED
AND ENDURANCE
The Olympian has all that— and more !
It has smooth-running, high-speed, four-cylinder
engine that averages 18 miles on gallon of gas.
It has a 114-inch wheelbase, shock absorbing cantilever
rear springs, and deep, soft upholstery. This combination
of advantages gives you a restful esse of riding unap-
proached in any other car selling at anywhere near the
Olympian price— $1095. here.
The Olympian is the most complete car built. It comes
to you equipped with a bumper, a spotlight, a motometer
and an ignition lock. Necessities all — but found in com-
bination on no other car.
See it at the Pacific Automobile Show
San Francisco
$1095 here
CALIFORNIA MOTOR SALES CO.
STATE DISTRIBUTORS
Los Angeles San Francisco
Interetting Proposition to Dealers; Write, Wire or Call
DC
DO
AutomobileAccessories
Whitney Chains
Kellogg Pumps
Rudge-Whitworth Wire Wheels
Standard Roller Bearing Co.*s Annular and Taper
Roller Bearings
Rex Metal Polish
Wasson Piston Rings
Three in One Oil
Auto Truck Material
Sheldon Axle & Spring Co.
Brown-Lipe Gear Co.
Brown- Lipe-Chapin Co.
Ross Gear & Tool Co.
Spicer Manufacturing Co.
Buda Co.
Smith Wheel. Inc.
The Brown Co.
Vcedcr Manufacturing Co.
Alfred H. Coates
WESTERN REPRESENTATIVE
41 Spear Street San Francisco, Cal.
]D QC
Mt'ntio
• M«)i(»r W«st,'* I*lpas«\ When Wiitin^' t.) tht* Advertis* r
Digitized b';,
Q-
Page 54
MOTOR
WEST
February 13. 19 IS
OC
ja
Prevents
Ford Rear Axle
Trouble
$3.75
Exact
Rephcement
Your Ford need not be "laid up" for rear axle
repairs a single day this year if you replace plain
thrust washers (parts 2528-9) at gear side of dif-
ferential with a Bailey Ball Thrust. Because plain
washers having a friction-creating sliding contact
wear thin, cause gears to get out of mesh, be-
come noisy and break — but a
BAILEY BALL THRUST
will not wear because it contains eighteen J^-inc^^
micro-chrome steel balls that form a frictionless
rolling contact — hence no wear, and they are
bound to keep gears in perfect mesh, make them
run smoothly, quietly and without power wast-
age. No noisy gears, no stripping, no frequent
repair bills, in fact, smooth, all-power-possible
energy from your axle with a Bailey.
ALL OTHER CARS
Except the Ford and some Chevrolet 490's are
equipped with ball or roller bearings to take this
gear thrust. Large corporations everywhere
operating fleets of Fords are installing Bailey
Ball Thrusts, thereby adding power and saving
fuel and repair costs.
Be forehanded — see your dealer-repairman to-
day. A mere explanation of the outstanding fea-
tures of this bearing will convince you it is some-
thing your good judgment and purse demand.
GUARANTEED
Bailey Ball Thrusts, made of
the finest materials, heat
treated and ground, have a
capacity for six times the
maximum thrust (pressure),
and so we unqualifiedly guar-
antee every bearing to "stand
up" under all strains and
hardships.
Go to your dealer — have
him install a Bailey. Price, $3.75.
Dealers, repairmen and garagemen, write your
jobber. Be ready — national advertising will send
customers to you.
GEO. D. BAILEY CO.
1116 S. Michigan Ave. Chicago, 111.
lioft Hide of
DirTerential.
DD
Seattle, Wash. — The Sunset Flectric Co. has secure
exclusive distribution rights for the automobile electric,
equipment manufactured by the Westinghouse Klecirrv
& Mfg. Co. — An authorized agency for Maxwell an-
Chandler cars and Maxwell one-ton trucks has bcct
opened at 579 S. Railroad Ave. by C. M. Winningham an!
A. W. Kline.
♦ ♦ ♦
Walla Walla, Wash.— Wood & Lane, handling Oldsnu^
bile, Cadillac and Maxwell cars, have occupied their ncv.
two-story building, 100x120 feet.
♦ * *
Centralia, Wash. — Following the expansion of their
territory to include Lewis county, Little & Kennedy, Olds-
mobile agents for Pierce county, have opened a branch
agency here.
* ♦ ♦
Spokane, Wash. — J. C. H. Reynolds has been elected
managing secretary of the Spokane Automobile Chamber
of Commerce. — The Main Ave. Garage has been com-
pleted and has opened for business, with 10,000 square
feet of floor space.
4> ♦ *
Bellingham, Wash. — The Highway Garage has been
bought by C. E. Thomas, who has taken over the What-
com county agency for Studebaker cars and trucks.
4( * *
Pasadena, Cal. — Xelson & Price, of Los Angeles, have
opened a branch house here to sell Kelly-Springfield and
Hartford tires, for which they are agents.
♦ ♦ *
Los Angeles, Cal.— W. K. Hillyard, Pacific Coast dis-
tributor of Long Distance spark plugs, has joined the
army and has sold his agency rights to Jane & Baker.
1044 S. Olive St. ♦ ♦ ♦
Sacramento, Cal. — Spring & Louthain. Inc., of the Lin-
coln Highway Garage, have taken the Nash car agency.
* * *
Hood River, Ore. — The Snow-Forden Motor Co., Inc..
has been formed here by W. G. Snow, J. R. Forden and
S. M. Dick, who have purchased the Cascade Garage.
* * ♦
Great Falls, Mont. — The second annual Montana auto-
mobile show will be held here, March 16-20.
* * *
Sonora, Cal. — The Central Garage has been leased by
Albert Hamblen and James O'Neil.
♦ * *
Portland, Ore. — The Autoparts Supply Co. has occupied
enlarged quarters at Sixth and Oak Sts.
DC
30
'^Bxf^e' Batteries
DISTRIBUTORS
J We Repair all makes of Batteries, Generators, L
Coils, Ma^etos and Starters
PROMPT ATTENTION GIVEN TO COUNTRY TRADE
Harry W. Harrison
F-S971 831 LOS ANGELES ST. Main6S82
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February 15, 1918
MOTOR WEST
Page 55
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a
Prepare Now For Your Vacation grd\i;at"inSoVs''yl"u?
beddincr and has tent attachment on bed. doinsr away with tent poles.
ropes and peRs.
J MILLER AUTO BED CO., 5501 Dover St., Oakknd^CaL
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No motor car equipment is complete
without a can of
CARBONCIDE
The perfect Carbon Remover. Non-injurious to
metals, non-corrosive and no mechanical adjust-
ment of the carburetor required to use. Free-
dom from carbon, more mileage and a better
running engine insured. Truck owners especi-
ally will find CARBONCIDE an immense
advantage.
CARBONCIDE MFQ. CO. OF CAL.
700 POLK 8TRKET 8AN FRANCISCO, CAL.
Smm as at Booth 120 at thm AutomohiU Show
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sirlkDmis ^ ©dD-
ESTABLISHED 1865
Designers and Builders of High Grade Automobile
Bodies
Special Tops — Upholstering — Painting
Proper Facilities
Van Ness at California St., San Francisco
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|m|arroun
A car of popular price, designed
by Ray Harroun, in which a new
type of four-cylinder motor develops
revolutionary power and efficiency.
Harroun Motors Corporation
General Offices and Plants, Wayne, Mich.
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FORD CAR OWNERS USE KEROSENE
(Coid oa)
One Mile on Kerosene CotU Lett than ^2 cent
J One Mile on GatoUne Cottt From W^ to 1^4 centt
BUY A DETROIT
KEROSENE EQUIPMENT
Sare 60 % Price of Equipment $25 f . o. b. Detroit
30 dayt Trial or MONEY BACK — ACT PROMPTLY!
Thete are dayt of ttrict economy
DETROIT KEROSENE CARBURETOR CO.
KRESGE BLDG. DETROrT
Department 16
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Montion "Motor WVst," PI«'aHo. When Willing to the Advertiser
Digitized by
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MOTOR WEST
February 15. 19
An equitable adjustment is
the second best thing a tire
manufacturer can make.
The first best thing is to
make a tire like the Kelly-
Springfield.
Kelly-Springficld Tire Co.
Executive Offices
Seventh Ave. at 57th St., New York.
General Sales Department
1900 Euclid Ave., Cleveland, O.
Los Angeles, Cal. — The Whitney-Marshall Tire L*-
been formed by R. A. Whitney and W. P. Marshall; <]
ters have been opened at 707 S. Hope St. — W. D. !•
ham, authorized Ford ag^ent. has moved into new ^^l
tcrs at 1250-60 W. Seventh St.— Jonas and Paul Im::.
ghick have leaded quarters at 320 W. Pico St. for a .;
eral tire and vulcanizing business. — The Damon Succ;
Co. has moved into new quarters at 516-18 K. Ninth :- -
The Dustin- Roman Auto Top Co.. capital stock 525 •
has been incorporated bv George F. Dustin. John Ron
W. J. Miller and M. M. 'Moore.— The Southern Cal.-.-
Truck Mfg. Co.. capital stock $150,000. has been torn
by H. L. Bidelman. W. P. Bidelman, Claud R. Crurr::.
B. McCall and Frank B. Romo.
♦ * »
Fresno, Cal. — Harry Bonds & Son have been appoin
Inter-State dealers for this localitv.
» * ♦ '
Stockton, Cal.^C. G. Patmon has bought the entire
terest of Cole & Patmon in the Class A Garage.
♦ 4t 4t
Bakersfield, Cal. — Ford Bros, of the Dovin-Town darj.:
have taken the Kern county agency for the Premier car-
W. F. Hubbard has become Velie dealer for Kern cr^v
ty. — The Karle C. Anthony Co.. Inc.. has move<l into *,
former State Highway Garage.
♦ 4t «
San Diego, Cal. — The Auto Shop has been opened ht
as successor to W. A. Alderman.
♦ * *
Rio Vista, Cal. — .V two-story brick garage will be N
here for H. B. Holmes, costing $15,000.
♦ » *
Carpinteria, Cal. — The Carpinteria (iarage & Truck i.
Co. has been incorporated by James K. Catlin, C. D. Hi
bard, H. R. Olnev and G. G. McLean.
♦ * ♦
Stockton, Cal. — The San Joaquin Auto Trade Assoc
ation will hold its annual show here. April 9-13.
♦ 4t ♦
Richmond, Cal.— F. H. Reid and (]. B. La Rose hn-
purchased the Hilliard Automobile Co. and will han!-
the Buick agency and a general garage business undc
the name of the Richmond Automobile Co.
« * *
San Andreas, Cal. — Tiscornia & Bertholdi tiave operr
a garage here.
♦ .* *
Phoenix, Ariz. — The Miller Brake Sales Co.. capita
stock $100,000, has been formed by H. M. Harrison an-
D. M. Foster to manufacture and deal in fixtures, brake-
and accessories. — Smith-Hughes & Co. have been incor
porated, with $30,000 capital stock, to wholesale and re-
tail cars and accessories; incorporators: W. Taylor Smiib
C. K. Hughes and W. J. Schiedler. — The Perfection AiUo
.Window Co. has been incorporated for $100,000 capital b}
H. M. Harrison and D. M. Foster. — Kriss & Watson havt
opened an automobile painting establishment.
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On Exhibit at Booth No. 125
Our Latest Product:
Cork Insert Brake Lining
FOR ALL MAKES OF CARS
Alto Our
Cork Insert Transmission Lining
FOR FORD CARS
and
Cork Insert Fan Belts
FOR FORDS
FOR SALE BY ALL JOBBERS AND DEALERS
Advance Automobile Accessories Corp.
PACIFIC COAST SALES BRANCH
214 KOHL BLDG. SAN FRANCISCO. CAL.
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•'i''^gitized by
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ebruary 15. 1918
MOTOR WEST
Page 57
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The best light car on the market today.
Economical in erery way, and tremen-
dous Power. Once an Inter-State owner
always an Inter-State owner.
WRI6HT MOTOR CAR CO.
1001 SOUTH HOPE ST.
ISm MitrlMMi CalMMila ai Artnsa Malil27
I
Mai. im CAMBRIA SPRING CO. '«»
Incorporated
•WE SAVE YOU MONEY"
Wheels and Rims
Tire Racks and Platforms
A 11 Makes in Stock
Wholesale and Retail
AUTO AND TRUCK SPRINGS U
Demountable Rlma Sold and Applied
Sprlns Steel Bunnpers
SPRINGS REPAIRED. FORCINGS AND FRAMES STRAIGHTENED
Factory: 913-921 So. Santee St., Los Angeles, CaL
Office: 916-918 So. Los Angeles Street
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Save the Nation's Gasoline with the
SUNDERMAN $3
Vacuum Carburetor
Thb price maintaias on Ford and Metz models
Other cars $8 and $10. dependinc on fittings necessary
This perfect carburetor will save you, no matter what your ear,
from 30 to 50% in your gasoline consumption. At the same time
it will give your motor power, speed and flexibility beyond your
fondest hopes.
It's your duty to your country to save gasoline when you can.
It's a dealer's duty to promote the sale of an instrument that will
cheapen the cost of running a car.
Send ia your orders now— Fall b a big carburetor season
SUNDERMAN CORPORATION
17 Chambers Street (Dept. C) NEWBURGH, N. Y.
Western Office: 403 Kresge Bldg., Detroit.
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MILLER CARBURETORS
More Power, Speed and Milen
to the Gallon
Gasoline or Distillate
SAN FRANCISCO REPRESENTATIVE
T. H. ELKINGTON
1143 VAN NESS AVENUE
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•' The Car of the Hour"
Big, Beautiful, Impressive, Powerful, Dependable,
Economical
"Bmii Like a Waich"
4-Passenger Roadster ^ ^ /^ChC£
5-Passenger Touring Car %P X x/S70
Subjmct to Changm Without Noticm
Write for descriptive catalogues
Elgin Motor Car Corporation^"
CHICAGO
S. A.
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RADIATORS and FENDERS REPAIRED
ALSO BODIES, TANKS AND HOODS
Best Copper Radiator Core Installed Here
m^ EQUIPMENT REPAIRS cob
1246-48 SOUTH LOS ANGELES STREET
Modem Fireproof Building
Main 7941 F 3700
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SAnTYFttST-raYMSm
Complies with the
California State Law
without interfering L
with its usefulness in
reading house num-
bers, road signs, etc.
For sale by all Job-
bers and Dealers of
Automobile Accesso-
ries.
88413
7 UTeet 36th Place
LOS ANGELES
OLYMPIATVJ
One Hundred Percent Car
Write for dealer proposition
4-Cylindmr Touring Car
$1085
f. o. fr. Pontiae
Mention "Motor West,'
=ziD OLYMPIAN MOTORS COMPANY.
Please, When Writing to the Advertiser c/ -d Dy
Page 58
MOTOR WEST
February 15. 1918
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''A Most
Satisfactory
Motor Oil
99
Saxon
— Dubroy Motor Co., San Fraiicist'o — "From
our own, and the experiences of Saxon owners,
we know Zerolene to be a most satisfactory
motor oil."
Packard
— ("uylcr Lee, San Franciseo— "It has proven
entirely satisfactory."
Chevrolet
—J. VV. Lcavitt & ("o., Los Angeles — "Zerolene
is our choice for use in Chevrolet cars."
Ford
— The ruiversal Motor Co., Sacraiiu'iito—
"have no hesitancy in recommending it to Ford
owners. ' '
Thus endorsed by Leading Car
Distributors
— because the records of their service depart-
ments show that Zerolene, correctly refined
from California asphalt-base crude, gives per-
fect lubrication — ^less wear, more power, least
carbon deposit.
ZEROLENE
Tie Standard 011^ Motor Cart
Dealers everywhere and at our
service stations.
Standard Oil Company
(California)
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Santa Barbara, Cal. — Franklyn Ritchie, Packard dealer
here, was killed recently iti an automobile accident. — The
.Arlington (iarage has been leased by Robert Shepard.—
A branch establishment has been opened here by the Tire
Construction Co., of Los Angeles, under management of
T. S. McChesncy. — Dunham, Carrigan & Hayden Co. have
been given the Dreadnaught tire agency for the city of
San Francisco.
♦ » ♦
Oakland, Cal. — A. E. Berg. Contra Costa county di.^-
tributor for Federal tires and \'eedol oils, has occupied
new quarters on Broadway near Twentieth St.
« « «
San Francisco, Cal. — Contracts have been let here for
the erection of a building to be occupied by the United
Motors Service Co. of Xew York and the Bearings Ser-
vice Co.; the new structure will be located at \ an Nes<
Ave. and Clay St., will have dimensions of 140x125 feet
and will cost ?3(),00().
♦ ♦ ♦
Seattle, Wash. — The Owl (Jarage Co. has leased a four-
story building to cost $50,000. to be erected at Fourth
.Ave. and Terrace St. — The Wire Wheel Service Co . to
give service on Houk wire wheels, has been formed here
by II. O. Xygard, Chester A. (iunderson and B. C. Dcatoii.
James A. Smith, representative for the Gates Half-Sole
tire, has purchased a building at 2020 Westlake Ave. —
The Willard Storage Battery Co. will act as Seattle serv-
ice station for the Willard battery.
♦ ♦ ♦
Sacramento, Cal. — Rice & Forrest. Hupmobile an<'.
Maynes dealers, have added the Ciarford truck aj^eiic>
for Sacramento county.
♦ ♦ ♦
Spokane, Wash. — The Inland Battery Co.. 116 S. Mon-
roe St., has been appointed to give service on Willard
storage batteries.
♦ ♦ *
Deseret, Utah. — John Dewsnup will handle the Ki^<tl-
Kar here.
» ♦ *
Price, Utah. — W. C. Brooker has been appointed to
give service on Willard storage batteries in this localiix
♦ ♦ ♦
Elko, Nev. — The Elko Lumber Co. has taken the
Kissel Kar agency.
♦ ♦ »
Yuma, Ariz. — The (i. R. Walters Auto Electric Service
has been appointed Willard batterv service station.
♦ ♦ * '
Olympia, Wash. — The Olympia .Auto Supply Co. ha>
taken the KisselKar agency.
♦ ♦ ♦
San Pedro, Cal. — The Long Beach Rubber Co.. of Long
Beach, has opened a branch store here to handle Dia-
mond tires in the harbor district.
" ' '■ " " " i n
Machine Shop, Polytechnic Engineering College, OmkUnd, CaL
WONDERFUL OPPORTUNITY FOR BOYS AND BflDDLE
AGED BfEN.
Boys and middle o^jed nu-n are wanted by the thousands to train
for positions as mfchanifs and special automobile en|^ne«rs —
highest salaries ever paid in America — beginners arc receivinjc
%h to $6 per day We have the best equipped shops and do more
practical work than any other school in the United States. Six
months' training will prepare you. Write for catalog. Oakland
is now the Great Shipbuilding and Industrial Center of the West.
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o
Kcbruary 15, 1918
MOTOR
WEST
Page 59
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PHONE:
Main 4062
AUTO AND TRUCK
SPRINGS
PHONE:
A-40G2
WHEELS. BUMPERS
FORCINGS
Wholesale
RetaU n
UNITED STATES SPRING CO., Inc.
Successors to A. & F. SPBIKO CO.,
J 1120-22 South Los Angeles Street, LOS ANGELES.
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IlIllllIlIU
Hi
If y
age
red I
Full
Co.,
LI
PAT. NOV. 21 191^
Double Seal Piston Rings
DOUBLE SEALRING CO.
515 Eddr Stre«t, SAN FRANCISCO
Positively the only ring made that absolutely
seals the wall of the cylinder and the joint in
the groove.
See US at the Pacific Auto Show and let us
prove it to you.
OTHER PACIFIC COAST BRANCH
603 Weat Pico Street LOS ANGELES, CAL. n
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'^ MOTOR WEST
I . Reaches a larger percentage of dealers than
I j any automobile publication circulated on the
PACIFIC COAS"
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VULCANIZERS
are an economical way of practicing an economy —
they use convenient gasoline; no special fuel ur ex-
pensive electricity is rfquired. They are safe — the
heat is automatically regulated.
np A I EDO ■ Order from your jobber today. If he can't
^^^^^^^ * supply you, send us his name.
ADAMSON MANUFACTURING CO., East Palestine, Ohio
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[] BE UP-TO-DATE ON TIRE CARRIERS
The Btrftp kinds are ob-
solete and unsightly.
The Sly interchangeable ^
— Ford or Chevrolet
quickly — neatly does the
trick — take any casing
or demountable — cost no
more. Beware of imita-
tions. If your Jobber
doesn't list, write us for
complete catalogue — of
real Carriers and "Bet-
ter Springs.'*
1190 Hamilton Aye.,
Grand Baplde, Mich.
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PEX
Motor Oils
THE HIGHEST POINT OF EFnCIENCY
Gasoline "with the Punch"
PUENTE OIL CO.
Oldest Refiners and Producers on the Coast
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GRUSS AIR SPRINGS
The Luxury Shock Absorber for Quality Cars at
CARTER & VANBERG'S
Bdwy. 8306.
^ 775 Towne Ave.
n CZIC
LOS ANGELES.
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PRESSED STEEL PARTS FOR
J U AUTOMOBILES AND TRUCKS
ESTIMATES CHEERFULLY FURNISHED
The Bossert Corporation
imc4
NEW YORK
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IMi'iiHf. \Vh««n WritiuK lo tht; Advrrtisir
Digitized b^
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Page 60 MOTORWEST February 15. 1918
Mention "Motor Wrsl," Please, When Writing to the AdrertiaerDigitiZGCl by
Google
MARCH 1, 1918
$2.00 A YEAR. 10c A COPY
':\
- Digitized by
Google
and
hearings of a
tvi>0'ton truclv
Piket (F. O. B. Detroit) Ckania t98$. Witk cab and wladihield« tl02S; Combination box. atake faie body. Slf7S{
StaJce Kate. SlOSOi Bzpreat caaofy. S109S.
Certainty — that is what you
want — a truck you can sell
confidently to near neigh-
bors. MiUions of dollars'
worth of truck business
will be done in the next
few months; you know it
But you are afraid of the
* *9ught^ to-be - good * ' un-
proved trucks that suddenly
are being offered on every
hand. You can't take
chances. You have a local
reputation to build up and
maintain.
HERB is certainty for you — a truck
that has PROVED its merits, its capacity, its dura-
bility, its economy. It is the Maxwell; a truck
design throughout, not an adapted passenger diassis. It
has ten feet length of loading space; trouble-proof, mud-
proof transmission; and the famous time-tried Maxwell
engine, the most efficient engine of its tsrpe in the world* It
has proved itself in the severest use, ''the best truck for the
worst roads" . . . Every one of them you sell will
enhance your local reputation. . . . Enormous pro-
duction is fast being overtaken now by enormous orders.
• . . Wire us today for our offer to dealers.
Maxwell Motor Sales Corporation
Detroit, Michigan
Mention •Motor West." Please, When Writing to the Advertiser
Digitized by
Google
March 1. 1918
MOTOR WEST
Page 1
$1250
120-Iiich WheelbaM
40-Honq)ower Motor
$1525
127-Iiich WheelbaM
48-Hortepower Motor
Those Legions of $1250 Buyers
What Car Will They Choose Thu Year?
TENS of thousands of fine-car buyers
will this year seek a $1250 price. And
you can convince yourself, if you will,
that the Mitchell Light Six will come first
with them.
It has a 120-inch wheelbase — a 40-horse-
power motor.
It has all the Mitchell over-strength, its
sturdiness, its endurance.
It has the Mitchell extra features, like a
power tire pump, a dashboard engine primer,
reversible headlights, shock-absorbing springs.
It has the Mitchell luxury and beauty which
cannot be matched in this class.
Those fine-car buyers want
these things, despite the mod-
est price. They want room
and power, beauty and equip-
ment. They want perform-
ance and endurance. And they
want a Six.
Those who see this car, or
who read our ads, will want
this Mitchell Light Six. It marks the supreme
value in the $1250 class.
This shows the result of our factory effi-
ciency which we have spent years in develop-
ing. It shows what we do by building com-
plete cars — chassis and bodies — under expert
factory methods.
Cost has been minimized, waste is elimi-
nated. Production has been doubled without
any large additions. We operate our own
body plant.
The value we give in this car for $1250 shows
what those savings mean.
120-Inch WhedbaM
40-Horsepower Motor
Power Tire Pump
Shock-Absorbing Springs
Dashboard EnginePrimer
Reversible Headlights
Big Margins of Safety
Unusual Luxury
The new Mitchell line offers
19 new-style bodies. The Mit-
chell Light Six comes in four
styles. No other one line com-
bines so many attractions.
Please investigate.
Smnd for tai99i eaialog to MUeMi
Meion Co., inc., Racinm, WU.
Mention "Motor West," Please. When Writing to the Advertiser
gitizea Dy
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MOTOR WEST
March I. 1918
M» lit ion "Motor West." Please, When Writing to the Advertisi
*^igitized by VnOOQ IC
March I, 1918
MOTOR WEST
Page 3
ADVERTISERS' INDEX
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A
Armleder Co., The 3
Antomobile Accessories Oo 30
B
Bailey Non-StaU Differ. Oorp...31
BeUevne Hotel 22
BoBch Magneto Oo 26
Bouart Oorp 31
Briscoe Motor Oorp 32
BnixLiwick-Balke-Oollender .... 2
Cambria Spring Oo 29
Centnry Flainlleld Tire Co. ... 3
Champion Ignition Co 29
Champion Sp'k Flag Co. Front Cov.
Clyde Cars Oo 30
D
Denby Motor Truck Oo 27
Detroit Kerosene Oarb. Co 29
Duplex Truck Oo 23
E
Elgin Motor Oar Corp 27
F
Fulton Motor Truck Co 31
G
General Motors Truck Oo 27
H
Harronn Motors Oorp 29
Hers & Oo 26
Howard Automobile Oo 21
Hughes, The Fhotographer 31
I
International Motor Co., Back Cov.
J
Jahns Auto Mch. Works 26
L
Lane Bros. Co 27
Lichtenberger-Ferguson Co 23
L. A. Warehouse Oo 31
M
Maxwell Mot. Sales Co., 2nd Cov.
McGraw Tire & Bubber Oo 4
MitcheU Motors Oo 1
Mutty Co., L. J 28
N
New Era Spring & Spec Co 31
O
Olympian Motors Oo 27
F
Facillc Electric Bailway Oo 23
Fneumatic Cushion Oo 21
Fuente Oil Co 29
S
S & M Lamp Oo 29
Selden Truck Sales Co.. .Third Cov.
Standard OU Co 19
St. Francis, Hotel 25
Sunderman Corp 31
Superior Motor Fower Co 29
T
TwitcheU Gauge Co : .... 30
U
Union Oil Oo 29
U. S. Spring Co., Inc 31
W
Williams BIfg. Oo 19
Wisconsin Motor Mfg. Oo 27
Wright Motor Car Oo 31
^i^liME that cannot bit^ak
Xrv^* oKshpei'oiitofsqiiait*-
Also 4 oth/r biflr NEW talkinsr poioU, which enable Armleder Dealers
to *'drown out" all competitive arffuments, and make quick, easy sales
— sales that do not involve the giviikg of expensive future '* SERVICE "
that eats up profits.
Note these other great Armleder improvements:—
WHEELS that are too stronsr to break down.
RADIATOR that never leaks or wears out.
RADIUS RODS that prevent universal joint trouble.
SPRINGS, Armleder Patented, sTuaranteed not to break.
Motor Truck
2 Ton— WORM DRIVE— SVz Ton
Sell a motor truck backed by a House of NATIONALLY known finan-
cial responsibility— (in business to STAY). Armleder Dealers are
buildinflr up a permanent, profitable, ever-increasinflr business.
Do you want this profitable Armleder Agrency?
Answer at once.
ARTHUR H. HERTZ
112 MARKET ST., DEFT 0, SAN FRANCISCO.
In Charge of Western Sales
ARMLEDER MOTOR TRUCKS.
Manufactured by
THE O. ARMLEDER CO.
Cincinnati, O.
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••QUALITY FIRST'
duction of
is STer the uppermost thought in the pro-
CENTURY- PLAINFIELD
TIRES
and governs every step of procedure from the purchase of
raw materials to the final inspection.
the
OVER SIZE
HAND MADE
The result is tires of such super-excellence that they last
longer and give much greater satisfaction than those made to sell
on price.
EXCLUSIVE TERRITORIAL ARRANGEMENTS, for high-
class dealers, permit them to build successful and permanent
business.
TERRITORIAL DISTRIBUTORS:
Baker, Hamilton & Pacific Co., J. B. Wood Tire Co.,
San Francisco 927 8. Hill St., Los Angeles
R. M. Wade & Co., Portland and Spokane.
San Francisco Service Store: Hoelle-Rubber Sales Co.
Branch and Warehouse: 430 Golden Gate Avenue, San Francisco.
Wen^nt
-HiAlMriELD
fire€ik.
PLAINFIELD. N. J.
"A subsidiary of the Rubber Insulated Metals Corporation,
ezclnsive manufacturers of the RIMOO Rubber Products by the
ELOHEMO process." FACTORIES, PLAINFIELD. N. J.
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MtMitJon "Motor West." Please. When Writing to the Advertiser
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MOTOR WEST
March I. 1918
Pneumatic Tires ^ Motor Truck Tires ^ Inner Tubes
McGraw, Imperial, Pullman and Congress Tires are made in one
of the largest tire factories in America. Large output combined with
efficient manufacturing methods and an ideal system of distribution
make it possible to produce these tires in a superior quality and still
market them at a reasonable price.
The McGraw policy of sales and helpful co-operation enables the
distributor to develop a permanent, growing business and affords
him a satisfactory profit. Write today for details of our sales plan.
THE McGRAW TIRE & RUBBER CO.
East Palestine^ Ohio
Distributing Warehouses / / New York / / Boston t t Atlanta ^ / St. Louis ^ ^ San Francisco
Mention "Motor West.** Please, When Writing to the Advertiser ... hv C^^OOQIC
VOL. XXVIIL. No. 10
MARCH I, 1918
$2.00 PER YEAR
President Ruggles and Other Officials
From Alma Factory Visit Los An-
geles to Take Part in Ceremony.
The Republic Motor Truck Co.
branch for the Pacific Coast was
opened recently in Los Angeles, Cal.,
during the visit to Los Angeles of F.
W. Ruggles, president ; M. A. Holmes,
vice-president and sales manager;
George Moore, treasurer; and W. A.
Pritchard, of Critchfield & Co. A con-
vention of Republic truck dealers v^as
held in conjunction with an official in-
spection of the new plant, which will
be managed by Lester A. Poyer. The
Republic executives will attend other
dealer conventions at San Francisco,
Portland, Seattle, Tacoma and Salt
Lake City.
Republic Truck Co. of Cal. Formed.
The Republic Motor Truck Co. of
California has been incorporated in
Los Angeles. Cal., with a capital
stock of $250,000. of which $500 was
already subscribed. The incorporat-
ors are George W. Moore, treasurer
of the Republic Motor Truck Co.,
AIma< Mich.: D. F. Poyer, Republic
truck dealer in Los Angeles; Spencer
Thorpe, James E. Mahon and S. H.
Pardue.
227,061 Cars Registered February 19.
Automobile registrations in Cali-
fornia on Feb. 19 amounted to 227.061
since the first of the year. Receipts
for the same period were $2,333,198.
embracing fees collected on licenses
for motor cars and trucks, motorcy-
cles, chauffeurs and automobile and
motorcvcle dealers.
San Diego Dealers Combine.
The Motor Car Dealers* Association
of San Diego has been formed by the
dealers in that city. E. P. Sample was
elected president and legal advisor of
the association.
REPUBLIC HEADS
OPEN P. C. BRANCH
Kleiber Building One Truck a Day.
Kleiber & Co., of San Francisco, Cal.,
are now producing Kleiber trucks at
the rate of one a day, according to A.
S. Hammersmith, sales manager of the
company. The large factory recently
occupied has already proved too small
and a new addition, which will almost
double the present working space, is
being built.
Ahlberg Co. President on Coast.
C. J. Bender, president of the Ahl-
berg Bearing Co., is visiting the Pa-
cific Coast territory of his company.
He is accompanied by Mrs. Bender,
and will spend approximately 60 days
in this section and in the Hawaiian
Islands, where he will appoint district
representatives. Mr. Bender spent
some time at the San Francisco show,
and was much impressed by the spirit
of big business which was every-
where prevalent.
Williams to Manage Kissel Sales.
Clifford A. Williams, formerly ad-
vertising manager of the San Diego
Exposition and later head of the Gen-
eral Advertising and Sales Corpora-
tion, of Los Angeles and San Fran-
cisco, has been appointed general
sales' manager of the Kissel Motor
Car Co., of Hartford, Wis.
Heads Olympian and Lexington Sales.
Bringing another adjunct to in-
crease the success of the Olympian car
in the San Francisco territory, Ray
Holloway has been appointed sales
manager of the California Motor Sales
Co., Olympian and Lexington distrib-
utor in that city. Holloway has a pio-
neer's acquaintance with the motor
car industry around San Francisco,
having been connected' with it as far
back as 1902.
General Motors Branch in S. F.
The General Motor Sales Co., Pon-
tiac. Mich., has opened a factory
branch at 78 Eighth St., San Francisco.
F. C. De Lappe has been placed in
charge.
CALIFORNIA TOOK
4.810 CARS IN JAN.
All Were New Cars and Trucks, and
Daily Increase Augurs Well for Big
Year's Business.
California citizens purchased 4,810
new motor cars and trucks during the
month of January, is one of the de-
ductions drawn from figures recently
made public by the state motor vehi-
cle department, displaying a steady in-
crease that augurs well for the bal-
ance of the year. Figures for the total
registrations up to Feb, 12 show that
204,621 cars have been tagged. On the
same date there had been 1,429 motor
vehicle dealers licensed in the state.
Total receipts amounted to $2,097,972.
The eleven counties forming Southern
California took 2,415 cars and trucks
and the Northern California territory
absorbed 2,395 motor vehicles.
Field Vice-President Renstrom Co.
L. M. Field, sales manager of the
Frank O. Renstrom Co., has just
been elected vice-president of the
company. Acting in his new capacity,
Mr. Field will continue as sales man-
ager to supervise the sales of all the
Renstrom branches in the West.
Field's early experience has been in
the East, where he was identified
with the business from the factory
standpoint, has proved of advantage
and enabled him to successfully ex-
pand the Renstrom organization
through the appointment of various
dealers throughout California and
sister states. During the last three
years more than four-score dealers
have been thus added to the Ren-
strom force.
In his recent visit to New York
with Mr. Renstrom, Field was success-
ful in hurrying western shipments of
Grant Six and Premier motor cars
and Bethlehem trucks.
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Page 6
MOTOR WEST
March I. I9l|l
SAVAGE TIRE CO.
BOOSTS OUTPUT
Tube Department Will Soon Turn Out
3,000 Tubes Daily— More Men to Be
Employed.
The Savage Tire Co. has decided to
increase materially the size of the tube
department in its plant at San Diego.
The work of this department will be
expanded at once, and if present plans
be realized, the capacity of the de-
partment will be increased to three
thousand tubes per day before the end
of the year.
According to a high official of the
Savage Company, it will be an easy
matter to find a market for all of the
Grafinite tubes that can be manufac-
tured. Notwithstanding the fact that,
heretofore, very little sales effort has
been put forth in marketing tubes, the
demand has steadily increased. This
is undoubtedly due to the graphite
coating on the Savage tube, which is
a unique feature not possessed by any
other inner tube manufactured. The
process of coating the tube with
graphite is overed by basic patents
that are owned by the Savage Tire
Co. Some features of the process are
secret and the tube department at the
Savage plant is closed to the public.
It is said that the Savage tube pos-
sesses the best features of other good
inner tubes in addition to its graphite
coating, which renders it impossible
for it to stick to the inside of the cas-
ing in which it is used. Xo soapstone
or tire powder need be used with the
Savage tube.
The increase of production at the
Savage plant will be gratifying to ev-
eryone on the Coast. It means more
employment for skilled labor, hence
more Coast prosperity. In view of
the many recent transportation em-
bargoes, the success of Savage pro-
ducts, manufactured as they are right
here on the Coast, is of special inter-
est to Coast car owners.
Changes in McGraw Coast Personnel.
The McGraw Tire & Rubber Co.
has announced the appointment of R.
G. Nelson as Pacific Coast district
manager. \V. E. Palmer has been pro-
moted to manager of the Service De-
partment, succeeding J. E. 0*Hara.
resigned.
Northwest Co. Adds Bethlehem.
The Bethlehem truck has been added
by the Xorthwest Auto Co., of Port-
land, Ore., to its line of Reo, Indiana.
Stewart and Duplex trucks and Ames
worm-driven Ford attachments.
Leach-Frawley Adds King.
Formal announcement has been
made by J. \V. Frawley. head of the
Leach-Frawley Co., of San Francisco,
of the taking over of the King car
agency for the Northern California
and Nevada sales field. The appoint-
ment has really been in effect for some
time, dating from the departure of R.
R. Richardson, former King agent, for
the East to resume his successful
career in the business of merchandis-
ing bank safes. The King factory will
continue its advantageous system of
maintaining a large stock of King
parts in its San Francisco branch for
the Pacific Coast. Frawley will sell
the King in conjunction with Dort
and Liberty cars, a line almost identi-
cal with that handled for the southern
l>art of the state by the affiliated con-
cern of Leach Motor Car Co., Los
.\ngeles.
Wallingford Takes Briscoe in North.
W. H. Wallingford, of Portland,
Ore., has taken the Briscoe car agency
for the state of Oregon and the
Washington counties abutting on the
Columbia River. The deal was made
through the efforts of Don Peake,
Pacific Coast representative for the
Briscoe factor>% and represents one of
the culminating steps in the recent
complete reorganization of Briscoe
distribution throughout the Pacific
Coast territory'.
Doane Heads N. W. Oljrmpian Branch
Practically completing the process,
which has been under way since last
fall, of placing the Olympian car upon
an intensive distribution basis among
the larger cities of the Pacific Coast
territor>', W. B. Doane has taken the
Olympian line for Oregon and Wash-
ington. The new agency has been
opened as the Northwest branch of
the California Motor Sales Co., which
during the past six months has in-
trenched the Olympian firmly through-
out California. Doane will act as
manager of the Portland branch and
also of a sub-branch to be shortly
opened in Seattle, Wash.
Studebakers Sell Around Tacoma.
Attesting the uniform success of
automobile dealers in the Pacific North-
west, the Little & Kennedy Co., of
Tacoma. Wash., recently announced
that during 1917 they sold a total of
225 Studebaker cars in their Pierce
county territory.
Stewart Truck for Inland Empire.
The Stewart truck agency has been
taken for the eastern Washington rc-
jiion !)y the Snyder Motor Car Co.. of
Spokane. Wash. The Stewart trucks
are built in capacity sizes ran^in^ from
three quarters of a ton to two tons.
Handle Gramm-Bemsteins in So. Cal
The Smith Form-a-Truck Sales t
200 West Pico street, has been
pointed Southern California distr
tors of the Gramm- Bernstein nit .r
liucks, formerly handled in the sir^e
territor>' by F. M. Sinsabaugh.
ceased. W. O. Gates and Leo KclTt
are at the head of the Smith ForiL-i-
Truck Sales Co., and with their krr ^,.
edge of motor trucking condit.. -.i
and the proved efficiency of the
(jramm-Bernstein, expect to mi^e
that truck a powerful factor in <a. .-
er> and transportation work in :U
Southwest.
Smith With McCraken Truck Dcpt
C. H. Smith, for several years wni
the Moreland factory in Los .^ngelti
has entered the truck department I
the McCraken Motor Car Co..
Portland. He will devote his attent:<o
particularly to pushing the Morehid
distillate burning truck in the Oregoi
and Washington territory.
Oregon Chandler Changes Hands.
E. W. A. Peake, a well kno^^T
Portland capitalist who has been in-
terested in the automobile businc?^
for several years, has bought out the
interests of Arthur H. Knaus in th
Twin States Automobile Co. oi
Portland, Chandler Six distributor?
in Oregon and Southwestern Wash-
ington. Knaus has built up a ven
fine business with the Chandler sinct
he took over the Chandler agencj
from E. E. Gerlinger last July. Peake
will probably assume active manag---
ment of the Twin States Automobu^
Co.
Peake is also interested in the
newly formed Sharp Motor Car Co
of Portland, and of which John N
Sharp is president. The Sharp Mo:o'
Car Co. handles the Metz in the Ore-
gon territory- and has also been made
distributor, both wholesale and retail
for the Saxon Six in Oregon an*!
Washington.
Editor Root Visits SouthlancL
Charles P. Root, automobile e<iitor
of the Chicago Examiner and former
editor of Motor Age, is spending a
well-earned vacation at his San Gabriel
ranch. Mr. Root will return home vu
San Francisco, and will devote some
time to a study of California highuay
conditions.
Spokane Eldridge Has Night School
The Spokane. Wash., branch of the
Eldridge Buick Co. is conducting a
nijjht school for mechanics at regular
intervals, under the direction of J. F.
Swartz, service manager. Members oi
the mechanical force gather to stu^l^
ways and means of increasing cffic:-
tncv.
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March I. 1918
MOTOR WEST
Page 7
Butler- Vcitch Incorporate for $900,000
The Butler-Veitch Co., of Berkeley
and Oakland, Cal., recently filed in-
corporation papers calling for a $900,-
000 automobile company, which pro-
poses to manufacture motor cars and
trucks, motor car engines, airplanes
and parts and several lines of accesso-
ries. The incorporators are C. L. But-
ler and Lloyd Veitch, who as part-
ners recently took the Fageol truck
agency for Northern California, H. D.
Hadenfeldt, T. L. Baumgarten and
Roy A. Bronson.
Ore. Counties Take Duplex Trucks.
The Northwest Auto Co., at Port-
land, Ore., is having great success
with the Duplex 4-wheel drive truck.
Three of these trucks were sold in
February to three Oregon counties,
Polk, Tillamook and Curry, for heavy-
duty road work. Shortly before,
Skamania county in Washington also
bought a Duplex for road work. The
three trucks sold to Oregon counties
are to be driveaway deliveries. The
trucks to Tillamook and Curry coun-
ties must be driven over roads through
the Coast Range mountains that are
considered impassable in winter. The
driveaway to Curry county will be a
particularly severe test, for in addi-
tion to the drive over the mountains,
the truck will have to travel en route
through Pass Creek canyon on the
Pacific Highway in Douglas county,
Ore., which has been closed since the
fall rains. To reach Curry county, it
will be necessary to drive . to Grants
Pass, Ore., thence over the mountains
to Crescent City, Cal., a drive of be-
tween 400 and 500 miles.
Renstrom Takes on the Premier.
Reinforcing its already strong line —
Grant Six cars and Bethlehem trucks
— the Frank O. Renstrom Co., of San
Francisco, has taken on the Premier,
formerly handled by J. W. Leavitt &
Co. The Renstrom Co.'s territory for
these cars consists of Northern Cali-
fornia and the state of Nevada.
Coast Service for Flechter Carburetor.
L. \\ Flechter & Co., manufacturer
of the Fletcher carburetor, have ap-
pointed the Neptune Motor Co., of
Portland, Ore., and Los Angeles, Cal..
to give service for Flechter carbure-
tors in the Pacific Coast territory.
Westinghouse Service in Hawaii.
The Electric Equipment Co., repre-
sentative on the Pacific Coast for the
Westinghouse Electric Mfg. Co., has
extended the distribution of Westing-
house automobile electric equipment
to the Hawaiian Islands with the ap-
pointment of Smoot & Steinhauser as
service representatives in the mid-
Pacific territory.
Bamett Heads Graham on Coast.
As a preliminary step to pave the
way for the distribution of their pro-
duct on the Pacific Coast, the (Gra-
ham Brothers Co., of Evansville, Ind.,
has appointed Clifford L. Barnett
business manager for Pacific Coast
and intermountain territory. Barnett
is well known in San Francisco and
Los Angeles as head of the Barnett
Auto Body Co., which has ten branch-
es on the Coast. Graham Bros, are
manufacturers of a completely equip-
ped truck attachment which includes
cab top and express or stake type of
body.
Seattle Firm Takes Bethlehem.
The United Motors Co., of Seattle,
Wash., has taken the Bethlehem
truck agency for Washington, Ore-
gon and Idaho. The appointment was
made by Fred W. Vogler, of the
Northwest Auto Co., Portland, Ore.,
distributor of Bethlehems for the
Pacific Northwest region.
BIG BUSINESS AT
PORTLAND'S SHOW
Changes Among P. C. Willard Heads.
Widespread changes in the Pacific
Coast organization of the Willard
Storage Battery Co. have been an-
nounced to take effect March 1.
Charles S. Harper, Pacific Coast dis-
trict manager for the last four years,
has purchased the Willard factory
branch in Seattle, Wash., and will
operate it as Charles S. Harper, Inc.
He has the distinction of having open-
ed the first Willard service station on
the Pacific Coast in 1912 and has been
directly connected with the Willard
factory for six years. His successor
as district manager will be R. C.
Bridges. Southern California district
representative. S. W. Rolph, assistant
district manager, will be transferred
to the sales promotion department of
the Willard factory. In the San Fran-
cisco territory F. L. Jepson, San Fran-
cisco city service manager, will suc-
ceed Rolph under the title of district
sales manager. C. H. Starr, manager
of the Seattle branch, will succeed
Jepson.
Lancaster Tire Branch in Seattle.
A factory branch for the distribu-
tion of Lancaster Wiregrip tires has
been opened in Seattle, Wash.,
following the opening of simi-
lar branches in San Francisco, Port-
land and Los Angeles. E. K. Allen,
head of the Allen Tire & Rubber Co.,
has been made district manager.
Service Truck for Northern Calif.
The Peacock Auto Co., of Oakland.
Cal., has taken the agency for the
Service truck line, with Northern Cali-
fornia as selling territory. Service
trucks are built in six models with
five chassis sizes by the Service Motor
Truck Co., of Wabash, Ind.
Manager Prepares Statement Showing
That $608,611 in Cars, Trucks and
Tractors Disposed Of.
The Portland, Ore., automobile
show which closed Feb. 13 resulted in
a total of $608,611 worth of cars,
trucks and tractors being sold during
the show, according to the official es-
timate of M. O. Wilkins, manager of
the show. Compared with these fig-
ures, the 1917 show sales were not
over $250,000. Total attendance at the
1918 show was 16,400, of which 12,000
was in paid* admissions. The attend-
ance at the 1917 exhibition was esti-
mated at the time as being between
8,000 and 9,000.
Delion Tires in Northern California.
The Pacific Pipe & Supply Co. is
one of the newest tire distributors in
San Francisco, where it has opened a
store for the distribution of Delion
tires and Palmer inner tubes. The
Los Angeles office of the company has
acted as distributor of Palmer tubes
for some time.
Williams, of Lancaster Tire, Here.
Orr H. Williams, treasuer and gen-
eral manager of the Lancaster Tire &
Rubber Co., was a recent visitor to
the Pacific Coast, for the purpose of
arranging the establishment of a di-
rect factory branch for the Pacific
Coast region.
Saxon Agent for Northwest.
The Saxon agency for the two Pa-
cific Northwest states has been linked
to the distribution of the chain-driven
Metz car by John D. Sharp, of the
Sharp Motor Car Co., of Portland,
Ore. W. S. Barnes has been made
sales manager for the Saxon, while H.
M. Princehouse will direct the Metz
end of Sharp's business.
Morris General Manager Savage Tire.
Raymond V. Morris was appointed
general manager of the Savage Tire
Co. and the Savage Tire Corporation
at the annual meeting of the directors
of these companies, which was held
recently in San Diego. As the title as-
signed to Mr. Morris indicates, he is
to have complete charge of all of the
activities of the Savage Companies.
Mr. Morris is nationally known
through .his former connection with the
Curtiss Aeroplane Co. He possesses
in a marked degree the ability and
energy necessary for the successful
performance of the high duties of his
new office.
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MOTOR WEST
March I. 1916
HARRISON SELLS
$1,250,000 IN CARS
San Francisco Dealer Has Banner
Year, Selling 3,063 Passenger Cars
and 599 Motor Trucks.
One and a quarter million dollars*
worth of business was handled during
1917 by the Harrison Motor Car Co.
and the H. O. Harrison Co., both of
San Francisco and both organized and
headed by H. O. Harrison. Peerless
cars and trucks, Republic trucks and
more recently Columbia cars are han-
dled for the Northern California re-
gion by the Harrison Motor Co.,
while the H. O. Harrison Co. is North-
ern California dealer for Hudson and
Dodge cars. During 1917 the two
affiliated companies retailed and
wholesaled a total of 3,063 passenger
cars and 599 motor trucks. Especially
notable has been the prosperity of the
former company, which was formed
in February, 1917, when its sales
amounted to $17,000. By April they
had expanded to $115,000 and recently,
during January and February, 1918,
they have remained around this mark
despite the unfavorable turn of indus-
trial conditions due to the war. Har-
rison has 204 persons in his employ
and his pay roll averages $19,000 a
month.
New So. Cal. Maxwell Representative.
Representing probably the most im-
portant automobile dealer appointment
made in Southern California since the
opening of the present year, the South-
west Motors Co., of Los Angeles, has
been made Southern California dis-
tributor for Maxwell cars and trucks.
The announcement was made by W. J.
LaCasse, directing Maxwell distribu-
tion in the West, following the arrival
on the Coast of C. E. Stebbins, as-
sistant director of sales at the Max-
well factor>'. The Southwest Motors
Co. was formed in Los Angeles last
fall and has acted as distributor of
Columbia cars Ample finances back of
the new company combined with the
aggressive and successful sales policies
of the Maxwell factory assure the suc-
cess of the new Southern California
distributor.
Internat'l Sales Takes Vulcanizers.
The International Sales Co., Los An-
geles, distributors of Gates Half-Sole
tires on the Pacific Coast, has- closed
a contract with the Wilkinson Mfg.
Co., of San Bernardino, Cal.. to take
over the entire factory output of Wil-
kinson vulcanizers, tread molds and
other vulcanizing accessories.
Spokane Houses Training Employes.
To all outward appearances the
automobile row in Spokane, Wash.,
is closed after -6 p.m., but nearly ev-
ery house has a night school all its
own during the week or a service
meeting of all employes or an educa-
tional gathering of some sort. The
war is taking men in large numbers
from the shops and garages here and
local automobile men are meeting
this contingency by taking the inex-
perienced and training them. The les-
sons in automobile salesmanship and
mechanics will go on for a number
of weeks yet and are to be without
tuition fee.
Murphy Selling Norwalk Tires.
Tom C. Murphy, former "judge" of
the Los Angeles Sunrise Court and
grandson of the great Francis Murphy,
famous apostle of temperance, has be-
come a tire salesman. He has become
associated with the Lichtenberger-
Ferguson Co., factory distributors of
Norwalk tires on the Pacific Coast.
He will confine his efforts to promotion
work in Los Angeles and expects to
make a big sales record during 1918.
His headquarters will be at the local
Norwalk service station at Pico and
Hope Streets.
Mr. Murphy decided some time ago
to become a tire salesman and before
accepting his present position investi-
gated the reputation of every well-
known tire, becoming convinced, as he
states, that the Norwalk line offered
the best opportunity. He was form-
erly a socialogical and research worker
and has a fine understanding of human
nature.
S. F. Ahlberg Mgr. Joins Navy.
Donald M. Johnson, manager of the
San Francisco branch of the Ahlberg
Bearing Co., has joined the United
States navy and has gone to San Pedro,
Cal. Succeeding him. Fred West, of
the Ahlberg branch in Los Angeles,
will take temporary charge.
Bennett, of Vincent Wheel, a Visitor.
W. C. Bennett, district manager for
the Vincent Clear Room Steering
Wheel Co., will make an extensive
tour of the Pacific Coast, following
the appointment of the Chanslor &
Lyon Co. to handle the company's
product on the Coast.
Add Scripps-Booth in Tacoma.
The W. S. Dulmage Motor Co., of
Tacoma, Wash., has added the Scripps-
Booth agency to the sale of Chevrolet
cars.
Heads Seattle Eldridge Sales.
L S. Crocker, Seattle, Wash., has
been made sales manager of the El-
dridge Buick Co.
LITTLE COMFORTS
AID MOTOR TRAVEL
How Famous Portland Caravansary
Helps Tourists and Gets O. K. of
Automobile and Road Associations.
The management of the famous
Multnomah Hotel at Portland. Ore,,
has established a thoroughly equipped
garage for the exclusive use of guests
of the hotel. Manager H. H. Clouticr
rented all the space of a three-ston
building just a few steps from the
hotel, had it rearranged, and is now
ready to stable as many as 25 tourine:
cars each night. Garage employe
call for the cars at the hotel as soon
as the traveling party arrives at the
front door, asks the chauflFeur for in-
structions concerning washing, oils,
gas or repairs and then wheels awa)
to the storage shop. In the morning
he again appears with the car ready
for the road.
No charge is made by the hotel or
the garage for calling for the car on
arrival at the Multnomah, nor is a
deliver>' charge made against the
guest.
The Multnomah also maintains a
responsible information bureau, with
Mark Woodruff in charge. Mr. Wood-
ruflf has probably written more of
Oregon and Washington scenic at-
tractions than any other citizen, and
was for years connected with the
Portland Chamber of Commerce. As
a result of its modem methods of
treating motor travelers, the Multno-
mah has received the endorsement of
the Western Washington Auto Gub,
and that of the Oregon Motor Associ-
ation.
Fulton Enjo3r8 Pacific Coast Demand
The Pacific Coast territory is ab-
sorbing a respectable quota of the
production of Fulton trucks, manu-
factured by the Fulton Motor Truck
Co., of Farmingdale. Long Island.
Recently the Runnels Motor Sales
Co., San Francisco, Cal.. distributors
for the company, wired for an addi-
tional car load of Fultons. making
two car loads in transit.
Seattle Sub-Dealer for Shipyards.
Believing that propinquity to the
shipyards on the Seattle, Wash., water-
front will demonstrate that the hun-
dreds of well-paid workers will prove
a good field for motor cars, the Kline
& Winningham Co. has been opened
in that city at 719 Railroad Ave. A«
sub-dealer for the Seattle Automobile
Co. the new firm will handle Maxwell
cars and trucks and Chandler cars.
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March I. 1918
MOTOR WEST
Page 9
Second Pacific Show Pronounced Success
Despite Bad Weather and War G)nditions, San Francisco Dealers* Big Exhibition Far Out-
classes Last Year's Effort — More Elxhibitors and Better Attendance, While Amount of Busi-
ness Done Was Elxtraordinary — Will Continue Agitation for Third National Show
portunity for laying in stocks to the best advantage; the
logical time when one may expect to meet the people he
wants to meet — that constitutes the San Francisco show's
most potential claim to greatness. It was the annual
round-up of the motor-wise of an empire !
That the start of the show happened to synchronize with
the opening of the Pacific Coast rainy season was perhaps
unfortunate, but the management are wondering what the
results would have been had the delightful weather of the
previous nine months obtained during the ten days of the
show. There may have been some truth in the statement
that the moist weather had a tendency to keep all hands
indoors and make them attend to business whether they
wanted to or not; for in fine weather there are numerous
attractions — and distractions — to be found in and around
San Francisco. But Manager George Wahlgreen made the
statement that with clear weather the attendance would
have been close to 175,000, the rain keeping many away
who would have otherwise visited the show several times
instead of once.
Motor Truck Exhibit Under Same Roof.
When the committee began preparing its plans for the
present show there was quite a diversity of opinion re-
garding the advisability of having an exhibition of motor
trucks in connection with the passenger car display, and
if so whether to house the exhibits in a tent on a lot in
close proximity to the Auditorium or in the basement of
the big building.
First it was decided to have the motor truck show dur-
ing the same week as the passenger car display, and then
after much discussion pro and con it was agreed to use
the basement, although the amount of space available was
much short of the demand from prospective exhibitors,
and much broken up by pillars and other supports of the
upper floors.
It so happened that the sponsors of the show guessed
right, for the rain-maker was on the job in earnest, espe-
cially during the early part of the week. Had the truck
show been installed in a tent outside the Auditorium it
would have been a very damp and dismal affair. As it
was, the commercial cars were under the same roof with
the passenger cars and the accessories, and were inspected
by thousands, with the resulting business decidedly gratify-
ing to all the exhibitors. The twenty-six firms displaying
trucks had on exhibition no fewer than eighty-five vehicles
of various capacities, and this section of the show was de-
clared to be the most comprehensive line-up of commercial
cars ever witnessed on the Pacific Coast. Quite a number
of firms who were unable to secure desirable space in the
Auditorium basement held individual shows at their var-
ious salesrooms, and the number of motor truck sales
recorded during the week established a record, according
to the estimates of prominent San Francisco dealers.
That the 1918 exhibition was far more comprehensive
SAN FRANCISCO'S Second Annual Automobile Show,
under the auspices of the local Dealers* Association,
upheld the traditions of the Pacific Coast metropolis,
and once again emphasized the fact that the claims of the
Bay City to the honor of having its annual motor exhibi-
tion ranked with the national affairs in New York and
Chicago are amply justified.
The show just closed, after a ten-days' run, lacked noth-
ing that goes to make an exhibition of sufficient magni-
tude to warrant the appellation "national." The attend-
ance was excellent — upwards of 125,000 — and this despite
the war-time spirit of economy everywhere prevalent. This
immense outpouring of the motor-wise is an evidence that
the Pacific Coast, while "doing its bit" with the rest of
the country, realizes that the passenger car and the motor
truck are absolute necessities in that speeding up of busi-
ness and that conservation of man-pawer which must be
constantly maintained if the war is to be won.
Business was the rallying cry everywhere throughout
the show. While the decorations were superb — admittedly
superior to anything the National shows could boast —
and the music of the best, it was the business results of
the show which constitute its greatest claims to the atten-
tion of the industry's captains, many of whom were pres-
ent either in person or were represented by prominent de-
partment heads. Sales were numerous every day, and the
sum total, when finally reckoned, promises to be some-
thing of a surprise to those pessimists who seem to take
a doleful delight in predicting the utter collapse of the
nation's third greatest industry.
Nor was this activity confined to the passenger car sec-
tion. In the commercial car department, which was
located in the basement of the huge new Auditorium, prac-
tically every exhibitor, at the completion of the ten-day
run, could point to a surprisingly large amount of busi-
ness done — not alone in actual direct sales, but in the ap-
pointment of agents and sub-agents throughout the im-
mense territory of which San Francisco is the distribution
point.
In the accessories section, wfiich constituted the great-
est aggregation of motor needfuls ever seen on the Pacific
Coast, and which entirely filled the huge corridors sur-
rounding the main hall balconies on all four sides, satis-
faction with the results of the show in a business way
was everywhere apparent. Sheafs of orders were in evi-
dence at practically every booth, and it was apparent that
dealers and owners alike had taken advantage of the re-
duced railroad rates from every corner of the territory
to come to San Francisco to make their arrangements
for the coming twelvemonth.
It was this feature — the tacit acceptance of tradesman
and owner alike from every section of Northern California
and Nevada of the idea that the San Francisco show is
the annual clearing-house for the making of new con-
nections and the severing of old ones; the one yearly op-
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The contention of San Francisco and California in gen-
eral that the Pacific Automobile Show should be recog-
nized by the automobile industry of the country as a
third national show that will be representative of all
motoring activities west of the Rockies has been further
strengthened by this yearns exposition. Official indorse-
ment from the National Automobile Chamber of Com-
merce has yet to be given, but hundreds of Pacific Coast
automobile dealers and devotees journeyed to San Fran-
cisco, where they met factory heads or their Coast repre-
sentatives and the large Coast distributors and arranged
plans for the dealer's next fiscal year, which may be said
to begin in February, 1918, and close before the next show
twelve months later.
The exhibitors were thoroughly satisfied with the
amount of business done and with contemplation of the
sudden increase in sales arising from their prospect lists
after the show. The returns to the management secured
from the paid attendance and the display space will offset
by an ample margin the outlay for the costly decorations,
the rental of the building and numerous other incidental
expenses.
Rain Hurt Attendance; Helped Sales.
The ten-day show period coincided with the first real
opening of the rainy season for the year. The rain at
first slackened the volume of visitors but at the same time
it stirred in the exhibitors sincere jubilation. Any slac'
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Mardi I. 1918
MOWAfiO rO H BfrCK IHHPLAY WAH MOST COMPREHENSIVE.
f^/5f LKK H KXUtHtr iHi'VVWAf ALL OF ONE CORRIDOR.
in Htiiomo\/i\e %hU'.s has >>cen partly due to the drought
conditions that threatened the farming and ranching sec-
tion*, making ranchers afraid of investing any of their
ready fund% in automobiles. The final arrival of the be-
lated precipitation will remove this uncertainty and the
Snr\htTU ('.HUfornh dealers anticipate a lively demand
from all agrindtural sections of the state.
An exrrptionally large .Sunday crowd filled the Audi-
torium on the last night of the show. While no official
figiif^^ h;ive been as yet issued by Manager George A.
W;iblgfef'n. the actual attendance at the show during its
if ft th\y nm is t'^umi%\t'<\ at over 120,000.
\\',^%h\u^Utu% I'frthflay, Feb. 22, was a notable day at
fb^ %hfr^ 7 br- I;ir^e attendance of soldiers, which brought
Utf())rr/ Ut fnifid the fact that today we are a nation at
w.if. /i}-'/ //;»H \u A way symbolic of the close connection
wbKb b>5 f ni$}t' to link the motor vehicle with war-time
tHtf,*hf / »/'r»fi at the front and at home.
\ u* u,*>/i /,il'i#' of the cars, trucks and accessories dis-
p;.i///I 0>.,i / •fifnalrrj at about $2,0fK),0fX).
Details of Some of the Exhibits.
» h' l/'/fi L*'v (xhiliit of Cadillac cars fully maintained
lUt f i>nKiU<ni oi this pioneer among California dealers
i'tf f]f »>fM iivrfM't.s in show disf)lays. The entire corridor
ttft »Im fu^lii of the main entrance was given over to the
h'tu L« <• <xliil»il, which consisted of nine cars and the
iiii.il cHiMational ctit-opcn chassis. Three of the cars
w<rr opin tyjMs the foiir-passcngcr f>hacton, the standard
CHESTER WE.\VER'S STUDEBAKER SHOW IX THE EAST HALL.
H. L. ROSE-CHALMERS CLOSED-CAR DISPLAY ATTRACTIVE.
roadster and the seven-passenger touring car. The in-
closed car display was composed of the convertible vic-
toria, the standard limousine and the Imperial limousine
types of the Cadillac line.
The Frank O. Renstrom Co.. as an added emphasis to
the merits claimed for the Grant car. conducted a moving
picture exhibition of the arduous jaunt of the Grant Six
car driven by Fred Conger last year through the high
Sierra snows.
The Olympian and the Lexington, both handled in San
Francisco, by the California Motor Sales Co., were the
newest cars on display. Almost unknown in the West a
year ago, the Olympian now has an active distribution up
and down the Pacific Coast, with distributors in the five
or six principal cities of the Coast region.
The Columbia car was another newcomer and aroused
the attention which novelty combined with distinction ob-
tains everywhere. The Columbia has been represented
in the southern part of the state since last fall but entered
the San Francisco region quite recently when the Harri-
son Motor Car Co. was appointed distributor.
The Chandler car exhibit, staged by the Peacock Motor
Sales Co., local distributors, included nine cars. Most
prominent of all was the Chandler sport model, which was
making its introduction to the Pacific Coast. With elec-
tric blue finish, white wire wheels, black fenders, low-hung
body, thirty-two inch wheels and a gear ratio which gives
a direct-drive sped of 75 miles an hour this Chandler
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March I. 1918
MOTOR WEST
Page 13
model was one of the most attractive exhibits at the show.
The Chandler de luxe four-passenger touring car, with a
custom-built body from the Earl Automobile Works of
Los Angeles, was another striking combination of power
and luxury.
The Dodge line was comprehensively represented in
the H. O. Harrison exhibit by four cars — a touring car,
roadster, convertible sedan and coupe. The fact that
eleven Dodges were sold during the show is conclusive
evidence alike of the popularity of the exposition and of
Dodge cars.
The Peerless section of the Harrison Motor Car Co.
exhibit of the four-passenger car, the sporting roadster.
the seven-passenger touring car and the sedan coupe.
Reminiscent of the spirit of Bob Burman and the fame
of Louis Chevrolet, the "Buick Bug" racing car was one
of the conspicuous features in the Buick booth, where it
oflfset the polished refinement of its Buick successors by
its own grim hardiness and the ancient Burman records,
many of which stand unbroken to this day. The Buick
display included eleven cars in all.
The Briscoe exhibit, staged by H. V. Carter, was notable
for the double-control Briscoe car. The innovation is
for the purpose of rendering safe and easy the instruction
to a beginner how to run a car, any mistakes on his part
being quickly remedied by the second steering wheel under
the hands of the instructor.
The Studebaker exhibit delayed many visitors whose
intentions were for a casual and hurried visit to each dis-
play. The three models comprising the series 19 line, are
the most attractive cars ever produced from ST)uth Bend,
Indiana. The exhibit included the big and little six and
four-cylinder types.
Show Praised by Prominent Visitors.
O. H. McCornack, sales manager of the Hudson Motor
Car Co., visited San Francisco for the show. The show
was the object of strong praise from him and was, he de-
clared, one of the finest displays of its kind he had seen
anywhere in the country. The Auditorium itself particu-
larly impressed him with its spaciousness and lack of
pillars or posts to curtail the general view. Discussing
automobile business conditions, McCornack said, "From
present indications it seems that by July 1 all stocks of the
most popular cars will have been exhausted and that from
that time on dealers and buyers will have to depend upon
limited production to meet their wants. The most serious
condition from which there seems to be no escape is that
resulting from freight embargoes. Embargoes are placed
on shipments without notice and for an indefinite period.
A dealer may feel that if he gives his factory instructions
to ship him cars on some future definite date that his
wants will be taken care of. But before the date of ship-
ment the embargo may m^ke it impossible. Whole sec-
tions involving as much territory as two or three states
have been embargoed against automobile shipments for
weeks at a time."
Frank J. Edwards, personal representative of George
THE HAYNE8 EXHIBIT WAS VERY TASTEFULLY ARRANGED.
PHILLIPS DISTRIBUTING CO. SHOWED THE DANIELS CAR.
AL FAULKNER'S MARMON EXHIBIT HAD A FINE SETTING.
LOGAN-CADWALADERS VELIE STAND WAS ^fi^ XiPQ^fif^ ^^
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MOTOR
WEST
March I. 1918
Kissel, president of the Kissel Motor Car Co.. visited the
show at the invitation of W. L, Hughson. president of
the Pacific Kissel Kar Branch. "After havinj? visited the
national shows in Xew York and Chicago, which were held
in the midst of the most inclement and severe weather the
East has ever witnessed/' says Edwards, "it was a pleasure
to visit and find such an unique and tastefully arranged
exhibition of motor vehicles as the Pacific Automobile
Show. It is regrettable that more floor space fs not
available, which makes your exhibition somewhat crowded.
This is not criticism — rather, it shows the zealousness and
activity of the dealers exhibiting. I can truthfully say
that of all the numerous exhibitions I have visited the
one being held here is the finest I have ever seen."
C. P. ffenderson, vice-president and general manager
of the Cole Motor Co. was one of the most prominent
Eastern visitors. Horace I)e Lisser, one of the best
known automobile men in the East and chairman of the
executive board of the Ajax Tire Co., a director of the
firiscoe Motor Corp. and also with the Racine Tire Co..
was the guest of W. L. Hughson.
Among prominent visitors from the Eastern factories
drawn Ojastward by the show was C. F. Jamison, assist-
ant general manager of the Elgin Motor Car Corp., Chi-
cago, who while in San Francisco closed with M. M. Hart-
mann to handle the Elgin in Northern California during
the 1918 and 1919 seasons.
W. A. Chapman, general manager of the Skelton inter-
ests/ who are one of the largest merchandisers of motor
cars in the United States and to which the Leach-Frawley
Motor Car Co., of San Francisco, and the Leach Motor
Car Co., of Los Angeles, belong, was a visitor.
W. S. Bowen, district sales manager of the Sterling
Motor Truck Co., was a visitor.
C. W. Dansic, Western representative of the Winther
Motor Truck Co., of Kenosha, Wis., did a lot of missionary
work in connection with the exhibit of this firm in the
Auditorium basement. He is rapidly making this truck
a power to be reckoned with in his territory.
P. D. Chamberlain, factory representative of the McKee
(ilass Co., of Jeannettc, Pa., was present during the show,
making his headquarters at the booth of the company in
the accessories section.
A. B. Holtham, secretary-treasurer of the Interlocking
Auto Rim Co., Inc., 700 Commonwealth avenue, Detroit,
attended the show in the interest of his company, which
had a comprehensive exhibit of its device. This company
has Pacific Coast headquarters at 405 Hobart Building,
San Francisco.
Among the Accessories Exhibitors.
The advent into the San Francisco territory of L. Law-
rence & Co., the world's largest cylinder repairing com-
pany, was an interesting feature of the show. This com-
pany, which has branches in many of the largest cities in
the country, has just opened its San Francisco branch,
unrler the name of The Lawrence Co. of San Francisco.
a» 116 Hyde street, corner of Golden date avenue. H. Z.
Hoppr is in charge of the branch, and at the show made
♦ piiU' an in^prcssion with his lucid explanations of the
n «tlin«N n( rt pairing scored an<l <lcfcctive cylinders by the
Lawrence ]>atent process. J. K. Lawrence, of the parent
house in Newark, X. J., is at present in San Francisco, and
^ ill vivit all the principal cities in this territory before his
Inrti I'.ast.
Ralph S. Longstaff. Pacific Coast distributor for the
Mid-West Mfg. Co.. of Sioux Falls. S. D.. was on hand
with the Red Devil Dolly Jack, a simple, reliable and rapid
accessory for crowded garages and the wash-rack. This
jack does away with the necessity of crawling under the
car, and sets so firm and rigid on its base that it cannot
tilt and drop the car during the process of raising or
lowering it.
Clifford M. Putnam, in charge of the exhibit of the
Presto-Cloth Mfg. Co., Inc.. Toledo. O.. made a convincing
display of the merits of Presto-Ooth with the aid of a glass
windshield and an improvised rain-storm.
F. R. Quigley and A. W. Parent, representing the Super-
ior Tire & Repair Co., of 1650 Pine street. San Francisco,
had a display which was a most potent argument for tire
conservation. They showed how it is possible to rehabili-
tate a tire, especially any of the more expensive cord types,
at nominal expense, and add from 53 1-3 to 50 per cent to
its life. Their booth in the accessories section was con-
stantly surrounded by a crowd of interested motorists.
Explaining the merits of the Aero Cushion Tire, J. J.
O'Shannessy, general agent of the Aero Cushion Tire Co..
of San Jose, Cal., proved to be a lecturer par excellence.
He pictured the delights of a punctureless world to con-
stant crowds of interested motor car owners and secured
numerous orders for this Pacific Coast product.
Another silver-tongued orator in the accessories sec-
tion was N. F. Andruss, who is credited with having put
the Ambu product on the map in Northern California,
with every nook and corner of which he is familiar. If
actual recorded sales are a criterion, the show was well
worth while from an Ambu standpoint.
Week's Activities Outside the Show.
The White Co., Pacific Coast branch, staged a private
display of White trucks in six different sizes in its quarters
near the Auditorium. The Butler-Veitch Co., distributors
for the Fageol truck, also conducted a private display
of Fageol trucks in its sales quarters near the show
building. CMC trucks were shown by the General Motors
Truck Co. in its warehouse in the Auditorium vicinity.
The L. H. Rose-Chalmers Co., Chalmers dealer for
Northern California, held a dealer's convention during the
show, which was attended by sixty dealers. The meet-
ing radiated an especially strong optimism and an aggres-
sive sales spirit for 1918.
The Haynes Auto Sales Co., local dealer, held a banquet
for thirty Haynes dealers, gathered from all parts of
California. The Haynes exhibit consisted of seven special
show cars.
Fifty Paige dealers from all parts of Northern Cali-
fornia were the guests of Harry Groff, factory representa-
tive for the Paige company.
The capable manner in which the tickets for ever>' de-
partment of the big show w^ere handled reflects great
credit on Fred Cooch, who was imported from Los Angeles
by Manager Wahlgreen for that special purpose. Fred
has been in the show business so long that his knowledge
of men and conditions, especially in Southern California,
is likely to prove a valuable asset when he graduates into
the managerial class himself.
Marysville, Cal. — The Benham Motor Sales Co. has
taken the Bethlehem truck agency for Yuba and Sutter
ccmnties.
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March 1, 1918
MOTOR WEST
Page 15
SOBCE OF THE ACCESSORY DISPLAYS — (Left to right) First row — Champion Spark Ping Co.; Lichtenberger-Ferguton, Norwalk Tires;
McKee Olaas Co. Second row — Doable Seal Ring Co.; Everbright Mfg. Co.; ^a-Back Mfg. Co., Leath-r-nn. Third row — Cuahman Co., McNanll
Tires; Lomax ft Chapman, Rives Pedal Pads; Carboncide Mfg. Co. Fonrth row — Doable Seal Ring Co.*s Lecturers; Superior Tire ft Repair Co.
official explaining how a bad tire can be saved; Edstrom Removable Rim Co. Bottom row — ^Lomaz ft Chapman, Five-Star Lubricants; C. A.
Bacon Co.. Macbeth Lens; Scovel Iron Store Co., automobile fabrics and hardware.
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MOTOR WEST **«= "- >-
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March I. 1918
MOTOR WEST
Page 17
It will also be available to all o.aer departments of the
Council of National Defense or of the War Department
: -r any service it may be able to render, and will give to
rianufacturers of motor trucks all over the United States
?'jch assistance as they may call for.
Through its direct touch with the motor truck industry
-»nd with shippers all over the United States, the Motor
Truck Committee should be in a position to lend signal
aid.
Temporary headquarters have been taken in the Ouray
Building, 8th and G Streets, N. W., Washington, D. C.
Automobile Industry Uses Little Coal
Although the automobile industry ranks near the top
n magnitude among all the manufacturing industries of
the nation, it is a very light user of coal According to
the report of the United States Bureau of Census for the
year 1914, it ranked in forty-second place in tonnage of
coal consumed. Less than half a million tons were used
in automobile and motor truck plants in that year, while
thirty-one other industries used more than 1,000,000 tons
each, six used more than 2,000,000 and seven consumed
more than 5,000,000 tons each. Steel works and rolling
mills used more than 20,000,000 tons during that year,
clay products companies more than 8,500,000, cement plants
nearly 6,750,000 and paper and wood pulp mills more than
6J5f).000 tons.
Motor Racing This Year Despite A. A. A.
Plans for an active season of motor racing during 1918
are well under way. The retirement of the American Auto-
mobile Association and the ban of that association on
war-time contests has had no effect. When the American
Speedways Association met in New York during the
national automobile show, all information with regard to
its deliberations was withheld, presumably until it had
been ascertained whether the government would in any
way take action against contests. It is now stated that
the New York conferences resulted in a decision to pro-
mote speedway races during the year in Chicago, New
York and Cincinnati. It has been known for some time
that the Uniontown speedway and the new Philadelphia
speedway, which will be completed, will both be active.
It is presumed that this action of the speedways will be
contingent on the securing of a sufficient entry list, but it
is not believed that this will cause any trouble. In this
connection it is interesting to note that the managers of
Ascot Speedway, Los Angeles, have already run several
successful meets under independent auspices, including a
ladies' affair, something never tolerated under A. A. A.
sanction.
With the A.A.A. out there will probably result a com-
plete reorganization in racing through a combination of
the speedways and drivers. This will bring about new
contest rules. It is reported that the question of trans-
portation for racing cars has been taken up with the rail-
roads and that definite assurance has been given of ample
facilities for the season.
Motor Cars Slow to Follow Price Increase Trend
One way in which motor cars have been slow is in
following the world-wide price-increase movement in
nearly all lines during the last three years. This fact has
been developed in a surprising way by a comparative
analysis of price fluctuations of automobiles and leading
commodiMes just made by the National Automobile Cham-
ber of Commerce, as sown in the accompanying table.
The average wholesale price of all the automobiles and
motor trucks produced in the United States during the
last six years shows a decrease each year ranging from
4.7 per cent to 16.5 per cent until last year, when there was
an increase of 4 per cent. Prices of thirteen principal
commodities, as reported by Bradstreet's index, decreased
slightly until 1915. In thmt year they increased 18 per
cent; in 1916 more than 28 per cent and last year more
than 30 per cent. English commodity prices have increased
87.5 per cent since 1913.
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770
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George Washington Sweepstakes, March 10
Dario Resta may break a period of retirement since
1916 by appearing as a starter in the third annual running
of the George Washington sweepstakes on the Ascot
speedway, Los Angeles, scheduled for March 10, over two
weeks after the national holiday for which it is named.
The Ascot management has received no discouragement
in its overtures to the 1916 champion, who has been
offered the additional inducement of a promise to back
him on the part of Addison Brown, a millionaire sports-
man. In 1916, coming fresh from his triumphs at Santa
Monica, Resta gave the Ascot course brief consideration
for a Thanksgiving Day entry but decided that it was
too rough. Entry blanks have been issued to a number
of drivers who are rarely unresponsive. Probabilities are
Pullen, Cooper, Hearne, Moosie, Milton and Oldfield.
The George Washington sweepstakes will be run under
k $5,000 purse and will consist of three heats of 10 miles
each.
Maxwell Regains Mount Wilson Record
The Mt. Wilson mountain-climb record is once more
within the Maxwell fold, placed there by the daring driv-
ing-craft of Walter Lord of the Lord Motor Co., Los An-
geles. This mark was originally set by the late Billy Carl-
son in his Maxwell. Carlson's time was 29 minutes, 1
second. The record stood for a couple of years and was
broken, just recently, by a twelve-cylinder car which
negotiated the hard trail in 27 minutes, 17 2-5 seconds.
This time the mark stood for one week when Walter
Lord in his four-cylinder Maxwell made the strenuous
climb in 26 minutes, 56 1-5 seconds, clipping 21 1-5 seconds
off the mark made by the twelve-cylinder car.
Joy Retires as Lincoln Highway President
Henr>- B. Joy will retire from the presidency of the
Lincoln Highway Association and it is probable that F.
A. Seiberling will succeed him. The advisability of con-
tinuing road work in Utah and Nevada will be discussed
at the next meeting of the association. Seiberling con-
tributed $100,000 to this work, John X. Willys. $50,0(K), and
Carl Fisher, $25,000.
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MOTOR WEST
March 1, 19',^
Rain, Snow and Mud Fail to Stop Armleder Driveaway
About a month ago the Philadelphia representative of
the O. Armleder Co.. of Cincinnati, wired for the imme-
diate delivery of six 3>^-ton trucks. The railroad officials
could offer no prospect of immediate action, and the fac-
tory people decided on a driveaway over the 610 miles
between Cincinnati and the Quaker City.
The six trucks pulled out of Cincinnati on Wednesday,
and immediately outside the city ran into two feet of
snow on the level and many drifts thrice that deep. Al-
though provided with ropes, shovels and other equipment
for digging out of drifts, these were not needed except
in several cases where passenger cars and other trucks
were stalled, and the Armleder crews performed the good
Samaritan act.
Leaving Columbus, O., on Thursday, the much warmer
weather made the roads extremely muddy, and at noon,
after covering 169 miles, the outfit stopped at Zanesville
to put on chains. The average gas consumption to this
point was 6]^ miles per gallon, and the average speed 10
miles per hour. Outside of Zanesville the expedition ran
into a driving rainstorm, which grew heavier as night ap-
proached, until on reaching Morristown, at 6 in the even-
ing, with rear wheels plowing through hub-deep mud, it
was decided to lay over till morning.
Next day, Friday, despite the warnings of the natives,
the driveaway started, and till midday battled with the
heaviest mud it had ever been the misfortune of any of
the drivers to encounter. But the fleet finally pulled up
on high ground, and after an examination started through
the mountains, reaching Brownsville for the night stop.
Saturday and Sunday it was a case of shoveling snow
at many points in order to get through ; but the work was
a godsend, as it enabled the crews to keep warm in the
sub-zero weather. Monday found the fleet on the Lin-
coln Highway, and after that it was easy all the way to
Philadelphia. Undoubtedly the patented spring suspen-
sion and flexible motor mounting of the Armleder pre-
vented many mechanical troubles in the exceptionally
heavy going in Ohio and Western Pennslyvania, the drive-
away having proved a test which would have brought out
any inherent defects in the trucks.
Camelford Extension for Ford Cars
The Camelford Extension for Ford cars has the prin-
ciple advantage of eliminating the somewhat dangerous
overhang that exists with other truck-making Ford at-
tachments which retain the original Ford chassis length
of 33-iuches. The Camelford Extension lengthens the
chassis up to 7OV4 inches and accommodates a body 9
inches long without an inch of overhang. The Extension
consists of a complete pressed steel frame; propeller shaft
and housing: brake rods and necessary rods and bolts.
With a Camelford the Ford car may be converted into a
light truck within two hours by any mechanic withe
drilling a single hole in the Ford frame. It retail^ :
$60 on the Pacific Coast and is distributed by the w».
man Auto Co., 1010-20 Folsom St., San Francisco. C'A.
Maxwell Truck in 2500-Mile Mid-Winler Trip
Traveling under weather conditions that ranged trui
30 degrees above to 12 below zero, a Maxwell one-ton true
was recently driven a distance of 2,500 miles between Nt
York, Jacksonville, Fla., and Washington, D. C. Gasolr
mileage ranging as high as 15.1 miles to the gallon wn
but minor adjustments was certified to in the official re
port of the American Automobile Association, signed b
James A. Hemstreet, technical observer. One co
readitor spring and one fan belt was replaced during ih
trip. After completing its official run the truck was drivti
from New York to Detroit, contending with ice and snri
all the way, particularly in Pennsylvania and Ohio, whc:
it bucked the snow for a 750-mile stretch.
Spokane, Wash. — The Eastman Motor Car Co., CadJ
lac and Hupmobile agents, will have a new garage, cos:
ing about $37,000, built for it ; the temporary quarters
the company have been located at W1124 Sprague Ave.
HERE IS A HALF TON OF HEAVY-DUTY TRUCK SELLING ABILITY
It takes big men to sell big trucks. Forrest .1. Alvin, general man*
ger of the United States Motor Truck Co., of Cincinnati, O., is » '*»;??
man himself, and has gathered around him large men. and incid^rta"?
experienced men. as assistant sales managers of the company.
At the Chicago Show. Robert S. Stewart, vice-president of th^" c'*
pany, and Mr. Alvin, held a sales conference, and many of their »''*■'''
ant sales managers were present. At one meeting these two UfntM«'0
with two of their assistants, took stock, and much to their surpn«
found that there were present just one-half ton of heavy doty J'T'''^
salesmen. Mr. Alvin, with a weight of 270 pounds; P. D. S«mp9<'''- ■."
charge of Ohio. West Virginia and Indiana territory. 270 pouodi. "
B. Cochrane, western sales manager. 240 pounds, and Robert S. St****^
vice-president. 'iJO pounds, made up fhe 1000 pounds of heavj 'i"''
salesmen at the gathering, and the incident was conBidereti w f'^'
worthy that the <|uartet were photogra ph ed.
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March 1. 1918 MOTOR WEST Pa«e 19
g i I I — 11 n " 11—1 1—1 1 II — II — II II ID
Williams"Spotiight
Model A, e-inch Reflector - $9,00
Model B, 7-inch Reflector • 10.00
Rear Vit» of Williamt Spotlight
Both models have reflating device integral with
bracket which limits the vertical movement of the lamp,
thus complying with the lighting laws.
Detachable for Trouble Lamp or for lighting camp at
night The lamp handle contains the **ofF' and **on''
dust-proof and water-proof switch which is conveniently
located at the rear of the lamp.
Wm ••// through Jobhmra only, and are
represented on the Pacific Slope by
HUGHSON & MERTON, Inc.
SAN FRANCISCO
BRANCHES IN LOS ANGELES AND PORTLAND
MANUFACTURED BY
WILLIAMS MFG. CO.
310 North Flower Street SANTA ANA, CAL. Detail of AdjuttMt Control Feature of WilliamM Spotlight
" « — " " " !■ ' I "— i i " — i ' " '■ - P
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Page 20
MOTOR WEST
March I. 1918
24,000,000 Champion Plugs in 1917.
Evidence of the rapid strides made
in the motor industry during the last
seven years is found in production
figures announced by the Champion
Spark Plug Co., Toledo, O., covering
that period. In 1910, the year it began
operation in Toledo, this concern
manufactured 300,000 spark plugs.
Two years later, or in 1912, the goal
attained was 2,000,000. In 1915, the
production jumped to 7,000,000 and in
1916, the total was 14,000,000. Last
year, the production exceeded 24,-
000,000, or 80 times that of 1910. The
total represents 4,000,000 more than
the goal set by the company's officials
at the beginning of 1917. In Decem-
ber, the most productive month of the
year, 2,500,000 plugs were manufac-
tured. Anticipating additional de-
mands, the Toledo manufacturers arc
practically doubling the capacity of
their plant.
♦ ♦ ♦
Harroun Producing 25-30 Cars Daily.
The Harroun Motors Corp., Detroit,
is now turning out from 25 to 30 cars
a day and expects to have about 1,000
men in its employ by March 1. The
manner in which the Harroun organi-
zation has steadily forged ahead dur-
ing the past year against discouraging
conditions has provoked favorable
comment.
9^de
FSxslory Aissip
F. A. SEIBERLING,
Who Heads the Goodyear Tire &
and Lincoln Highway
Rubber Co.
Assn.
H. L. McClaren Heads Ajax.
H. L. McClaren, who has complete
charge of sales of the Ajax Rubber
Co., while also acting as vice-presi-
dent, has been elected president of the
company. He succeeds W. G. Grieb.
president since 1910 and who retires
from active connection with the com-
pany. At the same time Fred E. Day-
ton, general sales manager, has been
elected secretary. Stuart Webster,
treasurer of the Racine Rubber Co.,
was elected as one of the vice-presi-
dents. McClaren, the new president,
has been connected with the tire in-
dustry since 1900, when he joined the
Morgan & Wright Co. He became
vice-president of the Racine Rubber
Co. in 1912 and president in 1914.
Followed a year's connection Avith the
Lewis-Mitchell Co. as its president
and then he returned to the Racine
Rubber Co.
* * *
Maxwell Dividend in Scrip.
The Maxwell Motor Car Co. has
declared a dividend payable in scrip
on the first preferred stock of the
company. The dividend, amounting
to LV4 per cent, will be dated April 1.
1918, and due April 1, 1920. It wil!
bear interest at 6 per cent, payable
semi-annually April 1 and October 1.
and may be redeemed by the company
at any time.
322 MILKS OVER SNOW-BLOCKED KOADS IX A STUDEBAKEU IN LESS THAN SIXTEEN HOURS.
Jubt why h«' did it is not apparent; but the Studehaker dealer in Syraruse. N. Y,. watohinK the drifts pile up outside the doors »»f b;5
establishment, suddenly announeed his intention of drivinj: to New York and having a look at the National Show, then in progress in lb*' r-
tropolis. He is the boss, and there was no one to st<»p him — althoush there were some mild hints from his subordinates to the rfff-rt it»
the railroads were still operating, even though the drifts wei e growing deeper every minute, and that a warm sleeper was prrffrablf t^ • •-»• i
touring oar. even though it be a Studebaker.
The bo^s e.illed for a volunteer, and in less than an hour the ])air. swathed in heavy coats and woolen helmets, were headed ea.sl on thr r
322-mile trip, and in a oar that already had over 11. «>(»() miles to its credit. For over 15 hours, with but a few stops for warm fo«>d &od tlr.xt
the Studebakerites plowed thrrmgh the storm, breaking road for a greater part of the distanoe. until they got into the environs of IrotksB.
Taking a peep at the show, the two snow-birds went — to a hot«l for a long sleep? Not at all. They just climbed back into the rmr hni t***!
it bark to Syracuse, the engine not having stopped once during the round trip. Tb<>re were no repairs or adjustments or punrtorr*, B»t brrr
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/larch I. 1918 MOTOR WEST Page 21
I ■! — ' I I I ' n I I— ir— I I II —I I 1. 1. i n
McKEE LENSES
Add 63% to road light and
allow no light above 42 inches
The best and most efficient lens
made
Prices from $2ZS to $4i§ a pair
AGENCIES NOW BEING PLACED
HOWARD AUTOMOBILE COMPANY
SAN FRANCISCO LOS ANGELES PORTLAND OAKLAND
"»'— ^■— " " — " — "— " ' n
□ ' ■" " " '' " " " "^ ' " "»' ■' " — ' "
Hooveriziiig the
Motor Car
It being essential that we should
all economize in every way pos-
sihle, why not pennit us to dem-
onstrate to you the
GRUSS AIR SPRING
which if Installed on your motor
car will enable you to realize
wonderful saving in the expense
of operation.
No rocking or swajring on
curves. The only ** two-way'*
action air spring in existence.
Cushion of Compressed Air
above absorbs all shock.
Vacuum below absorbing all _
recoil. f
The aBtfSS is the most efficient. Practically no attention required, making the QBUSS the least expensive AIB
SPBINQ to be had. GUARANTEED 5 YEARS
HOOVEBIZE BY SAVINQ TIBES, MOTOB BEABINQS AND ENTIBE EQXnPMENT.
THE GRUSS AIR SHOCK ABSORBER
Made in California
MAIN OFFICE AND INSTALLING PLANT
PNEUMATIC CUSHION COMPANY
179 Grove Street San Francisco, Cal. Phone Park 4548
Los Angeles Branch MESSBS. CABTEB & VANBEBG 775 Towne Avenue
il l -T 1 ' " !■ . 1—11—1 . .. » r
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Page 22
MOTOR WEST
March I. 1918
Allen's Sales Manager Married.
Les W. P!ace, general sales mana-
ger of the Allen Motor Co.. Fostoria.
O., was married. Februar>' 5th, to Miss
Vera Clark, daughter of Herbert J.
Clark, of Minneapolis. The bride for
several years has been a prominent
member of Minneapolis society and is
well known in Xew York and Paris,
where she has spent considerable
time in the study of art. Mr. Place
not only heads the sales organization
of the Allen industries, but is also
sales manager of the truck division of
the Turnbull Motor Truck & Wagon
Co., Defiance, O. After the wedding
Mr. Place and his bride left for South-
em California, and the Hawaiian
Islands. Upon their return they will
make their home in Fostoria.
♦ ♦ ♦
Hurlburt Motor Truck Re-Financed.
The Hurlburt Motor Truck Co.,
New York City, has been re-financed
and has acquired ample resources for
the building of 1,800 during the pres-
ent year. The re-financing operations
consisted of the underwriting of
$288,000 worth of 7 per cent preferred
stock and notes to the amount of half
a million dollars, and plans for the is-
suing of 50,000 shares of common
stock at no par value to be sold to the
public at $20 at first. The report of
the company's auditors shows a total
net profit of more than $1,011,000,
after setting aside a separate reserve
of $150,000.
♦ ♦ ♦
U. S. Truck Plant Expanding.
Substantial additions are being
made to the immense plant of the
United States Motor Truck Co., of
Cincinnati. The present buildings
occupy a space of one and one-half
blocks square, on which there are
three sets of buildings three stories in
height. To this group is being added
a modern brick and steel building,
one-half block square, and three sto-
ries in height. This structure is to be
used for the testing department, paint
shop, and for final assembly. Later
there will be a new addition one and
LES W. PLACE,
General Sales Manager The Allen Motor Co.,
Fostoria, O.
one-half blocks long and three stories
in height, making the complete plant
one of the largest devoted to motor
truck manufacture exclusively in the
United States. All of these additions
have been made necessary by the rap-
idly increasing manufacturing busi-
ness of the company.
♦ * ♦
Newton Heads White Advertising.
Millard H. Newton has been ap-
pointed advertising manager of the
White Co.. Cleveland, O., succeeding
James A. Harris, Jr., who resigned to
take a captain^s commission in the
Q. M. C. corps, U.S.A. Newton has
been connected with the White ad-
vertising department for the last five
Clyde Cars 12 Per Ct. Stock Dividend
The annual stockholders' meeting
of the Clyde Cars Co., builders of the
Clydesdale motor trucks, was held at
Clyde, O., Feb. 4th. and a very satis-
factory report read of last year's busi-
ness. The company's sales for the year
were $1,331,045.91. and after deducting
all costs and expenses, and allowing
for war and excess profits taxes, a bal-
ance of $41259.64 was carried to sur-
plus account. A stock dividend of 12
per cent was subsequently declared to
stockholders of record February 4th.
and plans approved for continuing the
management's policy of increased
production and expansion.
♦ ♦ ♦
R. T. Walsh Joins Intake Heater.
Robert T. Walsh has taken charge
of sales and advertising for the Elec-
tric Intake Heater Co. He was for-
merly advertising manager for the
Maxwell Motor Co. and later acted in
the same capacity for the Briscoe
Motor Corp.
♦ ♦ ♦
"Drive-Aways" Have Come to Stay.
Drive-aways have come to stay and
will never cease to be a feature in the
automobile manufacturing industry,
in the opinion of C. S. Rieman, vice-
president and general manager of the
Elgin Motor Car Corporation, Chi-
cago. Mr. Rieman believes that even
when the freight troubles have all
been settled, cars will still continue to
go to destination over the roads. The
dealers have solved the problem of
drive-aways to such an extent that
cars are placed at their destination in
just as good shape as though shipped,
and the recent Court decision to the
effect that cars so driven by careful
operators are really improved and not
injured, has aided in making the
drive-away a feature of the business.
♦ ♦ ♦
Otis Friend Back at His Desk.
Otis C. Friend has taken up his
duties as vice-president of the United
Motors Corp., of Xew York City, hav-
ing returned from a recent visit to
Southern California to brave the cli-
matic rigors imputed to the eastern
section of the country- at this time of
year. Friend comes from the presi-
dency of the Mitchell Motors Co.,
Racine, Wis.
♦ ♦ ♦
New McGraw Tire Appointments.
The McGraw Tire & Rubber Co.'s
board of directors has ratified the fol-
lowing appointments: R. E. Hayslett
to be assistant treasurer, with H. B.
Callahan as assistant ; Robert Chap-
low, production superintendent, and
former Traffic Manager A. C, Red-
man, industrial manager.
♦ ♦ ♦
Toback Heads Redden Truck.
S. S. Toback has been elected presi-
dent of the Redden Motor Truck Co..
of Chicago. The instant success which
has brought him to this high position
in the company's affairs is indicated
by the fact that he was appointed g^en-
eral manager only late last December.
Mention *" Motor W»'st,*' Please. When Writing to the Advertiser
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March I, 1918
MOTOR WEST
Page 23
DC
DCDIIDC
DC
DCDCDII
DC
3n
AT YOUR SERVICE
2800 TRAINS DAILY
Fast
N
Comfortable p
C)nvenient T
Dependable H
WEST
Between
Intenirban Points
in
1
Orange Elmpire
S
Southern California
EAST
Mt. Lowe
Trolley Trip q World's Most Famous
To Riverside, San Ber- - - Mountain Scenic Trolley
nardino, Smiley Heights Trip.
and Redlands.
$3.50
T Round Trip Fare
H $2.00
Pacific Electric Railway
DC
DC
DD
Mention "Motor West." Please, When Writing to the Advertiser
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Page 24
MOTOR
WEST
March I. 1918
ew Things in the
Hccessories peld
AEBO'CUSHION TIRES MAKE PUKC-
TUBES IMPOSSIBLE.
The Aero-(JuMhion Inner Tire is claimed
to make blowouts, punctures and rim cuts
absolutely impossible, owing to the con-
finement of the air in the pores of the
soft, inner tire of pure para rubber. In
effect it is an air-filled inner tire in which
the air is divided into countless pores and
air chambers instead of being confined in
one lar^e rubber tube. The air is impris-
oned without pressure, making it impossi-
ble for it to escape by puncture or cuts.
The Aero-Cushion Tire is attached to the
outer casing by means of special appli-
ances and each casing is placed on equal
perfect traction, which makes the car roll
easier and steadier than with the present
air-filled tires. As soon as a casing wears
out they can be transferred to another new
one and manufacturers in rigorous tests
have secured 15,000 miles of travel on
outer casings with the use of Aero-Cushion
Tires. They are manufactured by the
Aero-Cushion Tire Co., San Jose, Cal.
AMBU DETECTS AND LOCATES ELEC-
TBICAL TBOUBLES UNEBBINOLY.
Nine-tenths of the money, time and
patience lost with ignition and starting
troubles would never occur could suflicient
and timely warning be given to the driver.
It costs but a few cents to repair any part
of automobile electrical equipment if the
trouble is located at once and not neg-
lected. The purpose of Ambu is to posi-
tively and automatically detect and quick-
ly and accurately locate the electrical
troubles in any standard made American
car. Its dial tells the truth quickly and
unerringly before the mechanic is put to
the necessity of completely dismantling
the electric system. This trouble-saving
device is handled by N. F. Andruss, 404
Golden Gate Ave., San Francisco, Cal.
DIAMOND STOP AND TUBNINO
SIGNAL.
With the Diamond Stop and Turning
Signal for automobiles both signals on
the rear of the car showing red indicates
a stop, the left-side signal alone showing
red gives warning of a turn to the left
and the right-side signal shining red is
for a turn to the right. The Diamond
Signal consists of two well-designed,
diamond shaped lamps fastened to the right
and left si<le of the roar of the car. The
glasses do not show red during the day-
time and at night only in case of a stop or
turn. A small, one lover switch on tho
Htooring oolunin operates the Diamond
Signal. The <lovico is patented and manu
faotnrod by the Diamond Signal Co., 71;")
Market St., San Francisco. Price $1.1 a
sot.
McKEE STANDABD LENS.
One of the most convincing exhibits at
the recent Pacific .\utomobile Show in San
Francisco was that of the McKee Stand
Hrd Lens, manufactured by the McKoo
(tiass Co., .Teannette, Pa., and represented
on the Pacific Coast by the Howard Auto-
mobile Co. P. D. Chamberlain, the Coast
factory representative, was in personal
charge of the exhibit, and reported that an
exceptionally large volume of business had
been developed at the show.
The McKee Standard Lens throws a
strong beam 500 feet ahead of the car and
also furnishes a clear, revealing side light
which is thrown at an angle of about 45
degrees directlv in front of and to the side
of the car. When the car turns a corner,
the side light shifts at the same angle
with the car and always keeps the road-
side well lighted. The McKee lens is of
concave-convex shape. The lower two-
thirds of the front part of the lens are
cut in the shape of a series of horizontal
FRONT VIEW OF McKEE LENS.
prisms piled one above the other. The
upper third is cut in a series of vertical
prisms. The lower horizontal prisms con-
centrate and turn downward the light
rays, so that the beams of light point
horizontally not more than 75 feet ahead
of the car nor more than 42 inches above
street level, complying in every particular
with the motor vehicle statute of the
California state law. The upper vertical
prisms disperse the light sideways, direct-
ing at no point a strong beam of light, but
a diffused glow. This soft light is ob-
tained, in accordance with the well-known
law of optics, by refracting the purple,
blue and violet rays, the ones most harm-
ful to the eyes, downward at a sharper
angle than the colors at the other end of
the spectrum, the red, orange and yellow.
The ultimate result is a strong, mellow
beam of light.
EDSTBOM BIM CAN BE BEMOXTNTED
IN 12 SECONDS.
The Edstrom Rim, handled by the Ed-
strom Rapid Remountable Rim Co., 767-68
Phelan Bldg., San Francisco, can be un-
locked, removed, replaced, and locked in
12 seconds. It eliminates all bolts, nuts
and lugs and uses an interlocking device
inside, between the felloe band and the
rim. There are two set-screws, which are
not removed, but only loosened. The Ed-
strom Rim cannot get out of order, strip
threads, squeak or rattle, rust or stick or
fi^ather mud, or dust between the felloe
band and the rim.
ESTA AUXTLIATOB SAVES FUEL
AND ADDS POWEB.
Clarence R. Stern, California agent for
the Esta Auxiliator, advises * * Motor
West" that he has made arrangements to
have the Rex Auto Supply Co., 200 Golden
Gate Avenue, represent that device in the
San Francisco district. It is listed at $15
complete, ready for attachment. The
work can be done by anyone familiar with
a motor.
The Esta Water Auxiliator is a device
which automatically feeds water vapor to
the intake manifold above the carburetor,
the result being more flexibility in the
motor, increased power, added speed and
smoother operation. Besides which it is
claimed that a motor fitted with the Auxi-
liator will be free from carbon and con-
sume from 10 to 25 per cent less gasoline,
due to the perfect combustion resulting
from its use. The Automobile Club of
America and the Pratt Institute, of
Brooklyn, N. Y., have, it is stated, scien-
tifically tested this device and have con-
firmed the claims of the manufacturer.
THE VALUE OF A PISTON BIKO.
Mechanics and mechanical engineers
agree to the axiom that to have a gas-
tight combustion chamber, the opening
between the piston and cylinder wall must
be closed by means of a piston ring to pre-
vent the gas from escaping by the piston
and thus being wasted. A piston ring
wll hold back the compression if it ab-
solutely seals the groove and cylinder
wall. Piston rings usually have an open-
ing at the bottom that allows compression
to pass by it. Various ring manufacturers
have endeavored to close the gap in the
ring, and the Double Seal Ring Co., manu-
facturers of Trouble Seal piston rings,
have succeeded. These rings are the lat-
est word in scientific design and mechani-
cal construction. Deriving their name
from both their form and function, they
are properly called the Double Seal be-
cause they form a continuous and solid
ring in the piston groove; the double edge
being down and making contact against
the bottom face, it seals the joint or gap
in the groove, and also being double
around the cylinder, it seals the wall and
it seals them absolutely, hence the name
Double Seal.
UNIVEBSAL DISTILLATE BUBNEB.
The Universal Distillate Burner is a de-
vice which connects between the carbure-
tor and the intake manifold and taps the
exhaust manifold, providing a method for
making efficient use of low-grade petroleum
as a fuel for internal combustion engines.
A one-inch pipe carries heat from the ex-
haust manifold to a burner. As the raw
low-grade oil passes through the burner
it is broken up and vaporized into a per-
fect combustion gas which explodes read
ily in the cylinder and is claimed to give
a saving of 60 per cent in fuel bills. En
gine distillate is recommended as a cheaper
and better fuel in the Universal Pif;tillate
Burner. It is handled on the Pacific Cf^ast
by Oscar Hundebv, 349 Van Ness Ave.
San Francisco.
Digitized by
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March I. 1918
MOTOR WEST
Page 2f
ac
QUALITY COUNTS
YOUR choice of ignition should be
governed by the reputation of the sys-
tem. Get known reliability, and efficient
service with your motor. Approximately
3,000,000 BOSCH MAGNETOS
made and sold on a quality basis have
made good with owners everywhere.
Let the car you buy or sell have quality ig-
nition.
Correspondence Invited.
Bosch Magneto Co. - - Nevr York
Coast Branch: 1384 Van Naas Avab* San Fkrandaoo
CoMt Di rt rib m or K E. A. PMlkantoo*, Lm Abc«Im
Ballon St Wrivbt, PortUad aad SaattU
Kim ball - Upao B Co., Sacramaato
QC
nr
DC
DC
Dl
DC
DD D
PISTON SERVICE
Light Weight, Any Make
jCut Iron Pistons
Are the BEST by TEST
FINISHED
SEMI-FINISHED
or ROUGH H H
LARGEST PRODUCERS IN THE WEST
W. H. JAHNS AUTO MACHINE WORKS
908-912 West Pico St. Los Angeles, Cal.
ac
DC
HOTEL ST. FRANCIS San Francisco
Cmntmr of thm City* a Lifm and Color
EUROPEAN PLAN FROM $2.00
Manac«Ri«nt • James Woods
DC
DC
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Page 26
MOTOR WEST
March K 1918
QENEBAL FABRIC AND CORD TIRES.
In the Oeneral tire, manufactured by
the (leneral Tire & Rubber Co., Akron,
O., the black tread has a larger percentas^e
of pure rubber than \h customary, giving
the tread great resiliency and tough wear-
ing qualities, and making it more rcHist-
ant to cuts and bruises. An extra heavy
thickness of pure cushion rubber holds
TWO TYPES OF GENERAL TIRES.
together the tread and the fabric of the
tire. The rubber cushions between the
layers of the fabric are also of unusual
thickness, giving the fabric excellent pro-
tection. The whole tire is cured at one
operation, resulting in a better union of
its diflferent parts. The General tire line
includes fabric tires, cord tires and tubes.
The General Jumbo tire is a special over-
size tire made to equip Ford, Maxwell and
Chevrolet cars. The manufacturers sell
the (Jeneral tire under a guarantee of
5,000 miles.
EVERBBiaHT BODY AND METAL
POLISHES.
The Kverbright Mfg. Co., with offices
and sales rooms at 409 Golden (Jate Ave.,
San Francisco, Cal., is manufacturer and
distributor of the Kverbright Automobile
Polish, the Kverbright Metal Polish and
the Kverbright Automobile Top Dye. The
Automobile Polish is for removing dirt,
grease and marks from car bodies and re-
storing the original finish. Prices are 15
cents a half-pint can, 25 cents a pint, 75
cents a half-gallon and $1.25 a gallon. The
Kverbright Auto Hody Polish is a quick-
working pfjiish for brass, copper, nickel,
silver, aluminum, etc. Prices, pint 75
cents; >^j gallon, $1.75; and gallon, $3. The
Auto Top Dye is claimed to give a coal-
black, silky finish and water-proofs old
mohair or rarivas toj^s.
FIVE STAR LUBRICANT IS NON-
MELTING COMPOXrND.
piv<' .Star Lubricant is designed to
avoid :ill rf»rroding and rusting of metals
in flu* luhri<'atioii of transmissions, dif-
f»-r«-rit ijil'* and grcMsc cups, such as arises
with cottitnorcial groascs containing from
I J to 'Ji> p<'r <'»»nt of water. Heat is the
iirt'iit ino of eflicient lubrication and Five
r hiiM the supreme advantage of being
tif'MlIy impervious to heat. Boiling it
for a stretch of ten or even twenty hours
will not liquefy it, and even if it catches
fire from direct contact with an open
flame it will only burn and coat over,
leaving the greater part of it uninjured
and its lubricating qualities practically
as good as before. Five Star is not meant
to supplant engine oils or to be used in
forced feed or splash lubrication, its de-
cided non-melting qualities making it a
specialty for the heavier working parts
of the automobile. The distributors of
Five Star Lubricant in this territory are
Lomax & Chapman, 268 Market St., San
Francisco, with main offices in the First
National Bank Bldg., in the same city.
MACBETH LENSES SATISFIES ANTI-
GLARE LAWS.
All automobiles should be equipped with
lenses. Kver since the powerful electric
headlight displaced the old acetylene lamp
safety itself has demanded some means of
subduing the dangerous glare. Now the
police authorities everywhere are exact-
ing a rigorous observance of anti-glare
laws.
Macbeth Lenses are the outcome of four
years of study and experiment to overcome
the seeming paradox that confronts all
makers of automobile head lamps and
lenses — namely, the problem of producing
a powerful beam that will illuminate the
roadway ahead of the car, and yet at the
same time have it so controlled that it
works no discomfort to the eyes of pedes-
trains or drivers of vehicles traveling in
the opposite direction. In the Macbeth
Lens the horizontal prisms on the front
face have the proper angles to bound the
blinding rays down to a useful position on
the road. The visor on the top and the
lower prisms of suitable angle shut oflf
the glare and make the light safe and in
conformity with the various headlight
laws.
The concave cylindrical depressions on
the back surface of the Macbeth Lens
spread the light horizontally to a slight
extent, destroying to a large extent the
images. The illumination is so much more
uniform that the light is tremendously
effective. Macbeth Lenses are handled by
the Chas. A. Bacon Co., 417 Montgomery
St., San Francisco, as Western distributor.
This company is also preparing to market
the Liberty Lens, a glare-killing device
manufactured by the same firm, the Mac-
beth-Evans Glass Co., Pittsburgh, Pa.
QILSON FIRESTONE CARBURETOR
PRODUCES A DRY OAS.
The Ciilson Firestone Carburetor is de-
signed to produce a perfect ilry gas, the
same as is used in an ordinary gas or
gasoline stove. The wet, imperfectly
vaporized form of gas is the cause of
fouled spark plugs and other ills that ac-
company carbon-choked engines. The
Ciilson Carburetor is sold in three designs,
one for using kerosene only, price $30,
another for kerosene and gasoline, half-
and-half, price $22.50, and a third for gaso-
line only, price $20. The kerosene device
consists of carburetor, heat pipe, water
circulator, new belt and bolts, one gallon
tank, fuel line, three-way valve choke and
dash rod and is claimed to give 25 to 33
miles per gallon, depending on kerosene,
gasoline or distillate. The half kerosene
device consists of carburetor, heat pipe,
extra gallon tank, fuel line, three-way
valve dnsh rod and choke, giving a mileage
of from 25 to 33 miles per gallon. The
gasoline Oilson carburetor includes only
the carburetor and heat pipe, nothing else
being necessary, and gives mileage vary-
ing between 25 and 30 miles a gallon.
THURSTON MOTOR FUEL OA8IFIEB.
The Thurston Motor Fuel Gasifier en-
ables any type of motor vehicle engine
to burn engine distiilate, kerosene or coal
oil, benzol, naphtha, Eastern motor spir-
its, and any mixtures combined with them,
i.uch as ether, water or crude oil. The
motorist can therefore use, to his com-
plete satisfaction, substitutes for gaso-
line which can be bought at prices rang-
ing from 33 1-3 to 50 per cent less than
the cost of gasoline. It is also claimed
that by insuring complete combustion the
Thurston Gasifier increases the efficiency
of any automobile engine by from 20 to
40 per cent. It employs mechanical force,
as well as the heat principle, to break up
the fuel into a perfect gas. The Gasifier
is located inside the exhaust manifold
and is protected by a middle chamber
through which the gas passes to tjie en-
gine cylinders. It contains a breaker
screen and distributor made of fine mesh
brass wire so designed as to eliminate all
clogging and choking. The direct heat
from the exhaust passing through both
the outside and inside chamber brings the
Gasifier to a very high temperature and
the fuel vapor from the carburetor is bro-
ken up by the deflecting screen and
turned into a highly combustible gas. The
Thurston Motor Fuel Gasifier is sold by
the Savage Tire Corp., San Diego, Cal.
PRESTO-CLOTH FOR BLURRED
WINDSHIELDS.
PrestolJloth is a chemically prepared
cloth which with one application over a
wet windshield causes rain or snow to
run oflf, giving the driver a clear vision
of the roadway ahead of him and timely
foresight of the various pitfalls he may
have to encounter. It contains no oil oV
grease and is non-smearing to the wind-
shield. The Presto-Cloth sells for 50 cents
each and is manufactured by the Presto-
Cloth Mfg. Co., Inc., of Toledo, O., and is
sold by all first-class dealers.
AITCHANDEE FORD SHOCK
ABSORBERS.
The Aitchandee Ford Shock Absorbers
are claimed to increase tire mileage fully
20 per cent and at the same time prevent
spring breakage, all jiggling, side-sway
and rebound, thus enhancing the pleasure
of riding and lessening the general depre-
ciation of the car. They require no bor-
ing of holes or other injury to any part
of the car and are attached with ease.
The construction is based on the new lock
bolt, which makes oiling unnecessary.
Aitchandees are fully guaranteed as me
chanically perfect, the springs being of
the best spring wire steel and the arms of
specially annealed malleable iron. The
Aitchandee Single Arm Shock Absorber
sells for $10 per set of four; the Twin
Arm, $12 per set of four; and the Ford
Truck Shock Absorber, $15 per set of four.
Manufactured by the H & D Co., Good-
land, Ind.
:'4Ji^,
HOW II & D LAMP DEFLECTOR OPERATES
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March I. 1918
MOTOR WEST
Page 27
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I AMCC <<LJ r^W l\r*ir Ea»ay operated. Yoa Keep Clean.
J.4/\il£j O n-V^ J/\V^^ Absolutely Dependable.
Absolutely Dependable.
HANDLE IS JOINTED IN THE MIDDLE FOR
STORING AWAY
p, . ^-^ . No. 14, Uft. 1800 lb« $4.50
S ^ ™e ""anil from end of handle :r.;,li:rsfr.:t^!!v."
^ Upon Receipt of Price
LANE BROS. CO., - POUGHKEEPSIE, N. Y.
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DENBY
MOTOR TRUCKS
Pioneers of the internal ' gear drive
Denby trucks are built in 1, 2, 3 and 5 ton capacities,
and with bodies for every line
DENBY MOTOR TRUCK COMPANY
Detroit Mfchitfan
DC
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trucking need. GM C Trucks repre-
sent the finest in construction and
are backed by an old, firmly-estab-
lished organization. Write TRUCK
HEADQUARTERS for information.
General Motors Truck Company
Onm of thm Units of Cmnmral Motors Corporation
Pontiac, Michigan
BranctaeB and Distributon in principal citiei. (280)
OLYMPIATM
One Hundred Percent Car
IVrite for dealer proposition
A-Cylindmr Touring Car
$1085
f. o. h, Fontiac
EmnSix
•' The Car of the Hour*'
Big, Beautiful, Impressive, Powerful, Dependable,
Economical
"Bmlt Uke a Waich"
J 4-Passenger Roadster
" 5-Passenger Touring Car...
Sabjmct to Changm Without Notiem
$1095
Write for descriptive catalogues
Elgin Motor Car Corporation^"
DC
CHICAGO
S. A.
3 1
OLYMPIAN MOTORS COMPANY, PonUacMich.
Mention "Motor West," Please, When Writing to the .Xdvertiser
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Page 28
MOTOR WEST
March I. 1918
/
The Most
Remarkable
Top Material
Yet Produced
DrIDeK with its leather finish will
not chafe, crack or blister— and holds
its color right through to the cloth
lining.
A DrIDEIC Top is a credit to any car
Special DrIDeK Colors
Battleship Gray
Maroon, Olive Green
Tans, Brown
Olive Drab Khaki
Send for samples and prices — today
L. J. Mutty Co.
Boston, Mass.
SCOVEL IRON STORE CO.
PACIFIC COAST AGENTS
SAN FRANCISCO AND LOS ANGELES
CALIFORNIA
\
San Francisco, Cal. — Following the recent assumption
of the Columbia car agency by the Harrison Motor Car
Co., George Peak has been placed in charge of the retail
sales for the new addition, and B. N. Taylor of the whole-
sale distribution. — R. W. Wittchen, connected for years
with the Firestone Tire & Rubber Co., of Akron, O., has
opened a Goodyear Truck Tire Service Station at 655
Geary St. under the name of Columbia Garage. — The Pea-
cock Motor Sales Co., Chandler dealer, has taken a lease
upon a one-story building, with mezzanine floor, to be
erected on the southwest corner of Post and Franklin
Sts. — The Pryor Auto Accessories Co. has opened new-
quarters at 45 Fourth St.
♦ ♦ ♦
Modesto, Cal. — Howard W. Cowell, manager of the W.
J. Benson Co., of Stockton, Maxwell dealer, has opened a
branch agency here.
♦ ♦ ♦
Coalinga, Cal. — The Pleasant Valley Motor Car Co., cap-
italization $25,000, $4,000 subscribed, has been incorporated
by C. E. Aupperle, W. G. Sickle and Wade H. Lisle.
♦ ♦ ♦
San Mateo, CaL — Morton & Beer, Ford agents, have
added on the Republic truck agency.
♦ ♦ ♦
Santa Maria, Cal. — A Chandler and Marmon sales sub-
branch has been opened here by C. A. Maino, agent for
these cars in San Luis Obispo.
♦ ♦ ♦
Burlingame, Cal. — The Burlingame Garage has taken
the Dodge car agency.
♦ * ♦
Colusa, Cal. — J. D. McNary & Son have taken the
Kissel Kar agency.
♦ ♦ ♦
Wallace, Ida. — John Hayes, of the Kelly Garage, has
taken the Shoshone county agency for the V^elie car.
♦ ♦ ♦
Walla Walla, Wash.— The Rickard Wheel Co., which
will manufacture a wheel to be used without pneumatic
tires, springs being set around the hubs, has been incor-
porated by L. J. Rickard, the inventor, R. E. Shepard and
E. W. Benson.
♦ ♦ ♦
Portland, Ore. — The Roberts Motor Co., Republic truck
dealer, has moved into its new building on lower Park St.
♦ ♦ ♦
Van Nuys, Cal. — The Willys-Overland agency for the
San Fernando Valley district has been taken by L. Green-
berg.
♦ ♦ *
Portland, Ore. — D. F. Bachellor, recently of Spokane,
Wash., has been appointed manager of the commercial
car department of the Oregon Motors Co. — The Pacific
Tire & Rubber Co. has taken the agency for the L L. C
automobile lens in Oregon and the Columbia river coun-
ties of Washington. — The Manley Auto Co. has taken the
agency for the Graham Bros, one- and two-ton truck at-
tachment in Oregon and southern Washington.
•eniHng cvWn. Over MMM mIi bott ia vk Igr Avito ]
s
FTexwk CdTDon SattperCo* t.o« .
Mention "Motor West," Please, When Writing to the Advertiser
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March I. 1918
MOTOR
WEST
Page 29
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SO
HfARROUN
A car of popular price, designed
by Ray Harroun, in which a new
type of four-cylinder motor develops
revolutionary power and efficiency.
Harroun Motors Corporation
General Offices and Plants, Wayne, Mich.
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"The Light Thai Shows the Road"
IMPROVED SWITCH
Cord AttacliBcit
Patented
Refnlatinf
Dvstproof
Waterproof
Bracket
These are the distmctire features of the NEW MODEL
S & M SPOT-UTE
A«k year dsalsr ts thsw ym Iks aew aedel SAM Spet-lits
S & M LAMP CO.
117 West 36th Place
Home 25413
Los Angeles, Cal.
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"^^•'* CAMBRIA SPRING CO.
Incorporated
-WE SAVE YOU MONEY-
FS233
Wheels and Rims
Tire Racks and Platforms
A 11 Makes in Stock U
Wholesale and Retail
U AUTO AND TRUCK SPRINGS M
Demountable Rims Sold and Applied
Sprins Steel Bumpers
SPRINGS REPAIRED. FORCINGS AND FRAMES STRAIGHTENED
Factory: 913-921 So. Santee St., Lot Angelea, CaL
Office: 916*918 So. Los Angeles Street
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FORD CAR OWNERS USE KEROSENE
(Coal ouy
One Mile on Kerosene Costs Less than 1^ cent
One Mile on Gasoline Costs From IV4 to 1^2 cents
BUY A DETROIT
KEROSENE EQUIPMENT
Save 60% Price of Equipment $25 f. o.b. Detroit
30 days Trial or MONEY BACK — ACT PROMPTLY!
These are days of strict economy
DETROIT KEROSENE CARBURETOR CO.
KRESGE BLDG. DETROIT
Department 16
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A
PEX
Motor Oils
THE HIGHEST POINT OF EFFICIENCY
Gasoline "with the Punch"
PUENTE OIL CO.
Oldest Refiners and Producers on the Coast
an
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Mention "Motor West," Please, When Writing to the Advertiser
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p-r
30
■^ O T O R
W
EST
March I. 1918
MOTOR [Ml TRUCKS
Sturdy, strong and powerful enough to meet
the stringent demands of war. Economical, de-
pendable and light. enough to more than
profitably satisfy America's masters of commerce.
Every inch of the Clydesdale bespeaks depend-
able performance under all conditions. Capacity
up to five tons. Ask our dealer to demonstrate
and explain Clydesdale's exclusive features.
THE CLYDE CARS CO., Clyde, Ohio
Seattle, Wash. — The Sunset Motor Co.. dealer for Ca«J-
/ iUac and Hiipmobile cars, will occupy, some time m
f March, its new three-ston- building at Broadway and E.
Union St.; dimensions are 85x140 feet and construction
is of pressed brick and terra cotta finish. — The Northwcii
Radiator & Fender Works has occupied a new two-5tr.r>
building at 1406-8 Broadway, providing 14.00<J square feet
of floor area.
♦ ♦ ♦
Long Beach, Gal. — C. B. Bellows, of the Ocean \ lew
Garage, has added the Hudson line to the Dodge agency
which he already has handled for some time. — John 0.
Rankin, Buick dealer, has added the agency for the Cad-
illac.
♦ * ♦
San Diego, Gal — The Auto Shop has become city d!>-
tributor for Republic tires and tubes.
♦ ♦ ♦
Santa Monica, Gal. — The Santa Monica (Parage has
taken the Overland and Willys-Knight agencies for the
whole upper Santa Monica Bay district, including Sarta
Monica, Venice, Ocean Park. Palms, Culver Cit\ an-i
Sawtelle.
♦ * ♦
Fresno, Gal. — The Tire Construction Co.. of Los A:i-
geles, has opened a branch here in charge of Joseph
Watkins. — R. N. Hollingsber>' will have charge of the new
local branch opened here by the Superior Motor Car Co.
of Stockton, Saxon dealer.
♦ * *
Oakland, Gal. — S. A. Corgiat has been appointed Ala-
meda and Contra Costa county agent for Republic tires —
The Lincoln Garage, 4011 E. 14th St., will handle the Kin,:
car agency in this section of the state as sub-agent to the
Leach-Frawley Motor Co., of San Francisco.
♦ ♦ ♦
Long Beach, Gal. — The California Battery & Ignition
Works has been opened here by Harold Leedom.
♦ * *
Pasadena, Gal. — The Tire Shop has been opened here by
E. D. Nelson and W. J. Biele, who will do vulcanizing am!
sell Republic tires.
♦ ♦ «
North Yakima, Wash; — Fred Chandler, Ford dealer,
with branches at North Yakima, Toppenish and Sunny-
side, has taken the distribution of Truxton truck attach-
ments.
♦ « ♦
Spokane, Wash. — Peterson & Cartmell. who recently
took the Inland Empire agency for the Harroun car. ha\e
located in their own building at Second and VV^ashingftor
Sts. — VV^ C. Garbe has appointed C. C. Hurley sales man-
ager for the W. C. Garbe Co. — The Melcher Supply Cu
has taken the Gates Half-Sole tire agencv.
♦ ♦ ♦
Watcrvillc, Wash. — The Waterville Auto Co. has taken
the Oldsmobile agency for Douglas County.
' * ♦ *
Tacoma, Wash. — The Commercial Auto Co. has beer*
named agent for Perfection tires in Tacoma and Pierce
county. — The Federal Tire Sales Co. has been organize'
by Walter E. Cady, Clarience J. Messenger and C. E. Mur
ray ; sales rooms have been opened at 953 Market ."^t —
The Mueller-Harkins Co., handling Buick cars and (iAfC
trucks, has leased the new three-story building lo ^
erected on Broadway; it will cost about $35,0(X) and wi"
have 27,000 square feet of floor space.
HAVE YOU A MOTOR CAR?
I lOTrM I See that groove controlling the oil The groove full of oil
Ma I r N ' forms a dam. Qas cannot get down, surplus oil canout
^'^^ get up. That's why motor has more power, no carbon.
ISN'T THAT A REASON?
BepresentatlTea Write for bookltt B.
H. O. Faro, 1414 S. Michigan At«.,
Chicago: J. W. Van De Orlft. 627 Charl«
BIdg.. Denver; The GaTtn-WlUiama Co.,
1300 5th St., San Diego, Cal. ; Ohim-
herley ft Sons, Nash rill e.
AOTaHMllE ACCESSailES CI.. MfeMi. H
-NOLEAKO'
Mention "Motor West." Please, When Writing to the .\dvertise
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March I. 1918
MOTOR WEST
Page 31
The best light car on the market today.
Economical in every way, and tremen-
dous Power. Once an Inter-State owner
always an Inter-State owner.
I
WRIGHT MOTOR CAR CO.
1001 SOUTH HOPE ST.
A5772
iKT
DD
BE UP-TO-DATE ON TIRE CARRIERS
NEW ERA SPRING ft SPECULH CO.
The strap kinds are ob-
■olete and unsightly.
The Sly interchangeable
— Ford or Oherrolet
qniekly — ^neatly does the
triek — ^take any easing
f or demountable — cost no L
more. Beware of imita-
tions. If your Jobber
doesn't list, write us for L
complete catalogue — of
real Carriers and "Bet-
ter Springs.'*
1190 Hamilton Ato.,
Grand Bapids, Mich.
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Save the Nation's Gasoline with the
SUNDERMAN SA
Vacuum Carburetor
This pric« mamlaine on Ford and Mats modek
Otiiar care $S •nd $10. dapandwig oa fittinss ne c aeeary
Thia perfect carburetor will save you, no matter what your car,
from 80 to 50% in your gasoline consumption. At the same time
it will give your motor power, speed and flexibility beyond your
fondest hopes.
It's your dutT to your country to save gasoline when you can.
It's a dealer's duty to promote the sale of an instrument that will
cheapen the cost of running a car.
Soad ia your orders now— Fall ie a bis carboretor aoaaon
SUNDERMAN CORPORATION
17 Chambers Street (Dept. C) NEWBURGH, N. Y.
Western Office: 408 Kresge Bldg., Detroit.
Dl IT
II
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II
II 1
□
nczzz
II
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■■ .-11 _ .. in
PRESSED STEEL PARTS FOR
AUTOMOBILES AND TRUCKS
ESTIMATES CHEERFULLY FURNISHED
The Bossert Corporation J^^^ork
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PHONE:
Main 4062
AUTO AND TRUCK
SPRINGS
PHONE:
A-4062
WHEELS, BUMPERS
FORCINGS
Wkolesale
RsUil
UNITED STATES SPRING CO., Inc.
Saccesson to A. di F. SPRING CO.,
J 1120-22 Sonth Los AngelOB Street, LOS ANGELES.
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''Brains In the Rear Axle''
BAILEY
Non-Stall
DIFFERENTIAL
Bailey Non-Stall Differential Corp.
1 124 Michigan Avenue Chicstgo, lU.
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WHY NOT
'phone for HUGHES when you [: ,
need Bnt-cIsM publicity or commercial
PHOTOGRAPHS in a hurrr?
9S8 Hinton Avmnum Phonma: Main 4268
Lorn AnwU», Cal. F'S969
1 - ~T " 'I i "
DCDC
DDC
DDE
IDC
DDC
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LOS ANGELES WAREHOUSE COMPANY
spEaALTvoF A UTOMOBILE S TORAGE
a
CDC
CARS UNLOADED
DIRECTLY INTO WAREHOUSE
i ni i n i i r— ir— ir
DOC
DDC
DCD CDC
DDC
316 COMMERCIAL STREET
A 4727. Main 4767
iZZDDC
DCDC
Mention "Motor West." Please, When Writing to the Advertiser DJOitiZGCl bv
'^if
a
in
Page 32
MOTOR WEST
March 1. 1918
MtTition -Motor Wfst,'* Please, When Writinp to the Advertiser
Digitized by
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^^^ii^^m^M^i
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'*'*s»t^?
^<;f^..A CC
^^!i^
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Mention "Motor West," Please, When Writing to the Advertiser
Digitized by
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March 15. 1918
MOTOR WEST
Page I
NCE
by Fan Belt that Doesn't ^lip
When the Ford fan belt runs as it ought, the Ford motor is kept cool and overheating is
avoided. But the fan can't fan properly if the belt is slipping and lays down on the job.
The slippage of the ordinary Ford belt runs as high as 25^ to SO^b.
DEALERS— Order From
Your Jobber!
Order at least a dozen sets of Cork
Inserts next time your jobber's sales-
man drops in. Cork Inserts mean
better profits for you— better service
and satisfaction for the user. They
are the livest line in the field. Strong-
ly advertised. Your customers know
about them. Stock them and they'll
move fast Send coupon if your
jobber can't supply you.
\ Advance Automobile Accessories Corp.
\ Dept. C-18-1 Se^East Randolph Street, Chicago
PACIFIC COAST SALES OFFICE, LEO STEIN, Manaser
214 Kohl BuUding, SAN FRANCISCO, CAL.
FAN BELT FOR FORDS
stops slipping. The buttons of cork, unaffected by
water or oil — grease or dirt— grip at the first turn of
the motor and keep the fan fanning. Cork Insert
Fan Belts outwear several ordinary fan belts and
do the work better as long as they last.
Cork Insert Brake Lining has the
highest coefficient of friction of
all linings — less pressure needed
on pedal— unaffected by oil or
grease — no grab, slip or squeak —
wears longer mnd insures safe
brake to the last mile.
Mention "Motor West," Please, When Writing to the Advertiser
o
Page 2
MOTOR WEST
March 15, 1918
P LENTY of leg and elbow space that makes shopping, calling, city driving or country touring in the ^COClflC
* a pleasure. Its exclusive construction features, created by Kissel, fulfil three functions — a closed coach for win-
ter — a semi-open car by dropping all side windows — a roofless touring car for summer.
The ALL-YEAR Top is built in, not on; no visible fastenings — no rattles or draughts, entirely
removable.
<jhe
vin
>?^/c5^/
/
^A
efficiency, brilliant road performance,
Its proven Hundred Quality Features give mechanical
economy, quietness.
DEALERS — We have some splendid territory in Oregon, Washington and California open to
reliable dealers, where the ALL-YEAR Sales of the ALL-YEAR Car insure a permanent profitable
business. Write, wire or see us immediately.
PACIFIC KISSELKAR BRANCH
W. L. HUOHSON, President
SAN FRANCISCO-VAN NESS AT GEARY
Largest Motor Car Dealers on the Coast with Branches at
OAKLAND FRESNO IX)S ANGELES SAN DIEOO SEATTLE PORTLAND
Mention "Motor West," Please. When Writing to the Advertiser'-^'Q'^'^^^ "^V
With ALL.YEAR Tcnv-wi>.
dow* raised or lowered at wilL
Endows up-complete s»o>
taction in bad weather.
o
March 15. 1918
MOTOR WEST
Page 3
ADVERTISERS' INDEX
DC
A
AdUBion Mfg. Oo 43
Ad^mnce Aato Acceu. Corp. ... 1
Azmledar Oo., Tlie 3
Asto Gear ft Parts Co 33
B
BaUoy Co., Goo. D S
Boaeh Magneto Co 37
Boaaert Corp ^ . 43
O
Oaabria Spring Oo. 39
Oarbonddo Mfg. Oo. of OaL .... 39
Champion Ignition Co 41
Glyda Oars Co 36
Coming Glasa Works 27
D
DoeoratlTO Mfg. Co 39
Dafandar Aoto Lock Co 43
Danby Motor Track Oo 21
Datroit Keroaena Oarb. Co 41
Donbla Baal Ring Oo 39
DnPont American Indnstries. . .29
E
Elgin Motor Car Corp 41
P
Pizaatona Tire ft Bnbber Oo 31
Palton Motor Track Oo 43
O
General Motors Track Oo 23
Gaodrleli Co., B. P 44
Grant Motor Oar Corp 4
H
Harriaon, Hany W 39
Barronn Motors Corp 41
Hen ft Co 36
I
In d i a n a Track Corp. . . .Back Cot.
International Motor Co 17
J
Jahns Auto Mch. Wks 37
K
Kelly-Sprlngfleld Tire Co 40
M
Mohawk Babber Oo 39
Motor Car Eqalp. Bepairs Co. A\
Matty. L. J., Co 38
N
New Era Spring ft Spec. Co... 41
O
Olympian Motors Co ....39
P
PaoiHc KiaaelKar Branch 2
Piston Bing Co 41
Paente Oil Oo 43
B
Bepablic Motor Track Oo 19
S
S ft M Lamp Oo 43
Schrader's Son. Inc., A. 37
Scorel Iron Store Oo 36
Benrioe Motor Track Oo 26
S K P Ball Bearing Co., Pront Cot.
Standard Oil Oo 42
St. Pranda, Hotel 37
Sanderman Corp 43
T
Tide Water OU Oo Third Cot.
V
Union Oil Co 41
v. S. Spring Co., Inc 43
XJ. S. Tire Oo Second Cot.
W
WilUams Mfg. Co 33
Wright Motor Oar Oo 39
CM^I ncS^ without shackl«>5^
> IT I nS J^ bolts or oilcup^
Doable the cost of ordinary springs— EVEBT LEA
of pure triple heatptreated vanadimn steel; gaanu
teed not to breaJc or to creep. 48 wearing pari
eliminated.
Motor Truck
2 Ton— WORM DRIVE— 3^2 Ton
4 more big EXCLUSIVE improved features:
BADIATOE that never leaJcs or wears out.
RADIUS BODS that prevent universal joint trouble.
FBAME that cannot sheer out of square.
w M kETiS that do not break down. Features not
possessed by any other Motor Truck in the world.
To a few more Dealers we offer big proposition.
ARTHUR H. HERTZ
112 MABKET ST., DEPT 0, SAN FBANCISCO.
In Charga of Westam Salas
ABMLEDEB MOTOR TBUCKS.
Maanfactarad by
THE O. ARMLEDER CO.
O.
OC
DC
Prevents
Ford Rear Axle
Trouble
$3.75
Exact
RephcMM
Your Ford need not be "laid .up" for rear axle
repairs a single day this year if you replace plain
thrust washers (parts 2528-^ at gear side of dif-
ferential with a Bailey Ball Thrust. Because plain
washers having a friction-creating sliding contact
wear thin, cause gears to get out of mesh, be-
come noisy and break — but a
BAILEY BALL THRUST
will not wear because it contains eighteen >4-inch
micro-chrome steel balls that form a frictionless
rolling contact — hence no wear, and they are
bound to keep gears in perfect mesh, make them
run smoothly, quietly and without power wast-
age. No noisy gears, no stripping, no frequent
repair bills, in fact, smooth, att^power-possible
energy from your axle with a Bailey.
ALL OTHER CARS
Except the Ford and some Chevrolet 490's are
equipped with ball or roller bearings to take this
gear thrust. Large corporations everywhere
operating fleets of Fords are installing Bailey
Ball Thrusts, thereby adding power and saving
fuel and repair costs.
Be forehanded — see your dealer-repairman to-
day. A mere explanation of the outstanding fea-
tures of this bearing will convince you it is some-
thing your good judgment and purse demand.
GUARANTEED
Bailey Ball Thrusts, made of
the finest materials, heat
treated and ground, have a
capacity for six times the
maximum thrust (pressure),
and so we unqualifiedly guar-
antee every bearing to "stand
up" under all strains and
hardships.
,. . uo to your dealer — have
him install a Bailey. Price, $3.75.
Dealers, repairmen and garagemen, write your
jobber. Be ready— national advertising will send
customers to you.
GEO. D. BAILEY CO.
1116 S. Michigan Ave. Chicago, 111.
3D
DC
DC
Mention "Motor West/' Please. When Writing to the Advertiser
o
He
Page 4 MOTORWEST March 15. 1918
n ' " " " " i r-ir-i , ,. 1. — 1 . „ . n
111 11
Ex<;epHonal Beauty and High
Economy
In giving the new Model G Grant Six its new and pleasing lines and in
refining the car mechanically, Grant designers and engineers believe they have
produced what is unquestionably the finest car of its size and price ever built.
In this new model the splendid Grant Six engine reaches the highest plane
of efficiency and economy. In pwwer, in flexibility, in responsiveness, it is not
excelled by any six in a car of comparable price.
The sturdiness of the Grant Six has been repeatedly proved. In 1917 and
again this year it was the first car over the Sierras from Sacramento to Lake
Tahoe.
The remarkable economy shown by owners averages 20 miles to a gallon
of gasoline and 900 miles to a gallon of oil, is probably not equalled and cer-
tainly not excelled by any other six.
This economxf. the price and the dependahiliiy of the car itself, make the Grant Six
one r»hich the spirit of the times demands. No car sold in the West is more deservedly
popular.
Price $1055 f. o. b. Cleveland
GRANT MOTOR CAR CORPORATION
CLEVELAND
"~~"~" ■■ ■■ — v_.ii." " ■ a
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Mention "Motor West," Please, When Writing to the Advertiser 4^
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The Mdtdrinb Authdfiity dp the Pacific Cdabt
'mi^-Ma.m^^Mm
VOL. XXVIIU No. 1 1
FORD MUST PAY CAL.
FRANCHISE TAX
Supreme Court of United States Rules
Against Company in Suit to Restrain
Golden State.
The Ford Motor Co., of Detroit,
has lost its suit before the Supreme
Cour^ of the United States to restrain
the state of California from collecting
a franchise tax of $24,000 on business
done in the state during 1915 and pen-
alties imposed by the state amounting
to $3,000, a total of $27,000. The con-
tention of the Ford company that the
tax was excessive was dismissed and
now the state has begun suit at Sac-
ramento to compel payment of the tax
and penalties. According to the report
filed with the California state board of
equalization in March. 1915, the com-
pany transacted $7,000,000 worth of
business in the state in the preceding
nine-months' period. The value of
real and personal property in the state
was stated at $576,930. When the
Ford company refused to pay the tax.
Hiram W. Johnson, then governor,
issued a proclamation depriving it of
its right to transact intra-state busi-
ness and forfeiting its charter.
Gersix Truck Has Good First Year.
Reflecting a successful first year of
existence, the Gersix Motor Truck Co.,
of Seattle, Wash., expects to have an
output of 250 complete trucks during
the present year. Distribution is also
mapped out for the Gersix in Portland
and Spokane.
Handles Utility Trailers in S. F.
M. L. S. Mitchell is manager of the
San Francisco Trailer Co.. 1226-30 Mis-
sion street, San Francisco, which makes
a specialty of two and four-wheel trail-
ers and semi-trailers. The company
represents in Northern California the
Utility Trailer, manufactured by the
Los Angeles Trailer Co.
MARCH 15, 1918
C. P. Henderson to Reside Here.
C. P. Henderson, sales manager of
the Cole Motor Car Co., Indianapolis,
has let it be known that California is
to be his home for an indefinite time.
San Francisco fOr the neighboring sub-
urban towns meets most J^vor in his
estimation as a dw^elling place. His
belief in Pacific Coast prosperity has
already been demonstrated when he
arranged with the Cole factory to in-
crease the allotment made for the Cali-
fornia territory.
$2.00 PER YEAR
H. L. Arnold Takes Republic Truck.
Harold L. Arnold has taken the dis-
tributing agency for the Republic
truck in Southern California and Ari-
zona, succeeding D. F. Poyer, whose
activities have been closely connected
with Republic success on the Coast
for several years. Recognition by the
Republic Motor Truck Co., of Alma.
Mich., of Foyer's value to its organiza-
tion has taken shape in his appoint-
ment as vice-president and general
manager of the newly formed Repub-
lic Motor Tjuck Co. of California. The
new company will assemble Republic
trucks in its Los Angeles plant to
supply the demand west of the Rocky
Mountains. The Harold L. Arnold
Co. has become widely known through-
out Southern California as distributor
of Hudson and Dodge cars.
John W. Bate in Southern California.
John W. Bate, whose name has for
years, been synonymous with the engi-
neering design of Mitchell cars, has
followed up his recent resignation from
the Mitchell factory with a vacation
trip to Southern California. More
specifically his place of sojourn is now
Arrowhead Springs, the well-known
health resort.
Smith, of Standard Tire, a Visitor.
Charles P. Smith, sales manager of
the Standard Tire & Rubber Co.,
Cleveland. O., is making a tour of the
Pacific Coast territor>', during which
he will visit Cleveland Standard tire
dealers in the important cities.
CHEVROLET BUYS
DURANT HOLDINGS
Part of Plan of General Motors to
Absorb Chevrolet Co. of Michigan
— Norman DeVaux in Control.
In a transaction involving close to
$1,000,000, the Chevrolet Motor Car
Co. of California, with an assembling
factory at Oakland, Cal., has purchased
the entire holdings of W. C. Durant
in the Pacific Coast company. The re-
sult of the transfer leaves control of
the Oakland plant in the hands of
Norman DeVaux, president, and R. C.
Durant, general manager and son of
W. C. Durant.
The deal, vital to the Pacific Coast,
is in reality but a detail in the plans,
recently announced, of the General
Motors Co. to purchase and include
the Chevrolet Motor Co. of Michigan
as a division of the group. Resulting
also from the acquirement of W. C.
Durant's interests on the Coast, the
capital of the Oakland company has
been increased to $1,500,000, paid in.
Hurd Heads White Sales.
R. S. Hurd has been appointed sales
manager of the White Automobile Co.
The new executive first entered the
White organization as a salesman and
later was made sales manager of the
wholesale department of the White
branch in San Francisco. Thereafter
the steps to his present important posi-
tion were the appointments as Port-
land, Ore., branch manager and soon
after manager of the White Company's
wholesale business for the entire
Pacific Coast.
L. A. Standard Dealer Moves.
Justy J. DeVaux, of Los Angeles,
Cal., distributor of Standard motor
trucks has leased new quarters at
1017-19 S. Olive St. The company will
vacate its present quarters at 1144 S.
Olive St. by April 1.
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MOTOR WEST
Maich 15. 1918
WEST BIG TRUCK
MARKET-COCHRAN
Western Sales Manager of the United
States Truck Co. Finds Coast Con-
ditions Ripe for Big Business.
VV. B. Cochran, western sales man-
ager of the United States Motor
Truck Co., of Cincinnati, has found
since his return to his office at San
Francisco from the national shows,
that the farmers of all of the Far
Western states are ready to purchase
motor trucks. Mr. Cochran says that
the need for motor trucks in the trans-
portation of products to the market
is ver>' pronounced, and that prominent
among the many districts which re-
quire truck transportation there are
23 counties of northern California that
are particularly urgent, and which are
calling upon the manufacturers to sup-
ply the trucks right now. California is
supplying to the country at large pro-
duce of ever>' character, and material
for war, and in every field is doing an
enormous and profitable business, re-
quiring rapid transit of every character.
From California there is being ex-
ported to the country at large, and
foreign countries, butter, fruit, lumber,
wood, hay, grain, beans, oil, gasoline,
canned fruits, rice, barley, almonds,
grapes, vegetables, berries, magnesite.
minerals, oranges, corn, melons, pota-
toes, poultry, eggs, hops, stock, and
many other products which must be
marketed.
Railroad tra^isportation in the Far
West is as difficult as in other sections,
except for through traffic. The car
shortage and delays in freight have
brought about a condition, and rail-
roads refuse short hauls and part car-
loads. The farmers are suspicious of
delays, and oftentimes suffer from-non-
deliveries of their product to market,
and are naturally looking to the motor
truck, which, in conjunction with the
splendid roads of the West, provide
the means to reach the market and
points of transportation. Mr. Coch-
ran immediately upon his return to
California found a ready market for
trucks, and has written the United
States Motor Truck Company of the
wonderful outlook all up and down
the Coast. All farmers are prosperous,
hi^^h prices are being received, and
every line of business Is seeking the
easiest means of transportation as a
relief for existing difficulties. In the
past hut a small percentage of the
farmers have utilized trucks. As a
consequence, dealers all through the
»rritory west of Salt Lake City are
•ling truck agencies, and it is esti-
mated that there will be fully 10,000
trucks sold in California alone in 1918.
according to the statements of Mr.
Cochran, after a careful investigation.
Made Leach-Frawley Asst. Mgr.
I.. A. McConnell has been named as-
sistant manager of the Leach- Frawley
Motor Co.. of San Francisco. The ap-
pointment really involves his transfer
from the Leach Motor Car Co.. of
I^os Angeles, where he acted in the
-same capacity.
Burdette with Hercules Sales Force.
F. IL Burdette. formerly Pacific
Coast manager of the F'our Wheel
Drive. Co. of Clintonville. Wis., and be-
fore then Eastern representative of
the Stewart truck, has joined the new
F. H. BURDKTTK
Who has Charg** oi HtrruhH Tnn-k C«». Sales
on the Pacific Coant.
Hercules sales organization, and will
have charge of Hercules truck sales on
the Pacific Coast, where an aggressive
sales campaign is in progress. The
Hercules is built by the Hercules
Motor Truck Co., of .Milwaukee. Wis.
Rothweiler Sells Ford Agency.
H. X. Rothweiler, one of the largest
of the eight authorized h'ord dealers
in Seattle, Wash., has sold his dealer
contract to Alfred (i. .\yerst. assistant
manager of the Ford factory branch
in .Seattle During the seven years he
has handled the agency here Roth-
weiler has enriched his district by the
sales of more than 4.000 Ford cars, but
his interests in a separate manufactur-
ing business have forced him to with-
draw from the automobile industry.
Republic Branch Ideally Located.
The new Pacific Coast assemhlir.^
branch of the Republic Motor Truck
Co.. recently opened in Los Angele?
is ideally located with regard to power
for manufacturing, labor and materia]^
according to a recent announccmer.?
of W. A. Pritchard. manager of the
Republic Co. Los Angeles. Pritchard
says, will never know a shortag^e o!
workers. "In our own experience uc
have had our workmen in Michigan
ask that they be given a chance tr
move to California and work for u-
there. We find here the ideal power
of the country- — hydro-electric power.
This city has it right here and will ha\t
it for all time to come. Next, the
hardwoods that are used in the making;
of automobile and trucks are to >k
had cheaper here than in the Elast.
The hardwood forests of the Middle
West are giving out under the big de-
mands for railroad cars and motor
vehicles and the virgin hardwocNi
forests of the Pacific Coast, especially
of Oregon are being drawn upon more
and more each year. Soon the only
remaining hardwoods will come from
Central America and the Philippines.
This will make the Pacific ports the
gate for all hardwoods used in
.\merica."
Leach and Frawley Take Mitchell
Distribution of the Mitchell car in
both the Xorthern and Southern Cali-
fornia territories, respectively, has
been taken by the Leach- Frawley Co..
of San Francisco, and the Leach
Motor Car Co.. of Los Angeles. Ne-
gotiations for the appointment of
these two companies, closely affiliated
through a common ownership, to
handle the Mitchell were closed dur-
ing the presence upon the Coast of
C. W. .\rthur. of the re-org^nized
Mitchell Motors Co.. Inc.. of Racine.
Wis., in company with Factor}* Rep-
resentative McKelvev.
Salt Lake Would Tax Cars.
The proposal of the city commis-
sion of Salt Lake City. Utah, to levy
a city tax on all passenger cars, rang-
ing from $5 to $10. according to the
weight of the cars taxed, has met with
scant welcome from the 6,000 car
owners in the Utah metropolis. This
city tax would of course in no way
effect the present state personal prop-
erty tax and annual registration fee.
Master Truck in Portland Territory.
The Master truck will be handled
throughout Oregon and Washington
by Portland Tire & Truck Co., Port-
land. Ore. The truck agency will be
conducted in conjunction with a job-
bing business in Republic solid and
pneumatic tires.
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March 15. 1918
MOTOR WEST
Page 7
'Mathewson Concentrates on Wholesale
The retail selling of Oakland, Allen
and Davis cars in Northern California
las been abandoned by the Mathewson
Motor Co., of San Francisco, in order
concentrate all its activities on the
vholesale distribution of these cars,
^r the Oakland wholesale the com-
)any has alloted to itself the surround-
ng nearby territory included in San
^rancisco, San Mateo and Marin coun-
ies. The Davis car will be whole-
aled to dealers throughout Northern
California and Nevada. In his connec-
ion with the Allen Motor Sales Co.
vlathewson will handle the Allen car
hrough a San Francisco retailer to be
hosen.
. laster Truck Agent for South.
The Sherlock-Keene Motor Truck
0. has been formed in San Diego to
ct as distributor for Master trucks
iroughout the Southern California
nd Arizona territories. Alfred D.
.obinson is president of the new com-
any. George H. Sherlock, vice-presi-
ent and general manager; and Guy
. Keene, secretary and treasurer,
laster trucks are manufactured by the
laster Trucks. Inc., of Chicago.
.unnels Strengthens Distribution.
The Runnels Motor Sales Co., of
in Francisco, which acts as Northern
alifornia distributor for Oneida and
ulton trucks and Moline tractors, has
reatly strengthened its distributing
mnections throughout the northern
)unties by the appointment of the
'atts Truck & Tractor Co., of Sacra-
ento. Cal., to handle Fulton and
neida trucks. Under the contract
e Sacramento firm has taken delivery
a car load of these makes of trucks
id has undertaken to handle $125,000
orth of trucks during the year.
ratt & Williams Take Ralston Sales.
Wholesale and retail sales of Rals-
n truck attachments, manufactured
. the Ralston Iron Works, Inc.. of
in Francisco, will be handled by
'att & Williams, of the same city,
therto acting as retail agents for the
ilston product. In this connection
alt & Williams will also be exclusive
stributors of Ralston attachments
r Ford cars and all other makes of
rs and of parts therefor. A very at-
ictive dealer proposition will be
atured in the company's distribut-
^ campaign and prompt delivery of
tachments will be secured.
uilder of Show Decoration Praised.
In connection with the second an-
lal Pacific Automobile Show at San
-ancisco recently high praise is due
Henry Vowinkel, of the Decorative
instruction Co., 348-50 Hayes St.,
n Francisco, for the efficient man-
ner in which he carried out the con-
struction of the elaborate scheme of
decoration designed by the well-known
Herman Rosse. Vowinkel also carried
out the same work for the first Pacific
Automobile Show, February, 1917. In
connection with the Panama-Pacific
International Exposition of 1915 he
built ''Yellowstone Park" for the
Union Pacific Railroad and furnished
the decorative material for "Creation."
HAROLD L. ARNOLD
DROPS DOEXiE CAR
Collins, Cadillac Head, in California.
R. H. Collins, president of the Cad-
illac Motor Car Co.. has forsaken De-
troit temporarily for a short visit to
California.
Scovel Iron Store Branch in L. A.
For the accommodation of its large
and rapidly-growing list of customers
in Southern California the Scovel Iron
Store Co.. of 754-56-58 Howard street,
San Francisco, recently opened a
branch at 1401-3-5-7 Main street, Los
Angeles, under the management of
J. Dwight Scovel, son of George S.
Scovel, president of the company.
This building, which is of brick and
steel fire-proof construction, two stories
in height, is 75x150 feet in dimensions,
and is admirably designed and located
for the purposes of the business. An
immense sales room occupies one-
third of the ground-floor space, ex-
tending entirely across the Main street
front, while immediately in the rear is
the capacious store-room, with a com-
plete stock of top and upholstery ma-
terials, top and body hardware, limou-
sine fittings and mountings and a most
complete line of automobile trimming
hardware.
The Scovel Iron Store Co. is the
Pacific Coast representative of the
Pantasote Co., Jos. N. Smith & Co..
Schwarz Wheel Co., Bridgeport Coach
Lace Co., Zapon Leather Cloth Co..
Perfect Window Regulator Co. and
many other prominent Eastern con-
cerns.
Action Due to Expansion Necessi-
tated by His Taking on Maxwell and
Columbia and Republic Truck.
The combination of Harold L.
Arnold and the Dodge car agency for
the Southern California territory has
been severed recently as a develop-
ment which accompanies the expan-
sion of his activities to handle the
Maxwell and Columbia cars through
his subsidiary company, the South-
west Motors Co., Los Angeles, Arnold's
activities has been closely linked with
the Dodge since it entered the South-
ern California region three years ago.
resulting in profit and success which
has been notable even in the matter-
of-fact prosperity of that exceedingly
numerous and popular-priced car. The
H. L. Arnold Co. still retains the dis-
tribution of the Hudson car. to which
will be added the agency for the Re-
public truck.
Double Seal Ring Changes Location.
The Double Seal Ring Co., of San
Francisco, manufacturer of Double
Seal Piston Rings, has moved to larger
and more central premises at 1124 Polk
St. The company is conducted under
the management of J. P. Quihn. The
Los Angeles, Cal., branch of this com-
pany has been opened at 603 W. Pico
St.
New Metz Dealer for South.
The Southern California agency for
the Metz car, famous for its adherence
to the friction-drive principle of olden
days, has been contracted for by W.
B. Rorick. with quarters at 999 W.
Washington St. The Metz line in-
cludes a roadster and a touring car
model.
LOS ANGELES KKAXCH OF 8C0VEL IRON STOUES
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Page 8
M O T ,0 R
WEST
March 15. 1918
PLANNING FOR BIG
TRACTOR TRIALS
California Tractor and Implement As-
sociation Preparing for Demonstra-
tion at Davis, CaL, April 17, 18, 19.
Plans for the big Tractor and Imple-
ment Demonstration and Power-
Farming Exposition to be held on the
University Farm at Davis, Cal., on
April 17, 18 and 19 are progressing in
a manner that indicates that this will
be the biggest event of the sort ever
conducted west of the Mississippi
River.
At the annual meeting of the Cali-
fornia Tractor and Implement Asso-
ciation, held in San Francisco last
month, W. H. Gardner of the Yuba
Mfg. Co.. formerly vice-president of
the association, was elected president;
C. E. Witherell of the Samson Sieve-
Grip Tractor Co., was elected vice-
president, and G. M. Walker of the
Holt Mfg. Co., was re-elected secre-
tary-treasurer. At that meeting the
association, whose membership in-
cludes practically all the tractor and
implement manufacturers and repre-
sentatives on the Coast, and under
whose auspices the coming demonstra-
tion is to be held, voted an expenditure
of several thousand dollars for an ex-
tensive publicity campaign.
More than forty tractors will take
part in this demonstration on the Uni-
versity Farm. Behind them will be
hitched plows, harrows, land levelers,
and every other kind of tractor-drawn
tooL The original plans for the dem-
onstration, which provided for only a
public demonstration of plowing, have
been broadened by popular request to
include work with harrows and other
implements so that the show will have
the widest possible educational value.
The demonstration has aroused a
ver>' wide interest, not only among the
farmers and other tractor users of
California, but also among those at
more or less far-distant points. A
number have indicated their intention
to come to the University Farm
Demonstration from Oregon, Utah,
Nevada and Arizona.
It is generally recognized that the
demonstration offers an opportunity
to the individual to increase his per-
sonal profits and the efficiency of his
work, as well as to perform a patriotic
duty. President Wilson and the Secre-
tary of Agriculture have repeatedly
urged farmers to adopt methods that
will decrease their costs and labor and
insure maximum crops. Among the
means recommended for this purpose,
the tractor and tractor tools stand
foremost. The demonstration offers
the farmer an opportunity to see just
what the tractor can do, and to com-
pare the various makes of tractors and
tractor tools on the market.
The University of California has
recognized the educational value of
the demonstration and is doing every-
thing within its power to co-operate
with the tractor men and insure the
success of the affair. It has proposed
and will conduct scientific tests of the
tractors that will assist the prospective
purchaser to make the proper choice.
The Tractor Association has opened
business offices in San Francisco in
the Monadnock Building and has em-
ployed Eugene Smith as business man-
ager for its demonstration.
Rand Re-Unites Jordan to Mercer.
The Jordan car in the Northern
California territory has again been
linked in the familiar combination with
the Mercer car, resulting from the re-
cent taking on of the Jordan line by
C. D. Rand & Co., of San Francisco.
C. D. Rand, head of the firm, took over
the Mercer car distribution in the
northern part of the state several
months ago.
DuBroy Takes Nash Retail.
The DuBroy Motor Co., of San
Francisco, Cal., has taken the distri-
buting agency for the Nash car and
Nash truck, with San Francisco and
San Mateo counties as a radius of
operations. The Pacific Nash Co., of
the same city, hitherto exclusive Nash
dealer, will confine itself to handling
the wholesale Nash distribution for
the Pacific Coast territory.
143 Oaklands for Washington.
Nation-wide congestion of railroad
freight has failed to prevent the Oak-
land Motor Car Co., of Pontiac, Mich.,
from supplying its dealers with their
allotments of cars. Oakland dealers
in the state of Washington lately
were rejoiced by the news that an-
other train-load of double-decked
automobile cars had left the Pontiac
factory, carrying 175 Oakland cars,
itemized as follows: 143 touring cars.
7 roadsters, 13 sedans, 11 roadster
coupes and 1 town car. The shipment
was destined for the North Pacific
Oakland Co., of Seattle. Wash.
Apperson Dealer in Seattle.
The Apperson car has entered the
Seattle territory, a region which has
hitherto been dependent upon the
Portland, Ore., agency which has been
the large distributing agency for the
Pacific Northwest. The Standard
Garage, Inc., of which Samuel Inch is
proprietor, has been appointed Apper-
son dealer in Seattle by F. L. Kimball,
representing the Apperson factory.
Reliance Truck and Trailer Expands.
Joseph M. Litchfield, secretary and
treasurer of the Reliance Truck and
Trailer Co., Inc., of San Francisco,
informs "Motor West" that the re-
markable increase in business has ne-
cessitated removal to larger and more
central quarters at 30 Eighth street.
This company, of which J. R. Konet-
sky is president and general manager
manufactures trailers, truck attach-
ments and tractors.
Bell Over L. A. Overland Branch Sales.
After having acted as special repre-
sentative of Willys-Overland interests
in California, Arizona and Nevada for
a year, W. H. Bell has been appointed
sales manager of the Los Angeles, Cal..
branch of the Willys-Overland Co. of
California. His appointment is the
outcome of nine years' experience with
the automobile industrv.
Grossman Returns to L. A. Studebaker
A. W. Grossman has returned to Los
Angeles as manager of the Southern
California branch of the Studebaker
Corp. L. A. Keller has been acting:
in this capacity since Grossman was
called to the East and now himself
will go to Chicago to fill an important
position affecting all Studebaker
branches.
Takes Grant Line for Washington.
The Grant car agency for the state
of Washington has been taken by the
Mitchell Motor & Service Co., of Seat-
tle, Wash. Delivery and sales of 50i)
cars during the present year are stipu-
lated in the agreement.
McPhail Adds Columbia to Stutz.
C. D. McPhail, manager of the
Auto Rest Garage, of Portland. Ore.
has taken the Columbia car for Ore-
gon. The Columbia has already se-
cured distribution in Los Angeles and
Seattle and more recently in San
Francisco. McPhail recently took the
Stutz car agency for the same terri-
tory.
Heads Chandler Sales in Spokane.
Frank J. McDonald has been named
manager of Chandler sales for tht
Culton - Moylan - Reilley Auto Co..
Spokane, Wash.
Heads Savage Tire Home Branch.
L. S. Chamberlain has been appointed
manager of the San Diego, Cal.. branch
of the Savage Tire Co.. and will have
control of sales throughout the terri-
tory south of San Juan Capistrano and
east to Yuma. Ariz., a region made up
of San Diego and Imperial counties.
L. A. Milz, whom Chamberlain suc-
ceeds, has been transferred to the com-
pany's sales department at the factor)*
in San Diego.
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March 15. 1918
MOTOR WEST
Page 9
Ground for New White Home Broken.
As the next step in the decision of
the White Auto Co., Los Angeles, to
move from its present location in the
North Alameda St. district down into
the automobile center of the city lying
south of Tenth St., ground has been
broken for a new building at the south-
east corner of Eighteenth and Figueroa
Sts. The new home of White cars and
trucks will be constructed of brick and
concrete and will have dimensions of
98x155 feet.
Victoria Shuts Garages on Sundays.
Observance of the Lord's Day Act
to the letter has been compelled in
Victoria, B. C, beginning February 1,
in accordance with the ruling of the
local police commissioner. The sale
of gasoline will be an infraction of the
act, so that public garages must close
their doors on Sundays henceforth.
Germond, of Chandler, Called to War.
F. R. (Jack) Germond, ,we)l known
as sales manager for Earl iy. Arm-
strong, Chandler car dealer in 'Los An-
geles, has answered 'the call to the
colors. As a result of persistent effort
he succeeded in being accepted for the
aviation department of the signal
corps.
Takes Tnixton for Oregon.
The Western Motor Car Sales Co.,
Portland, Ore., has taken the agency
for the Truxton truck attachment for
Oregon as territory.
Cal. Packard Sales Hold Good.
Earle C. Anthony, Inc., of Los An-
geles and San Francisco, Pa*ckard car
distributors, led all other sections of
its class in the United States in the
sale of Packard cars during December
and January. The California organi-
zation was the only one that sold its
full quota and in doing so it surpassed
the requirements by 8 per cent.
LICENSE FAILURE
COSTS 25 PER CENT
Garford Agents in Spokane Region.
The Western Truck & Tractor Co.
has been formed in Spokai^e, Wash.,
to handle Garford trucks and trac-
tors in a sales territory taking in
eastern Washington, northern Idaho
and western Montana. D. E. Zent is
president and George A. Sabourin,
sales manager of the company.
Sutton Joins Chilcott, of Nash.
N. F. Sutton, formerly manager of
t}ie General Motors Truck Co., St.
Louis, Mo., has resigned and has
formed a partnership with W. K. Chil-
cott, of Portland, Ore., who has been
for some time distributor of Nash cars
and trucks in Oregon, Washington,
Idaho, part of Montana and Alaska,
and who was previously well known
as former sales manager for the Gen-
eral Motors Truck Co., of Pontiac.
Comm'l Car Unit Head Here.
Fred M. Wright, sales manager of
the Commercial Car Unit Co., of Phila-
delphia, visited San Francisco recently.
California Motor Vehicle Department
Announces Penalty to Be Imposed
on Motorists Who Fail to Register.
Registrations for 1918 of motor cars
.^nd trucks in California reached 240,-
OyO on Feb. 15, according to the re-
\cent announcement of P. J. Tehaney,
in charge of the state motor vehicle
department. As a stimulus to all de-
linquent car operators who have not
as yet possessed themselves of 1918
licenses announcement is also made
that the penalty for such neglect will
amount to 25 per cent of the regular
license fee.
There had been issued on the above
date 228,600 operators* licenses, leaving
an approximate total of 200,000 yet to
be issued. The 1918 registrations show
a gain of 25 per cent over those for
last year.
The California state motor vehicle
department had issued licenses for
240,359 motor cars and trucks on Feb-
ruar>' 26, inclusive. On that date, also,
there were 1,621 motor vehicle dealers
in California. Total receipts from the
licensing of automobiles, motorcycles,
chauffeurs, automobile dealers and
motorcvcle dealers amounted to $2,-
478,688.'
•TROUBLE TANKS" NOW USED TO ESCORT CRIPPLED AUTOMOBILES TO GARAGE OR REPAIR SHOP.
Motorization is sweeping the country, and power is now beinf^ applied to cleaninf? up wrecks. An interrstin|i: demonstration of what amounts
to a street or highway "tank" was given last week in Los Angeles wh^n a big touring car was wrecked by an interurban train. The wrecking
car of the Auto Service Association of California was called out and in three minutes from the time the car backed up to the demolished machine
it was bowling merrily on its way to the garage with its prize in tow. The Auto Service Association of California was recently inaugurated in
Los Angeles, affording a service to the motoring public of Southern California which acts as an insurance against automobile trouble of all
descriptions. The advantages of such service, especially to those cars operated by the "lady of the house" is self-evident.
The service cards issued by this Association are of three classes: The first class, costing less than three cents per day, entitles the holder
to road adjustments and tire service, not exceeding 60 minutes at any one time, and towing service for a distance not exceeding .50 miles from
Los Angeles. Second class cards entitle the holder to the road adjustments and tire changes and towing service for a distance not exceeding
100 miles from Los Angeles, for which a charge approximating five and one-half cents a day is fixed. Third class cards entitle the holder to all
of th« above and also a towing service from any point in the State of California and the charge for these cards is approximately eight cents per day.
The Auto Service Association of California effects this service by means of a fleet of small cars used as service patrols, and their wrecking
cars are constructed from 6-60 KisselKars, which have extended from the rear of the chassis a steel platform which carries a swivel cradle. An
"I" beam extends beyond the rear of the body and over the platform upon which travels a "crawl." from which is suspended a triplex chain
hoist, which one man can hook on either the front or rear end of the disabled car, which he then hoists into place in the cradle on the platform.
O. H. Marshall, inventor of the wrecking car shown, insists that the Firestone cord and fabric tires with which the car is equipped afford
the best service of any tire which they have used on this heavy car, which weighs 7300 pounds without the weight of a wrecked car which it
tows. Robert Plomert, Jr., general manager of the association, is authority for the statement that a branch will be establishe«i— yi San Francrsccv
within the next 60 days. ' — — — * —
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HERE I« A 8*;E>E ox THE RIDGE ROtTE. WHICH FATHER GAKCES TRAVELED AS FAR BACK AS 1775.
Studying History En Route
Motorists Prone to Overlook Interesting Facts
Gxmected With the Country Over Which
They G>nstantly Travel
SOME ciay, perhaps, some inspired person, with a
store of knowledge of California's historv-. will issue
a series of road maps of California making it easy
for the motorist to become familiar with eveo' spot that
holds an especial significance in the history of the com-
monwealth. True. California's historj' is brief — a hundred
and fifty years will take you back to the ver>- beginnings
KOKDINd SANTA CLAHA < HKKK. ON MORMON
:ail. TTAH.
of things in the making of the state, barring the brief
visits of earlier sea-farers such as Cabrillo — but still it is
history unique and colorful, though peaceful. Few men
have died in California to make ideals come true, but
many have lived and toiled unceasingly, and Califomians
ought to take interest in following their footsteps, par-
ticularly when it can be done at the cost of no more ex-
ertion than riding in a motor car.
The Califomian should feel toward his state as Kipling
does toward England. It a letter to a friend Kipling once
wrote as follows:
"To me it is a land of stupefying marvels and mys-
teries: and a day in a car in an English county is a day
in a fair>' museum where all the exhibits are alive and
real, and yet none the less delightfully mixed up with
books. For instance. I can go from the land of the In-
goldsby legends by way of the Xorman Conquest and the
Baron's War into Richard Jeffries* countr>', and so
through the Regency. On a morning I have seen the
Assizes, javelin-men and all, come into a cathedral town:
by noon I was skirting a new-built convent for expelled
French nuns: before sun-down I was watching the Chan-
nel Fleet off Selsea Bill, and after dark I nearly broke a
fox's back on a Roman road. You who were born and
bred in the land naturally take such trifles for granted,
but to me it is still miraculous that if I want petrol in a
hurry I must either pass the place where Sir John Lade
lived, or where Jack Cade was killed. In Africa, one has
only to put the miles und^r and go on : but in England
the dead, twelve coffin deep, clutch hold of my wheels at
every turn, till sometimes I wonder that the very road
does not bleed. THAT is the real joy of motoring — the
exploration of my amazing England."
There is nothing that makes historv' so real to you as
to stand at the very spot where it was made. But, be-
cause California's historv is verv va^ue /tfi/tlig" minds of
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March 15. 1918
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most of us, we pass unknowing by these places, and one
mile of road is very much like another. True, if we are
on El Camino Real, we may stop for a casual glance at
the missions, but our interest in them is superficial, as a
rule. But if, like Kipling, we could people the land with
the heroic priests, soldiers and adventurers who made
California history, it would add new zest to every mile
of touring.
To read such accounts as the diary of Father Cresj^.
who accompanied Don Caspar de Portola on that famous
first journey northward from San Diego, in which they
sought the Bay of Monterey and discovered instead the
Bay of San Francisco, is perhaps the most fascinating
way to acquire a knowledge of California history. True,
there are many good histories of California, but the his-
torian must for the sake of brevity omit many little, un-
important things that, despite their unimportance, will
link a place in your memory with history. For example,
next time you tour to Santa Barbara and pass through
Carpinteria, recall that it was so named on that first expe-
<Iition because they found natives building canoes there.
Beyond Santa Barbara they followed the same pass that
the State Highway does today, and they named it Caviota.
or Seagull Pass, for the host of sea birds that they saw
there.
Remember when you leave Hollywood and start over
the Cahuenga Pass that it was there that John C. Fremont
accepted the capitulation of the Mexican forces, and that
it was there that the conquest of California was made com-
plete. Recall, too, Fremont's famous ride from Los Ange-
les to Monterey and return — 800 miles on horseback in 8
days. His first day's journey was 125 miles, from Los An-
geles to a point well above Santa Barbara. There were
no smooth boulevards in those days either, and instead
of the causeways of the Rincon road, the travelers had
RUINED INTERIOR COAL CREEK FORT. ON MORMON TRAIL.
either to wait for low tide, or fight their way through the
breakers that covered the beach at the foot of the cliffs.
H you should go to Big Bear \'alley by the desert road,
it may interest you to know that the first white man to
see the Mojave river was brave Father Garces of the
Mission of San Xavier near Tucson, Arizona, who made
the perilous journey in 1775 from San Xavier down the
Gila River to the junction with the Colorado near Yuma,
thence up the Colorado to a point near where Needles is
today, and then travelled west across the awful wastes of
the Mojave desert to the Mojave river, followed it to its
source in Little Bear Valley, crossed the range and down
into the San Bernardino Valley and west to San Gabriel
Mission. And after such a trip, the good father rested
there all of four days before resuming his homeward
journey.
CAJON PASS, THKOUGIi WHICH MORMON BATTALION PASSED ON WAY TO VALLEY
OF THE ARROWj
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THERE 18 NOW AN EXCELLENT ROAD LEADING FROM THE SUMMIT AND LAKE DONXER, OF OREWSOME MEMORY.
Not content to merely retrace his steps, Garces investi-
gated the lower end of the San Joaquin Valley, and
strangely enough, crossed the mountains over approxi-
mately what is now the line of the famous Ridge Route.
Elliot Coues, in his translation of Father Garces' diary,
declares that he apparently followed up Castaic Creek
and climbed the Liebre Range, and thence went on north
through the Tejon. Indian guides led the good padre,
and it is quite reasonable to suppose that the Indian
trails did follow this direct route to the San Joaquin, —
a route thht it remained for the State Highway engineers
to open to* the vehicles of a modern day.
Next time you motor out through San Gorgonio Pass,
try to picture to yourself how welcome must have been
the breezes of the seaward slope of the pass to bold Juan
de Anza. the captain of Tubac, and his party of settlers
destined for San Francisco whom he led through a track-
less desert all the way from Sinaloa, Mexico. There is no
desert more forbidding than the one he crossed west of
the Colorado, nor one more dangerous, yet it is recorded
that he did not lose a single man nor animal on the jour-
ney. Puerte de San Carlos, or the Pass of Saint Charles,
Anza called the San Gorgonio Pass, but we know it by
the name of the great mountain on the north that the
Spaniards named for Saint George. There was no love
lost between Spanish and English in bygone days, and just
why they should have chosen the name of the patron
saint of England for the loftiest peak in the land the
padres settled is rather a mystery.
South of San (iorgonio Pass lies San Felipe Pass, the
forgotten gateway to Southern California. Though steeper
than San Gorgonio Pass and more rugged by far, it short-
ened greatly the miles of desert travel because it lay
almost west of Yuma, instead of far to the northwest.
To escape from the burning heat and waterless wastes of
the Colorado desert as quickly as possible was the one
thought uppermost in the minds of the travellers who
journeyed across it. Hence they headed for San Felipe
Pass, crossed the Cuyamaca range, rested usually at
Warner's Ranch for a while, and then either headed north
for Los Angeles or soQth to San Diego.
Through San Felipe cami^t.he bulk of the travel from
Mexico by land in the days, of the Padres. F'ollowed them
the first influx of the gringo* invaders who came by the
southern route. Through San Felipe toiled the exhausted
army of (ien. Kearny, some of the soldiers doomed to die
in battle with the Californians at San Pasqual. Sometime
if you motor down between Fallbrook and Escondido. it
might interest you to seek out the old battle ground. San
Pasqual was the bloodiest fight recorded in California-
some twenty of Kearny's troopers were killed. Consider
what a kindly history has California when a fight thai
would not attract a line in a daily communique today
from the west front is its most sanguine struggle.
Through San Felipe, too, followed the Mormon battalion,
heroes of the longest march recorded in American arm)
annals. Recruited in Council Bluffs, Iowa, the Mormon
battalion marched to Santa Fe. New Mexico, and thence
west to San Diego to aid in the conquest of California.
They arrived too late, California \y5r> already ^onquercfi
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when they reached here. So they were quartered for a
time in San Diego, and later a portion of the battalion was
sent to San Luis Rey Mission. And instead of following
the practices laid down by "kultur" today as the proper
method of treating captured peoples, the' Mormon sol-
diers proceeded to tidy up the lazy little village of San
Diego, and behaved so well at San Luis Rey that the
following year when their terms of enlistment were up,
the populace did their best to get the military authorities
to keep them there. They did not want to see their kindly
and energetic captors leave town. If William Hohen-
zollern were to read the history of the Mormon battalion
in California, he might perhaps change his views as the
efficiency of frightfulness as a military policy.
Incidentally the town of San Bernardino really had its
inception as a direct result of the sojourn of the Mormon
battalion in Southern California. Capt. Jefferson Hunt
of the Mormon battalion improved his time during his
service in Southern California to investigate the country
quite thoroughly. Then after his term of service was
over, he went to Salt Lake City, where the Mormons had
meanwhile established themselves. And strangely enough,
soon sgrfter, Bni'gJham Young had a visian, and received
divine command to the effect that a company of vohin-
teers should foiUow the lead of Capt. Jefferson Hunt to' a
valley far across the deserts to the southwest, where a
great arrowhead on a mountain should point to healing
springs below, and fertile soil should welcome the- farmers.
The expedition started accordingly, and, quite marvel-
lously, the vision was fulfilled and the valley of the arrow-
head was discovered even as the vision promised. And,
at the mouth of the Cajon Pass, the Mormon expedition
camped and waited while their leaders bargained for and
bought the great San Bernardino rancho for something
like $2 an acre for 37,000 acres. Then they took posses^ron
and founded the town of San Bernardino, only to be
compelled to leave it and return to Utah a few years later
at the command of the church.
The interesting history of California is by no means
confined to Southern California — far from it. Much of it
centers around Monterey and San Jose, oldest city of
California. Surely a pilgrimage to Sutter's Fort, where
gold was first discovered in California ought to be a
fascinating motor journey to any Californian. Donner
Lake and its sinister memories, the crumbling Sierra
villages of the days of '49, such things as. these should not
fail to stir the heart of anyone who calls himself a Cali-
fornian, whether by birth or adoption.
Why be content in your motoring to merely "put the
miles under and go on?" Make them vivid with memories
of California's past and they will mean more to you at the
day's end than just so much added to the figuf^s on your
speedometer.
Fulton Truck Co. Has New House Organ
The initial number of "The Long Island Breeze," pub-
lished by the sales department of the Fulton Motor Triick
Co., Farmingdale, L. I. Needing no preamble as to its
purpose in view, the pamphlet cbtiVains interesting items
on the activities of the company and of its dealers
throughout the country. Coricluswe instances of the
favor shown Fulton trucks abound and the publication
reflects a spirit of life and enterpfee that should be . a
prominent factor in the success of Fulton activities. .
Oakland, Cal. — The Chevrolet Motor Co. of California
has been authorized by the state commissioner of corpora-
tions to issue 750,000 shares of stock to W. C. Diirant in
part payment for the real property and the factory build-
ing of the company located hfere.
SHOWIXG CHARACTER OF COUNTRY TRAVERSED BY MOl
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March 15. 1918
LOSANEELES-SANriMNCISCa-PORTLAND^EATTLE
Tb6 MOtorinff ABthoxltj of thm Padfle Coast.
BnmbUshod 1907.
An Illustrated Automobile Magazine of Quality, Issued
Semi-Monthly.
Published by Motor West Company, Marsh-Strong Bldg.,
Ninth and* Main Sts., Los Angeles, California.
GEORGE M. SCHELL ^ .. .. Editor and Publisher.
F. ED. SPOONER Advertising Manager.
Representatives:
T. M. BRICKMAN, 943 Monadnock Bldg., San Francisco.
F. ED SPOONER, 420 Book Building, Detroit, Mich.
Entered at the Post Office at Los Angeles as second-class
mail matter.
ern neighbors, "Motor West" believes that, if humanly
possible, the production of both motor trucks and pas-
senger cars should be increased rather than decreased
during these years of labor and animal shortage in farm-
ing and commercial pursuits. To cut the production of
passenger cars by 30 per cent, as is proposed by some
members of the National Automobile Chamber of Com-
merce after a conference with the War Industries Board
and the Fuel Administration would, if the figures from
Western Canada mean anything, be equivalent to slowing
up business in general in corresponding measure.
Unless the proposed cut in production is a temporary
war emergency measure due to a shortage of steel or to
a lack of the means of transporting the raw material to
the factories, we believe that it is a mistake to curtail the
production of motor cars and motor trucks. In this
emergency it would seem that the proper thing to do
would be to assist the automobile makers to increase their
output, and thus provide our farmers, our manufacturers
and our merchants with a capable substitute in the grow>
ing dearth of men and horses.
Subscription $2.00 a Year.
Single Copy 10 cents. Highway Frdght Transportation Becoming Prominent
March 13, 1918
Etfect of the War Upon Automobile Sales
FOR THE BENEFIT of the wiseacres who would
have the public believe that the passenger auto-
mobile is a non-essential in these times of strife,
we point to the experience of Western Canada, which
has been at war now for more than three and a half years.
Manitoba, Saskatchewan and Alberta have given freely
of the blood and money of their citizens. As the constant
calls for more and more men followed one another, the
labor shortage became acute. Horses were needed at the
front, and the few obtainable for farm and other work
were quoted at prohibitive rates. A capable substitute for
the lack of man and animal power was needed more than
ever, especially in view of the necessity for greater pro-
duction in all branches of industry to keep the men at the
front properly supplied. Not only was it necessary to fill
the gaps caused by the constant drain upon the man-
power of the nation, but the substitute must needs be of
such a character that the business of the country could
be speeded up to meet the extra demands made upon it.
The farmers of Manitoba, Saskatchewan and Alberta
could find but one remedy — the motorization of their
farms. Immediately the sales of passenger cars and of
motor trucks began to increase. In 1915 the gain over
the previous year in Manitoba was 27 per cent; 1916's in-
crease over 1915 was 38 per cent, and in 1917 the number
of registrations advanced 46 per cent over the previous
year. In Saskatchewan the 1917 registrations were 114
per cent over those of 1916, and the gain for the three
provinces during the same period was more than 80 per
cent.
The Western Canadian farmers and business men
bought these cars not as a luxury, but as a utility; it was
more patriotic and more profitable to use passenger cars
and motor trucks than it was to use horses, (jreater pro-
'nction was needed, and there were fewer able-bodied
1 to do it. Motor vehicles supplied, and are supplying,
need.
the light of these actual experiences of our North-
IN THIS country, as in every country at war, the rail-
roads have proven inadequate to handle the tremend-
ously increased volume of freight which must be
moved. Here, as abroad, after every other recourse has
been attempted — embargoes, priority rulings relative to
freight shipments, and the curtailment of every possible
class of rail shipments— our subsidiary or secondary means
of transportation has loomed as the only possible solution
to the vital problem of freight congestion, car shortage
and resultant business depression. Our highways must
bear a portion of the burden.
One of the first steps taken by the Council of National
Defense was to urge upon every state through which the
Lincoln Highway passes, that its section of that great
road be brought as soon as possible to the highest state of
improvement for the possible use of the government.
The four years of effort already concentrated upon the
improvement of that road and its original careful selection,
would seem to make it unquestionably the first available
for federal needs, and its eastern section is already in use
by the motor truck transports of the government, carry-
ing supplies of war from interior production and mobiliza-
tion centers to Atlantic coast ports.
When the war is over, one of the credit items to its
account in this country will be the stimulus it has given
to a greater federal interest in American highways^ and a
tendency towards a greater federal participation in the
cost of constructing our main arteries of traffic. High-
ways as an adjunct to railway transportation have proven
their value and necessity abroad. They are now about
to prove the same thing to the people of this country.
Motor Trucks on Rural Mail Delivery Routes
STATISTICS collected by the United States postal
authorities, and supplemented in part by investiga-
tions made by crews of tire testing fleets of The
B. F. Goodrich Rubber Co., operating in the rural dis-
tricts, show conclusively that Uncle Sam can enrich him-
self by at least $100,000,000 by installing motor trucks on
his "farm-to-table" routes. Data shows that the anti-
quated system in vogue — the use of th^-4>orse andjwagon
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on 44,000 routes throughout the country — is a losing
proposition; and to the extent of $30,000,000 too. The
few motor truck investments made by the Government
last year earned $70,000 apiece on an original investment
of $4,200 for each truck. Moreover, communities were
reached by the motor trucks that had never been visited
before by Uncle Sam's mail carriers.
The assertion that there are roads today never traversed
by Government delivery wagons may seem incredulous,
but the post office authorities support the statement that
of the 2,199,000 miles of roads in this country, 1,122,000
miles have no mail service at all. Furthermore, there are
1,500,000 families in our enlightened nation that have no
postal communication with the outside world.
From these figures alone one can see how fields of pro-
duction can be exploited to the advantage of the Ameri-
can nation through enormous purchases of motor trucks
by the Government. It is safe to say that many of these
sources of aliments have been denied the public simply
because the means of reaching them has not been utilized
heretofore. Investigation has shown that there is more
than one agency to blame. Many farmers have stated
that they would gladly raise more if they had the means
to transport it.
Postal officials have shown that the balance of trade is
heavily against the agriculturist today — something like
eight to one. The motor truck, they believe, can equalize
this. There is no reason why it shouldn't.
The greatest advantage of a rural delivery system, ade-
quately operated by motor trucks, is the saving in time for
the farmer. Heretofore the farmer has been obliged to
hitch up his team and drive to market every morning, pro-
vided the market was near, his activity on his farm being
gauged by the time occupied at market. With the great
clamor among the agriculturalists over the shortage of help
this year it is imperative, leading cultivators point out,
that the farmer be permitted to remain as much as possi-
ble on his acreage. Otherwise the nation at large must
suffer from insufficient production. Motor trucks can
relieve him of this burden entirely — Government motor
' trucks.
If the co-operation between farmer and consumer
through the **farm-to-table" movement is as sincere as
the Government hopes it will be, officials declare it is a
foregone conclusion that the thousands of motor trucks
in service and being constructed for the Quartermaster's
Department will be turned over to the postal authorities
at the close of the war and the **farm-to-table" movement
will become a permanent institution. Shipments of pro-
duce by railroads involves fourteen different operations:
by motor truck just four.
How Lx)wer Steel Prices Will Atfect Industry
WITH conditions as they are at present the lower-
ing of the price of steel will have no effect in the
near future on the price of automobiles. It
probably will be a long time before automobile manufac-
turers will be able to get and use the new-priced steel.
Other commodities necessary in the manufacture of
automobiles are continually going up in price. Steel is
only one of many elements entering into the construction
of the motor car, therefore a decrease in its price alone
will not counterbalance the soaring cost of other ma-
terials.
For example, tires are more expensive, due to rubber
and cotton being higher as well as because of the tire
manufacturers* inability to secure sufficient fabric. Be-
sides the tires, we must consider the higher cost of leather,
upholstering material, many of the accessories, paint and
almost countless other essentials.
In other words, the increased cost of other essentials
are more than offsetting the reduced cost of steel. We are
inclined to believe there will be an upward tendency in
automobile prices rather than a lower tendency.
Propose 30 Per Cent Cut in Passenger Car Output
Some time ago, representatives of several of the largest
automobile manufacturing concerns in the industry were
called to Washington, at the request of the War Indus-
tries Board and the Fuel Administration, to discuss the
situation and determine to what extent further assistance
might be rendered and the Government needs supplied.
A careful review of the situation, covering a period of
several weeks (the automobile manufacturers co-operat-
ing with the Government to the fullest extent), resulted
in the National Automobile Chamber of Commerce, com-
posed of 117 automobile manufacturers, at its meeting on
March 7th, proposing a voluntary 30 per cent reduction
in the uncompleted schedules of passenger cars for the
present fiscal year.
This arrangement is entirely satisfactory to the War
Industries Board, the Fuel Administration and the manu-
facturers, permitting the latter to adjust their affairs to
meet the Government program without unnecessary busi-
ness and financial disturbance.
The importance of the automobile industry and the
prominent part it is taking in connection with war work,
already supplying Liberty motors and aircraft equipment,
trucks, ambulances, munitions, gun carriages, field and
road tractors, and tanks, is daily becoming more apparent.
Ascot Honors G. Washington on St Patrick*s Day
Still retaining a title whose appropriateness has been
dimmed by the lapse of three weeks, the George Washing-
ton Sweepstakes race on the Ascot Speedway at Los An-
geles will be run on next Sunday, March 17. Sunday,
March 10. was to have been graced with the event but
California's belated rainy season arrived in time to compel
postponement. Accordingly the George Washington event
will be run on St. Patrick's Day with the program un-
changed. The purse will include $5,000 and the Blinkey
Ben one-mile dash will be run as a side thriller. The Ascot
management is desirous of confining its field to eight
starters. The list of possibilities, which shows widely
varying degrees of uncertainty, includes Eddie Hearne,
Tom Milton, Barney Oldfield, Fred Horey and Cliff
Durant.
Tacoma Already Planning for July 4th Race
Having decided that the coming season shall witness
the best racing the Pacific Northwest has ever seen, the
Tacoma Speedway Association has made early plans for
a Fourth of July race. The races will all be by drivers
enrolled in the register of the contest board of the Ameri-
can Automobile Association.
Kalispell, Mont. — The Pilson Co. has taken the Chal-
mers agency.
* * *
WaUa Walla, Wash.— The Shook-Beckwith Co. has
taken the Chalmers agency.
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March 15. 1918
-i.FPM.>«T\T rOVTROI.I.INC. COIAMBIA rtlX RADIATOR
■ ' SHUTTKKS.
GJumbia 6 Ha s Thermostat
Automatic Control of Radiator Shutters Makes
New Model a Most Economical Car
—Details of Device
T^. ^-;< r-.e-.: a K:trl -aving of 30 per cent through
z^ of the-T. »i!'^vca::y controlled radiator shutters.
,, _,.^ -^2 to :he engineering department of the
. ' - -i V .'o'^ < .^.. of Detroit, which is marketing its
, ,, ._...^-, r ^'"-n mo-Jel with the automatic radiator
Iv-.-.^L^r.^ ".-.'' iri *r^-::;»ment. Besides the conservation
I,- ? -t' 'h'^ mr-r rt-:::'!- <»f the use of this invention are
vv.i t.»»»c -niter i-'! more constant power, more efficient
'mhncation?' e!:rTi"at:''n of 'choking," "spitting" or
•couch'ne": ei:m:r..t:on of starting trouble m C()ld wea-
ther and the incrcr^-^e of ihe life ot the motor. The Co-
lumbia Six I- the hr^t c^ir to use thermostatically con-
trolKd radiator <h'.:tters. . , .
Xnt.uncdMle eniiMucrs are manifesting keen interest in
the application of the thermostat to shutter control, and
,1 m said to be bv far the greatest improvement of the
pns sia^on N. K ^Tr-m-haw. a representative of the
standard nd C •>.. h .- h^rhA recommended the thermo-
iitattnlh contro'Wd r.vVator shutters as an all-year-round
n<ct-itv for the mcr. ;.m' of the efficiency and the de-
crraso m conMnn;.!-T -! the low-grade gasolme which
niotoTi-ts arc noxN cm; c"td to use.
1 bo api'ln.'^''"'^ '*^' '^^'^ automatic radiator shutter is
bi.(d <»»i tbo prM^'i.',- that motor heat is motor power.
.,;,,! that a motor d-o«^ vot i:ive full power unless the
incbiM t«Mni><^a-,ir, •. ro-Mantly mainta.ned. The radi-
ator "ibnttn it<Jt 'V not rtw. band-controlled shutters,
ubirb m.rtlv took t'n^ v' u'e ot the hood cover in cold
vv.Mtbir baMtie Im t n r^^ '.^o f«^r '^omo tnuo. as have ther-
tnn'.t It-; oontroi'inc t'-: a-o-'-t of water pass.nc through
th, u;,trr jacket, o." -i-.^ e-n^nr. but tbo aiMdicat.on ot
the thermostat to shutter control is new and is said to
coii'^titute a most important step in motor car refinement
and efficiency.
rhe thermostat used on the Columbia consists of two
main parts, the first being a bulb and flexible tube con-
taining the sensitive liquid, a composition in which ether
is the predominating ingredient. This bulb is held in an
iron housing placed in the water return line. The second
part is an expansion drum of flexible copper, which is
forced open in the manner of an accordion by the action
of vapor formed by heat from the contained liquid. By
opening and closing as the motor temperature varies, this
drum operates the shutter through a system of levers.
The thermostat becomes active as the temperature
approaches 1-M) degrees Fahrenheit, and the shutters,
which when closed permit little air to pass through the
radiator, begin to open. This opening action is continued
until an engine temperature of 180 degrees is reached, at
which temperature the shutter is entirely openi At 180
degrees the motor is working at its maximum efficiency.
The highest possible temperature is essential to satis-
factory performance with the present-day heavy grade of
gasoline, and with the thermostatically controlled shut-
ters, the maintenance of the highest possible temperature
is obtained, without overheating of the engine. As any
variation of temperature affects the thermostat, the shut-
ter is automatically shifted to meet the new conditions.
A Boyce motometer shows the driver at all times that the
heat of the engine is being properly regulated, and is an
essential part of the thermostat equipment.
A real saving in lubrication oil, and the betterment of
the lubrication is said to be attained by the thermostati-
cally controlled radiator shutters. It is a well-known fact
that with a rich mixture much more gas than can be
vaporized is drawn into the cylinders. This gas has a
tendency to precipitate to the crank-case, where it speed-
ily thins the lubricant and tjfie oil thus loses its lubricat-
ing quality, endangering the life of the cylinder walls,
bearings and all other vital parts. The automatic shut-
ters, by reducing this possibility to a minimum, prolong
the lite of the motor.
Ray Loug. chief engineer of the Columbia Motors Co.,
believes that the automatic radiator shutter is more a ne-
cessity and as important a forward step in motor car
evolution as the self-starter.
The Du Pont Fabrikoid Co. is distributing the first
copies of a new booklet entitled, "Upholstery and Top
Materials." The book is just off the press. It deals with
the three grades of Fabrikoid principally used on passen-
ger and commercial cars, viz.: Motor Quality, for auto-
mobile and carriage upholstery ; Truck Special, for up-
holster>' on commercial vehicles, and Rayntite, for tops
and curtains on vehicles of all types. The booklet gives
some interesting facts in connection with the history and
manufacture of these materials as well as with the char-
acteristics which adapt them to their respective uses.
Copies of the booklet are ready for distribution to all per-
sons requesting them. Address the home oflftce of the
company at Wilmington, Del.
roi.lMlUA SIX FOIR PASSENGER CAR HAS RACY LINES.
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March 15. 1918 M O T O R W E S T Page 17
Mention "Motor West," Please, When Writing to the Advertiser
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MOTOR WEST
March 15, 1918
THE "SUBURBAN SEVEN." THE NEW JORDAN SEVEN PASSENGER TOURING MODEL.
This new model of the Jordan Motor Car Co., Cleveland, O., is low-hani^infi:. with long atraight linea and the faahionahle keenljr-beTeled edc^«.
The new model is in effect a roomy, comfortable touring car combining rakish smartneas with the utility of a touring car. It ia distinsaiahed hy
the absence of the "bulge" in the sides between the front and rear seats.
The "Suburban Seven" is completely equipped with everything from traffic bumper to extra tire and ia the first completely equipped
aeren-passenger car ever offered as a stock model. The body is all-aluminum and is furnished in Brewster green and Liberty blue. It ia built on
the Jordan stock chassis of standard parts with the new Continental motor. By an ingenius arrangement of the upholstery the "bal^e" in the
tonneau sides is eliminated without sacrificing any of the roominess of the rear aeat, which retains its full three-passenger width. The alim, racy
effect is heightened by the slanting windshield and low-hanging body. The price on the new model is $2,875. The Jordan ia represented is
Northern California by C. D. Rand, San Francisco, and in Southern California by S. F. Seager ft Co., Loa Angeles.
Automobile to Relieve Passenger Rail Problem
According to R. C. Rueschaw, vice-president of the
Mitchell Motors Co., Inc., Racine, Wis., the curtailment
of passenger traffic to a degree of 20 per cent in some parts
of the country will not work such a hardship as supposed.
Just as the motor truck relieved the freight problem in the
short hauls and some long ones also, so can the automobile
relieve the passenger traffic at this time.
The automobile is a necessity in these days, where trans-
portation means the saving of time and money; and the
public having once been educated to flying along the
highways and moving goods at from 15 to 30 miles an
hour, will not go back to walking and slow moving and
expensive horse hauling.
Perhaps it is true that certain conditions of the country
have thrown the motor car in the limelight, but one can
readily see what a handicap we would be under were it
not for the high degree of efficiency obtainable from one.
The modern business man must be alert, corffident and
prosperous to carry on his work. The automobile can be
his incentive to greater effort. He must have an ally to
meet unusual needs, for if he lets business run haphazard
he is apt to be passed by the man who finds more time
to do bigger things through the use of his motor car.
For this and many other economic reasons, war or no
war, the public is going to buy cars, and the makers will
have to build them to meet the public's needs. But
whether there will be enough of them built between now
and next summer to meet the demand is a very grave
question. Wise economy consists in making a day longer,
more efficient and constructive. This can be accomplished
bv owners of automobiles.
Harry Lauder Names Studebaker "Ginger Special**
*'I christen thee (iinger Special," said Harry Lauder as
he smashed a bottle of sparkling ginger ale, with fitting
ceremonies, over the radiator cap of a new six-cylinder
Studebaker touring car the 'other day. The car christ-
ened by the famous Scot was the gift of the Los Angeles
Studebaker branch to the State Committee on War Sav-
ings and Thrift Stamps. It is a high-powered, vividly-
hued, patriotically-decorated machine and has already at-
tracted widespread attention on the Coast.
So far the "(iinger Special" has exceeded the expecta-
tions of those in charge of the great war savings drive.
It has seldom failed to startle the inhabitants of the coun-
try towns, who are curious to learn what these city folks
are doing with a fiery-red car decorated with all manner
of advertising: banners and flags. Thousands of South-
ern California people have been enlisted in the cause
through the aid of the "(jinger Special" and a steady flow
of silver has l)ecn turned into I'ncle Sam's commodious
pockets.
Much of the Oil Found in Crankcase is GasoKne
The supposed lubricating oil found in the crankcases of
motor cars is in many cases composed in great part of
gasoline which has not ignited and has leaked down past
the pistons, according to the distillation tests of lubricant
from crankcases made by an engineer of national repute,
tn one typical case 45 per cent of the supposed oil was
gasoline and only 37^4 per cent was good lubricating^ oil,
i.e. that is readily suited to lubricate cylinder wall and
piston rings. The oil had been in the crankcase only nine
days and a 58 Baume gasoline test was used. A govern-
ment chemist checked the figures and found them incon-
trovertible. They should form an illuminating comnient
on the troubles which annoy us in the present day of low
grade fuels. The difficulty is to be solved in two w^ays —
more frequent changing of the oil in the crankcase and
greater care in the obtaining and use of low grade gasoline.
It is not uncommon for a car to start on a tour with the
gasolipe tank filled with good grade gasoline and mo
beautifully for the first few days, or until a fresh supply of
gasoline is taken on, when a loss of power suddenly be-
comes very noticeable. In trouble of this kind, to facilitate
starting, a half cup of gasoline may be drained from the
carburetor float chamber, thus removing the water and
dirt if it is the cause of the trouble. Next, the cylinders
should be primed with gasoline, and a cloth saturated with
gasoline held over the carburetor intake while the starter
is operated.
Recent Trade Literature
The remarkable progress made in the retailing of auto-
mobile tires and tire accessories is well typified in a hand-
book on the subject recently published by The McGraw
Tire & Rubber Co., of East Palestine, Ohio. It is en-
titled "Reaching Your Market" and deals with the funda-
mentals of success in selling tires to the user. The stor>
is so simply told and the exhibits are so graphic that a
dealer can quickly pick out the suggestions most ap-
plicable to his own business. The handbook is too ex-
pensive a publication to distribute broadcast among deal-
ers, but it will be sent without charge to any who write
for it to The McGraw Co., at East Palestine, Ohio.
"How to Run an Automobile," by Victor Page, is a con-
cise, practical treatise explaining in simple language mod-
ern gasoline automobile parts, with complete instruction
for driving and care. The instructions on 1917 aytomobile
control systems are thoroughly illustrated and easily un-
derstood, and the book is up to date in every detail. The
work contains over 170 pages and 72 special diagrams and
photographs. Published by Norman W. Henley Publish-
ing Co., New York, Price $1.
Kellogg, Ida. — The name of the Yost Garage Co. has
Ijccn changed to the Kellogg Garaae^o^ ^^
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March 15. 1918 M O T O R W E S T Page 19
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MOTOR WEST
March 15. 1918
Output of Indiana Trucks to Be Again Doubled
During the last year the output of the Indiana Motor
Truck Co., at Marion, Ind.. was a little more than doubled
and plans are already completed to again double the out-
put this year. The plant of the company has grown until
today it has more than 130,000 square feet of floor space.
A new building was recently added to care for a large
order of Liberty motor trucks for the Government, and
with the completion of the war work this plant will be
added to the rapidly increasing manufacturing facilities
of the company, and will be utilized in turning out the
regular product.
C. G. Barley, president of the Indiana Co.; J. \V.
Stephenson, vice-president and treasurer, and S. W.
Winder, secretary, are most enthusiastic regarding the
future of the motor truck business. The company has
already booked heavy orders for trucks for 1918 delivery,
and with an excellent sales force and a splendid list of
distributors, Mr. Barley says that there will be no diffi-
culty in placing orders for the balance of the year's out-
put. In the opinion of the president, there will be no
motor trucks for orders after July 1 of this year, due to
the rapidly increasing demand which he has found general
in every part of America.
\V. F. Hughes, who was well known for many years
as representative of the Rayfield carburetor, and who was
mechanic for Ralph De Palma with whom he rode in
many great races, especially on the Pacific Coast, is pro-
duction manager of the Indiana company, and since
taking up these duties almost two years ago has rearranged
the manufacturing facilities until the plant is today well
organized for progressive assembly and for a large out-
put of trucks each month. Arrangements are being made
for the manufacturing of a large amount of the matcnai
which enters into the assembly of the truck, and a grea*
deal of very valuable machinery is being added steadily lu
the production facilities of the comp**"**
The Indiana truck has made most
every part of the country, and attrs
tion by its splendid showing in the
tween Atlanta and Chattanooga, cai
the Quartermaster's stores at Atlanta
There are now more than a dozen Ir
service.
How an Accident Created a Record
There was created recently at the yards of the Ameri-
can-International Shipbuilding Corporation a motor truck
record so unusual that it will be certain to attract national
and international attention, and undoubtedly some skep-
ticism, due to its unusual nature, and also to the success-
ful culmination of the feat undertaken. At the outset no
record was intended, but that one was made is now a
matter of histor>', and the method of the making of th:>
record is intensely interesting.
Acason motor trucks of large size with many trailer^
are in steady use in rushing the work at Hog Islajid.
Every truck is of value extraordinary in carrying on the
construction work of the great shipbuilding plant, .\cason
trucks of five tons capacity, pulling four trailers each of
five tons capacity, are no unusual sight. It was one of
these five-ton Acasons that became partially disabled
through the breaking of a starting crank. Prompt tele-
grams were sent the factory at Detroit requesting that
a new crank be rushed. The truck was kept running,
not only day times, but through the nights, awaiting the dc-
FLEET OF FEDEKAI. TIU'CKS CAIiRY TONS OF FOOD FOR THE SOLDIERS DAILY.
Information ib stM-iir«*l from an authoritivo souif*- that four pntnuls of food stuff are r«-nuirod by every soldier in the United Svtatojd \rn"
each day. Four million pounds of food stutT are us«'d each day by the United States Vrmy and included in this 4,000.000 pounds of food smflf »n
l.'JOO.OOO pounds of beef and 3'* tons of euflfee. Th«' great problem is to transport food in sueh enormous quantitieH. as it mast be dunei cfRcin»t'^
and quiekly. The photot^raph shows several Federal trucks which are bcintr bmded to carry food to the army post at Chickamausra Park which i«
about twelve miles from Chuttanooica. Tmuu. These trucks make from one io thiee trips each day and in good weather jisually two. ^h-- moM
the time it is necessary t«t loa<l them considerabh
lese trucks make from one io tliiee trips each day and in good weather ni»ually twti. Th-
1\ over the capacity in order to supply food to this cump promptly. /^""^ |
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March 15. 1918 MOTOR WEST Page 21
tput Insurance!
The photograph above evidences the steps we are taking
to keep pace witn the constantly growing demand for more
Denby Trucks.
An additional building devoted to chassis construction,
equipped for rapid, progressive assembly; larger quarters for
the road test aepartment; and a new building for frame as-
sembly are now nearing completion. They will provide for
a greatlv enlarged output, and release other space, sorely
neMed tor additional machine shop and bench assembly work.
Plans for still other buildings are already in the architect's hands.
The constantly increasing size of the Denby factory is an
assurance to Denby dealers that neither effort nor expense
S will be spared to keep them adequately supplied with tmcks,
in spite of the remarkably increased demand this year.
'^ Denby Motor Truck Company
Detroit Michigan
NBY
MOTOR TRUCKS
Mention "Motor West," Please, When Writing to the Advertiser
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Page 22
MOTOR WEST
March 15. 19)8
FREIGHT CONGESTION NO OBSTACLE TO THE CLYDE CARS CO. WHEN DEALERS DEMAND CLYDESDALE TRUCKS.
The photograph shows a train of trucks starting out from the factory at CIyd6, Ohio, for pittsburg, Pa., with the snow on the roads a
foot deep. Two of the trucks are loaded with trucks of a smaller size. This is a common sight on the roads about Clyde, as truck trains leave
the factory frequently on long trips.
livery of this crank. Three telegrams Sent the company
were all given prompt attention, but delays in the ex-
press companies and the desire to keep the truck in con-
tinuous use caused the motor to be run a long time. Then
it was that it was decided to keep that motor going and
to try to cover 500 hours without stopping. This was
done successfully and the record of the Acason five-ton
truck stands today at 21 days, or a total of 504 continuous
hours of operation without a hitch. As the truck during
working hours was hauling four trailers much of the
time, and pulling a total of 25 tons without trouble, this
is considerable of a record. The motor of the Acason
truck is a draft-horse among engines. This is one of
the claims of the company. It is essentially a truck
motor.
U. S. Orders 2.000 Nash Trucks
Contracts for 2,000 Nash quad trucks have been awarded
to the Paige Motor Car Co., the Hudson Motor Car Co.,
the Premier Motor Corp. and the National Motor Vehicle
Co., by the government. Displaying its patriotism in a
substantial manner the Nash Motors Co. has come forward
with the working plans and blue prints for its trucks and
has given the government free use of all its patents during
the war.
Wichita Raises Chassis Prices
The Wichita Falls Motor Co., of Wichita Falls, Tex.,
has advanced the prices on its motor truck chassis. Models
A and K, one-ton capacity, have been raised from $1,750
to $1,800; model L, 1^-ton, $1,950 to $2,100; models B and
M, two-ton, $2,250 to $2,500; model R, Zyi-tons, $2,500 to
$2,700; model O, 3>4-tons, $3,450 to $3,600; and model Q,
five-tons, $4,000 to $4,300.
A Successful Motor Stage Line
One of the most strikingly successful motor stage lines
in the Pacific Northwest is that operated by A. S. Brox-
ton, between Walla Walla and Dayton, Wash., a distance
of 30 miles. The round trip is made twice each day on
regular schedule — a total daily mileage of 120 — and in
nine months, failure to make the scheduled time has hap-
pened but six times. The speedometer on Mr. Broxton's
Oldsmobile now shows a mileage of 30,701. In runninq^
this distance only one day has been lost — when after roll-
ing 25,000 miles, the engine was inspected thoroughly.
The gasoline consumption has averaged nearly 16 miles
per gallon.
Cannot Recover for Tire Wear in Driveaways
A Detroit judge has decided against a purchaser who
entered suit because a car delivered by road had the tires
worn. This judge, in his decision, stated that the courts
must take cognizance of the fact that the railroads are
badly congested, and that in delivering its cars under their
own power the automobile manufacturers make use of the
only means of delivery now open to them. The judge said
that this means of delivery did not add to the freight
difficulties, thus making the prosecution of the war that
much easier. He said that the purchaser must stand
reasonable damage occasioned in this way.
Mais Wins at Phoenix, Feb. 24
The fifty-mile free-for-all race for Arizona cars and
drivers held at Phoenix, Ariz., Sunday, Feb. 24, practically
amounted to a match race between J. A. Mais, Miller
Special, and Jimmy Thomas, Overland No. 8. Mais, it
was apparent, held the deciding margin of speed, but for
forty-six laps the two cars ran abreast, until in the last
four miles Mais asserted his superiority and finished with
a lead of three-eighths of a mile. Fike's Jordan finished
third. The main race closed in a drizzle of rain. Mais
also won the Australian pursuit race, eliminating the
Overland after the latter had overcome the Stutz and the
Thompson Special entries.
To Begin Work on San Luis Obispo-Bakersfield Road
The Cholame Pass state highway lateral, connecting
San Luis Obispo and the Coast district north of Santa
Barbara with Bakersfield and the southern end of the
San Joaquin Valley, will be under construction some time
during the coming spring. The California state highwa>
commission has granted the petition of the San Luis
Obispo county supervisors to begin construction. The
first contract to be let for the building of this coast-io-
valley highway will be for a nine-mile section over the
so-called Cholame Flats, through Palonia Pass and lead-
ing into Antelope Valley. The road will be an all-year
highway before any paving or other construction is done.
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March 15. 1918
MOTOR WEST
Page 23
DII3C
3C3a
Via GMC Through Freight
Kvery once in a while comes an upheaval
in the stereotyped way of doing things;
traditions are swept away by a more direct,
more efficient method.
Just now the pressure has overcome time-
honored traffic rules, and transportation has
l)roken out on a new line, due to the exigen-
cies of the time.
The motor truck has superseded the slow
freight with its annoying delays, cumber-
some routine, and vexing uncertainty.
Instead of draying goods to the freight
house at the shipping end. then waiting
while they are checked, loaded, hauled, un-
loaded, re-checked and delivered, many
shippers are serving customers direct bv
CMC Through Freight.
(iMC Trucks are taking part in this kind
of service as fast as a factory working over-
time can turn them out. They are rolling
forth on the paved and unpaved highways
of commerce.
In relieving the traffic-bound business world
(iMC Trucks are playing a prominent part
in solving a national problem. And in doing
this the road-ability of GMC Trucks has
demonstrated that direct - to - destination
trucking regardless of roads or weather is
sure, practical and satisfactory.
No matter what your line of business may
be, there is a CMC Truck to fit your require-
ments. They are built in six practical sizes.
Let your next truck be a GMC.
General Motors Truck Company
One of the Units of the General Motors Corporation
PONTIAC, MICH.
New York Philadelphia
St Louis
Boston
San Francisco
Chicaffo
Distributors Most Everywhere
QCDC
DC
DC
DC
DC
DCDD
DC
Mention "Motor West," Pleasp, When Writing to the Advertiser
o
Page 24
MOTOR WEST
March 15. 1918
Tractor a Man -of -All -Work
Besides the Heavier Farm Operations It May
Be Used for a Hundred or More
Varieties of Work
WITH the increasing use of tractors and the in-
creasing scarcity of horse flesh, the number of
uses to which a tractor may be put becomes more
and more a deciding factor in its purchase.
Tractors were first used on the larger farms, where there
is such a great amount of heavy work that the machine
may always be kept busy by tending only to the plowing
and the pulling of the harvester. The operator of the
small ranch, however, does not have sufficient plowing
and harvesting to keep the tractor busy, and it is there-
fore to his advantage to find out other ways in which it
may be kept busy.
It is not always necessary to find such work, for even
on the small place the saving in cost over horses and
mules amounts to enough during the plowing and har-
vesting seasons to make the tractor a good paying invest-
ment even though it remains idle two-thirds of the time.
At the same time, however, the more work the tractor
owner can find for his machine, the greater will be the
profit it earns for him, and it is therefore to his interest
to keep it busy as much of the time as possible.
A couple of years ago, the Holt Mfg. Co., at Stockton,
Cal., offered a prize to the operator of a caterpillar tractor
who could submit the greatest number of uses to which
he had put the tractor. The prize was won by a Delano,
Cal., rancher who submitted a list of forty uses to which
he had put the caterpillar tractor. A hundred or more
different uses were disclosed by the various entries in the
contest. Naturally, many of the uses listed were excep-
tional ones, such as may occur only rarely in individual
cases. There were, however, enough practical uses listed
to show the tractor's adaptability.
Among the unusual uses was the statement of one
operator that he had used the machine in place of a gate
when the gate was broken. Another used the tractor for
breaking mules to lead and to accustom them to ma-
chinery. Another pulled out of a well with the tractor, a
horse that had fallen in by accident.
But the practical uses far out-numbered these, among
them being the following: pulling plows, pulling drills,
disc harrowing, pulling harvesters, land leveling, scraping.
pulling out fence posts, erecting a derrick, moving a house,
road grading, up-rooting old roads, pulling trees, up-root-
ing stumps, hauling lumber, hauling water, clearing weeds,
logging, sawing wood, making ditches, making levees.
stretching fence wire, and so on, almost without limit.
The principal thing to remember is, that with a tractor
that is versatile in its uses, the only limit to its adaptability
is the ingenuity of its owner. A certain amount of enter-
prise is also essential, and the tractor owner must possess
the confidence that is instilled by owning a machine virhicb
is able to undertake and successfully accomplish any one
of many different kinds of work.
The tractor of all-around usefulness is particularly valu-
able to the owner who undertakes contract work. Man)
tractor purchasers find it practicable to buy a machine
much larger than is necessary for their own work. This
gives them the assurance of ample power for all of their
own requirements and in addition enables them to com-
plete their own work in quick time, after which they will
be able to handle the contract work, of which large quan-
tities always await the enterprising and successful tractor
owner.
In every community will be found one or two tractor
owners who do work on contract, or custom work, as i:
is often called, who farm no land of their own, and w-hoK
outfits are kept busy nearly every day in the year. The
TRACTOR CUTS DOZENS OF CORDS OF WOOD A DAY.
HOOKFID UP TO ROTARY PUMP. IT IRRIGATES THE FAKM
March 15. 1918
MOTOR WEST
Page 25
For the Big Hard Jobs
of Lumbering and Mining
Out in the mining and lumbering country where tons take
the place of pounds, the life of a motor truck often depends
almost entirely on its ability to stand savage and continuous
punishment.
On these big hard joba, Service Motor Trucks will make
good day-in.and-day-out; dragging burdens over roads and up
grades considered next to impossible until owners see the per-
formance with their own eyes. More and more these hard
jobs are being turned over to
:ks
The man with a heavy, difficult hauling job to do can turn
it over to a Service with the complete assurance that he has
picked a truck that will do the work the quickest, easiest and
most economical way. There is no guess work about it, for,
unless his problem is decidedly unusual, we will be able to
name users whose problems are just as difficult as his —
maybe more so — and he can get the truth direct from head-
quarters.
There are, of course, many reasons for the unusual stamina
and wear-defying strength of the Service. Here are some of
them:
20% SXTPEB- STRENGTH in every detail without excess
weight. This means durability and long life.
SMOOTH-STARTING CLUTCH — simple, non-slipping, non-
grabbing, low in upkeep cost.
FINAL WORM DRIVE— durable, unparalleled in efficiency,
absolutely silent.
11% GREATER POWER than others of the "Dominant
Seven'* using similar power plants. Absence of vibration
minimises wear and tear — increases power and efficiency.
SERVICE SUPER-SPRINGS — ^long, wide, flexible, semi-
elliptic — absorb all road shocks — afford absolute safety from
severe strain with fullest load.
For hard difficult hauling jobs, the first consideration is
super-strength. A truck without it cannot and will not
endure. And next to strength, power — more than you need.
And after that comes the factor of operating costs.
Super-strength, super-power, unparalleled stamina and low
operating costs! In a Service Motor Truck you get them all
and at a lower price than any other member of the "Dominant
Seven" — Truckdom's recognised leaders.
Get the facts — direct from us or from our distributor.
Service Motor Truck Company
DEPT. A
WABASH, INDIANA
SERVICE
FIRST
^
Mention "Motor West," Please, When Writing to the Advertiser
■W
Tlizeu uy
O^
Page 26
MOTOR WEST
March 15. 1918
most successful of these men have established the repu-
tation for good work — they purchase good tractors in the
first place and then take good care of their machines so
there will be no delays in the field and no inconvenience
to the man hiring the outfit.
Summing it all up, the matter of tractor uses is largely
an individual problem. The tractor must be right and
must be versatile, but if it has these qualities, it is up to
the man himself to use his ingenuity in keeping it busy
on various kinds of work.
Maxwell Company Reveals New Tractor
The Maxwell Motor Co.. Detroit, recently surprised
the automobile world with the news that for five years
its engineers have been developing a tractor, and that the
company is on the eve of production for this addition to
the Maxwell line.
The tractor was revealed for the first time at the Max-
well-Chalmers Dealers' Dinner during Chicago Show
week; its presentation being by means of motion pictures.
Several reals of films were shown. Some 500 dealers
present were amazed by the completeness of the new
product, and the surprising new tractor features it em-
bodied. Tests of the machine were made under the super-
vision of P. R. Janney, Maxwell field engineer, on sugar
and rice plantations in Louisiana and in other parts of
the country.
Following are some of the specifications of the new Max-
well tractor: It is a three-plow machine, employing en-
closed drive. Wheels are 48-inch in diameter. The motor
dimensions are 4J4-inch bore, by 6-inch stroke. A cone
clutch is used. Pressure oil feed with splash is used
There are three oil pumps to take care of the tilting of
the tractor. Magneto is used for ignition, with impulse
starter. Governor and fan are gear-driven. The governeo
speed is 900 revolutions per minute. Make of carburetor
is undecided. Gasoline is fed by gravity from a tank of
26-gallon capacity. The cooling system contains 9 gallons
of water.
The drive is taken from the clutch shaft to t^ansve^^t;
shaft by bevel gear. A pulley is placed on one extremiu
of the transverse shaft and a cable hoist between tht
frame and the transmission case is on the same shaft. Re-
duction gearing, through shafts, back of the transverst
shaft.
The tractor has three speeds on either drive or pulley
gear reductions. A speed of 6 miles per hour is attaineil
on high at 900 R.P.M. The intermediate or plowing speed
is Zyi miles per hour at 900 R.P.M. ; low speed, \% mile>
per hour at 900 R.P.M. Transmission bearing:s are all
anti-friction type with narrow center-to-centcr distances,
not exceeding 14-inches at any point.
The frame is the accepted tractor construction, of
pressed steel, having a depth of /-inches. Oil tubes o:
the engine can be taken out and cleaned. This is an ex-
ample of the accessibility of the entire tractor. The prict
has not been fixed, but the figure will prove to be low.
The Cleveland Motor Plow Co. has changed its name
to the Cleveland Tractor Co. and will increase its capita!
stock from $600,000 to $6,000,000. Of this, $600,000 is to
be issued now, making a total of $1,200,000 worth of
stock outstanding. Additions are now being erected
which will enable the company to produce 8,000 tractors
a year.
THK NKW MAXWKI.L TRACTOR — (Upper left) Hood slide removed, showing heavy duty motor. (Tapper rijrht) Han^estinj? and bind
iiij: corn. (Lower l«*ft ) ShowiTi^ ndvantage of three point suspension. (Lower right) Rear view; gears inclosed, a«4^ protected -trom rain
dust and 8ftnd. thus insuring long wear.
Digitized by VnOOQlC
March 15. 1918
MOTOR WEST
Page 27
Easily cleaned
Get your share of early Spring business
Strong April demand for Conaphores means
extra profits for the trade
The Noviol Conaphore is the only
automobile headlight glass that shoots
a powerful beam of light through rain
and mist without "back-glare."
National Conaphore advertising is
driving home this exclusive feature to
motorists. This means a big demand
for Noviol Conaphores during the wet,
foggy season of early Spring.
The Noviol Conaphore gives new
comfort and safety to night driving
under adverse weather conditions, and
motorists are quick to appreciate the
fact — just as they appreciate the 500
ft. range and no-glare features of this
remarkable headlight glass.
How the beam penetrates
Moisture particles in the air easily
tiiffuse the blue and violet rays present in
fill ordinary white light. This is the chief
ciiUMe of the dangerous ** back -glare"
which blurs the driver's vision.
Noviol Conaphores correct this danger-
ouM condition. The yellowish-tint Noviol
(ilass (patented) absorbs the blue and
violet rays, but projects all the rest of the^
light. Thus the diffused *' back-glare" is
done away with, and danger is eliminated.
Keeps light within legal limits
The Conaphore entirely overcomes the
menace of glare. It uses all the light but
controls it within the law 's requirements.
Patented corrugations on the inner sur-
face bend down the light rays and shoot
them along the road. Cylinders fan the
light sidewise. This provides a 500 ft.
range with ample side illumination. As
the height of the beam is never more than
42 inches, there is no chance of blinding
approaching motorists and pedestrians.
Thus the Conaphore gives maximum range,
and at the same time kills all glare.
Made also in clear glass
For those who prefer, the Conaphore is
made in clear glass. Clear glass Cona-
phores give 500 ft. range and eliminate
Aianafaetarmd by ihm World' a Largmet
Makmrm of Tmchnieal Claae'
@NAPHORE
Pierces Fog and Dust — No Glare — Range
500 Feet.
^
glare, but do not pierce rain and fog. We
strongly recommend the Noviol.
Easy to install
You will have no difficulty in installing
Conaphores for your customers. Simply
take out the old headlight glass and put
the Conaphore in its place, smooth side out.
Sizes made to fit all cars.
Dealers — Prepare now to handle the
Spring demand for Conaphores in your
territory. Get in touch with your jobber
at once, antl take the early season profits
as well as the later ones.
Jobbers — Write us for full particulars
on the Conaphore — now, before the motor
ing season gets fully under way.
Noviol Clear
Retail Price List (Per Pair) Olaas Olaas
5 to 67^ inches incl $2.40 $1.60
7 to 8^ inches inol 3.50 2.50
8% to 10 inches incl 4.50 3.00
10^ to 11 H inchcH incl 6.00 4.00
Prices 25 cents more per pair west of
Rocky Mountains.
Sizes vary by steps of l^-inch above 6Vt
inch size,
Conaphore Sales Division
Edward A. Cassidy Co., Mgrs.
Madison Avenue and 40th Street, New York City
CORNING GLASS WORKS
C66gle
Mention "Motor We«t," Please, When Writing to the Advertiser
Digitized by
Page 28
MOTOR WEST
M^rch 15. 1918
Ajax Rubber Co.'s New Officers.
H. L. McClaren, whose election to
the presidency of the Ajax Rubber Co.,
Inc., was announced in our last issue,
is widely known throughout the tire
and automobile industries. For a
H. L. McCLAREN
Just Elected President of Ajax Rubber Co., Inc.
number of years he has been president
of the Racine Rubber Co., Racine,
Wis., and, over a period of years, was
president of the Mitchell Motors Co.,
of the same city. He remains at the
head of Racine Rubber Co., that or-
ganization and the Ajax Rubber Co.
being affiliated institutions. Other
new officers elected were Stuart Web-
ster, vice-president, and F. E. Dayton,
secretary. Mr. Webster is also treas-
urer of the Racine Rubber Co. Mr.
Dayton, the newly elected secretary,
has been general sales manager of the
Ajax Rubber Co. Horace DeLisser,
chairman of the board of directors of
the Ajax Rubber Co., was re-elected.
Louis C. Detribats and L. T. Vance
were re-elected vice-presidents, and
Harold W. Stimpson was re-elected
treasurer.
George Batten Co. Head Dies.
George Batten, president of the
George Batten Co., Inc., died on the
16th of February, according to the an-
nouncement recently made by the
company.
\.de
».nd
¥lja\oty Cossif
Bradfield Resigns from King Co.
Following the announcement of the
resignations of Vice-President and
(ieneral Manager T. E. A. Barthel and
Chief Engineer T. P. Chase, of the
King Motor Car Co., comes a state-
ment that H. C. Bradfield, the field
representative of the company, has
voluntarily resigned. Bradfield's duties
will be taken over by Vice-President
W. D. Xesbitt, with headquarters in
Xew York, .and Robert Walsh, form-
erly with Maxwell and Briscoe, who
joins the company as assistant to the
sales manager.
* * *
Bowman is Acason General Manager.
J. F. Bowman has been elected vice-
president and general manager of the
Acason Motor Truck Co. He was
formerly vice-president and sales
director for the company and before
joining the Acason company was sales
manager of the Federal Motor Truck
Co. H. A. Conlan, also formerly con-
nected with the Federal company, has
been appointed sales manager of the
company.
♦ * *
Selling Mohawk Tires for 20 Years.
M. E. Mason, sales manager of the
Mohawk Rubber Co., Akron, Ohio, has
just completed his twentieth year in
the sales end of the tire business.
M. E. MASON
Sales Manoger Mohawk Rubber Co., Akron, 0.
Vreeland Heads Abbot-Downing.
The Abbot-Downing Truck & Body
Co. has been incorporated to absorl)
the Abbot & Downing Co. of Con-
cord, N. H., and greatly increi^e the
output of Concord trucks, Concord
E. E. VREELAND
Pres. and Gen. Mgr. Abbott-Downing Truck &
Body Co., Concord, N. H.
bodies, Concord wagons and other
products. E. E. Vreeland becomes
the new president and general man-
ager. Mr. Vreeland has been asso-
ciated with the Fulton Motor Truck
Co. for the past two years, was in-
strumental v\ financing that company
and was its treasurer and advertising
manager until he resigned to become
the active head of the new Abbot-
Downing Co. He is also treasurer of
John Opitz, Inc., manufacturing chem-
ists; a director of the Fulton Co.:
president of the E. E. Vreeland, Ad-
vertising, Inc., and president of the
Vreeland Advertising Press of Xew
York. Concord trucks in 1, l}/^ and
2, 2j/2-ton models were designed about
two years ago and placed upon the
market. A Syi-ton model is in prepar-
ation and a 5-ton model will complete
the line. Until the present. Concord
Trucks had been sold exclusively re-
tail to an established trade. Under
this reorganization, the company
enters the field of motordom in a
wholesale way. For the first time its
product is available to the automobile
dealers of Ameri^ and export trade.
Digitized by V^nOOQ
March 15. 1918 MOTOR WEST Page 29
n DDimnniniq PQ PQHT AMERICAN INDUSTRIES anmrinnif nl
|!u
Dealers Wanted
Our Nation-wide advertising campaign is producing thousands of
inquiries, which must be referred to local dealers near the inquirer.
We need at once in many cities of 10,000 or more population:
The Leading Auto Top Maker
The Leading Auto Body Upholsterer
The Leading Auto Refinishing Concern
The Leading Auto Accessories Dealer
The Leading Boot Maker and Repairer
to supply the inquirers who answer our advertisements of
Rayntite Fabrikoid Top Material
Fabrikoid Motor Quality Upholstery
Fabrikoid Marine Special
Fabrikoid Truck Special
Harrison Auto Enamel
Harrison Marine Paints and Varnishes
Py-ra-lin Transparent Curtain Windows
Pontoklene Tar Remover and Cleaner
Du Pont Leather Renovator
Du Pont Outdoor Brass Lacquer
To insure quick action, please give us the following information:
Do you buy through a jobber? State whom and where.
If you buy direct and are not rated, give bank and commercial refer-
ences.
State nature of your business and line which interests you.
If we refer to you all inquiries from your vicinity, will you do your
best to sell them our product?.
If you are not a "live wire" and prepared to handle business with push
and enterprise, please do not answer this advertisement.
Sales Promotion Division
DU PONT, WILMINGTON, DELAWARE
! """"T rrrrrir nnn ••riir.iH-ini-.nnnn. ..■■ii-ini-Hi / Wi 111111^ ^ ^11
oiiiiaaoim^^^^^^^^^^ U iBrji™^^
Mention "Motor West," Please, When Writing to the Advertiser
iliilli
o
Page 30
MOTOR
WEST
March 15, 1918
Caldwell Asst. Adv. Mgr. Ajax Rubber.
Klmer E. Caldwell has been ap-
pointed assistant advertising manag^er
of Ajax Rubber Co., New Y'ork City.
Mr. Caldwell has already taken over
the duties of his new position. He
assists Charles K. Collins, advertising
manager. Mr. Caldwell has been as-
sistant advertising manager of the
Michelin Tire Co., and prior to that he
acted for the Willys-Overland Co.. as
advertising manager of the Canadian
branch at Toronto. His work will be
confined principally to the dealer divi-
sion of the Ajax Rubber Company.
« « «
Republic Heads Form Tractor Co.
The R. & P. Tractor Co.. Alma,
Mich., has been formed by men closely
associated with the management and
ownership of the Republic Motor
Truck Co. of the same city. Starting
with $5,000 capital, the company will
turn out a tractor of a design follow-
ing the ideas of F. W. Ruggles, presi-
dent of the Republic Company, and
Channing Parsons.
« « ♦
F. W. D. Doubles Capital.
The Four Wheel Drive Auto Co.,
of Cliftonville, Wis., has again doubled
its capital stock, from $1,000,000 to
$2,000,000. A stock dividend of 50 per
cent has been declared. At the same
time J. D. Cotton has been elected a
member of the company's board of
directors.
♦ * *
Ross Joins U. S. Truck.
H. M. Ross has been made district
manager, with headquarters in Chi-
cago, for the United States Motor
Truck Co., of Covington, Ky. Ross
is a pioneer in the industry and has
been connected in turn with the
White, Federal and 1. H. C. trucks.
General Motors to Buy Chevrolet.
Accompanying the announcement
that the Chevrolet Motor Co. is to be
purchased by the (ieneral Motors
Corp.. is the report that the DuPont
interests have secured a substantial in-
terest in the (jeneral Motors Corp.
The connections between the DuPont
and (ieneral Motors interests became
close in October. 1915. when Pierre S.
DuPont and L..(i. Kaufman, president
of a bank in which the DuPonts are
large stockholders, entered the General
Motors board of directors. The en-
trance of the DuPonts brings with it
the plan to increase the General
Motors stock from $102,000,000 to
$200,000,000. which will cover the pur-
chase of the Chevrolet Co. The effect
of the purchase will be to make the
Chevrolet a division or department of
the General Motors instead of a
separate company.
4c 4c 4c
Whitaker Promotes Acason Sales.
Donald F. Whittaker, former sales
manager of the Detroit Truck Co., has
been appointed advertising manager
and sales promotion manager for the
Acason Motor Truck Co., Detroit. Be-
fore his connection with the Detroit
Truck Co. he acted as assistant adver-
tising manager and promoter of sales
work for the Federal Motor Truck Co.
>|c >|c *
Bernhardt Doing His Bit.
H. O. Bernhardt, formerly produc-
tion manager of the Harroun Motors
Corp., under whose supervision the
Harroun plants at Wayne were plan-
ned, erected and equipped, is now a
major of the Central Bureau Supervi-
sion Section on an important Govern-
ment assignment connected with the
production of a large variety of Gov-
ernment orders.
Maxwell Prices Increased.
Announcement has been made by
the Maxwell Motor Co. of an increase
in prices which became effective Mar.
1st. The revised schedule shows an
addition of $80 to the present price of
all passenger cars and one of $100 to
that of the Maxwell truck. This action
has been made necessary- by the in-
creased cost of doing business and
curtailed production — due to shortage
of materials, rising cost of labor and
the increased cost of distribution due
to transportation difficulties. The new
Maxwell prices are as follows : Tour-
ing car. $825; roadster, $825: truck
(chassis), $1085; sedan, $1275; six-
passenger town car. $1275 (wire
wheels); $1175 (artillery type wheels,
wood); all-weather top, $935.
♦ ♦ *
Supervises Harroun Materials.
Production Manager John E. Gar-
lent, of the Harroun Motors Corpora-
tion, announces the promotion of W.
F. Tompkins to the position of super-
visor of materials. Mr. Tompkins has
been serving as assistant purchasing
agent of the Harroun Co. since its
original organization.
« ♦ «
Oakland Models Advanced $60.
A $60 increase in the price of all
models has been announced by the
Oakland Motor Car Co., Flint. Mich.
The new prices, which went into effect
on March 1, are as follows; Town car.
$2000; unit body sedan, $1550; unit
body coupe, $1550; convertible sedan,
$1250; roadster coupe, $1210; five-
passenger touring car, $1050; and
three-passenger roadster, $1050. The
soaring cost of labor and raw mate-
rials is responsible for the slight in-
crease in Oakland prices, according to
the officials of the company.
(}KTTIN(} HUTCK CAUS FROM THE FLINT, MICH., FACTORY AS IT USED TO BE — AND AS IT IS NOW.
I.nRt Summor it waM no iinroniinon Hijfht to k<m« huge trainloads of Buick cars, coiisijfned to thp Howard Automobile Co., coming into the Sail
Lak*' ynnis- -spoak it in a wliiMpor 1- — in coal cars. P^ach coal car carried throe Buicks, two on the floor of the car and one superimposed on tbf
others. Kroquently no fewer than tifty huife coal cars in a sinfcle train rolled into the Southern California metropolis, carryinif a total of 150
HuiokH. Now the Howard Co. ronhidetH itiself lucky if they can now and then get a train of flat cars, loaded with the precious Bnicks. But
hotter times aro coming, and doliverioH are becominjr more frequent. In the large picture are shown the Buick-laden eoal cars, which we h«v*
no hesit.tncy in publiHhinif. now that heatlesR Mondays are a thing of the past. In the insert is shown a loaded train of flat cars comiBf intn
the yards. ""^ "
Digitized by
Google
March 15. 1918 MOTOR WEST Page 31
ONE of the strongest factors for extra meas-
ure of tire mileage is the protection ^iyen
the casing ty the enduring liveliness of the
Firestone Red Inner Tube. It is built, layer on
layer, by the laminating process, into one integral
unit of endurance against heat and ^rind. This
tube means for the man who sells it, the lasting
economy and lon^-time dividends of ^ood will.
Firestone Red Tubes sell best because they serve best.
The prices are eye-openers on all the Firestone values.
The facts will be plain to any motorist who buys Tire
Accessories. IF a Firestone Tube, "which anvbodv can
Digitized by
Mention "Motor West." Ph-nsf. When Writinjr to the Advfrtiser
Google
Page 32
MOTOR WEST
March 15. 1918
Truxton-Reddcn Merger Dropped.
Plans for the merging of the Com-
mercial Car Unit Co. and the Redden
Motor Truck Co. have been definitely
dropped after having been in suspense
for several months. It was finally de-
cided that it was only the patents held
by the two companies which would
make the merger possible and that
even then the combination would hard-
ly be mutually profitable to the two
companies. The Commercial Car Unit
Co., however, became a licensee under
the Cook patents when the negotia-
tions were dropped, under which it will
produce Truxton units from its Phila-
delphia plant.
« ♦ «
Jordan Capital Now Half-Million.
A 50 per cent increase in the pro-
duction of Jordan motor cars, made
possible by the immediate addition of
$200,000 to the capital, and the placing
of Jordan stock on a definite paying
basis is part of a plan announced at a
meeting of the board of directors fol-
lowing the annual stockholders' meet-
ing held in Cleveland. During the
past year Jordan did a business of ap-
proximately $3,000,000 on a working
capital of $300,000, producing and sell-
ing more than 2,000 Jordan cars. In
the last quarter of 1917 Jordan earn-
ings amounted to 16.7 per cent on the
capital, which is equivalent to 66.8
per cent for the year. The new plan
provides for the sale of $200,000 of
preferred stock now in the treasury,
with one-half share of common stock
given as a bonus with each share of
preferred. This stock will be fully
paid and non-assessable. The pre-
ferred stock now held by the original
stockholders, together with the new
preferred issue, will be placed on a 7
per cent annual dividend basis, to be
paid quarterly. The new issue will
first be formally offered to the present
stockholders who may subscribe pro-
rata to their present holdings. In the
event that the issue is not all taken by
them it will be then available to new
subscribers. Control of the Jordan
company remains in the hands of Mr.
Jordan and his working associates.
](c ♦ «
More Work for Bates, of Rayfield.
Enos A. Bates, for many years ad-
vertising manager of Findeisen &
Kropf, manufacturers of the Rayfield
carburetor, will in future direct the
advertising and sales departments of
the company. It was Mr. Bates who
first realized the merits of the Ray-
field and induced his employers to en-
ter into its manufacture in a big way.
Now this carburetor has a world-wide
reputation for excellence, almost
wholly through Mr. Bates' efforts.
♦ ♦ ♦
Siegfried is King Manager.
J. Ben Siegfried, assistant general
manager of the King Motor Car Co.,
Detroit, has been appointed general
manager of the company. He was
formerly manager of production. Wil-
liam B. Nesbitt of New York has been
elected vice-president, succeeding T. E.
A. Barthel, resigned.
now WALTKK E. FLANDERS CARKIEn INDrSTKYS MESSAGE TO 100.000.000 PEOPLE.
ThiH iH ono of th«' Rorios of ChiiliiUTS cnrtoons ilovisod by Walter E. Chalmers to secure the
Hfitlon""* eiulorsenient of the automobile industry. This s«'rii's were furnished gratis to many of
tb»' b'ndint; papers of the country, atid attraeted wide attention. They were drawn by Christy
\\ aluh. a pr«»duct of the Paeirtc Const, and th«'rf is a puneh in every one.
Republic Truck Prices Increased.
The Republic Motor Truck Co.,
Alma, Mich., has made a general in-
crease in the prices of its trucks. The
.>4-ton Republic truck has been in-
creased from $895 to $995; 1-ton from
$1,195 to $1,295; IJ^-ton from $1,550
to $1,650; 2-ton from $1,885 to $1,975;
3>^-ton from $2,750 to $2,950; and 5-
ton from $4,250 to $4,500.
♦ ♦ ♦
A Correction on Dimensions.
An easily apparent error of dimen-
sions appeared in the March 1 issue of
"Motor West" in the body of the
article headed "Camelford Extension
for Ford Cars," page 18. Here the
body of the Camelford Extension was
given the microscopic proportions of
9 inches. This of course should have
read 9 feet. The Camelford Extension
is distributed on the Coast by the
Goldman Auto Co., of 1010-20 Folsom
St , San Francisco. Cal.
♦ « «
Welch Western Mgr. Fruehauf Trailer.
H. C. Fruehauf, general manager of
the Fruehauf Trailer Co., of Detroit,
announces the appointment of J.
Welch as Western manager with head-
quarters in Kansas City. Mr. Welch,
who is one of the pioneer and best
known automobile salesmen in Amer-
ica, decided to forsake the passenger
car business and identify himself with
the trailer industry because he believes
that trailers will be important factors
in solving the transportation problem.
Mr. Welch was formerly associated
with the Abbott Motor Co., Cleveland,
and the Inter-State Automobile Co.,
Muncie, Ind.
Hi Hi *
Vinton Heads National Advertising.
- Following the resignation of Lucius
S. French, who is now a first lieuten-
ant in the motor equipment section of
the Ordnance Department, A. E. Vin-
ton has been made advertising mana-
ger of the National Motor Car and
Vehicle Corporation, of Indianapolis.
For more than eight years, Vinton has
been in the sales department, where!
he was in charge of National's export
trade, and back in 1910 and 1911,|
when National cars were prominent
in the road racing world, served in
his present capacity as director of ad-
vertising. He retains his position a$
export sales manager.
♦ * *
Maibohm Motors Annual Statement.
The Maibohm Motors Co., of Ra-
cine, Wis., manufacturer of the Mai-*
bohm car, has issued an annual report
which shows substantial progress ifl
the nine months elapsed since th^
company became a Maine corporation
April 1, 1917. The company haj
$15,832 cash on hand, outstandinj
drafts on cars and accounts and note
receivable, $18,584: inventories, $(j7.«
281, and deferred to operation. $l7Ji,
225.39. Total assets and liabilities ol
the company stand identically a;
$434,589. The company's capital stod
issued and outstanding totals $417.71(
and the surplus amounts to $1234
Digitized by
March 15. 1918
MOTOR WEST
Page 33
DC
DCZ3CZ3C
•• TftEj •••
Williams Spotlight
Afodel A, 6-inch Reflector
Model B, 7-inch Reflector
$9.00
10.00
Rear Viap of Williams Spotlight
QC
Both models have regulating device integral with
bracket which limits the vertical movement of the lamp,
thus complying with the lighting laws.
Detachable for Trouble Lamp or for lighting camp at
night The lamp handle contains the "off" and **on"
dust-proof and water-proof switch which is conveniently
located at the rear of the lamp.
Wa Ball through jobhara only, and are
represented ^n the Pacific Slope by
HUGHSON & MERTON, Inc.
SAN FRANCISCO
BRANCHES IN LOS ANGELES AND PORTLAND
MANUFACTURED BY
WILLIAMS MFG. CO.
310 North Flower Street
SANTA ANA, CAL. Detail of Adjustable Control Feature of IVilliams Spotlight
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GARAGE MEN, DO YOU USE
GEARS?
We carry in stock Gears for 150 makes of Automobiles
at prices from 10 to 40% saving. Writefor our catalog.
AUTO GEAR & PARTS CO.
1214 South Hope Street Los Angeles^ CaL
-1 - ^' ^1 C— If— I I ■■ I f—
Mention "Motor West," Please, When Writing to the Advertiser
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MOTOR WEST
March 15. 1918
JJew Jhings in the
Accessories peld
THBEE MODELS OF FLECHTEB
CABBUBETOBS.
The Flechter carburetor manufar-tured
by L. V. Flechter & (o., in their new
mammoth factory, 192-200 Jafksrm Ave.,
Long Inland <'ity, N. V'., combines sim-
plicity of coDstructioD, unusual fuel
economy, with reliability of operation.
Complicated adjustments that can only
be set by an expert have been eliminated.
A fixed nozzle or spray is employed.
The orifice of this jet is calculated for
the size of the carburetor and tyi>e of
motor on which it is to be employed, the
only adjustment necessary being to the
air , supply. Flechter carburetors are
manufactured in single- and double-jet
types, adjustments being provided for
low and high speed. Both act directly on
the amount of air admitted. These ad-
justments are place<l on top of the car-
buretor where they are directly accessi-
ble, and as they lock at any point they
are set, are not affected by vibration or
jolting.
The fuel jets employed in the Flechter
carburetors are of the atomizing spray
type. The suction from the motor draws
the gasoline through the opening in the
form of a fine mist.
The body of the carburetor is a bronze
casting. An annular type of float is em-
ployed, made of spun brass anti copper
plated. The connection between the fuel
inlet valve and the annular float consists
of a forked lever resting on tlie float by
reason of its weight not being attached.
The mixing chamber of the carburetor
consists of a V^enturi tube sjiecially con-
structed. The throttle valve is of oval
section with beveled edges so that the
fuel supply can be regulated at will.
Instead of the usual set screws and
stops ordinarily provided for limiting the
opening of the throttle lever, two small
screws are tai>ped into the lever arm it
self. To provide quick and sensitive re
sponse to the throttle when accelerating,
the auxiliary air valve is of unusually
liberal diameter.
('ontrol of the Ji mount of air admitted
by the auxiliary air valve is effected by
increasing or decreasing the compression
of the low speed and the highspeed
springs, wiiich constitute the only adjust
ment on the Flechter carburetor. Both
these are placed concentrically on top of
the auxiliary air valve.
In addition to the top an<l side outlet
models for all makes of cirs and trucks,
the Flechter <'o. manufactures a special
model for Fords, known as the Trident.
This model is made with a single jet.
THE S ft M SPOT-LITE DE LUXE.
President James R. Shirreffs, of the S &
M Lamp Co., Los Angeles, has called the
attention of ** Motor West" to what he
calls **the pride of the 8 & M line"— the
No. 90, Spot-Lite De Luxe. This leader
of a celebrated line is noted for the in-
tense brilliancy of its concentrated ray,
which cuts far into the darkness — 3600
feet — yet the depth of its parabolic re-
S & M SPOT LITE DE LUXE.
Sector insures a generous field of illumi-
nation. It is richly finished in nickel and
black enamel, and harmonizes with the
most expensive and finely-finished car —
hence its name, De Luxe.
The press-button switch is placed just
where the thumb naturally falls, and a
[»ush of the thumb throws the light on or
off. The regulating bracket, which feat-
ures all S & M lamps, was specially de-
signed to make it conform with the law
regarding spotlights, and it is claimed that
it is ini[)ossible to break the law or dazzle
another tlriver. The Periscope, a rear-
vision mirror, flawlessly ground and pol-
ished, is in keeping with the rest of the
lamp, which gives a touch of distinction
to any car to which it is attached. The
diameter of the reflector is 7VO inches, and
the lamj) is listed at $12.50, with an addi-
tional charge of $1.50 when the Peris
cope is attached.
COBK INSEBT TBANSMI8SI09 LIK-
INOS STOP FOBD CHATTEB.
The Ford low-speed clutch, revere :in.i
service brake action is dependent iiT"»n
contracting bands, which must be lint*. I
with some sort of fabric to make tn^m
efl^cient. After a short period of a>ai£e.
ordinary linings become hard and 2la^>*v
surfaced, due to the great amount of fri..*
tion and pressure imposed u[>oh th^m.
plus the continuous bath of oil present in
the planetary transmission. The lining
loses its resiliency and frietional surt'a.-e
and acts ^s would a metallic linioij up^-n
the transmission drum proper. To s^vure
the little braking or transmission virtue
the ordinary lining retains after brit»f
service, requires strenuous pressure on
THREE TYPES FLECHTER CARBURETORS— TOP OUTLET. SIDE OUTLET. FORD TRIDENT.
CORK INSERT LININGS, AND HOW THEY
OPERATE.
the pedal. The engagement is intermit
tent and jerky, caused by one hard,
nearly-metallic surface engaging with an-
other metallic surface.
A great deal of the noise and vibration
in the Ford ear is caused by slipping and
grabbing in the transmission, due to in
efficient lining. The " chattering,'* which
is always in evidence when the brake ir^
used, is directly traceable to the poor
braking qualities of the ordinary lining.
Cork Insert Linings get away from thi>
by the use of cork. Into highest grade
transmission fabric, itself of very hi^h
frietional value, discs of cork are inserted
at regular intervals. With cork making
the initial engagements all the jumping
and jerking is eliminated and much addi
tional life is given to the lining.
The Advance Automobile Accessories
Corporation, 56 E. Randolph St., Chicago,
makers of Cork Insert Transmission Lin-
ings, report a tremendous increase in 191S
sales over those of 1917. Practically all
the recognized jobbers carry both Ford
Transmission Linings and Ford Fan Belt?,
and are rapidly taking up the sale of
Cork Insert Brake Lining for big cars.
Leo Stein, 214 Kohl Bldg., San Francisco,
is manager of Paet^c Coast sades.
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March 15. 1918
MOTOR WEST
Page 35
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EVERYTH I NG
"I ■ 1^ »" IN PI ■ II ID
AUTOMOBILE TRIMMINGS
AUTOMOBILE AND TRUCK BODY HARDWARE
WHEELS AND WHEEL MATERIALS
SPRINGS AND SPRING STEELS
HEAVY HARDWARE
STEEL
SCOVEL IRON STORE CO.
SAN FRANCISCO
7S4-6-8 Howard Street
LOS ANGELES
1401-3-S-7 Main Street
Oc
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HERZ F
''Boafie Mei
UiW OFFICES
FBEBLE, McAULAY ft MEIOS
FIBST NAT'L BANK BLDO.,
NOBTH YAKIMA. WASH.
E. B. Preble
Geo. F. McAulay
Leonard O. Meigs
Herz & Co..
245 W. 55th St., Xew York.
Gentlemen: I own a 4-cyI.
7-passenger, 1914 model, 45
h.p. White automobile which
has been in continuous opera-
tion since it was turned out of
the factory and which still has
in it a set of Hen Plugs that
came in the machine. I expect
to run the car another ten years
and realizing that an accident
may happen to the plugs any
time. I wanl to have a couple
of your plugs on hand for use
in emergencies. I tried to buy
them at a local dealer's and
was told that they were no
longer obtainable in this coun-
try, and it was only while read-
ing the "Literary Digest" to-
day that I ran across your ad-
vertisement.
I would like you to send me
a couple of the plugs to fit the
car above mentioned, sending
me a bill for the same. I will
remit promptly upon receipt of
them.
Yours very truly,
(Signed) LEONARD O. MEIGS.
1
HERZ & CO.. 245 W
I
Mention "Motor We»t," Pl«ue, WImh Writint to the Adrertiaer
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MOTOR WEST
March 15. 1918
MAKES MOTOB TOUBINQ AND
CAMPING A PLEASURE.
One of the most recent inventions de-
signed to add pleasure to motor touring
and camping is the Musso Auto Home
Camp Bed, manufactured by F. G. Musso,
MUSSO CAMP BED ON THE ROAD AND
READY FOR THE NIGHT.
70 East JSan Carlos street, San Jose, Cal.
This outfit consists of a convertible Com-
bination, providing a tent, double bed
(with a feather mattress quilted in sec-
tions), and a private wardrobe dressing
room which has hooks upon which to hang
clothing and pockets for the accommoda-
tion of sundries. The side curtains may
be lifted back, thus insuring adequate
ventilation from all sides; mosquito cur-
tains are also provided.
The entire outfit rolls quickly and eas-
ily into a small, compact roll, which may
be carried on the running board or in the
tonneau of any automobile. Being en-
tirely independent of the car, the motor-
ist may park his car in one place and
make his camp wherever he desires. The
outfit also makes an ideal sleeping porch
and can be set up in the back yard or
the garden of city homes and used for
outdoor sleeping accommodations in warm
weather.
THIEF-PROOF LOCK ON VINCENT
STEERING WHEELS.
The Vincent Clear-Room Steering WTieel
Co., Detroit, has incorporated in its later
models an absolutely thief-proof lock
which guarantees the owner against theft
of his car. The lock is constructed of
nickel steel, as is the hub of the wheel,
and prevents the wheel being removed
from the steering column, without the use
of the proper key, so that another wheel
cannot be substituted in its place, as is
sometimes done by car thieves.
The Vincent company claims that its
clear-room steering wheels afford the driver
more clearance than any other adjustable
steering wheel made, and that it absolutely
will not stick, wear or rattle. The wheel
presents exceptionally trim lines and adds
to the appearance of any car upon which
it is applied. A large production of these
wheels is planned for the coming season,
as the demand for this is increasing rapidly.
Adjustable wheels as a rule tilt either
up or down but not in both directions,
'hereas the Vincent company's Model
L" wheel tilts either up or down with
|ual facility.
The standard lock shows perfect con-
struction, being made of non-drillable
steel, is non-breakable and prevents re-
moval of the wheel from the steering
shaft — it is a real car insurance.
When the lock is released the wheel
turns freely on the steering shaft and the
car cannot be steered or controlled by any
one who does not possess the proper key
to operate the lock.
The hub bushings are interchangeable
to fit all makes of cars and this feature
enables the jobber and dealer to supply
any requirement with a modest stock of
wheels on hand.
The bushing is selected and supplied
with the wheel for the make of car for
which it is required; a decided advantage
over any other make of wheel on the
market.
Vincent wheels are supplied either for
cars where the spark and throttle control
levers are over the wheel or where they
are under the wheel, and a special Ford
wheel is included in the line. They pro-
vide more clearance than any other wheel.
Jobbers and dealers will find the Vin-
cent line of steering wheels a quick-sell-
ing and very profitable accessory and the
makers back up the trade with national
advertising and helps. A campaign for
Pacific Coast jobbers and dealers is now
being planned for in ** Motor West.*'
TO REMOVE CARBON FROM CYLIN-
DERS.
A valuable repair adjunct, for mechani-
cally removing carbon from cylinders, is
the Flexible Carbon Scraper. This con-
sists of a set of three tools made of spring
steel wire, highly flexible, by means of
which it is easy to reach all parts of the
combustion chamber through the valve-
cap openings. In overhead valve motors
it may be reached through the spark plug
SET OF FLEXIBLE CARBON SCRAPERS.
openings. This obviates necessity for tak-
ing the engine down for thorough carbon
removal and accomplishes a great saving
in time. The especial flexibility of the
tool is due to its being formed of six
spring steel wires that easily conform to
the shape of the surface to be scraped,
and clean a path the entire width of the
tool. The patentees and manufacturers
are the Flexible Carbon Scraper Co., 1421
W. Washington St., Los Angeles, Cal.
LAWCO RIM TOOL REMOVES RIM
IN 15 SECONDS.
The Lawco Rim Tool makes it possible
for a mechanic to remove a rim in L5
seconds, while a woman or child can
easily remove it in a minute's time. The
merits of the Lawco Kim Tool become
striking when it is remembered that
hitherto this task has required from fif-
teen minutes to two hours' time, all de-
pending on the skill and ingenunity of the
man doing the work. This i-im wrench
consists simply of a set of claws which
can be hooked over a rim and contracted
by a simple motion of the lever. The lever
locks the tool automatically and holds the
contraction, leaving both of the workers
hands free to remove the loose tire. After
the tire has been repaired it can be put
back on again while the rim is still in the
grip of the tool. To latch the rim at the
split, the tool is then released and placed
inside the rim and a reverse movement
of the lever expands the rim enough to
oause the ends to meet and permit latching.
The three movements of breaking, con-
tracting and latching cover all necessart-
operations. The tool is claimed to work
equally well on every one of the fifty or
RIM REMOVAL IS EASY WITH LAWCO
TOOL.
more types of rim now in exisitence. The
Lawco Rim Tool is sold for $3.50 and i»
manufactured by the F. H. Lawson Co.,
Cincinnati, O.
NEW ERA WHEEL CARRTKR FOE
DEMOUNTABLE WHEELa
New Era " Better '' Wheel Carriers are
a response to a large and growing demand
manifested by Ford owners for wire and
demountable wire wheel equipment upon
their cars. The construction of this car-
rier is of steel throughout, making it
strong enough to carry several times the
required weight with absolutely no vibra
tion. It attaches to the rear spring clip**
on the car through the tightening of only
four nuts. Accompanying the carrier is a
lamp extension designed to bring the
lamp out over the rear fender. A hole in
the hub bolt is provided for locking the
wheel to the carrier. The carriers are or
dered by number and are sold in size<
making them adaptable to Pasco, Hayes,
.NEW ERA "BETTER" WHEEL CARRIER.
Houk and Frayer-Miller wire wheels and
Minute and Simplicity demountable
wooden wheels. The uniform price is $5.
to which ten per cent is added west of
Denver. Manufactured by the New Em
Spring & Specialty Co., Grand Kapidj^
Mich.
MOTOR WEST reaches a larger percent-
age of dealers than any other antomobfle
publication circulated on the PACIFIC
CDAST.
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March 15. 1918
MOTOR WEST
Page 37
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CONSERVATION
Get the full output of your engine, de-
velop its maximum power and don't con-
tribute to the waste of gasoline.
Avoid inefficient, weak ignition systems
which cause waste; Bosch Magneto Ig-
nition is effective, reliable ignition.
Correspondence Invited.
Bosch Magneto Co. - - New York
Coast Branch: 1324 Van Nasa Aw9^ San Ftrandaco
Com! Dfatribvton: E. A. FMitli«rsloB«, Los Abs^Im
Ballon A Wright. PortUad and S«attU
Kimball - UpaoB Co., Sacramoato
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PISTON SERVICE
Light Weight, Any Make
Cut Iron Pistoof
Are the BEST by TEST
FINISHED
SEMI-FINISHED
or ROUGH
LARGEST PRODUCERS IN THE WEST
W. H. JAHNS AUTO MACHINE WORKS
908-912 West Pico St. Los Angeles, Cal.
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HOTEL ST. FRANCIS SanFrai»ci«co
Cmntmr of thm Ciiy'a Lifm and Color
EUROPEAN PLAN FROM S2.00
Management - James Woods
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MOTOR WEST
March 15. 1918
/
The Most
Remarkable
Top Material
Yet Produced
DrIDeK with its leather finish will
not chafe, crack or blister— and holds
its color right through to the cloth
lining.
A DrIDEIC Top is a credit to any car
Special DrIDeK Colors
Battleship Gray
Maroon, Olive Green
Tans, Brown
Olive-Drab, Khaki
Send for samples and prices — today
L. J. Mutty Co.
Boston, Mass.
\
Mom ion '"Motor W«*s(," Please,
Los Angeles, Cal. — The Union Seat Co. of America,
formed to manufacture seats for automobiles and other
vehicles, has been authorized by the state corporation
commissioner to issue 15,000 shares of common stock to
C. M. Webb in exchange for a license and exclusive right
on certain patents and inventions on vehicle seats: al^n
to sell to the public 1500 preferred shares.
♦ ♦ *
Long Beach, Cal. — The Broadway Garage has taken
the Franklin car agency. — A. E. Evans & Co.. Packard.
Paige and Reo dealers! have extended their territory to
include Orange, (harden Grove, Balboa, and Newport
Beach. — Crenshaw & Elder have taken the Xash Six
agencv.
♦ ♦ ♦
Pasadena, Cal. — Goddell & Mead have taken over th^
Chevrolet agency.
♦ « «
Madera, Cal. — The D St. (larage. formerly the Mari-
posa Big Tree Garage has been bought by S. Brunner.
♦ ♦ ♦
Santa Rosa, Cal. — M. A. LeBrun, Grant dealer, has added
the Premier car agency.
♦ ♦ ♦
San Bernardino, Cal. — H. E. Bowen and E. E. Ettleson
have taken over the Studebaker agency here from R. B.
Devoe.
♦ ♦ ♦
Colusa, Cal. — Ralph S. Waidler has taken the Stude-
baker agency.
4c * ♦
Chico, Cal. — \V. S. Peace has been appointed manager
of the local branch of the DuBroy Motor Co.. San Fran-
cisco, selling Mitchell and Saxon cars.
« « *
Bakersfield, Cal. — The Signal and Stewart truck agencies
have been added by Harris Bros.. Kern county dealers
for Jordan and Cirant cars.
♦ ♦ ♦
Santa Rosa, Cal. — P. J. Faletti has taken the Oldsmo-
bile agency here.
« * «
Fresno, Cal. — The Howden-Butler Co. has been incor-
porated for $200,000 in capital stock, of which 500 out of
2,000 shares have been taken by the incorporators, Charie^
(j. Bonner. Ralph H. Butler, J. (j. Howden. Marie W
Bonner and Chris Skow. •
« ♦ «
Porterville, Cal. — John L. Hazen has taken the Buick
agency.
♦ * ♦
Spokane, Wash.— \V. \V. Trumbull, of the Spokant
Auto Co., has let a contract for the erection of a ne«
building, to be located at \V820 Second Ave, and to co?'
$8.000. — The Chevrolet Motor Co. branch has opened ar
office and parts stock room at \V920-22 Second Ave. to*
wholesale business.
» ♦ ♦
Seattle, Wash. — The Used Car Emporium has beci
oi)encd at Twelfth Ave. and E. Pine St.. by E. V. Recve^
and W. I*'. Costello. — The Bardshar Motor Co. has oc
cupied its new tvvo-stor>' building, with 18.0(X) square fee:
of floor space, on Twelfth Ave. near Pine St.
« * *
Portland, Ore. — Ballou & Wright have been appointe
distributors of Gray & Davis starting systems for Foni
cars. — A. C. Stevens, Winton and Haynes dealer, and Le^
L. Gilbert, Elgin and Harroun dealer, have moved i^irn
new quarters at 531 Washington St., which they will oc-
cupy jointly.
Wht^n Writing to the AdvertisOigitiZGCl by ^
Google
March 15. 1918
MOTOR WEST
Page 39
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**Bx(6e" Batteries
DISTRIBUTORS
We Repair all makes of Batteries, Generators,
Coils, Magnetos and Starters
PROMPT ATTENTION GIVEN TO COUNTRY TRADE
Harry W. Harrison
F^S971 831 LOS ANGELES ST. Main 6S82
]P
OLYMPIATVJ
One Hundred Percent Car
4-CyUn
f. o.
IVrile for dealer proposition
OLYMPIAN MOTORS COMPANY, PontUc. Mich.
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■-'"•CAMBRIA SPRING CO. '«»
Incorporated
-WE SAVE YOU MONEY-
Wheels end Rime
Tire Racks and Platforms
All Ifakee in Stock L
Wholesale and Retail
J AUTO AND TRUCK SPRINGS
Demouiitable Rims Sold suid Applied
Spiinc Steel Bumpers
SPRINGS REPAIRED, FORCINGS AND FRAMES STRAIGHTENED
Factory: 913-921 So. Ssntee St., Los AngsUs, CmL
Office: 916-918 So. Los Angsles Street
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No motor car equipment is complete
without a can of
CARBONCIDE
The perfect Carbon Remover. Non-injurious to
metals, non-corrosive and no mechanical adjust- r
J ment of the carburetor required to use. Free- L
dom from carbon, more mileage and a better
J running engine insured. Truck owners especi- [
ally will find CARBONCIDE an immense
advantage.
CARBONCIDE MFQ. CO. OF CAL.
700 POLK STRKKT SAN FRANCI800, OAL.
5«e aa at Booth 120 at thm AutomohiU Show
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PAT. NOV. Zl 191C
DOUBLE SEAL PISTON RINGS
FOR ALL
Automobile and Stationary Engines
NEW LOCATION
DOUBLE SEAL RING CO.
1 124 Polk Street San Francisco
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Mohawk Quality Tires
Mohawk "Quality" Tires are worthy of the ex-
clusive efforts of the best dealers in each town. The
best tire and the best dealer to handle it is our aim.
The Mohawk Rubber Co.
AKRON, OHIO
1436 Van Ness Ave. San Francisco, Calif.
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Decorations that Last [
Palms, Vines
Hanging Baskets, Etc. L
s
FLAGS
AU Kinds, Any Size L
:
Pipnf Michi Diciritius
DECORATIVE MFG. CO.
ni . II
II
Sales Booms f
348-350 HAYES ST.
Factory
349-353 OBOVE ST.
San Francisco
INTER-STATE
The best light car on the market today.
Economical in every way, and tremen-
dous Power. Once an Inter-State owner
always an Inter-State owner.
WRIGHT MOTOR CAR CO.
1001 SOUTH HOPE ST.
AS772
im
Mention "Motor West," Please, When Writing to the Advertiner
Digitized by
Page 40
MOTOR WEST
March 15. 1918
Confidence is contagious.
Personal and national credit are
founded more upon confidence than
collateral.
Confidence justified by years of ex-
perience with Kelly-Springfield tires
has led to their enthusiastic recom-
mendation by one motorist to an-
other; and that, more than paid
advertising, has put Kelly tires on so
many of the best types of motor cars.
Their quality keeps them there.
Kelly-Springfield Tire Co.
Executive Offices
Seventh Ave. at 57th St, New York.
General Sales Department
1900 Euclid Ave., Cleveland, O.
San Francisco, Cal. — The United Motors Service. Inc..
giving service for Remy and Delco electric systems. Klaxon
horns and Hyatt and New Departure ball bearings, will
occupy a new building now being built at Van Xess Ave.
and Clay St. — The Standard Auto Supply Co. has located
at Polk and Hemlock Sts. — The Chester N. Weaver Co..
Studebaker dealer, has been authorized by the state com-
missioner of corporations to sell 100.000 shares of stock
at $1 net to the company. — The Bushnell Magneto Co.
has been formed to manufacture and sell a new type of
magneto invented by John E. Bushnell and has been
authorized to issue 500 shares of stock to Bushnell and
W, S. Killingsworth, Jr.. and to sell 500 shares at par,
$100 per share. — The Power Rubber Co. has been author-
ized to issue 1500 shares to James E. Power, Thomas J.
Turner and Frank Marisch in exchange for their co-
partnership business.
^ ^ ^
Salt Lake City, Utah.— The Strevell-Paterson Hard-
ware Co. has secured the sole agency for Dreadnaught
tires in the inter-mountain region. — C. L. O'Brien has
bought an interest in the Sun Motor Sales Co., Maxwell
distributors here.
^ ^ ^
Tocclc, Utah. — The Toeele Hardware & Implement Co.
has taken the Toeele County agency for Chevrolet cars
and trucks.
* ♦ *
Glendale, Ariz. — The Ford Garage is having a new build-
ing erected for it to cost $10,000.
* * *
Albuquerque, N. M. — The Chalmers agency has been
taken by Arthur T. Elkins.
* * *
Phoenix, Ariz. — Republic trucks for the Arizona terri-
tor>' are to be distributed by a sales branch opened here
recently bv the Southern Motor Co., El Paso, Tex.
* * *
Carson City, Nev. — The Red Arrow Garage has been
incorporated with $25,000 capital stock by George A. Cole.
T. L. Hawkins and Arthur Raycraft as incorporators.
4c * *
Oakland, Cal. — The L. H. Rose-Chalmers Co., of San
Francisco, Chalmers dealer, has opened branch quarters
at 2841 Broadway in charge of J. L. Brambila.
* * *
Stockton, Cal. — The Guarantee Ignition & Supply Co.
has taken the McKee headlight lens agency.
* ♦ ♦
Lodi, Cal. — J. B. Cathcart will be Saxon car dealer here.
* ♦ ♦
Tacoma, Wash. — The Automobile Supply Co. has taken
the agency for Bailev Ball Thrust Bearings.
* ♦ *
Silver City, N. M. — The Silver Citv Garage, Inc.. has
been formed by R. D. Haven, W. K. Burnside and L. E.
Foster, with $50,000 capital stock.
tn m *
Albuquerque, N. M. — The Cooper Motor Co.. Reo deal-
er, has added the Maxwell line.
* 4c *
Red Bluff, Cal.— The Willys-Overland agency for
Tehama county has been bought by C. W. and J. Billings
from P. A. Hunter.
* * *
Taft, Cal. — E. D. Eleam has taken the agency for the
Saxon car. * * *
Albuquerque, N. M.
been taken over by C.
— The Albuquerque Motor Co. has
M. Barber.
San Diego, Cal. — The Hibner-Alexander Co., Cadillac
dealer, has moved into its new building at Broadway and
Fifteenth St. — The Auto Tire Co. has been purchased by
J. Hubert Guy and L. A. Unger, who will abandon whole-
saling and concentrate on retail sales. — The Sherlock-
Keenc Co.. Southern California and Arizona dealer for
Master trucks, has opened temporary quarters at 945
Seventh St.
MjMifioii "Motor West." Please. When Writing to the Advertiser
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March 15. 1918
MOTOR WEST
Page 41
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El^tiSlx
•' The Car of the Hour"
] Big, Beautiful, Impressive, Powerful, Dependable,
~~ Economical
Built Uke a Watch"
J 4-Passeiiger RoacUter
" 8-Passeiiger Touring Car
Subjmci io Changm Wiihoni Noticm
Write for descriptive catalogues
CHICAGO
S. A.
$1095
Noticm
rues
J Elgin Motor Car Corporation^^
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RADIATORS and FENDERS REPAIRED
ALSO BODIES, TANKS AND HOODS
Best Copper Radiator Core Installed Here
m^ EQUIPMENT REPAIRS C!!>!!!9'
1246-48 SOUTH LOS ANGELES STREET
Modem Fireproof Building
Main 7941 F 3700
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BE UP-TO-DATE ON TIRE CARRIERS
NEW EM SPRING ft SPECIALH CO
ID DC
The strap kinds are ob-
solete and unsightly.
The Sly inter ehangeable
— Ford or Oherrolet
quickly — neatly does the
trick — take any casing
f or demountable — cost no
more. Beware of imita-
tions. If your Jobber
doesn't list, write us for
complete catalogue — of
real Carriers and "Bet-
ter Springs.**
1190 HamUton Ave.,
Grand Bapida, Mieh. _
31 J l ZIP
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|m|arroun
A car of popular price, designed
by Ray Harroun, in which a new
type of four-cylinder motor develops
revolutionary power and efficiency.
Harroun Motors Corporation
General Offices and Plants, Wayne, Mich.
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FORD CAR OWNERS USE KEROSENE
(Coal OU)
One Mile on Kerosene Costs Less tkan ^2 ^^'o^^
J One Mile on Gasoline Costs From 11 4 to 1^2 cents
BUY A DETROIT
KEROSENE EQUIPMENT
Save 60%
Price of Equipment $2S f . o. b. Detroit
DD Dc
30 days Trial or MONEY BACK — ACT PROMPTLY!
These are days of strict economy
DETROIT KEROSENE CARBURETOR CO.
KRESGE BLDG. DETROIT
Department 16
DD
l!ll"'"ii|i"!l|i|ll|||
iILm^
88 Manufacturers
Give their cars the ''Vital Spark"
through
Dependable at all speeds. The Trade
Mark— "ACis burnt into the porcelain
Champion Isnition Compsuiy
Sole Manuf actnrers Flint, Michigan
il!lli!|||llll!lilll!llllllllll-
wm
m
Mention "Mutor West." Plt-nso, When VVritiiii: t<i thi» Advnrtiser
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Page 42
MOTOR WEST
March 15. 1918
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''The Best Oil
For Our Cars"
Chevrolet
— J. W. Leavitt & Co., San Francisco — ^'Prom
our exhaustive tests of Zerolene, we think it is
the best oil for use in our cars."
Reo
— American Automobile Co., Tacoma — **tried
Zerolene in Reo cars; results so good that we
have been entirely converted.*'
Dort
— Leach-Frawley Motor Co., San Francisco —
*' excellent mileage with minimum carboniza-
tion/'
Packard
] — Cuyler Lee, Oakland — ''Zerolene has given }=
us perfect satisfaction/'
ZEROLENE
Tie Staudard Oil far Motor Cars
Endorsed by Leading Car Distributors.
— ^because the records of their service depart-
ments show that Zerolene, correctly refined
from California asphalt-base crude, gives per-
fect lubrication — ^less wear, more power, least
carbon deposit.
Dealers everywhere and at our
r;ervice stations.
Standard Oil Company
(California)
ac
la
Mention "Motor West." Please,
Salt Lake City, Utah— The U-Bjlt Tire Co. has moved
ninto new and larger quarters at 447 S. Main St.
4c 4c 4c
Ogden, Utah— The Western Motor & Tractor Co.. S.
J. Harris, manager, will handle Studebaker cars through-
out the northern Utah territory.
4c 4> 4c
Garden Grove, Cal. — E. A. Pearson has taken the Dort
car agency.
* ♦ *
Salinas, Cal. — The Monterey County territory for Dort
and Liberty cars has been taken by W. J. Fowne.
4c 4c *
McFarland, Cal. — The King Garage has been bought
by J. F. Broce and L. J. Kuentzer.
* * *
Pomona, Cal. — W. B. Gates has added the Franklin
line to the Studebaker agency.
4c 4c 4c
Fortuna, Cal. — R. C. Look has sold his interest in the
Eel River Garage to B. Q. Keesey.
* * *
Chico, Cal. — Argyle White has become dealer for Beth-
lehem trucks.
4c 4c ♦
Blythe, Cal. — Harry West, of the Lincoln Shop, has
taken the Willard battery service station here.
* 4c 4c
Napa, Cal. — The Service Garage has been opened here
by E. R. Schmutz.
* * *
Salinas, Cal. — Bowen & Manbert have taken the Kissel-
Kar agency.
^ * * *
Auburn, Wash. — The Ward Garage Co. has been in-
corporated by E. Clayton Ward, Charles L. Schaefer and
Austin W. Lanquist, with a capitalization of $2,500. — The
Fairchild Motor Co. has been opened by W. C. Fairchild
to handle Ford cars and trucks.
* * 4c
Laton, Cal. — Thomas Corum has purchased an interest
in the S. P. Tilghman blacksmith shop and will operate a
garage and general machine shop.
4c 4c 4c
Vacaville, Cal. — E. H. McMillan, Sr., has retired from
management of the McMillan Garage, pioneer Ford
agency, which has gone over to E. H. McMillan. Jr.. and
L. M. Keppley.
4c 4c 4c
Anaheim, Cal. — The Cadillac Garage Co., of Santa .\na.
Orange county agents for the Cadillac, have opened a
branch sales agency here.
4c 4c 4c
Portland, Ore. — The Western Motor Car Co., successor
to the H. L. Keats Co., has located its used car depart-
ment in the former Keats Garage.
4c 4c 4c
San Jose, Cal. — M. B. Charles will act as representative
for the Domestic Engineering Co., manufacturers of
Delco-Light systems, in Santa Clara and Santa Cruz
counties.
4c 4c 4c
North Yakima, Wash.— -The H. & B. Motor Car Co.
has become agency for Stephens cars.
* 4c 4c
Corfu, Wash. — W. M. McCormick has become agent
for the Stephens car.
4c 4c 4c
Dinuba, Cal. — B. H. Hiestand and Elbert Cochran have
taken the agency for the Grant car.
4c ♦ 4c
Oxnard, Cal. — C. R. Arnold has taken the KisselKar
agency for Ventura county.
4c 4« 4c
Tulare, Cal. — William G. Hesse has become KisselKar
agent here.
When Writing to the Advertiser Digitized by
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March 15. 1918
MOTOR WEST
Page 43
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PHONE:
Main 4062
AUTO AND TRUCK
SPRINGS
PHONE:
A-4062
WHEELS, BUMPERS
FORCINGS
Wkoletale
RcUil
UNITED STATES SPRING CO., Inc.
Snccessora to A. ft F. SPBING CO.,
1120-22 South Los Angeles Street, LOB ANGELES.
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Save the Nation's Gasoline with the
SUNDERMAN $Q
Vacuum Carburetor
This pric« mamfaina on Ford and Mete modols
Othor can $S and $10. dopending on fittinss nacaaaary
Thii perfect carburetor will lave you, no matter what yoar car,
from 80 to 60% in yonr gaaoline eoninmption. At the lame time
it will gire your motor power, speed and flexibility beyond yonr
fondest hopes.
It'i yonr daty to your coantry to lave gasoline when yon can.
It's a dealer's duty to promote the sale of an instrument that will
cheapen the cost of running a car. .
Sand in your ordan now — Fall is a big carburetor season
SUNDERMAN CORPORATION
17 Cluunbers Street (Dept. C) NEWBURGH, N. Y.
Western Office: 408 Kresge Bldg., Detroit.
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A
PEX
Motor Oils
THE HIGHEST POINT OF EFFICIENCY
Gaaoline "with the Punch"
PUENTE OIL CO.
Oldest ReHnera and Producers on the Coast
DC
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VULCANIZERS
are an economical way of practicing an economy —
they use convenient gasoline; no special fuel or ex.
pensive electricity is required. They are safe — the
heat is automatically regulated.
DEALERS:
Order from your jobt>er today,
supply you, send us his name.
If he can't
ADAMSON MANUFACTURING CO., East Palestine, Ohio
DD on
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Defender Auto-Lock Supremacy
1. Locks coil box and protects units
by f-trong steel band. (Pat. pend-
ing)
2. (irounds and short-circuits the en-
tire electrical system. (Pat. pend-
ing)
3. Solid aluminum case locks over
Ford switch without using screws.
(Patent pending)
4. Recognized as standard ignition lock by insurance un-
derwriters laboratories, saves li5% on insurance.
-5. Guaranteed for Jife of the car.
THEY SELL AND REPEAT!
DEFENDER AUTO-LOCK CO., Marquette Bldg.
DETROIT, MICH.
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"7%e Ughi Thai Showa^ the Road"
^ IMPROVED SWITCH
Cerd AtteckiMit
PatcBted
Regnlating
Bracket
Waterproof
,^ Diitprool
features of the NEW MODEL
& M SPOT-UTE
Ask year 4«al«r t* ikow yaa Ike b«w mmM
S & M LAMP CO.
117 Wnt 36tb PUc* Hon* 25413 Um AacdM, C>l.
ui
II
II
11 lU
Dl
11
II
PRESSED STEEL PARTS FOR
U AUTOMOBILES AND TRUCKS
ESTIMATES CHEERFULLY FURNISHED
J The Bossert Corporation
DC
UTICA
NEW YORK
31 :
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MOTOR WEST
Reaches a larger percent&ge of dealers thati
any automobile publication circulated on the
PACIFIC COAST.
nc
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Mention "Motor West." IMease. When Writing to the Advertiser
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Page 44
MOTOR WEST
March 15. 1918
of 4,178,744 tire miles.
non-skid black safety tread.
■I
Get this assured service of proven service
getting the conquerors of America's
ads. Get "America's Tested Tires/' and
u get long mileage and dependability
lerever you take your car*
^E B. R GOODRICH RUBBER CO.
Where You See This Si^n • j
Goodrich Tires arc Stocked Bil
Buy frofn Goodrich '**«ier» Ja
Located Everywhere ^"
•r-:. C-;
Mention "Motor West." Please, When Writing to the Advertiser gJtiZGCl by
ogle
OF $2,000,000 VEEDOL PROFITS
LAST year the sales of Veedol doubled. This year
they are already running ahead of the 1917 record
Retailers report 607^ —90%— 120%— and even
larger gains in volume of sales.
A Veedol sign over your door will bring
you more sales and bigger profits.
Veedol advertisements reach more than
28,000,000 people. Think what this means
to the Veedol dealer.
No Work at all to Sell Veedol
Dealers tell us that their sales are increasing
rapidly, with no effort on their part. The
sales work has already been done by our
national advertising. Good profits, increased
volume, and the good-will and prestige that
comes from handling a highly satisfactory
article are also among the benefits enjoyed
by the dealer who sells Veedol.
Ordanary Veedol
Oil after
after use use
Showing ftedimeat formed
after 500 miles of running
Then, too, you are protected by doing business with
a big, broad-gauge concern, manufacturing its entire
product in its own plant.
Fast Selling Greases
There is a special Veedol grease for every
purpose, each of the same high quality as
Veedol. That is why you can increase
your sales if you stock \'eedol greases.
Tide Water Oil Company
Veedol Department
Bowling Green Building
New Yorlc
Branches: Boston, Philadelphia
Chicago, San Francisco
WRITE TO ONE OF THESE VEEDOL JOBBERS TODAY FOR SALES PROPOSITION
CALIFORNIA.
EVINS RUBBKK & SL'PPLY CO.
Fresno
McCOY MOTOR SLPPLY CO.
.TAS. S. REMICK CO.
SacruiiM-nto
LATH AN AUTO SCPPLY CO.
San Franiisr
McCOY MOTOR SCPFLY CO.
Sun Fr»n<isi<i
JAS. S. REMICK CO. St«M kton
COLORADO.
TIIK AUTO EQUIPMENT CO.
Denver
HAWAII.
SMOOT & STEINHAUSKI4
Honolulu
IDAHO.
SALT LAKE HARDVVARK CO.
Nam pa
S.\LT LAKE HAHDVVAKE CO.
P«Matello
MONTANA.
NORTHWESTERN AUTO SUP-
PLY CO. BillinKK
NORTHWESTERN AUTO SUP-
PLY CO. Great Falls
UTAH
SALT LAKE HARDWARE CO.
WASHINGTON.
BALLOU & WRIOHT
Milford
Seattle
A. M. HOLTKR HARDWARE CO.
Helena AUTOMOBILE SUPPLY CO.
NEVADA. Tacomn
CANADA.
NKVADA AUTO SUPI'LY CO.
H^iut NELSON MOTOR & SUPPLY CO
OREGON. -'''^'"«"' ^' ^ •
MILLKNS. B.. C. Ltd..
BALLOU & WRIOHT I'ortland Vancouver. H. C.
Mention 'Motor West," I'lense, When Writing to the .Vdxertivnr
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DCDCIIC
FEATURES
(pedal built
▼7-daty type
€r.
Iztr* - itrong
[ikshaft, con-
ting rods and
It pine.
0.000 - BCUe
e Senrioe.
[Mdal analysis
a ▼ y channel
il frame.
% more
ke snrface.
rickel - steel
lamlBslon
ra.
Make This Your Biggest Year
Alert Dealers
Know 1918 Spells Profits
The demand for trucks has never been so great as today.
And the Indiana Truck is selling faster and giving a higher degree of service than any other similarly
priced trucks that we know.
Indiana Truck's earning power in users' hands shows $3,000 a year to $10,000 a year net from indi-
vidual trucks and we have fleet reports that show up to $50,000 net earnings.
Back of these facts, Indiana dependability is vouched for by the 112Vv reserve strength built into
every Indiana truck. The worm-drive rear axle is tested for 100,000 mile service. Our clutch is acknowl-
edged to be the best truck clutch in the world; our motor is a special high-duty motor, designed and
built for truck use only. Springs, frame and radiator have equally dependable service built into them.
"IF INDIANA TRUCKS COULD BE BUILT BETTER FOR MORE MONEY INDIANA
WOULD BUILD THEM."
Get Your Territory For Indiana Trucks
There is BIG demand existing today in your territory for Indiana Trucks. It is created by the
work Indiana Trucks are doing in the West, and by our heavy national advertising campaign.
We are closing desirable Western territory daily. Yours may be open, and we suggest getting our
proposition at once, by wire.
INDIANA TRUCK CORPORATION
DEPT. 81. MARION, INDIANA.
WESTERN DISTRIBUTORS: WESTERN DISTRIBUTORS:
Northwest Auto Co., Portland, Ore. D. W. Carlton, Los Angeles, Cal.
United Motors Co., Seattle, Wash. Brewer Motor Car Co., Spokane, Wash.
Motor Distributors Co., San Francisco, Cal. Sonora Auto Co., Nogales, Ariz.
Merrick Auto Co., Denver, Colo. ^<3Joi««'i5N^ Coffin & Beglan, Boise, Idaho.
NDiANA
H i— II " " — 'f~ ' "BltlHf'iJf^M" ' " ^' — " — " ^
Mintion "Motor West," Plense, When Writing to the Advertiser
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